Mukesh Manik Shiv Satender.ppt

VIDEOCON, the multi brand and multi facet group is a truly Indian multinational well rooted in multiple industries with a turn over of 22,000 Crores & more than 20,000 employees across the globe was incorporated in 1986. It is India’s first company to successfully implement my SAP ERP version 2004. VIDEOCON group is an everrevolving group continuing to set trends in every sphere of its activities. The group enjoys an unassailable leadership position in consumer electronics and appliances industry.

TEAM MEMBERS MUKESH KR GUPTA MANIK XAVIER HENRY SHIV BALAK GIRI SATINDER JEET

THE SUCCESS BEGINS

VISIO N Videocon

is committed to bring happiness in every home around the world by offering high quality product that ease and enrich human life.

MISSIO N To delight and deliver innovative product through ingenious strategy, Intrepid entrepreneurship, cutting-edge technology, insightful marketing, and inspired thinking about the future.

Electric s Energ y

LOGIC OF LOGO

The symbol of Videocon asserts its passion for global impact, and the two ‘E’s on either side represent the Group’s wide spectrum of interests ranging from ‘Electronics to Energy’. Along with the steely glint, this communicates the group's global ambition, its strength, sterling credentials and innovative drive. A symbol that proclaims a paradigm shift. A sign that represents the new force that is Videocon. Thus recapitulating our principle of reaching out and touching the lives of millions of people.

Late Shri. N. M. Dhoot (Founder)

Mr. P.K.N. Dhoot Director

Mr.Venugopal N. Dhoot Chairman & M.D.

About Venugopal Dhoot

Board of Directors

T H E C H R O N O L O o G fY

S U C C

Key Sector

Consumer Durables (WIDE GOODS) Thomson CPT CRT Glasses Oil & Gases

Major Achievements of Videocon The largest panel production facility in the world under one roof providing very high economies of scale. One of the world's largest and most respected CRT glass manufacturers. Firing the largest furnace of its kind in the world with a tank size of 3300 sq ft.

Major Achievements of Videocon One of the few companies in the world to convert sand to TV. One of the largest and most acknowledged CPT manufacturer in the world. Manufactured India's first rust-free Washing Machine.

MARKETING

BRAND BASKET Tie-ups with Global Leaders

BRAND AMBASSADORS

BCG MATRIX

Market growth Rate

Market Share STARS (APPLIANCES)

QUESTION MARK (ENTERTAINMENT)

CASH COWS (OIL & GAS DIVISION)

DOGS (LEASING AND FINANCE LIMITED)

PORTER’S MODEL

Alliances and Joint Venture qThomson qAkai qSansui qToshiba

qFuture Group q Planet m qMitusi & Hitachi

STRATEGY CONCEPT •Highly efficient geo-diversified business with production facilities for üFlat tubes üSlim tubes üFlat panel display devices üGlass for panels

•Sourcing of R & D/ technology from Japan /Korea •Sourcing of R & D personnel from all over the world

PRODUCT qStop allSTRATEGY curved CPT production qShift to 100% true flat: TARGET ACHIEVED qFocus on cost reduction qTake full advantage of Digital & HDTV revolution qConversion of CRT production to Slim

SALES STRATEGY qImprove relationship with existing clients qImprove service and quality without putting pressure on price structure qFetch a better price and avoid crisis of huge stock qLaunch of LCD panel

INDUSTRIAL qConsiderSTRATEGY improvement in production lines set-up

qThis will reduce manpower and overheads per picture tube by 30% qImprove the furnace output in the Poland Glass factory

COST STRATEGY qLeverage the strong base of Videocon’s glass business

qReduce production cost by upgrading and improving the production lines. Thomson-Videocon partnership will have its own base of additional 4 million units CTV (other than India) qNecessary to rationalize R & D efforts, necessary to make its cost below 1.5% of sales

STRENGHT S

OPPORTUNITIE S

SWOT ANALYSIS WEAKNESSE S

THREAT S

STRENGHTS ØVertical Integration ØStrategically located manufacturing bases both nationally and internationally. ØOne of the most extensive sales and distribution network.

STRENGHTS ØManufacturing advantages based on mass production and integration process

ØMulti brand strategy ØAcquired various companies engaged in the manufacture of CPT

WEAKNESSES ØVideocon popular in domestic market only. ØWorking capital cycles are longer in nature. ØSlow shifting from CPT to LCD

OPPORTUNITIE S Increase penetration Ø

ØFurther develop the multi brand strategy ØLarge scale operation can improve the margins of the company

ØTo outperform in domestic market

OPPORTUNITIES ØTo make forays into Flat Panel Display & Segment

ØScope to identify additional oil and gas block

ØOpportunity to improve level of service to network of dealers and distributors

THREATS ØContinuous price reduction ØCost of advertising and after sales services

ØThird screen(MOBILE PHONES)

L A I C T N R A O N I P F E R

PROFIT & LOSS A/C

BALANCE SHEET

RATIO ANALYSIS

RATIO ANALYSIS     

 

      

SALES TURNOVER

N O I T A R E P O

R & D

AREAS OF R & D ●Hom e t hea ter s- Hi gh- end model s and HT IB Model s ●Lar ge scr een tel evisi on i. e. 32 inc h 38 inc h ●Plasma tele vi si ons ●Manuf acturi ng of com ponents f or consumer dur abl es

FUTURE qDevelopment in following areas through R&D ðPlasma Television ðMultimedia TV ðPure Flat Televisions ðComposite Home Entertainment system ðTo work on better features, quality qGo for new segments and start

Videocon's NEXT Retail buys Planet M The consumer electronics retailing arm of Videocon Industries has acquired Planet M, for Rs 200 crore with an aim to leverage the brand to tap the young generation.

Videocon’s collaboration With Akai

•Akai entered the Indian market in collaboration with the Videocon group bearing the identity of Akai Electric Company Limited. •“It has also strengthened its distribution network by aligning with Videocon."

Semi conductor PR OJECT IN

TFT -LCD

Videocon Industries will set up a semiconductor FAB to manufacture TFT-LCD ØCost of project RS 8000 crores ØRequisite technology tie up from IBM. ØCentral government subsidy of 2000 crores has been applied for under the recently announced Semi Conductor Policy. ØProject will generate employment of 10,000

AD VATAGE OF P LA SMA TV ØLargest screen formats ØWide range of richer color over 16 million ØLess expensive than LCD ØLife more than 30,000 hrs ØPerfect flat screen ØWide viewing angle

I P

E R U T C

T

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MANUFACTURING UNITS ACROSS THE GLOBE

qVIDEOCON HAS 17 MANUFACTURING UNITS IN INDIA qIT HAS ALSO PLANTS IN CHINA, ITALY,POLAND, MEXICO qADVANTAGE OF GLOBAL ECONOMIES OF SCALE qACCESS TO MANY GLOBAL PATENTS( MORE

CHALLAGES AND ØCOMPETITION IN GLOBAL CPT MARKET ØRAPID ADOPTION OF TECHNOLOGIES ØPOLITICAL RISK ØA SHARP DROP IN PLASMA AND LCD PRICES ØTHE CONSUMER REALLY IS NOT PRICE SENSITIVE TODAY

COMPETITIVE A DVA N TA G E vCOST OF PRODUCTION vLARGEST DISTRIBUTED MANUFACTURING BASE ACROSS INDIA- 12 FACILITIES vMANAGING A COMPLETE SUPPLY CHAIN vBACKWARD INTEGRATION vTAKING ADVANTAGE OF POLICY FRIENDLY LOCATIONS

HR VISION Creating a performance driven organization characterised by competence, pride and commitment

HR MISSION To act as a catalyst to achieve goals by taking care of professionals growth and aspiration of people.

Why one should join Videocon •It is an Indian Multinational with a presence in multiple industries.

•It has a turnover of Rs. 22,000 crores. •It has more than 20,000 employees. •It was the first Indian company that implemented My SAP-ERP 2004 version.

Careers with Videocon Industries Videocon offers careers in various areas ,such as : •Production/maintenance/quality •IT software •Accounts/Finance •Sales/Marketing/Advertising •Human Resource •Purchase /Logistics/Supply Chain Management •Courier/Transportation

Social Commitments

Philosophy and Resolve: •Videocon is inspired heavily by the uplifting nature of sports. •Its ability to draw people together irrespective of differences in race , religion, genders or cast. •Unity of spirit and purpose is ultimately what builds bridge between diverse culture.

Social Commitments(contd.)

Employee contribution: •Videocon believes its most valuable capital are its people. •Result-oriented seminars on various topics and workshop. •These initiatives inspire them to develop their creativity.

Social Commitments (contd)

Sports and Sponsorship: •The Videocon school of Cricket was launched in Kolkata. •Its sponsorship of cricketing events shows its commitment and passion for sports as well as its goal to connect with a global audience.

Corporate social responsibility Videocon provides hospitals that are 100% charitable and caters to the people in Indian villages. •

•Arrange blood donation camp at Dhoot Hospital Blood bank.

Corporate social responsibility(contd.) •Provide high school education to underprivileged girls. •Videocon India glass plant has supported plantation of over 2,00,000 teak trees.

Major Projects of Videocon

Hospitals: Videocon runs a world class hospital with latest equipments. MRI,CT scan machines .

Major Projects of Videocon •Schools: Videocon runs a world class school in the village Gangapur .

•Energy conservation: Videocon consistently working on reduction in energy consumption.

Key Learning •Provide wide goods in terms of price and quality under one roof. •Keep updated with technological upgradation. •Political risk associated with global business. •Aware about consumer’s preferences. •Keep track of global changes. •Always keep on exploring new ideas.

THANK

YOU

PRODUC

CONVENTIONAL

SLIM

TV

COLOUR TV

AIR CONDITIONER

RELATIVE MARKET SHARE

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LCD WORKING OF LCD What is TFT-LCD?

Meaning of this term is Thin Film Transistor– Liquid Crystal Display. TFT technology used in this category offers the best image quality in flat panels. This technology is also called as Active Matrix Technology

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ACQUISITION OF THOMSON SA

Videocon through its Wholly Owned Offshore Subsidiary acquired the Color Picture Tube (CPT) businesses from Thomson S.A having manufacturing facilities in Poland, Italy, Mexico and China along with support research and development facilities. Videocon in its pursuit of mission to become a global major in consumer electronics and home appliances with large scale and low cost base for critical components, made its first footprint in acquiring global sized color picture tube manufacturing facilities across the world from Thomson SA. It had already

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