Mudit Patni

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Mudit Patni

Nasscom Gala Evening Feb 09

GLOBAL MARKETING

Marketing Manager ITC Infotech m: +91-998-608-2656 [email protected] http://www.linkedin.com/in/muditpatni

Summary and Expertise BE, MBA, 7 years of extensive experience in marketing, analyst relations, brand management, communications, project management and sales. Developed annual marketing plan & budget, using innovative approaches to integrate campaigns across channels, to support global sales. • • • •

Develop, implement, and manage a marketing strategy for IT services Budgeting, financial tracking and focus on return on investment International experience of US and APAC region as Account Manager Understanding consumer and business needs

Career Progression ITC Infotech India Limited Bangalore, India

Dec 2007 - Present

Manager Marketing • Independently managing relationship for sales offices in North America &

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Europe for 8 verticals and 9 service lines for the analyst community, outsourcing advisors and international trade delegations. Marketing alliance manager for technology partners (SAP, Oracle, etc) Worked with Executive team to develop long term marketing plans, sizing, launching new solutions and orchestrate the go-to-market through an integrated marketing campaign. Responsible for working with brand team to craft and develop brand and marketing message Managed global, multi-million dollar campaigns. Implemented strategic, integrated marketing and communications plans using business knowledge, market research and trends. Led cross-functional teams serving as marketing consultants, providing strategic insight and recommendations to lines of business and global industry groups. Responsible for lead generation through different marketing initiatives like Webinars, White Papers, Events, Podcast etc

Key Accomplishments: • AR Program is the best among Tier I and Tier II Service Providers. Proofs can be given in confidence • AR program ranked among top 10 competitive programs in an independent third party analyst relations consulting firm perception audit. Findings were based upon program responsiveness, access to executives, quarterly interactions, client references, and communications efficacy and program effectiveness • ITC Infotech presence grew in various marketing channels like Media, Press , reports, analyst mentions to a growth rate of 100% Y-o-Y

Recommendations

"Mudit is an extremely outgoing and a fantastic team player to work with. His strength is his networking and people skills. His positive attitude is always a great asset to the team." August 28, 2009 Nitesh Verma , Business Analyst, Tata Consultancy Services (colleague) worked directly with you "Mudit is a very smart IT/ Marketing professional who has a broad and deep knowledge of IT trends. It is always a pleasure to work with him." - Nathalie Manka, Manager, Research Services, Forrester Research EMEA, was a consultant or contractor to Mudit at ITC Infotech India Limited "Born Sales guy... Can sell toothpaste to a 90 year old.....airconditioners in the Nordics and heaters in the Middle east. Enjoyed working with him !!!" - Nelson Fernandes, Business Development, TATA CONSULTANCY SERVICES, managed Mudit at Tata Consultancy Services Limited

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Make Corporate Marketing Matter

Patni Computers Limited Noida, India

Jun 2007 - Oct 2007

Asst Manager -Business Development

What is the future for corporate marketing?

Summary • Accountable for go-to-market strategy • Solution design for RFP’s and RFI’s

Tata Consultancy Servcies Limited (TCS) US / APAC, Mumbai

Jun 2005 - Jun 2007

Business Development Summary • Responsible for business development / accounts worth USD 5-7Mn. • Account Manager for VeriSign, USA and Relationship Manager for Asset4 for

their Malaysian office. • Part of the core team responsible for the growth of TCS BPO from USD 24Mn to

USD 375Mn (Mergers & Acquisitions also played a major role) • Created a specials bids council to provide a single point of contact to manage

large and complex bids. Key Achievements • TCS BPO bagged its first KPO project of USD 1 Million through my leadership

Leadership 1. Global brand oversight 2. Business strategy alignment 3. Innovation champion Learning 1. Center of marketing excellence 2. Marketing talent development Efficiency 1. Marketing analytics and operations 2. Agency and vendor relationship management

EMM Model

PCS Industries Limited India Jun 2002 - Jun 2003 Summary • Exceeded sales target of INR 1Cr. & brought the branch to realize INR 4 Cr

Online Marketing Channels

revenues. Also was responsible for Corporate Sales & Marketing for Rajasthan region for the hardware division

Education Symbiosis Institute of Management Studies (SIMS) Pune, India

Jun 2003 - May 2005

Post Graduate Diploma in Management, Marketing and Operations

People's Education Society of Information Technology(PESIT) Bangalore, India

Sep 1997 - Sep 2001

Bachelor of Engineering, Electronics and Communcation

Traditional Marketing Channels 1. Customers 2. Prospects 3. ISA / ISV's 4. Analysts 5. Outsourcing Advisors 6. Media 7. Delegations 8. Employees 9. Companies Eco-system 10. Events 11. Web 2.0

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