UNIT 6 BASIC MOTIVATION CONCEPTS
Definition Early theories of Motivation – Hierarchy of needs, Theory X & Y, Two Factor theory Contemporary theories – ERG theory, Mc Clleland’s trio of needs, Goal setting theory, Reinforcement theory, Flow and intrinsic motivation theory, Expectancy theory Motivation across cultures. Case study
MOTIVATION
Derived from a Latin word- movere which means “to move May be defined as a driving force that propels a person to do a particular action. Can also be defined as a complex of forces inspiring a person at work. It is something that moves a person into action. It is a function that kindles a burning passion for action among human beings.
MOTIVATION POTENTIAL PERFORMANCE (P)
=
ABILITY (A)
MOTIVATION (M)
A determines “What he can do” M determines “What he will do” When M is strong and positive – employee output increases. When M is weak and negative – employee performance is low.
MOTIVATION DRIVE/ MOTIVE
GOALS
NEED
THREE INTERACTING & INTERDEPENDENT ELEMENTS IN MOTIVATIONAL PROCESS
THE PROCESS OF MOTIVATION
UNSATISFIED NEED
SEARCH BEHAVIOUR (DRIVE/ ACTION)
CREATES TENSION
GOAL ACHIEVED
GOAL NOT ACHIEVED
TENSION RELIEVED
FRUSTRATION
TRADITIONAL ASSUMPTIONS ABOUT PEOPLE THEORY X
THEORY Y
1. People dislike work and avoid it.
Work is as natural as play.
2. People need to be coerced and control needs to be exercised.
Self direction and self control present in individuals.
3. People try to avoid responsibilities People have potential and they as far as possible. are willing to take responsibilities. 4. Not ambitious
Ambitious.
5. Managerial role is to force people to work and control them.
Managerial role is to develop potential in employees and help them realize that potential.
Mc CLELLAND’S LEARNED NEEDS
Needs are acquired through interaction with environment
Not a hierarchy, but degrees of each type of motive
Three types of motivesAchievement motive (N Ach) Affiliation motive (N Aff) Power motive (N Pow)
CLASSIFICATION OF MOTIVES (Given by Mc Clleland)
• ACHIEVEMENT MOTIVE –
drive to accomplish objectives, to excel, work harder, climb ladder of success, want feedback, moderate risk takers
2. AFFILIATION MOTIVE –
drive to relate with people, want co-operation, mutual understanding, seek friends around them
3. POWER MOTIVE
drive to influence people, control them have all authority, create impact, risk takers, want to lead rather than follow.
-
MASLOW’S HIERARCHY OF NEEDS Most well known theory of needs. Needs organised in a series of levels or hierarchy. Man is a “Perpetually wanting animal”. When one need is satisfied he aspires for the next higher one.
Needs can be
Higher Order (Growth needs) Lower Order (Striving needs)
Social Self esteem Self-actualisation Physiological Safety
No need can be fully satisfied; partial satisfaction of one need leads to the next level
MASLOW’S HIERARCHY OF NEEDS HIGHER ORDER NEEDS
Self actualisation-
to become what one is capable of
Self-esteem-ego satisfying Social-love, affection, caring, friendly relations
LOWER ORDER NEEDS
Safety-
emotional, physical, job security Physiological- food, shelter , clothing.
MASLOW’S HIERARCHY OF NEEDS CRITICAL ANALYSIS: Research does not validate the theory. Movement is from lower level to higher level and it happens when lower order is reasonably satisfied. What is reasonable ?- cannot be measured
A rigid hierarchy is suggested which is not true in all cases.
HERZBERG’S TWO FACTOR THEORY Given by Frederick Herzberg. Used “Critical Incident Method” for this study. Asked workers to remember incidents when they felt good & bad about their jobs. Some factors prevent job dissatisfaction and some variables produce motivation Gave Two Factors
Motivational Factors/Satisfiers (produce motivation)
Hygiene Factors/Maintenance Factors (prevent job dissatisfaction)
Herzberg’s Two Factor Theory High Motivation
No Motivation No Dissatisfaction
Dissatisfaction Low
High Hygiene
Low
High Motivators
HERZBERG’S TWO FACTOR THEORY HYGIENE/MAINTAINANCE MOTIVATIONAL/SATISFIERS Absence of these factors cause dissatisfaction Presence of these factors will not bring strong motivation. Necessary to maintain status quo. These are-Company policy &administration, technical supervision, Interpersonal relations with seniors; peers; sub-ord, salary, job security, personal life, work condition,status. Related to job context. Extrinsic to job.
Absence of these does not cause dissatisfaction. Presence of these factors bring strong motivation. These are-Achievement, recognition, advancement, work itself, personal growth, responsibility. Directly related to job content. So, intrinsic to the job.
HERZBERG’S TWO FACTOR THEORY CRITICAL ANALYSIS: Herzberg assumes there is a relationship between
productivity & satisfaction. His research focused only on satisfaction.
Used “Critical Incident Method” for this study. Procedure limited as you might not recollect some important things during time of study.
Said there are different continuum for satisfaction and dissatisfaction.
satisfaction
No satisfaction
Dissatisfaction
No dissatisfaction
Satisfaction
Dissatisfaction
Acc to Herzberg
Others
ALDERFER’S ERG THEORY Reworked on Maslow’s Hierarchy. Three group of core needs- Existence (E) Relatedness (R) Growth (G) Existence (E) – Physiological & Security Relatedness (R) – Social & External Esteem Needs Growth (G) – Internal Esteem & Self actualisation Needs
ALDERFER’S ERG THEORY MASLOW’S NEED HIERARCHY Self actualisation Internal
ERG THEORY
GROWTH
Esteem External Social Security Physiological
RELATEDNESS
EXISTENCE
ERG MODEL OF MOTIVATION Frustration-Regression
Satisfaction-Progression
Growth Needs
Relatedness Needs
Existence Needs
ALDERFER’S ERG THEORY More than one need can be operative at a time. Progression is not always from lower to higher level. Frustration regression phenomenon present – When unable to satisfy upper level needs, the individual will revert to satisfying lower level needs Chronic needs (persist over a period of time) vs Episode needs (situational and change according to environment)
CONTENT THEORIES OF MOTIVATION Maslow’s Alderfer’s Herzberg’s McClelland’s
Need Hierarchy SelfActualization
ERG Theory Growth
Theory
Motivators
Esteem Belongingness
Hygiene Existence
Physiological
Need for Achievement Need for Power Need for Affiliation
Relatedness
Safety
Learned Needs