Modulo 7 Mkt

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MÓDULO 7 Bienvenidos a este módulo 7 de la clase de MERCADOTECNIA I, En este módulo se explica la importancia de la investigación de marketing y los sistemas de Investigación de mercados y sus procesos.

El marketing se ocupa de identificar y satisfacer las necesidades humanas y sociales. Una de las definiciones más cortas de marketing es "satisfacer necesidades de manera rentable". Philip Kotler

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