Mktg Project Presentation Telenor

Group Members • Syed Owais Ali • Abdul Rab • M. Moeez Siddiqui • Nabeel Hussain • Shabih-ul-Hassan

(SP07-BB-0135) (SP07-BB-0005) (SP07-BB-0106) (SP07-BB-0124) (SP07-BB-0165)

Present To:

Respected Sir,

Farhan Bukhari.

Agenda • Telenor Introduction • Pakistan a big Opportunity • Telenor in Pakistani Market • Telenor Competitors • Telenor Services in Pakistan • Telenor Present Position • Telenor Future Strategies • Conclusion

Telenor is emerging as one of the fastest growing providers of mobile communications services worldwide. Telenor is organised into three business areas; Mobile operations covering 12 countries, and Fixed-line and Broadcast services covering the Nordic region. The Telenor Group • More than 129 million mobile subscriptions worldwide • Strong position in the growing Scandinavian market for broadband services • Largest provider of television and broadcast services in the Nordic region • Revenues 2006: NOK 91.1 billion • Workforce: 33 500 man-years • Listed on the Oslo Stock Exchange For over 150 years, telecommunications has played a vital part in the development of modern Norwegian society. As the incumbent provider, Telenor has been the driving force in the development of a highly sophisticated home market and is now one of the largest mobile operators worldwide.

Telenor brand names in past years

Pakistan – A great opportunity for Telenor

• • • • •

Population: 154 million Population per sq KM: 193 Population in urban areas: 38.8% GDP per head: 2,210 (US$ PPP) Real GDP growth : 6.3%

Telenor Pakistan is a Pakistani GSM cellular service provider, and is a subsidiary of Telenor, Norway. Telenor acquired the license for providing GSM services in Pakistan in April 2004, and had launched its services commercially in Islamabad, Rawalpindi and Karachi on March 15, 2005 and on March 23, 2005 Telenor started its services in Lahore, Faisalabad and Hyderabad. Telenor has its Corporate headquarters in Islamabad, with regional offices in Karachi and Lahore. On January 28, 2005, Telenor established its first call centre in Lahore.

Operations: Coverage Telenor covers a total of coverage area is more than 1100 cities, towns and highways throughout Pakistan, making it the 3rd largest GSM service provider in Pakistan with a subscriber base of 12.57 million as of September 2007. It is also the largest GPRS/EDGE service provider in Pakistan. Telenor has a strategic alliance with Nokia Siemens Networks for expansion in Pakistan.

Dial codes Telenor currently has four dialing codes, 0343, 0344, 0345 and 0346

Critical success factors

– Time to market – Efficient operation – Standardized solutions – Quality

These are the factors which are necessary for a company for

Building a Greenfield Procurement

Legal and tax issues

Network infrastructure

Quality assurance

IT and billing solutions

Competitive situation

Sales and marketing plans

PR and communication Business plans and financing

Customer Distribution strategy and icon Office facility management

Site acquaintance and roll-out plans

Organization and recruitment

Regulatory issues and strategies

Long distance and international license

Company strategy and branding

Business scoping, work flow analysis

Operation and maintenance

Telenor was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year. No doubt that Telenor has emerged as a strong contender. It took a small lead over Warid in March and has been able to maintain it. The rate of growth for Ufone has been impressive as well. It gained 5.32 million of the approx 20 million new subscribers in first 8 months of this year in Pakistan. Paktel has been barely able to reverse the negative trend of subscriber losses.

Here’s the month-to-month change analysis of a market:

Smart Services

•Aik Paisa SMS •Basic Services •Bubble Message •Bollywood Downloads •Content Gifting & Download Service •Contact Backup •Cricket Companion •Careline •Content Download •Content Download IVR - 1704 •Cell Info Display •Dynamic Sim Menu •d-calendar •Ezetop •Easyload •EDGE •GPRS / WAP Portal •Handset Settings •International SMS •Djuice Tool Box •IIFA Awards •International MMS

•IVR Music Mantra •International Direct Dialing •Islamic Portal •Info Junction •Missed Call Alerts •MIG33 •MMS •PicShare •Poll •Smart Share •SMS Timer •Smart Tunes •Song Dedication Service •Sports Portal •Telenor Web Self Service •Telenor Info Services •Telenor Mobile TV •Telenor Friends •Tele Kissan 700 •Voice Mail •Web 2 SMS •7775 Akhbaar Service

Telenor is emerging as one of the fastest growing providers of mobile communications services worldwide. Telenor is organised into three business areas; Mobile operations covering 12 countries, and Fixed-line and Broadcast services covering the Nordic region Telenor acquired the license for providing GSM services in Pakistan in April 2004, and had launched its services commercially in Islamabad, Rawalpindi and Karachi on March 15, 2005 Telenor covers a total of coverage area is more than 1100 cities, towns and highways throughout the Pakistan. Pakistan making it the 3rd largest GSM service provider in Pakistan with a subscriber base of 12.57 million as of September 2007 Critical success factors are – Time to market– Efficient operation– Standardized solution– Quality

The factors which are necessary for a company for Building a Greenfield and Customers. Telenor was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year. Ufone gained 5.32 million of the approx 20 million new subscribers in first 8 months of this year Paktel has been barely able to reverse the negative trend of subscriber losses Telenor provides smart services like Easyload, PicShare, Smart Share, Smart Tunes, Telenor Mobile TV, Voice Mail, MMS e.t.c