Mkt-set I
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Assignment Sales, Distribution & Supply chain management MK0001 Third Semester Set 1 30 Marks
Answer all the questions. Each question carries 10 marks. 1. A pharmaceutical company wants to expand their market. Company is a market leader in the cardiovascular segment and has 15 years of rich experience. Its initial market survey has shown that doctors’ prescription is very crucial in the new market and needs personal presentation by its medical representatives. If you are a manager of that pharmaceutical company what are the personal selling objectives you would have set? 2. A retail store in Ghaziabad is looking for right candidate to recruit as sales executive. Prepare a recruitment and selection document to help retail store to find right employees. 3. A FMCG company selected 30 sales executives to sell their products in 30 districts of Tamilnadu. Last fiscal company earned Rs 20 crore sales from the Tamilnadu market. It is expecting to achieve 20 percent growth in the sales for this fiscal. Executives should meet retailers and distributors push their products, take promotion activities, coordinate with depots, collect market information, send reports to organization and establish good customer relationship. You have been asked to set the quota for each sale executive.
ASSIGNMENTS MK0002 (2 credits) Set 1 Marks 30
Consumer Behavior Q.1Take any product of your choice (suggested example: wrist watches) and explain the possible segments of market that could exist. (10 marks). Q 2. With a diagram explain Maslow’s Hierarchy of Needs and its relevance to understanding Consumer Behavior.( 10 marks). Q 3. Case Study: A marketing Company, upon launching a new dish washing machine designed for the Indian market, found by a survey at the end of one year, that most of its potential consumers were in the awareness and interest stages of the Process of Adoption. Formulate a one-page marketing strategy for this Company to ensure that those aware of and interested in the machine are converted to the adopter category. (10 marks).
ASSIGNMENTS Subject code- MK0003. (2 credits) Set 1 Marks 30 SUBJECT NAME- RETAIL MARKETING.
Note: Each Question carries 10 marks 1. Define Retailing, give its importance and explain retail market segmentation. 2. What do you mean by market strategy and explain in detail the retail strategic planning process? 3. If you are planning to set up a retail store explain the steps involved in site selection and the approach for the same. What factors you will keep in mind while analyzing the feasibility of a site-Explain.
Assignment
4.
Marketing Research MK0004 Third Semester Set 1 30 Marks
Answer all the questions. Each question carries 10 marks. 1. Explain the steps in marketing research design process
( 10 Marks)
2. Assume you are conducting the market research for a tooth paste company. Your manager has asked you to collect primary data and secondary data required for the research. Suggest sources of primary and secondary data required for the marketing research.
(10 Marks)
3. Case study (10 Marks) Mr. Amrut marketing manager for Marico Company is having extensive discussion with his sales executives. The sales of parachute hair fall therapy are decreasing after the introduction of Dove therapy by Hindustan Unilever limited. Management has asked Mr. Amrut to find the reasons for the decrease in the sales. If you are one of the sales executive of Marico company how you would have defined the research problem. Also, explain the sampling and measurement techniques to be used for the research
Answer all the questions. Each question carries 10 marks. 1. A pharmaceutical company wants to expand their market. Company is a market leader in the cardiovascular segment and has 15 years of rich experience. Its initial market survey has shown that doctors’ prescription is very crucial in the new market and needs personal presentation by its medical representatives. If you are a manager of that pharmaceutical company what are the personal selling objectives you would have set? 2. A retail store in Ghaziabad is looking for right candidate to recruit as sales executive. Prepare a recruitment and selection document to help retail store to find right employees. 3. A FMCG company selected 30 sales executives to sell their products in 30 districts of Tamilnadu. Last fiscal company earned Rs 20 crore sales from the Tamilnadu market. It is expecting to achieve 20 percent growth in the sales for this fiscal. Executives should meet retailers and distributors push their products, take promotion activities, coordinate with depots, collect market information, send reports to organization and establish good customer relationship. You have been asked to set the quota for each sale executive.
ASSIGNMENTS MK0002 (2 credits) Set 1 Marks 30
Consumer Behavior Q.1Take any product of your choice (suggested example: wrist watches) and explain the possible segments of market that could exist. (10 marks). Q 2. With a diagram explain Maslow’s Hierarchy of Needs and its relevance to understanding Consumer Behavior.( 10 marks). Q 3. Case Study: A marketing Company, upon launching a new dish washing machine designed for the Indian market, found by a survey at the end of one year, that most of its potential consumers were in the awareness and interest stages of the Process of Adoption. Formulate a one-page marketing strategy for this Company to ensure that those aware of and interested in the machine are converted to the adopter category. (10 marks).
ASSIGNMENTS Subject code- MK0003. (2 credits) Set 1 Marks 30 SUBJECT NAME- RETAIL MARKETING.
Note: Each Question carries 10 marks 1. Define Retailing, give its importance and explain retail market segmentation. 2. What do you mean by market strategy and explain in detail the retail strategic planning process? 3. If you are planning to set up a retail store explain the steps involved in site selection and the approach for the same. What factors you will keep in mind while analyzing the feasibility of a site-Explain.
Assignment
4.
Marketing Research MK0004 Third Semester Set 1 30 Marks
Answer all the questions. Each question carries 10 marks. 1. Explain the steps in marketing research design process
( 10 Marks)
2. Assume you are conducting the market research for a tooth paste company. Your manager has asked you to collect primary data and secondary data required for the research. Suggest sources of primary and secondary data required for the marketing research.
(10 Marks)
3. Case study (10 Marks) Mr. Amrut marketing manager for Marico Company is having extensive discussion with his sales executives. The sales of parachute hair fall therapy are decreasing after the introduction of Dove therapy by Hindustan Unilever limited. Management has asked Mr. Amrut to find the reasons for the decrease in the sales. If you are one of the sales executive of Marico company how you would have defined the research problem. Also, explain the sampling and measurement techniques to be used for the research
