Microsoft Teched Australia 2007 Keynote Presentation
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- Pages: 107
Kick back
Problemsolve
Observe
Get hands-on
Discover
Confront
Concentrate
Achieve
Relax
But try not to overdo it
What we do….
Who we are…
Animal logic • Established in 1991 • Traditionally business centered around visual effects (VFX) for television series and commercials • 1997 Animal Logic Film was established and the company expanded its capabilities to include film VFX. • In 2002, Animal Logic Animation was formed and soon after, commenced work on the animated feature “Happy Feet”
The Industry •
There are an estimated 25,000 –30,000 people involved in the digital media industry (TV, Film, Animation)
•
Of the dozens of companies in the world, most are based in the USA or UK
•
Animal Logic is ranked among the world’s top 10 animation & visual effects studios
The People •
Project based crew varies with production demands during Happy Feet Animal Logic grew to over 500 people representing 26 nationalities.
•
People involved in the CG industry are part of a global community many of whom ‘migrate’ between facilities or projects.
•
Skills experience techniques and methodologies tend to travel with the artists.
Our clients •
3 • • •
•
Clients include: • Advertising agencies, TVC production companies • Film studios, Film production companies, producer and directors
general cg areas: Tv commercials. Tv series Film Vfx, Animated features
Our clients •
Our clients expect us to understand their visions and apply our expertise to bring into being.
•
Very few are interested in the technology, or its limitations.
•
Time and budget rarely match the expectation
The Industry – General trends •
More digital F/x shots per film.
•
Faster turn around – shorter production schedules.
•
More complex shots and greater realism
•
Greater interactivity (more aligned to live action film making).
•
More for less.
Combining Art and Technology •
Challenging technical environment. Complex systems.
•
Continually evolving - Difficult to procedualise.
•
‘Best practice’…usually means; whatever it takes to get the job done.
How We Do It….
Tv Commercials and Series
CUB – Big Ad
How We Do It….
Film Digital F/X
Water shoot
Rotomation shoot
Dust & Debris shoot
Twins Phasing
How We Do It…
Animated Features
The Production pipeline •
Represents the combination and order of processes required to take us from concept to completion.
•
Specific to each project – tailored to meet technical and creative methodologies
•
Represents the greatest opportunity for innovation
Combining Art and Technology A Simple CG Production Pipeline
Combining Art and Technology Happy feet Production Pipeline
The Technology - Overview • Animal Logic’s primary infrastructure is comprised of • Network Appliance systems for primary & secondary storage • Foundry Networks equipment for our Gb network • IBM Blade infrastructure makes up the majority of the render farm • HP workstations on the desktop running Windows NT
The Technology – the Render Farm •
•
Our render farm was expanded to over 2000 dual CPU’s render hosts providing 97,000 CPU hours per day which when supplemented by the desktop workstation processors at night provided over 100,000 CPU hours per day at full utilization. Animal Logic was ranked in the top 50 supercomputing sites worldwide.
Official Lunch Ground Floor 12.45 – 1.45 Extended Lunch Marquee and outside Expo area 12.45 –
Official Lunch Ground Floor 12.45 – 1.45 Extended Lunch Marquee and outside Expo area 12.45 –
over
$20,000 value
50% discount on registration fee for one subject of ACS Computer Professional Education Program
3 bottles of premium wines
4Port USB Hub and KeyRing and Torch set
1Gig Avanade USB key
Golf shirt, cap, picnic rug, scarf, beanie, water bottle, cooler bag and USB
Logitech Harmony Universal Remote Control
5 days of Microsoft training and 2 Certification exams at EXCOM Education
Four security products and 12 months software maintenance
2 SQL T-shirts and free SQLsafe license + 1 year maintenance
HP iPAQ $rx5965 Travel Companion Pocket PC
Branded heart rate monitor
K2 T shirt and Cap
Marshal welcome kit including goodies such as memory stick, T-shirt, wallet, wine stoppers etc.
2 days of free consulting 'gift voucher'
Object Consulting - 1 licensed copy of Process MeNtOR Hutchison 3, Palm Treo 750 TeamGuide
VSoft - Automise 2 Named User License
Wacom Tablet
Red Balloon Day Voucher
Myer Gift Voucher
CommNet Ground Floor
CommNet Ground Floor
CommNet First Floor
CommNet First Floor
Hands on Labs open from 7.30am to close of each day
Certificatio n Graduates’
Grou p Phot o
Group Photo Friday 11am on the outdoor terrace
Core Infrastructure Optimisation Solutions Business Productivity Solutions Application Platform Optimisation Solutions Industry and Community Partners
• Sessions start at 8.15am • Ask The Experts – tonight at 6.15pm • Thursday night Movieworld Closing Party Buses depart at 6.15pm
• 2,400 delegates • 14 Tracks • 67 speakers • 180 sessions • 3 social/networking events
Problemsolve
Observe
Get hands-on
Discover
Confront
Concentrate
Achieve
Relax
But try not to overdo it
What we do….
Who we are…
Animal logic • Established in 1991 • Traditionally business centered around visual effects (VFX) for television series and commercials • 1997 Animal Logic Film was established and the company expanded its capabilities to include film VFX. • In 2002, Animal Logic Animation was formed and soon after, commenced work on the animated feature “Happy Feet”
The Industry •
There are an estimated 25,000 –30,000 people involved in the digital media industry (TV, Film, Animation)
•
Of the dozens of companies in the world, most are based in the USA or UK
•
Animal Logic is ranked among the world’s top 10 animation & visual effects studios
The People •
Project based crew varies with production demands during Happy Feet Animal Logic grew to over 500 people representing 26 nationalities.
•
People involved in the CG industry are part of a global community many of whom ‘migrate’ between facilities or projects.
•
Skills experience techniques and methodologies tend to travel with the artists.
Our clients •
3 • • •
•
Clients include: • Advertising agencies, TVC production companies • Film studios, Film production companies, producer and directors
general cg areas: Tv commercials. Tv series Film Vfx, Animated features
Our clients •
Our clients expect us to understand their visions and apply our expertise to bring into being.
•
Very few are interested in the technology, or its limitations.
•
Time and budget rarely match the expectation
The Industry – General trends •
More digital F/x shots per film.
•
Faster turn around – shorter production schedules.
•
More complex shots and greater realism
•
Greater interactivity (more aligned to live action film making).
•
More for less.
Combining Art and Technology •
Challenging technical environment. Complex systems.
•
Continually evolving - Difficult to procedualise.
•
‘Best practice’…usually means; whatever it takes to get the job done.
How We Do It….
Tv Commercials and Series
CUB – Big Ad
How We Do It….
Film Digital F/X
Water shoot
Rotomation shoot
Dust & Debris shoot
Twins Phasing
How We Do It…
Animated Features
The Production pipeline •
Represents the combination and order of processes required to take us from concept to completion.
•
Specific to each project – tailored to meet technical and creative methodologies
•
Represents the greatest opportunity for innovation
Combining Art and Technology A Simple CG Production Pipeline
Combining Art and Technology Happy feet Production Pipeline
The Technology - Overview • Animal Logic’s primary infrastructure is comprised of • Network Appliance systems for primary & secondary storage • Foundry Networks equipment for our Gb network • IBM Blade infrastructure makes up the majority of the render farm • HP workstations on the desktop running Windows NT
The Technology – the Render Farm •
•
Our render farm was expanded to over 2000 dual CPU’s render hosts providing 97,000 CPU hours per day which when supplemented by the desktop workstation processors at night provided over 100,000 CPU hours per day at full utilization. Animal Logic was ranked in the top 50 supercomputing sites worldwide.
Official Lunch Ground Floor 12.45 – 1.45 Extended Lunch Marquee and outside Expo area 12.45 –
Official Lunch Ground Floor 12.45 – 1.45 Extended Lunch Marquee and outside Expo area 12.45 –
over
$20,000 value
50% discount on registration fee for one subject of ACS Computer Professional Education Program
3 bottles of premium wines
4Port USB Hub and KeyRing and Torch set
1Gig Avanade USB key
Golf shirt, cap, picnic rug, scarf, beanie, water bottle, cooler bag and USB
Logitech Harmony Universal Remote Control
5 days of Microsoft training and 2 Certification exams at EXCOM Education
Four security products and 12 months software maintenance
2 SQL T-shirts and free SQLsafe license + 1 year maintenance
HP iPAQ $rx5965 Travel Companion Pocket PC
Branded heart rate monitor
K2 T shirt and Cap
Marshal welcome kit including goodies such as memory stick, T-shirt, wallet, wine stoppers etc.
2 days of free consulting 'gift voucher'
Object Consulting - 1 licensed copy of Process MeNtOR Hutchison 3, Palm Treo 750 TeamGuide
VSoft - Automise 2 Named User License
Wacom Tablet
Red Balloon Day Voucher
Myer Gift Voucher
CommNet Ground Floor
CommNet Ground Floor
CommNet First Floor
CommNet First Floor
Hands on Labs open from 7.30am to close of each day
Certificatio n Graduates’
Grou p Phot o
Group Photo Friday 11am on the outdoor terrace
Core Infrastructure Optimisation Solutions Business Productivity Solutions Application Platform Optimisation Solutions Industry and Community Partners
• Sessions start at 8.15am • Ask The Experts – tonight at 6.15pm • Thursday night Movieworld Closing Party Buses depart at 6.15pm
• 2,400 delegates • 14 Tracks • 67 speakers • 180 sessions • 3 social/networking events
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