Roov Keynote Presentation
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Roov Keynote Presentation as PDF for free.
More details
- Words: 1,285
- Pages: 20
How is
unique?
Community through “ROOVs” ! A ROOV is anything that a person has done, is doing or wants to do. ! It’s a shared experience, activity or passion.
Getting People Online to Get Them Offline ! Gatherings foster *real* community. ! People within churches meet frequently yet crave community.
A Social Extension of ! ! ! !
Who really needs *yet another* social network? ROOV was amongst the 1st wave of sites to integrate with Facebook. Leverages Facebook’s “social graph.” Activity on ROOV is virally distributed via Facebook.
Market Opportunity Largest Religious Group in the world Christianity in the United States: 150 million people ROOV’s core demographic [18-30] = 75 million Christians
Pre-existing community of people There has yet to be a tool that effectively connects churches
Competition Competition GodTube MyChurch MyPraise
Beta
Beta
Management Team Chris Capehart, CEO & Co-founder ! Spends time with key pastors and social influencers ! Directs marketing initiatives
Ethan Fisher, COO & Co-founder ! Responsible for all financial duties ! Handles legal operations ! Manages investor relations
Micah Davis, CTO & Co-founder ! Project Manager for web application ! Directs business development
“Skin in the Game” ! Combined management team has invested +$200k
Marketing Events & Strategic Partnerships ! Partnership with Catalyst (12,000 person annual conference) ! Cross-promotions with advertising space
Church Piloting Initiatives ! Select mega churches ! Gateway Church pilot (15,000 member church in Dallas)
User Incentive Programs ! Non-profit giving programs
Viral Campaigns ! Creative videos ! Strategic blogger campaign
Advisory Board Jeff Shinabarger
Former Brand Director of Catalyst (12,000 person conference)
Brad Abare
Director of Communications for The Foursquare Denomination (+6 million members)
Mike Foster
Founded Ethur (launched 3 non-profits: Deadly Viper, Junky Car Club & XXXchurch)
Terry Storch
Digital Pastor at Lifechurch.tv (mega church). Founded Fellowship One (church CMS).
Bobby Gruenewald An Executive Pastor at Lifechurch.tv (mega church) Jeanne Mayo Key Deliverables
Voted America’s #1 Youth Pastor in 2005. Widely acclaimed author & speaker.
* Sharing ROOV within their community of influence * Connecting ROOV with other influential persons and organizations * Sharing their expertise of church culture and technology
Revenue - Summary 3 Revenue Components 1. Church Services ! Congregational Analytics & Communication for church staff
2. Job Postings ! Targeted job postings towards people of faith
3. Niche Advertising ! Niche advertisements based on ROOVs and/or faith sub-culture ! Site wide sponsorship campaigns for large faith brands and non-profits
Revenue - Church Services Innovative Analytics & Communication Utility for Churches ! Churches subscribe to monthly data reports (church, city & global analytics) ! Pastors & Church staff can learn about their congregation’s demographics by: ! Passions, activities & experiences (peoples’ ROOVs) ! What they desire to gather together around (peoples’ Gatherings) ! Age, gender & location
! Communication Channel: announcements & polls to members ! Even the most cutting edge churches lack the means to effectively -- - - - communicate to their members outside of a weekend service
Recurring Revenue Model ! ! ! !
Sold via a monthly subscription Market Size: +300,000 churches in the U.S. alone Tiered Pricing per Church Size: avg. is $250 a month per church Example: 5,000 churches x $250 = $1,250,000 per month
Revenue - Job Postings Targeted Jobs for People of Faith ! Federal restrictions have created this niche ! How can a Christian business owner or manager find a... ! “...a Christian web developer?” ! “...a Christian real estate agent?” ! “...a Christian bank teller? ! ROOV provides the avenue to identify and target these candidates
Revenue ! Sold via monthly package ! Job listings targeted by work, educational, ROOVs and geographical info ! Example: ! 15 ROOVs match job content ! 30 companies post a job in each per month ! Revenue of $50 per post ! 15 ROOVs x 30 companies x $50 = $22,500 per month
Revenue - Niche Advertising Niche, Value-Added Advertisements ! Faith-based demographic provides lucrative niche (in addition to main brands) ! Highly targeted ads based on Facebook and ROOV data ! A person’s ROOVs provide unique content that brands can market towards: ! “I want to go skydiving.” ! “I have gone camping.” ! “I am building a web app.”
Revenue ! Site wide Sponsorship Campaign: $15,000 a month ! Targeted Advertisements for Premium Ad Space ! Example: ! 1,000,000 registered users ! 5 premium page views per visit ! $3.00 CPM ! Equals ~$110,000 per month
Company History Funds Used to Date (Beta Period) ! Web Development ! ROOV.com Beta Technology ! Marketing ! Strategic Partnerships ! Initial Community ! Concept Evaluation
Historical Timeline ! Mar ’07: company founded ! Mar ’08: beta extension to Springfield & Tulsa ! May ’08: further beta extension to 50 cities ! 1,700 registered users ! Jul ’08: ROOV national beta ! Dec ’08: Evaluation of Concept and Technology ! ~7,000 registered beta users
Potential Exit Strategies Dividends ! Industry: threadless.com - annual revenue of $30 million ! ROOV ROI: cumulative 5 year EBITDA of $26.5 million (pro forma)
Acquisition ! ! ! !
Industry: MySpace sold for $580 million to News Corp Industry: Bebo sold for $850 million to AOL Industry: BeliefNet sold to News Corp (undisclosed amount) ROOV ROI: with 5 million users, ~$200 million valuation (pro forma)
Strategic Partnership ! Industry: MySpace & Google deal for $900 million ! Industry: Facebook & Microsoft deal for $240 million
Capital Campaign Angel Funding ! Angel Capital of $500k ($200k by founders) ! $3.5 million valuation ! Preferred Stock
Bridge Financing ! Target Amount: $2.5 million
Use of Funds ! ! ! ! ! !
Build Phase 2 of ROOV.com Developers (4 back-end 1 front-end) Designers (2) Marketing Initiatives Debt Financing Repayment ($60k) Founders
Past // Future ROOV.com Beta ! Gained influence in Christian Market ! Access to initial user base (~7000 influential users) ! Strategic Relationships ! Churches (Gateway 15k members, LifeChurch.tv 14k, etc) ! Organizations (Catalyst 12k person event, Church Center for Communications, Oral Roberts University, etc.)
! Influential Bloggers ! Validated the need for the concept ! People and Leaders continue to voice a desire for tool to help build community in their churches ! Provided direction for how user’s want to use the app.
Past // Future ROOV.com Re-engineered ! Gatherings ! Facilitating real-life gatherings as the core function of the application ! Decentralized Gathering planning process (real-life gatherings spawned by multiple people instead of individuals) ! Further Integration ! Facebook (status updates will be included in this integration) ! Twitter will be used to pre-populate conversations around topics of interest. ! iphone- Real-time gatherings can be created off the backs of church services. Proximity based technology could be the key to enhancing what churches do...Gather people. ! Content Aggregation vs. Content Creation (leverage API’s)
Use of Funds & Timeline BREAK EVEN Est. User Base - 1,000,000 Cash Flow Positive: $14.7k Cumulative Break Even: ($1.2 million)
Pre-Launch Markting Initial User Base Strategic partnerships
Est. User Base - 450,000 Church Services Rev: $37,500 Job Postings Rev: $18,750 Advertising Rev: $53,056 Est. User Base - 20,000
Est. User Base - 182,000 +2 developers +1 business dev
Assemble Team Re-engineer Code
Q3-Yr 1
Q1- Yr 1 Q2- Yr 1
Est. User Base - 682,000 Church Services Rev: $93,750 Job Postings Rev: $33,750 Advertising Rev: $61,000 +1 developer
Q1-Yr 2 Q4-Yr1
Q3-Yr 2 Q2-Yr 2
Summary There’s a *real need* for this // church community Market Size // 75 million people ROOV.com // u-n-i-q-u-e approach Leverages Facebook // Viral Channels
Diversified Revenue Model // recurring Motivated Management Team // “skin in the game” Strategic Relationships // held by employees Experience // We have it through doing it Contact:
Chris Capehart (Co-Founder) [email protected]
or
Micah Davis (Co-Founder) [email protected]
unique?
Community through “ROOVs” ! A ROOV is anything that a person has done, is doing or wants to do. ! It’s a shared experience, activity or passion.
Getting People Online to Get Them Offline ! Gatherings foster *real* community. ! People within churches meet frequently yet crave community.
A Social Extension of ! ! ! !
Who really needs *yet another* social network? ROOV was amongst the 1st wave of sites to integrate with Facebook. Leverages Facebook’s “social graph.” Activity on ROOV is virally distributed via Facebook.
Market Opportunity Largest Religious Group in the world Christianity in the United States: 150 million people ROOV’s core demographic [18-30] = 75 million Christians
Pre-existing community of people There has yet to be a tool that effectively connects churches
Competition Competition GodTube MyChurch MyPraise
Beta
Beta
Management Team Chris Capehart, CEO & Co-founder ! Spends time with key pastors and social influencers ! Directs marketing initiatives
Ethan Fisher, COO & Co-founder ! Responsible for all financial duties ! Handles legal operations ! Manages investor relations
Micah Davis, CTO & Co-founder ! Project Manager for web application ! Directs business development
“Skin in the Game” ! Combined management team has invested +$200k
Marketing Events & Strategic Partnerships ! Partnership with Catalyst (12,000 person annual conference) ! Cross-promotions with advertising space
Church Piloting Initiatives ! Select mega churches ! Gateway Church pilot (15,000 member church in Dallas)
User Incentive Programs ! Non-profit giving programs
Viral Campaigns ! Creative videos ! Strategic blogger campaign
Advisory Board Jeff Shinabarger
Former Brand Director of Catalyst (12,000 person conference)
Brad Abare
Director of Communications for The Foursquare Denomination (+6 million members)
Mike Foster
Founded Ethur (launched 3 non-profits: Deadly Viper, Junky Car Club & XXXchurch)
Terry Storch
Digital Pastor at Lifechurch.tv (mega church). Founded Fellowship One (church CMS).
Bobby Gruenewald An Executive Pastor at Lifechurch.tv (mega church) Jeanne Mayo Key Deliverables
Voted America’s #1 Youth Pastor in 2005. Widely acclaimed author & speaker.
* Sharing ROOV within their community of influence * Connecting ROOV with other influential persons and organizations * Sharing their expertise of church culture and technology
Revenue - Summary 3 Revenue Components 1. Church Services ! Congregational Analytics & Communication for church staff
2. Job Postings ! Targeted job postings towards people of faith
3. Niche Advertising ! Niche advertisements based on ROOVs and/or faith sub-culture ! Site wide sponsorship campaigns for large faith brands and non-profits
Revenue - Church Services Innovative Analytics & Communication Utility for Churches ! Churches subscribe to monthly data reports (church, city & global analytics) ! Pastors & Church staff can learn about their congregation’s demographics by: ! Passions, activities & experiences (peoples’ ROOVs) ! What they desire to gather together around (peoples’ Gatherings) ! Age, gender & location
! Communication Channel: announcements & polls to members ! Even the most cutting edge churches lack the means to effectively -- - - - communicate to their members outside of a weekend service
Recurring Revenue Model ! ! ! !
Sold via a monthly subscription Market Size: +300,000 churches in the U.S. alone Tiered Pricing per Church Size: avg. is $250 a month per church Example: 5,000 churches x $250 = $1,250,000 per month
Revenue - Job Postings Targeted Jobs for People of Faith ! Federal restrictions have created this niche ! How can a Christian business owner or manager find a... ! “...a Christian web developer?” ! “...a Christian real estate agent?” ! “...a Christian bank teller? ! ROOV provides the avenue to identify and target these candidates
Revenue ! Sold via monthly package ! Job listings targeted by work, educational, ROOVs and geographical info ! Example: ! 15 ROOVs match job content ! 30 companies post a job in each per month ! Revenue of $50 per post ! 15 ROOVs x 30 companies x $50 = $22,500 per month
Revenue - Niche Advertising Niche, Value-Added Advertisements ! Faith-based demographic provides lucrative niche (in addition to main brands) ! Highly targeted ads based on Facebook and ROOV data ! A person’s ROOVs provide unique content that brands can market towards: ! “I want to go skydiving.” ! “I have gone camping.” ! “I am building a web app.”
Revenue ! Site wide Sponsorship Campaign: $15,000 a month ! Targeted Advertisements for Premium Ad Space ! Example: ! 1,000,000 registered users ! 5 premium page views per visit ! $3.00 CPM ! Equals ~$110,000 per month
Company History Funds Used to Date (Beta Period) ! Web Development ! ROOV.com Beta Technology ! Marketing ! Strategic Partnerships ! Initial Community ! Concept Evaluation
Historical Timeline ! Mar ’07: company founded ! Mar ’08: beta extension to Springfield & Tulsa ! May ’08: further beta extension to 50 cities ! 1,700 registered users ! Jul ’08: ROOV national beta ! Dec ’08: Evaluation of Concept and Technology ! ~7,000 registered beta users
Potential Exit Strategies Dividends ! Industry: threadless.com - annual revenue of $30 million ! ROOV ROI: cumulative 5 year EBITDA of $26.5 million (pro forma)
Acquisition ! ! ! !
Industry: MySpace sold for $580 million to News Corp Industry: Bebo sold for $850 million to AOL Industry: BeliefNet sold to News Corp (undisclosed amount) ROOV ROI: with 5 million users, ~$200 million valuation (pro forma)
Strategic Partnership ! Industry: MySpace & Google deal for $900 million ! Industry: Facebook & Microsoft deal for $240 million
Capital Campaign Angel Funding ! Angel Capital of $500k ($200k by founders) ! $3.5 million valuation ! Preferred Stock
Bridge Financing ! Target Amount: $2.5 million
Use of Funds ! ! ! ! ! !
Build Phase 2 of ROOV.com Developers (4 back-end 1 front-end) Designers (2) Marketing Initiatives Debt Financing Repayment ($60k) Founders
Past // Future ROOV.com Beta ! Gained influence in Christian Market ! Access to initial user base (~7000 influential users) ! Strategic Relationships ! Churches (Gateway 15k members, LifeChurch.tv 14k, etc) ! Organizations (Catalyst 12k person event, Church Center for Communications, Oral Roberts University, etc.)
! Influential Bloggers ! Validated the need for the concept ! People and Leaders continue to voice a desire for tool to help build community in their churches ! Provided direction for how user’s want to use the app.
Past // Future ROOV.com Re-engineered ! Gatherings ! Facilitating real-life gatherings as the core function of the application ! Decentralized Gathering planning process (real-life gatherings spawned by multiple people instead of individuals) ! Further Integration ! Facebook (status updates will be included in this integration) ! Twitter will be used to pre-populate conversations around topics of interest. ! iphone- Real-time gatherings can be created off the backs of church services. Proximity based technology could be the key to enhancing what churches do...Gather people. ! Content Aggregation vs. Content Creation (leverage API’s)
Use of Funds & Timeline BREAK EVEN Est. User Base - 1,000,000 Cash Flow Positive: $14.7k Cumulative Break Even: ($1.2 million)
Pre-Launch Markting Initial User Base Strategic partnerships
Est. User Base - 450,000 Church Services Rev: $37,500 Job Postings Rev: $18,750 Advertising Rev: $53,056 Est. User Base - 20,000
Est. User Base - 182,000 +2 developers +1 business dev
Assemble Team Re-engineer Code
Q3-Yr 1
Q1- Yr 1 Q2- Yr 1
Est. User Base - 682,000 Church Services Rev: $93,750 Job Postings Rev: $33,750 Advertising Rev: $61,000 +1 developer
Q1-Yr 2 Q4-Yr1
Q3-Yr 2 Q2-Yr 2
Summary There’s a *real need* for this // church community Market Size // 75 million people ROOV.com // u-n-i-q-u-e approach Leverages Facebook // Viral Channels
Diversified Revenue Model // recurring Motivated Management Team // “skin in the game” Strategic Relationships // held by employees Experience // We have it through doing it Contact:
Chris Capehart (Co-Founder) [email protected]
or
Micah Davis (Co-Founder) [email protected]
Related Documents
Roov Keynote Presentation
December 2019 5
Keynote Final Presentation
November 2019 2
Calamity Presentation - Ses Keynote
April 2020 5
Mobile Me Presentation Keynote
December 2019 4
Keynote Slee
May 2020 12