May 09 Hawaii Beverage Guide

THE LEGEND REBORN A NEW BOTTLE FOR THE ORIGINAL 1745 RECIPE

The sleek, more efficient shape creates an easier pour while clear glass reveals the glowing amber liquid inside. The detailed neck and slashed shoulders capture attention, while its taller stature and more striking label make this famous liqueur stand out anywhere.

Learn more about the legend and how to use it at

PursuitOf1745.com

THE SPIRIT LIVES ON

“One of the top five liqueurs ever produced in the history of distilled spirits.” – F. Paul Pacult’s Spirit Journal

ENJOY OUR GOOD TASTE WITH YOUR GOOD JUDGEMENT.® ©2009 DRAMBUIE IS A REGISTERED TRADEMARK OF THE DRAMBUIE LIQUEUR COMPANY LIMITED, EDINBURGH, SCOTLAND. IMPORTED BY DRAMBUIE IMPORT COMPANY, MIAMI, FL. LIQUEUR - 40% ALC. BY VOL.

contents features

Volume 60

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wine values The timing has never been better to stock up on value wines that deliver. By W.R. Tish

I May 2009 I Issue No.11

DepartMents 2

Behind The Bar By David Kratt

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Tapping the Trade By Liane Fu

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NewsFront Be AmericA News Flash

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industry News

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eye on Trade By Liane Fu

A-2 A-4

Social responsibilty

By Daina Paulin

aBL Conference Coverage By Daina Paulin

unpredictable gin Different flavor profiles means there’s room for gin to run. But which way? By Jenny Adams

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NaBCa Conference By Daina Paulin

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at the Bar By Robert Plotkin

A-10 Spiritscope By Duncan Cameron

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A-12 Brand Profile: By Elyse Glickman Ferrari-Carano Wines A-96 Beverage Network Crossword

Speak easy A chat with Patron’s John McDonnell

price list A-14 Official Price List Section A-77 Brand index A-94 industry directory

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A-96 The Beverage Network Crossword

Cocktail Shake-offs Noah Rothbaum explains how spiritsponsored c o c k t a i l competition s provide an education forum and 32 brand visibility.

how can we help you? Subscriptions: To subscribe, or receive help with an existing subscription or change your address, please call us: Phone: (808) 591-0049 Fax: (808) 591-0038 e-mail: [email protected]

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Brand Profile: Hpnotiq The blue liqueur sets its sights on the female d emo g r a ph ic. By Alia Akkam

just a click way! hawaiibevguide.com • SubScribe Online! • Up load Trade Events Photos • advertising Editorial Planner • Brand Index Listing a-Z • DownloaD the bevera ge networ k crossword

exploring Pisco Peru and Chile’s national cocktail may just go the way of the Mojito. Alia Akkam investigates.

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the May Beverage network crossworD puzzle!

This month feature

s clues about Gin. 10 Bony 11 Sward 13 Purple vegetable 14 Shallow area

across

37 Reverend ( abbr.) 1 Imported Gin, 66 Shoot clay 39 Gap with 38 pigeons down 68 Id’s counterpart 40 American Cancer Society s 5 Standard or 70 Hawked average (abbr.) 8 Girls 71 Waitress on 41 Aaron’s son, Cheers Moses’ 12 Horse 72 Meditation nephew 13 Hole maker 73 Upper body 44 Wrath muscles 15 Margarine 74 Aye 45 Bride’s headdress 16 Kid’s cereal 75 Annoyance 47 Record brand 17 Sugar-free 48 Diverge brand 18 What cars 50 Improvise travel on a speech 19 Arranges 52 Neither’s partner 1 Greenwich 21 Imported Gin Mean Time 54 Helper 2 Boat movers 23 Arise (2 wds.) 55 Proof ending 3 Clench you 25 Food and Agriculture teeth 57 Whitley ____, 4 Six-sided polygon Imported Organization (abbr.) Gin 5 Marsupial 26 African nation 59 Workplace 29 Chart 6 Music 62 ____ Sapphire, Imported 31 Makes a sweater 7 Pull in a fish Gin 35 Venus 8 Domestic Gin 65 Citizen 9 Healing plant

20 “I dream of __” (old TV show) 22 Talk 24 Example of perfection 26 Fruit 27 Arched 28 Italian herb 30 Brand of dispensable candy 32 Book by Homer 33 Light cake 34 Operate 36 Both 38 Imported Gin, with 1 across 42 Billion years 43 Land 46 Fluids 49 Domestic Gin 51 Sleeping place 53 Opposes customs 56 Platter 58 Small particle 59 Footgear 60 Baby powder 61 Yes 63 Competitio n at the Greek games 64 Yoga practicer 65 Cooking measureme 67 Before, poetically nt 69 Stood opposite

solution

down

MAY09_crossw

ord.indd 1

4/9/09 11:29:53 AM

May 2009 Hawaii Beverage guide 1

Place your order today! Order Toll Free: 1-(800) 728-2570

BehinD the Bar Publisher/Editor: accounting: Staff Writer: Consultant:

38

Christopher Teves

Josie ancog Liane Fu Campbell Mansfield

Published monthly by:

Service Publications, inc. (USPS 018-010)

1311 Kapiolani Blvd. #301 Honolulu, HI 96814

PHONe: (808) 591-0049 FaX: (808) 591-0038 TOOL OF THe Trade FOr Hawaii’S Beverage iNduSTry ServiNg aLL iSLaNdS iN THe 50TH STaTe SiNCe 1949!

[email protected] www.hawaiibevguide.com PrOud MeMBer OF

POSTMaSTer: Please send address changes to Hawaii Beverage guide, P.O. Box 853, Honolulu, HI 96808

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Hawaii Beverage Guide is an independent monthly trade publication devoted to the beer, wine and liquor industry in the entire state of Hawaii. The views expressed in this publication other than our own editorial comment do not necessarily express the opinion of the publisher. Because of the confidential nature of the matter contained herein, Hawaii Beverage Guide is restricted to members of the industry. Subscriptions are accepted on this basis only. Nothing may be reprinted or reproduced in whole or in part without written permission from the publisher. Published monthly by Service Publications, Inc., dba Hawaii Beverage Guide. Prices are $40.00 + tax per year; $6.00 + tax per single issue, airmail extra. Periodicals postage paid at Honolulu, Hawaii. Contents copyrighted 2009 by Service Publications, Inc. 6

National Coverage, Local advantage The Beverage Network Publications are serviced by Beverage Media Group, Inc. 116 John Street, 23rd floor, New york, Ny 10038 tel/ 212.571.3232 • fax/ 212.571.4443

www.bevnetwork.com 2 Hawaii Beverage guide May 2009

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by David T. Kratt

TAKING NOTICE OF THE NOT SO OBVIOUS

ustomers know it when they see it. They notice things like timely service and a pleasant personality. It’s like walking out of a movie theatre and deciding whether you liked the movie. But just as most of us don’t really know what goes on behind the scenes of making a movie; most customers don’t really know what goes into providing good service. Here are a few examples of behind the scenes behind the bar:

Good bartender / other bartender routine – Dividing the bar into sections can cause it. Customers coming in to see one bartender in particular could also cause it. And inexperienced bartenders may tend to do it when his or her co-bartender started out servicing a customer first. Feel free to add to this list the next time you find yourself giving customers a hands-off treatment. You don’t want to be the “other” bartender. You may not have landed the leading bartender role but you can earn bestsupporting honors. Help cover the busier bartender’s section when you can. Make it a point to stop by customers who so far have been waited on only by your cobartender. Say things like, “How are you doing tonight?” “Good to see you,” or “Are you doing okay here?”

It’s a pleasure to be of service – Bartending is not just a job. Okay, it’s a job, but customers should never figure out that plot twist. Conceal any it’s-just-ajob attitude with good dialogue. Instead of saying nothing, you say things like, “It’s my pleasure,” “I’m on it!” or “You got it!”

Roll out the red carpet – Regulars are our bread and butter during the slow times and off-season; and they show us we’re doing something right. Take away our regulars and what do we have? Regulars are those people that attract people. But still, it’s easy to take regulars for granted. We get a little tired of seeing the same old faces every time we walk behind the bar, many are not the greatest tippers, some we’re not all that crazy about and a few, shall we say, are pains in the behind the scenes. Movie-goers have no idea what effort goes into good acting. But we do! Sometimes it takes quite the effort to not fall out of character with regulars. Now just remember to begin your “Best Actor Award” speech with, “I’d like to thank all the regulars….”

Never play the typecast role – She quickly maneuvers her way toward the bar; then looks around before climbing into a barstool. The bartender slowly dislodges from his comfortable spot behind the bar. He tosses a cocktail napkin at her like a Frisbee and stone-faced says, “What do you need?” She thinks, is this bartender having a bad night or is he always this way? Well…which is it? You’re bored? Fatigued? You just got a bad tip? An annoying customer is making you cranky? You’re in one of your moods? You’re burnt out by working with the public? Good bartenders never spoil a happy ending for customers, especially with an opening line. ■ Please send correspondence to dtkratt@ chartermi.net or P.O. box 638, Grand Haven, Michigan 49417.

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tapping the traDe by liane Fu

Robert Sullivan Bartender at Azure Restaurant in The Royal Hawaiian Hotel & Michel’s at the Colony Surf

Robert “Sully” Sullivan

W

hen I was a teenager, the legal drinking age in Hawaii was 18. People who waited till they were 21 to drink legally sometimes thought of us as lucky. Robert Sullivan, known as “Sully” was still a teenager when he got his first bartending job at Garden Court in Liberty House. Fresh out of High School, he got a job as a busser at Garden Court. He had his eye on bartending even then and went to bartending school to improve his chances. He let them know that he completed the course, and they let him fill in at the bar here and there. “Soon after that, the main bartender was offered a job at Michel’s because they needed someone right away. However, he also had an offer to work at the airport bar, which was a high paying union job, so he took the airport job and sent me to Michel’s. It’s one of those situations where I was in the right place at the right time.” “Michel’s is a very high end, very proper kind of place. The clientele there was mainly older and wealthy, we had movie stars and Presidents. Younger people came in mostly for proms and birthdays. It was different in the other bars around town. In 1977, it was a kind of wild time, all the bars were busy in those days, especially in the summer. Drinking age in California was 21, so kids would come here for the summer and drink. There were a lot of places to

4 Hawaii Beverage guide May 2009

drink and dance at that time. There’s not many places like that now.” He still loves working at Michel’s. He says, “ I’ve been there 30 years and I still never get tired of looking out at the water. It’s like what you would think a restaurant in Hawaii would look like: open air, right on the beach, you can hear the waves roll up on the sand. You can see the ‘green flash’ on the horizon.” At that point, I had to interrupt him to ask for more details about how to see this mythic “green flash”. He said, “You have to time it because you can’t stare at the sun for a long period of time. It should be a really clear horizon without cloud formations, and just as it’s about to disappear, the top tip of the sun will change from yellowish to lime green. Sometimes it’s bigger, sometimes it’s smaller. It lasts for two or three seconds. When it’s a particularly good one, you can hear people along Waikiki clap because when the sun goes down, we all kind of stop to watch the sunset.” I asked him about the bar at Azure which he works at on the weekends. He says he feels very fortunate to be working at Azure in The Royal Hawaiian Hotel, one of the premier hotels in Waikiki. He was interested in a part-time job there and was spotted serendipitously by Joey Gottesman, the Royal Hawaiian Beverage Manager, in the lobby who put in a good word for him. He says,

at Azure, they do a lot of fresh fruit juices in the drinks. The drinks are all hand crafted. The bar has no blenders, and no soda guns. The cocktails all give you an idea of fresh muddled fruit. “People enjoy the freshness of the cocktails, the drinks are a lot smoother, not too tart and not too sweet.” Recently, I had a chance to sip on some of those fresh juice cocktails at the elegantly renovated Mai Tai bar and enjoyed their craftsmanship and balance immensely. There was a time when Sully almost bought a business servicing Aloha Airlines. Fortunately, just before any money was exchanged, he went on vacation to China with his fiancé Cynthia Fenner, the wine buyer of Nieman Marcus. When he returned, Aloha Airlines was no longer in business. If his vacation was any shorter, he might easily have suffered significant financial losses. Sometimes being lucky requires that you be in the right place at the right time. Sometimes being lucky requires that you NOT be in a certain place at a certain time. It seems Sully has both types of luck. They say that good things happen to good people, and in the case of Sully, it happens to be true. ■ Liane Fu is a Certified Sommelier and President of The Wine Stop. She can be reached at [email protected] Suggest story ideas to [email protected]

Olympic café 4-1354 Kuhio Hwy Kapa’a, HI 96746 808-822-5285 Reservations accepeted. Hours: Breakfast: 6AM to Noon everyday Lunch: 11AM-9PM Weekdays, 11AM - 10PM Fri/Sat, Noon to 10PM Sunday Dinner: 4 – 9PM Weekdays, 4-10PM Fri/Sat

O

lympic Café, on the second floor has great open air views of the morning sun rising over the ocean during breakfast and awesome tropical sunsets as the sun settles behind the sleeping giant in the evening. The tradewinds are refreshing, and you have a nice view of historic downtown Kapa’a. The service is quick and the food is plentiful. With all these elements in alignment, it is not surprising that Olympic Café has become a convenient meeting place for friends and business people. Olympic serves nearly 100 lunch choices such as salads, wraps, steaks, seafood, sandwiches, burgers, pasta dishes, stir fry, burritos, quesadillas, and fish tacos. They serve everything but pizza and sushi. Rumor has it that Olympic’s kalua pork dishes are the best on the island. And for dessert, their ice cream pies are fantastic and huge. As a matter of fact, Olympic Café is known for big portions of everything at really reasonable prices. To wash it all down they have Hawaiian beers on draft and outstanding tropical drinks all made

with Finest Call mixers. Finest Call mixers offer unmatched product quality with each flavor specifically formulated to deliver the perfect cocktail with more juice and real fruit than other mixers. The flavors are premixed and come in vivid fruit colors that make beautiful and refreshing cocktails. Finest Call mixers are made for speed as they all come in easy to pour containers with colorful caps and neckbands which make it easy to identify different flavors. Treat yourself to a visit during Happy Hour from 3-7PM which features appetizer and drink specials and full bar service. Try some of their signature tropical drinks such as the Alii Margarita, Kauai Five-O, and The Blue Kauaian all made with Finest Call mixers. Their entire lunch menu is available for dinner in addition to some special dinner items including fajitas, fresh ahi and Thai pasta. The ambiance is casual and cozy with great views from mauka to makai. It’s a great place to “people watch” while sipping on a refreshing tropical cocktail made with a colorful Finest Call mixer. ■

newsfront

Beam GloBal SpiritS & Wine named importer of the Year In addition to winning 28 medals at the 2009 San Francisco World Spirits Competition, Beam Global Spirits & Wine was awarded the coveted title of Importer of the Year. Beam Global’s portfolio of brands took home 12 double gold medals and nine gold medals. El Tesoro Platinum won “Best Tequila” and a double gold medal, while (ri)1 Whiskey took home a double gold medal in its inaugural year. Other brands receiving recognition were Ardmore Traditional Cask Scotch Whisky, Canadian Club Sherry Cask Whisky, Jim Beam Bourbon, Laphroaig Scotch Whisky, Old Grand Dad Kentucky Straight Bourbon, Courvoisier Exclusif, Baker’s and Booker’s Bourbon.

hornitoS tequila temptS ConSumerS to miSChieve Hornitos Tequila, a member of the Sauza family, is launching a new multimillion dollar campaign designed to engage consumers throughout the night. Titled Mischieve, the campaign encourages consumers to embrace new experiences while still enjoying Hornitos Tequila responsibly. Aimed at social, urban males, the campaign will be supported through print ads, pointof-sale materials, on-premise events and live on-premise photo booths where consumers can capture their revelry.

maker’S mark turfWaY Bottle to Benefit CYStiC fiBroSiS reSearCh The 2009 Maker’s Mark Turfway bottle commemorates the 38th running of the Grade II Lane’s End Stakes. For this year’s bottle, Boomer Esiason, former NFL quarterback 6 Hawaii Beverage guide May 2009

turned on-air analyst, partnered with Maker’s Mark to create the Maker’s Mark Turfway bottle to raise funds for cystic fibrosis research. Proceeds from the sale of the bottle totaled more than $32,000 and benefited the Boomer Esiason Foundation.

knoB Creek offerS dad a perSonalized Gift This year for Father’s Day Knob Creek Bourbon is offering gift givers the chance to personalize their own bottle for Dad. Each bottle purchased can be customized with an original printed label placed on bottles of Knob Creek Bourbon. Labels are complimentary and can be created online at www.KnobCreek.com.

Beam GloBal reneWS partnerShip With the national Center for dWi CourtS In recognition of Alcohol Awareness Month, Beam Global Spirits & Wine renewed its partnership with the National Center for DWI courts and encouraged states to establish 365 new DWI courts in the next five years. This is the third year in a row that Beam has partnered with the NCDC and is part of the group’s effort to bring national attention to the effectiveness of DWI courts in addressing hardcore drunk driving.

laphroaiG 25 Year old and ardmore 30 Year old SinGle malt SCotCh WhiSkieS hit ameriCan market Beam Global Spirits & Wine is offering two new limited-edition bottlings for their spirit collection: Laphroaig 25 Year Old and Ardmore 30 Year Old. Laphroaig 25 Year Old makes its U.S. debut. This whisky combines bold peat flavor spiced with sweet sherry notes and rich oaky undertones and has a

suggested retail price of $499.99. Ardmore 30 Year Old is aged in former bourbon barrels and handmade quarter casks, giving the whisky a unique complex flavor of its own. Only 1,428 bottles, each individually numbered, are available at a suggested retail price of $449.99.

Sauza tequila launCheS marGarita-in-a-Box for Summertime entertainment America’s most ordered cocktail is now available in an entirely new format. Sauza Tequila has created the Sauza Margarita-in-a-Box, the first boxed margarita cocktail made with real tequila. The Sauza Margarita-in-a-Box contains a blend of lime juice, Sauza Blanco Tequila, triple sec and margarita mix. The compact box fits easily into a refrigerator, keeping it fresh for up to six weeks after opening. Sauza Margarita-ina-Box will be available in a 1.75L box size with a suggested retail price of $17.99.

Beam GloBal SurveY ShedS liGht on ConSumer tendenCieS in a rouGh eConomY To gain insight into customer’s spending habits during a shaky economy, Beam Global Spirits & Wine partnered with Clarus Research Group to survey hospitality industry personnel at the 2009 Nightclub & Bar Show held in Las Vegas. The survey found that 88% of respondents see spirits as an affordable luxury. More than 50% of respondents said people are hosting friends at home more often, but many bartenders also noted that their consumers are first hosting friends at home before heading out to bars and restaurants. As for what they are drinking, a quarter of the respondents believe that whiskey is the next big category for mixing.

Add some mischieve to your stockroom. The new Mischieve campaign from Hornitos™ Tequila is stimulating a lot more than sales, it’s changing the way people think about tequila. Mischieve is a way of life that’s playful, bold, provocative, and above all, mischievous. It’s the flirt, the affair and the idea that seems good at the time. Wherever there is mischieve Hornitos isn’t far behind.

Southern WIne & Spirits of Hawaii HornitosTM Tequila, 40% alc./vol. ©2009 Sauza Tequila Import Company, Deerfield, IL.

Call Toll Free Order Desk: • 1 (888) 866-9463

inDustry news 2008 BEST IN SHOW DOUBLE GOLD MEDAL San Francisco World Spirits Competition

“A sublime liqueur... adds richness, spice and dimension to cuisine and cocktails.” — eric ripert, Le Bernardin

STePHeN Brauer TO Lead FOSTer’S aMeriCaS

Foster’s Group Limited (Foster’s) has announced the appointment of Stephen Brauer to the role of Managing Director, Foster’s Americas, effective 13 April 2009. Stephen has over 20 years experience with global wine and spirits companies including Beam Global Spirits & Wine, Peak Wines, Seagram and most recently as General Manager, Pernod Ricard U.S.A.

earLy TiMeS MiNT JuLeP NaMed “OFFiCiaL driNK OF THe KeNTuCKy derBy” Popular Derby Cocktail continues tradition with release of commemorative bottle

For the past 22 years, the Early Times Mint Julep has proudly served as the “Official Drink of the Kentucky Derby®.” In celebration of this, Early Times Kentucky Whisky continues its tradition with the release of the 2009 commemorative Kentucky Derby bottle.

GINGER E X TR AORDIN A IRE FAIT À LA MAIN EN

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Domaine de Canton. Product of France. Imported by Maurice Cooper et Cie. LLC, Manhasset, NY. 28%Alc/Vol

In recognition of its “Official Drink of the Kentucky Derby” designation, Early Times commissioned renowned equine artist Celeste Susany to create an original oil painting of an actual scene at Churchill Downs® for its 2009 Derby bottle. 2009 marks Celeste’s 10th anniversary of painting the artwork for the Early Times Mint Julep commemorative bottle. Entitled “Dueling Towards Destiny”, this year’s painting depicts two powerhouse horses in stride racing towards the finish line with the Derby crowd and famed Twin Spires in the background. “Celeste’s work captures the true essence and emotion of Derby day,” said Joe Murray, Brand Manager for Early Times Kentucky Whisky. “The Early Times Mint Julep bottle has truly become a collectible among art, horse racing and whisky fans and is a must-have for Derby parties as the perfect way to serve a delicious mint julep in less than ten seconds.” During this year’s Derby week, more than 140,000 Early Times Mint Juleps are expected to be served at Churchill Downs. Over the past 22 years, more than 2.5 million Early Times Mint Juleps have been served between Kentucky Oaks® and Derby Days at Churchill Downs. This year’s Derby will take place May 2, 2009 in Louisville, Kentucky. 8 Hawaii Beverage guide May 2009

“I am delighted to welcome Stephen to Foster’s”, Chief Executive Officer Ian Johnston said. “With over twenty years of US drinks industry experience, including 14 years in the Napa, Stephen is a proven performer.” “He has led the recent turnaround of the Pernod Ricard USA wine and champagne business”’ Ian said. “I look forward to Stephen making a significant contribution as part of the Foster’s leadership team.” Stephen holds a Masters in Business Administration from Harvard Business School and is married with three children and received a Bachelor of Arts in German and History from the University of North Carolina, Chapel Hill, where he was a Morehead Scholar. A native of London, England, Stephen is fluent in French and German. He is married with three children. Stephen will be based at Foster’s Americas Napa Offices. To create the Early Times Mint Julep in traditional fashion… Early Times Mint Julep Recipe 2 ounces Early Times 1 Tablespoon Simple Syrup Mint Sprigs Crushed Ice Crush a few mint leaves in the bottom of an 8 ounce glass, then fill with crushed ice. Add one tablespoon of simple syrup and one tablespoon of water. Add 2 ounces Early Times. Stir gently until glass frosts. Garnish with a fresh mint sprig, sip and enjoy.

Simple Syrup with Mint 1 cup water 1 cup sugar 1 bunch fresh mint springs Combine sugar and water. Boil for 5 minutes without stirring. Pour mix over a handful of mint leaves and gently crush the mint with a spoon. Refrigerate overnight in a closed jar. Remove mint leaves, but continue to refrigerate. Stays fresh for several weeks. About the Artist: Celeste Susany was born in eastern Ohio in 1952. She spent a large portion of her life around horses in Santa Anita, Hollywood Park, and Del Mar, California. She received her degree from the Art Center College of Design in Los Angeles. Susany received recognition as a top American artist in the book Racing in Art, by John Fairley, published in 1990. She produced artwork in 1989, 1990, and 1996 for the Kentucky Derby.

eye on inDustry by liane Fu

95-1249 Meheula Pkwy • Suite 161 • Mililani Town, HI 96789 (808) 625-8025

J

ust Tacos in Millilani Town Center serves up more than just tacos. They serve a nice array of traditional Mexican cuisine, tequilas, margaritas, and exclusively Mexican beers. The décor is hip and earthy. Owner Jesus Santoya describes the impression as, “Cantina style which is more of a feeling. It’s the sense of bringing the outdoors indoors. It’s a rustic earthy kind of style like the feeling you get from the earthy pueblos of Arizona. This is what we tried to capture.” In every aspect of the restaurant, he does everything possible to be as authentic as possible right down to their “south of the boarder” hospitality. A weekly patron, Kevin Norris, sidled up to the bar and started talking about how much he loves the place. He said, “They treat you like family here. The service is great. No matter how busy they are. We came here one night when they were slammed. Service was kind of slow, so we sat outside. Then “Momma” (the owners mother) came outside with two tamales and said, ‘Here you go complements of the restaurant for being patient and waiting.’ We didn’t expect her to do that, but she did. That’s what draws us here: the authentic Mexican food, the service, and the hospitality. We try to bring them more customers all the time, and once they eat here, they’re hooked.” Santoya comments, “We use only the freshest authentic ingredients imported from LA to create authentic Mexican flavors.” They even make their own tortillas daily. If you stop by during lunch time, you’ll be able to see their chef making fresh tortillas off to the side of the bar. They do two styles of margarita: classic and traditional. The classic style is what most people expect a margarita to taste like; it’s sweeter than the traditional. The traditional style uses fresh juices all hand squeezed right in front of you if you’re sitting at the bar. Christopher Lennon, their General Manager, explains that they change their Tequila Well occasionally between Jose Quervo Gold and Cassadores Blanco to show people just how much changing the tequila in your drink can change the margarita. Customers can call tequilas in all

their margaritas. Though figuring out which tequila to order might be a little overwhelming since they shelve 327 different tequilas. Christopher says there is only one bar that has more tequilas, and it’s in Las Vegas. They also offer tequila flights which start at $10. The concept according to Santoya is, “To take the intimidation factor out of it. It’s our way of saying you don’t have to spend much money, just try the tequila. Once you start getting into the finer tequilas, you can enjoy sipping them as much as you would a fine cognac.” Christopher explained, “We also have a Tequila Club comprised of people who have done over 150 shots of tequila, over any length of time, keeping track of them on their shot cards. We have tequila dinners and special events for Tequila Club members. Those folks tend to enjoy the fresh lime margaritas the most: the Don Chui, Trust me, Summers Passion, Canton Ginger, and St Germains Elder Flower margarita. These higher end drinks made with fresh juice will “Wow” you and make think of the interesting possibilities with margaritas.” Asked to recommend a dish, Christopher said, “My personal favorite is the Mocha Hete which is served in a large lava stone bowl and consists of melted queso fresco, lightly seasoned chicken, shrimp & steak toped with homemade pico de gallo and served with hot homemade corn tortillas-- absolutely delicious.” Santoya would like to encourage people to come out to Mililani and try a “south of the boarder” experience. “If you are looking to escape the city scene and have a good margarita, then this is the place.” As additional incentive, Blue or Yellow Card holders will receive 20% off their tab. The kitchen is open from 11-9:30, and the bar is open till the last customer leaves at around 11-12 on the weekdays and 2AM on the weekends. For information, call Just Tacos at 625-8025. ■ Liane Fu is a Certified Sommelier and President of The Wine Stop. She can be reached at [email protected] Suggest story ideas to [email protected]

B

ACARDI® has announced the launch of BACARDI® Dragon Berry™, the latest addition to the BACARDI family of Flavored Rums. Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit. As the leader in the flavored rum category, BACARDI is the first brand to introduce dragon fruit to the spirits category. This unique ingredient is an emerging superfruit with a bold, tropical taste that creates a truly exceptional flavor experience when combined with strawberry. BACARDI Dragon Berry is the perfect complement to the innovative forward thinking of BACARDI and is the next evolution in the flavors portfolio.

BACARDI Dragon Berry joins such other BACARDI celebrated flavored rums such as BACARDI® LIMON™, the best-selling flavored rum in the world, BACARDI® O™, BACARDI® COCONUT™, BACARDI® RAZZ™, BACARDI® BIG APPLE ™, BACARDI® GRAND MELON ™, and BACARDI® PEACH RED ™. BACARDI Dragon Berry has a versatile taste that can create any cocktail using such mixers as ginger ale, lemonade and lemonlime beverages. In addition, BACARDI Dragon Berry can be enjoyed in a wide range of specialty cocktails that include: Dragon Bite, garnished with raspberries; Dragon Daiquiri Martini, paired with Pomegranate Syrup; and Dragon Berry Lemonade which combines fresh squeezed lemon juice, cranberry juice and simple syrup, just to name a few.

“Bacardi Dragon Berry brings together the classic taste of strawberry and enhances it with the exciting and dynamic flavor of exotic dragon fruit.”

“In today’s environment, flavored rums continue to drive innovation in the rum category,” said Gordon Chisholm, brand director, BACARDI Flavored Rums. “The addition of BACARDI Dragon Berry brings together the classic taste of strawberry and enhances it with the exciting and dynamic flavor of the exotic dragon fruit. The result is a fresh, one-of-akind taste that builds on BACARDI’s leadership position within the flavored rum category.” BACARDI Dragon Berry packaging features a distinctive label design that emphasizes the unique look and taste of this tropical fruit. With a suggested retail price of $13.99 for a 750-ml bottle, the 35% alcohol-by-volume rum also comes in 200-ml., 375-ml., 1-liter and 1.75-liter sizes.

This strawberry rum infused with dragon fruit is designed for mixability and will be available nationwide beginning in May 2009. For more information, please visit w w w . BACAR D I . com ■

Call Better Brands of Hawaii to place your order today! Order Toll Free: 1-(800) 728-2570

10 Hawaii Beverage guide May 2009

DRAGON BITE 2 parts BACARDI® Dragon Berry™ 1/2 part Lychee Syrup 1/2 part Fresh Lime Juice 1 part Pineapple Juice 1 part Cranberry Juice combine all ingredients into a tin filled halfway with ice. shake 4-6 times and strain into a glass filled with ice. garnish with a lemon wedge and 3 fresh raspberries speared.

DRAGON BERRY LEMONADE 2 parts BACARDI®Dragon Berry™ 1-1/2 parts Fresh Squeezed Lemon Juice 1-1/2 parts Simple Syrup 1 part Cranberry Juice 1 part Top with Club Soda Combine all ingredients (except club soda) into a tin filled halfway with ice. Shake 4-6 times and strain into a glass filled with ice. Top with club soda. Garnish with a lime wedge.

DRAGON DAIQUIRI MARTINI 1 part BACARDI® Dragon Berry™ 1/2 part Pomegranate Syrup 1 part Fresh Lime Juice 1 part Simple Syrup Combine all ingredients into a mixing glass filled with ice. Shake for 10 seconds and strain into a martini glass with a sugar rim. Garnish with a lime wedge.

THIRSTY FOR LIFE? DRINK RESPONSIBLY

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© 2009 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC.,MIAMI, FL. RUM SPECIALTIES-EACH 35% ALC.BY VOL.

arounD hawaii

On April 9th 42 below “Collins” were the featured cocktail at the “April “ Flowers” debut of the Waikiki Parc’s new rooftop pool hosted by Better Brands. Bartenders from Nou’s with Kara Heen proudly hold a bottle of 42 below Vodka.

The 2nd Annual “No Joke Smoke” held at Nico’s at Pier 38 went off on April 1st (April Fool’s Day); This event was sponsored by SWAM - Shiroma’s Wine And More in conjunction with Tatuaje Cigars and Havana Club Honolulu. The featured cigars were made in Nicaragua and what better pairings than with Flor de Cana Rums of Nicaragua?

Tasted

were the 4yr Silver, 5yr Gold, 7yr Black Label, 12yr Reserve and 18yr Reserve. The event also raised over $640 for the Hawaii Food Bank along with boxes of canned goods!

Blu Water Chalone Vineyards Wine Dinner l-r: Larry Pike (CWS), Chef Bill Bruhl and Susie Bruhl (Owners, Blu Water Grill), Chef AJ Kumada, Robert Cook (Chalone Vineyards), Mark Milton (M&S Brokerage). Also in attendance was Pete Johnson Owner of Tatuaje Cigar Co. and Mark Miyahira of Southern Wine and Spirits. Prior to building the Tatuaje Cigar brand Pete was the GM of the Grand Havana Room in Beverly Hills California where his taste for fine wines and spirits grew. Pete explains that his Nicaraguan cigars are the similar to the Cuban brothers in their sweetness and strength because of the climate and soil - so the perfect companion to these are of course the Nicaraguan Rums of Flor de Cana, whose year statements are minimums (not averages). Ask your Southern Wine and Spirits Rep about Flor de Cana Rums or any brands that can pair up with the event that you plan! Pictured is Coastal Wine & Spirits Sales Rep Larry Lee with Jill Shiroma, owner of SWAM tasting some of the finest rums in the world - Flor de Cana.

Keone Miller (r), Maker’s Mark Ambassador and Luu Tran of Promotional models of Hawaii proudly holds Beam Global featured brands, Maker’s Mark and Dekuyper Burst Bar Shots at the annual Hickam AFB Golf Tourney on March 13.

12 Hawaii Beverage guide May 2009

360 Eco Luxury Vodka Introduces Further Innovations to the Spirits Industry World’s First Eco Friendly Luxury Vodka Launches Recycle Bin Shipping Container and Unique Bottle Handle for Easier Pours

T

he Earth Friendly Distilling Company, makers of 360 Vodka, have set an even higher standard for the spirits industry with their latest innovations that promote reusability and demonstrate their unsurpassed commitment to the environment. Beginning immediately, 12 bottles of 360 Vodka are now being shipped in reusable, blue recycle bin containers, similar to those used in curb side recycling programs. “Our new blue bin totes are the perfect shipping containers for 360 Vodka,” said Ed Pechar, Chairman of the Earth Friendly Distilling Company. “As the world’s only eco friendly luxury vodka, we are dedicated to sustainability and these containers not only provide our customers with reusable, recyclable solutions, but encourage others to make small changes that can have a big impact on the environment.” Designed to promote recycling at home and work, the blue recycling bins will also be a more sustainable and welcome addition to the stacks of boxes wholesalers currently provide to their customers for carrying home their purchased goods. In addition to the shipping containers, the Earth Friendly Distilling Company has designed a unique bottle handle for 1.75 liter sizes of 360 Vodka. The recycled metal handle aids in holding and pouring the product and is also reusable. The device fits snugly over the bottle and snaps into place to ensure ease of use and a more stabilized pour, while helping

prevent spills and breakage. Beginning March 1st, all 1.75 liter bottles will be shipped with the reusable handle. “This innovation is in direct response to feedback from mixologists, consumers and our accounts, especially those who specialize in bottle service,” said Pechar. “Knowing our valued customers like the larger size bottle and need the easiest pour possible, we are thrilled to provide them with a solution that is both recyclable and reusable.” These innovations advance 360 Vodka’s position as an environmental leader in the industry. Along with using biodiesel fuelled machinery, state of the art distillation equipment and recycled materials for their glass bottles and labels, 360 Vodka donates $1.00 for every swing top closure returned for recycling to environmental charities. About The Earth Friendly Distilling Company 360 Vodka is created by the Earth Friendly Distilling Company, a division of McCormick Distilling Company, located in historic Weston, Missouri. Founded in 1856, McCormick Distilling Co. is the oldest continuously operating distillery west of the Mississippi. The company’s first ever eco¬luxury brand, 360 Vodka, won the Beverage Tasting Institute’s 2007 Gold Medal award, and the 2008 Rising Star award given by the Beverage Information Group. Additional information on the privately held corporation may be found at www.mccormickdistilling. com and on 360 Vodka at www. vodka360.com. ■

Call Better Brands of Hawaii to place your order today! • Order Toll Free: 1-(800) 728-2570

May 2009 Hawaii Beverage guide 13

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Mililani Shack Bar Manager Kathy, and Bartender Kim, take a quick moment to smile for the camera with Baileys Irish Cream and Bushmills Irish Whiskey.

Old KeMoo Farms night Bar manager Donna and staff, kept very busy with Bushmills and Baileys flowing all night long for St Pat’s promotions.

When the Bombay Sapphire Master Mixologist Peter Gugni was in town the week of St Patrick Patrick’ss Day... Better Brands took their customers on a trolley to three different bars and at each place (Oceans 808, Bar 35 and Pearl Ultra Lounge) Better Brands challenged the bartenders to make their best Sapphire drink for Peter. The winner received a $100 gift card right there on the spot.

Better Brands hosted the annual Executive Vineyards fundraiser event was well attended and raised 20K for the UH Schindler School of Business.

14 Hawaii 14 Hawaii Beverage Beverage guide guide MayMay 20092009

SendÊy ourÊe ntryÊ toÊ BetterÊ BrandsÊ ofÊ HawaiiÊ attention:Ê ChristaÊ WitttmierÊ 94-501Ê KauÊ St.•Ê WaipauÊ HIÊ •Ê 96797 orÊd ownloadÊ aÊ entryÊ blankÊ fromÊ www.hawaiibevguide.comÊ •Ê DeadlineÊ forÊ entry:Ê JuneÊ 1stÊ 2009

arounD hawaii (l-r) Mark Poynter VP, Broadmarket for Better Brands of Hawaii, Mike Ito and Russell Ishimoto of Seven ElevenHawaii, supporters of ADA walk held at Kapiolani Park.

Pre-Arrival Wine Tasting preview for Maison Joseph Drouhin 2007 Burgundy was held at Hualalai Grille on the big island promoted by Southern Win & Spirits on April 4th (L-R) Wendle Lesher, Sales Rep. Mark Liberato, Sales Rep., and Rachel Dixon, Key Account Specialist for Southern Wine & Spirits and Darren Sakai, Sales Rep., for Coastal Wine & Spirits,

In March, Southern Wine & Spirits held a staff training session at Monette’s Monette’ in the Mauna Kea Beach Hotel on single malts and bourbon, promoting such as Taliker, Clynelish, Bookers, ri 1, Bulleit and Cragganmore. (lr) Wendle Lesher, SWS; Darren Sakai, CWS; Karen Tanaka, Beverage Director; Kiley Nakagawa, General Manager and the staff at Monette’s.

Southern Wine & Spirits hosted wine tasting event promoting Chalone Vineyard, March 17th at Jackie Rey’s, attended by (l-r) Robert Cook, Winemaker Chalone Vineyard; Darren Sakai, Coastal Wine & Spirits and Jeremy Creeley, Wine Director at Jackie Rey’s

16 Hawaii Beverage guide May 2009

Promotion is one of the basic elements of our industry. Recently Waikiki Yacht Club put on a Lasagna Cook-off Sponsored by the Italian Chianti houses of Ruffino (Icon Estates) and Bivio (585 Wine Partners). Staff and membership of the Club went all out to See who made the best lasagna.

Winners of the event included Allen Howie, Ben & Evy Merit, Alexis Browning (Head of the Challenge), Francesco Valentini (over all winner with a Truffle infused pasta), and Ed Reinhart. Trying to figure out what kind of promotion and what makes your restaurant/bar or club fun and interesting is a challenge. Ask your Southern Wine & Spirits Reps to participate as they can supplement any type of promotion and theme it with their vast array of wines and spirits for any occasion.

Pictured are staff member Michele Takahashi along with Southern Wine & Spirits Rep Mark Miyahira and bartendress Arlene De Laura with the featured wines of Ruffino and Bivio Chiantis.

ICS.

OP R T E H T E M O . S T I F TAKE H O R P E H T TAKE HOME

value: the time for Wine is noW in the chase for shrinking dollars, the wine trade is generating a brave new world of wine values By W. R. Tish

C

oming off 15 (or is it 16? who’s counting?) years of dynamic growth,

America’s wine culture has been blooming. Now this. Pundits don’t have a name for it yet, but with the economy seeming to stagger more dramatically each week, no industry is untouched. How will the deep and extended downturn impact wine?

It’s too soon for statistics to paint a broad and clear picture, but based on interviews with pros at every level of the trade, wine’s current experience appears to be more of a clash than a crash. In essence, the free-market system is grinding up against the threetier system as never before in history. Wine’s almost inconceivable number of SKUs—at price points that range from stupid-cheap to stupid-expensive—coupled with a national thirst that seems far from slaked, has generated an incredible downward pressure on prices. The pie, growing so deliciously for so many years, may not be shrinking at all, but it is suddenly—and rapidly—reassembling itself. And players in every nook of the business are scrambling to keep their sliver. It all starts, of course, with how consumers are shifting their dollars. Trading down was in full force over the holidays, according to Katherine Moore, manager of Union Square Wines & Spirits in NYC, with Cava and Prosecco cannibalizing Champagne like never before. And it hasn’t abated in the first quarter of 2009; conspicuous consumption is history and sticker-shopping is now the norm. She adds,

however, “People who like wine still have a passion for it. They are spending less per bottle, but they aren’t opposed to treating themselves to a mixed case.” It is hard to say yet if consumption will keep rising in the new, definitely-not-improved economy, but people are clearly becoming more conscious of what they spend at retail. As Christy Frank, proprietor of Frankly Wines in NYC, puts it: “I think consumers have always wanted wines that overdeliver for the price. These days, they just feel a little more justified in asking for it.”

Will the Real ‘Values’ Please Stand Up?

In hard times, the notion of value takes on fresh importance. Not just price, but value. Value is not a commodity, it is a concept. Definitions differ greatly, of course, as one drinker’s idea of a great value is a $18.99 box of Merlot, another’s may be a $6 anything-but-Merlot by the glass, while yet another person’s definition may be a $25 Pomerol. The rela-

valueWines tive spread of what value means is bound to stay expansive, yet the appeal of what consumers consider “value” is likely to intensify. How can you apply the concept of value to your business to satisfy the consumers who are demanding it? Specifics will vary based on your wine niche, but it may be helpful to approach the concept of value as an evolving target. On one hand, there are “Classic Values”—driven by logical strategies wine drinkers have long applied to get more “bang for the buck” [see sidebar]. On the other hand, there seems to be a bunch of brand new value opportunities, borne directly from the sense of urgency that is infusing the industry from producers right through drinkers. Here is a closer look at where the “New Values” are.

“i think consumers have always wanted wines that overdeliver for the price. these days, they just feel a little more justified in asking for it.” – Christy frank, frankly Wines, nYC

Deals, deals, deals.

If you haven’t sensed the volatility in the wine pipeline since fall of 2008, you haven’t been working. “The slump is on everyone’s lips,” says Mike Duffy, a sales rep for the heavily Italian portfolio of Selected Estates of Europe. “What I see are shrinking inventories and ordering on-the-spot, with everyone looking for deals.” And the pressure is working its way back up the chain: knowing they need better pricing to get the orders from their increasingly demanding retail and restaurant accounts, distributors are squeezing producers to hold prices if not drop them further. The net result is situational bargains galore. The trick, of course, for wholesale buyers is to jump on the deals that fit their particular clientele. In short, nobody is rushing to bring anything in the door that they

ClassiC value strateGY WHAT: European “breadbasket” wines STRATEGY: Proven yet humble European table wines make excellent “house” wines or by-the-glass pours EXAMPLES: Italian Montepulciano, Nero d’Avola; Portuguese Douro, Dão; Spanish La Mancha, Campo de Borja and < $10 wines made from Grenache; French Languedoc, Pays d’Oc, Côtes du Rhône WHAT: Able understudies STRATEGY: For drinkers who favor distinctive regional/stylistic wines, trade down while keeping similar wine character EXAMPLES: Swap Monterey Chard for Napa (e.g., Hahn); Cava and Prosecco for Champagne WHAT: South American stars STRATEGY: Tap Chile’s comfort level and Malbec’s growing popularity and crossover appeal (vs. Merlot, Shiraz) EXAMPLES: Various < $12 Chilean Sauvignon Blancs, Cabs, Carmenère and good-intensity but smooth Malbecs WHAT: Vintage sleepers STRATEGY: In “excellent” years, the rising tide lifts quality of the basic wines of a region EXAMPLES: Basic AOC or “Côtes” from Bordeaux in 2005, 2006 (e.g., “today’s Bordeaux” @ www. bordeauxwinecouncil.org); 2007 Côtes du Rhône; 2007 California Pinot Noir (e.g., Mark West) WHAT: “Second” wines STRATEGY: Clue customers/diners on to secondary labels or side projects of higher-priced producers/consultants EXAMPLES: Odfjell Chilean line (Paul Hobbs); Christian Moueix’s Pomerol, St. Emilion, Médoc; declassified Napa wines, e.g., Reaction; Cabernets by “The Show”

don’t think they can move out quickly. A great deal on four cases of a wine is worthless if it’s going to sit stacked. With so much wine in warehouses and wineries needing to work its way through the pipeline, the deals are likely to customers continue to pop up— are increasingly especially at higher accepting of wines in new price points. packaging formats

Big is beautiful.

Consumers can do the Quality-Price Ratio math. They do it all the time when they buy jugs of Tide, cases of Pepsi and five-gallon containers of water. The current crisis has opened the door for them to re-think buying wine in bulk. Frankly Wines’ Frank says, “Our customers are increasingly accepting of wines in new packaging formats—Yellow + Blue 1L Tetra Pak, Roger Perrin 3L boxes, 1L jugs of Austrian Grüner and Zweigelt sealed under crown cap. It takes a little reassurance, but once they understand that these formats can deliver good wine and great value, they usually come back for more.” As long as the economy is weak, large formats are bound to stay strong.

Brands are back.

There’s an old saying in the wine industry: the wine doesn’t know what bottle it’s in. But consumers certainly do. Kevin Connor, director of marketing for Robert Mondavi’s Woodbridge, Private Selection and Solaire wines, points out that after a decade of the wine industry’s top 10 brands representing an increasingly smaller share of the overall market, the slide did an about-face in 2008: the top 10 gained ground relative to their peers. Connor attributes the turnaround to consumers’ attitudes. “When times were good, wine drinkers were more adventurous in terms of trying new labels,” he explains. “Now, with their budgets tight, they are looking to play it safe and returning to brands they trust.” Call it the comfort factor: for dayto-day drinking, there is real value in buying wine that won’t disappoint.

New ‘power reds.’

For lovers of red wine, seeking more bang for the buck is not just about the buck, it’s also about the BANG. After a long spell of promoting the sheer power of 90-point reds,

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valueWines Shelf Talkers are one way to point out good buys to customers

trend forecast 2009 Australia: their glut, your gain.

Australia is one big magnum of irony winewise; amid years of serious drought, there is nonetheless more Oz wine in our pipeline than ever. Some say the glut is over, but there should be plenty of excellent Shiraz-based wines (e.g., Marquis Philips, Red Dust and Penfolds’ Koonunga Hill) still reaching our shelves at prices in the low teens.

New “sweet spot” on wine lists. Fine dining has been hit

harder and faster than wine retail since the economy turned sour. Responding to slower traffic and trading down, restaurateurs are targeting wines that can resell in the $30-$39 per bottle range. And more are coming up with special promotions to spur wine sales, such as half-price nights

Green is beautiful. Consumers’ willingness to go green when given the opportunity seems to be holding up in recent months. For many, there is real value implicit in wines made from organically grown grapes and sustainable practices. The $10 bottle. On the

national chain front, Ruby Tuesday, which includes 800 restaurants across the country, recently launched a value promotion: a bottle of Coastal Vines Chardonnay for just $10 off the wine list.

Luxe is a four-letter word. Times are going to get extremely tough for high-end wines—especially lesser-known big reds from Napa/Sonoma and Super Tuscans. Home cookin’. The flip side of the

restaurant doldrums: people are buying excellent wines at better-than-restaurant prices and enjoying them at home. For America’s growing gourmet culture, this is a natural transition in tough times.

“When times were good, wine drinkers were more adventurous in terms of trying new labels. now, with their budgets tight, they are looking to play it safe and returning to brands they trust.” – Kevin Connor, director of marketing, mondavi’s Woodbridge, Private selection and solaire Wines

now it is up to the industry to show them they can still get impact wines for less coin. The current crisis is the perfect opportunity to turn customers onto wines that deliver the style they want and save them money. From Spain, Jumilla and Toro say kaboom; ditto Aglianicos from southern Italy. In California, one classic example of trading down by style is suggesting full-bodied Zin to high-end Cabernet drinkers. But don’t stop there: Petite Sirah is poised for a star turn. Bogle has long been considered a staple by penny-pinching red enthusiasts, and Ravenswood and Red Truck have recently added excellent bottlings to their lineups, priced to sell for under $12. The most fertile new power red of all may be Malbec priced in the high teens. Clos de la Siete, Amancaya, Achaval Ferrer and Ernesto Catena’s “Tahuan” are blockbusters in style but easy on the wallet. Think of

the Napa Cab drinker: wouldn’t he be thrilled to get a six-pack of killer Malbecs for less than the price of a bottle of Dominus? I see these reds winning over lovers not only of big Cabs but also heady Aussie Shirazes. Perhaps the real key to navigating the coming months will be for wine sellers to confront the crisis head on. Everyone knows times are tough, but in terms of wine, everyone knows there is a lot of good juice out there. Be proactive. Make sure you have wines in diverse categories and distinct price points that you know are good buys. And then, make sure your customers know it. Flag them with shelf talkers. Set up a special section on the floor or your wine list. Shout it. This is no time to be whispering. By addressing the economy directly, your clientele will realize that A) you’re not being passive, and B) you’re on their side when it comes to value. They’ll drink to that. ■

GIn

CLASSIC or ConTroverSIAL? MoveMenT for 2009 is unpredicTable By Jenny Adams

Bombay Sapphire Ginger Grape Martini

T

he gin category has always been a precarious one, often overshadowed by vodka. Today, it’s come into its own, known for the distinct botanicals that find foreground in its flavor profiles and its much celebrated appearance in classic cocktails that are now once again so in fashion. Yet, 2009 is a challenging year across all categories and gin’s future could be just as uncertain. According to the Distilled Spirits Council of the United States (DISCUS), the total gin category has been fairly stagnant since 2003. Last year, gin was the 6th largest spirits category at 11.1 million cases compared to 11.0 million cases in 2003. The winner within the category, however, has been the super-premium segment, which in that same time period, has grown from 49,000 cases to 73,000 cases, almost a 50% increase. In terms of revenue, suppliers sold over $900 million in gin in 2008 versus $852 million in 2003. Gin, of course, is still far outpaced by vodka, the #1 spirits category, which accounted for 53.3 million cases last year. Gin has two unique advantages that help push the category along: the influence of its history and a two-part demographic of drinkers. “I think there are definitely two parts to gin’s resurgence,” says Allen Katz, director of mixology and spirits education for Southern Wine &

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gin focus

in 2008:

Spirits of new York. “one, you have the segment of consumers in the 60+ age group, and those people certainly grew up with an understanding of gin, even if the quality of the cocktails during those years was probably questionable. Secondly, you have a renewed interest in classic cocktails from the youth movement of bartenders—many of whom are under 30—stimulating interest in contemporary gins.”

reTAIL vS. BACKBAr off-premise sales are still heartiest in terms of mature brands such as Beefeater, Tanqueray, Bombay and Plymouth, with the on-premise remaining the playground of the botanical-forward, artisan brands like Aviation, G’vine, Hendrick’s, Martin Miller’s and Bulldog. Plymouth is Pernod ricard’s fastest growing gin brand, but Matthew rodwick, Pernod ricard’s off-premise district manager for metro new York, says Beefeater traded down in off-premise sales in 2008. “We actually had a healthy performance from Seagram’s, which is our more value brand,” he explains. “It’s a good, solid base in our more urban markets. The more upscale Beefeater 24 is a launch Pernod ricard is quite excited about, though. “We wanted to make something that’s a traditional London dry gin,” explains brand ambassador Dan Warner. “We wanted to make something great tasting without moving away from what makes A mix of vintage and new gin brands

the gin category in the u.s. accounted for

11.1 million cases

(6th largest spirits category by volume)

super-premium gins grew by over

40 %

from 2007 to

73,000 cases total gin revenue (at the supplier level)

was

$ 900 million up 5.6 % from 2003, but down .5 % from 2007 Source: DISCUS

gin, gin.” Inspired from an original recipe from the group’s founder, Beefeater 24 uses a blend of Chinese green and rare Japanese Senchas teas as its main botanical. Since education is key to pushing the gin category, Beefeater 24 has joined forces with a few other gin producers to create an informative symposium on the spirit that will take place this summer in new York and San Francisco. As the on-premise education for consumers continues, the effects trickle down to increase off-premise sales of the contemporary brands, too. “If you walk into a retail store now versus three years ago, there are more brands available,” says Charlotte voisey. As brand ambassador for Hendrick’s gin, voisey attributes the success of Hendrick’s to quality, followed by approachability and the aesthetic appeal of the packaging. Much like tequila, the newer gins profit from unique packaging – whether it’s being solicited from a backbar or perused on a store shelf. on almost every brand’s bottles, consumers are finding educational information on the back label, but the bottles themselves have evolved to help symbolize the quality of what’s inside. Hendrick’s dark bottle and “antique” label are a colorful nod to the category’s roots in apothecaries; Magellan, the original blue gin known for its exotic botanicals, like iris, beckons in its bottle, emblazoned with an illustration of the famed explorer’s ship; and G’vine’s bottle is bright green to represent the trademark essence of Cognac vine flowers.

THe GreAT JUnIPer DeBATe ryan Magarian helped co-found Aviation Gin, launched in 2006, and he says part of his decision to produce a new boutique gin was because of the successful future he foresees for the category. With more drinkers enjoying an arsenal of classic cocktails featuring gin, there is definitely room for the spirit to run.

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gin focus

“every spirit has its own equity drink,” Magarian explains. “Tequila has the margarita. Cachaça has the Caipirinha. I looked at gin and realized that it has so many equity cocktails – the negroni, the Southside, the Aviation, the Martini – and in the next five to 10 years it would be a major, major player.” What Magarian also predicted and anticipated with the launch of his own brand and other new gins was the inevitable controversy surrounding the experimentation of new botanicals, not just juniper. “It’s mind boggling to me that people haven’t done this before now,” Magarian says. “Genever was never that focused on juniper. once continuous distillation was developed, the juniper came to the forefront. I don’t see why now there should not be another evolution. I think gin will always be defined by juniper’s characteristics, but that’s why I coined the term ‘new Western Gin.’ I would like to see a more clear definition of ‘London Dry,’ in order to keep that category from being diluted. We pushed some buttons with Aviation, and it got people thinking. I think it’s really cool there has been such an interest.” It’s not surprising there is an interest given how dynamic the category has become, whether it’s the refined new Amsterdam Gin, a nod to new York’s old-world history with subtle citrus flavors; Whitley neill, the London Dry Gin inspired by Africa, featuring the iconic baobab fruit; or White rock Distilleries’ Pinnacle Gin, awarded “rising Star” Growth Brand status by the Adams Beverage Group. It has the advantage of being the sibling to Pinnacle vodka and with 18,000 cases sold last year, the brand is clearly picking up momentum. Bulldog launched in 2007, and in 2008, case volume was 50% more than the first year. “Mixologists are an integral part of what we do,” notes Bulldog Gin’s founder and Ceo, Anshuman vohra. “We consider ourselves to be the first sipping gin, and as such, we have a very delicately balanced, crisp finish. Mixologists love our exotic mélange of

Aviation Gin’s Ryan Magarian

well with craft distilling; bartenders are the gatekeepers of spirits,” says Auwerda. robert Cassell, Bluecoat’s master distiller, also agrees the gin’s flavor profile pleasantly surprises. “There is a wide array of flavor complexes that work off each other. So many people anticipate just the flavor of pine, but you don’t have to have that,” he points out.

gin has two unique advantages: 1) the influence of its history and 2)a two-part demographic of drinkers: the 60+ age group who grew up enjoying gin and the under 30 group who is interested in today’s resurgence of classic cocktails. botanicals as it unleashes their imagination. education of the trade is a continuous process and something we invest heavily in.” This summer, look for Bulldog to unveil its “Summer of Love” campaign in new York, with a host of specialty cocktails celebrating Bulldog’s “aphrodisiac” botanicals. one U.S.-made artisanal gin that’s making waves is Bluecoat, produced by Philadelphia Distilling and packaged in a striking blue glass bottle. Andrew Auwerda, president of the company, says the brand is about spirit and rebelliousness, “people willing to put themselves on the line,” as he sees it. The premium product, now available in 19 different states, is making quite an impact so far. “The on-premise is really important. The mixology trend dovetails

TIMeS To CoMe From cardamom and coriander to cinnamon and ginger, the complexity of flavors is astounding, and it’s shaping cocktails onpremise. But several companies are addressing both the mature audience and the younger drinkers by launching a more contemporary style alongside a traditional one. G’vine is producing their grape and ginger-influenced Floraison gin, but has also been offering their [nouaison] since May 2008, which is stronger, spicier and has more appeal to traditional connoisseurs. Martin Miller’s offers consumers an additional 90-proof Westbourne strength, and Beefeater 24 will undoubtedly spark some conversation as this mature brand takes a stab at the young mixologist’s market. What is unclear is how the economy will affect gin. new York’s Prohibition Distillery president, John Walsh, has plans to launch a new gin in the near future. Besides keeping in line with Prohibition Distillery’s speakeasy theme, he feels his gin still has terrific sales potential for this troubled economy. His marketing will hearken to hard times overcome in the 1930s, and his product will be produced at small, independent, already-existing farm distilleries around the country. “The majority of the products we want to rub elbows with are in the $35 range, but we will set the price significantly lower to attract a client who wants quality for less cost,” Walsh says. “As we all know, alcohol is a product that is somewhat recession proof. People drink when they are happy and when they are sad, and I haven’t had one person express the slightest discomfort that we are launching in this climate.” n

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John McDonnell Chief Operating Officer, Patrón Spirits International A.G.

WS: How will you approach your marketing

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and advertising efforts this year?

John McDonnell, COO, Patrón Spirits International A.G., sat down with The Beverage Network’s William Slone to talk about the ultra-premium white spirits consumer, why luxury brands are a crucial component to keeping your business healthy and why hospitality has never been more important.

On the industry WILLIAM SLONE: DISCUS estimates that on-premise business was down about 5.5% last year. How has that effected Patrón, which is such a strong on-premise brand? JOHN McDONNELL: There is definitely a shift into the off-premise, which grew about 3% last year. But overall Patrón grew 23% last year, when the tequila category grew only 4%. The superpremium category grew by 10.6 %, and we accounted for the majority of that growth.

created with the care and attention that can only be accomplished by hand. People recognize Patrón as a high-quality spirit.

I do think the on-premise consumer is still dining out, just less frequently. WS: How is it that Patrón has managed to stay strong while so many other brands are reporting slower sales?

JM: Our advertising and brand message is consistent, which is very important when you’re building a brand. And above all, we have a very high-quality product, produced from the best agave, and each batch is

JM: Unlike many other suppliers, we’re not backing off our marketing plans. The Unilevers and Pepsis of the world have proved that when you continue to market your brands during downturns, you are well-positioned and strong when the market turns around.

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i N f O r m a L c O N v e r s at i O N w i t h i N d u s t r y L e a d e r s

“I always encourage retailers to expand their shelf presence of luxury goods—more floor displays and more facings up front.”

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JM: As a result of both the economy as well as all the consolidation in our industry, I think the odds are very much against most new products succeeding today. You have to have a unique selling proposition, which we do. Brands that aren’t supported with packaging and advertising will fail. Retailers don’t want to tie their money up in dead inventory. WS: What are some other exciting brands in your portfolio?

On Luxury Brands WS: You believe retailers should continue to emphasize luxury products even during a soft economy. Why is this?

JM: It takes three or four bottles of standard tequila to equal the profit of one bottle of Patrón. I always encourage retailers to expand their shelf presence of luxury goods—more floor displays and more facings up front. The same is true for the on-premise. There was a recent study which showed that the number of restaurant consumers who make their drink decisions based on what is on the menu is extremely high. These are things that do not cost any money, and will enhance margins. WS: Why do you discourage retailers from discounting?

JM: Certain categories are loss leaders, to get people in the door, but this should not be the case with luxury brands with high margins. Are people going to buy a $45 bottle of Patrón because it is $2 off? Retailers are just sacrificing their margins when they do this.

On New Products WS: Last year, the Patrón Spirits Company got into the vodka business with Ultimat Vodka. How is that brand doing?

JM: People tell me that we picked an interesting time to launch an ultra-

premium vodka. I do believe it will take a bit longer to build this brand in this economy. But we are doing the same things we did with Patrón, and we firmly believe it is all about a quality product and quality distribution. You won’t hear us ask any of our wholesalers “How many cases of Ultimat did you sell today?” For us, the focus isn’t on volume but on menu placements, samplings and exposure. Ultimat was served at the Oscars this year, and we have a global ad campaign that we are adapting locally. We are also well-positioned at $40, which is a nice middle ground between the many vodkas around $30 and those priced at $60 or above. We have a 30% reorder in every market we are in, but I suppose the most important thing here, is that we are prepared for a slow, successful bid. WS: How about the many other new brands we’ve seen launched in the last year? Do you think they will have a hard time succeeding?

JM: The hottest product in our portfolio is Patrón XO Café Coffee Liqueur. The staffs in restaurants and bars have adopted it as their brand. We were up 80% last year and we’re up 47% through February this year. WS: As an industry veteran, what is the most important thing retailers can do to protect and build their businesses in this challenging time?

JM: We are in the hospitality business, and we can’t forget that. This is a people business and personality and service really matters. I lived in NYC in the early 1980s, and in those days when you bought a few drinks, the bartender bought you one back. That doesn’t happen anymore but it should. Building relationships in this difficult economy really helps. Our products are about relaxation and fun, and we are lucky that nothing can replace them. The beverage alcohol business will be here forever.

“[Ultimat] is well-positioned at $40, which is a nice middle ground between the many vodkas around $30 and those priced at $60 or above.”

Stiff Competition Across the country, top bartenders compete to create the best cocktails—and help build brands. By Noah Rothbaum

The International Finlandia Vodka Cup

Shaking it up at an Averna competition

A Drambuie competition in Austin, TX

For years there may have been flair bartending competitions (think Tom Cruise in the movie Cocktail) but up until recently there were just a few cocktail contests in America. This recent trend is indicative of just how much spirit companies now rely upon bartenders for creating new drinks and for driving drink trends. It also helps that these events almost guarantee media attention for the brands.

Cocktails and Limericks These competitions, of course, revolve around bartenders who mix up drinks featuring the sponsor’s brand. But some spirit companies add a twist. The annual International Finlandia Vodka Cup has an Iron Chef-like round where bartenders are given a mystery basket filled with 10 items (of which they can only use four) and have just 15 minutes to come up with and prepare an original drink. Hendrick’s Gin, which is known for its creative promotions and unusual botanicals, held a competition this winter where bartenders from across the country not only had to create a cocktail but also perform a limerick. “I wanted to put the emphasis on the personality of the bartender just as much as the taste of the cocktail – rewarding showmanship and entertainment,” says Charlotte Voisey, Hendrick’s Gin brand champion. “The competition was designed to further the spe-

Averna photos credited to Walter Lo Cascio.

O

ver the last few years, many of the country’s best bartenders have been feverishly creating cocktails. But these tasty drinks aren’t just for bar menus — they’re for cocktail competitions sponsored by spirits companies. In an attempt to win over both mixologists and the public, many of the biggest brands, including Absolut Vodka, Domaine de Canton and Drambuie, have all recently sponsored shake-offs.

NEW RANGE. NEW LOOK. NEW DALMORE.

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Finlandia’s Vodka Cup participants

cial relationship that Hendrick’s enjoys with bartenders all over the USA.” To build nationwide buzz, the Scottish spirit held preliminary contests in eight cities, including New York, Boston, Miami and Las Vegas, with the finals held in Los Angeles.

Judging the Judges These contests not only draw talented bartenders from top bars but also impressive judges. Last spring, Rhum Clément’s annual New York Cocktail Challenge was judged by an all-star bench, including Tony AbouGanim, who created the cocktail program at the Bellagio Resort; Julie Reiner, who co-owns New York hotspots the Flatiron Lounge and the Clover Club; Jim Meehan, co-editor of the cocktail book Mr. Boston and general manager of New York’s PDT; and Toby Cecchini, author of cocktail memoir Cosmopolitan: A Bartender’s Life.

Participants of the Averna Cocktail Competition

was held in New York’s Madison Square Garden.) And the finals of the mid-winter International Finlandia Vodka Cup are held in a giant snow dome up in the Arctic Circle. Unfortunately, the site’s low temperatures can wreak havoc with certain ingredients, like honey which hardens in the cold. Still, there is at least one advantage of the weather: “The best part is that you don’t need to cool down your glassware,” says Finlandia’s Raittinen. Slightly warmer, the final mix-off for the contest sponsored by the bittersweet Italian liqueur, Averna, took place on a terrace overlooking the Sicilian Ionian Sea in Italy. “Going to the finals is the prize,” says Don Lee, a New York City-based bartender who won the Averna contest with his inventive take on a rum and Coke, which doesn’t ac-

Serious Tips One reason these competitions have become popular is that they offer bartenders a way to meet their colleagues from around the country or around the world. “We give the bartenders a forum,” says Markku Raittinen, Finlandia Vodka’s global brand ambassador. These competitions also offer contestants something else more tangible: travel and prizes. For one thing, the finals of many of these contests take place in exotic locations. Marie Brizard brought 36 finalists from 30 countries to Bordeaux for its International Bartender Seminar and Cocktail Competition. (The East Coast preliminary round

Marco Dionysos who took 2nd place in the Domaine de Canton competition

tually call for soda. (The aptly named “La Cola Nostra” is made with Averna, Zacapa rum, lime juice, simple syrup, pimento dram and Champagne.) In addition to the trip, Lee was also awarded a $1,500 American Express gift card for his winning creation.

New Competitions Follow the Trend While Finlandia has been holding a cocktail competition for over 10 years, many other brands have only recently started offering contests. The sweet Scottish liqueur Drambuie, which is made according to a recipe created over 260 years ago, began holding cocktail contests around the country for the first time last August. The brand held contests in seven cities, including New York, Portland, Denver and Austin and in each town, 10 local bartenders battled it out. Some of the winning recipes were very simple, like the “Ginger Dram” created by Mindy Kucan from the Hilton Hotel in Austin, which calls for just Drambuie, Grey Goose and orange blossom water. Others were much more complicated like the “Drambuie High Plains Drifter” a creation from David Shenaut of the Teardrop Lounge in Portland, which featured five ingredients including gin, rosebud-infused honey syrup and lemon juice. Drambuie is planning on holding another series of competitions this year and a national contest in 2010. The ginger-based liqueur Domaine de Canton also held its Bartender of the Year Competition for the first time this past March. The finals of the contest took place

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Masters of the shake-off

John Cooper, founder of Domaine de Canton, with John Lermayer who received 1st place check and trophy.

these winning cocktails bring new visibility to spirit brands The Drambuie Bartender Showcase “Ginger Dram” Mindy Kucan, Hilton Hotel, Austin 1/2 part Drambuie Liqueur 1 part Grey Goose Vodka 1/4 tsp orange blossom water Chill all ingredients in a shaker filled with ice. Strain into a champagne glass that has been rinsed with ginger liqueur. Garnish with candied ginger. International Finlandia Vodka Cup “The Quicky Tini” by Raditya Dimas, Dubai 1 1/2 oz Finlandia Cranberry Fusion vodka 1/2 oz strawberry liqueur 1/2 oz passion fruit syrup 1 oz lemon juice Shake all the ingredients together and strain into a martini glass. Garnish with a lemon slice and a mint tip. Rhum Clément’s New York Cocktail Challenge “Bitches Brew” by Daniel Eun, PDT in New York City 1 oz Rhum Clément Première Canne 1 oz Pampero Anniversario 1 oz fresh lime juice 1/2 oz St. Elizabeth All-Spice Dram 1/2 oz Demerara syrup 1 egg Combine all ingredients in a shaker, dry shake, add ice, shake and strain into a fizz glass. Averna HAVE A NEW LOOK “La Cola Nostra” by Don Lee, PDT in New York City 1 1/2 oz Zacapa 23 1 oz Averna 3/4 oz Lime 1/2 oz simple syrup 1/4 oz Pimento Dram 2 oz Champagne (Moet & Chandon White Star) Shake all ingredients except for the Champagne. Strain into long glass with ice. Top with Champagne. Domaine de Canton Bartender of the Year Competition “Earth, Wind, and Ginger” by John Lermayer, the Florida Room at the Delano Hotel in Miami 2 oz Domaine de Canton 1/2 oz passion fruit nectar 5 large pineapple chunks 5 dashes Angostura Bitters 5 sage leaves Muddle pineapple chunks. Then add the passion fruit nectar, sage, Domaine de Canton and bitters. Shake. Strain into a chilled cocktail glass. Top with 3 dashes of bitters and a sage leaf. Hendrick’s Gin Bartender Limerick Cocktail Competition “A Cotswold Afternoon” by Peter Vestinos 2 oz Hendrick’s 1/2 oz lemon juice 1 drop orange flower water 1 heaping tablespoon of orange marmalade In shaker add one heaping tablespoon of orange marmalade. Shake and double strain into clear glass cup. Top with caraway seed foam*. Garnish with toasted caraway seeds. (*Caraway Seed Foam: Toast 1/4 cup caraway seeds. Add to 1.5 cups water and 1 cup demerara sugar, place on low heat to dissolve sugar and allow to simmer for 10 min. Turn off heat and allow to seep for 3 hours. Then strain.)

This recent trend is indicative of just how much spirit companies now rely upon bartenders for creating new drinks and for driving drink trends. It also helps that these events almost guarantee media attention for the brands. on the beautiful island of St. Martin and top bartenders from across the country competed for bragging rights and a $10,000 prize. John Lermayer of the Florida Room at the Delano Hotel in Miami came out on top. His winning cocktail was called “Earth, Wind and Ginger”, which called for Canton, fresh muddled pineapple, fresh muddled sage, passion fruit nectar and Angostura bitters. The event was such a success, Canton is already planning next year’s competition. And beginning this June the brand is also going to start holding a Bartender of the Month Competition online. Mixologists will be able to submit recipes on the Canton website and each month’s winner will get a $500 prize and their recipe gets posted online for the whole month. But some of these competitions offer even heftier prizes. This past winter Absolut and LXTV.com set out on a mission to “Search for America’s Top Bartender.” The 10 finalists from across the country competed in Las Vegas for one of the largest purses ever to be offered by a cocktail contest. The competition was filmed and serialized like a reality television show. The drama-filled episodes were shown on LXTV.com. The winner was Las Vegas bartender Amanda Gager who was awarded an oversized check for $100,000 and also made an appearance on NBC’s Today Show. Not a bad tip for a few rounds of tasty cocktails. n

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brand profile

Ladies First

Hpnotiq reels in the female demographic with a new look and nightlife-centered platform. By Alia Akkam

W

hen Hpnotiq, a refreshing blend of natural tropical fruit juices, premium vodka and a touch of Cognac, launched in 2002, it impressed the nightclub scene with its seductive bottle and vibrant blue hue. While those selling points are still as prominent, Heaven Hill Distilleries is taking Hpnotiq in a new direction this spring and targeting the ladies.

“We’ve taken a look at the brand and discovered that we’re attracting more women than men,” says senior brand manager, Justin Ames. “We’re targeting Hpnotiq to women in the 21-40 age range which encompasses many different life stages. There is one thing that’s important to all of them, though, and that is the idea of a “Girls Night Out.” When these ladies get together they like to have something that makes their night a little more fun and Hpnotiq fits right in.”

Attracting the Demographic For those women who are 21-25, the ones most likely to go out on a frequent basis, but perhaps not familiar with Hpnotiq, Heaven Hill is focusing on the on-premise. For the older end of the demographic, the emphasis is on national chains and an off-premise push with home entertaining at its core. “When you’ve got a product like Hpnotiq that stands out because of its bottle, color and the eye-catching drinks made with it, that starts conversation among friends,” notes Ames. On the younger end of the spectrum, Hpnotiq has created its relevant Night School for Girls promotion, a series of na-

tional nightclub events where ladies out on the town learn the skills of a professional DJ while drinking the likes of “Roq Candy” cocktails. Hpnotiq’s partnership with DJ Scratch Academy and appearances from celebrity DJs and personalities helps feed the energy of the brand. “The industry has become more like classical brand packaging; you have to provide an occasion for when to use Hpnotiq. “Girls Night Out” does just that,” adds Ames. Capitalizing upon the growth of online social media, Hpnotiq has promoted “Girls Night Out” by sending invitations via Facebook and allowing the ladies to share memories of their celebratory nights via photos and personalized animated videos. Naturally, the female bonding theme extends to bachelorette parties and wed-

Roq Candy

2 oz. Hpnotiq 1 oz. Super premium vodka Splash of pineapple juice Shake well and strain into a martini glass. Garnish with a rock candy stick or a lemon twist.

dings, where Hpnotiq has devoted a significant digital spend to support the “Girls Night Out” platform.

New Look Along with the new marketing platform, Hpnotiq has also introduced a slightly tweaked bottle which rolled out April 1st and will continue to hit key distributor markets this month. The same bottle shape and signature color are still visible, important equity for the brand, but now the design has been simplified in an effort to be more user-friendly and relevant. On the front, the natural, exotic fruit juices in the recipe are played up; the back explains how to best use the liqueur. “A lot of people look at the Hpnotiq bottle and they’re not sure how and when to use it. We now provide that information and what it delivers,” Ames points out. Their new creative look matches, featuring clever copy like the tag line for their trade ad: “Blue La La. The girls are out tonight.” and “We’re not ashamed to admit it. We’ve had a little work done.” With a focus on close consumption, Hpnotiq is also reaching out to bartenders, organizing industry nights where they can communicate the importance of their new female target. “In the past, Hpnotiq was very influencer-focused and now we’re taking it more mass market,” explains Ames. “We’re not turning the lights off on what we have accomplished in the past, we’re leveraging where we’re going in the future.” n

WE ’ R E

N O T A S H A M E D T O A D M I T I T.

WE’VE HAD A LITTLE WORK DONE.

We l c o m e t o t h e t a n t a l i z i n g l y n e w a n d r e f r e s h i n g l y f a b u l o u s l o o k o f Hpnotiq — the official dr ink of gir ls night out. While nothing on the inside has changed, our bottle makeover is poised to take this already delicious br and to even greater heights. From jaw-dropping bachelorette par ties to catching up over a few dr inks, no gir ls night is complete without that t a l l g l a s s o f fabulous — Hpnotiq. Get on board as the excitement continues to build.

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ROQ CANDY • 2 oz. Hpnotiq • 1 oz. Super Premium Vodka • Splash of pineapple juice

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RED HOT EXOTIC PISCO MAKES I T S M A R K S TAT E S I D E By Alia Akkam

i

t wasn’t that long ago bartenders were introducing a new Latin cocktail to their curious customers called the “Mojito.” The Cuban-inspired drink, made with rum and fresh muddled mint, combined just the right elements: it was refreshing, had exotic allure and was quite easy to whip up. While Mojitos are now favorites at the bar and to make at home, there is another international drink poised for making its way into the canon of American cocktail culture just as successfully: the Pisco Sour.

The national liquor of both Peru and Chile, Pisco is a colorless spirit distilled from grape must, tracing its roots to the 16th century, when Spanish settlers made their way to South America. Originally produced in Peru, today there is quite a debate as to the merits of Chilean Pisco, with Pisco developed in Peru generally deemed a more authentic, superior product. Approximately 25,000 cases of Pisco are imported into the U.S. today. Undoubtedly, Pisco has a long way to climb. The Pisco Sour, the most iconic of cocktails made with the spirit, featuring egg white and bitters, will continue

to help push the category, along with today’s imaginative bartenders who help boldly illuminate its versatility.

THE PLAYERS

Diego Loret de Mola, president of wine and liquor super store BevMax, launched BarSol Pisco in 2005 after closely watching the spirits market and recognizing the growing appreciation of Latin American culture in the U.S. A native of Peru, it was important to Loret de Mola that he create a Pisco made in an artisanal manner, but one that was also affordable so it would become accessible at the bar. His BarSol Pisco is made with the Quebranta grape, the most common grape

varietal grown in Peru for the production of Pisco. It is the least aromatic, and makes for a Pisco that is dry and smooth. “I wanted to share a little bit of my Peruvian culture through Pisco cocktails,” explains Loret de Mola. “I was really convinced there was a great opportunity for the Pisco Sour The bar at Yerba Buena, and the Pisco Punch here; America New York City is in love with all things Latin. More bars are opening their selections and including Pisco as part of their menu. And bartenders are really letting their imagination fly with it.” Available in 44 markets, BarSol’s national distribution is quite extensive. They have been lucky enough to partner with national chain The Cheesecake Factory, which pairs its food with novelty cocktails made with BarSol, extending the brand’s visibility. “It’s a small brand and it’s still a small category,” says Loret de Mola. “As more brands come together, providing awareness and education of Pisco is the way for the spirit to grow.” Last year, Melanie Asher, a Harvard business school alum originally from Peru, brought her Macchu Pisco, which first Artemio Vasquez’s cocktails launched five years ago in London, to NYC. at Yerba Buena “It was very difficult gaining traction here,” recalls Lizzie Asher, Melanie’s sister who also serves as the company’s president and brand ambassador. “In London there was “as more brands come more of a fascination for the esoteric and together, providing they were more experimental.” Some may awareness and have thought Melanie was crazy to start a brand from the ground up when she could education of pisco is have stuck with her banking career, but the way for the she really wanted to start a business, one category to grow.” that would celebrate her Peruvian heritage though much-loved Pisco. The portfolio - diego loret de mola, now features the signature Macchu Pisco, founder, barsol pisco made with the Quebranta grape, and the premium La Diablada, made with Quebranta, Moscatel and Italia grapes that are presed by foot. “Technically a white spirit, Pisco is similar to vodka,” Lizzie points out, Recently, Lizzie found herself at the ”but Pisco has tremendous versatility with Bubble Lounge in NYC walking the owner an underlying signature; when you open a through a Pisco tasting, where she made a bottle of our Pisco, you can tell what those Pisco Punch topped with Champagne. “If we grapes are.” narrowly stay focused on just the Pisco Sour,

then bartenders won’t think about the potential of Pisco,” Lizzie says. Herbie Loebl’s family has been in the Pisco business for quite some time now, working in the U.S. and abroad on generating buzz for the spirit since 2004. For the last two years, he and his father have been focusing their efforts on their own brand, Gran Sierpe, a Peru-made Pisco with an eyecatching package design. Currently, Gran Sierpe is available in the South Florida market, with plans for the Northeast and California. Loebl believes that this Pisco has the potential to successfully cross over all the segments of the trade and the consumer. “This business has come about after careful consideration of quality, necessary marketing efforts and a huge learning curve that we have experienced after selling Pisco for five years in the U.S. I feel very strongly that Pisco is the next big white spirits category to be explored by the U.S. consumer,” Loebl explains. So far, the progress is siginificant. At Beekman Liquors in NYC, they can barely keep their bottles of Pisco on the shelf. Owner David Frieser says they’ve been carrying Pisco for many years at the store, but now customers are more excited by it as they look for new cocktails. “People are experimenting; they’ve tried the Mojito, they’ve tried the Caipirinha, and now they want to try the Pisco Sour.

DISCOVERING PISCO

At Yerba Buena in New York City’s East Village, Artemio Vasquez is at the helm of the bar. An alum of such lauded institutions as PDT and Pegu Club, Vasquez clearly knows how to make an inventive cocktail. Complementing a Latin-inspired menu of dishes like short rip arepas and chipotle guacamole, Vasquez makes a number of cocktails with Pisco. A fan of Macchu Pisco, he makes classics like Pisco Sours but also pushes Pisco to more creative limits with his “Boludo ‘Yerba Mate’,” yerba mate-infused Pisco with grapefruit and lime cordials and fresh lemon juice; Audrey Saunders’ classic pineappleinfused Pisco Punch; and a distinctive Pisco Sour with purple corn. When Yerba Buena opens its downstairs Pisco bar and its sec-

Actually,

we “insist”

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Appleton Estate Reserve Rum © 2009 Kobrand Corporation, New York, NY. Product of Jamaica. Imported by Kobrand Corporation, New York, NY. 40% ALC. BY VOL.

smooth taste and deep amber

ond location in the West Village The bar at PX in Alexandria, VA soon, Vasquez will have even more opportunities to champion his love for Pisco. Nearby at Louis 649, owner Zachary Sharaga also likes using Pisco. “When we put one out, soon we’re putting a whole handful out,” Sharaga says of the Pisco Sour. “We’ll take the bitters and maybe make a swirl to make it visually appealing and create interest.” Sharaga says there is still a need to educate his guests about Pisco, though. “People aren’t even familiar used in creations like a “Pisco Negroni” with it and confuse it with brandy, but and a “Sideways Sour” with white grape there’s a huge interest in it. We’ve been juice and a Pinot Noir float. experimenting and trying to mix it with Also in San Francisco, Cantina’s Dugother spirits like apple brandy.” gan McDonnell was recently in Peru reDowntown, in the South Street Seasearching Pisco. “When we opened two port area, guests who come to new Latin years ago we had the largest selection of American restaurant Onda on a Thursday Pisco in the country,” he says. It’s still evening are treated to half-price Pisco one of the city’s top destinations for Pisco Sours made with BarSol, a touch of nutcocktails like the “Blushing Lima” with meg and a few drops of Angostura bitters orange Muscat and Cherry Heering. all evening. “People are surprised,” says In the Washington D.C. area, Todd barman Cyril Ntukogu. “Peruvians will Thrasher, one of the nation’s most promicome into the bar and say ‘you’re making nent mixologists, loves making cocktails a Pisco Sour?’ It’s an old classic that is with Pisco at Restaurant Eve, the Majestic being reinvented and being introduced to and his seductive speakeasy-style bar, PX, many new people.” in Alexandria, VA. Before opening Res-

PISCO POWER

The Pisco craze is catching on not only in NYC. Like Yerba Buena’s Vasquez, bar guru Adam Seger at Nacional 27 in Chicago makes a “Chicha Sour” with organic purple corn, egg whites, lime and bitters, off the South American Classics section of his cocktail menu. San Francisco has a particular affinity for Pisco. It was a favorite among gold seekers during the big 19th century rush and in 1919, the last “authentic” Pisco Punch was served when Prohibition closed down the Bank Exchange & Billiard Saloon where it was the signature drink. Today, Pisco Latin Lounge in the Hayes Valley draws guests to its long walnut bar for its Latin cocktails. In a nod to history, the “Original Recipe” Pisco Punch is the star drink, but Pisco is also

taurant Eve, he worked at Café Atlantico, where his first cocktail list was built around Latin creations. “I had two Pisco cocktails on the menu back in 1996,” Thrasher points out. “It’s been my favorite cocktail for many years now.” Thrasher thinks Pisco goes really well in particular with savory ingredients, so you’ll find him making Pisco the base of celery root cocktails and spicy punches. “I kind of look at Pisco as more of a wine than a spirit because of its subtle nuances,” he says. At PX, the classic Pisco Sour is one of only a few classic cocktails guests will find on the menu, and it has a loyal fan base. Thrasher says he goes through about six or seven bottles of Pisco a week. Does he think Pisco will be the next big cult spirit? “The problem is that some bartenders are so unfamiliar with Pisco,” he says. “It’s really a matter of playing with it.” ■

Appleton Estate Reserve Rum © 2009 Kobrand Corporation, New York, NY. Product of Jamaica. Imported by Kobrand Corporation, New York, NY. 40% ALC. BY VOL. Please sip responsibly.

FOR A GOOD SCOTCH?

Looking MAY WE

SUGGEST A RUM.

www.appletonrum.com

NEW PRODUCTS & PROMOTIONS 1 Stirrings LAUNCHES BAR SOLUTIONS CARTONS Bar Solutions is a new line of Stirrings’ all natural mixers in an eco-friendly carton. Designed for professionals, the carton packaging has a convenient pour spout, shelf stability and is recyclable. The Stirrings Bar Solutions line is available in select markets and includes: Bloody Mary, Mojito, Margarita, Cosmopolitan, Pomegranate and Wild Blueberry. Visit www. stirrings.com or call 508-324-9800

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2 B&G Bistro Chardonnay TAKES A RELAXED APPROACH TO WINE In the spirit of the French café, Barton & Guestier Bistro Chardonnay is meant to be enjoyed in a casual setting. Round and creamy, this Chardonnay offers intense aromas of white peach and crisp apple with hints of hazelnut and vanilla on the finish. Other Bistro varietals include Pinot Noir and Cabernet Sauvignon. Visit www.bartonguestier.com

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3 Jeremiah Weed OFFERS SOUTHERN–STYLE SWEET TEA WITH A TWIST Jeremiah Weed, founder of Jeremiah Weed Bourbon Liqueur, has ventured into new territory with the creation of Jeremiah Weed Southern Style Sweet Tea. The 70 proof sweet tea flavored vodka is currently available nationwide in 50 ML, 750 ML and 1.5 L bottles. Visit www.jeremiahweed.com 4 Brugal Extra Viejo Rum ARRIVES STATESIDE Available for the first time in the American market, Brugal Extra Viejo has been launched nationwide by Shaw-Ross International Importers. Known for its characteristic smoothness, the super-premium Brugal Extra Viejo is a blend of older reserves with a bouquet of raisins, toasted oak and pipe tobacco notes. Visit www.shaw-ross.com

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5 Belvedere EXPANDS ITS FLAVOR PROFILE WITH BLACK RASPBERRY Belvedere Black Raspberry is the newest flavor to Belvederes line of flavored vodka which currently includes Belvedere Citrus and Orange macerations. Belvedere Black Raspberry uses hand-harvested raspberries from Poland and blends them with French black currants and French rose water. The fresh fruit and flowers are macerated in Belvedere’s luxury vodka for a minimum of one month to create a unique blend of flavors. Visit www.belvedere-vodka.com 6 Carmenet Vineyards NOW PART OF BRONCO WINES Carmenet Vineyards is the most recent addition to the Bronco Wine Company’s portfolio of wines. The Carmenet wines, labeled Vintner’s Collection Reserve, include a 2008 Chardonnay, 2007 Merlot, 2007 Cabernet Sauvignon, 2008 Pinot Grigio and 2008 Pinot Noir. All five wines have a California appellation. John Albaugh is the winemaker. Carmenet Vineyards, Sonoma, CA, 707-265-4060

NEW PRODUCTS & PROMOTIONS 1

1 Señor Frog’s ENTERS THE TEQUILA MARKET Batrachian Spirits and Señor Frog’s bar and restaurant chain are launching Señor Frog’s Tequilas. The new Tequila line will be available in two styles: Señor Frog’s Plata ($25.99) and Señor Frog’s Reposado ($29.99). Both offerings will be available in a 750 ML format. The launch will be supported with trade communications, a range of POS materials and, where legal, off-and on-premise sampling. Visit www.senorfrogstequila.com

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2 Captain Morgan SERVES UP ITS OWN LONG ISLAND ICED TEA In a new line extension, Captain Morgan is now offering ready-to-serve Long Island Iced Tea. The new prepackaged cocktail is a refreshing mix made with rum, vodka, tequila, gin and triple sec. Available in 750 ML and 1.75L (1.75L glass & PET). Visit www.captainmorgan.com

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3 Four Roses Bourbon NOW COMES IN A BIGGER BOUQUET Four Roses Yellow Bourbon is now available in a 1.75 L format. Produced at its historic distillery in Lawrenceburg, Kentucky, Four Roses Yellow Bourbon offers hints of pear and apple on the nose with a smooth palate filled with honey and spice. The new format bottle will be available in select markets. Visit www.fourroses.us 4 42 Below Passion Fruit Flavored Vodka DEBUTS ON AMERICAN MARKET Made in New Zealand, 42 Below takes its name from the country’s location of 42 degrees below the equator. To produce its unique passion fruit flavor, 42 Below takes fresh fruit and steams it, returning the “essence” into the vodka. The result is a smooth vodka with a touch of sweetness and aromas of tropical fruit, rose petals and Turkish Delight. Available in 50 ML, 750 ML ($21.99) and 1L sizes. Visit www.42below.com

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5 Heck Estates DEBUTS PININFARINA WINES Paolo Pininfarina, president and CEO of Italian design house Pininfarina Extra, and Aaron Heck, co-owner of Heck Estates, have joined forces to create Pininfarina Wine. The collection will showcase a new wine region and its signature varietal each year. For its inaugural 2005 vintage, Pininfarina Wine has chosen Napa Valley and Cabernet Sauvignon. Visit www.pininfarinawine.com 6 Woodford Reserve RELEASES 2009 KENTUCKY DERBY BOTTLE This year Woodford Reserve chose Tom Chapman, retired jockey turned artist, to capture the spirit of Kentucky Derby 135. Chapman’s signature adorns the neck band of the bottle, and an attached tag tells his story and that of Woodford Reserve Bourbon which has served as the official bourbon for the Kentucky Derby for the past 11 years. Visit www.woodfordreserve.com

Brown-Forman Presents 2009 Retailer of the Year Awards to ABL Members ThisÊ year,Ê theÒ RetailerÊ ofÊ theÊ YearÓ Ê awardsÊ wereÊ presentedÊ toÊ twenty-threeÊ retailersÊ fromÊ differentÊ statesÊ atÊ theÊ ABLÊ 2009Ê AnnualÊ Convention.Ê TheÊ RetailerÊ ofÊ theÊ YearÊ ProgramÊ hasÊ beenÊ anÊ ABLÊ traditionÊ forÊ 22Ê consecutiveÊ years. Ò Brown-FormanÊ andÊ RalphÊ AgueraÊ haveÊ beenÊ steadfastÊ supportersÊ ofÊ retailersÊ andÊ ABLÊ throughoutÊ theÊ years.Ê IÊ amÊ gratefulÊ onceÊ againÊ thisÊ yearÊ forÊ theirÊ sponsorshipÊ ofÊ theÊ 2009Ê Brown-FormanÊ RetailerÊ ofÊ theÊ YearÊ Awards.Ê TheÊ retailersÊ honoredÊ thisÊ yearÊ deserveÊ recognitionÊ forÊ theirÊ hardÊ workÊ andÊ dedication.Ó Ñ Ê HarryÊ G.Ê Wiles,Ê Ê Ê Ê Ê executiveÊ director,Ê ABLÊ Ê

Ò CongratulationsÊ toÊ theÊ 2009Ê Brown-FormanÊ RetailersÊ ofÊ theÊ Year.Ê Ê TheirÊ enthusiasmÊ andÊ commitmentÊ toÊ ourÊ greatÊ industryÊ isÊ veryÊ importantÊ andÊ weÊ areÊ proudÊ toÊ recognizeÊ themÊ onÊ aÊ nationalÊ levelÊ atÊ ourÊ ABLÕ sÊ SeventhÊ AnnualÊ Convention.Ó Ñ Ê KevinÊ OÕ Laughlin,Ê president,Ê ABL

Ò AtÊ Brown-FormanÊ BeveragesÊ Worldwide,Ê weÊ haveÊ foundÊ theÊ RetailerÊ ofÊ theÊ YearÊ programÊ toÊ beÊ aÊ greatÊ wayÊ toÊ recognizeÊ ABLÊ retailersÊ forÊ theirÊ placeÊ ofÊ distinctionÊ inÊ theÊ retailÊ businessÊ andÊ forÊ workÊ inÊ theirÊ communities as influential citizens.” Ñ Ê RalphÊ Aguera,Ê VP,Ê tradeÊ relations,Ê Brown-FormanÊ

Each year ABL receives nominees from state affiliates to be named “Retailer of the Year” from the state or region. Retailers are selected by each state affiliate based on their all-around performance andÊ forÊ involvementÊ inÊ industryÊ andÊ communityÊ activitiesÊ duringÊ theÊ precedingÊ year.Ê TheÊ winner(s)Ê ofÊ theÊ 2009Ê Brown-Forman/ABLÊ RetailerÊ ofÊ theÊ YearÊ awardsÊ are: Alaska JessÊ Hepper Ê PlatinumÊ Jaxx Anchorage,Ê AK

Georgia BruceÊ Gadlin JaxÊ FineÊ WineÊ andÊ Spirits Cumming,Ê GA

Maryland ThomasÊ Ò GooseÓ Ê KaiserÊ TheÊ BayÊ CafŽ Baltimore,Ê MD

DoranÊ PowellÊ ChilkootÊ CharlieÕ s Anchorage,Ê AK

Illinois BudÊ SchwarzbachÊ WineÊ DiscountÊ CenterÊ andÊ FamousÊ Liquors HighlandÊ Park,Ê IL

DavidÊ Marberger DunkirkÊ WineÊ &Ê SpiritsÊ Dunkirk,Ê MD

RobertÊ Klein BrownÊ Jug Anchorage,Ê AK California ScottÊ Slaga 710Ê BeachÊ Club SanÊ Diego,Ê CA Colorado DwightÊ Whitney BullfrogÊ WineÊ &Ê Spirits Ft.Ê Collins,Ê CO TomÊ Barton RearÊ InnÊ Lounge Westminister,Ê CO

JeffÊ Vogt JVÕ sÊ DowntownÊ BarÊ &Ê Grill Waterloo,Ê IL Indiana AlanÊ Hanselman SchnitzelbankÊ Restaurant Jasper,Ê IN

Mississippi DinaÊ Rosetti RosettiÕ sÊ LiquorÊ BarrelÊ BayÊ St.Ê Louis,Ê MS Montana TanyaÊ Harper PioneerÊ Bar CutÊ Bank,Ê MT

RayÊ Vandivier VandivierÊ Enterprises Indianapolis,Ê IN

New York RogerÊ Barbiero VillageÊ Liquor RockvilleÊ Centre,Ê NY

Massachusetts RyanÊ Maloney JulioÕ sÊ Liquors Westboro,Ê MA

DickÊ Kovach TheÊ LiquorÊ Loft NewÊ Hartford,Ê NY

FranÊ Walton WildernessÊ InnÊ II Wilmington,Ê NY Ohio MaxÊ Sorensen MaxÕ sÊ DriveÊ Thru Madison,Ê OH JerryÊ Gasber GasberÕ sÊ FineÊ Day St.Ê Clairsville,Ê OH Texas MikeÊ Ellington Samco SanÊ Angelo,Ê TX Wisconsin JimÊ Seliger FlambeauÊ Lanes ParkÊ Falls,Ê WI

may 2009 Hawaii Beverage guide 1

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may 2009 Hawaii Beverage guide 5

social Responsibility

Remaining Vigilant

WheRe to leaRn moRe

By Daina Paulin

F

or most everyone spring is a time of celebration, and for high-school and college students the coming months are filled with a string of special occasions including prom, spring break and graduation. In many cases these festivities are accompanied by underage drinking, often with fatal consequences.

In fact, more underage deaths occur during the months of April, May and June than in any other time of the year, according to The Century Council. During this highrisk season it is important for purveyors of beverage alcohol to be especially vigilant in their sales and service. There are several precautions you can take to protect your business and promote public awareness of underage drinking. The most obvious preventative measure is to be attentive as to who you are selling and serving your products to. This means not only closely inspecting IDs, but also paying attention to those who are with your customers or who may be waiting outside. In many cases minors receive their alcohol from the people closest to them. According to one study conducted by The Century Council, 65% of underage drinkers receive alcohol from family and friends. Although it may be difficult to know where your products will end up, you can still remind your customers that underage drinking is both dangerous and illegal through the use of POS materials and your own displays. Several sources for in-store displays include the Federal Trade Commission,

which has developed the “We Don’t Serve Teens” campaign, and The Century Council, which provides “Cops in Shops” materials for retailers. Beyond educating yourself and your customers, your staff should also be aware of the dangers of selling to minors. Providing training for your entire staff is one of the best insurance policies you can own. This may mean simply speaking with your employees about preventive measures or also providing them with training programs. One of the most popular and effective educational courses offered is TIPS (Training for Intervention ProcedureS). TIPS certification classes teach everything from spotting fake IDs and learning behavioral cues to responding to intoxicated individuals. The training also provides a thorough overview of the laws and regulations for your city and state. Certification can prove to be beneficial for both the establishment and the employee. “What participants walk away with is certification for the business showing that the owners made an effort to prevent any incidents from happening, and it also protects the individual as well,” explains Trevor Estelle, who works with Health Communications Inc., the providers of TIPS education. Estelle also points to the value of becoming involved in your community. “Becoming a vocal advocate in your area not only communicates that you are a responsible business in the community, it also reinforces the importance of responsible consumption and the dangers of underage drinking,” an important message to send any month of the year. n

the Century CounCil www.centurycouncil.org Provides information about underage drinking, current campaigns and free resource materials in English and Spanish.

We Don’t Serve teenS www.dontserveteens.gov/index.html This site offers tips on creating a responsible alcohol sales policy, training employees, becoming involved in the community and provides program materials in English and Spanish.

national highWay traffiC Safety aDminiStration www.nhtsa.dot.gov/people/injury/ alcohol/Stopimpaired Presents information, tips and promotional material to reduce drunk driving.

tiPS (training for intervention ProcedureS) www.gettips.com 1-800-get-tiPS Information on TIPS programs for licensees and students, courses offered in your area or online, and how to become a certified TIPS trainer.

ameriCan Beverage liCenSeeS www.ablusa.org/responsibility.asp Offers information about ABL’s integrated responsibility initiatives, including its community, education and legislative partnerships.

rrf (responsible retailing forum) www.rrforum.org The RRForum is an organization that assembles public and private groups to identify the best practices to prevent underage drinking and assesses their effects. Their site provides information about the Forum’s current projects, conferences and public messages. The site also presents a message board where retailers can share ideas, read announcements and establish relationships.

.“ I wanted to enjoy my favorite beverage directly from the bottle – Why bother with the whole flute thing,” said Patrick.

KARMA Fine Beverages: Launched in September 2007, KARMA Fine Beverages produces KARMA California Brut, an innovative, ready-to-drink, 187 ml single serving of sparkling wine. The glass bottle, fashioned to resemble a champagne flute, with a wide screw-off cap, allows for convenient sips and a hip new way to drink casually, like any other beer or cocktail. Described as “clean, crisp and dry” -- the grapes of KARMA KARMA CAlifoRniA BRut: • KARMA, the only single-serve sparkling wine designed to be enjoyed directly from the glass bottle – no champagne flute or straw needed. • Perfect for spring picnics (special glass keeps it cooler, longer), wedding toasts (no need to rent expensive champagne flutes), or enjoying anytime – people keep 6 packs of beer in the fridge, why not keep a 4 pack of KARMA? • Twist-off cap so you don’t have to struggle with a cork. • Mix up bellinis right in the bottle – take a sip and then pour in orange juice, peach puree, even fresh raspberries. • Founded by San Diego native, Patrick Wilson, who believes that everyday is a celebration and champagne isn’t just for special occasions. • Taste: clean, crisp and moderately dry; with subtle hints of melon and pear • Each bottle contains a glass and a half of sparkling wine with only 160 calories. • KARMA is served on all Virgin America flights – toast in the sky! • Price: $6.99 a bottle or $28 for a four-pack • Available: www.karmabeverages. com

are carefully selected from Central California vineyards and possess intense aromas with subtle hints of melon and pear. With exclusive distribution at only the trendiest nightclubs, hot spots and lounges, KARMA retails individually for $6.99 or in 4-packs, $27.96. For more information about KARMA, visit www.karmabeverages.com or call 877-KARMA-07.

foundeR & Ceo of KARMA fine BeveRAges

make KARMA the most desirable new

Patrick Wilson

alcoholic beverage on the market.“ For me,

Patrick Wilson always relished a fine wine; more particularly an outstanding champagne or sparkling wine. It wasn’t until a few years ago, however, that he decided to manufacture his own delicious libation and embark on a new and exciting career. After 12 years in the sales and distribution industry, Patrick truly needed to make a change. A Solana Beach, California native and now residing in the neighboring town of Cardiff-by-the-Sea, Patrick obtained a BA in Business from University of San Diego. Initially, Patrick’s intentions had him heading toward law school; instead he decided to take his chances at a sales position in the nutrition industry serving beverage, food and vitamin manufacturers. In 2002, as Patrick attempted to relax on another long, business flight back home to San Diego, he requested a serving of champagne. After being served a flute of champagne, Patrick was struck with the idea to create a single serving glass design that would encourage others to drink champagne and sparkling wine casually like any other beer or cocktail.“ I wanted to enjoy my favorite beverage directly from the bottle – Why bother with the whole flute thing,” said Patrick. After several years of research and development, Patrick left his sales job in 2007 and began producing KARMA – never loosing sight of his goal to

KARMA had to be stylish, sexy and have a comfortable opening to drink from,” said Patrick. Patrick always preferred a glass of champagne and wanted to show others that a glass of bubbly can be enjoyed in any situation, not only for special occasions. Throughout the design phase of KARMA, Patrick witnessed other sparkling wine and champagne producers make attempts at the same common vision. Although he applauds their innovative attempts of offering sparkling wine in a can, including a straw with their 187ml or attaching a funnel to the bottle closure, he feels they never truly fulfilled the ready-to-drink (RTD) concept. Therefore, Patrick put his all into creating KARMA. At 34, when he’s not busy pioneering the luxury wine market or directing his own real estate development company Cardiff Estate Designs, Patrick can be found playing golf, walking his dog Ruby, trying new restaurants, and spending time with his wife, Paige and their three beautiful children. may 2009 Hawaii Beverage guide 3

ABL conference coverAge

Coming Together in Challenging Times The seventh annual ABL convention reminds retailers of the importance of collaboration and communication in good times and in bad. By Daina Paulin

T

his year the American Beverage Licensees welcomed a record number of ABL members and industry professionals to its seventh annual convention in Las Vegas, Nevada. The three-day event, held in early March, was jam-packed with seminars, panel discussions and a host of social events, providing a forum for retailers to discuss common problems and collective solutions. “This year’s convention proved to be a great opportunity for retailers to exchange information and share their perspective with CEOs and high-level alcohol industry executives,” said Susan Day Duffy, ABL’s director of operations and trade relations Many of these industry executives and industry leaders led a series of presentations focusing on current challenges for retailers and the industry as a whole. Following the convention’s theme, ‘Leveraging Your Strengths in Today’s Economy,’ many speakers focused on how to move forward even during challenging times. Commenting on the current economic climate, John McDonnell, chief operating officer/executive vice president for the Patrón Spirits Company said, “Let’s face it. With the economy the way it is, there seems to be fewer opportunities these days. However, our industry is old enough to have survived many hard times before.” Also speaking on the economy, Jeff Becker, president of the Beer Institute, reinforced the necessity of a united front: “It’s particularly important in today’s environment that the industry be unified. It’s very important that we understand what is going on with each of our respective [industry] organizations.” Craig Wolf, president & CEO of Wine & Spirits Wholesalers of America, highlighted

4 Hawaii Beverage guide may 2009

2009 ABL Officers (L-R): vice president Chuck Ferrar; treasurer Jane Springer; vice president Mel Gitler; president David Jabour; vice president Warren Scheidt; and vice president Skip Boise

the importance of collaboration when responding to outside criticism. “How we present ourselves and our arguments matters,” he said. “We have to maintain credibility (L-R): Dr. Peter Cressy, president and CEO of the Distilled Spirits Council of the US; Craig Wolf, president & CEO of Wine & Spirits Wholesalers of with those who have America; John McDonnell, chief operating officer/executive vice president the power to act in for the Patrón Spirits Company ways detrimental to our interests.” with an on-premise discussion moderated by Focusing on other industry issues, Dr. former ABL president, Kevin O’Laughlin. Peter Cressy, president and CEO of the DisThe conference also took time to honor tilled Spirits Council of the United States industry veterans Ralph Aguera, this year’s (DISCUS), drew attention to the ongoing Top Shelf Award recipient, and the former threats of tax increases and the importance executive director of the Metropolitan of collaboration. “We are at a point where Package Store Association, Bill McDevitt, we need to avoid the perfect storm,” he aswho recently passed on. To honor McDeserted. “The perfect storm is municipal, vitt, his friend and fellow ABL board direcstate and federal taxes all getting piled on tor Frank Anzalotti of the Massachusetts top of one another. When we get a tax in Package Stores Association offered a brief your state, and we get together a hospitality eulogy before reading Bill’s last Final Night coalition, we can pull together to get a lot of Banquet benediction. grassroots support.” Closing out the conference, the ABL The Beverage Network showed its supannounced its incoming leadership. David port during the conference by hosting an Jabour, the CEO and co-owner of Austin, ABL board of directors & trade press breakTexas-based Twin Liquors, will lead this fast. Nearly every publisher of the thirtyyear as ABL’s 4th president. Jabour will be three member publications of Beverage Media’s Beverage Network were on hand for supported by a newly-elected slate of ABL the event. Mr. Slone, the Beverage Network officers that includes VP Chuck Ferrar, MD; chairman, remarked about the wonderful VP Melvin Gitler, NJ; VP Warren Scheidt, opportunity that the breakfast provided for IN; VP Skip Boise, NY and Bob Sprenger, the publishers and ABL members to discuss WI who will serve as at-large members to ways in which the publications could better the executive committee. n serve retailers. Slone furthered this dialogue by leading a collaborative discussion with an off-premise panel, providing retailers For more coverage of the seventh annual with specific ideas and strategies to promote ABL convention, or to learn about next their business. This discussion was coupled year’s convention, visit www.ablusa.org.

nabca conference

Bridging the Gap By Daina Paulin

B

efore the NABCA’s 72nd annual conference, Doug Fox reflects back on what he has learned from his past year as chairman, what challenges remain and what he hopes members will take away from this year’s event. With his opening speech at last year’s NABCA conference, incoming chairman Doug Fox set the tone for a new spirit of collaboration for members of the Association. He chose ‘Building Bridges’ to be the theme for the year and called for members to reach out to the entire alcohol beverage community by forming new relationships. “When I first came up with ‘Building Bridges,’ my concept was that we would attempt to improve communication with all the players involved with the spirits industry, including members of government and public health- those are our partners. I wanted to visit headquarters and speak with industry members to build stronger relationships and to understand their needs,” Fox explains. These efforts have been well met. By the end of his year as chairman, Fox and other NABCA chair members will have visited 14 corporate headquarters. For Fox, visiting a company’s center of operations is both educational and symbolic. “Since we ask members of the beverage alcohol industry to come to our meetings, I think it’s appropriate that NABCA go to their homes to get a better understanding of their issues and concerns.”

Added Value Of course these educational visits have not been limited to board members. Fox prides himself on making sure that a wide range of members have the opportunity to learn more about the products they sell. Recently a group of control state administrators, warehouse managers and buyers traveled to 6 Hawaii Beverage guide may 2009

Kentucky to visit the Sazerac and Maker’s Mark distilleries. Not only were the visitors able to see how bourbon is produced, but also how it is bottled and marketed. Fox explains that these visits are priceless when increasing members’ knowledge of the products on their shelves.

Gaining Perspective Beyond building new relationships within the beverage alcohol industry, the NABCA has placed an emphasis on strengthening its ties with public health groups, continuing its efforts to promote social responsibility. One successful example is the ongoing work of the health advisory committee, a panel comprised of individuals and organizations who study issues related to alcohol abuse. These discussions have drawn attention to controversial policies and products in the industry and have fostered dialogue about current alcohol legislation. Reinforcing these discussions are several ongoing projects such as the Association’s annotated bibliography of research and its series of legislative updates. The bibliography, created under past chairman Ed Schmidt, is a collection of issues and subjects related to alcohol. The legislative updates, which are revised periodically, track each state’s current alcohol legislation, allowing members to follow political developments in their state and across the country. Information on the annotated bibliography and the legislative updates can be found on the association’s website, www.nabca.org.

NABCA’s Doug Fox

The 27th Annual Conference This year’s annual conference, being held in Phoenix on May 13th-17th, will also follow the theme of ‘Building Bridges,’ welcoming guest speakers from in and outside of the industry while also promoting dialogue between members. “The idea is to provide a venue where control state figures can interact with their business partners with the expectation that we can all learn from each other and bring something positive back for our prospective jurisdictions,” Fox explains. In addition to offering seminars focusing on legislation, education and social responsibility, this year’s conference will also welcome a group of keynote speakers from outside the industry. Specialists from a wide range of fields will include Washington Post columnist George Will, who will speak about today’s political environment; personal finance guru Jane Bryant Quinn, who will lead a discussion on managing finances in today’s economy; and baseball stars Johnny Bench and Joe Morgan, who are leading a project to bring baseball back into inner cities, “building bridges of their own,” adds Fox. Of course the NABCA conference also represents a changing of the guard. This year the torch will be passed to Shauna Helfert from Montana. What advice does Fox have for his successor? “Look to your predecessors. I have learned a great deal from the chairmen that came before me. I know Shauna will be successful and I hope she is able to build on the Association’s past achievements.” n

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Phone: (954) 782-7491 ★ ( 800) 782-4508 ★ Fax: (954) 786-9253 e-mail: [email protected]

www.francoscocktailmixes.com

may 2009 Hawaii Beverage guide 7

at the bar

by robert Plotkin

Drams of Eire —

The IrIsh Boom ConTInues

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hile bourbon and Scotch get more press, Irish whiskeys have quietly become the fastest growing, barrelaged spirit in America. According to Adams Liquor Handbook, sales of the classy import continued their climb up the charts growing at a blistering 18.4% in 2008, this compared to ostensibly flat growth for Scotch (1.6%) and Canadian (0.3%) experienced last year. So what’s the attraction? It may be no more complicated than Irish whiskeys are exceptionally easy to drink. They’re accessible, highly aromatic and loaded with palate pleasing flavors. Equally tempting, years of steadily increasing popularity hasn’t significantly driven up their price making them relative bargains. For a category long existing with nary a pulse, these are heady days. There was a time when Irish whiskey ruled supreme. By the end of the nineteenth century, there were over 160 active distilleries in the country producing 400 brands of Irish whiskey. It was exported to every port of call in Europe, the British Empire and America, exceeding the worldwide sales of all other types of whiskey combined. It had become the world’s spirit of choice. Two historical events brought the Irish whiskey industry to its knees. The first was the 1916 Irish War of Independence against Great Britain. In retaliation, England level a trade embargo with Ireland, which denied distillers access to markets throughout the British Empire. Then in 1919 came the American Prohibition and overnight Irish whiskey’s largest consumer base effectively vanished. The cumulative effect on the Irish economy was devastating. During the same time, Scotch whisky distillers were thriving. Unaffected by the British embargo, exports of Scotch skyrocketed and truckloads of whisky found their way across the Canadian border and into American speakeasies. Scotch soon became this country’s whisky of choice, a distinction that it hasn’t yet relinquished. There are several telling differences between Irish and Scotch whiskies. Unlike Scotch, Irish whiskey is distilled from both malted and unmalted barley. The malt used in the distillation is dried in closed kilns, rather than over peat fires as is the traditional practice in Scotland. As a result most Irish whiskeys lack the peaty smokiness of Scotch. Irish producers also triple-distill their whiskey and prefer to develop its character in the vat, rather than post-distillation blending. Ireland’s standards of quality are such that there is no such thing as a mediocre Irish 8 Hawaii Beverage guide may 2009

whiskey. In a marketplace where demand for super-premium spirits is soaring, Irish whiskeys are hot commodities. The strategy is clear, give the people what they want and order more bar stools. Here’s a brief look at the category’s franchise players. • Black Bush — Created in 1934 by the master distiller at the Bushmills Distillery, the inimitable whiskey is a blend comprised principally of malted barley whiskeys tripledistilled in copper pot stills. Most are aged up to nine years largely in Oloroso sherry oak casks. Black Bush is a full-bodied beauty with a sherry influenced nose and a rich, malty palate. Its silky body makes Black Bush a highly accessible whiskey, an ideal entrée to the category. • Bushmills 16-Year Old Single Malt — This highly revered single malt is a blend of whiskies matured a minimum of 16 years in three different types of wood—exbourbon barrels, Port pipes and Oloroso sherry casks. Each wood contributes a distinctive character to the glorious finished product. It has a voluminous bouquet and a tantalizing, somewhat fruity palate. The finish is long and flavorful with delicate Port notes. • Connemara Single Malt — Produced at the renowned Cooley Distillery in Dundalk, this award-winning single malt is distilled in a traditional pot still using malted barley dried over a peat fire. The peat imbues Connemara with an intriguing smoky edge and flavor. It’s a glorious malt reminiscent of the whiskies of Islay. • Jameson 12-Year — John Jameson has been distilling whiskey since 1780 and their accumulated expertise is immediately evident in this 12-year old gem. It’s a blend of malted and unmalted barley whiskeys aged in exbourbon barrels and Oloroso sherry casks. The sherry-finished whiskeys in the blend give it a slightly sweet, fruity and nutty palate. • Jameson 18-Year — A stunning accomplishment that pays homage to the Jameson Distillery’s centuries old preference for aging whiskeys in Oloroso sherry casks. After maturing a minimum of 18-years in the sherry wood, the whiskey is finished for six-months in American oak. It has a wafting, sherryinfluenced bouquet and a broad palate with nutty, spicy notes. An exquisite whiskey of great substance and style. • Knappogue Castle 1995 Single Malt — The current vintage of this celebrated single malt is the most robust and flavorful to date. The 12-year old, pot-distilled whiskey is generously aromatic and loaded with citrusy,

malty and honeyed notes. The finish is lingering and eminently satisfying. Knappogue Castle is an exceptional buy at twice the price. • Michael Collins Single Malt — Produced at the Cooley Distillery, this marvelous malt is distilled in small batches from 100% peated barley malt and matured in ex-bourbon barrels between 8 to 12 years. It has a brilliant bouquet and a dry, appetizing palate with succulent fruit notes. The malt finishes long and silky smooth. • Midleton Very Rare — The highly esteemed Midleton Very Rare is a vintagedated blend comprised of pot-distilled whiskies made from both malted and unmalted barley and matured up to 25 years in American oak barrels. Only a scant 50 casks are bottled each year. Midleton VR has a luxurious pot-still character with a silky texture and mesmerizing array of flavors. • Power — In a country known for their abiding appreciation of whiskey, Power’s remains the best-selling brand in Ireland. It’s an elegant blend comprised of approximately 70% pot still whiskies and no malt used in the blend. Founded in 1791, Power’s was the first to market their whiskey in bottles. • Redbreast Pure Pot Still — This prestigious whiskey is crafted in heavy copper pot stills from malted barley and spring water and then barrel aged for a minimum of 12-years. The whiskey is complex, delightfully assertive and smooth as satin. It has a bouquet laced with malt and fruit aromas and a palate brimming with the flavors of honey, spice and sherry. • Tullamore Dew — Created in 1829, Tullamore Dew is triple-distilled in pot stills at the Midleton Distillery in Cork and aged for a minimum of three years in American oak barrels and ex-Sherry casks. It has a semi-sweet, fruity bouquet, a light body with a dry, woody palate with a caramel finish. Tullamore Dew is a premium dram at a value price. • Tyrconnell Single Malt — The brand dates back to 1762 and is now distilled at the Cooley Distillery, Tyrconnell is a flawless whiskey with a full body, malty bouquet and a slightly sweet flavor. It has a long, marvelously dry finish. Tyrconnell Single Malt compares quite favorably with the single malts of the Speyside. Robert Plotkin is a judge at the san francisco World spirits Competition and has recently authored his 16th book, secrets Revealed of America’s greatest Cocktails. He can be reached at www.BarMedia.com or by e-mail at [email protected]. Copyright 2008 BarMedia

SiDE Bar 1: Mastering the irish Coffee

Lot No. 40 — Pot-distilled from small grains and malted rye, and aged in re-charred American oak barrels, Lot No. 40 is a big, powerful whisky with an assertiveness that heretofore has been unseen from Canadian whiskies. • Forty Creek Three Grain — A captivating blend of malted rye, malted barley and corn whiskies, each pot-distilled and aged 8-years in bourbon barrels and sherry casks. The varietal grains contribute individually to the whisky’s distinctive, complex character.

One of the best reasons to open a bottle of whiskey is the Irish Coffee. As the story goes on a particularly cold evening in 1952, the chef at the Shannon airport restaurant laced his coffee with a healthy dram of whiskey, a spot of sugar and a layer of whipped cream. The combination was pronounced utterly delicious. The drink soon became a specialty of the airport’s bar and took on a life of its own after that. The same year, a columnist and travel SiDE Bar 3: writer for the San Francisco Chronicle passed through Shannon on his way home. He sampled new Age Scotches several of the coffees and was immediately Scotch enthusiasts are different than your smitten. Word of the Shannon airport’s coffee average spirits drinker. made its way to the Driven by the sense Buena Vista Café on of discovery they Fisherman’s Wharf. thrive on sampling The drink became an new expressions immediate hit and has “So what’s the attraction? and unconventional been ever since. bottlings. Scotch Despite its distillers appreciate It may be no more simplicity the appeal the compelling of the Irish Coffee is desire because it’s complicated than Irish nearly universal. It’s the same force prepared by lacing driving them. Those freshly brewed coffee whiskeys are exceptionally in the business know with a splash of simple that when it comes syrup, a measure of to marketing Scotch easy to drink. Irish whiskey and a intrigue sells.—RP layer of frothed milk • The Macallan or whipped cream. They’re accessible, highly Fine Oak — For sport try the Irish An innovative Coffee Royale. It departure from The features an additional aromatic and loaded with Macallan house shot of Kahlúa. style, the whiskies in Another version palate pleasing flavors. .” the series all contain includes Bailey’s Irish a percentage of malts Cream and a touch RobeRt Plotkin aged in ex-bourbon of Irish Mist or Celtic barrels and bottled Crossing.—RP at 12-years, 15-years and 21-years in age. SiDE Bar 2: • Auchentoshan Canadian Whiskies Diversify Three Wood — This sublime, distinctively Few whiskies are as smooth, mellow and flavorful Lowland malt is finished in three eminently drinkable as those distilled in different types of oak—American bourbon Canada. Until recently, all Canadian whiskies barrels, Oloroso sherry butts and Pedro were made from blends of cereal grains— Ximenez sherry casks. corn, barley, wheat, and rye—and aged for a • Glenfiddich Solera Reserve — A minimum of three years. The exciting news brilliantly flavorful malt aged 15-years by is that this once staid and ultra-conservative a system modeled after Spanish Soleras. category is undergoing a blast of new brand Three different types of wood are used in development. These new breed Canadians are production—used bourbon barrels, sherry definitely worth sampling. —RP butts and new oak casks. • Crown Royal Special Reserve — • The Glenlivet French Oak Reserve — Produced in limited quantity, this impeccable The single malt is aged 15-years in ex-bourbon whisky is a blend of rare, well-aged malt and barrels and then a portion is finished in new, grain whiskies. The Special Reserve has a rich, Limousin oak barrels. While still representative spicy flavor and an expansive, long-lasting of the Glenlivet style, the French oak finishing finish. adds some welcome spice. • Pike Creek — A small batch whisky • Isle of Jura Superstition — From the made from a blend of grain whiskies, Pike island’s lone distillery comes its most daring Creek is finished in Cockburn Port pipes. expression yet, Superstition, a blend of robust, The wine lends the whisky a sweet, fruity peaty whiskies and traditionally finished dimension that is most unexpected. malts.

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(808) 591-0049 may 2009 Hawaii Beverage guide 9

SPIrItSCOPe

by Duncan h. Cameron©

Store Wars... When NY Governor Paterson unleashed a proposal to radically change the beverage alcohol retail landscape by allowing wine to be sold in grocery stores, he lit a fuse which will keep burning even now that his plan has been shelved. Liquor stores in New York have always been very tightly restricted in what they can sell. There is almost nothing there a person under 21 can buy. That makes enforcing and obeying the minimum age law a lot easier. Kids generally have no business being in a New York liquor store. Wine and spirits have been the exclusive domain of the liquor stores in New York. For some reason, grocery stores could sell beer, but nothing stronger. Governor Paterson realized that the “simple” step of allowing grocery stores to sell wine would hugely expand the number of wine outlets and almost certainly give a nice boost to state revenues. But he did not have even a bone in his plan to toss to all the family owned liquor stores who would have one of the two legs they stood on kicked out from under them. Battles lines were quickly drawn. This was a nice opportunity for grocery stores – but life and death for the liquor stores. As a general rule, this column favors liberal and equal retail opportunities for all forms of beverage alcohol. However, changing the rules overnight in a way that seriously hurts people who have done nothing wrong is not the way to grow this industry. NY liquor stores fought hard and appear to have won this round. The wine in grocery stores plan is out of the Governor’s budget. The battle created some bad feelings between industry members which may last for some time to come. The outcome proves the value of strong associations who represent industry members at all levels and coordinate response to serious threats. You can’t build an army overnight. Wherever you are, learn from the New York example. Join and support your local and national trade association! Of course, reality always plays a role. While the wine in grocery stores plan was blocked, NY is planning on big increases in the excise tax on beer (27%) and wine (58%). Going Soft... Are soft drink sales an early indicator of our economic future? You may be surprised to learn that the volume of soft drinks sold in the U.S. began dropping way back in 2005! According to Beverage Digest, sales dropped slightly in 2005 and 2006, and then accelerated the trend by dropping 2.1 percent in 2007 and 3 percent in 2008. Price increases and the strength of higher cost energy drinks helped keep the industry green in terms of sales dollars during the period. 10 Hawaii Beverage guide may 2009

Shot & a trim … Guess I use the wrong barber. It ID Faker… State officials have charged a University seems that in Louisiana (and elsewhere?) barbers and hair salons sometimes like to offer some strong liquid refreshment to clients. Apparently, authorities in Louisiana have been cracking down on the practice of dispensing alcohol without a license in establishments where minors are frequently present. To the rescue comes Rep. Jerry Gisclair, who has introduced legislation to allow properly licensed cosmetologists to give one beer, one generous shot of liquor (2 ounces) or two 5 ounce glasses of wine to customers who are of legal age. We love amenities everywhere we go – but I suspect that more places dispensing free drinks is not on many lists of needed reforms in our society. Let’s tackle the important stuff first. axe the tax… English pubs are on the endangered species list since double digit tax increases on beer, wine and spirits last year. About 2,000 pubs have gone out of business since then and those remaining are fighting back. They’ve managed to get about 1/3 of the Members of Parliament to sign a Parliamentary Motion to ‘Save the Great British Pub’ by making sure there are no new taxes this year and maybe even rolling back last year’s increase. Cheer from beer… Jeff Becker, president of the Beer Institute (BI), recently announced new beer industry economic impact data at a joint Legislative Conference in Washington, DC held with the National Beer Wholesalers Association (NBWA). According to Becker, America’s beer industry generates $198 billion for the U.S. economy and employs nearly 1.9 million people directly and indirectly. The industry pays $62 billion in wages and benefits to its employees. It would be great if someone could develop similar numbers for the wine and spirits segments of the industry so that a true overall picture could be developed. I’ll bet somebody already has those numbers. Who will pull them together for the common good? I’ve always believed that the public deserves a clear understanding of the benefits of our system of alcohol beverage regulation and taxation. If Prohibition or anything like it ever returns, there will be no survivors. The entire beverage alcohol industry needs to pool at least some of their efforts towards building understanding and support for what has been achieved since Prohibition was repealed. Sure, the brands and the categories will always be fighting it out for their share of the consumer dollar. But we need wise leaders who can rise above the daily competition and make sure the public confidence on which all we do depends, remains strong.

of New Hampshire graduate student with operating a sophisticated false identification operation out of his off-campus residence, the Portsmouth Herald reported recently. Matthew Kramer, 22, of Durham, was arrested on a warrant for a class B felony charge of manufacturing/sale/possession of false identification, according to the state Liquor Enforcement office. The charge is punishable by prison time, said Major Todd Feyrer. Feyrer said Kramer’s arrest followed a month-long investigation by the State Liquor Commission’s Bureau of Enforcement, “after a recent spike in the number of false IDs confiscated in the Durham area.” Police agencies searched Kramer’s residence on March 20 and seized eleven false N.H. driver’s licenses, a desktop computer, a flash drive, a scanner/printer, laminating machine, bar code encoders and scanners, ID card stock, lamination stock and other items related to manufacturing the false IDs. Kramer’s identification operation was “absolutely” sophisticated, said Feyrer. Is this Kosher?… A new kosher tequila is being launched in time for Cinco de Mayo. Martin Silver, president of New York-based Star Industries, says Agave 99 will be on the market in time for the holiday that celebrates Mexico’s defeat of French forces on May 5, 1862. Silver says he wants to satisfy the craze for high-end tequila with one that observant Jews can drink. Silver says a half million cases of the 99-proof kosher tequila are being produced at a Mexican plant using methods certified by a rabbi. It will retail for $41.95 a bottle. The product launch - with Mexican songs sung in both Yiddish and Spanish - is set for May 5. red Is Sexy?… Red wine increases the female libido, according to a study carried out by the Santa Maria Nuova Hospital in Florence, Italy. The study investigated 789 Italian women aged between 18 and 50. Drinking red wine apparently not only helps to release inhibitions, but also has a direct effect on sexual activity. Women who drink one to two glasses of wine a day were found to be more sexually active than those who abstain. Dark chocolate, which is rich in antioxidants, has a similarly positive effect on the female libido. Just thought you’d like to know. ■ Duncan H. Cameron has been writing for and about the spirits industry since 1971. Send questions or comments to P.O. Box 8420, Fredericksburg, VA 22404.

SUNDAY

MONDAY

TUESDAY WEDNESDAY THURSDAY

FRIDAY

SATURDAY

DATEBOOK! - May 2009 A Calendar of Promotable Events for Your On- or Off-Premise Business. CELEBRATE MAY! May has been recognized as NATIONAL TAVERN MONTH for nearly 60 years. It is a good time to remind everyone that taverns have been a staple of business, socializing and leisure since the earliest years of the United States. Taverns today share many of the same features that their colonial counterparts pioneered. They remain favorite places to stop in for a meal and a drink, enjoy performing artists, catch up on local news with friends and acquaintances, and perhaps even watch a ballgame. All bev/al retailers can join in celebrating a host of well and not-so-well known birthdays & occasions in May including: Bike Month, Mental Health Month, National Barbecue Month, Hamburger Month, National Egg Month, Older Americans Month, Better Sleep Month (check your mattress), Correct Posture Month, and:

1 May Day, Lei Day (in Hawaii), Law Day, Loyalty Day, 1967-Elvis marries Priscilla, *1939-Judy Collins, *1967-Tim McGraw.

2 KY Derby, 1611-King James Bible published, *1904Bing Crosby, *1949Larry Gatlin, *1975David Beckham.

3 *1919-Pete Seeger, *1920Sugar Ray Robinson, *1936Englebert Humperdinck, *1933James Brown, *1937-Frankie Valli.

4 1494Columbus discovers Jamaica, *1929-Audrey Hepburn, *1942Tammy Wynette, *1959-Randy Travis.

Cinco de Mayo, 5 National Teacher’s Day, Children’s Day (Japan & Korea), 1904- Cy Young pitches 1st “perfect” game, *1914-Tyrone Power.

6 Nurses’ Day, *1931-Willie Mays, *1895-Rudolph Valentino, *1945-Bob Seger, *1947-George Clooney, *1953-Tony Blair.

7 National Day of Prayer, 1945German surrender, *1840-Peter I. Tchaikovsky, *1901Gary Cooper, *1932Sen. Pete Domenici (R-NM), *1933Johnny Unitas.

8 World Red Cross Day, *1884Harry S. Truman (32nd Pres.), *1940Rick Nelson, *1926Don Rickles, *1975Enrique Iglesias.

9 Full Moon, *1949-Billy Joel, *1946-Candice Bergen, *1918-Mike Wallace.

Mother’s Day, 10 Police Week starts,1869-Golden Spike gives USA east-west rail link, *1899-Fred Astaire, *1960-Bono (U2), *1936-Gary Owens (announcer).

11 1858Minnesota is the 32nd state, *1888Irving Berlin,*1904Salvador Dali, *1894-Martha Graham (choreographer).

12 *1820Florence Nightingale, *1907Katherine Hepburn, *1925-Yogi Berra, *1929-Burt Bacharach, *1937George Carlin.

Receptionists 13 Day, *1914-Joe Louis, *1943Mary Wells, *1950Peter Gabriel, *1951Stevie Wonder, *1964-Darius Rucker.

14 *1936Bobby Darin, *1686-Gabriel Daniel Farenheit (thermometer man), *1944-George Lucas, *1969-Cate Blanchett.

Peace Officers 15 Memorial Day, 1940-1st nylons sold in America, *1937Trini Lopez, *1953George Brett.

16 Safe Boating Week starts, 1929-1st Oscars ceremony, *1905Henry Fonda, *1919Liberace, *1952Pierce Brosnan, *1966-Janet Jackson.

Armed Forces 17 Day, 1792NY Stock Exchange formed, 1875-1st KY Derby, *1956-Sugar Ray Leonard, *1955Debra Winger, *1972-Mia Hamm (soccer).

18 1980-Mount St. Helens blew its top, *1897-Frank Capra, *1920-Pope John Paul II, *1937Brooks Robinson, *1946-Reggie Jackson.

19 Victoria Day (Canada), 1906Boy’s Club founded, *1952-Grace Jones, *1925-Malcolm X, *1935-David Hartman.

20 1927Lindbergh starts Atlantic solo, *1946Cher, *1908-Jimmy Stewart, *1959Bronson Pinchot.

21 National Waitstaff Day, 1945-Bogart marries Bacall, *1917-Raymond Burr, *1949 (Senator?) Al Franken, *1952-Mr. T.

22 1992-Johnny Carson hosts his last “Tonight” show, 1891-Thomas Edison shows 1st movie, *1970-Naomi Campbell.

23 *1933-Joan Collins, *1883Douglas Fairbanks, *1954-Marvin Hagler, *1961-Drew Carey, *1974-Jewel.

24 Indy 500, 1935-1st night pro baseball game, 1883-Brooklyn Bridge opens, *1938Tommy Chong, *1941-Bob Dylan, *1946-Priscilla Presley.

25 Memorial Day, Missing Children Day, 1935Babe Ruth’s last home run (#714), *1975-Lauryn Hill, *1878-Bill “Bojangles” Robinson, *1963Mike Myers.

26 *1886-Al Jolson, *1907John Wayne, *1948Stevie Nicks, *1949Hank Williams, Jr., *1951-Sally Ride (astronaut), *1964Lenny Kravitz.

*1837-James 27 Butler “Wild Bill” Hickok, *1923-Henry Kissinger, *1936Louis Gossett, Jr., *1944-Sen. Chris Dodd (D-CT)

28 *1947Sondra Locke, *1944-Gladys Knight & Rudolph Giuliani, *1908-Ian Fleming.

29 1848Wisconsin joins Union, *1903- Bob Hope, *1736-Patrick Henry, *1917-John F. Kennedy (35th Pres.), *1958Annette Bening.

30 *1909-Benny Goodman, *1940-Gale Sayers, *1964-Wynonna Judd.

FRIDAY

SATURDAY

31 1678-Lady Godiva’s ride, *1819-Walt Whitman, *1943-Joe Namath, *1930-Clint Eastwood, *1965Brooke Shields. SUNDAY

MONDAY

TUESDAY WEDNESDAY THURSDAY

may 2009 Hawaii Beverage guide 11

Brand Profile

Three Cheers

for the Reds, Whites and Green Ferrari-Carano stays successful beyond its great American wines, putting more emphasis on environmentally sound practices and providing superb value for trade and consumers. By Elyse Glickman

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have included, ‘A Tradition of Excellence promotions and campaigns reflect people’s hile Ferrari-Carano has been Time and Time Again,’ ‘Fall In Love Again desire to stay closer and entertain more at a market leader for more than and Again’ and a ‘Tried & True Friend’ phihome,” Rhonda Carano points out. “We are twenty years, and is always delosophy in our marketing efforts.” focusing on Ferrari-Carano’s longevity in the veloping exciting new wines to maintain “Ferrari-Carano is a consistent, familmarket, emphasizing quality and value comtheir niche in California wine production, iar face that has always provided quality bined. Recent Ferrari-Carano ad headlines one thing that is not new to founders Don and value in every bottle of wine, at every and Rhonda Carano is their green approach price point,” concurs Don Carano. “With to winemaking, from the fields to the table. a diverse portfolio of wines to choose from, Though winemaking has generally been a we are proud to be able to offer high-quality “green” production process in many respects, wines for every budget and every palate, the Caranos and their team have always while being respectful of the land for future made it a point to take care of the earth. generations.” “Long before the public became tuned Among this year’s new releases, the 2007 in with such issues as global warming, Ferrari-Carano Tre Terre Chardonnay from Ferrari-Carano has practiced sustainRussian River Valley is full-bodied and rich able farming techniques, from vineyard to with a delicious fruit component. The 2006 bottle,” says Rhonda Carano. “We believe Cabernet Sauvignon’s depth and showy tanworking hand-in-hand with nature enhancnins make it perfect for pairing with red es the quality of the fruit. For this reason the meats and strong-flavored cheeses.Those winery gives back to the land in many ways, who prefer powerful, robust Cabernets will such as ensuring natural crop nutrition by also enjoy PreVail West Face and PreVail recycling organic matter for use as mulch in Back Forty, two Cabernets from Ferrarithe vineyards, planting cover crops and inDon and Rhonda Carano Carano’s mountain ranches in Alexander tergrating desirable plants and animals.” Valley. They are also particularly Though the balance between proud of their 2008 Fumé Blanc, on- and off-premise sales is shiftas it is such a versatile wine. ing, the Caranos point out there “We have an opportunity to are ways to create excitement for tell our story, get personal with their new releases, as well as ways our customers via our wines,” conon-and off-premise accounts may cludes Rhonda Carano. “While help their customers find joy in rewine lovers are cutting back and discovering classic reds and whites searching for value-oriented, with fresh new twists. The new quality wines, they want to idenpromotions and forthcoming retify with the personalities behind leases reflect their preparedness for Ferrari-Carano. It’s not just a botthose shifts. Ferrari-Carano’s Baby Doll sheep munch on the green grass and weeds tle of wine, it’s a lifestyle.” n “Some of our more recent below the grapevines, turning them into natural fertilizer.

12 Hawaii Beverage guide may 2009

Hawaii Beverage guide - Brand index KeY AL Allied Importers & Wholesaler CH The Cherry Co. 2298 Alahao Pl. Unit Q - Honolulu, HI 96819

4461 Malaai St . - Honolulu, HI 96818

Ph: (808) 842-0562

Ph: (808) 422-65655

AB Anheuser-Busch Sales of HI 99-877 Iwaena st. - Honolulu, HI 96701

Ph: (808) 487-0055 Order Desk: (808) 487-2400

BB Better Brands/Grand Crew 94-501 Kau St. - Waipahu, HI 96797

GC

Ph: (808) 676-6111 Order Desk: (800) 728-2570

C&C Chambers & Chambers

501 Kokea St. #A-1 - Honolulu, HI 96817

Order Desk: (800) 573-1755

JMD JMD Beverages

99-1269 Iwaena St. - /Aiea, HI 96701

JB Johnson Bros. of Hawaii 1011 Munu St. - Kapolei, HI 96707

AALBORG – Aquavit .............................. SWS ABERLOUR – SM Scotch ...................... SWS ALBERFELDY – SM Scotch ...................... BB ABSOLUT – Vodka................................. SWS ABSENTE – Liqueur ............................... SWS ADBERG – SM Scotch ..................CWS-SWS ADM. NELSON – Coconut Rum ................PB AGVERO – Liqueur ................................ SWS AGUA LUCA – Rum .................................. BB ALCHEMIA – Vodka .................................. BB ALEX MUIR – B-Scotch .............................PB ALEXANDER – Grappa.......................... SWS ALIZE – Cognac/Liqueur........................... BB ANGUS DUNDEE – Scotch .................... SIC ANEJO LOS REYES – Brandy............... SWS APPLETON – Rum .................................... BB ARDBEG – SM Scotch .............................. BB ANGOSTURA – Rum ............................. SWS ARARAT – Brandy.................................. SWS ARRAN – SM Scotch ............................... BB ARROW Brands .........................................PB ASBACH-URAULT – Brandy ......................AL AUCHENTOSHAN – SM Scotch ............ SWS AZUL – Tequila .......................................... BB AZTECA de ORO – Brandy ................... SWS B

BACARDI – Rums ..................................... BB BAFFERTS – Gin....................................... BB

NT

BAILEY'S – Irish Cream ...............CWS -SWS BAKER'S – Whiskey............................... SWS BALLANTINE – B-Scotch....................... SWS BALVENIE – SM Scotch ............................ BB BANFI – Grappa ..................................... SWS BARENJAGER – Liqueur ....................... SWS BATSOL PISCO – Brandy ...................... SWS BARTON Brands ........................................PB BASIL HAYDENS – Whiskey................. SWS BEACHCOMBER – Rum ...........................PB BEAM BLACK – Whiskey ....................... SWS BEEFEATER – Gin ................................ SWS BELLE de BRILLET – Liqueur....................AL BELVEDERE – Vodka ...................CWS-SWS BENEDICTINE – Liqueur........................... BB BENEDICTINE & BRANDY – Liqueur ....... BB BENNETT – Vodka.................................... BB BERENTZEN – Apple Schnapps .............. BB BERTA – Grappa ........................................AL BISQUIT – Cognac................................. SWS BIZ CH DU BREUIL – Calvados ........... SWS BLACK BUSH – Irish Whisky .................CWS BLACK HAUS – Schnapps............CWS-SWS BLACK VELVET – Can. Whisky .................PB BLACKBURN'S – Scotch ......................... SIC BLACK STALLION – Tequila ......................AL BLANTON'S – Bourbon..............................PB BLOSSA.................................................. SWS BLUE RASPBERRY – Vodka .....................PB BLUE WAVE – Vodka .................................PB BOLS – Cordials........................................ BB BOMBAY – Gin ......................................... BB

Sandwich Isles Cellars, Ltd. 400 Hookahi St. # 102 - Wailuku, HI 96793

Ph: (808) 249-0095

Maui Brewing Co. 4405 Honoapilani Hwy. - Lahaina, HI 96761

Nishimoto Trading Co., Ltd.

SWS Southern Wine & Spirits

PB

AWS American Wine & Spirits

331 Libby St. - Honolulu, HI 96817

CWS Coastal Wine & Spirits

Ph: (808) 832-1555

318 Kamani St. - Honolulu, HI 96813

Paradise Beverages 94-1450 Moaniani st. - Waipahu, HI 96797

Ph: (808) 591-8825 Order Desk: 1 - (888) 866-9463

Ph: (808) 678-4000 Order Desk: (808) 678-4100

Ph: (808) 537-9528

KB Kona Brewing Co.

SIC

1812 Kalani St. - Honolulu, HI 96819

Ph: (808 ) 877-4273

887 N. Nimitz Hwy. - Honolulu, HI 96817

Ph: (808) 334-1133

A

MB

Ph: (808) 487-5355 Order Desk: (808) 487-0008

JF Japan Food (Hawaii) Inc.

Kotake Shokai, Ltd. Ph: (808) 847-3926

Ph: (808) 467-9985 Order Desk: (888) GET-WINE

175-5629 Kuakini Hwy., Kailua-Kona 96740

SpiritS

KS

TA

Tanikai, Inc. 787 Alua St. - Wailuku, HI 96793

Ph: (808) 242-6831

BOMERANG – Vodka ............................ SWS BOODLES – Gin .................................... SWS BOOKE NOE'S – Whiskey ..................... SWS BOOMSMA – Gin ......................................AL BORSCI Sambuca.................................. C&C BOURBON AGE .........................................AL BOURBON CLUB .......................................AL BOUTARI OUZO – Liqueur .................... SWS BOWEN – Cognac......................................AL BOWMORE – SM Scotch ...................... SWS BRENNAN'S – Irish Whisky ................... SWS BRILLAT-SAVARIN – Armagnac ................AL BROKER'S – Gin .......................................PB BRUCHADDICH – Scotch ...................... C&C BRUGAL – Rum ..................................... SWS BUCHANAN – B-Scotch................CWS-SWS BUEN AMIGO – Tequila ............................ BB BULLEIT – Whiskey................................ SWS BURNETT Gin/Vodka ............................... BB BUSHMILL – Irish Whiskey ...........CWS-SWS BUSHMILL CREAM – Liqueur ..............CWS C

CABANA – Rum ..................................... SWS CABO UNO – Tequila............................. SWS CACHACAS – Rum ................................ SWS CACIQUE – Rum .................................... SWS CABO WABO – Tequila .......................... SWS CACHACU PITU – Rum ......................... C&C CADE Napa............................................JMD CADENHEAD S – Rum .......................... SWS CAFÉ BOHEME – Liqueur ........................ BB

CALVADOS BREIUL .............................CWS CALENDE – Tequila ......................................JB CAMPARI – Aperirfs ....................................SWS CANADIAN CLUB – Whisky.................. SWS CANADIAN MIST – Whiskey ..................... BB CAOL ILA – SM Scotch......................... CWS CAPRI NATURA – Lemoncello .............. C&C CAPTAIN MORGAN – Rum ..........CWS-SWS CARDENAL MENOZA – Brandy ............ SWS CAROLAN'S – Irish Cream .................... SWS CASA NOBLE – Tequila ............................ BB CASTELLO – Rum.................................... BB CAZADORES – Reposada ...................... BB CHAMBORD – Liqueur ............................. BB CHARBAY – Rum/Vodka ....................... SWS CHARTREUSE – Liqueur ....................... SWS CHATEAU MONET – Liqueur ................ SWS CHAYA – Tequila ....................................... BB CHERRY WAVE – Vodka ...........................PB CHI CHI Cocktail ........................................PB CHIVAS REGAL – B-Scotch .................. SWS CHOPIN – Vodka...........................CWS-SWS CHRISTIAN BROS. – Brandy ................... BB CINZANO – Vermouth ........................... SWS CIROC – Vodka .............................CWS-SWS CITADELLE – Gin ................................... SWS CLAN CAMPBELL – B-Scotch .............. SWS CLAN MACGREGOR – B-Scotch ............. BB CLEAR CREEK Eau De Vie/Brandy.......... SWS CLEAR SPINGS – Grain Alcohol ........... SWS CLUNY – B-Scotch.................................... BB CLYNELISH – B-Scotch .........................CWS

MAY 2009 Hawaii Beverage guide 77

Hawaii Beverage guide - Brand index COCKTAIL by JENN ...................................PB COEUR de LION – Calvados.................. SWS CONCH REPULIC – Rum ....................... SWS COINTREAU – Liqueur .............................. BB COPA de ORO – Liqueur........................... BB COQUEREL – Calvados .............................AL CORAL CACHACA......................................AL CORRALEJO – Tequila ............................ BB CORUBA – Rum ....................................... BB COSTA DEL SOLE Limoncello ...................AL COURVOISIER – Cognac...................... SWS CRAGGANMORE – SM Scotch ...... CWS-SWS CROWN ROYAL – Can. Whisky .......CWS-SWS CRUZAN – Rum..................................... SWS CRYSTAL PALACE – Gin/Vodka ................PB CUSENIER – Liqueur............................. SWS CUTTY SARK – Scotch ......................... SWS D

DALMORE – SM Scotch ......................... SWS DALWHINNIE – SM Scotch ...........CWS-SWS DANNY de VITO – Liqueur .................... SWS de KUYPER – Brandy/Liqueur ............... SWS de NAPOLEON – Liqueur/Schnps. ............AL DELAMAIN – Cognac ................................ BB DEWAR'S – B-Scotch ............................... BB di AMORE – Cordials..................................PB di AMORE Sambuca – Liqueur...................PB DIAMOND HEAD – Rum/Liqueur. ..............PB DIMPLE PINCH – B-Scotch ...........CWS-SWS DISARANNO ARMERETTO – Liqueur ..........BB DITA – Liqueur ........................................ SWS DOMAINE SURRENNE Cognac................ BB DOMECQ – Brandy ................................ SWS DON ABRAHAM – Tequila..........................AL DON ALVAR – Tequila .............................. BB DON CAMILLO – Tequila...........................AL DON EDUARDO – Tequila......................... BB DON JULIO – Tequila ...................CWS-SWS DON PEDRO – Brandy ........................... SWS DR. McGILLICUDDY'S – Schnapps ......... SIC DRAMBUIE – Liqueur ................................ BB DUBONNET – Aperitif ............................... BB DUBOUCHETT – Cordials......................... BB DUGGAN'S – Scotch ..................................AL DUNBAR – Whiskey ................................SWS DURANGO – Tequila .................................. JB E

1800 TEQUILA ........................................... BB E & J – VS/VSOP/XO ................................. JB E&J CASK & CREAM – Liqueur ................. JB EARLY TIMES – Whiskey .......................... BB EFFEN Vodka – Holland ...........................PB EL DAMANTE – Tequila.......................... SWS

EL MAYOR – Tequila ..................................PB EL JIMADOR – Tequila .............................. BB EL REFORMADOR – Tequila .....................AL EL TESORO – Tequila ............................ SWS ELIJAH CRAIG – Whiskey ......................... BB ELMER LEE – Whiskey.............................. BB EMMET'S – Irish Cream ................CWS-SWS ENGLISH GUARD – Gin ............................ JB ENGLISH HARBOR – Rum .................... SWS ESPOLON – Tequila ............................... SWS EVAN WILLIAMS – Whiskey...................... BB EVER CLEAR – Liqueur .............................PB EXTASE – Liqueur ..................................... BB F

4 COPAS – Tequila ................................. SWS 42 BELOW – Vodka ................................... BB FAMOUS GROUSE – B-Scotch ................ BB FERNET BRANCA Aperitif ........................ BB FERRAND – Cognac .............................. SWS FIGHTING COCK – B-Whiskey ................. BB FINLANDIA – Vodka .................................. BB FLEISCHMANN – Gin/Vodka .....................PB FLOR de MANA – Rum........................... SWS FOUR ROSES – Whiskey ...................... SWS FRAGOLINO – Liqueur – Italy ....................AL FRANCOIS de LYON – Cognac .................AL FRANCOLI BIANCA – Grappa ...................AL FRANGELICO – Liqueur............................ BB FRIDA KAHLO – Tequila........................ SWS FRIS – Vodka .......................................... SWS FUNADOR – Brandy ............................... SWS G

GAETANO – Cordials ............................. SWS GALLIANO – Liqueur ................................. BB GALLO – Vermouth .................................... JB GAYA – Grappa....................................... SWS GENTLEMAN JACK – Whiskey ................. BB GEORGE DICKEL – Whiskey .................CWS GERMAIN-ROBBIN – Brandy/Cordials ..BB- GC GILBEY'S – Gin/Vodka ........................... SWS GIONELLI – Liqueur.................................... JB GLENDRONACH – SM Scotch............... SWS GLENFARCLAS – SM Scotch ................... BB GLENFIDDICH – SM Scotch ..................... BB GLENKINCHIE –SM Scotch ...................CWS GLENLIVET – SM Scotch ....................... SWS GLENMORANGIE – SM Scotch ...CWS -SWS GLENROTHES – Scotch ........................ SWS GODIVA – Liqueur .........................CWS-SWS GOLDSCHLAGER – Liqueur .........CWS-SWS GORDON'S – Gin/Vodka...............CWS-SWS GOSLING'S – Rum .....................................PB

78 Hawaii Beverage guide MAY 2009

GRAN BLASON – Rum ..........................CWS GRAN CENTENARIO – Tequila................. BB GRAND MANIER – Liqueur ...........CWS-SWS

GRANDE ABSENTE – Liqueur ............... SWS GRANT'S – B-Scotch................................. BB GRAPPA di MICHELE ................................ BB GRAPPA PIAVE SELEZIONE .....................AL GREEN MOON Absinthe ........................... BB GREY GOOSE – Vodka ............................ BB GUSANO ROJO Mezcal ................... AL - SIC GVORI – Vodka...........................................AL H

H.B. PASTIS ................................................AL HACIENDA Tequila ................................. SWS HANA BAY – Rum.......................................PB HANGAR ONE – Vodka.....................BB - GC HARDY – Cognac ...................................... BB HAVANA CLUB – Rum............................ SWS HAWAIIAN DISTILLERS – Liqueur .............PB HEAVEN HILL – Gin/B-Scotch/Vodka .......... BB HENDRICKS – Gin .................................... BB HENNESSY – Cognac ...................CWS-SWS HERRENCIA – Tequila................................AL HERRADURA – Tequila ............................. BB HIGHLAND PARK – SM Scotch ................ BB HIRAM WALKER – Cordial ..................... SWS HOUSE of STUART – B-Scotch ................PB HPNOTIQ – Liqueur ................................... BB HUSSONGS – Tequila ............................... BB I

IDOL – Vodka............................................. BB IMPERIA RUSSIAN – Vodka .................. SWS IMPERIAL – B-Scotch............................. SWS IRISH MANOR CREAM – Liqueur ............. BB IRISH MIST – Liqueur ............................. SWS J

J.R. BRILLET – Cognac..............................AL J & B RARE – B-Scotch .........................CWS JMR – Blended Scotch .............................. BB JACK DANIEL'S – Whiskey ........................ BB JACQUES BONET – Brandy ......................PB JACQUES CARDIN – Cognac ................ SWS JAGERMEISTER – Liqueur .................... SWS

JALISCO – Tequila..................................... BB JAMESON – Irish Whisky ....................... SWS JANERIO – Rum ..................................... SWS JEAN MARC XO – Vodka ....................... SWS JEREMIAH WEED – Bourbon................. SWS JIM BEAM – Whiskey/Rye ...................... SWS JOHNNIE WALKER – Scotch .......CWS-SWS JOSE CUERVO –Tequila/Cocktails ........CWS JUAREZ – Tequila.......................................PB JUNIPER GREEN – Organic Gin................PB K

KAHLUA – Liqueur .................................. SWS KAI – Vodka ............................................ SWS KAJMIR – Cordials ................................. SWS KAMCHATKA – Vodka............................ SWS KAMMER WILLIAM PEAR – Brandy ..........AL KAMMER KIRSCHWASSER – Brandy .......AL KAMORA – Liqueur ................................ SWS KAPALI – Liqueur.................................... SWS KARKOV – Vodka ....................................... JB KENTUCKY FINEST – Bourbon ................. JB KETEL ONE – Vodka .............................. SWS KILLEPITSCH – Liqueur .............................PB KING of SCOTS ..........................................AL KISSUI – Vodka ......................................... PN KNOB CREEK – Bourbon ....................... SWS KO CACHACA – Liqueur......................... SWS KONA GOLD – Cordials ............................ BB KORBEL – Brandy ..................................... BB KRISTA – Gin/Vodka ................................. BB L

LA ELLE – Liqueur ...................................SWS LAGAVULIN – SM Scotch..............CWS-SWS LANDY – Cognac .....................................SWS LAPHROAIG – SM Scotch...................... SWS LARRESSINGLE – Armagnac ................... BB LAUDERS – B-Scotch ................................PB LE TOURMENT VERI Absinthe ................. BB LEBLON – Rum.......................................... BB LEJON – Brandy .........................................PB LEMON HART – Rum ............................. SWS LEROUX – Liqueur ................................. SWS LES DOM. GRASSA – Armagnac ..............AL LEVEL – Vodka ....................................... SWS LICOR 43 – Liqueur ................................... BB LILLEIT Aperitifs......................................... BB LIQUID ICE – Organic Vodka ..................SWS LLOYD & HAIG – Scotch .......................... SIC LUCI D ABSINTHE – Liqueur ..................SWS LONG JOHN – B-Sotch ............................ SWS LONGMORN – SM Scotch ..................... SWS LUXARD – Liqueur.................................. SWS

Hawaii Beverage guide - Brand index M

O

MACALLAN – SM Scotch .......................... BB MACTARNAHAN – SM Scotch ...................PB MAGELLAN – Gin .................................. SWS MAISON SURENNE – Cognac ..................GC MAKER'S MARK – Whiskey ................... SWS MALIBU – Liqueur................................... SWS MALTESERKREUZ – Aquavit ................. SWS MANGORICO – Liqueur ............................PB MARASKA – Brandy/Liqueur .....................AL MARGARITAVILLE – Tequila/Cocktails......PB MARIE BRIZARD .................................... SWS MARQUIS DUCHENEY – Armagnac..........AL MARTELL – Cognac ............................... SWS MARTIN MILLER – Gin .............................. BB MARTINI & ROSSI – Vermouth ................. BB MATADOR – Tequila ......................CWS-SWS MATHILDE – Liqueur ...............................SWS MATUSALEM – Rum.................................. BB McCORMICK Brands ................................. BB MEKHONG – Rum ...................................SWS MENORVAL – Calvados .............................AL MERRY'S – Irish Whiskey........................... JB METAXA – Brandy ..................................... BB METAXA OUZO – Liqueur ......................... BB MEUKOW – Cognac ...................................PB MEZZALUNA – Vodka ............................ SWS MICHAEL COLINS –– Irish Whiskey .......SWS MIDLETON – Irish Whisky ...................... SWS MIDORI – Liqueur ....................................SWS MILAGRO – Tequila ................................... BB MILFORD – S/M Scotch .............................AL MONOPOLOWA – Vodka ...........................AL MONTE ALBAN – Mezcal .........................PB MONTE CRISTO – Rum ........................ SWS MONTEGO BAY – Rum ............................. BB MONTEZUMA – Tequila .............................PB MONTILLA – Rum................................... SWS MOUNT GAY – Rum .................................. BB MORAGA CAY– Rum ..................................AL MORTELL – Cpgnac ............................... SWS MR. BOSTON Brandy/Liqueur ...................PB MYERS'S – Rum ............................CWS-SWS

100 PIPERS – B-Scotch ......................... SWS O.P. ANDERSON Aquavit ....................... SWS OBAN – SM Scotch .......................CWS-SWS OCEAN – Vodka ....................................... BB OLD CROW – Whuskey...........................SWS OLD FITZGERALD – Whiskey ................... BB OLD FORESTER – Whiskey...................... BB OLD GRAND-DAD – Whiskey ............... SWS OLD NEW ORLEANS – Rum .................SWS OLD PULTENEY – SM Scotch ...................PB OLD OVERHOLT Rye Whiskey .............. SWS OLD ST. ANDREW – B-Scotch...................PB OLMECA – Tequila.................................. SWS OP NATURAL – Flavored Vodka ............ SWS OPULENT – Vodka .....................................JB ORCHID – Liqueur ...................................SWS ORIGINAL POLISH – Vodka ..................... BB ORONOCO – Rum...................................SWS OTARD – Cognac.............................................AL OUZO NO. 12 – Liqueur ......................... SWS

N

99 SCHNAPPS............................................PB NARDINI – Grappa ................................. C&C NASSAU ROYAL – Liqueur........................ BB NAVAN – Liqueur ...........................CWS-SWS NEW AMSTERDAM – Gin .........................JB NEWPORT – Cordials ............................... BB NOBLE DAME CAVADOS – Apple Brandy .....AL NOILLY PRAT – Vermouth ......................... BB NONINO – Grappa.................................. SWS NUVEO – Sparkling Liqueur ....................SWS

P

P.IN.K. – Vodka ...........................................JB PADDY – irish Whisky............................. SWS PAIRE – Grappa......................................... BB PAMPERO – Rum ....................................SWS PANCHO PISTOLES – Tequila ...................AL PAOLUCCI – Liqueur .................................AL PAMA-POMEGRANITE – Cordials ............ BB PAR D SCHATZ –Herbal Liqueur ...............PB PASSPORT – B-Scotch .......................... SWS PASSOA – Liqueur..................................... BB PATRON – Tequila .................................. SWS PATRON CITRONGE – Liqueur ..............SWS PATRON XO CAFE – Liqueur ......................SWS PAU-MAUI – Vodka .....................................PB PAUL LUCHENE – Cognac ........................AL PAUL MASSON – Brandy ....................... SWS PEARL CANAPIAN – Vodka .......................PB PENDLETON – Canadian Whisky ..............PB PEPE LOPEZ – Tequila ............................. BB PERNOD – Liqueur ................................. SWS PETRI – Brandy ..........................................JB PHILLIP'S Black – Liqueur..........................JB PHILLIPS UNION – Whiskey ......................JB PIERRE DUCHENE – Brandy.....................AL PIMM'S CUP – Aperitifs.................CWS-SWS PINKY'S – Vodka .................................... SWS PINNACLE – Vodka .................................SWS PIRAPORA CACHACA – Liqueur. ..............AL PITU – Rum..............................................SWS PLANTATION – Rum ..............................SWS PLYMOUTH – Gin .................................. SWS

POLAR ICE – Vodka.................................. BB POLI – Grappa/Brandy ........................... C&C PONTI – Vermouth .....................................AL POPOV – Vodka ............................CWS-SWS PORFIDIO – Rum/Tequila .......................JMD POSSMAN – Apple Wine ...........................AL POSSERS – Rum ....................................SWS POTTER'S –Asstd. Brands ..............AL - SWS POWER'S – Irish Whisky ........................ SWS PRAVADA – Vodka .................................... BB PRESIDENTE – Brandy .......................... SWS PRISM – Vodka ...........................................PB PRUNIER – Liqueur ....................................AL PUERTO VALLARITA – Tequila ...............SWS PYRAT – Rum ......................................... SWS Q

QUADY – Vermouth ................................ SWS QUINTO GOLD – Tequila ...........................AL R

Ru 1 – Rye Whiskey ................................SWS RAIN – Vodka ............................................ BB RAMAZOTTI – Liqueur ............................. BB RAYNAL – Brandy...................................... BB RELSKA – Vodka ...........................CWS-SWS REMY MARTIN – Cognac.......................... BB REMY RED – Liqueur ................................ BB RENAULT – Cognac ............................... SWS REYKA – Vodka ......................................... BB RHUM BARBANCOURT – Rum ............. SWS RHUM CLEMNT – Rum ...........................SWS RHUM JIM – Rum ........................................SWS RICO BAY – Rum....................................... BB RIDGEMOUNT Reserve-1792 ....................PB ROBERTO CAVALLI – Vodka ................. SWS ROGUE – Gin/Rum ....................................PB ROMANA SAMBUCA – Liqueur .............CWS RON DIAZ – Rum .......................................JB RON RICO – Rum................................... SWS RON VEJO – Rum ...................................SWS RON ZACABA – Rum ..................................SWS ROSSI de ASSAGO –Lemoncello ..............AL ROTH – Vodka .........................................SWS ROYAL GATE – Vodka.............................SWS ROYAL SALUTE – B-Scotch................... SWS ROTYAL STAG – Whiskey .......................SWS ROYALE MONTAINE – Liqueur ................. BB RUAVEJA – Liqueu ................................. SWS RUMPLE MINZ – Schnapps ..........CWS-SWS RUSSEL RESERVE – Whiskey .............. SWS RUSSIAN STANADARD – Vodka ............SWS RUTHERFORD – B-Scotch ........................PB

S

SABROSO Liqueur – Mexico......................PB SAGATIBA – Rum ....................................SWS SAILOR JERRY – Rum .............................. BB SALVADOR – Cocktail ................................PB SAMBUCA – Liqueur ................................ SIC SAMBUCA LATINAE – Liqueur ................. BB SAMBUCA ROMABA – Liqueur.............. SWS SAN FRANCISCO – Rum ....................... SWS SANTOS – Tequila ......................................AL SAUZA – Tequila.....................................SWS SCAPPA – SM-Scotch ............................ SWS SCHLICHTE – Gin .....................................AL SCHOENAUER – Apple Schnapps. ...........AL SCORESBY – B-Scotch.................CWS-SWS SCOTT'S – SM Scotch ............................. SIC SES WYNDE – Rum ...............................SWS SEAGRAM'S – Crown/VO .............CWS-SWS SEMPE – Armagnac ............................... SWS SGT. PEPPERMINT – Liqueur ................... BB SHAKA - Cordials ...................................... BB SILVIO MELETTI – Sambuca .....................AL SINGLETON – SM Scotch .......................SWS SKYY – Vodka ........................................ SWS SKYY INFUSION – Vodka .......................SWS SMIRNOFF – Vodka/Cocktails ......CWS-SWS SNAKE RIVER STAMPEDE – Can. Whiskey .... BB SOBESKI – Vodka ...................................SWS SOHO LYCHEE – Cordials ..................... SWS SOUTHERN COMFORT – Cordials .......... BB SPEYBURN – SMScotch ............................PB SPEYSIDE – SM Scotch ........................... SIC SPRIYTUS – Vodka ....................................AL ST. BRENDAN'S – Irish Cream .................PB ST. GEORGE Absinthe ......................BB - GC ST. JAMES – Brandy ..................................AL STARBUCKS – Liqueur............................SWS STOCKHOLM – Vodka ............................. BB STRATHISLA – SM-Scotch ................... SWS STREGA – Liqueur ................................. SWS STROH' – Rum ...........................................AL SUNTORY –Japanese Whiskey ............. SWS SVEDKA – Vodka....................................... BB T

3 A.M. – Vodka ........................................SWS 360 VODKA................................................ BB 10 CANE – Rum ......................................CWS TAAKA – Gin/Vodka .................................. BB TALISKER – SM Scotch.................CWS-SWS TAMBOWIE – Scotch ..................................... SIC TANQUERAY – Gin/Vodka ..........CWS-SWS TARANTULA – Tequila .............................. BB TEN HIGH – Bourbon .................................PB

MAY 2009 Hawaii Beverage guide 79

Hawaii Beverage guide - Brand index TENOCH Estate –Reposado ......................AL TEQUILA ROSE – Liqueur ........................ BB TEZON – Tequila .................................... SWS THREE OLIVES – Vodka ........................... BB TIA MARIA – Liqueur .............................. SWS TIRAMISU – Liqueur ................................SWS TITO’S HANDMADE – Vodka .................... BB TOMATIN – S/M Scotch .............................JB TOMMY BAHAMA – Rum ....................... SWS TONALA – Anejo Reposado.......................AL TORMORE – SM Scotch ........................ SWS TOSCHI – Liqueur....................................SWS TOSOLINI CIVIDINA – Grappa ...................AL TOUCANO – Rum ................................... SWS TRADER VIC'S – Rum/Liqueur ..................JB TRAGO – Tequila ....................................... BB TRES MANOS – Tequila .............................AL TRES RIOS – Tequila ............................. SWS TRIBUNO – Vermouth ................................PB TRIMBACH – Liqueur .............................CWS TRU – Organic Vodka ..............................SWS TRU 2 – Organic Gin ...............................SWS TRUMP – Vodka ........................................ BB TUACA – Liqueur ....................................... BB TULLAMORE DEW – Irish Whisky ......... SWS TURI – Vodka............................................. BB TWO FINGERS – Tequila .......................... BB TYKU – Liqueur .......................................SWS TYLER & LLOYD – Scotch .........................JB U

U.K. 5 Organic – Vodka ..............................PB ULTIMAT – Vodka ................................... SWS USHERS – B-Scotch ..............................CWS UV – Vodka .................................................JB V

VAN GOGH – Vodka............................... SWS VAN GOGH – Liqueur..............................SWS VECCHIA ROMAGNA – Brandy ......................AL VERPOORTEN – Liqueur ...........................AL VILLA MASSA – Liqueur............................ BB VIA ZARI – Brandy.................................. C&C VIUDA de ROMERO – Tequila ............... SWS VOX – Vodka........................................... SWS VOYNAT – Liqueur ..................................... BB W

WASABE – Vodka .......................................JB WHALER'S – Rum ..................................... BB WHITE HORSE – B-Scotch ...........CWS-SWS WHITLEY NEIL – GIN ..............................SWS WIDE EYE Smart – Schnapps ...................PB WILD TURKEY –Whiskey/Cordial .......... SWS

WISERS – Canadian Whisky.................. SWS WOKKA SAKI – Vodka ............................SWS WOLFSCHMIDT – Organic Vodka ......... SWS WOODFORD Reserve – Whiskey ............. BB X

XRATED – Liqueur/Vodka ...................... SWS Y

YAZI – Ginger Vodka ..................................PB YPIOCA – Rum ....................................... SWS YUKON JACK – Liqueur ................CWS-SWS Z

ZAPOPAN – Tequila....................................AL ZAYA – Rum ............................................... BB ZEN – Liqueur ..........................................SWS ZOCO – Liqueur ...........................................SWS ZWACK – Liqueur ........................................SWS

WineS A

A TO Z Wine Works – Oregon...................JMD A By ACACIA..................................CWS-SWS A & P de VILLAINE – Burgundy ............. AWS A. JAUME – Rhone ....................................GC ABADIA RETUERTO – Spain ..............BB-GC ABBAZIA – Spklg. ................................BB-GC ABEJA – Washington .................................GC ACACIA Winery ..............................CWS-SWS ACHAVAL FERRER – Argentina.............JMD ADAMI Champagne ...................................GC ADELSHEIM – Oregon ............................JMD AFFENTALER – Germany ..........................AL ALAIN GRAILLOT – France.................... C&C ALAMOS – Argentina ...................AWS-SWS ALBERT PIC – Burgundy ....................... AWS ALPHA DOMUS – New Zealand ............. SIC ALPHA OMEGA – Calif. ..............................JB ALBRECHT Sparkling – French ............. SWS ALBRECHT Wine. – Alscace .................. SWS ALCENO – Spain ........................................AL ALEXANDER VALLEY – Sonoma ...........JMD ALICE WHITE – Australia ....................... SWS ALLEGRINI – Italy ................................... C&C ALMA ROSA – C. Coast ..........................JMD ALMADEN .............................................. SWS ALMIRA – Spain...................................... C&C ALOIS LUGEDER – Italy ............................GC ALTA NMARCA – Spain ..............................JB ALTA MARIA Vinyards – C. C. .....AWS- SWS ALTARE – Italy ........................................ AWS ALTESINO – Italy ................................... C&C

80 Hawaii Beverage guide MAY 2009

ALTOZANO – Spain ....................................JB ALTOS de las HORIMIGAS –Arg. ......... AWS ALTOS de las HOYAS – Spain ............... AWS ALVARO PALACIOS – Spain .........AWS-SWS ALVEA – Spain....................................... C&C AMAVI Cellars – Washington.................. C&C AMISFIELD – New Zealand .................... SWS AMUSE BOUCHE – Napa ......................JMD ANAKOTA – Sonoma .................................GC ANAPAMU – Monterey................................JB ANDELUNA – Argentina .............................JB ANDRE Sparkling Wine – California ..........JB ANDREA OBERTO – Italy ...................... C&C ANDION – Spain .........................................AL ANDREW MURRAY – C. Coast...............JMD ANDREW WILL – Washington ................JMD ANDRETTI Vineyards – Napa ..................GC ANERI – Sparklig – Italian .............AWS-SWS ANGOVE – Australia................................. BB ANNIE'S LANE – Australia ..................... SWS ANOMALY Vinyards – Napa ..........AWS-SWS ANSELEMI – Veneto ............................... SWS ANTHUILL FARMS – Sonoma......AWS-SWS ANTICA NAPA........................................ SWS ANTIYAL – Chile .......................................GC ANTINORI – Tuscany ........................... SWS ANTINORI Sparkling – Italian ................. SWS AQUINAS ................................................ BB ARAUJO Estate – California ................... C&C ARBOR MIST .......................................... SWS ARCADIAN – Calif.......................................JB ARCHETYPE – Australia ...............CWS-SWS ARGENTIERA – Tuscany........................ SWS ARGIOLAS – Italy ................................... C&C ARGIANO – Tuscany ....................AWS -SWS ARGYLE Winery...................................... SWS ARIA Sparkling Wine – Spainish ............ AWS ARMADOR – Chile...................................JMD ARMANI – Italy........................................ SWS ARMAUD ENTE – Burgundy .................. AWS ARMOND de BRIGNAC Champ – French ...... SWS ARNOLD PALMER .................................. SWS ARROWOOD – Sonoma ............................GC ARTESA ................................................. SWS ASH HOLLOW – Washington ........AWS-SWS ATALON – Napa .........................................GC ATALAYAS de GOLBAN – Spain ............ SWS ATHERTON – Burgundy ..........................GC ATLAS PEAK .......................................... SWS ATTEMS – Fruli ....................................... SWS AU BON CLIMAT – C. Coast ........AWS -SWS AUGEY – France ........................................JB AUGUSTE CLAPE – Rhone ................... AWS AUSTRALIAN Premium Wine ................. AWS

AUTO MOTO .............................................. BB AVIGNONESI – Italy ..................................GC AVILA – C. Coast ................................... SWS AZAGADOR – Spain...................................AL B

B Cellars – Napa......................................JMD BR COHN ................................................ SWS BABCOCK Vineyards– C. Coast .............JMD BABICH – New Zealnd ........................... JMD BACIO di VINO – Napa..............................GC BACKSBERG – Africa ............................. SWS BADGER MOUNTAINS Organic ............... SIC BADGER Winery – Organic .......................AL BADIA A COLTIBUONO – Italy............... C&C BADIOLO – Italy..........................................AL BAILEY CHRVERNY – Loire................... SWS BAILEYANA – Calif. ....................................JB BALLATORE Champagne – Calif. ..............JB BANFI – Tuscany .................................. SWS BANFI Sparkling – Italian ...................... SWS BANROCK STATION – Australia ................JB BARBEITO Port – Madeira ..................... AWS BAREFOOT BUBBLY Sjpklg. – Calif. .........JB BAREFOOT Cellars – California .................JB BARNWOOD ........................................... SWS BARON d' ARIGNAC France .....................AL BARONE FINI – Trentino ........................ SWS BAROSSA VALLEY – Australia ..................JB BARQUEL – Argentina............................ SWS BARTON & GUESTIER – France.....CWS-SWS BASTANICH – Fruli .......................AWS-SWS BAUMRD – Loire..................................... SWS BEAR BOAT ............................................... BB BEAU VIGNE – Napa ....................AWS-SWS BEAUCANNON Estate – Napa..................AL BEAULIEU Vnys. – Napa ............. CWS-SWS BEAUZEAUX ..................................CWS-SWS BEAUX FRERES – Oregon .....................JMD BECKMAN – C. Coast .............................JMD BEHRENS & HITCHCOCK – Napa .......AWS-SWS BELGUARDO – Tuscany ...............AWS-SWS BELLE CASTEL – Italy............................ C&C BELLA SERA – Italy ...................................JB BELLAVISTA Sparkling – Italian ............. SWS BELLE GLOS – C. Coast ..............AWS -SWS BELLINI Sparkling – Italian ..................... AWS BEN MARCO – Argentina.........................GC BENNETT................................................... BB BENTON LANE ...........................................PB BENZ – Napa .............................................GC BERBERANA Estate – Spain .....................AL BERGSTROM Winery – Oregon ............ JMD BERINGER Estate / Vineyards ............... SWS

Hawaii Beverage guide - Brand index BERNARD DIOCHON – Beaujolais........ AWS BERNARD MOREAU – Burgundy ...........JMD BERNARDUS – C. Coast...............AWS-SWS BERTANI – Italy .............................AWS-SWS BETTS & SCHOLL – Aust./N-Rhone ............AWS-SWS BIFFAR – Germany ................................. AWS BIG YELLOW .......................................... SWS BIGI ORVIETO CLASSICO – Itlay ..............AL BILLOIT Champagne – French ............... SWS BIONDI SANTI – Italy ................................GC BIRD – New Zealand ................................ SIC BISOL Sparkling – Italian ....................... SWS BITCH – Australia ................................... SWS BIVO – Tuscany ...................................... SWS BLACK CHOOK – Australia ........................JB BLACK FOREST GIRL – Germany ............AL BLACK OPAL – Australia ........................ SWS BLACK SEARS – Napa ..........................JMD BLACK SWAN – Australia...........................JB BLACKBIRD Winery – Napa....................JMD BLANDY'S – Maderia.............................. C&C BLEASDALE – Australia .............................PB BLOOM – Germany ................................. SIC BLOSSOM HILL Winery .........................CWS BLUE FISH – Germany ........................... SWS BLUE NUN – Germany ........................... SWS BOCCE.................................................... SWS BODEGA MORTON – Argentina .............JMD BODEGAS

ALBALA DON PX – Spain .........................GC ATECA – Spain ....................................... C&C BORSAO – Spain.................................... C&C CAMPOS REALES.................................. C&C CARO – Argentina .............................AL-SWS EL NIDO – Spain..................................... C&C EMILIO MORO – Spain .......................... C&C HIJOS de JUAN GIL – Spain .................. C&C IRANZO Organic ....................................... SIC MUGA – Spain ........................................ C&C NAIA – Spain........................................... C&C NEKEAS – Spain .................................... C&C NIETO SENETINER– Argentina ............ C&C NORA – Spain ........................................ C&C PIRNEOS – Spain ................................... C&C RENANCER – Argentina......................... C&C RODA – Spain........................................... GC SERRA CANTABRIA – Spain ................. C&C VALSARO – Spain ......................................JB Y VINEDOS de JALON – Spain.............. C&C Y VINEDOS Casa Castillo – Spain......... C&C BOGLE Winery – California .....................JMD BOHEMIAN HWY – California ................ SWS

BOLLA – Italy ............................................. BB BOLLINGER Champagne – French ....... SWS BOLLINI – Italy ...........................................GC BONACORSI – C. Coast..........................JMD BON CAP Organic – S. Africa ....................AL BOND – Napa ................................AWS-SWS BONNEAU du MARTRAY –W- Burgundy........ CWS BONNY DOON........................................ SWS BONTERRA................................................ BB BOOKER Vineyards – C. Coast ............. AWS BOONES FARM – California ......................JB BOONY DOON – California .....................JMD BOROLI – Italy ...........................................GC BOTROMAGNO – Italy .......................... C&C BOTTEGA VINAIA – Italy...............AWS-SWS BOUCHAINE – Calif. ................................JB BOUCHARD – France ............................... BB BOUCHARD PERE – Burgdndy ....AWS-SWS BOUVET Champagne ................................GC BOX STAR...................................................JB BRANCOTT – New Zealand ................... SWS BRANDAL – Spain ......................................JB BRANDIER – C. Coast........................... JMD BRASSFIELD .......................................... SWS BRAVE STALLION – Chile ..........................AL BREGEON – Loire .................................. SWS BREWER CLIFTON – C. Coast .....AWS-SWS BRIDGEVIEW............................................. BB BRIDGEWAY – Calif....................................JB BRIDLEWOOD – Calif. ...............................JB BROADBENT Port/Wine – Madiera ..........GC BROCHARD – Burgundy ........................ AWS BROCHELLE – Calif. ..................................JB BROLIO – Italy .......................................... BB BROUILLY LA CHAIZE – Beaujolais. .....CWS BRUNDLE MAYER – Austria .................. AWS BRUNO GIACOSA – Italy ....................... C&C BUCCI VERDICCHIO – Italy ................... SWS BUDINI – Argentina ..................................GC BUNRATTY MEADS – Ireland ....................AL BUNRATTY POTCHEEN – Ireland .............AL BUEHLER Vinyards – Napa ......................GC BUENA VISTA Winery ............................ SWS BULLS BLOOD – Hungary ....................... SIC BUONERISTIANI – Napa...........................GC BUSSOLA – Italy .................................... AWS BUTTERFIELD STATION ........................ SWS BYRON – C. Coast ...................................GC C

CF Wines – Australia/Germany............. SWS C.G. di AIRE Vinyards – Calif. ....................JB CR CELLARS ............................................. BB CABREO – Italy .........................................GC

CADE Winery – Napa ..............................JMD CAFARO – Calif. .........................................JB CAFE de PARIS Sparkling ...................... SWS CAIN Cellars – Napa......................AWS-SWS CAIRNBRAE – New Zealand .................. AWS CAKEBREAD Cellars – Napa ....................GC CALDORA – Italy .................................... SWS CALERA – California............................... C&C CALINA – Chile ......................................... BB CALIX – Calif. .............................................JB CALLAWAY COASTAL ............................ SWS CALVANO – Itly .........................................GC CAMBIATA Winery – C. Coast .......AWS-SWS CAMBRIA – C. Coast................................GC CAMBRAE – New Zealand ..................... SWS CAMELOT – California.............................. BB CAMPANILE – Veneto ........................... SWS CAMPBELL'S – Australia ............................JB CAMPO ELISEO Spain .......................... C&C CAN VENDRELL Spklg............................. SIC CANELLA Sparkling – Italian.........AWS-SWS CANOE RIDGE ..............................CWS-SWS CANTI – Veneto ...................................... SWS CANYON OAKS – California....................JMD CANYON ROAD – California ......................JB CAPARZO – Tuscany............................. SWS CAPE MENTELLE – Australia........CWS-SWS CAPICHERA – Italy ................................. AWS CAPOSALDA – Italy ................................... BB CAPEZZANA – Tuscany ...............CWS-SWS CAPRAI ARNALDO – Italy ..................... AWS CARCHELO – Spain ..................................GC CARDINAL .................................................PB CARDINALE – Napa ..................................GC CARINENA ROJA BELLA– Spain ..............AL CARL GRAFF – Germany..........................GC CARLINGTON Italy ................................. SWS CARLISLE – Sonoma ....................AWS-SWS CARLO ROSSI – Calif. ..............................JB CARMEL ROAD – C. Coast .......................GC CARNEROS DELLA NORTE – Calif...........JB CAROL SHELTON – Sonoma.......AWS-SWS CARPINETO – Italy .....................................AL CARPE DIEM .......................................... SWS CARR ...................................................... SWS CARRE FOUR Vineyards – Calif. ..............JB CARTLIDGE & BROWNE – Calif. .......... C&C CASA ALLE VACCHE – Tuscany .......... SWS CASA la JOYA – Chile ................................JB CASA LAPOSTOLLE – Chile .........CWS-SWS CASCABEL – Australia ...............................PB CASARSA – Italy.........................................PB CASCINETTA VIETTE Spkg. – Italy ......... BB CASS – Calif. .............................................JB

CAST MONATERO – Tuscany............... SWS CASTELLO QUERCETO – Tuscany ...... SWS CASTELLO di AMA – Italy .......................JMD CASTELLO di BOSSI – Italy ................... C&C CASTELLO di VOLPAIA – Italy .................. BB CASTLE ROCK .......................................... BB CASTILLA de PAPA – Spain.......................JB CASTILLO de ALMANSA – Spain .......... C&C CASTILLO de CUZCURITAS – Spain ..... C&C CASTILLO de MONJARDIN – Spain ...... C&C CASTILLO LABASTIDA – Spain ............. C&C CATENA – Argentina. .........................AWS-SWS CATHERINE & DIDIER – Loire ............... AWS CAVALLA Winery – Washington..............JMD CAVALLOTTO – Piedmnt Red .......AWS-SWS CAVE de POMEOL – France .....................GC CAVES ALIANCA – Portugal ......................AL CAVIT – Trenino ...................................... SWS CAVIT LUNETTA Sparkling – ttalian ...... SWS CAYMUS – Napa...........................AWS -SWS CECCHI – Tuscany ................................. SWS CELLARS #8 ........................................... SWS CELLAR CAN BLAU – Spain .................. C&C CENTURY Cellars ................................... SWS CEP Vinyards .......................................... SWS CERETTO – Italy ...................................CWS CHALONE Vineyards – Calif ...... CWS- SWS CHARONE MONTEREY ......................... SWS CHAMBERS ROSEWOOD – Australia ......GC CHAMPAGNE DEUTZ............................. AWS CHAMPAGNE HENRIOT ........................ AWS CHAMPAGNE MONTAUDON .....................PB CHAMPALOU – Loire.............................. SWS CHAPPELLET – Calif. ..............................JMD CHARLES CIMOICKY – Australia ..............JB CHARLES de FRERE Champagne ........... BB CHARLES-HEIDSLECKS Champagne. .....GC CHARLES KRUG – Napa ......................... BB CHARLES SMITH – Washigton .............. C&C CHARTOGNE TALLET Champ. – French ........SWS CHATEAU

ANEY – R-Bordeaux ............................... SWS AUSONE – R-Bordeaux.............. CWS - SWS BEAUREGARD –W- Burgundy ....... AL - SWS BEL AIR – Bordeaux ...............................CWS BELLEVUE MONDOTTE – R-Bordx....... SWS BERLIQUET – R-Bordeaux ...................CWS BERNADOTTE – R-Bordeaux ................ SWS BERTINEAU St. Vincent ......................... C&C BEYCHEVELLE – R-Bordeaux ...............CWS BOIS CARDON ...........................................AL BONNET – R/W-Bordeaux ..................... SWS BRANAIRE DUCRU – R-Bordeaux ........ SWS

MAY 2009 Hawaii Beverage guide 81

Hawaii Hawaii Beverage Beverage guide guide -- Brand Brand index index BRANE CANTENAC – Bordeaux ...........CWS CABLANC ...................................................AL CALON SEGUR – R-Bordeaux............... SWS CANTENAC BR0WN– R-Bordeaux ........CWS CARBONNIEUX – W-Bordeaux.....CWS-SWS CERTAN de MAY – R-Bordeaux.............CWS CERTAN MARZELLE – R-Bordeaux ...... SWS CHANT GRIVE – W-Bordeaux ...............CWS CHEVAL BLANC – R-Bordeaux ........AL-CWS CLARKE ......................................................AL CLEMENTS – W-Bordeaux..................... SWS CLERIC MILON –R- Bordx ............CWS-SWS CLINET – R-Bordeaux ............................ SWS CLOITRE – R-Bordeaux .........................CWS CLOS des JACOBINS .............................CWS CLOS FOURTET – R-Bordeaux ............. SWS CLOS la COSTALE – France .................. SWS COMPOT-LAFON........................................AL CONSEILLANTE– R-Bordeaux .....CWS-SWS COS d' ESTOURNEL – R-Bordeaux.........CWS -SWS COUFRAN – R-Bordeaux .......................... SWS COUTELIN-MERVILLE ...............................AL COUTET– W-Bordeaux .......................... SWS CROIX LUSSANT........................................AL d' AQUERIA – France ................................GC d'ARCHE .....................................................AL d' ARMAJAN DES ORMES .........................AL d' ARMAILHAC – R-Bordeaux .......CWS-SWS d'AUSSSEIRIES – Languedoc ................ SWS d' EPIRE – Loire ...................................... AWS d' ESCLANS – Provence ...............AWS-SWS d' YQUEM– W-Bordeaux ...............CWS-SWS de AU – France ....................................... C&C de COSSE– W-Bordeaux ....................... SWS de CRUZEAU – R-Bordeaux .................. SWS de LAVAGNAC ............................................AL de MONTFORT – Loire..................CWS-SWS de PEZ – R-Bordeaux............................. SWS de PIZAY .....................................................AL de SALES – R-Bordeaux ..............CWS-SWS de SANCERRE – Loire ..................CWS-SWS de SEGUIN ORT QUANCARD ...................AL de la CHAIZE – Beaujolais ..................... SWS des TOURS .................................................AL DOM CHEVALIER – R-Bordeaux ........... SWS du VIEUX CARDINAL..................................AL DUCASSE – W-Bordeaux .........AL-AWS-SWS DUCRU BEAUCAILLOU–R-Bordeaux.....CWS-SWS DUHART MILON – R-Bordeaux ....CWS-SWS FIGEAC – R-Bordeaux ...........................CWS FOMBRAUGE MAGRAZ – R-Bordeaux .... SWS FONSALTTE –S-Rhone .......................... SWS FONTAINES – Languedoc ...................... SWS FONTENIL ............................................... C&C

FUISSE – R-Burgundy ............................ AWS GARRAUD...................................................AL GAVIER FIGEAC .........................................AL GISCOURS – R-Bordeaux .......................CWS GLORIA – R-Bordeaux ............................CWS GRAND DUCON-MILON ............................JB GRAND PUY LACOSTE – R-Bordeaux ......... SWS GRAND VILLAGE – R-Bordeaux............ SWS GRAUD LAROSE –R/W- Bordx.................... SWS GRAVAS – France .....................................GC GRAVILLE-LACOSTE – W-Bordx ........AWS-SWS GREENAHE – Australia .......................... SWS GREYSAC – R-Bordeaux ..............CWS-SWS HAUT BAILLY – R-Bordeaux .................. SWS HAUT BATAILLEY – R-Bordeaux ........... SWS HAUT BEAUSEJOUR – R-Bordeaux ..... SWS HAUT BRION – R-Bordeaux ...............CWS-SWS HAUT-CARMAIL .........................................AL HOSANNA – R-Bordeaux ....................... SWS JULIEN .................................................... SWS KARWAN – R-Bordeaux ......................... SWS L'ANGELUS – R-Bordeaux...................... SWS L'EVANGILE – R-Bordeaux..................... SWS la BARRONE – Bordeaux ..........................GC la BRIDANE.................................................AL la FAURIE– W-Bordeaux ........................ SWS la FLEUR PLAIANCE– France....................JB la GRAFELLER – R-Bordeaux................ SWS la GRAVE – R-Bordeaux ..........................CWS la COURONNE ...........................................AL la MISSION – R-Bordeaux .......................CWS la NERTHE – S-Rhone ........................... SWS la ROQUE – Languedoc ......................... SWS la ROSE DU PIN .........................................AL LABOYE – France......................................GC LAFITE ROTHSCHILD–R-Bordx... AL- CWS-SWS LAFLEUR GAZIN – R-Bordeaux ............ SWS LAFON ROCHET – R-Bordeaux ............ SWS LAGRANGE – R-Bordeaux ......................CWS LALANDE BORIE – R-Bordeaux ............ SWS LAMOTHE-CISSAC.....................................AL LAROCHE JOUBERT .................................AL LAROSE – R-Bordeaux .........AL -CWS-SWS LASCOMBES – R-Bordeaux .................. SWS LASSEQUE – Bordeaux ............................GC LATOUR – R/W-Bordeaux.............CWS-SWS LAUNOY – Bordeaux .................................GC le BON PASTEUR ................................... C&C le GANDE CLOTTE................................. C&C le JUSTICES– W-Bordeaux .................... SWS le PRIEURE – R-Bordeaux ..................... SWS LEOVILLE –R-Bordeaux ................CWS-SWS LIGNERES – France ..................................GC LYNCH BAGES – R-Bordeaux ........CWS-SWS

82 Hawaii Beverage guide MAY 2009

MAGDELAINE – R-Bordeaux ................. SWS MAHLE-BESSE – Bordeaux .......................AL MALESCOT – R-Bordeaux ..................... SWS MALMASION ...............................................AL MARGAUX – R-Bordeaux ..............CWS -SWS MEYNEY – R-Bordeaux ................CWS-SWS MOULIN de DUHART – R-Bordx.......AL-SWS MOULIN DE LAVERGNE ............................AL MOULIN du CADET – Bordx. .....................AL MONCONTOUR – Loire..............................AL MONT-REDON – France ...........................GC MONTELENA – California....................... C&C MONTROSE – R-Bordeaux .................... SWS MOUTON ROTHSCHILD– R-Bordeaux..CWS -SWS MUSAR – Lebanon ....................................GC ORMES de PEZ – R-Bordeaux ................CWS PALMER – R-Bordeaux .......................... SWS PARADIS – R/W-Bordeaux .................... SWS PAVIE – R-Bordeaux......................CWS-SWS PAVILLON – Bordeaux............................CWS PAILLET QUANCARD .................................AL PENETURE .................................................AL PETRUS – R-Bordeaux .................CWS-SWS PHELAN SEGUR – R-Bordeaux ..............CWS PICHON – R-Bordeaux ..................CWS-SWS PIERRAIL ...................................................AL POMEAUX............................................... C&C PONTENT – R-Bordeaux...............CWS-SWS POUILLY.................................................. C&C PRIEURE LICHINE – R-Bordx .......CWS-SWS PUY BLANQUET – R-Bordeaux...............CWS RAYAS la PALADE – S-Rhone ............... SWS RIEUSSEC– W-Bordeaux .............CWS -SWS REYNLLA – Australia..................................JB ROUBOUD – France..................................GC ROCHEMORIN – R-Bordeaux................ SWS ROLAND MAILLET ................................. C&C ROMIEU-LACOSTE – Bordeaux ............ AWS ROUBAUD – Rhone...................................GC SAMARD – R-Bordeaux ......................... SWS SIMON CARRETEY ....................................AL SEGUR – R-Bordeaux ............................CWS SMITH HAUT LAFITE – R-Bordx .......CWS-SWS SOCIANDO MALLET –R-Bordeaux......CWS-SWS ST. ARMAND...............................................AL ST. JEAN ................................................. SWS STE. MICHELLE – WA..................AWS-SWS SUDUIRAUT – W-Bordx ................CWS-SWS TALBOT – R-Bordeaux .......................... CWS TORTEAU CHOLLET ..................................AL TROTANOY – R-Bordeaux .....................CWS VAL JOANNS – france ................................AL VALANDRAUD – Bordeaux .................... SWS VIEUX BRIGNON .......................................AL

VIGNOT – France ......................................GC CHAVY PULIGNY – W-Burgundy ...........CWS CHEAP – California .................................JMD CHEHALEM Winery – Oregon.................JMD CHEMIN des PAPES – Rhone....................AL CHERISEY – W-Burgundy...................... SWS CHERRY KIJAFA.........................................AL CHIMNEY ROCK – Napa ...........AWS - SWS CHIVITE COLECCION – Spain .................GC CHONO – Napa .......................................JMD CHOREY les BEAUNE ...............................AL CHOTARD – Loire ................................... SWS CHRISTIAN BROS. .................................... BB CHRIS RINGLAND – Australia ............... SWS CHRISTOFFEL – Germany............AWS-SWS CHURCHILLS Port.................................. SWS CIACCI PICCOLOMINI – Italy................. AWS CIGLIUTI – Italy .................................... C&C CIMS – Spain .......................................... SWS CINZANO – Sparkling – Italian............... SWS CISCO Port ............................................ SWS CITRA – Italy ..........................................-SWS CLAIBORNE & CHURCHILL – C. C. .................AWS CLAPE – N-Rhone...................................... SWS CLAREDON HILLS – Australia ...................JB CLEAN SLATE – Germany .........................JB CLENDENEN FAMILY – C. Coast........... AWS CLERICO – Italy...................................... AWS CLIFF LEDE – Napa ..................................GC CLINE Cellars – Sonoma........................ SWS CLOS CHANTEDUC – S-Rhone............. AWS CLOS de MENUTS .....................................AL CLOS du BOIS ........................................ SWS CLOS du VAL – Napa ..............................GC CLOS la COUTALE – France.........AWS-SWS CLOS PEGASE Winery – Napa.................GC CLOS STE. MAGDELEINE – Provence......AWS-SWS CLOS VIGEAU – France............................GC CLOUDY BAY – New Zealand ......CWS-SWS CLOUD VIEW .......................................... SWS CLOUDLINE ............................................ SWS COASTAL RIDGE........................................PB COCKBURN Ports ................................. SWS CODORNIU CAVA Sparkling ......................PB COL CREST HORSE .............................. SWS COL de ORCIA – Tuscany ............AWS--SWS COL SOLARE – Washington .........AWS-SWS COLD HEAVEN – C. Coast ........AWS - SWS COLDSTREAM HILLS – Aust ........AWS-SWS COLGIN – Napa .............................AWS-SWS COLIN –W-Burgundy .............................. SWS COLLAGE .................................................. BB COLOMBO – Italy ...................................... BB

Hawaii Hawaii Beverage Beverage guide guide -- Brand Brand index index COLONIAL Estate – Australia ............... AWS COLUMBIA Crest /Winery ...................... SWS CONCANNON .............................................PB CONCHA Y TORO – Chile .................... SWS CONDADO de HAZA – Spain....................GC CONDADO REAL – Spain .........................AL CONDESSA LEGANZA – Spain ............. SWS CONN CREEK Winery –Napa ..........AWS-SWS CONO SUR – Chile ................................ SWS CONQUISTA – Argentina ...........................JB CONSTANO SAN FRAN. – Spain .......... C&C CONUNDRUM – Napa ........................... AWS COOK'S Sparkling. Wine ....................... SWS COPPERIDGE – California .........................JB COPPO – Italy......................................... C&C COPPOLA ............................................... SWS COPPOLA SOFIA Sparkling................... SWS CORBETT CANYON .................................PB CORE ...................................................... SWS CORNERSTONE Cellars – Calif................JB CORNIN –W-Burgundy ........................... SWS CORREGGIA – Italy................................ AWS CORTI –Tuscany ..................................... SWS COSENTINO ........................................... SWS COSSART, GORDON – Maderia............ C&C COSTA d' ORO – C. Coast ............AWS-SWS COTE de LECHET – Burgundy ..................AL COTES du RHONE .....................................AL COVEY RUN Winery............................... SWS CRAGGY RANGE – New Zealand ............GC CRANE LAKE .............................................PB CRANEFORD – Australia ...........................PB CRIMBARI Port ....................................... SWS CRIOS – Argentina ...................................GC CRISTA – France ......................................PB CRISTALINO – Spain...............................JMD CRISTOM Vineyards – Oregon .............. C&C CROCKER STARR – Napa.......................GC CROFT – Portugal ..................................... BB CROSSINGS – New Zealand ................. SWS CRUS BEAUJOLAIS – Beaujolais ..........CWS CULLEN – Australia ...................................GC CURRAN – C. Coast................................JMD CUSUMANO – Italy........................AWS-SWS CUVAISON Winery ................................. SWS CUVEE "ANNE LAURIE" – France .............JB CUVEE K. LYNCH – S0Rhone ............... AWS CUVEE MYTHIQUE – N-Rhone ........AL-SWS CVNE – Spain ......................................... SWS CYCLES GLADIATOR ............................... SIC CYPRESS................................................ SWS D

d'ANGERVILLE – W-Burgundy ...............CWS

d' AUVENAZ – R-Burgundy .................... SWS d' ARENBERG – Australia .........................GC d'OLIVEIRA Port – Madeira .................... AWS da VINCI – Italy ...........................................JB DANCING BULL – California ......................JB DANIEL CHOTARD – Loire .................... AWS DANZANTE – Veneto.............................. SWS DARA ...................................................... SWS DARIOUSH – Napa........................AWS-SWS DARK HORSE – Sonoma ........................JMD DARNAT– W-Burgundy ...........................CWS DASHWOOD –New Zaland .................... SWS DAVID ARTHUR – Napa ................AWS-SWS DAVID BRUCE Winery – C. C. ........AWS -SWS DAVID BYNUM ........................................ SWS de KRANS – Africa .....................................PB de LILLE Cellars – Washington ...............JMD de LISIO – Australia ....................................JB de LOACH – California ............................. BB de VENOGE Champ. – French ........AWS-SWS DEAD LETTER OFFICE – Australia ...........JB DEINHARD – Germany...............................AL DELAFORCE – Portugal............................ BB DELAS FRERES – S-Rhone.......AWS - SWS DELEGER – W-Burgundy .............CWS-SWS DELICATO Estate.................................... SWS DENNER Vineyards – C. Coast .....AWS-SWS DENOGENT– W-Burgundy ..................... SWS DESERT WIND .......................................... BB DEUTZ Champagne – French ................ SWS DEVIL'S LAIR – Australia ........................ SWS di BRUNO & BADGE – C. Coast ............JMD di MAJO NORANTE – Italy..................... C&C DIAMOND CREEK – Napa ........................GC DIAMOND TERRACE – Napa .................JMD DIATOM – C. Coast........................AWS-SWS DIEBOLT Champ. – French ..............AWS-SWS DIERBERG FAMILY – California............. C&C DISENO – Agentina ....................................JB DISTANT BAY ......................................... SWS DOG HOUSE ............................................. BB DOG POINT – New Zealand .........AWS-SWS DOG TAIL ................................................ SWS DOLCE – California................................. C&C DOMAINE

ARRETXEA – SW Rhone ...................... AWS BARAT – France ..................................... C&C BERTHEAU – Burgundy ......................... AWS BOILLOT – Burgundy................... AWS - JMD CANEROS wine/Spklg. – Napa.................GC CHANDON WIne/Spklg.. ...............CWS-SWS CHARLES JOGUET – Loire.................... AWS COMTE GEOGE'S – France................... C&C

COTEAU – Calif. ........................................JB de BAUMARD – Loire ............................ AWS de BERNARDIUS – France ......................GC de BERTIOL Spklg......................................AL de CHAUVRINIERE – Loire ........................AL de COURON – France ................................PB de COUSSERGUES – France ...................GC de DURBAN – Rhone ............................. AWS de FONTSANTE – Languedoc .....AWS-SWS de L'ARLOT – France .............................. C&C dde NIZAS – France ..................................GC de PICHERAL Organic.............................. SIC de ROZETS – France .................................PB de TRENNES – France ........................... C&C de la GRANGE – Languedoc ................. AWS de la ROMANEE-CONTI – Burgundy .......GC de la TOUR VIELLE Port – Lang. ........... AWS des COMTES LAFON – France ............ C&C DOUDET-NANDiN.......................................AL du CAYRON – S-Rhone.......................... AWS du SALVARD – Loire ............................... AWS du VIEUX LAZARET – Rhone ....................AL du VIEUX TELEGRAPHE – S-Rhone. ........ AWS DUJAC – France ..................................... C&C FAVIELEY – Burgundy ...............................GC GACHOT-MONOT – Burgundy ......AWS-SWS GRAFFET– Burgundy .................................AL GRAND VENUER – France .......................GC GUY ROULOT – Burgundy ..................... AWS HENRY de VENELAY – Burgundy.......... AWS HIPPOLYTE – Loire ................................ AWS LAFITE-ROTHSCHILD – Chile ...................AL LAROCHE – Burgundy ..............................GC le FLAIVE – Burgundy ..............................GC le SANG – Rhone ................................... AWS LEROY – W-Burgundy ............................ AWS les PALLIERES – S-Rhone ............AWS-SWS LIGNERES – France .................................. BB LUCIEN ALBRECHT – Alscace ..................AL MANIOR du CARA – Burgundy .................GC MARTINHO – Portugal ........................... SWS MAESTRACCI – Corsica ........................ AWS MEO -CAMUZET – Burgundy ................. AWS MICHAEL GROS – France ..................... C&C MIGUEL GASCON – Argentina ..................AL NAPA ..........................................................PB OSTERAG – Alscace .............................. AWS OTT – Provence............................AWS-SWS PASCAL REYHAUD – Burgundy ................AL PERIGNON Champ. – French..........CWS-SWS RIEFLE – Alscace ............................BB - GC ROMANEE-CONTI – Burgundy ......................GC ROQUETTE – S-Rhone.................CWS-SWS ROTHSCHILD – R-w Bordeaux .............. SWS

RUINHART Champagne .........................CWS SANCERRE – Loire ....................................AL SERENE – Oregon ..................................JMD ST. ANNE Organic .................................... SIC ST. VINCENT Spklg ....................................AL TEMPIER – Provence ............................. AWS THOMAS MOILLARD .................................AL TREVENET – Beaujolais ........................ AWS WACHAU – Austria ................................. AWS DOMECQ Sherries Port –Spain ............. SWS DOMDECHANT WERNER Germany ... C&C DOMGACHOT – R-Burgundy ................. SWS DOMINIO de PINGUS –Spain .................. AWS DOMINIO de ATAUTA –Spain................. AWS DOMINIO de EGUREN – Spain ............ C&C DOMINUS Estate – Napa ..............AWS-SWS DOMUS AUREA – Chile ............................GC DON CRISTOBAL 1492 – Argentina .........JB DON OLIVARAS – Spain ........................... BB DON OLOGORIO – Spain .........................GC DON PX GRAN RISERVO – Spain ..........GC DON SANCHO de LONDO – Spain ...........JB DONNA FUGATA – Italy ......................... SWS DONNA LAURA – Tuscany..................... SWS DONNHOFF Germany ...................AWS-SWS DONUM Estate – Calif. ..............................JB DOW Port – Madeira .....................AWS-SWS DR. ARTURO BERSANO ...........................AL DR. BECKERMANN – Germany.................AL DR. BURKLIN WOLF – Germany ..............GC DR. FISCHER – Germany ...................... SWS DR. LOOSEN – Germany ..........................GC DR. STEPHENS – Napa ................AWS-SWS DR. THANISCH Estate – Germany ............AL DREW FAMILY – Mendocino .........AWS-SWS DRINKWARD PESCHON – Napa........... AWS DROUHIN – R-Burgundy ........................ SWS DRY CREEK............................................ SWS DRY LANDS – New Zealand .................. SWS DRY SACK SHERRY – Spain .................... BB du MOL –Winery Sonoma ......................JMD DUBOEUF – Languedoc......................... SWS DUCKHORN Vinyards – Napa ...............JMD DUJAC FILS ET PERE – France ........... C&C DUO – C. Coast ..................................... AWS DUO – Chile ...............................................JB DUPEUBLE PERE – Beaujolais ..........AWS-SWS DUTSCHKE – Australia .............................GC DUTTON Estate ..........................................PB DYNAMITE Vinyards ....................CWS-SWS

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Hawaii Beverage guide - Brand index E

EBERLE Winery ..........................................PB ECCO DOMANI – Italy................................JB ECHELON – California...................CWS-SWS EDMEADES Vinyards – Mendocino ..........GC EDGE, THE – Napa .................................JMD EDNA VALLEY Vinyards – Calif ....CWS-SWS EGERVIN EGER – Hungary .......................AL EGON MUELLER – Germany ................. AWS EHLERS Estate Napa ...............................GC EL BURRO – Spain.....................................JB EL MOLINO .................................................PB EL PORTTILLO – Argentina ................. AS-SWS ELDERTON – Australia ............................. SWS ELIZABETH SPENCER............................. SWS

ELK COVE Vntyds. – Oregon ........AWS-SWS EILEN HARDY – Australia ..........................JB ELYSE .........................................................PB EMERALD BAY ....................................... SWS EMRICH SCHONLEBER – Germany ........ C&C ENCYCLOPEDIA – Veneto/Spain/R-Bordx/Germ.. SWS EPONYMOUS – Calif.................................JB ERASMO – Chile ...........................AWS-SWS ERATH..................................................... SWS ERBA Mountainside – Calif. ......................JB ERNIE EL – Africa................................... SWS ERNA SCHEIN – Napa ..................AWS-SWS ESCUDO ROJO – Chile ........................ SWS ESSER .................................................... SWS ESTANCIA ............................................... SWS ESTATE RESERVE – Sonoma ................. JB ETUDE Winery – Napa ..................AWS-SWS EVANS & TATE – Australia .........................PB EVERTIDE – Africa .....................................PB EVIL – Australia ...................................... SWS F

FAILlA – California .................................. C&C FAIRBANKS –Port/herry.............................JB FALCONE – C. Coast ....................AWS-SWS FALESCO – Italy ..................................... C&C FAMILLIA BARBERIS – Argentina ...........AL FAMILIA MA\YOL – Argentina ..................JB FANTI – Italy .......................................... C&C FAR NIENTE – California........................ C&C FARNESE – Italy ............................AWS-SWS FAT BASTARD – France .............................JB FAT CAT ......................................................PB FAT CROCK – Australia..............................AL FAURY – N-Rhone .................................. SWS FAUST ..................................................... SWS FAUSTINO – Spain ........................AWS-SWS FAVIA-ERICKSON –Napa..............AWS-SWS FELLUGA – Fruli .................................... SWS

FELSINA – Tuscany ......................AWS -SWS FELTON ROAD – New Zealand.................GC FERREIRA Port – Portugal ........................GC FERRARI Spklg.– Italian......................... SWS FERRARI CARANO ................................ SWS FESS PARKER – Calif.. .............................JB FETZER ................................................... BB FEUDI – Italy ....................................AWS-SWS FEVRE – W-Burgundy ...................CWS-SWS FICHET – W-Burgundy ........................... SWS FICKLIN Port ........................................... SWS FIDDLEHEAD Cellars – Calif./Oreg. ...... C&C FILABOA – Spain .................................... SWS FINCA ALLENDE – Spain ....................... C&C FINCA ARANTEI – Spain........................ C&C FINCA LUZON – Spain ........................... C&C FIREBLOCK – Autralia............................ SWS FIRESTEED – Oregon .............................JMD FIRESTONE ............................................... BB FISH EYE ....................................................PB FLORA SPRINGS – Napa .........................GC FLORIO Ports.......................................... SWS FLOWERS Vnyds/Winery – Calif............ C&C FLUER du CAP – Africa .......................... SWS FLYING FISH – Washington .......................JB FOLEY Estate – C. Coast ..........................GC FOLONARI – Veneto............................... SWS FONSECA Port ..........................................GC FONTANA – Spain .................................. C&C FONTERUTOLI – Tuscany.............AWS-SWS FOPPIANO .............................................. SWS FOREFATHERS – Aust./NZ.......................GC FOREST GLEN Winery...............................PB FOREST Ville/Reserve ...............................PB FORMAN – Napa ...........................AWS-SWS FORIS – Oregon ....................................... SIC FORTIN PAISANCE ....................................AL FORTRESS Vinyards – Calif.. ..................JB FOSTER'S FESTIVAL ............................. SWS FOSS MARAI – Italy ...................................JB FOUR VINES – C. Coast ...............AWS-SWS FOURTEEN HANDS ............................... SWS FOX HORN..................................................PB FOXEN – California................................. C&C FRAGOLINO Strawberry ............................AL FRANCISCAN Oakville ......................... SWS FRANCOIS JOBARD – Burgundy .......... AWS FRANCOIS RAVENEAU – Burgundy ..... AWS FRANK FAMILY – Napa .......................... JMD FRANZIA Vinyards ......................................PB FREEMARK ABBEY – Napa......................GC FREI Bros. – Sonoma ................................JB FRENCH MAID........................................... BB FRENCH RABBIT – France ...................... BB

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FRESCOBALDI – Tuscany .................... SWS FREIXENET Spklg. – Spainish ............... SWS FROG'S LEAP – California ..................... C&C FUENTAS – Spain..........................AWS-SWS G

G.H. MUMM Champ.– FRrencg ............. SWS GABBIANO – Tuscany ............................ SWS GAGLIOLE – Tuscany ............................ SWS GAGNARD –W-Burgundy ..............CWS-SWS GAJA – Tuscany/Piedmont Red ............. SWS GALA ROUGE – France ........................... BB GALLO FAMILY – Calif...............................JB GAMBA – Calif. ..........................................JB GANDIA Estate – Spain..............................AL GANTHIER – Calif......................................JB GARRETSON.......................................... SWS GARY FARRELL ..................................... SWS GASCON – Argentina .................................JB GAZELLA VINHO – Portugal ......... AL -AWS-SWS GEODE – California ................................... BB GEOFFROY RENE Champ. – French ........ SWS GEORGE'S BURRIER – Burgundy.............AL GERSTALKER GLUEWHN – Germny .......AL GEYSER PEAK Winery .......................... SWS GHIZZANO – Tusany .............................. SWS GHOST PINES – Napa ...............................JB GIACOMO MORI – Italy.......................... AWS GIACONDA – Australia ........................... JMD GIESEN – New Zealand ......................... SWS GINI – Veneto ...............................AWS-SWS GINI VILLA FORTUNATOI – Italy ...............PB GIONELLI – Italy .........................................JB GIRASOLE Organic Wine ......................... SIC GIRARD – Napa.........................................GC GIRARDIN – R-Burgundy ....................... SWS GIUSEPPE CORTESE – Italy ................. C&C GLASS MOUNTAIN ................................ SWS GLAETZER – Australia ...............................JB GLENCARLOU – Africa ............................ GC GLEN ELLEN ............................................PB GLORIA FERRER Spklg./Wine .............. SWS GNARLY HEAD ....................................... SWS GOATS DO ROAM – Africa .................... SWS GOLD WATER – New Zealnd ...........AL-SWS GOLDENETE – Mendocino ....................JMD GOLDSCHMIDT – Napa/Sonoma .............GC GONET Champ. – French ................AWS-SWS GOODSPEED – Mt. Veeder .......................AL GORDON BROS . – -Washington ..............JB GOSSET Wine/ Champ. – French.......-AWS-SWS GRAFF FAMILY Vinyards – Calif. ..............JB GRAN FAMILIA – Spain..............................JB GRAN FEUDO – Spain ..............................GC

GRAND ROUSSILLON – France............ C&C GRANT BURGE .........................................GC GRATEFUL PALATE – Australia............ AWS GRATEFUL PALATE GREEN LION....... SWS GRAVES Wine Growers – C.C. .....AWS-SWS GRAYSON Cellars – California............... C&C GRAZIANO – Calif. ....................................JB GREEN & RED ............................................PB GREEN POINT – Australia ............CWS-SWS GREEN Vinyards – Ausralia .................. SWS GREG NORMAN Spklg. – Australian ............ SWS GREG NORMAN Sparkling– Australian ......... SWS GREG NORMAN ........................................ SWS GRGICH HILLS Cellars ........................ C&C GRIVOT – R/W-Burgundy ..................... CWS GROTH – Napa..............................AWS-SWS GROVE MILL – New Zealnd ................... SWS GROVE STREET – Sonoma......................GC GRUET – Calif. ..........................................JB GRUET Spklg. – Mexico .............................AL GUENOC.................................................... BB GUIGAL – N/S-Rhone ...................AWS-SWS GUYON – R-Burgundy............................CWS GYSLER – Germany ............................... AWS H

HAGAFEN Cellars ................................... SWS HAHN Estate – California ...................AL- SIC HALL Vinyards – Napa ..............................GC HALL CREST organic ............................... SIC HALLECK Vinyards – Sonoma ......AWS-SWS HALLCREST – California .......................... SIC HAMILTON RUSSELL – Africa ............... SWS HANDLEY Cellars– Mendocino .............. JMD HANGTIME.............................................. SWS HANNA Winery ....................................... SWS HANZELL – Sonoma......................AWS-SWS HARAS PIRQUE – Chile ......................... SWS HARDY'S NORTAGE HILL – Australia .......JB HARDY'S STMP – Australia .......................JB HARDY'S Whiskers Blake - Port ................JB HARE'S CHASE – Australia.................... SWS HARLAN Estate – Napa ..............AWS - SWS HARLOW RIDGE ........................................PB HARTFORD COURT – Sonoma ................GC HARTLEY & GIBSON Sherries............... SWS HAWK CREST – Napa ..................AWS -SWS HARTWELL ................................................PB HARVEY'S BRISTOL Port ...................... SWS HAUS AM MARKT – Geramny ...................AL HAVENMEYER – Germany .................... SWS HAYMAN & HILL – California......................JB HAZY BLUR – Australia.......................... SWS HEALDSBURG Vinyards – California ........ BB

Hawaii Beverage guide - Brand index HEARTLAND – Australia ............................JB HEDGES Cellars – Washington.................GC HEGGIES –Australia ................................JMD HEINEGE – Washington .............................JB HEINTZ Cellars – Napa .................AWS-SWS HEINTZ Vinyards – Sonoma....................JMD HENSCKE – Australia ..............................JMD HENRI BILLIOT Champagne. ................. AWS HENRI PERRUSSET – Burgundy........... AWS HENRIOT Champ. – French ...................... SWS HENRY'S DRIVE – Australia ......................JB HERDING CATS – Africa ............................PB HERITAGE............................................... SWS HERMAN STORY – C. Coast ..................JMD HERNANOS VILLAR – Spain .....................JB HESS Collection – Napa............................GC HEWITT................................................... SWS HEXAMER – Germany ........................... AWS HIDALGO Sherry – Spain .........................GC HIDDEN RIDGE ...................................... SWS HIGH ALTITUDE – Argentina .....................AL HIGH POINT – Argentina ..........................JB HIRSCH – Austria ................................... AWS HIRTZBERGER – Austria ....................... AWS HITCHING POST – C. Coast .........AWS-SWS HOB NOB – Languedoc ......................... SWS HOLLYWOOD & VINE – Napa ......AWS-SWS HONEYRUN Winery – Organic ....... AL - SIC HONIGS – Napa ......................................JMD HORSE PLAY – California ......................... BB HOUGHTON – Australia ......................... SWS HOUR GLASS – Napa ...................AWS-SWS HOUSE – Washington .............................JMD HOUSE of FRANKIN Champ. .....................AL HUGEL – Alscace ................................... SWS HUNDRED ACRES – Austraia.......AWS-SWS HUNTINGTON Cellars – Sonoma ..............AL HUSIC – Calif. .............................................JB HYDE d' VALLANE – Napa........................GC I

ICEWEIN – Germany ..................................AL ICI-LA BAS – Mendocino/Ore. .........AWS-SWS IL Sparkling Wine – Italiandd ................ SWS IL PODERE – C. Coast .................AWS-SWS IM Wines ................................................. SWS INAMA – Italy .............................................GC INCOGNITO ............................................... BB INGLENOOK ........................................... SWS INNISKILLIN – Canada ........................... SWS IRON HORSE Wine/Spklg. – Sonoma..........GC IRONSTONE Vinyards ............................ SWS IRONY ..................................................... SWS ISLAND DREAM – New Zealand .............. BB

ISLAND PRINCESS ................................... BB ISOLE E OLENA – Italy .......................... C&C ITSAS MENDI – Spain ............................ C&C J

J. DAVIES – Napa ......................................GC J. GARCIA ............................................... SWS J. LASALLE Champ. – French ................ AWS J. LOHR................................................... SWS J. MOREAU & FILS – Loire ....................... BB J. MOSS – Calif..........................................JB J. ROGET Sparkling ............................... SWS J.C. CLLARS – California.........................JMD J.J. JACOBSEN...........................................AL J.J. PRUM – Germany ...............................GC J.L. COLOMBO – N-Rhone ...........AWS-SWS J.P. MOUIEX CHATEAU – Bordx...............AL J&H SELBACH – Germany..................... C&C JABOULET – S-Rhone ...............AWS - SWS JACOB'S CREEK – Australia................. SWS JACKSON TRIGGS – Canada ................ SWS JACUZZI .................................................. SWS JADE MOUNTAIN – Calif. ..............CWS-SWS JAKE FAULT............................................ SWS JANASSE – Rhone ................................. AWS JANSZ – Tasmania ..................................JMD JANUIK – Washington ...............................GC JANVIER – Loire ..................................... SWS JARHEAD RED .......................................... BB JARVIS – Calif............................................JB JASMAN – N-Rhone ............................... SWS JASPER HILL – Australia...........................GC JEAN FOLLARD – Beaujolais ................ AWS JEAN REVEDY – France ...........................GC JEAN-PIERRE MOUEIX – France ............. BB JERMANN – Italy ...........................AWS-SWS JESSIE'S GROVE ..................................... SIC JIM BARRY Cellars – Australia ...............JMD JOEL GOTT – California ......................... C&C JOGUET – Loire...................................... SWS JOHN DUVAL – Australia ..................BB - GC JOLIVET – Loire...................................... SWS JONATA – C. Coast ................................ AWS JONESY Port – Australia .................AWS-sws JOSEPH FAMILY– California ...........SIC-SWS JOSEPH FREIDRICH..................................AL JOSEPH PHELPS – California .................. SWS JUDD'S HILL – Napa .....................AWS-SWS JUSLYN Vinyards – Napa .............AWS-SWS JUSTINO MADEIRA – Portugal ..................AL JUSTINO Madeira ..........................C&C - SIC JUVEY CAMPS – Spain.......................... C&C

K

K VINTINERS– Washigton ..................... C&C K.J. MOLITOR RHEINGAU – Germany......AL KAENA Wine Co. – C. Coast ...................JMD KAESLER – Australia..................................JB KAIKEN – Argentina ...............................JMD KANGARILLA ROAD – Australia ................JB KARLY .........................................................PB KARMA Sparkling – California ................JMD KAZMER & BLAISE Cellar – Calif ......... C&C KELLER Estate – Sonoma.............AWS-SWS KEN BROWN – C. Coast .........................JMD KEN WRIGHT – Oregon ..........................JMD KENDALL-JACKSON – California .............. BB KENNETH-CRAWFORD – C. C......AWS-SWS KENNETH VOLK – Calif. ...........................JB KERPEN – Germany ............................... AWS KIAMIE Wine Cellars – Calif. .....................JB KILAKANOON – Australia .........................GC KIM CRAWFORD – New Zealand .......... SWS KING Estate – Oregon ............................ C&C KING ISH................................................. SWS KINTON – C. Coast ..................................GC KISTLER – California .............................. C&C KLEIN SONOMA Vinyards...................... SWS KLOSTER – Germany .................................AL KNOLL – Austria ..................................... AWS KONRAD – New Zealand ...........................PB KORBEL Sparkling/Wine ........................... BB KOSTA BROWNE – Sonoma.........AWS-SWS KRACHER – Austria ............................... AWS KRIS – Italy ............................................. C&C KRITER Sparkling / Wine............................AL KROHN – Portugal......................................AL KRUG Champ. – French ..................CWS-SWS KUMEU RIVER – New Zealand .................GC KUENTZ – Alscace ................................. SWS KUKKULA – Calif. ......................................JB KULETO Estate – Calif. .............................JB KUNDE Estate ........................................ SWS L

L'ADVENTURE – Calif. ...............................JB L'ANGEVIN – Sonoma ...................AWS-SWS L'OSTAL CAZES – Languedoc ............... SWS L'UAGGIO di GIACOMO – Sonoma ......AWS-SWS L'ECOLE NO. 41 – Washington ...............JMD L'OSTAL – Italy ........................................ AWS la CHABLISSIENNE CRU –Burgdy ............AL la CARRAIA – Italy .................................. C&C la CREMA – Sonoma ................................. BB la DORIA – Piedmnt Red ........................ SWS la FACE – Canada .................................. SWS la FIORITA – Italy .................................... C&C

la GRANIJA – Spain ..................................GC la INA – Spain ..........................................SWS la JOTA – Napa ..........................................GC la JOYA Gran Reserva – Chile ...................JB la MAROUETTE Organic .......................... SIC la MOZZA – Tuscany .............................. SWS la NINA – Argentina ..................................JB la POSSTA – Argentina ............................GC la POUSSIE – Loire ................................ AWS la ROCCA – Organic...................................PB la SCOLCA – Piedmont Red .................. SWS la SIRENE – Napa ..................................JMD la SPINETTA – Tuscany/ Piedmont Red ....... SWS la TERRE ............................................... SWS la TOLEDANA – Piedmont Red ............. SWS la VALANTINA – Italy .................................GC la VIELLE FERME – S-Rhone ................ SWS LABOURE ROI – W-Burgundy ............... SWS LACROSSE – Napa ..................................AL LADOUCETTE – Loire ............................ AWS LAETITIA Sparkling ................................ AWS LAETITIA ................................................ SWS LAGARIA –Veneto .................................. SWS LAGONE – Italy .........................................GC LAGOSTA VINHO VERDI – Portugal .........AL LAIL Vinyards – California ...................... C&C LALANDE ....................................................AL LALLEMENT Champ – French ..................SW LANCASTER ........................................... SWS LANCER'S – Spain ................................. SWS LAIRD FAMILY Estate .............................. SIC LANGMEIL – Australia ................................JB LANSON Champ. – French .................... SWS LARKHEAD ............................................. SWS LASORDA – Italy ....................................... BB LAURENT PERRIER Champ. – French.. SWS LATOUR – W-Burg./Languedoc ............. SWS LAURENZ – Austria .............................. SWS LAVANTUEUX – W-Burgundy ................ SWS LAYER CAKE – Australia/Arentina Italy/Sotuth Rhone ....................... SWS le GRAND NOIR– France ...........................JB le MATA – New Zealand ............................GC le PUPILLE – Tuscany ............................ SWS le SNOOT ................................................... BB LEACOOK Port ....................................... SWS LEAPING HORSE ................................... SWS LEASINGHAM – Australia ..........................JB LEEUWIN Estate – Australia ....................GC LEHRNER – Austria ............................... SWS LENGS & COOTER – Australia ............. SWS LEROY – R-Burgundy ............................. SWS les DEUX RIVES – Languedoc............... SWS les GARRIGUES – S-Rhone................... SWS

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Hawaii Beverage guide - Brand index les HAUTS de la BRUNE – France..........GC LEVENDI................................................. SWS LIBERTY CREEK – Calif. .........................JB LIBERTY SHOOT ..................................... BB LILLYPILY – Australia ............................ SWS LIMERI CK Calif. ......................................JB LINCOURT – C Coast ...............................GC LINDERMAN' S – Australia/Africa ......... SWS LISINI – Tuscany ................................... SWS LITTLE BLACK DRESS............................. BB LITTE BOONEY – Australia ...................... BB LUTTLE PENGUIN – Australia.............. SWS LITTORAI – California .............................JMD LIVINGSTON Cellars – California .............JB LIVIO FELLUGA – Italy .........................CWS LOAN – Australia .................................... SWS LOIMER – Austria..........................AWS-SWS LOKOYA – Napa ........................................GC LOMBARDO Port.................................... SWS LONDER – Mendocino ...............................PB LONG BOARD – Sonoma .......................JMD LONG HOP – Australia .......................... SWS LOG NECK – Africa ............................... SWS LONG SHADOW – Washington ............. C&C LONGORIA – C. Coast ...........................JMD LORING WINE CO. – C. Coast .....AWS-SWS LORINON – Spain .....................................GC LOS VASCOS – Chile ............................ SWS LOT 205 Winery – California .................. C&C LOUIS BERNARD – Burgundy.................. BB LOUIS GUNTRUM – Germany ........BB - GC LOUIS JADOT – France ....................BB - GC LOUIS MARTINI – Napa ............................JB LUCA – Argentina......................................GC LUCE – Tuscany..................................... SWS LUCENTE – Tuscany.............................. SWS LUCIEN ALBRECHT Spklg. ..................... SIC LUCAS & LEWELLEN ...............................AL LUCCIO – Italy ...........................................JB LUDWIG LEWHAUS – Germany ..............PB LUIGI BRUNELLLI –Italy ...........................AL LUIS CANAS –Spain ............................. SWS LUNA ...................................................... SWS LUNA di LUNA – Veneto........................ SWS LUNA di LUNA Spklg. – Italian............. SWS LUPICAIA – Italy .......................................GC LURTON – Argentina................AWS - SWS LYETH – Sonoma ..................................... BB LYNMAR Winery – California ................ C&C LYNX – Africa.............................................PB M

Mac MURRAY RANCH – Sonoma ............JB MacPHAIL FAMILY – C. Coast ........AWS-SWS MACARIO – Italy.................................... C&C

MACON LUGNY – W-Burgundy .......CWS-SWS MACROSTI Winery – Sonoma ...............JMD MACULAN – Italy ................................... C&C MADDOG & ENGLISHMAN – Spain .............JB MAESTRACCI OORSICA –France ............ SWS MAGAINE – French ............................... SWS MAISON KUENTZ-BLAS – Alscace .......... AWS MAR de FRADES – Spain..........................JB MAKOR – C. Coast .......................AWS-SWS MAKULU – Africa .......................................JB MAN Vintners – Africa ............................ SWS MANSFIELD Winery – Napa .........AWS-SWS MANTRA – Sonoma ......................AWS-SWS MANYANA – Spain .....................................JB MAPENA – Argentina ...............................GC MARASKA ..................................................AL MARC BREDIF – Loire ........................... SWS MARC KEYDENWEISS – Alscace ............GC MARCHESI di BAROLO – Piedmont Red ... AWS-SWS MARCHESI di GRESY – Italy....................GC MARCO NEGRI Sparkling.........................GC MARGAN – Australia..................................PB MARGARET'S Vinyards – Calif..................AL MARILYN ....................................................PB MARKHAM Winery ................................. SWS MARQ. de CAcERRES – Spain ............. SWS MARQUES de GRINION – Spain .......... SWS MARQUES de MONSTROLSpklg ..............AL MARQUES de RISCAL – Spain ............. SWS MARQUES LIEN – Argentina ...................GC MARQUES MURRIETA – Spain............. SWS MARQUES PHILIPS – Australia............. SWS MARQUIS de LATOUR Spklg. – French.... SWS MARQUIS LIEN – Argentina .....................GC MARRASO – Argentina.............................PB MARTIN CODEX – Spain...........................JB MARTIN & WEYRICH ........................... SWS MARTINI & ROSSI Wine/Champ. – Italy .. BB MARWOOD Champagne .......................... BB MASI – Italy ...............................................GC MASO CANALI – Italy ................................JB MASON Cellars ...................................... SWS MASON/POMELO – Napa ..................... AWS MATANZAS CREEK – Sonoma.................GC MATEUS – Portugal ............................... SWS MATTHEWS Cellars – Washington.........JMD MATUA VALLEY – New Zealnd ............. SWS MAUI Sparkling Wine ............................ SWS MAVERICK – Australia ........................... SWS MATARIKI – New Zealand ..........................AL MAYACAMAS – Napa............................. AWS McMANIS FAMILY – California ...............JMD McWILIAMS-HANWOOD – Australia .........JB MEDERANO TINTO – Spain ......................PB MEDIEVO – Spain ......................................AL

86 Hawaii Beverage guide MAY 2009

MEDUSA................................................. SWS MELILO Port ........................................... SWS MELIS – Spain.........................................JMD MELKA...................................................... SIC MELVILLE Winery – C. Coast .......AWS-SWS MELINI – Tuscany .................................. SWS MEO CAMUZET – R-Burgundy.............. SWS MER SOLEIL – C. Coast ...............AWS-SWS MERIDIAN Vinyards ............................. SWS MERRY EDWARDS – Sonoma ..............JMD MERRYVALE Vinyards ........................... SWS MESH – Australia ....................................JMD MESSMER – Germay............................. AWS METEOR Vinyards – Napa ...........AWS-SWS METHVEN – Oregon ................................ SIC METTLER ................................................. SIC MEYER FAMILY – Napa......................... AWS MEZZACORONA – Veneto ................... SWS MI SUENO – Napa ..................................JMD MIA'S PLAYGROUND................................ BB MICHAUD Vinyards – California ........... C&C MICHAEL DAVID ....................................... BB MICHEL COLIN DELEGER – Burgundy .... AWS MICHEL OLIVER– France.......................JMD MICHEL REDDE – Loire ...........................GC MICHELE CHIARLO – Italy .......................GC MIDSUMMER Cellars – Calif. ...................JB MILBRANDT – Calif...................................JB MILLS REEF – New Zealand ................. AWS MINER FAMILY – Napa ...........................JMD MINET – Loire ........................................ SWS MINGES – Germany......................AWS-SWS MIRASSOU – California .............................JB MO Sparkling – Italian............................ SWS MOCCAGATTA – Italy ............................ AWS MOET & CHANDON Champ. ...............CWS-SWS MOGEN DAVID...........................................PB MOILLARD .................................................AL MOLLY DOOKER – Australia ........AWS-SWS MOLNAR FAMILY – California ............... C&C MONCHIERO – Piedmont Red .............. SWS MONDAVI ............................................... SWS MONETO Sparkling – Italian.................. SWS MONKEY BAY– New Zealand................ SWS MONMUUSSEAU – Loire...........................AL MONROSSO – Italy ..................................JB MONSANTO – Tuscany ..............CWS-SWS MONTE ANTICO – Tuscany .........AWS-SWS MONTES Estate – Chile..........................JMD MONTEPELOSO – Tuscany..........AWS-SWS MONTEVINA ............................................ BB MONTGRAS – Chile......................AWS-SWS MONTINORE – Oregon .............................AL MONTSARRA Sparkling ...........................GC MONTSTROL Spklg – Spainish............. SWS

MOON MOUNTAIN – Calif ............CWS-SWS MOORE'S Creek– Australia .......................AL MORGAN Winery – California ............... C&C MORGANTE – Italy ................................ C&C MORGADIO, Albarino – Spain ..................GC MORRO BAY – Monterey................ AL -SWS MOSELLAND – Germany ..........................AL MOUNT EDEN ........................................ .SIC MOUNT VEEDER Winery ...................... SWS MOUNTAIN VIEW – California ................JMD MOUNTFORD – New Zealand...................PB MOUTON CADET– R-Bordeaux ............ SWS MT. DIFFILCULTY – New Zealand ..........JMD MT. NELSON – New Zealand ...................GC MUDDY WATER – New Zealand.............. SIC MULDERBOSCH – Africa .........................GC MUELLER – Sonoma ....................AWS-SWS MUELLER CATOIR – Germany.............. AWS MUMM'S – France ................................. SWS MUMM'S NAPA Sparklig ........................ SWS MURPHY-GOODE – California ................. BB MUSCAT OTTONEL – Hungary .................AL N

NACHTGOLD – Germany ..........................JB NANDO – Italy/Marsala..............................AL NAPA RIDGE ..............................................PB NATHANSON CREEK ............................ SWS NATIVE 9 – C. Coast .............................. AWS NATURA – Chile ..................................... SWS NAUTILUS – New Zealand......................JMD NAVARRO – Mendocino ...............AWS-SWS NAVARRO CORREAS – Argentina........ SWS NAVERAN – Spain .....................................JB NEAL – Napa.............................................GC NEIL ELLIS – Africa................................ SWS NEVADA County Wine Guide– Organic ....AL NEW HARBOR – New Zealand ............. SWS NEW HAVEN – New Zealand.................CWS NEWTON Winery ..........................CWS-SWS NEXT – Oregon ...................................... C&C NEYERS Vinyards – Napa ................... SWS NIEBAUM COPPOLO ............................. SWS NICHOLAS COLE – Washington ..............GC NICKEL & NICKEL – California............. C&C NICOLAS FEUILATTE – France ........... C&C NIGHT TRAIN – Natural Wine ...................JB NIELLON – W-Burgundy ........................CWS NINE STONES – Australia ..................... SWS NOBILISSIMA – Italy ..................................PB NONO FRANCO Spklg. – Italian ..AWS-SWS NORMA JEAN ............................................PB NORTH By Northwest – Washington..... C&C NORTH BERKELEY – France.................JMD NORTHSTAR – Washington .........AWS-SWS

Hawaii Beverage guide - Brand index NOVELTY HILL ...................................... SWS NOVIA Sparkling. ......................................GC NOVY Family Wine – California ............ C&C NOZZOLE – Italy ...............................BB - GC NUEVO MUNDO Organic ........................ SIC NUGAN – Australia ....................................PB NUMANTHIA TERMES ................................ C&C NUOVACAPPELETTE Organic ................ SIC O

OASIS .........................................................PB OBERON ................................................ SWS OJAI Vinyards – C. Coast ............AWS-SWS OLIVERHILL – Australia .............................PB OLIVIER LEFLAIVE – Burgundy ............ AWS ONE TRUE VINE ................................... SWS OPICI – California/Italy ..............................AL OPOLO Vinyards – Calif. ..........................JB OPUS ONE – Napa ................................ AWS ORGANIC VINTNERS ............................. SIC ORGANIC WINE WORKS ............... AL - SIC ORIN SWIFT Cellars – Napa .................JMD ORLEANS HILLS – Organic ............ AL - SIC ORNELLAIA – Tuscany .......................... SWS OROGENY Vinyards – Calif. .........CWS-SWS OROYA – Spain ...................................... SWS OSBOURNE SOLAZ – Spain................. SWS OSTERTAG – Alscace............................ SWS OUR DAILY RED Organic ........................ SIC OVERSTONE – New Zealalnd ...................JB OXFORD LANDING – Australia ..............JMD OYSTER BAY – New Zealand ................ SWS P

PACENTI – Tuscany ............................... SWS PACIFIC RIM .......................................... SWS PAGE WINE Cellars – Napa .........AWS-SWS PAGGIO – Veneto .................................. SWS PAHLMEYER – California ...................... C&C PALA – Italy ............................................ SWS PALACIOS REMONDO – Spain .......AWS-SWS PALADIO – Italy...................................... C&C PALI Wine Co. – C. Coast .......................JMD PALM BAY IMPORTS ............................. AWS PALMAZ Vineyards – Napa ..........AWS-SWS PALMNA – C. Coast ......................AWS-SWS PALMES d' ORO – France ..................... C&C PANTHER CREEK – Oregon ................... SIC PAPAPIETRO PERRY – Sonoma .....AWS-SWS PAPIO ..................................................... SWS PARADIGM Winery – Napa ....................JMD PARAISO Vinyards. – Calif. .......................JB PARAS – Calif. ..........................................JB

PARCEL 41 .................................................PB PARDUCCI ............................................. SWS PARINGA – Australia ............................. SWS PARSON'S FLAT – Australia......................JB PASCAL JOLIVET – Loire ...................... AWS PASCUAL TOSO – Argentina .................JMD PASO CREEK ........................................ SWS PATZ & HALL – Napa....................AWS-SWS PAUL BARA Champ. – French.............. AWS PAUL CHENEAU Spklg. – Spanish............... SWS PAUL HOBBS Winery – California ......... C&C PAUL LATO – C. Coast .................AWS-SWS PAUL MASSON Port .............................. SWS PAUL MATTHEW.................................... SWS PAVI Winery............................................ SWS PAVILLON Winery – California............... C&C PAX WINE Cellars – Sonoma .......AWS-SWS PAZO BARANTES – Spain .................... SWS PEACHY CANYON – C. Coast ...............JMD PEAY Vineyards – Sonoma...........AWS-SWS PECCHENINO – Italy ............................. AWS PEDRONCELLA – Sonoma ....................JMD PEGASUS BAY – New Zealand ............. SWS PEIRANO Estate – Calif. ............................JB PEJU – Calif. .............................................JB PELTER STATION .................................. SWS PELTON HOUSE ...............................BB - GC PENFOLDS Pot/Wine– Australia ........... SWS PENLEY Estate – Australia .......................GC PENNER-ASH – Oregon .......................JMD PEPI – Sonoma ........................................BB PEPPER BRIDGE – Washington ..........C&C PEPPERWOOD ........................................BB PERE PATRIARCHE – Rhone.................. AL PEROPAN – Veneto ....................AWS-SWS PERRIER JOUET Spklg/Wine–France .. SWS PERRIER JOUET Spklg.–French ............ SWS PERRIN – S-Rhone .............................. SWS PERRONE ELIO – Piedmont Red .......AWS-SWS PERROT MONOT– R-Burgundy ......... SWS PERRUSSET – W-Burgundy................ SWS PETALUMA – Australia ........................ SWS ETER LEHMANN – Australia .................. GC PETER MICHAEL Winery– California ...C&C PETER PAUL – Napa ...............................GC PETER VELLA ...........................................JB PETITE BISTRO – France ........................ BB PEWSEY VALE – Australia .....................JMD PHIFER-PAVITT – Calif. ............................JB PHILIPE FAURY – NRhone .................... SWS PHIPPONNAT Champ. – French ......AWS-SWS PIANCORNELLO – Italy ......................... C&C PICKET FENCE ...................................... SWS PICO MADAMA – Spain .............................JB

PIERI – Tuscany .................................... SWS PIERRE JEAN – Vin de Pays.....................PB PIERRE GIMONNET Champ. –French...AWS-SWS PIERRE-JOUET Sparkling Wine ............... SWS PIERRE PETERS Champagne .............. AWS PIGHIN – Italy............................................GC PIKE & JOYCE – Australia ..................... SWS PILLAR BOX – Australia ............................JB PILLITTEN Estate .......................................AL PINA Cellars – California ....................... C&C PINE & POST – Washington .................... SIC PINK DOG – Calif......................................JB PINK KNOT – Australia ........................... SIC PINOT EVIL – Vin de Pays.........................PB PIOCHO .................................................. SWS PIO CESARE – Piedmont Red......AWS-SWS POEMA Spklg............................................ BB PIPER HEIDSIECK Champ./Wine– France....... BB PIPER SONOMA Wine/Sparkling ............. BB PIPER'S BROOK – Australia ...................GC PIPING STRIKE – Australia .......................JB PIQUERUS – Spain................................ C&C PIRA LUIGI – Italy .................................. AWS PIRA BOSCHIS – Italy ........................... AWS PIRATHON – Australia .......................... SWS PIRRAMIMMA – Australia ..........................PB PISONI ...................................................... SIC PLACIDO – Veneto/Tuscany .................. SWS PLANETA – Italy ............................AWS-SWS PLUMPJACK Winery – Napa ..................JMD POCAS TERRAS Port – Portugal ..............AL PODERE Poggio Scalette – Italy .......... C&C PODERE SACUTTI – Italy ..................... C&C POGGIO ANTICO – Tuscany ........AWS-SWS POL ROGER Champ. – French ....AWS-SWS POLIZANO – Tuscany ...................AWS-SWS POLKA DOT – Germany ............................JB POMELO................................................. SWS POMMER Champ. – French ................. SWS PONT d'AUVIGNON – France....................JB PONZI – Oregon........................................GC PORTO CRU – Port ...................................JB POTARI Sparkling. – Italian ................... SWS POUILLY FUME –Lorie ..........................CWS PRAGER – Austria ........................AWS-SWS PREMAIT – Ronania ..................................AL PRETESI – Italy ...................................... C&C PREVAIL ................................................. SWS PIRCAS NEGRAS Organic ...................... SIC PRIDE MOUNTAIN – Napa .......................GC PRINCIPESSA – Piedmont Red............. SWS PRINCIPESSA Spklg. – Italian............... SWS PRINCIPATO – Trentino ......................... SWS PRIVATE RESERVE – California ........... C&C

PRIVATE STOCK – California ....................AL PROVENANCE Vinyards ............CWS-SWS PRUNOTTO – Italy ................................. C&C PUERTO VIEJO – Chile .............................AL Q

QUADY ................................................... SWS QUENARDO – France............................ SWS QUERCIABELLA – Tuscany..........AWS-SWS QUILCEDA CREEK – Calif. .....................JMD QUINTA do CARMO – Portugal ...... AL -SWS QUINTA do CRASTO – Portugal...............GC QUINTA do DORADO–Portugal. ........... AWS QUINTA do INFANTADO Port – Portugal ..........AL QUINTA do VESUVIO – Portugal ....................C&C QUINTESSA – Napa .....................AWS-SWS QUIPE ..................................................... SWS QUIVIRA Estate – California .................. C&C R

R Winery – Australia .............................. SWS RH PHILLIPS – Yolo County ..................... BB RL BULLER – Australia .............................PB RADIO COTEAU – Sonoma ....................JMD RADOG – C. Coast ...................................GC RAIMAT – Spain .........................................PB RAMEY Wine Cellars – California ......... C&C RAMON BABLOA – Spain .........................JB RAMONET – W-Burgundy ..................... SWS RAMOS PINTO Port – Portugal...... AWS-SWS RAMPOLLA – Tuscany .................AWS-SWS RAMSAY – Napa .....................................JMD RANCHO ZABACO – Sonoma...................JB RARE WINE Wine/Port – Spain ......AWS-SWS RAVENEAU – W-Burgundy .................... SWS RAVENSWOOD...................................... SWS RAVENTOS Spklg. – Australian/Spainish . SWS RAY'S STATION ........................................ BB RAYUN – Chile ........................................JMD RAZOR EDGE – Australia.........................GC REAL – Spain ......................................... SWS REALM Cellars – Napa .................AWS-SWS RED BANK – Australia ...........................JMD RED BICYCLETTE – France ......................JB RED CAR – C. Coast ....................AWS-SWS RED DIAMOND ...................................... SWS RED ROCK – California .............................JB RED TRUCK ........................................... SWS RED WOOD CREEK – California...............JB REDCLIFFE – New Zealand .................. SWS REGIS MINET – Loire ............................ AWS REGUSCI....................................................PB REILLY'S – Australia ..................................PB REINHARTSHAUSEN – Germany ........ SWS

MAY 2009 Hawaii Beverage guide 87

Hawaii Beverage guide - Brand index RELIC – Mendocino .......................AWS-SWS RENE BARBIER – Spain ........................ SWS RENIERI – Italy ....................................... C&C RENWOOD ............................................. SWS REVANA Family Vynds – Calif/Ore. ....... C&C REVERDY – Loire ................................... SWS REX HILL Vineyards – Oregon................JMD REYNOLDS FAMILY – Napa .....................GC RIBOLI FAMILY ...........................................AL RICARDO SANTOS – Argentina ...............GC RIDGE Vineyards – California ................ C&C RINALDI Sparkling .....................................GC RISATA – Italy .............................................JB RIUNITE – Italy ....................................... SWS ROAD 31 Wine Co – California .............. C&C ROAR – C. Coast .....................................JMD ROBERT CHADDERDON SELECTIONS .......JB ROBERT CHEVILLON –Burgundy ......... AWS ROBERT CRAIG – Napa ...........................GC ROBERT DENOGENT – Burgundy ........ AWS ROBERT FOLEY – Napa .........................JMD ROBERT JASMIN – Rhone .................... AWS ROBERT SINSKEY – California ............. C&C ROBERT STEMMLER – Calif. ...................JB ROBERT TLBOT – Calif. ...........................JB ROBERTSON Estate – S. Africa ................AL ROBINSON FAMILY – Calif. ..................... SIC ROCCA ALBINO – Italy .......................... AWS ROCCA DELLE MAICE – Tuscany ............AWS-SWS ROCCA Vineyards – Napa ........................GC ROCCOLO GRASSI – Italy..................... C&C ROCHFORD – New Zealand .................. SWS ROCINANTE ........................................... SWS ROCK & VINE .............................................PB ROCK BARE – Australia .............................JB RODNEY STRONG Winery .................... SWS ROEDERER Estate Spklg. ...........AWS-SWS ROESSLER – Sonoma ..................AWS-SWS ROLAND LAVANTUREUX – Burgundy ..... AWS ROLF BINDER – Australia .........................GC ROMANELLI – Italy....................................AL ROMANET Port ..................................... SWS ROOT 1 – Chile...........................................JB ROSEMOUNT – Australia....................... SWS ROSENBUM............................................ SWS ROSS NORTHRIDGE – Australia...............PB ROSTAING – Rhone ............................... AWS ROTH ...................................................... SWS ROTHSCHILD – Languedoc ................... SWS ROULOT – R/W-Burgundy ..................... SWS ROUND HILL........................................... SWS ROUND POND ......................................... SIC ROY Estate ............................................. SWS ROYAL TOKAJI CO. – Hungary ................GC RUBICON Estate – Napa ....................... AWS

RUDD Estate – California ..................... C&C RUFINO – Fruli/Italy/Tuscany................. SWS RUGGERI Spklg.– Italian .............AWS-SWS RUGHETTI – Veneto .............................. SWS RUSACK – C. Coast ......................AWS-SWS RUTHERFORD HILL ............................... SWS RUTHRFORD RANCH ............................ SWS S

7 DEADLY ZINS – California .................... BB SA PRUM – Germany ............................. SWS SACRED HILLS –New Zealand .............. SWS SAG ELANDS Vinyards – Wash. ...CWS-SWS SAINT HELENA ROAD Calif. ................... SIC SAINTSBURY – Caneros.........................JMD SALENTEIN – Italy .................................. AWS SALMONCREEK .........................................PB SALON Champagne ..................................GC SALVARD – Loire .................................... SWS SAMANTHA STARR – C. Coast ..............JMD SAMSARA ............................................... SWS SAMUELS GORGE – Australia .............. SWS SAN ANTONIO............................................AL SAN PATTRIGANO – Italy .............AWS-SWS SAN QUIRICO – Italy.............................. C&C SANDEMAN Port ................................... SWS SANDOVAL – Napa ................................... BB SANFORD ............................................... SWS SANFORD X-Dry Champagne....................PB SANTA ALICIA Reserve – Chile .........AL - PB SANTA EMA – Argentina ........................JMD SANTA MARGHERITA. – Tuscany/Trentino .......... SWS SANTA MARGHERITA Spklg. – Italian.................. SWS SANTA RITA – Chile ............................. SWS SANTA SOFIA – Italy ................................. BB SANA ERESA – Itay....................................JB SARTORI – Veneto ................................. SWS SASSICAIA – Italy....................................GC SAUNOIZE – Burdundy .............................GC SAUSAL Vineyards – Sonoma ..................GC SAUVIGNON REPUBLIC – Sonoma ......GC SAUVION – Loire .................................... SWS SAXUM – C. Coast ........................AWS-SWS SCAVINO – Italy ..................................... AWS SCHARFFENBERGER Sparkling ........... AWS SCHEFFIELD Port/Sherry/Marsala ............JB SCHERRER Winery – Sonoma .......AWS-SWS SCHNIEDER – Germany ........................ AWS SCHLOSS SCHOENBORN – Germany .........AL SCHLOSS VOLRADS – Germany ..............AL SCHLUMBERGER – Alscace ................. SWS SCHMITT SOHNE – Germany .................. BB SCHRAFFNBERGER Spklg.................... SWS SCHRAMSBERG Sparkling – California .......GC SCHRADER – Calif. ...................................JB

88 Hawaii Beverage guide MAY 2009

SCHUG – Sonoma .....................................GC SCHWEIGER Vinyards – Napa ............. AWS SCREW KAPPA – Napa ............................ BB SEA SMOKE Cellars – C. Coast .............JMD SEAVIEW Spklg. – Australian ......AWS-SWS SEBASTIAN Vineyards ........................... SWS SEBEKA – Africa.........................................JB SEGHESIO Vineyards – Sonoma..........JMD SEGURA VIUDAS Spklg. –Spainish....AWS-SWS SELAKS – New Zealand ............................GC SELBYWinery – Sonoma .........................JMD SELENE – Napa.............................AWS-SWS SELLA & MOSCA – Italy............... AWS-SWS SELVAPIANA – Italy ............................... C&C SENORIO de SAN VICENTE – Spain .... C&C SEPS Estate – California ........................ C&C SEPTIMA – Argentina ............................ SWS SEQUOIA GROVE – Napa ........................GC SERGIO CARLEI – Australia .................. AWS SERGIO MOTTURA – Italy.................... C&C SETTI PONTI – Italy ..................................GC SEVEN DAUGHTERS ............................. SWS SEXTO – Spain ........................................JMD SHAFER Vynyds – California ................. C&C SHEA – Oregon .............................AWS-SWS SHERWOOD – New Zealand .....................PB SHIRVINGTON – Australia .........................JB SIDURI – California/Oregon ................... C&C SIGNORELLO Vinyards – Napa .............JMD SILVER .................................................... SWS SILVER STAG – Napa................................GC SILVER OAK – Napa......................AWS-SWS SILVER PALM ............................................ BB SILVER VALLEY Spklg. – California.............SIC SILVERADO Vineyards – Napa ................GC SILVIO NARDI – Italy .................................GC SIMI Winery............................................. SWS SIMONNET FEBVRE –W-Burgundy .............. SWS SIMONNET FEBVRE Spklg – French ............ SWS SINGLE Vineyards – Sonoma ....................JB SINGLEBACK – Australia ......................... SIC SIRITA – Napa ...............................AWS-SWS SLAUGHTERHOUSE – Calif. ....................JB SMASHED GRAPES ............................... SWS SMITH & HOOK – Napa .............................AL SMITH WOODHSE Port ......................... C&C SMOKING LOON ....................................... BB SOQUALMIE Winery............................... SWS SOCKEYE – Chile..................................... SIC SOKOL BLOSSER .................................. SWS SOLAIRE ................................................. SWS SOLARIS .................................................CWS SOLDERA – Tuscany.....................AWS-SWS SOLDO – Italy .............................................AL SOLENA – Oregon...................................JMD

SONOMA COAST ......................................GC SONOMA CUTRER – Sonoma..................GC SONMA Reserve ........................................JB SOTER Win.e/Spklg. – Oregon .....AWS-SWS SOUVERAIN ........................................... SWS SPADINO NERO – Italy ............................. BB SPALLETTI – Italy ...................................... BB SPARR Sparkling– French ..................... SWS SPARR – Alscace .................................. SWS SPELLBOUND ........................................ SWS SPRING VALLEY – Washington...AWS-SWS SPORTOLETTI – Italy ........................... C&C SPY VALLEY – New Zealand ................... BB ST. CHRISTOPHER – Germany .................AL ST. CLEMENT – Napa ...................AWS-SWS ST. FRANCIS ............................................. BB ST. GABRIEL – Germany ...........................JB ST. HALLET – Australia .......................... SWS ST. JEAN – Languedoc .......................... SWS ST. MARTIN – Languedoc .......AL-AWS-SWS ST. SUPERY............................................... BB STAG'S LEAP – Napa ...................AWS--SWS STARLIGHT Vinyards – Sonoma..AWS-SWS STARLING CASTLE – Germany .................JB STE. MICHELLE...................................... SWS STEELE ................................................... SWS STELLA – Italy ........................................ C&C STELLINA di NOTTE – Trentino ............. SWS STELTZNER – Napa ................................JMD STEPHEN VINCENT – California ............JMD STERLING Vineyards ....................CWS-SWS STEWART Cellars – Napa.......................JMD STICKS – Australia .....................................JB STIMSON Estate..................................... SWS STOLPMAN – C. Coast .................AWS-SWS STONE Cellars........................................ SWS STONECAP ............................................. SWS STONEHEDGE ........................................ BB STONESTREET – Sonoma .......................GC STORRS – Calif. ........................................JB STORYBOOK MT. – California ............... C&C STRACCALI – Tuscany.......................... SWS STRUB – Germany ................................. AWS SUMMERLAND ....................................... SWS SUSANA BALBO – Argentina...................GC SUTTER HOME Winery .......................... BB SWITCHBACK RUDGE – Napa ...............JMD SYCAMORE LANE .................................. BB SZEKSARON – Hungary ............................AL T

3 BLIND MOOSE .................................... SWS 3 RINGS – Australia................................ SWS 337 ...................................................... SWS TABLAS CREEK...................................... SWS

Hawaii Beverage guide - Brand index TAFT STREET.............................................AL TANGENT – Calif. ......................................JB TAGONIUS – Spain ....................................JB TAIT – Australia...........................................PB TALTARNI – Australia.................................GC TAITTINGER Champagne .........................GC TALTARNI Sparkling ................................GC TALUS ..................................................... SWS TAPENA – Spain .................................... SWS TAYLOR ................................................... SWS TAYLOR-FLADEGATE – Portugal .......BB-GC TAZ ...................................................... SWS TEDESCHI............................................... SWS TENUTA DELL – Tuscany ....................... SWS TERAZAS – Argentina ............................ SWS TERLANO – Trentino .............................. SWS TERLATO ................................................ SWS TERLATO CHAPOUTIER – Australia .... SWS TERRA VALENTINE – Calif. ......................JB TERRE DORIA – Italy ............................. SWS TERREDAVINO – italy ............................. SIC TERRY HOAG ......................................... SWS TERUZZI PUTHOD – tuscany ................ SWS THE OTHER GUY – ....................................JB THE JIBE – New Zealand ...........................JB TIR NA DOG – Australia ........................ SWS TISDALE Vnyd. – Calif. ..............................JB TIZIANO – Germany .................................. BB TOAD HOLLOW – Calif. .............................JB TOASTED HEAD..................................... SWS TOLANI – Tuscany ................................. SWS TOMERO – Argentina ...............................JB TOMMASI – Itay..........................................JB TORBRECK – Australia ......................... SWS TORMARESCA – Italy ............................ SWS TORRES – Spain .................................... SWS TORRSELLA – Veneto............................ SWS TOSTI Sparklig – Italian......................... SWS TOTT'S Champagne – California ...............JB TRADE WINDS ...................................... SWS TRAMIN – Italy........................................ C&C TRAVAGLINI – Italy................................. AWS TREANA – C. Coast ..........................BB - GC TREFETHEN Vinyards – Napa ........AWS-SWS TRES OJOS – Spain ..................................JB TRES SABORES – Calif. ............................JB TREVOR JONES – Australia .................. SWS TRIMBACH – Alscace....................CWS-SWS TRINCHERO – California........................... BB TRINITY OAKS – California ....................... BB TRINQUEVEDEL – S-Rhone .................. SWS TRITONO – Argentina .................AWS-SWS TRIVENTO – Argentina........................... SWS

TRUCHARD Vineyards – Caneros ..........JMD TRUMPETER – Argentina ................... SWS TSCLARKE – Australia ........................... SWS TUA RITA – Italy ..................................... C&C TUDOR – C. Coast ............................BB - GC TUNNEL of ELMS ................................... SWS TURKEY FLAT – Australia .........................GC TURNERS CROSSING – Australia ............ SWS TURNING LEAF – Calif./Germany .............JB TUSK N RED........................................... SWS TUSCAN HILLS – Tuscany ..................... SWS TWENTY BENCH........................................PB TWIN FIN – California .................................JB TWIN VALLEY – California .........................JB TWISTED ZIN.......................................... SWS TWO ANGELS – Calif. ................................JB TWO HANDS – Australia ....................... SWS TWO MT . WATERS – Washington .......... SIC TWO TONE FARMS ............................... SWS TWOMEY – Napa ..........................AWS-SWS TYRUS EVAN – Oregon ..........................JMD TYRRELL'S – Australia ......................AL-SWS V

VAL di SUGA – Italy...................................GC VAL de VID – Spain ................................ SWS VALENTIN BIANCHI – Argentina .............JB VALLE REALE – Itlay .............................. C&C VALLONE – Italy ........................................GC VAMPIRE................................................. SWS VARNER .................................................. SWS VASSE FELIX – Australia ........................JMD VAZA – Spain.......................................... SWS VEGAS 3 – Spain........................................AL VENDANGE ............................................ SWS VENDI – Italy...............................................AL VENTANA Estate – Monterey .....................AL VERAISON-Krupp Bros. – Napa .............JMD VERAMONTE – Chile ............................. SWS VERDILLAC – Bordeaux .............................AL VERITE – Napa ..........................................GC VERSASI – Italy ..........................................JB VEUVE CLIQUOT Champagne...............CWS VEUVE de VERNAY Splkg.– French...............AWS VIADER – Calif............................................JB VIDAL FLEURY – S-Rhone ....................... SWS VIE di ROMANS – Italy ........................... AWS VIETTA – Italy ............................................GC VIGNALTA – Italy .................................... C&C VILAFONTE – Africa ..................................GC VILLA CREEK – C. Coast ..............AWS-SWS VILLA GUILLA – Italy..............................CWS VILLA MARIA – New Zealnd .................. SWS

VILLA MT. EDEN..................................... SWS VILLA POZZI – Veneto/Italy ................... SWS VILLA ROSA – Italy ....................................AL VILLAINE – R-Burgundy ......................... SWS VILMART & CIE Champ. – Frnech .......AWS-SWS VINA COBOS – Argentina ..................... C&C VINA MOCEN – Spain ................................AL VINA SAN ESTEBAN – Chile .....................AL VINA MOCEN – Spain ................................AL VINA SALSEDO – Spain............................GC VINCENTE GANDIA....................................AL VINE CLIFF – Napa .......................AWS-SWS VINEDOS de PARAGOS – Spain .......... C&C VINEDOS TERANOBLE – Chile ............. C&C VINEYARD 29 ........................................... SIC VINI – Bulgaria ........................................ SWS VINITERRA – Argentina ...........................JB VINO NOCETO – Calif. ..............................JB VINOPTMA – New Zealand .................... SWS VINS EL CEP – Spain ............................. C&C VINUM – Calif. ...........................................JB VIRGIN WINES .......................................... BB VISTALBA - – Argentina ...........................JB VITA NOVA ............................................. SWS VITTOR .......................................................AL VOGA – Veneto....................................... SWS VOLCANO – Hawaii ....................................JB VOLCKENBURG – Germany .....................GC VOLPAIA – Italy.......................................... BB VOLTEO – Spain .........................................JB VON SIMMERN Estate – Grmany .............AL VOSS – Napa...........................................JMD

WHITE COTTAGE RANCH – Calif. ...........JB WHITECRAFT – C. Coast..............AWS-SWS WHITEHALL LANE .....................................PB WHITEHAVEN – New Zealand .................. JB WHOOP WHOOP – Australia .....................JB WILD HORSE.......................................... SWS WILD ROCK – New Zealand ..................... BB WILD Wines Fruit Flavored – Calif. ..........JB WILDBERRY – Australia .............................PB WILL GESSELBRECHT – Alscace .............AL WILLAKENZIE – Oregon ...........................GC WILLAMETTE Valley – Ore. ....................AL-GC WILLI SCHAEFFER Germany ................ AWS WILLIAM FEVRE – Chablis .................... AWS WILLIAM HILL – Napa ................................JB WILLIAM JAMES – Calif. ...........................JB WILLIAMS SELYEM .................................. SIC WINDSON SONOMA –Sonoma ................GC WINDY RIDGE ......................................... SIC WINTER – Napa.............................AWS-SWS WINTER HILLS – New Zealand.............. SWS WINZER-KREM – Austria ...........................AL WOLF BLASS – Australia ....................... SWS WOLFBERGER Sparkling..........................GC WOLFGANG – Austria ............................ SWS WOODBRIDGE ....................................... SWS WOODWARD CANYON – Wash.n ......... C&C WYNDAHM – Australia ........................... C&C WYCLIFF BRUT Sparkling – Calif. .............JB WYNNS – Australia........................AWS-SWS X

X Y ZIN .................................................... SWS

W

W.H. SMITH – Sonoma..................AWS-SWS W&J GRAMHAM'S – Portugal................ C&C WAIRAU RIVER – New Zealand.................JB WALNUT CREST – Chile ........................ SWS WARICKS – Africa ....................................GC WARRES – Portugal .............................. SWS WATER WHEEL – Australia ........................PB WATERS.................................................... SIC WATTLE CREEK ..................................... SWS WATTS – California................................... SIC WEIBACH – Alscace ............................... SWS WEIBEL Champagne ..................................PB WEINGUT SELBACH – Germany........... C&C WEINHAUS SCHLOSS ..............................AL WEISE & KROHN Port – Portugal..............AL WENTE Vineyards .................................. SWS WERNER & SOHN.................................. C&C WESTSIDE ................................................. BB WHETSTONE – California ...................... C&C

Y

YALUMBA – Australia ..............................JMD YANGARA PARK – Australia ..................... BB YELLOW GLEN–Australia. ..................... AWS YELLOW TAIL Wine/Spklg. – Australia ...... SWS YVECOURT – France .................................PB Z

Z-D Winery – California........................... C&C ZACA MESA – Calif ...................................JB ZAZA – Spain..............................................JB ZARDETTO – Italy .................................. C&C ZELLERBACH – Calif. ................................AL ZEMMER – Italy ...................................... AWS ZENATO – Italy ...................................... C&C ZIG ZAG .................................................. SWS ZIND HUMBRECHT – France................ JMD ZISOLA – Italy................................AWS-SWS ZONIN – Italy ............................................ SIC

MAY 2009 Hawaii Beverage guide 89

Hawaii Beverage guide - Brand index

Wine & SpiritS from ASiA

I

ICHINOKURA Sake .........................C&C - TA

A

J

AKADAMA Plum Wine – Japan .............. SWS

JINRO Soju .................................................JB

AKITA Sake ................................................ BB

JUNMAI Sake.............................................CH

ARAMASA JIZAKE Sake ............................TA

JUNMAI DAI GINJO Sake..........................CH

B

JUNMAI GINJO Sake.................................CH

C

CHIKUKURIN Sparkling Wine ................... BB CHOKARA Extra Dry Sake........................CH CHIYUMUSUBI Sake ................................. BB CHOYA Plum Wine ...........................BB - CH CRAZY MILK Sake .....................................PB CRAZY CRANE Awamori .......................... BB D

DAI GINJO Sake ........................................CH DAISHICHI Sake ........................................ BB E

EIKO FUJI Sake – Japan ........................ SWS F

FU-KI Wine................................................ SIC FUSANO TSUYU Shochu .......................... NT

GENBEI SAN NO ONIGOROSHI ............... JF GENSHU Sake ........................................ SWS GINJO PREMIER ........................................ JF GINZA NO SUZUME Shochu ..................... JF GOOD OLD DAY Spirits .............................PB H

HAKUSHIKA Sake ..................................... BB

HANA HOU HOU Sake ........................... SWS HANAHATO Sake .................................. C&C HATSUMAGO Sake ................................... NT HATKUTSURA Sake ................................... JF HOSHI Sake ................................................JB

OKUNOMATSU Sake ................................ NT

YATSUSHIKA Sake .................................... BB

OTOJOYAMA Sake ..................C&C - NT - TA

YUKI NO BOSHA Sake ......................... SWS

OZEKI Brands .....................................BB - JF

YURI MASAMUNE Sskre....................... SWS

P

Z

POOCHI POOCHI Sparkling Wine ........... BB

ZUICHO Sake .............................................TA

K

RICE Shochu ............................................CH

KAGUYAHIME Sake .................................. BB

RIHUKI Sake .............................................. BB

KAHORI Sake .............................................PB

RYO Sake................................................... BB

KAIKOUZU Shochu..................................... JF

RYUKYU-OHCHO Awamori Shochu .......... JF

KAMIKOKORO Sake............................... C&C

Beer A

AMSTEL LIGHT – Holland ..........................PB ASAH I.................................................NT - TA AUGUSTIN ABBEY Ale – Belgium .............AL

S

AYINGER – Germany ............................. SWS

KARATAMBA Sake ..................................... JF

SAWANOI Sake ...................................... C&C

B

KASUMI TSURU Sake ............................ SWS

SAWAMOTSURU Sake ..........KS -NT -PB -TA

KATANA Sake ............................................ NT

SETSUGETSUN Sake ............................. PB

KEN DAI GINJO Sake................................ BB

SHICHI HON MARI Sake....................... SWS

KIKKOMAN Plum Wine .......................BB - JF

SHICHIKEN Sake....................................... NT

KIMOTO SHIZENSHU................................ BB

SHOCHIKUBAI Sake .........................CH - PB

KANNOKO Shochu ................................... NT

KINSEN .......................................................PB KIZAKURA Sake ........................................ NT KOMASA Soju ............................................ BB KURO KURISHIMA Shochu ...................... NT KUOMA Soju ........................................... SWS KURUSAWA Sake...................................... NT KUSSUI Spirits ............................................PB KUSSU MIYANOYUKI Sake .......................PB M

MASAKURA Sake ...................................... BB MEIBO Sake............................................ C&C MINOWAMON Sake................................... BB MIYAKO Sake.............................................CH MIYANOYUKI Sake .....................................PB MIZBASHO Sake ....................................... BB MOMOKAWA Sake ................................. SWS MOONSTONE ake .................................. SWS MURAI Sake............................................ SWS

SHOIN Sake............................................... BB SILK ROAD Sake ....................................... BB SUNTORY –Japanese Whiskey ............. SWS SUISHIN Sake......................................... C&C SWEET POTATO Shochu ...........................Ch T

TAIHEIZAN Sake..................................... C&C TAKARA Sake .............................................PB TAKARA MSAMUNE Sake ........................CH TENRANZAN Sake .....................................PB TENSONKOURIN Soju ........................... SWS

BACARDI SILVER ...................................... AB BARE KNUCKEL Stout .............................. AB BASS Ale.................................................... AB BAVIK PREMIUM ........................................AL BIEKEN BROUWERIJ .................................AL BIERE de BOUCHANIER Ale .....................AL BIRRA MORETTI – Italy .............................PB BITBURGER PILSNER ..............................JB BODDINGTONS PUB Ale .......................... AB BOHEMIA – Mexico ....................................PB BORNEM ABBEY Ale – Belgium ................AL BOUCANIER Ale – Belgium ......................AL BRUEGEL Ale – Belgium............................AL BUDWEISER .............................................. AB C

TOKUBETSU Sake ....................................CH

CARLSBERG – Denmark ...........................PB

TOMBO Soju ........................................... SWS

CARTA BLANCA – Mexico .........................PB

TORI KAI Soju............................................ BB

CHANG – Thailand .....................................PB

TSUKINOKATSURA Sake ...................... C&C

CHERISH Ale–Belgium...............................AL CHIMAY – Belgium .....................................PB

U

COLT 45 ......................................................PB

UKIYOE Sake..............................................PB

COOPERS – Australia ............................ SWS

UMEEISHIKI Sake .................................. C&C

COOR'S ......................................................PB

N

UMENOYADO Sparkling Sake ..................PB

CORONA – Mexico .....................................PB

NAMA Sake ................................................CH

W

HAN Soju.................................................... BB HANA Plum Wine .......................................PB

YAEMARU Shochu..................................... NT

R

G

GEKKEIKAN Plum Wine/Sake ............... SWS

YAMADA NISHIKI Sake .............................. JF

OSAKAYA HOBEI Sake .............................. JF

JYUNYO Shochu........................................ NT

BARLEY Shochu ........................................CH BENTOME Sesame Shochu ....................... JF

OHYAMA Wine ........................................ C&C

NIGORI Sake .............................................. JF NKAIDO KITCHOMU Shochu ..................... JF NISHINOSEKI Sake ................................ C&C NOBU Sake................................................. JF

CZECHVAR ................................................ AB WAKAEBISU Sake .................................. C&C WANOKAWA Sake.................................. SWS

DE KNINK ............................................... SWS

WATAIRI BUNE Sake .............................. SWS

DINKELACJER ........................................ SWS

O

Y

OHIKURIN SAKE .................................... SWS

YAEGAKI MU Sake .............................. NT- TA

HOU HOU SHU Sake ............................. SWS 90 Hawaii Beverage guide MAY 2009

D

DOS EQUIS – Mexico.................................PB DUVEL – Belgium .......................................PB

Hawaii Beverage guide - Brand index E

ECHIGO KOSHIHIKARI .............................CH F

FISCHER Amber – France ........................PB FLYING HORSE ...................................... SWS FOSTER'S – Australia ...............................PB FOXBARREL Hard Ciders ..........................AL FRANZISKANER – Germany.................. SWS G

GOLDEN DRAAK Ale – Belgium ................AL GORDON BIERSCH .................................. AB GOSSER Lager....................................... SWS GRIESKIRCHNER – Austrian .....................AL GRIST SORGHUM RICE Ale......................AL GROLSCH – Holland ..................................PB GREENS ................................................. SWS GUINNESS STOUT – Ireland .................... BB H

HARBIN Lager ........................................... AB HARP Lager – Ireland................................ BB HEINEKEN – Holland..................................PB HINANO ..................................................... AB HOEGAARDEN .......................................... AB HURRICANE HIGH GRAVITY ................... AB I

LEFEBVRE .............................................. SWS LOWENBRAU – Germany ......................... AB M

MAD RIVER Brewing ..................................AL MAHARAJAH ......................................... SWS MENABREA – Italy ................................. SWS MICHELOB ................................................ AB MICKEY'S....................................................PB MILLER .......................................................PB MILWAUKEE'S BEST ..................................PB MODELO SPECIAL – Mexico .....................PB MOLSON – Canada ....................................PB MNGOZO – Belgium ...................................AL MOOSEHEAD – Canada ............................PB MORETTI LAROSSA – Italy .......................PB MURPHY'S – Ireland .................................PB N

NATURAL FAMIL ....................................... AB NEGRA MODELO – Mexico .......................PB NEWCASTLE Brown Ale – England ...........PB O

OLDE ENGLISH “800” ................................PB OLYMPIA .....................................................PB ORANJEBOOM – Holland ......................... AL ORION DRAFT – Okinawa ........................CH ORVAL TRAPPIST Ale............................ SWS

S

Y

SAMUEL SMITH – England .................... SWS

YEBISU – Japan .........................................PB

SAN MIGUEL – Philippines ........................PB

YOUNGS ................................................. SWS

SAPPORO – Japan............................. JF - PB SCHNEIDER – Germany ............................PB SCOTCH de SILLY Ale – Belgium ..............AL

ZATEC ..................................................... SWS

SHARKS ......................................................PB

ZIMA ..........................................................PB

SINGHA – Thailand ................................ SWS

Beer miCro

SMIIRNOFF ICE..........................................AL SLOEBER ALE ............................................AL SMIRNOFF ICE Malt Beer ......................... BB SMIRNOFF Raw Tea - Malt Beer .............. BB SMITHWICK'S – Ireland ............................ BB SOL – Mexico..............................................PB SPATEN – Germany................................ SWS ST. IDES Malt Liquor...................................PB ST. PAULI GIRL – Germany .......................PB STEEL Reserve...........................................PB STEELHEAD ...............................................AL STEINLAGER – New Zealnd ......................PB STELLA ARTOIS ........................................ AB STIEGL GOLD – Austria .............................AL STOCK TOP Bellgiian White ..................... AB STOUT .......................................................CH SUNTORY– Japan ......................................PB T

TAJ MAHAL ............................................. SWS TECATE – Mexico .......................................PB

ICE HOUSE.................................................PB

P

TEQUIZA .................................................... AB

INNSTADT BRAUEREI – Germany ............AL

PABST BLUE RIBBON ...............................PB

TETLEYEnglish Ale – England ...................PB

PACIFICO CLARA – Mexico .......................PB

TIGER......................................................... AB

J

PARROT BAY -Malt Beer ........................... BB

TRAPPISTES .......................................... SWS

JAMAICA Ale...............................................AL

PERONI – Italy ............................................PB

TRAQUAIR Ale........................................ SWS

JOHN BARLEYCORN Barley (Seasonal) ..AL

PAULANER – Germany ..............................PB

TROUBADOUR ...........................................AL

PETRUS Ale Belgium ................................AL

TSINGTAO – China .....................................PB

K

PILSNER URQUELL – Czech.....................PB

KAPITTEL WATOU Ales – Belgium ............AL

PINKUS – Germany ................................ SWS

KAPSREITER – Austrian ............................AL

PIRATT Ale – Belgium ...............................AL

KEYSTONE .................................................PB

POPERLINGS Ale – Belgium ....................AL

KILLAN'S .....................................................PB

PYRAMID ................................................... BB

KING COBRA ............................................ AB

U

UNIBROUE – Canada.................................PB

3 PHILOSOPHERS .....................................PB ANCHOR Brewing Co.. ...............................PB BIG SWELL IPA .........................................MB BIKINI BLONDE .........................................MB BLUE MOON Brewing Co.. .........................PB COCONUT PORTER .................................MB DESCHUTES Brewing Co...........................PB HAWAII NUI. ................................................PB LENEUKUGEL ............................................PB LOST COAST ..............................................PB MACTARNAHANS Brewing Co.. .................PB MAUI Brewing Co........................................PB MEHANA Brewing Co.. ...............................PB MENDOCINO Brewing Co.. ........................PB NORTH COAST Brewing Co.. ....................PB PRIMO .........................................................PB ROGUE ......................................................PB SAMUEL ADAMS ........................................PB SIERRA NEVADA Brewing Co....................PB WAILUA WHEAT ........................................ KB

Beer non-ALCoHoLiC BECK'S – Germany .................................. AB BUCKLER....................................................PB CLAUSTHALER ..........................................PB COOR'S ......................................................PB KALIBER – England.................................. BB O' DOUL'S ................................................. AB SHARP’S .....................................................PB ST. PAULI GIRL...........................................PB

Beer orGAniC

V

VAN STEENBERGE Ale – Belgium ............AL

KIRIN BREWERY ....................................... AB

R

KONA Brewing Co. .................................... AB

RED HOOK BREWERY ............................. AB

KRONENBOURG – France ........................PB

RED STRIPE – Jamaica ............................ BB

WARSTEINER – Germany..........................PB

REDBRIDGE .............................................. AB

WESTMAILE ........................................... SWS

ROLLING ROCK ........................................ AB

WILD BLUE ................................................ AB

L

Z

W

LACHOUFE – Belgium................................PB

WIDMER BROS. Brewing .......................... AB

LAKEFRONT Brewing.................................AL

WITTEKERKE .............................................AL

LANDMARK ............................................... AB

WOLAVERS ...............................................AL

BISON Brewing ..................................AL - SIC BLUE CREK .............................................. SIC BRASSERIS DE SILENRIEUX ....................AL BUTTE CREEK Brewing .............................AL EEL RIVER Brewing ...................................AL FISH TALE......................................... AL - SIC SANTA CRUZ ............................................ SIC STONE MILL Pale Ale ............................... AB WILD BLUE ...................................................A

MAY 2009 Hawaii Beverage guide 91

Hawaii Beverage guide - Brand index

WAter A

V

G

O

VOLVIC Impoted ..................................... SWS

GATORADE Sports Drink ...........................PB GLEUKOS Energy Drink .............................PB GVORI Bloody Mary Mix.............................AL GVORI Cocktail Onions ..............................AL GVORI/ Stuffed Olives ................................AL GVORI Dirty Nartini Mix ..............................AL

180 Energy Drink................................. AB ORANGINA Drinks .............................. PB

H

R

HENRY WEINHARDS Soda .......................PB HI ISLAND TEA (N/A).................................PB HIRSCHMANN Pumpbkin Seed Oil ....... SWS HORNSBY - Cider.......................................JB HULA GIRL Cocktail ............................... SWS

RC COLA ............................................ PB RED BULL Energy Drink ......................JB REPUBLIC OF TEA..............................JB RIEDEL Glassware..................AWS-SWS RIGHTO Mixes ....................................BB ROSE'S Mixes ..................................... PB ROYAL KONA Coffee .......................... PB ROYAL MILLS Coffee...........................TA RUMBA Juice ......................................AB

VOSS Imported ................................SWS

ANTIOXDANT Vitamin ................................PB ARROWHEAD Spring ................................JB B

BADIOT Imported.................................... SWS BRAND OF BRITAIN Spatkling ..................PB

W

WAWERA Spring/Sparkling........................PB

miSCeLAneoUS/ non-ALCoHoLiC

C

A

CALISTOGA Sparkling Mineral .................JB CAL PICO ....................................................TA CRYSTAL GEYSER Spring/Spklg. .............PB

A&W Soda...................................................PB AGAVE Nectar ........................................ SWS ALOHA MAID ..............................................TA AMORETTI .............................................. SWS ARIZONA Beverages/Tea ...........................JB AGOSTURA ............................................ SWS ARIEL (N/A Wine) ................................... SWS

E

EVIAN Imported ...................................... SWS F

FEVER TREE Sparkling..............................PB FIJI Imported ...............................................JB FINE Imported......................................... SWS H

HAWAII DEEP BLUE Spring .......................PB HAWAIIAN SPRINGS ..................................PB I

ICELANDIC GLACIAL H2O ....................... AB K

KONA DEEP................................................PB O

O TAHITI..................................................... AB O WATER Flavored .....................................PB P

B

BACARDI Party Drinks............................... BB BACARDI MOJITO ..................................... BB BARISTELLA Mixes ................................ SWS BARTLES & JAMES ....................................JB BON APPLE TITE (NA Wine) ................. SWS C

CALISTOGA Juice ......................................JB CAL PICO Non-Carbonated Water .............TA CALPIS Tea .................................................TA CHATEAU de FLEUR Spklg. (NA) ...........PB-SWS CINTRON Energy Drink ..............................PB CLOSE CALL (N/A) ...................................PB CLUB ......................................................CWS COCO LOPEZ Mixes ..................................PB D

I

IBC Soda .....................................................PB ILLY CAFE ............................................... SWS ITOEN Tea...................................................TA J

JOSE CUERVO Mixes ...................CWS-SWS JACK DANEILS Country Cocktails ............ BB K

KAHLUA RTD.......................................... SWS KONA JOE'S Coffee ...................................JB KONA TRADER Tropical Mixes .................PB L

LANGER Juice ............................................PB LAPAZ Mines .......................................... SWS LION Coffee ................................................PB LOST Energy Drinks .................................. AB M

MADURO Port.............................................PB

SAN PELLEGRINO Sparkling Mineral .......JB SNAPPLE LYTE Spring...............................PB SNAPPLE Vitamin .......................................PB SOLE Water ............................................... BB

EISCH Glassware ..............................BB - GC ENGLISH SUMMER Mixes .................... SWS

MAJOR PETERS' Mixes .....................BB MALIBU Mixes ..................................SWS MIKE'S -Prepared Cocktails ................JB MIKE'S Hard Lemonade.......................JB MIX 1 Protein Drink ............................. PB MODMIX Mixes ................................SWS MONSTER Energy Drinks ................... AB MR. TOMATO Bloody Mary .................JB MR. & MRS. “T” Mixes ........................ PB

T

F

N

TAU Spring ...............................................PB TY NANT Spring Water ............................. BB

4 COPAS ................................................. SWS FINEST CALL Mixes .................................. BB FRIDAY Cocktail ............................CWS-SWS FUNKIN Mixes ....................................... SWS

NANTUCKET Nectars ......................... PB NEW YORK Long Isld. Cocktails .....SWS NIC LITE (N/A) .................................... PB

PARADISE Spring .......................................PB PERRIER Sparkling Mineral ......................JB S

D.J. DOTSON Triple Sec ........................... BB DAILY'S Mixes ......................................... SWS DAMMANN ............................................. SWS DECO Chocolate Essence .........................PB DUET WIalnut Essence ..............................PB E

92 Hawaii Beverage guide MAY 2009

Q

QUICK MIX .......................................SWS QUICK WAYMixes ............................SWS

S

7-UP Soda ........................................... PB SAUZA RDT Cocktail/Mixes ............SWS SENCE ROSE Mixs .........................SWS SHIRAKIKU MIRIN ...............................TA SMIRNOFF Cocktails ............. CWS-SWS SNAPPLE ............................................ PB SOUTHERN SUPREME Mixes ........SWS STEWART'S Original Soda ................. PB STIRRINGS mixes.................. CWS-SWS SUNKIST Orange Soda ...................... PB SUNNY DELIGHT Juices .................... PB SWEET LEAF TEA -Organic................JB T

TARANTULA Mix.................................BB TEJAVA Premium Tea ......................... PB THOMAS KEMPER Soda.................... PB TRADER VIC'S Mixes/Syrups..............JB TROPICANA Juice .............................. PB V

VALIENTE Mixes ................................. PB VENOM Energy Drink ......................... PB W

WAILUA SODA WORKS ......................JB WELCHES ........................................... PB Y

YAESGAKI Cooking Sake ....................TA YOO HOO Chocolate .......................... PB

As the #1 brand index source in Hawaii, a spot ad in The Hawaii Beverage Guide Brand Index is a cost effecent way to expand your brand(s) exposure!

Let us help you maximixes your exposure for your brand today! Give us a call for futher information @ (808) 591-0049

MAY 2009 Hawaii Beverage guide 93

DIreCtOry

INDUSTRY REPRESENTATIVES ALOHA IMPORTING & BROKERAGE, INC. Terri Arashiro Harvey ......................... 988-7923 BACARDI USA Sommer Meyer, State Rep................... 623-6440 BOSTON BEER CO Mike Gorman, Western Division Manager ........................................................... (C) (760) 533-0700 B&Co. David Bertining Philana Bouvier ...... (Ph/Fx) (808) 744-2731 COORS BREWING CO. Tracy Neal, Distr. Bus. Mgr ......(C) (916) 220-9191 (Fx) (916) 355-8595 Rod Takakawa, State Mgr. .......678-4000 (x14808) CROWN IMPORTS, LLC Gary Clark, State Mgr.-HI..........(808) 839-5533 (Fx) (808) 839-5588 Jarret Yoshida, District Mgr.-HI .................. (C) (808) 864-0121 (Fx) (808) 683-0056 E&J GALLO, RETAIL DIVISION Mike A. Berube, CSW, State Mgr. ........................... (C) (808) 284-2772 FOTI-BRYAN ENTERPRISES, INC.......... 524-6677 (Fx) 524-6678 FRANK-LIN DISTILLERS Randy Beddow, State Mgr, ............. (808) 333-566s7 (C) (808) 936-7956 JIM BEAM BRANDS CO. Dave Meadors, State Mgr ..............(C) (800) 291-0711 GLOBAL MARKETING SERVICES ................................................................(808) 596-0086 INTERNATIONAL BEVERAGE BROKERAGE Bill Van Asperen ..............................................638-5544 (C) 226-9463 HAWAII NUI BREWING Andy Baker. ...........................................(808) 271-9701 KOBRAND Phyllis Horner Nishimoto - State Mgr/Wine Portfolio ..................................................................(808) 386-1436 Jim Maguire -Spirit Portfolio ..................(310) 574-3212 KONA BREWING CO. Steven Cole, HI Market Mgr. .....................(C) 756-5040 M & S BROKERAGE, INC. Mark Milton Teresa Milton ....................................................678-0434 (Fx) 676-5797 MAJESTIC FINE WINES-Representing Kendall-Jackson & Corterra Wines ........ (Off.) 261-9941 Michael Hopkins, HI. Region Mgr. ...............(C) 554-7422 (Fx) 261-6663 MAUI BREWING CO Garrett W. Marrero, \Owner. ............. (C) (808) 280-4687 MILLER BREWING CO. Robert Yackley .................................................489-3754 PARLIER INC. Jon Parlier.........................................................623-0373

94 Hawaii Beverage guide may 2009

PATRON SPIRITS CO. Ed Blinn, Vice President ....................... (310) 796-1114 PERNOD RICARD USA Ray Carroll, District Mgr .......................(808) 228-9937 REMY COINTREAU USA, INC. David Gochros, State Mgr. ........... (C) (808) 348-7369 SAN MIGUEL BEER Craig Yoneshige, Pres., C&J Consulting Services. ..............................224-8904 SIERRA-NEVADA BREWING CO. Rob DeKeyrel, Area Manager.-HI ...................................(808) 938-1972 SANDWICH ISLES CELLARS Steve Clark.............................................(808) 573-0152 VINEONE Alan Suzuki, HI Dist. Sales Mgr. . . . . . . . . . . . . . . . .735-2345

(Fx) 735-2343

ASSOCIATIONS

CHAMBER OF COMMERCE

735 Bishop #220, Hon., HI 96813 ......................522-8800 DISPENSER ASSOCIATION

P. O. Box 15157, Hon., HI 96830 .......................922-5918

HAWAII FOOD & BEV. ASSN. ............. 533-6750 or 677 Ala Moana #815, Hon. 96813 .................... 545-2082

HAWAII HOTEL ASSOCIATION

2250 Kalakaua Ste. 404-4, Hon. HI 96815........923-0407 HAWAII RESTAURANT ASSOCIATION 1164 Bishop #905, Hon. HI 96813 ....................536-9105 NATIONAL LICENSED BEVERAGE ASSOC.

(NLBA) .....................................922-5918 or 533-6750

RETAIL LIQUOR DEALERS ASSOCIATION

677 Ala Moana #815, Hon. HI 96813.................533-1292 PRODUCERS

ALOHA DISTILLERS .................... (808) 841-5787 5 Sand Isl. Access Rd., Bld 929, Unit 118 Hon., HI 96819 KONA BREWING CO. ...................(808) 334-1133 75-5629 Kuakini Hwy. Kailua-Kona. HI 96740 KEOKI BREWING CO . ......(800) 245-8884 2976 Aukele St. #87 Lihue, HI 96766 MAUI BREWING CO. ....................................669-3474 910 Honoapiilani Hwy. #55 Lahaina, HIi 96761 (877) MAUI BREW

ANHEUSER-BUSCH SALES of HI 99-877 Iwaena St., Aiea ..................... 487-0055 487-2400 (Fx) 486-4897

BETTER BRANDS 94-501 Kau St. Waipahu .......................... 676-6111 ................................................. (800) 728-2570 (Fx) 676-6149 CHAMBERS & CHAMBERS, INC. 501 Kokea, # A-1 .........................................832-4900 (Fx) 832-4910 CHERRY COMPANY

4461 Malaai St. .............................................422-6555 COASTAL WINE & SPIRITS of HI 318 Kamani St ..............................................591-8825 1(888) 866-9463 (Fx) 591-9121 GRAND CREW WINE MERCHANTS

94-501 Kau St., Waipahu, ................. 676-6190

JAPAN FOODS (HI) LTD.

(Fx) 676-6224

887 N. Nimitz Hwy.......................................537-9528 JMD BEVERAGES

(Fx) 526-0389

99-1269 Iwaena St., Aiea .........................487-9985 (Fx) 487-2043)

JOHNSON BROTHERS of HI

1001Kamokila Blvd. Ste 216, Kapolei ..487-535 487-0008 KOTAKE SHOKAI

(Fx) 485-2626

1812 Kalani St. .............................................847-3926 NISHIMOTO TRADING CO. LTD-HI 331 Libby St. .................................................832-7555 (Fx) 841-3853 PARADISE BEVERAGES 94-1450 Moaniani St., Waipahu............678-4000 678-4100 SANDWICH ISLES CELLARS

MEHANA BREWING CO.

275 E. Kawili St., Hilo, HI 96720 ...........(808) 934-8211

TEDESCHI VINEYARDS

AMERICAN WINE & SPIRITS of HI 1318 Kamani St ......................................591-8825 (800) 866-9463 (Fx) 591-9121

(Fx) (808) 961-9621

HC1 Box 953, Kula, HI 96790 ...........................878-1266 VOLCANO WINERY

P.O. Box 843, Volcano, HI 96785 ..................... 967-7772 OAHU WHOLESALERS

ALLIED IMPORTERS & WHOLESALERS 2298 Alahao Pl., Unit Q, Honolulu .... 842-0562 (Fx) 842--0563

Customer Assistance .........................(808) 216-4520

SOUTHERN WINE & SPIRITS of HI 318 Kamani St. .............................................591-8825 ..................................................(888) 866-9463 (Fx) 591-9121

WILLIAM GLADSTONE IMPORTS

501 Summer St. Ste 502 .................... 737-3637

WORLD WINE TRADING CO. 4224 Waialae Ave., Box 5-254 ...............373-4036 (Fx) 373-3908

KAUAI WHOLESALERS AMERICAN WINE & SPIRITS of HI 1544 Haleukana St., Bay #12, Lihue ..245-2999 (Fx) 245-3327 ANHEUSER-BUSCH SALES of HI 2955 Waapa Rd. ....................................... 245-3263

GRAND CREW WINE MERCHANTS 73-4854 Kanalani St., Kailua-Kona ..............326-2768 (Fx) 329-9421 JOHNSON BROS. of HI, INC. Kawaihae Industrial Cntr., Bldg. # B, Bay 7 .882-1026 Kawaihae 96743 ................................. (Fx) 882-1420

BETTER BRANDS 3071 Aukele St, Lihue ...............................245-4734 (Fx) 245-1748 COASTAL WINE & SPIRITS of HI 1544 Haleukana St., Bay #12, Lihue .245-2999 (Fx) 245-3327 GRAND CREW WINE MERCHANTS 3071 Aukele St, Lihue ........................ 245-4734 (Fx) 245-1748 JOHNSON BROS. of HI, INC. P.O. Box 1911, Lihue, HI 96766.............245-4774 (Fx) 245-4940 PARADISE BEVERAGES 1741 Haleukana St. ....................................245-6938

PARADISE BEVERAGES 452 Kalanianaole Ave., Hilo ........................935-1168 73-5581 Olowalu, Kailua-Kona ...................329-2242

SOUTHERN WINE & SPIRITS of HI 1544 Haleukana St., Bay #12, Lihue . 245-2999 (Fx) 245-3327

BETTER BRANDS 800 Kolu St., Wailuku..................................244-1448 (Fx) 244-1172 COASTAL WINE & SPIRITS of HI 231 Lalo Pl., Kahului ............................ 871-8406 (Fx) 871-9112 GRAND CREW WINE MERCHANTS 800 Kolu St., Wailuku ......................................244-1448 (Fx) 244-1172 JMD BEVERAGES Warehouse 771 Eha St. #21, Wailuku ................... (808) 242-1120 (Fx) 244-5436 JOHNSON BROS. of HI 31 So. Wakea Ave. , Kahului..........................871-4842 (Fx) 877-2797 PARADISE BEVERAGES 821 Eha St., Wailuku...................................244-3144

HAWAII WHOLESALERS

AMERICAN WINE & SPIRITS of HI 61-3785 Maluokalani #12, Kawaihae..882-1841 P.O. Box 44635, Kamuela ........... (Fx) 1-808-882-1401 ANHEUSER-BUSCH SALES OF HI 16-211 Wiliama St.., Keaau, 96749 .............966-7474 75-5563 Kauhola St.., Kailua-Kona ............329-9515 BETTER BRANDS 73-4854 Kanalani St., Kailua-Kona.............326-2768 (Fx) 329-9421 COASTAL WINE & SPIRITS of HI 61-3785 Maluokalani #12, Kawaihae ...........882-1841 P.O. Box 44635, Kamuela ......(Fx) 1-808-882-1401

SOUTHERN WINE & SPIRITS of HI 61-3785 Maluokalani #12, Kawaihae ...............882-1841 P.O. Box 44635, Kamuela ............(Fx) (808) 882-140 MAUI WHOLESALERS AMERICAN WINE & SPIRITS of HI 231 Lalo Pl., Kahului .............................871-8406 (Fx) 871-9112 ANHEUSER-BUSCH SALES of HI 169 Kalepa Pl., Kahului ..................... 877-2520

DIreCtOry

SANDWICH ISLES CELLARS Customer Assistance ....................................249-0095 (Fx) (888) 249-0599 SOUTHERN WINE & SPIRITS of HI 231 Lalo Pl., Kahului.......................................871-8406 (Fx) 871-9112 TANIKAI INC. 787 Alua St., Wailuku.....................................242-6831 (Fx) 244-0794 DEPARTMENT OF LIQUOR CONTROL CITY & COUNTY OF HON. .......... 523-4458 711 Kapiolani Blvd. #600 ......... (Fx) 591-2700 website: www.honolulu.gov/liq COUNTY OF HAWAII East Hawaii ....................................... 961-8218 West Hawaii .....................................................327-3549 101 Aupuni St. #230, Hilo ................. (Fx) 961-8684

website: www.hawaii-county.com/directory/dir_liquor.htm

COUNTY OF MAUI ......................................243-7753 2145 Kaohu St., #105 Wailuku ......... (Fx) 243-7558 website: www.co.maui.hi.us/departments/Liquor COUNTY OF KAUAI ...................................241-6580 4444 Rice St. Ste 120, Lihue.............. (Fx) 241-6585 website: www.kauai.hawaii.gov (click on “Departments”, then click on “Liquor Control”) BATF 300 Ala Moana Bl. #3321 .................................................... 242-6831 STATE TAX OFFICE 425 Queen St. .................................................... 548-2211 U.S. CUSTOMS OFFICES 335 Merchant St., Rm. 225 .............................522-8060

UPDATE YOUR BUSINESS INFORMATION NOW! STOP MISSING POTENTIAL BUSINESS! Help us update our directory with your new contact information! Category: ❏ Representative ❏ Association ❏ Wholesaler ❏ Liquor Commision ❏ Other: Contact Name: ________________________________________________________________ Business Name: _______________________________________________________________ Address: _____________________________________________________________________ Phone/ ___________________________________ Fax: __________________________________ Cell:_________________________________________________________________________ Email: _______________________________________________________________________ Website: _____________________________________________________________________ [email protected] Phone: (808) 591-0049 • Fax: (808) 591-0038

05 /09

may 2009 Hawaii Beverage guide 95

the beverage network crossword This month features clues about Gin.

across 1

5 8 12 13 15 16 17 18 19 21 23 25 26 29 31 35

Imported Gin, with 38 down Standard or average Girls Horse Hole maker Margarine Kid’s cereal brand Sugar-free brand What cars travel on Arranges Imported Gin Arise (2 wds.) Food and Agriculture Organization (abbr.) African nation Chart Makes a sweater Venus

37 Reverend ( abbr.) 39 Gap 40 American Cancer Society (abbr.) 41 Aaron’s son, Moses’ nephew 44 Wrath 45 Bride’s headdress 47 Record 48 Diverge 50 Improvise a speech 52 Neither’s partner 54 Helper 55 Proof ending 57 Whitley ____, Imported Gin 59 Workplace 62 ____ Sapphire, Imported Gin 65 Citizen

96 Hawaii Beverage guide may 2009

66 68 70 71 72 73 74 75

Shoot clay pigeons Id’s counterparts Hawked Waitress on Cheers Meditation Upper body muscles Aye Annoyance

down 1 2 3 4 5 6 7 8 9

Greenwich Mean Time Boat movers Clench you teeth Six-sided polygon Marsupial Music Pull in a fish Domestic Gin Healing plant

10 11 13 14 20 22 24 26 27 28 30 32 33 34 36 38 42 43 46 49 51 53 56 58 59 60 61 63 64 65 67 69

Bony Sward Purple vegetable Shallow area “I dream of __” (old TV show) Talk Example of perfection Fruit Arched Italian herb Brand of dispensable candy Book by Homer Light cake Operate Both Imported Gin, with 1 across Billion years Land Fluids Domestic Gin Sleeping place Opposes customs Platter Small particle Footgear Baby powder Yes Competition at the Greek games Yoga practicer Cooking measurement Before, poetically Stood opposite

solution

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