April 2009 Hawaii Beverage Guide

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W H AT ’ S YO U R C H E R R Y

O-FACE?

COntentS FeatUreS

Volume 60

whats Brewing? Gregg Glaser shares the latest news from across the beer world. 13

Lunazul Brand Profile In todays rough and tough economy, Heaven Hills Lunazul has been especially well-received. By Alia Akkam

i April 2009 i issue No.10

dePartMentS 2

Behind The Bar By David Kratt

6

Tapping the Trade By liane Fu

10

new Product Absolut Mango Vodka

A-2

2009 wSwa Convention By Alla Akkam Trade news Sky ranch Foundation

A-6 A-8

whats Shakin with americas Cocktail Culture? Cocktails trends are shifting. Whats hot? Whats not? Jack Robertiello investigates.

at the Bar By robert plotkin

A-10 Talkin Tech By ian Griffith

19

A-11 naBCa Conference By Daina paulin A-12 Spiritscope By Duncan Cameron A-96 Beverage network Crossword

PriCe LiSt 28

Catching up with Pernod ricard uSa On the heels of its integration with Absolut Vodka, Kristen Wolfe Bieler reports on new developments at the company. Tequila Terroir The latest way for a tequila brand to stand apart from the crowd: where it comes from. By Jack Robertiello

32

SKyy infusions Brand Profile With the companys most recent rollout, All Natural Pineapple, the flavored vodka category remains competitive. Daina Paulin takes a look. 46

48

A-79 Brand index A-94 industry directory

hOW Can We heLP YOU? Subscriptions: To subscribe, or receive help with an existing subscription or change your address, please call us:

Hotel Beverage Programs Hotel bars arent there just for the sake of 38 convenience; theyre destinations. Alia Akkam explores hotel beverage programs that keep customers on property.

Brazils Turn

A-13 Official Price List Section

Americans begin to get a taste of the growing Brazilian wine industry. By Ed McCarthy

Phone: (808) 591-0049 Fax: (808) 591-0038 e-mail: [email protected]

JUSt a CLiCK WaY! hawaiibevguide.com • SUBSCRIBE ONLINE! • Up load Trade Events photos • Advertising Editorial planner • Brand listing A-Z Download • dOWnLOad the:

aPriL beVeraGe netWOrK CrOSSWOrd PUZZLe!

the bevera ge network crossword This month featur

es clues about

Tequila. 6 Margarine 7 Pain unit 8 Option 9 Uncovers 10 Swelling 11 Mongolian desert 12 Adjoin 13 Brief letter 21 Japanese entertainin g girl 23 Incline 26 List of candidates 27 Brief 28 Relating to the moon 29 Artist’s need 30 Not here 31 Vessel 32 Mr. Donahue 33 Peace 34 Land plot 39 M*A*S*H actor (2 wds.) 42 Scat!

Call

46 Admirer 47 Island country 48 Despots

across 1 5 9 14 15 16

Transport 32 Requests Spacecraft detachmen ts 33 Clever remarks Started 35 Expression Musical repeat of surprise 36 Tough Healing plant 37 Card game Philippine dish with 38 Comforts marinated chicken 40 That (possessive or pork ) 41 From Asia 17 Onto 43 General office 18 Inform worker 44 Downwind 19 Renounce 45 That woman 20 Tequila 46 Dickens’ “__ 22 Hermit of Two 24 Executive Cities” (2 wds.) director 47 Scotsman 25 ____ Noble, Tequila 49 ____ Eduardo, 26 Mug Tequila 50 Tequila 28 Long-term memory 53 Searched for 29 And so forth food 57 Fragrance

58 Native ruler in Africa 60 Flavor of sherbet 61 Do work 62 Sound 63 Cask 64 Animal insects 65 Fence 66 Ditto

50 Cow’s offspring 51 Voiced 52 Gown 53 ____ Estampa, Tequila 54 Boy’s friend 55 Flightless birds 56 Demonstra tion 59 Traveler’s aid

solution

down 1 Filthy film 2 N.A. Indian 3 Movie star 4 Cures for everything 5 Tequila

April 2009 Hawaii Beverage guide 1

OF HAWAII to place your order today! Order Toll Free: 1-(800) 728-2570

behind the bar publisher/Editor: Accounting:

38

Christopher Teves

Josie ancog

Staff Writer: Consultant:

Liane Fu Campbell Mansfield

published monthly by:

Service Publications, inc. (USpS 018-010)

1311 Kapiolani Blvd. #301 Honolulu, Hi 96814

PHOne: (808) 591-0049 FaX: (808) 591-0038 TOOL OF THe Trade FOr Hawaii’S Beverage induSTry Serving aLL iSLandS in THe 50TH STaTe SinCe 1949!

[email protected] www.hawaiibevguide.com PrOud MeMBer OF

Y

by David T. Kratt

IT’S A BIT OVERWHELMING

ou’re getting quite the workout. Standing room only and you’ll hear that server printer in your sleep. But, other than needing help with the dirty glasses, things are going good. One customer even says, “You really got your job wired.” Moments later you tear an order off the server printer that’s as long as your arm. Still riding high from the compliment, you jump in feet first with the first drink on the list and work your way down one or two drinks at a time. About halfway through it, you hear, “How does someone get a drink around here?” And then it hits you. Like a cartoon character, your face turns three shades of red one after the other, you feel like you have big cartoon mitten-hands and voices sound like the echoed “Whaagh…whaagh…whaagh,” of Charlie Brown’s parents. The bullet is inches from your back. Legs are spinning“ but you ain’t moving.

according to the computer printout and then prepares all the mixed drinks. She then gets all beers and puts them in order. And so on.

Check please –

All the while, she’s checking on the bar at every possible turn and gives waiting customers her I’ll-be-with-you-as-soon-asI-can signal so they know that she knows that they’re waiting. But before heading to her next customer, she checks that all drinks are present and accounted for: Twenty drinks on the list; twenty drinks prepared. She then tells the server that the drink closest to him is the first drink on the list, two stir sticks are in the diet; one is in the cola, and a cherry is in the manhattan.

Been there done that –

An experienced bartender also feels those flashes of getting overwhelmed, but knows how to work through it. She also knows that it’s better this way than POSTMaSTer: being one-sied to death and, no matter please send address changes to A-4 how untimely, considers long orders an Hawaii Beverage guide, Breathe baby breathe opportunity to get a big chunk of work out p.O. Box 853, Honolulu, Hi 96808 Jumping right in and working down the of the way all at once. In fact, she looks for Hawaii Beverage Guide is an independent monthly list one or two drinks at a time is a quick trade publication devoted to the beer, wine ways to combine smaller orders. way to get bogged down, but not sending a and liquor industry in the entire state of Hawaii. Now when someone asks, you can The views expressed in this publication other than server on his way without a hitch. calmly say, “All I really need is some help our own editorial comment do not necessarily Of all the world’s great wine regions, RiojaAn is the most varied in terroirwill offering experienced bartender take an extraordinary express the opinion of the publisher. Because of with the dirty glasses.” range of wines. From the awe-inspiringthat Sierra Cantabria to the fertile Ebro River valley, deep breath mountains while reading through the confidential nature of the matter contained And now you also know for a fact that the harsh terrain the Calahorra region, you’ll find luscious herein, Hawaii to Beverage Guide is of restricted to the whole order, givingreds, her fruity mindyoung time wines, refreshing rosés and crisp whites. The wines of the Alta, Alavesa and Baja regions match every style, taste you got your job wired. members of the industry. Subscriptions are organize.ofThen, since she’s been there considered thetogreatest food wines. Rioja is the land of 1,000 wines. accepted on thisand basispricepoint only. Nothingand mayare be reprinted before, andgenius. taking into account the Please send correspondence to dtkratt@ Visit vibrantrioja.com andwritten learn why Rioja is pure or reproduced in whole or in part without chartermi.net or P.O. Box 638, Grand permission from the publisher. published monthly particulars of the order at hand, she gets by Service publications, inc., dba Hawaii Beverage Haven, Michigan 49417. ■ into her regular routine: First she fills all Guide. prices are $40.00 + tax per year; $6.00 the glasses with ice, places them in order + tax per single issue, airmail extra. periodicals

THE LAND OF A THOUSAND WINES

postage paid at Honolulu, Hawaii. Contents copyrighted 2009 by Service publications, inc. 6

THE LAND OF A THOUSAND WINES

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national Coverage, OfLocal all the advantage world’s great wine regions, Rioja is the most varied in terroir offering an extraordinary

range of wines. From the awe-inspiring Sierra Cantabria mountains to the fertile Ebro River valley, Network toThe theBeverage harsh terrain of the Calahorra region, you’ll find luscious reds, fruity young wines, refreshing rosés and crispare whites. The publications serviced bywines of the Alta, Alavesa and Baja regions match every style, taste and pricepoint andGroup, are considered the greatest of food wines. Rioja is the land of 1,000 wines. Beverage Media inc. Visit vibrantrioja.com and learn why Rioja is pure genius.

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taPPinG the trade By Liane Fu

Ian Serle

Sales Representative of

Ian Serle

T

he ocean is an interconnected mass of water and, depending on where you look, it can be icy or warm, blue or green, muddy or clear and Ian Serle has seen it from a quite a few different angles. He grew up in Pennsylvania and the Jersey Shore, graduated from Valley Forge Military Academy, and started surfi ng when he was 18. Surfi ng on the East Coast is not the same as surfing in Hawaii. The ocean there is cold, dark and cloudy. But the exhilaration of riding the waves and the camaraderie of meeting his friends out on the water kept him surfi ng all year round. He kept a quiver of wet suits, one for every season. In the winter, he explained that you bring a bottle of warm water to the beach to pour onto your wet suit to help soften the shock of diving into an ocean not much above freezing and below forty degrees. He says, “It helps a little bit”. I asked him about some of the differences between east coast and Hawaii surfi ng. He said, “The water here is warm and crystal clear. Over there on the east coast, you have sand bars and beach breaks whereas here you have reefs and reef breaks. In the east, the ocean is very fickle. You have to be very dedicated to surfi ng in order to do it often. You have to watch for storm systems that stir up the waves and watch for them

6 Hawaii Beverage guide April 2009

to shift to a westerly off shore wind. Here I don’t have to monitor weather reports. I just walk across the street to the beach and take a look. Living here has allowed me to become a fairweather-surfer.” He chuckles. He had always worked in the restaurant industry. At the age of thirteen, he started at a French restaurant washing dishes and making croutons in Pennsylvania. He worked in a number of different restaurants, started bussing when he was 18, and moved to the front of the house. He prided himself on knowing every ingredient in every dish. He never wanted to fi eld a question from a customer and have to say, “I don’t know.” He eventually made it to the Anuenue Room at the Ritz-Carlton in Kapalua Maui and had a chance to work with its spectacular wine cellar. He was their fine dining room captain and also served as their Wine Steward, in charge of their wine program. He did all the Degustation wine pairings with the chefs at the Ritz-Carlton. One of these pairings generated a pivotal moment for him. He paired a Naia 2003(a Spanish white) with Steak Tartare. Not a typical pairing, but the minerality of the white worked perfectly with the aromatics of the onion, the vinegar in the caper, and the mustard in the Tartare.

The pairing brought out the fl avor of the steak and the fruit of the Naia. It was a phenomenal pairing that took people by surprise. It affirmed for him that working in the food and beverage industry was exactly what he wanted to do. He enjoys learning new things, seeing new things, and meeting new people. He is both outgoing and laid back. Like his passion for the ocean, he likes things that are ever changing. This ties in well with the wine world which changes constantly with new vineyards and new vintages at every turn. One of his favorite things to do is empower client’s palates. “Everyone’s palate is different and people shouldn’t be so serious about it. It should be more about fun. The people behind the scenes in the wine industry are farmers; they are people of the land. They work hard so we can all enjoy the fruits of their labor. So we should enjoy, eat, drink, and be merry.” “I would like to continue to learn from those before me and teach those after me. I think it’s always important to strive for more knowledge without ever becoming stagnant or complacent.” ■ Liane Fu is a Certified Sommelier and President of The Wine Stop. She can be reached at liane@ thewinestophawaii.com

2008 BEST IN SHOW DOM A INE DE CA NTON IS THE DOM A INE DE CA NTON ISA INE THE DE CA NTON BENCHM A RK OF GINGER DOM LIQU EU R . BENCHM A RKEU OFRGINGER BENCHM A RK OF GINGER LIQU .

DOUBLE GOLD MEDAL

IS THE LIQU EU R .

Ginger is an essential, unique ingredient Ginger is an essential, unique ingredient Ginger is an essential, unique ingredient for any establishment for any establishment or individual serious or individual serious for any establishment or individual serious about cocktails about cocktails and food ingredients. and food ingredients. about cocktails and food ingredients. Domaine de Canton is the definitive Domaine de Canton is the definitive Ginger Liqueur from France. Domaine de Canton is the definitive Ginger Liqueur from France. Ginger Liqueur from France.

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2 parts D O M A2Iparts NE DE CANTON E DE CANTON 2 parts D O M A I ND OEMDA EI N C ANTON ½ part L I G H½Tpart R ULM IGHT RUM “A sublime liqueur... ½ part L Iadds GHT RUM richness, spicemint andand dimension Muddle fresh2mint and wedges. 2 lemon wed Muddle fresh lemon Top with soda. No2simple syrup nec Muddle fresh mint and lemon wedge to cuisine and cocktails.” Top with soda. No simple syrup necessary

Serve in a tall glass filled with ic

with No simple syrupice. necess eric ripert, Le Bernardin —Top Serve in soda. a tall glass filled with Serve in a tall glass filled with ice.

THE ORIGINA L GINGER LIQU EU R

∙ It is unique in the world

THE ORIGINA L GINGER LIQU EU R ∙ Complex, versatile, THE ORIGINA L GINGER LIQU EU R and appealing

“What’s remarkable∙ about Cantoninisthe thatworld it’s almost∙ 56 Proof; perfect straight, on the rocks or It is unique ∙ It is unique in the impossible to turn it into something thatworld doesn’tmixed in cocktails and food recipes both sweet ∙ Complex, versatile, and appealing and savory taste wonderful.” ∙ Complex, versatile, and appealing

∙ 56 Proof;—new perfectyork straight, on the rocksSIor post A N HERITAGE & PRODUCTION ∙ 56 Proof; perfect straight,FRENCH-A on the rocks or mixed in cocktails and food ∙recipes both sweet Original recipe of Colonial mixed in cocktails and food recipes both sweet “Indochine” where and savory infusions were regularly blended with Cognac “Delicious; beautiful ginger nose and intense, sweet and savory and eau de vie

ginger flavor with a touch of vanilla and some definite FRENCH-A SI A N HERITAGE & made PRODUCTION ∙ Hand in small batches in Jarnac, France FRENCH-A SI A N HERITAGE & PRODUCTION heat; rich and creamy texture.” in the Cognac region

∙ Original recipe of Colonial “Indochine” where ∙ —anthony Original recipe of Colonial where dias blue , “Indochine” COMPLE X & A PPE A LING FL AVOR PROFILE infusions were regularly blended with Cognac infusions were regularly blended with Cognac Editor In Chief of Patterson’s and eau de vieThe Tasting Panel∙ Fresh, delicate, and naturally sweet and eau de vie It isJarnac, refined and finishes smooth and clean, ∙ Hand made in small batches∙ in France with hints of fresh vanilla, honey, ginseng ∙ Hand made in small batches in Jarnac, France “Pale straw / ecru / oyster shell hue; impeccable in the Cognac region clarity.and Cognac in the Cognac region Smells seductively of genuine snappy / zesty ginger root,

ST QUA PROFILE LIT Y with side notes of white pepper X and&aloe; afterAanother COMPLE A PPE LINGFINE FL AVOR COMPLE X & A PPE A LING FL AVOR PROFILE ∙ All natural and hand crafted seven minutes of air∙ Fresh, contact,delicate, the exotic, andbeautifully naturally sweet ∙ Fresh, delicate, and naturally from a base of eau de vie and enhanced balanced aroma offers heightened and intensely earth∙ Madesweet withand VSOP, XO and Grand Champagne Cognacs ∙ It is refined and finishes smooth clean, ginger / ginger snap cookie that arefinishes spot-on;smooth a ∙ It isscents refined and and clean, ∙ Made from hand cut, fresh baby ginger with hints of fresh vanilla, honey, ginseng with hints offirst fresh vanilla, honey, ginseng delicate, understatedand bouquet of the rank and a Cognac ∙ Hints of Tunisian ginseng, Provencal and Orange and isCognac must for ginger lovers. Entry equal parts bittersweetblossom honey, and Tahitian vanilla beans ginger; firm spirit base, and / mossy FINE STearth QUA LIT Y flavor; the FINE ST QUA LIT Y midpalate point is blessed by the ideal balance of all ∙ All natural and hand crafted All natural hand crafted prevailing components:∙spirit, acidity, and bittersweet taste, ∙ Made from a base of eau de vie and enhanced peppery spice, and gingery tang.” DOM A INEDECA NTON.COM ∙ Made from a base of eau de vie and enhanced

with VSOP, XO and Grand Champagne Cognacs with VSOP, XO and Grand Champagne Cognacs ∙ Madeliqueur. from hand cut, fresh baby ginger A perfect ∙ Made from hand cut, fresh baby ginger Classic Rating; out of 5 stars ∙ Hints of Tunisian ginseng, Provencal and Orange ∙ Hints of Tunisian ginseng, Provencal and Orange blossom honey, and Tahitian vanilla beans blossom honey, Tahitian vanilla beans —pauland pacult The Spirits Journal

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Add 3 medium or 2 large muddled strawberri AddSqueeze 3 medium 2 large strawb theor juice of a muddled lime wedge. Squeeze the juice of a lime wedge. Serve in a chilled martini glass. Serve in a chilled martini glass.

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2 parts D O M A I N E D E C A N T O N DO M A I N EEN DE CANTON FAIT2 parts À LA MAIN 2 parts V O D K A 2 parts V O D K A Squeeze the juice of a lemon wedge. Squeeze the juice of a lemon wedge. Add a splash of D simple syrup. Garnish with a lemo O Add a splash Mof simple syrup.C OGarnish with a le . A I in a chilled Nmartini Serve glass. NED ECA NTO Serve in a chilled martini glass.

Call Better Brands of Hawaii to place your order today! • Order Toll Free 1 (800) 728-2570

M

FR ANCE

DOM A INEDECA NTON.COM DOM A INEDECA NTON.COM

75

1 part D O M A I N E D E C A N T O N 3 parts C H A M P AG N E

Domaine de Canton. Product of France. Imported by Maurice Cooper et Cie. LLC, Manhasset, NY. 28%Alc/Vol

Southern Wine & Spirits of Hawaii is proud and honored to partner with

Photo by: Darryl Watanabe

Southern Wine & Spirits now distributes Pernod Ricard products in the Hawaii market. The Pernod Ricard Portfolio represents some of the most powerful Spirit and Wine brands in the industry. From the Iconic Absolut Vodka, to Malibu Rum, Kahlua Coffee Liqueur, Chivas Regal, Jameson’s Irish Whiskey, Beefeater Gin, The Glenlivet, Wild Turkey, and the Luxury Cuveés from Perrier Jouët, & Mumm Champagne.

For pricing and availability, please contact your Southern Wine & Spirits of Hawaii sales representative.

Call Toll Free Order Desk: 1(888)866-9463

neW PrOdUCt

IN AN ABSOLUT WORLD, TRUE TASTE COMES NATURALLY AND WITH A TOUCH OF THE TROPICS World’s Most Iconic Vodka Introduces its First Tropical Flavor ABSOLUT® MANGO

A

BSOLUT® VODKA invites consumers to indulge their fi ve senses as the sweet smell, savory taste and exotic kick of the “king of fruits” explodes with the debut of ABSOLUT® MANGO. The world's most iconic vodka introduces its tenth fl avor, adding a splash of the tropics to the brand’s portfolio. Aromatic and juicy with a pronounced and genuine character of ripened mango, the taste is fruity and full-bodied. And, like all ABSOLUT fl avors, ABSOLUT MANGO is made from all-natural ingredients and contains no sugar and no added preservatives. “ABSOLUT MANGO has done exceptionally well in both the South American market and at Global Travel Retail, and we are eager to replicate that success in the U.S. market, as we offer bartenders and consumers the true taste of mango in their cocktails,” said Ian Crystal, Brand Director of ABSOLUT VODKA. “ABSOLUT revolutionized the fl avored vodka market in the mid-1980s and we continue to set the standard

with exciting new flavors that have strong global appeal.” The most popular fruit in the world and a staple in Asian and Latin diets, mangos bring a touch of the tropics to decadent dishes and desserts. Now, bar, restaurant and nightclub patrons can experience the true taste of mango in a variety of signature cocktails, such as the ABSOLUT MANGO FIZZ, the ABSOLUT MANGO SPICE and the SAGE LADY. World famous for its iconic bottle, the new ABSOLUT MANGO packaging reinforces its strong heritage in the fi eld of design. The bottle design is artistic and asymmetrical, with a strong visual concept. It has more transparent glass than previous fl avors and the decoration consists of mango fruit contours gathered in groups around the bottle. The colors - shades of green, red and yellow combined - are chosen to reflect all characteristics of the fruit and will stand out on back bars and add pizzazz when entertaining at home.

ABSOLUT MANGO Signature Cocktail Recipes ABSOLUT MANGO FIZZ

1 Part ABSOLUT MANGO 2 Parts Lemon-Lime Soda Pour over ice and garnish with a lime.

ABSOLUT MANGO SPICE

1 1/2 Parts ABSOLUT MANGO 1 Part Mango Nectar 2 Slices Jalapeno 1/2 Part Agave Syrup 3/4 Fresh Lime Dash Orange Bitters Muddle jalapeno, agave syrup and mango nectar. Add remaining ingredients. Shake with ice and fine strain into a martini glass. Garnish with a jalapeno slice.

SAGE LADY

1 1/2 Parts ABSOLUT MANGO 2-3 Leaves Fresh Sage 3 Cucumber Slices 1 part Simple Syrup 1/2 part Cointreau(R) Dash Peach Bitters Muddle cucumber, simple syrup and sage. Shake with ice and fine strain into a martini glass. Garnish with a spanked sage leaf.

For more ABSOLUT MANGO recipes, please visit absolutdrinks.com. ABSOLUT VODKA has been committed to developing innovative flavors since the introduction of ABSOLUT® APEACH® , ABSOLUT RUBY RED and ABSOLUT PEARS. ABSOLUT MANGO, the tenth ABSOLUT PEPPAR in 1986, its first flavored vodka. Since then, ABSOLUT has continued to bring flavored vodka to be added to the portfolio, cements ABSOLUT VODKA's leadership position in the a unique twist to common flavors with products such as ABSOLUT® MANDRIN®, ABSOLUT® flavored vodka category. ABSOLUT MANGO is available in 750ml and 1L bottles. CITRON, ABSOLUT® KURANT® , ABSOLUT® VANILIA® , ABSOLUT® RASPBERRI® , 10 Hawaii Beverage guide April 2009

Call Southern Wine & Spirits of Hawaii to place your order today! • Order Toll Free: 1-(888) 866-9463

What’s BreWing

By Gregg Glaser

News from Around the World Brewers Association Announces 2008 Craft Brewer Sales Numbers The Brewers Association, which tabulates industry growth data for U.S. breweries, announced that “today’s small independent craft brewers are gaining alcohol market share due to a shift toward full flavor beer and increased support for local breweries.” From 2007 to 2008, estimated sales by craft brewers were up 5.8% by volume and 10.5 % in dollars. Overall share of the beer category from craft brewers was 4.0 % of production and 6.3 % of retail sales. More than 1 million new barrels of beer were sold in 2008, and close to half of those barrels contained beer from craft brewers.

A-B Drops “Born On” Date for Small Beer Brands The St. Louis Post Dispatch reported that Anheuser-Busch (A-B InBev after being purchased by Brazilian/Belgian brewing conglomerate InBev) has stopped using the highly touted “Born On” date on labels on some of its beer brands. The reason given was that improvements in brewing and packaging reduce the amount of oxygen introduced into the beers and shelf life can be extended up to 180 days. Beers dropping the “Born On” date include Bud Ice, Michelob Porter, Honey Lager and Pale Ale. These beers still have a code showing the packaging date. Mega brands such as Budweiser, Bud Light, Bud Select, Busch and Natural Light will retain the “Born On” wording and a 110-day selling period.

Bud Light Debuts New Packaging Bud Light bottles, cans, secondary packaging and point-of-sale materials will now include the words “superior drinkability” along with new coloring and design elements. The beer will remain the same. This new secondary packaging will include a Spanish language version in key Latino markets featuring the tagline “Tomabilidad Superior” (superior drinkability).

One Of The World’s Most Expensive Beers Launched By Carlsberg Carlsberg’s Jacobsen Brew House in Copenhagen has launched the second brew in its Vintage trilogy. Vintage No. 2 is sold for DKK 2009 (more than 250 Euros) a bottle. Only 600 bottles of this most expensive beer in the world were brewed. The beer was in J.C. Jacobsen’s (the Carlsberg founder) 1847 crypt-like cellar where it aged in French oak casks for 100 days.

KPS Launches North American Breweries, Inc. Private equity firm KPS Capital Partners and Anheuser-Busch InBev have entered into an agreement in which KPS will purchase InBev USA LLC (also operating under the name Labatt USA). The transaction includes the exclusive license to brew Labatt in the U.S. or Canada and the use of trademarks and intellectual property to distribute, market and sell Labatt branded beer — only for consumption in the U.S. Labatt Brewing Corporation will brew and supply Labatt branded beer to Labatt USA for up to three years, after which time the purchaser will be responsible for production. The transaction does not affect Labatt branded beer in Canada or anywhere else outside the U.S. In addition, KPS launched North American Breweries, Inc. as “a national platform for investments and growth in the beer and malt beverage industries.” Two other transactions include the acquisition of substantially all of the assets of High Falls Brewing (Genesee and Dundee brands) of Rochester, NY, and the acquisition of a perpetual license for the Seagram’s Cooler Escapes and Seagram’s Smooth brands.

First St. Pauli Girl Selected Via Online Vote Katarina Van Derham, originally from Slovakia, is the new St. Pauli Girl spokesmodel for the 2009 calendar year. Van Derham

12 Hawaii Beverage guide April 2009

brings the German barmaid brand icon to life and appears on the 2009 St. Pauli Girl poster. Van Derham is the first St. Pauli Girl chosen through an online vote, beating out three other finalists on Maxim.com. She’s the 26th spokesmodel selected in the brand’s history.

Carlsberg Turns Over Brand Rights To Beverage Alliance Carlsberg Breweries in Denmark has transferred its Carlsberg USA imported beer business to Beverage Alliance, LLC, an independent importer owned and managed by Mike Mitaro, who has served as president of Carlsberg USA since 2004. Beer brands include Carlsberg, Elephant, Tetley’s, Kronenbourg, Grimbergen and Okocim.

Heineken USA Announces New On-Premise Strategy Heineken USA has established a dedicated on-premise national account team focused on corporate national accounts. The new group is comprised of sales, marketing and analytical personnel. Heineken stated that because nearly 30 % of the on-premise market is controlled by national and regional chains and because this segment is getting larger every day, the company has established this new team.

Brooklyn Recognizes Brewery’s Contribution Shmaltz Brewing (sort of from Brooklyn; at least in spirit) has been awarded the 2008 Distinguished Business Award by the Brook-

What’s BreWing lyn Chamber of Commerce. In the summer of 2008 Schmaltz officially launched its new line of craft-brewed lagers under the Coney Island brand on a national level. A portion of the proceeds from Coney Island Craft Lagers benefits the non-profit arts organization, Coney Island USA. The line features its self-titled debut offering and four craftbrewed lagers including Sword Swallower (6.8%), Albino Python (6.0%), Human Blockhead (January 2009) and Freaktoberfest (6.6%).

College Freshmen Drink Less The results of the 2008 UCLA U.S. Col-

lege Freshman Study show that beer drinking among college freshmen continues to decline to record lows, with the percentage of college freshmen who reported drinking beer frequently or occasionally at the lowest level since tracking began in 1966. The rate of drinking is 21% lower than in 2000 and down 48% since its peak in 1982.

Consumer/Health Groups Call for Change in How Treasury Department Regulates Alcohol Labeling In a letter to Treasury Secretary-Designate Timothy Geithner, four public interest groups — Center for Science in the Public

New Beers

Saranac

Guinness 250th Anniversary Stout On April 24th, Guinness will release a stout with a special recipe to commemorate the 250th anniversary of the 9,000-year lease signed by the brewery founder, Arthur Guinness, for the Dublin location of the St. James’s Gate Brewery. The recipe for Guinness 250th Anniversary Stout is described as one that will combine stout and ale malts, including roasted barley, in a double brew stream, topped off by triple hop addition. It will be available in the U.S. for only six months. A six-pack of Guinness 250th Anniversary Stout bottles will retail for between $7.99$8.49 and will also be available on draft. The 250th Anniversary Stout six-pack can gift pack will include commemorative pint glasses.

Hop Hound Amber Wheat Hop Hound Amber Wheat (5.3%) is the new spring seasonal beer from Anheuser-Busch’s Michelob line. It’s brewed with wheat, caramel, carapils and pale malts as well as Hallertau, Cascade and Willamette hops. Available in 12-oz bottles and on draft.

The Imperial Series The Boston Beer Co. has released a new year-round big beer series under the Samuel Adams name: the Imperial Series. Sold in 12-oz. four-packs, the beers include Samuel

Interest, Consumer Federation of America, National Consumers League and Shape Up America! — are urging “swift action” to “mandate standardized, comprehensive alcohol labels.” Information desired by the groups includes basic serving facts disclosing alcohol content per serving and the definition of moderate or low-risk alcohol consumption on all alcoholic beverage labels. This would include a standardized “Alcohol Facts” panel on all beer, wine and distilled spirits products listing such basic information as the serving size, calories per serving, alcohol content per serving and the definition of a “standard drink.” ■

Adams Imperial Stout (9.2%), Samuel Adams Imperial White (10.5%) and Samuel Adams Double Bock (9.5%). Only Double Bock was previously available (for 20 years), and only for a six-week window at a time.

Leinenkugel’s Classic Amber Leinenkugel’s Classic Amber (4.9%) from Jacob Leinenkugel Brewing in Wisconsin (a Miller-owned brewery) is a new year-round beer. It’s a 100% malted lager brewed with pale, caramel and Munich malts and Cluster, Cascade, Mt. Hood and Hallertau hops. Available in 12-oz bottles and on draft.

Modelo Especial Crown Imports added a new package to the Modelo Brands Family in March — the Modelo Especial 12-ounce can 18-pack. The package rollout is supported with an array of point-of-sale materials, including shelf strips, display cards, static stickers and banners.

PALM Beer PALM Beer (5.4%) from Belgium has been released in the U.S. for the first time in 33-cl bottles from PALM Breweries, the largest independent brewer in Belgium.

The F.X. Matt Brewery of Utica, NY, has made a packaging change to its Saranac family of beers. The design hasn’t changed much since the first beer, Saranac 1888 (now known as Saranac Adirondack Lager) debuted in 1985. In the new design the watercolors change from oval to a square covering almost the entire label. The Saranac 12 Beers of Summer and Saranac Summer Brew are now available. This year’s 12 Beers of Summer pack features four new flavors along with some from the past: Saranac Pale Ale, Saranac Summer Ale (a lemon-flavored beer), Saranac Helles, Saranac Amber Wheat, Saranac Rye Pilsener and Saranac Pomegranate Wheat.

The Michelob Spring/Summer Sampler Pack The Michelob Spring/Summer Sampler Pack is made up entirely of wheat beers: Shock Top Belgian White (5.2%), Michelob Dunkel Weisse (5.5%), Hop Hound Amber Wheat and Michelob Honey Wheat (5.6%). Available in 24-packs (six of each beer), 12-packs (three of each beer) and six-packs (two of each beer, Hop Hound Amber Wheat not included).

April 2009 Hawaii Beverage guide 13

THE ROYAL HAWAIIAN A LUXURY COLLECTION RESORT

Waikiki

The Royal Hawaiian, a Luxury Collection Resort, ushered in a new era of luxury, Saturday, March 7, 2009, with a gala celebrating the property’s majestic history and illustrious reopening. Where Taittinger Champagne was flowing and used to Toast the success and blessing of the newly renovated hotel.

(l-r) George Szigeti, president Better Brands; Mayor Mufi Hannemann; phyllis Horner Nishimoto, Kobrand Hawaii State Manager; Jenifer Winko, Better Brands.

(l-r) phyllis Horner Nishimoto, Kobrand Hawaii State Manager; Hugh Duncan, Vp Better Brands; Michael Swerdloff, Wine Buyer royal Hawaiian; Jenifer Winko, Better Brands; Jocelyn McCann, Better Brands Grand Crew.

(l-r) Joey Gottesman, Spirit Buyer royal Hawaiian; Jenifer Winko, Better Brands, Hugh Duncan, Vp Better Brands; phyllis Horner Nishimoto, Kobrand Hawaii State Manager; George Szigeti, president Better Brands; Jennifer Duncan.

Better Brands of Hawaii • Order Toll Free: 1-(800) 728-2570

brand profile

AFForDABLe

Luxury

Lunazul 100% Agave Tequilas offer super-premium quality with premium prices. By Alia Akkam

I

n today’s economy, the role of value brands has become especially poignant. But, when a product manages to be both affordable and of high quality, then it’s especially poised to do well. Enter Lunazul 100% Agave Tequilas. Through a joint venture in 2008, Heaven Hill Distilleries, Inc. and Tierra de Agaves S.A. de C.V. launched the super-premium blanco and reposado tequilas and so far have reported a remarkable first-year sales performance. Then again, it’s not every day a super-premium tequila sold at premium prices ($21.99 for 750 ML) hits the market. “We were very excited to get it off the ground and running. Our timing was perfect,” says senior brand manager, Reid Hafer. Made from 100% estate-grown blue agave, distilled and bottled by the Beckmann Gonzalez family at the Tierra de Agaves Distillery in Tequila, Jalisco, Mexico, Lunazul comes from a family that has over 200 years of tequila-making under its belt. This distinctive background inevitably attests to the quality of the brand which has already been awarded a gold medal for its resposado and a silver medal for its blanco variety at the San Francisco World Spirits Competition. During its pivotal launch year, Hafer says the goal was to introduce Lunazul to retail markets, share its history and get the product into as many hands as possible. “There has been a little more hand selling with Lunazul and that has made such an impact because of the authenticity of the brand,” she explains. While a brand’s quality and heritage are perhaps more important to customers today than ever, the economic climate also means an appealing price point is key to their buy-

ing decisions. With Lunazul, customers don’t have to sacrifice the first for the latter. Although Heaven Hill’s portfolio already includes several tequila brands—including the ultra-premium La Certeza line that also came in the joint venture with Tierra de Agaves—because of Lunazul’s distinction, it was a particularly timely addition. “Two Fingers is a strong player in the mixto category, La Certeza competes at the top end

Blue Moon Margarita 1 1/2 oz. Lunazul Blanco 3/4 oz. Orange Liqueur 3/4 oz. Fresh Lime Juice Pour the ingredients into a shaker with ice cubes; shake well. If desired salt the rim of a chilled margarita glass. Strain; pour contents over fresh ice, garnish with a lime wedge.

of 100% agaves and Lunazul completes a tequila portfolio that spans the different price points,” explains Larry Kass, Heaven Hill’s director of communications. Kass says that because Lunazul has such a unique selling point, the brand has been able to successfully secure top-notch displays and shelf presentation from retailers. To drive the message of affordable price point and quality, Lunazul also recently introduced a 1.75 L bottle. “We’re really focusing on the distribution of the 1.75 L bottle and summer valueadded packaging to coincide with the key selling season,” adds Hafer, who looks forward to tequila’s most popular time of the year, ushered in by Cinco de Mayo festivities. For 2009, though, in addition to targeting retailers, expect Lunazul to develop its on-premise relations as well. “We have the opportunity with other brands in our portfolio, such as Hpnotiq and PAMA pomegranate liqueur, for a lot of on-premise distribution,” explains Hafer. Unlike other beverage alcohol products that may require bartenders take the time to educate themselves on how to best sell it to their customers, for Lunazul, the familiarity of tequila is a boon. “When you’re able to trade up consumers from a mixto to a top shelf without damaging your bottom line, it is an appealing message to the on-premise,” says Kass. “It’s part of the greater value-quality proposition that makes Lunazul so right for these times.” n April 2009 Hawaii Beverage guide 15

arOUnd haWaii MP 81:40:3 90/2/3

1 ddni.2NB_da578.01x52.8ajoiR90

Southern Wine & Spirits hosted an earth friendly wine promotion of Sterling Organics, Parducci and Chapoutier during the grand opening celebration in February of Island Naturals Mkt & Deli in Kona, attended by Darren Sakai, Coastal Wine & Spirits; Sai Fon Woozley, wine buyer and Joe Houlahan, general manager.

Rick Kimura of Southern W&S –Hawaii Broad Market, with Hanalei Conda, manager and bartendress for Blackrock Cafe on the big island was on hand to introduce Absolut ‘s new wine – “Mango Special” this promotion was held in February.

“Pearl Ultra Lounge is one of THE TOP accounts for Skyy Vodka. They use this fine spirit in their well as part of their on-going strive for excellence, that is also why they sell Joseph Phelps Cabernet Sauvignon by the glass! Pearl Ultra Lounge has become one of if not the top on-premise account for this boutique winery! Again with a hunger for being the best they use the best!” Maria Burke, bartendress Pearl Ultra Lounge and Mark Miyahira of Southern Wine & Spirits

The Shack Waikiki held a great promotion featuring Crown Royal! (l-r) John Romero, manager; Chris Wheeler Of Events International; Brendan Burchfiel, owner; Koye Sorenson, Events International and Larry Pike of Coastal Wine & Spirits.

THE LAND OF A THOUSAND WINES Of all the world’s great wine regions, Rioja is the most varied in terroir offering an extraordinary range of wines. From the awe-inspiring Sierra Cantabria mountains to the fertile Ebro River valley, to the harsh terrain of the Calahorra region, you’ll find luscious reds, fruity young wines, refreshing rosés and crisp whites. The wines of the Alta, Alavesa and Baja regions match every style, taste and pricepoint and are considered the greatest of food wines. Rioja is the land of 1,000 wines. Visit vibrantrioja.com and learn why Rioja is pure genius. Chris Wheeler of Events International with bartender Steven Denucci who is proud to feature Crown Royal at The Shack Waikiki. 16 Hawaii Beverage guide April 2009

Melia Marks of Promotional Models Hawaii displays Captain Morgan’s Parrot Bay Key Lime, featuring the Key Lime Colada at The Shack Waikiki.

THE LAND OF A THOUSAND WINES Of all the world’s great wine regions, Rioja is the most varied in terroir offering an extraordinary range of wines. From the awe-inspiring Sierra Cantabria mountains to the fertile Ebro River valley, to the harsh terrain of the Calahorra region, you’ll find luscious reds, fruity young wines, refreshing rosés and crisp whites. The wines of the Alta, Alavesa and Baja regions match every style, taste and pricepoint and are considered the greatest of food wines. Rioja is the land of 1,000 wines. Visit vibrantrioja.com and learn why Rioja is pure genius.

From top left: Jackson Cannon, bar manager, Eastern Standard Kitchen & Drinks in Boston and their “Alpine” cocktail; Neyah White, head bartender at San Francisco’s Nopa and their “Sherry Shrub” cocktail

The

CoCkTail’s FuTure What’s next for america’s drinkers? By Jack Robertiello

I

t’s impossible to overstate the popularity of the cocktail today. Every magazine and newspaper, it seems, features regular coverage of beverage trends and local mixology stars. Drink websites blossom and flourish, cocktail-making classes sell out and, with feverish enthusiasm, mixologists continue to mine the old, explore the new and invent anything they can’t find to make amazing drinks.

With spirits being introduced in the U.S. at an unprecedented rate and pre-Prohibition drinks spreading beyond the major cocktail markets, it’s hard to pin down what’s next. Just ask cocktail soothsayer Gary Regan. “I am not exactly sure which direction cocktails will head into in 2009, and that’s probably because I believe that they will continue to grow in every which way,” he says. Regan, who’s long followed drinks for the San Francisco Chronicle and ArdentSpirits.com and

has developed the Worldwide Bartender Database, says the ubiquity of fancy drinks and consumer interest is pushing bartenders to further experimentation. “We’ll see more and more twists on the classics, bartenders will create their own bitters, tinctures and marigold-infused sweet and dry vermouth or some such thing, and they’ll create drinks that we can’t even dream about making at home. They will push the envelope far too far, and that’s what I think has to happen next in

WhaT To WaTCh For iN 2009 IN Savory spirits:

Gin has become the bartender’s best friend once again, and its flavor spectrum is being expanded by both big and small companies. Now, once again, Dutch-style Genever (from Bols) is widely available in the U.S., and bartenders are starting to turn away from even high-grade sweet spirits, looking to the savory side for inspiration. Rye, less sweet and spicier than most bourbons, has already benefited from this trend, and even vermouth makers, like Noilly Prat, are returning to traditional recipes.

Value cocktails:

Is the $12 cocktail on life support yet? As the economy teeters, some restaurants are trying to bolster sales and build traffic with smaller or less expensive cocktails. Amidst the flood of spirits are numerous value brands, especially among bourbons and vodkas, that are making their way to the well to replace the super-premiums or at least become an essential part of the back bar. Look for more.

Nutriceutical cocktails:

At NYC’s Apotheke, mixologist Albert Trummer lists drinks boasting the ability to stimulate, calm, or otherwise affect one’s mood, much like the vitamin and nutrient-enhanced bottled waters and teas so popular today. Apothecary Apotheke, NYC in Philadelphia does much the same, using essences, tinctures, medicinal herbs and other non-traditional bar ingredients to add more than flavor to a drink.

Martini glass lineup and restaurant diners at Mint/820 in Portland, OR

order for us to find a level at which to operate,” he continues. As Regan suggests, tracking the latest developments can be a dizzying endeavor, but there are two general areas on which contemporary cocktail advocates are focusing with laser intensity: a closer attention to ingredient selection and the development of diverse philosophical approaches, based on regional differences and trends. Meanwhile, bartenders are relishing the attention they’re getting, and putting it to good use. “There’s this general sense that this cocktail thing has penetrated the mainstream,” says Jackson Cannon, bar manager of the celebrated cocktail spot Eastern Standard Kitchen & Drinks in Boston. “Now, the rank and file guest in our restaurant is very interested in our specialties. They’re not as quick to question the brands we use but are more interested in drinks with identity of the place.” This openness encourages Cannon and others to create drinks that may recently have been considered too off-beat or challenging for the average customer to accept. As customer knowledge increases, bar staffs are trying to keep up, says Neyah White, head bartender at San Francisco’s Nopa. “If you want to have a serious bar program, a huge education component really is important. You have to be able to talk about the spirits, but also the drinks, because at every place, it seems, the drinks are all new. People are taking risks, and the guests that get it, really get it and are proud of knowing the ingredients and details about distilleries.”

Do-It-Yourself cocktails:

Look for more bars involving customers in the drink crafting. At Copa d’Oro in Los Angeles, guests peruse ingredients at the bar or refer to a daily menu listing available spirits, herbs, fruits and vegetables, and can mix and match to make their own concoction or ask a bartender for collaborative suggestions.

Cordials with less sweetness:

Producers of some well-known liqueurs use different formulas when making products for the U.S. market, generally sweeter and with lower alcohol. Bartenders who travel internationally often return with a few bottles of stronger and intensely fruity liqueurs and have been pushing companies to bring better liqueurs here. A number of small producers are readying some superior ones for entry soon.

A Cocktail List That Stands Out With this consumer openness and knowledge in the background, and an increasing competition to stand out in a crowded cocktail field, bars and restaurants are staking out territory with a mix of the old and new. The so-called classic cocktail is now firmly established as a bar necessity, and bartenders are continuing to mine the pre-Prohibition era for old/new ideas: for instance, punch has quickly evolved from a quirky concept to a niche service style. At the Clover Club in Brooklyn, in just one example, punches are made for groups of three or more and served in bowls coming from owner Julie Reiner’s private collection. Other, slightly more diffi cult drinks, like shrubs, which employ fl avored vinegars, are also finding favor. “It begins and ends with the guest and what they will accept,” says Cannon. “The list of what’s considered exotic is shrinking.”

Global warming.

We make our bourbon carefully. Please enjoy it that Way. Maker’s Mark® Bourbon Whisky, 45% Alc./Vol. ©2009 Maker’s Mark Distillery, Inc. Loretto, KY

TheCoCkTail’sFuTure OUT Fruit bombs:

Appletinis, Cosmopolitans and other overly sweet drinks seem to have peaked in popularity, as cocktails with flavor profiles balanced among tart, sweet, bitter and salty gain advocates and fans daily. The return to classic and preProhibition drinks has given birth to a new generation of drinkers.

Big vodka:

There will be increasing pressure on mass market vodkas from the on-premise, especially as bars and restaurants look to shrink overly large inventories, make room on the back bar for newer, more modern spirits. Cost-cutting might help, but no one wants to go there. Yet .

Excessively large glassware:

In the early part of the decade, bars started serving customers large and expensive drinks looking to build check averages. But the drinks warm quickly and are often too sweet for contemporary tastes. Look for more modestsized glasses like the coupe.

Extreme cocktail-making:

Some popular techniques – like fat-washing or ingredient smoking – can add remarkable depth and character to drinks. But foams, gels and other enhancements often seem gimmicky and add little to a customer’s enjoyment, and the bars and restaurants that don’t focus on the customer in 2009 won’t be around in 2010.

Astringent bitterness:

Some contemporary bartenders who like to tinker and experiment to recreate extinct bitters or develop their own creations seem to fall in love with their own products and end up serving potions as unpleasant as a witch’s brew. Customers may feel too intimidated to say anything, but they will eventually turn away from bars where bitter is the new sweet.

Apothecary bar & lounge in Philadelphia

Mixologists will pay even closer attention to ingredient selection and the development of diverse philosophical approaches this year. An increased interest in fresh ingredients and the simultaneous explosion of South American produce in the U.S. has allowed operators to introduce drinks made with kumquats, gooseberries, lime leaves and other “once impossible ingredients,” says director of mixology for Southern Wine & Spirits, Francesco Lafranconi. Even chain restaurants are experimenting with switching to fresh ingredients when possible, a challenge for multi-unit, nationwide operations. “Having something seasonal or occasional as in limited-time-offer fashion in the menu grabs customers’ attention, and it’s also a great promotion,” says Yuri Kato of Cocktailtimes.com. “San Francisco or New York is ahead of the game in terms of offering cocktails prepared with seasonal produce.” Beyond more fresh and seasonal ingredients, bartenders are adopting an increas-

ingly broader range of spirits for their drinks. To make more room on the back bar, operations stocking dozens of vodkas, especially in times of economic belt tightening, are shrinking that inventory as they pick and choose among all the new liquors available. “There will be even more premium spirits, but now with perhaps a touch more thoughtful decision-making regarding quality and value versus flamboyant and superfluous,” notes Steve Olson, wine and spirits consultant and one of the founders of the Beverage Alcohol Resource training program.

the next big spirit As vodka becomes less popular as an ingredient in cocktail-focused, stand-alone operations, bartenders there will be focusing on cocktails made with whiskey (especially

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rye), gin, aged rums and tequila. Pisco is often seen as the next big spirit, and this year is no exception, says Derek Brown, bar manager and consultant at Washington, D.C.’s The Gibson. “People have predicted that before but I’ve seen a rise in the number of bars carrying pisco and bartenders that can execute a pisco sour. Some even have two.” Yuerba Buena in New York now offers four pisco-based cocktails – the Pisco Sour, Pisco Punch, Pisco Guava and Pisco Yerba Maté. Mezcal and shochu are also cited as spirits on the verge of serious growth, and sherry, bolstered by an annual cocktail competition supported by the region’s producers that has attracted some of the country’s best bartenders, is getting greater play in new drinks as well. “I think the nation’s top mixologists will continue to experiment with lessknown foreign beverage alcohol products including shochu, pisco and even Japanese whisky,” says Kato. “I think having global knowledge or experience as a mixologist is an important thing for them.” Still, vodka pays a lot of bills, and Cannon thinks a reverse vodka backlash may be coming. “We’ve done so much work on the young generation, talking to them about gin and whiskey, that many of them are at a loss on how to work with vodka. I actually think you’ll see some really serious mixologists try to hit classic styles of vodka in cocktails.” Look for more drinks with locally sourced ingredients, following the culinary “locavore” movement, as well as more emphasis on organic spirits and those made by micro-distillers. “They are becoming more mainstream and customers are more familiar with organic brands like Square One vodka and Four Copas tequila, and they sell pretty

expect to see more exotic beverage alcohol products like shochu and pisco. well on menus,” says Brown. Organic spirits have built some consumer interest (see sidebar), but have generally been available in limited supply. But as small niche distilleries get up and running, their brands are winning favor fast. “I’ve been asked to do a cocktail menu of drinks with spirits made in the Northeast. Funnily enough, I think I can now,” says Brown, whose offerings include a vodka made in Virginia, a gin from Philadelphia and New York whiskies. Lafranconi helped create the drink menu now in place at Morton’s the Steakhouse chain, where foams are used to finish drinks, but he says molecular mixology may have stalled as a movement, and thinks adapting eggs for use at major national chains is difficult, given concerns about liability. Still, other observers believe that in niche bars, cocktails using egg whites, like the “Ramos Gin Fizz”, are firmly entrenched and even growing — as Cannon points out, even major spirit companies are sponsoring drink competitions incorporating eggs as part of the mix. Using ingredients like eggs may be part of the return to yesterday, but it’s also one

way bartenders are focusing more on the culinary and heightening the bar-kitchen relationship, especially with pastry chefs. Another way is through flowers. Floral notes are the latest hot flavor profile, according to Danielle Eddy, spokesperson for the Distilled Spirits Council, who is seeing mixologists incorporate edible flowers, floral extracts, flower- based spirits, syrups and extracts as well as floral garnishes. Bitters, especially housemade versions, are still on a roll, though some observers predict a dialing back of the aggressively astringent drinks favored by many modern cocktail enthusiasts. Customers are also seeking more sophisticated non-alcohol cocktails, says Lucy Brennan, owner of Mint/820 in cocktailmad Portland, OR. Brennan creates non-alcohol versions of her seasonal cocktails, and her cocktail classes which feature them and all sorts of cocktails continue to sell out. Olson and Lafranconi agree that small is Bottom left: “Salad Days Sour” created by Derek Brown for The Gibson, Washington DC; “Bermuda Swizzle and Clover Club” cocktails (right) and interior from the Clover Club, Brooklyn, NY (below right)

Salad Days Sour phootograph by Elba Giron / Clover Club phootographs by Oleg March

TheCoCkTail’sFuTure

LUXURY BRAND STATUS* RANKING

1 2 3 4 5 6 7 8 9 10

Chambord Godiva Amaretto di Saronno Drambuie Baileys Cointreau Chartreuse Frangelico Kahlua

* 2008 Luxury Brand Status Index™ research. The Luxury Institute has conducted Luxury Brand Status Index research about leading Liqueur Brands among luxury goods consumers with a minimum annual income of $150,000. * 2009 Luxury Brand Status Index™ research. The Luxury Institute has conducted Luxury Brand Status Index research about leading Liqueur Brands among luxury goods consumers with a minimum annual income of $150,000.

Drink with style. Drink responsibly.

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For the second year in a row, Grand Marnier ranked first overall in a Luxury Institute study conducted among ten leading liqueur brands, receiving top scores in Quality, Status and Price Premium Worthiness.

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TheCoCkTail’sFuTure

green minded

Bars and restaurant operators may be worrying about red ink, but customers are increasingly turning to the green.

A few outposts – like Counter in New York City’s East Village (above) – have catered to the growing interest in organic and vegetarian demands of customers. As more beers, wines and spirits arrive with the organic imprimatur, it is increasingly easy to build a bar program with all – or mostly all – organic ingredients. Cafe Flora, one of Seattle’s favorite vegetarian and vegan restaurants, just launched its first cocktail program based on organic and sustainable products from local farms, nearly 100% vegan. Many of the innovative drinks are variations on classic favorites. Others are more current, featuring ingredients like prickly pear and fennel-infused vodka, tea-infused sweet vermouth and house-made ginger beer. The signature cocktails, priced at $8, include “Red Sky at Night” (prickly pear and fennel-infused light rum, house-made Ginger Beer) and the “Blueberry Cucumber Rickey” (gin, blueberry purée, soda water, cucumber and fresh lime juice.)

among the flavors and ingredients mentioned as hot for 2009: jalapeno, lychee, açai berry and agave. beautiful, and predict smaller portions than the current 12-ounce monsters, perhaps down to six- or seven- ounce glasses, not only because of aesthetics, but also due to concerns about over serving. In fact, many national chains and hotels are trying to promote drinks with lower alcohol content. At least one major chain is developing a three- to four- ounce cocktail to be served at certain times of the day. Also coming: more recession-aware pricing. Consultant Tad Carducci, who with partner Paul Tanguay developed the drink menu at Apothecary in Philadelphia, introduced a “Recession Proof Menu” last October, installing $6 drinks on weeknights on a menu where standard drinks range from $10 to $14. Among flavors and ingredients mentioned as hot for 2009, cucumber is still strong, with jalapeño, lychee, açai berry and agave frequently cited. Tea-based drinks and those using wine and winesyrup are bubbling up, too, and Lafranconi is confident of the emergence of more beer-based cocktails using fruit lambics from Belgium or the coriander and citrus flavored weiss beers. Whatever changes are next, one that is widely wished for is a greater acknowledgement that cocktails are not about the old days, or molecular mixology or even the correct way to drink. As Olson points out, warm, friendly service communicating pleasure that guests are coming out to drink in troubled economic times would be nice. Or as Regan says about the high-end tinkerers: “Some experiments will be disasters, and some will be magnificent. Above all, though, I’m hoping that bartenders will not forget that their true mission is not to serve cocktails, but to serve their guests.” n Bella cocktail at Mint/820 in Portland, OR

Cafe Flora’s not alone. Green vodka 360 is being used to make a number of cocktails. At the Pagoda in Houston, the “360 Eco-Teani” is topped with sweetened green tea, whereas at Blu Sushi in Ft. Myers, FL, Larry “Smokey” Genta created the “360 KoKo Drop”, with 360, a splash of Licor 43, a drop of DeKuyper Blue Curacao and organic coconut milk. With the help of Tru Organic Spirits, the Mandarin Oriental in Miami launched an all-organic cocktail menu recently for the hotel’s restaurant, Azul and M Bar. The list includes the “Basil Melon” (Tru Organic Lemon Vodka, melon, lime, basil, grapefruit juice, simple syrup and seltzer) and “Mandarin Delight” (Tru Organic Vodka, cucumber juice, simple syrup and tonic).

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corporate profile

staying strong in a soft economy while building for the future

l

ike virtually every other industry, spirit and wine suppliers are operating in a challenging economic landscape today. Pernod Ricard USA’s Chairman & CEO, Paul Duffy, recently outlined exactly how these challenges affect the industry: the credit squeeze has caused many retailers to de-stock inventories, and on-premise business was down 2.2% in 2008, and likely to decline further.

But it isn’t all doom and gloom. Consumers are drinking the same amount of alcohol, Duffy reminds, and the offpremise was up 2.9% in 2008. And while value brands have undoubtedly increased in importance, the trend towards premiumization still continues—premium products were up 3.7% last year and there is still ample room for growth. On the heels of a successful integration of the Absolut Vodka brand—which made the company the number two spirits and wine company by value—Pernod Ricard is poised to take advantage of these growth opportunities. Working with their wholesale and retail partners, the company has developed an aggressive, multi-platform strategy to weather the current economic storm as well as build long-term value and strong brands.

a powerful route to Market “Pernod Ricard USA is building on the acquisition of the top premium vodka in the U.S. to establish a world class route to market,” says Duffy of the company’s recent distributor realignment in major markets throughout the U.S. By consolidating the company’s brands with one distributor in most markets, Pernod’s portfolio—particularly now that it contains ABSOlUt—will gain leverage and efficiencies which will make the brands more competitive. teaming up with Southern Wine & Spirits and Republic National Distribution Company in 35 markets nationwide, this strategy “will help our expanded portfolio stand out in the marketplace,” said Jim Evans, Senior Vice President, Sales, Pernod Ricard USA. He also calls the shift “game-changing” as it will build value and advantage for Pernod Ricard, as well as their retail customers.

consuMer engageMent & on-preMise activation “Now more than ever, consumers want to fall in love with brands that are meaningful to them and their lifestyles,” said Patrick Piana, Senior Vice President, Spirits Marketing at Pernod Ricard USA. “So, we are working hard to capture their hearts – and their imaginations – with engaging 360 degree campaigns combining edgy advertising with memorable, personal experiences.” Piana added, “It’s all about creating lively

MaliBu island Melon hits u.s. shores

the newest Malibu flavor—Malibu island Melon—will be hitting retailers nationwide this May. this vibrant, caribbean flavor fits beautifully with Malibu’s brand imagery, and will stand out as a unique offering, as there are few competitors with this flavor. Backed by a substantial media campaign, including television, consumer and trade print, as well as outdoor, the line extension will also benefit from creative pos like recipe cards, consumer give-away, bottle-neckers and shelf talkers. the national launch campaign, which will target both genders in on- and off-premise channels, will feature an extensive sampling program.

“pernod ricard usa is Building on the acquisition of the top preMiuM vodka in the u.s. to estaBlish a world class route to Market.”

crease existing consumer loyalty and bring our brands alive, through tastings, menus, signage and sponsored events.” With onpremise ambassadors working in accounts, and the innovative BarSmarts program which educates and certifies bartenders in key markets on making cocktails with Pernod’s products, Pernod Ricard has identified efficient, yet high-impact methods for keeping their brands strong on-premise and supporting restaurants and bars.

- paul duffy, chairMan & ceo, pernod ricard usa

With leading brands in virtually every category, Pernod Ricard will be focusing on— and heavily supporting—its key brands in the U.S., many of which are already bucking category trends. Jameson, a brand doing phenomenally well (see box on next page) is backed by an engaging, highly unique advertising campaign featuring the tagline, “Or, It Could Just Be the taste.” “the brand’s smooth taste makes it appealing and accessible to consumers – it’s smooth and not as harsh as some other brown spirits,” Piana said. “Jameson is also a discovery brand, young in its life cycle with great opportunity for continued strong growth.” Jameson has been conducting a trade advertising campaign to stress how on- and off-premise accounts can boost

relationships with our consumers, and a key way for us to do just that is through another element of our strategy – on-premise activation. Although the on-premise is down, it is where brands are built, so we will continue with our targeted efforts, focused on getting the best return on our investment. Our goal is to recruit new consumers, to in-

aBsolut goes tropical

this spring, absolut is adding aBsolut Mango to its successful portfolio of flavors. already in the south american market, and performing well, the new flavor is poised to boost sales for on- and off-premise retailers in the u.s. this spring and summer. Mango is the most popular fruit in the world and a staple in asian and latin diets, and absolut is the first major vodka brand to launch this flavor. it is kicking off with $5 million in support, including advertising, sampling and point-of-sale.

Building Brand value

A Jameson Irish Whisky projection ad in New York City.

JaMeson on fire

perhaps no brand defies the economic slowdown like Jameson. with a 30% increase in value over the last six months, Jameson is growing faster than it ever has, setting depletion records across the country. it is the primary driver of the irish whiskey category with two-thirds of the market share. it is the fastest growing premium brand with sales of over 500,000 cases. thanks to Jameson, irish whisky is the fastestgrowing spirits category in the u.s. market.

profits during the economic crisis. Pernod Ricard recently unveiled the first-ever Category Management Selling tool for the Irish Whiskey segment, which will provide accounts with clear and simple things they can do to leverage the growth of the fastest growing spirits category. ABSOlUt remains the #1 revenue producing imported vodka in off-premise sales and is seeing a distribution boost now that it is handled by Pernod Ricard’s own sales force and its newly aligned wholesaler network. In February, the brand launched its most recent television campaign, debuting during the broadcast of the Grammy Awards, appearing on 16 CBS affiliate stations. “Each ad in the ‘In an Absolut World’ campaign represents an answer to the question, “What if everything in the world were approached the same way ABSOlUt approaches vodka?,” says Piana. “In doing so, we are presenting a view of the ideal – or ABSOlUt world – from the ideal or ABSOlUt – vodka.” Other brands to keep an eye on in the Pernod portfolio include the Glenlivet, which was up 7.2% last year, despite an overall decline in the single malt category. It represents nearly one of every three bottles of single malt consumed each year and has grown 35% over the past five years. Chivas Regal is launching a tV ad campaign this month behind Chivas 18, which is grow-

“now More than ever, consuMers want to fall in love with Brands that are Meaningful to theM and their lifestyles.” - patrick piana, senior vice president, spirits Marketing, pernod ricard usa ing by double-digit rates in target markets. And Kahlúa, which recently gained share in selected markets after increased investment in tV advertising and related promotions, is expected to apply those lessons in the months ahead. Pernod Ricard also has several new line extensions hitting the market this year. In addition to Absolut Mango (see box on prior page) and Malibu Melon (see box on prior page), Seagram’s Brazilian Rum and Beefeater 24 will be launching this Spring.

a continued focus on preMiuM, and a renewed eMphasis on value Pernod Ricard’s portfolio is strong across the price spectrum, and today’s value-seeking

consumer will find many excellent, wellpriced bottles in their line-up. “Some great examples of value in our wine portfolio include Brancott Classic Sauvignon Blanc 2008 and Jacob’s Creek Reserve Shiraz 2006, each of which just received ‘Best Value’ ratings (89 points) from the Wine Spectator,” says Stephen Brauer, General Manager, Pernod Ricard USA Wines and Champagnes. “In this economy, the ‘best value’ accolade is more important than the cellar selection accolade.” Brauer added, “Despite the economy, people still will mark the profound moments in their lives – whether it’s falling in love, or celebrating an anniversary – with a brand whose values transcend economic cycles, like Perrier Jouet Champagne.” At the end of the day, premium spirits and wines remain an affordable luxury, says Duffy. He concluded: “Although growth for some brands is at a slower pace in the current environment, we believe our premium products will continue to flourish over the long term, since they over-deliver in quality and value at every price point.” n

T

equila terroir can you tell a tequila by its region ? By Jack Robertiello

A

s Americans continue to get smart about tequila – what it is, where it comes from, how it’s supposed to taste and how to drink it – more and more brands are being made and marketed with U.S. consumers in mind. Ever since Patrón blazed a path of success by focusing on highend imagery, many other tequilas have been developed with high hopes for similar results. And some have succeeded. According to the most recent statistics released by the Distilled Spirits Council of the United States (DISCUS), tequila boomed last

year at the very highest end, with volume up among super-premiums by 10.6%, the fastest growing part of the business. And while tequila is only the seventh leading spirits category in volume, with 10.6 million 9-liter cases sold here last year, it accounted for nearly $1.6 billion in gross revenues in 2008, making it the fifth largest revenueproducing category. DISCUS revealed that value–priced tequilas last year were up 6.4% in volume; premium, the largest category by far, was down 1.3%; while high-end premium was down 9.2%. For comparison purposes, Juarez is a typical value brand, while Cuervo Especial is a premium, Sauza Hornitos a high-end premium and Don Julio Anejo a super-premium. Super-premium tequilas were one of the high points for the entire spirit business in 2008, according to DISCUS. Those brands (mostly extra anejos aged a minimum of three years, but also aging and finish-

silver martini

aÑejo neat

reposado on the rocks

some perfection is debatable.

some is not. Made by hand from 100% blue agave. The world’s #1 ultra-premium tequila.

simply perfect.

© 2009 The Patrón Spirits Company, Las Vegas, NV. 40% Alc./Vol.

patronspirits.com

The perfect way to enjoy Patrón is responsibly.

promotions focusing on launch support, the new ad campaign of “Living Notoriously Well” and on-and off-premise activities revolving around the margarita.

ing experiments) including Cuervo Reserva de la Familia, Gran Centenario Leyenda, Partida Elegante, Bordeaux-barrel finished Gran Patrón Burdeos and others, have impressed journalists and consumers alike. Additionally, the quality halo emanating from these brands is just another way that tequila is seen to be improving. Not bad for a spirit that even a few years ago many consumers still thought of in terms of salt and limes, worms and frat parties. This summer, Patrón will implement a summer mixology program, highlighting the versatility and mixability of Patrón Silver and Patrón Citronge, through three key drinks: “Patrón Pomegranate”, “Patrón Grapefruit” and “Patrón Pineapple”. Sales staff will promote these signature cocktails in both the off- and on-premise. Things have gotten so hot that more and more retailers, especially those doing business in California and the southwestern states, are having a hard time keeping those super-premiums on the shelf. Says Zack Romaya, owner of two San Diego area wine and spirits shops, the expensive tequilas he stocks in his Old Town Wine and Spirits shop fly out the door: “It used to be that single malts were the big high-end spirits, but for me now, unusual and very expensive items like the $2,500 Dos Lunas, or the $1,300 Asom Broso 11 year old, are attracting the collectors.” Romaya stocks around 500 tequilas in his store, many of them in the $40-$70 range, but except for old favorites like Cuervo Gold and Sauza, few of his customers seem to be looking for mixto tequilas. His tequila customers are divided fairly equally into two areas of growth: women looking to explore the smoother side of the spirit through reposado, and men who are favoring both silver and anejo. It was the ideal time for Cuervo’s significant launch of Especial Silver in the premium price tier. Toby Whitmoyer, brand

Product Differentiation director of the Jose Cuervo portfolio for Diageo, notes that 60% of growth has come from silver tequilas. “Having a silver version of Cuervo is a massive growth opportunity,” he says. “This particular launch is the single biggest opportunity that Cuervo has had in a very long time.” Very smooth with a slight, sweet taste of agave, the Especial Silver targets males 21-29 (“the bullseye target is 2124, a consumer a year or two out of college finding his way in the world”) designed to be consumed as a frozen shot, although it works well in margaritas, too. Looking ahead to the summer, Whitmoyer says that Cinco de Mayo through mid-September, is otherwise known as “Cuervo Season”. They plan on spending more than $30 million on ads and

Meanwhile, new brands, like Lunazul (which took a silver and a gold medal at last year’s San Francisco World Spirits Competition) and El Diamonte del Cielo (praised by both Paul Pacult’s Spirit Journal and by the Beverage Testing Institute) continue to arrive, looking for an edge. The crowded marketplace is spurring brand owners and importers to refine their marketing pitches. Sapphire Brands' Cielo Tequila has developed an original flavor profile through its tri-barrel aging process. Both its reposado and añejo tequilas pass time in sherry, Port and bourbon barrels which impart subtle flavors to the spirit. One point of difference beyond the inherent qualities of unaged silver, lightly aged

S

potlight on mezcal

While tequila has undergone a renaissance in recent years, Mezcal is still somewhat shrouded in obscurity. While both are produced from the agave plant, the process for Mezcal differs. • While tequila is made exclusively from the Blue Agave plant, mezcal can be made from many types of agave. • Tequila only has to be made with 51% agave, but all mezcals must contain 100% agave.

• Mezcal is synonymous with the Oaxaca region, tracing its roots back to more than 400 years; tequila is associated with Mexico's Jalisco region. • “Worms,” the larva of one of two moths that live on the agave plant, are found in some bottles of mezcal, not tequila.

One To Try: Scorpion, one of the leading Mezcals, known for its USFDA-approved scorpion in the bottle. They've just brought in the Oro de Oaxaca Mezcal, one of the most popular Mezcals, that comes with a small bag of "sal de gusano" (worm salt) on each bottle as well as the Mijes Mezcal, the new Mijes Joven variety in a blue blown-glass bottle with a cork/wax stopper.

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100% from Los Altos, they will tend to be sweeter, fruitier with a more floral flavor profile. If you produce one that is 100% from the valley, the tequilas will be spicier, with pepper, mint and a little bit of cinnamon and citrus.” But the company’s research indicates that sugar content rarely differs between comparable agaves from the two areas, though the sensory notes that come from compounds called terpenes are somewhat different. More importantly, many lowland producers, including Herradura, use pinas from

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reposado, aged anejo and longer aged extra anejo, has often been argued among tequila connoisseurs: whether tequilas made in the Los Altos highlands (Arandas, Jesus Maria, Atotonilco el Alto) differ significantly from those from the Jalisco valley (Tequila, Amatitan, El Arenal). Highland tequilas are said to be more fruity and sweet, while lowland brands are said to be more spicy, herbal and earthier. These qualities are mostly evident in silver and sometimes reposado tequilas, which offer more natural agave flavors and aromas before the impact of new or used barrels takes hold. “Some of my customers know about the areas around Jalisco and the towns and highlands,” says Mario Alejandro Marquez, Tequila ambassador at San Diego’s Café Coyote. “And I do see more of an interest in those differences. I always say that if they want a tequila with more sweetness, they may want to try one from the highlands, because the agaves there seem to get riper quicker. When I’m there and compare the piñas of the highlands, they are huge while those in Jalisco might be smaller.” The highlands are somewhat cooler, which may affect the growth of the agave, as may the higher iron content visible in the rich red soil there. The result, Marquez says, can mean that lowland tequilas are dryer and more peppery while the highlands more sweet and crisp. “Some people from Los Altos like to advertise that there’s a huge difference between the agave from the highlands and those from the valley,” says Ruben Aceves, international brand development director for Casa Herradura, producer of Herradura, El Jimador and Don Eduardo. “We have proved that if you produce tequila that is

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Category foCus

■ Tequila is made from the blue agave plant, which resembles a cactus, but is actually a member of the lily family. Believe it or not, bats pollinate the plants. Agave plant can take 6-12 years to mature. ■ At the heart of the Blue Agave is the ‘pina’ (similar in appearance to a pineapple) which produces the ‘aguamiel’ or ‘honey water’ that is the source of tequila. ■ Long before the Spanish arrived with sophisticated methods of distilling, the Aztecs were using the agave plant to produce a sacred beverage. By cutting away the spiky leaves to expose the agave’s core, they were able to extract its juice and create a milky, mildly alcoholic beverage. ■ Tequila must be produced within certain designated areas of Mexico, most notably, the State of Jalisco. The spirit takes its name from the colonial town of Tequila. ■ NOM is the Norma Official Mexicana, which is the official number assigned by the government to each tequila distillery, identifying which company made or bottled the tequila. Sauza is NOM 1102. ■ There are two classifications for tequila: 100% Blue Agave, which must be 100% from Blue Agave and bottled in designated regions in Mexico; and Mixto, which 51% must come from Blue Agave and can be shipped in bulk and bottled in other countries. ■ The five different classifications of tequila are based on the aging technique: Blanco, Joven (or Gold), Reposado, Añejo and Extra Añejo. ■ The Sauza® Family Distillery, La Persevencia, Mexico was established in 1873 and the Sauza family was the first to call the golden drink “tequila” and the first to export it to the United States.

s³4RES Generaciones Plata Tequila s1 part premium triple sec s1 part Premium orange liqueur s1 part fresh lime juice

both regions. Aceves also points out that tequila is about more than agave location. Are the agaves fully mature? Are they cooked whole or shredded? Are they baked in clay ovens or steamed in auto-claves? Is the cooking slow or fast? Is fermentation natural or does yeast come from a lab? Does distillation occur at low or high proof? Distilled twice or three times? In a column still or pot still or a combination? Some producers continue to fiddle with their processes. For instance, Tequila Leyenda del Milagro offers a second line called Barrel Select made from older agaves and longer aging times. El Jimador, one of the leading brands in Mexico, has returned to a 100% agave formula after a few years as a mixto. Corzo, a super-premium from Bacardi’s House of Cazadores, is made through a process that ages a double distilled spirit for two months before distilling a third time. Corzo is also aggressive in the way they distill, using 24 pounds of agave for each liter of finished

tequila; the industry average is more like 10 or 12, says Takashi Nakamura, global r&d director, Bacardi Martini. Other brands have been expanding their offerings. 1800 last year introduced 1800 Silver Select, purported to be the only 100 proof silver tequila in the market. Sauza also relaunched its Tres Generaciones family of tequilas with new packaging in January 2009. One company, though, is making the argument that where agaves originate matters dramatically. Ocho is offering limited vintage release, estate grown agave tequilas, all produced in the highlands, according to Samira Seiller, director of communications. Last year the company introduced a silver and a reposado coming from one estate (El Carrizal) and an anejo from another (El Vergel). With 10 or so estates available right now, it will take about 12 years for each of these tequilas to return to market and so comparing them will be a lifetime experience. It may take longer than that to settle the tequila terroir question. n

F

l av o r orward

Q uality tequila may be going through a boom but not so much in an area where other white spirits – vodka and rum, specifically – have expanded their markets: flavors. It’s not for want of trying. Cuervo introduced three mixto flavors – Tropina, Oranjo and Citrico a few years ago, and Tarantula offers orange, lime, strawberry and banana colada flavors. On the superpremium level, Tanteo is available in tropical, jalapeño and even chocolate. But other companies don’t seem to have much interest at the mixto level. Milagro also ventured into the flavored category with its Limon and Mandarina brand extensions. Now comes Gran Centenario Rosangel, a 100% agave reposado tequila finished in port pipes and infused with flavors from

hibiscus flowers. The 80 proof brand, just introduced in 2009, is meant for both sipping or cocktail making, according to Michelle Sanders, senior marketing manager for importer Proximo. Rosangel isn’t the first flavored tequila-based spirit: the 64 proof Agavero is made from reposado and anejo tequilas blended with essence of the damiana flower. Meanwhile, one of the success stories in the flavor/cordial arena is Tequila Rose, a cream liqueur made with “a splash of tequila,” according to brand owner McCormick Distilling company's website. It is now available in three flavors – strawberry, cocoa and java. All have expanded the range of agave based flavors up and down the spectrum, and it’s a safe bet that if the agave supply cooperates, other innovations will soon be coming down the pipeline.

Sauzaÿ Tres Generacionesÿ Tequila, 40% alc./vol. ©2009 Sauza Tequila Import Company, Deereld, IL

Wisdom, like tequila, is best when it’s shared.

From the birthplace of tequila, the pride of three generations. Triple-distilled Tres Generaciones.® www.tresgeneraciones.com

hotel trends

Americano at the Hotel Vitale, San Francisco

Bar 888 at the InterContinental San Francisco

Stay awhile by Alia Akkam

Through Innovative Beverage Programs, Hotels Strive to Keep Customers On Property

Domasoteca at the Hotel Palomar Arlington, Rosslyn, VA

B

usinessmen nursing martinis on leather bar stools. Transient jet-setters swapping tales with a bartender they’ll never lay eyes on again before rushing to the airport to catch their planes. Solo travelers flipping through the pages of novels, buoyed by the companionship of an ice cold beer. Hotel bars of yore may connote glamour but unfortunately not all of these establishments around today live up to their sophisticated past. Many a bar has been plopped into a hotel lobby just for the sake of having one on property, to attract the business traveler cramped for time and the tourist who doesn’t know any better to pony up to the bar and order a drink (an overpriced one at that) in an uninspired setting in the name of convenience.

In recent years, though, savvy hoteliers are realizing that it behooves them to provide their guests a distinctive hotel bar, one that is stylish and offers a stellar wine list and signature cocktails, an experience that can compete with on-premise opportunities waiting outside the hotel’s doors. Not only do F&B profits get a boost by keeping guests happy, but because these distinctive hotel bars popping up across the country are such well-planned concepts, even locals are impressed, making them regular spots to hang out in. In other cases, hotels have gone one step further, implementing beverage programs that directly engage their guests, like wine hours and mixology classes. If a hotel wants to stay afloat today, they know beefing up their beverage component is essential.

hotel trends Step 1: put the GueSt FirSt

Every evening, all Kimpton hotel lobbies are filled with enthusiastic guests where they have the chance to personally meet the GM during a social wine hour, a nice, personal touch. Mingling aside, they also get to sip wines, one white, one red, that change each month through the pioneering boutique hotel chain’s Wines of the World program. Leslie Sbrocco, the San Francisco-based noted wine author and TV personality, personally selects the wines for Kimpton. “Kimpton Hotels has been an innovator in creating programs to celebrate their guests. For the Wines of the World hosted wine hour program – one of the first of its kind – hotel guests enjoy complimentary glasses of wine each evening,” says Sbrocco. “We highlight affordable and interesting wines that celebrate things such as women in the

wine business, unique worldwide varietals and brands with an organic and sustainable focus. For example, in April, we’re partnering with Cooking Light magazine and Cavit in Italy to offer a Pinot pack of Pinot Grigio and Pinot Noir. In May, we’re showcasing the organically-grown wines of Carmen in Chile including their delicious Carmenère while in December we raise a glass with Segura Viudas Cava.” Kimpton’s ingenuity can also be seen, for example, at its newly opened Hotel Palomar Arlington in Rosslyn, VA. There, Domasoteca, an inviting wine shop heavy on Italian and local Virginia wines is located on the ground floor. On Thursday evenings, guests (and locals, too) can partake in wine tastings and stock up on Italian-made chocolate and even wine glasses. Christianna Sargent, who runs the shop, says: “Domasoteca offers a whole new meaning of room service. Guests can phone the shop, order a

“you want to Give GueStS a very comFortaBle and StyliSh place to enjoy themSelveS. it muSt Be aS appealinG, or even more So, than the Bar down the road.”

– jacques Bezuidenhout, Kimpton hotel’s cocktail consultant Salon de Ning gives the Peninsula in New York City a contemporary look

bottle of wine and have it delivered to their room with cheese and freshly baked bread without having to pay the outrageous room service prices. Have you ever walked into a hotel room after a long day in a strange city and you simply wanted to enjoy a nice bottle of wine, but you open the mini fridge to discover half bottles for $35? Those days of gnarly price margins are over at the Hotel Palomar Arlington. Guests can choose from over 450 bottle selections at retail prices, as if they were just a block away from their neighborhood wine shop.” On the cocktail front, Kimpton also shows its devotion to guests. Jacques Bezuidenhout, Partida Tequila’s Cocktail & Tequila ambassador, serves as Kimpton’s cocktail consultant as well. He created the “Million Dollar” cocktail for Harry Denton’s Starlight Room at the Sir Francis Drake in San Francisco and has helped Kimpton Hotels with its beverage programs in New York, San Francisco, Chicago, Washington DC, Seattle, Dallas and Boston. “You want to give guests a very comfortable and stylish place to enjoy themselves. It must be as appealing, or even more so, than the bar down the road,” he says. “Our return guests should always want to return to say hello to the staff and the staff should also remember our return guests. That way they feel like they are at a home away from home. My cocktail lists are always a combination of some very basic fresh cocktails and some more complex drinks. You give the guest a chance to order in their comfort zone and then when you gain their confidence you can recommend some of the bolder drinks.”

Step 2: uSe F&B aS an educational tool

Understanding that today’s guest doesn’t want to just order cocktails, but actually learn more about what they’re drinking, some luxe Ritz-Carlton properties offer mixology classes. At the Ritz-Carlton Amelia Island, each Wednesday Salt Lounge is the destination for guests who want to interact with bar chefs and prepare seasonal cocktails using fresh, natural ingredients like the “Lavender Sidecar” with Courvoisier, Cointreau, lavender honey and lemon juice. Likewise, at the Ritz-Carlton Marina del Rey in California, guests can take a cocktail class with Fran Adams, fourth generation bar-

hotel trends

El Gaucho, downstairs from the Inn at El Gaucho in Seattle

a memorable cocktail for each astrological tender and 12 year-vet of the hotel’s Jer-ne sign, using products from vendors across the Bar. They then have the chance to work spectrum of the program’s beverage portfolio. behind the bar and mix for fellow students “It’s a feel-good campaign,” notes Etcheberduring a “graduation” cocktail hour. rigaray. “It’s really the primary connection Another chain with impressive beverto engage the customer with the bartender. age programs is InterContinental Hotels Engagement was the motive and tagline.” & Resorts. Jean-Pierre Etcheberrigaray, VP Up next? Look for the “Twisted Horn”, Arof Food & Beverage says it simply: “We’re a ies’ cocktail made with Captain Morgan liquid-driven F&B company.” Many of Inrum, Grand Marnier and Angostura bitters terContinental’s bar concepts are complete and Taurus’ “Barcelona Sunset,” made with successes, marrying quality with creativity. Maker’s Mark, Monin pure cane syrup and Take Sushi-Teq, for example, the bar inside Elixir G. the InterContinental Boston that opened on the city’s growing waterfront in 2007, pairing sushi with vintage tequila. Or Bar Step 3: Find a 888 at the new eco-friendly InterContiBalance Between nental San Francisco. Often misunderstood grappa is the focus of this bar, the first of its tradition and kind in the U.S. While one can order other innovation liquors here, food & beverage director Sean The rooftop bar at the Peninsula New York Olmstead says the mission of the bar, which was always a classic spot to meet for a drink, stocks over 100 types of grappa, is to edubut then Peninsula Hotels decided to roll cate their customers on the pleasures of the out a new group-wide bar concept: Salon de obscure Italian liqueur. “When people walk Ning, taking a nod to 1930s Shanghai opuinto the lobby and see the beautiful displays, lence. New York was chosen as the debut they are intrigued. As far as food and beverdestination and Alpan Keskin, director of age, we need to be the pioneers of education. food & beverage, agrees it was time for an As people are educated, they realize grappa overhaul. “There was a need to update the is not as harsh as they think, but that there overall decor and feel of the rooftop bar and are many different nuances, like limoncello terrace. The fantastic views are clearly the and chamomile,” Olmstead explains. “We focal part of the bar, however, we recognized need to define our hotels by food and beverage. People don’t want to sit in stuffy restaurants. Our idea is to redefine what people think a hotel should be.” Across all InterContinental and Crowne Plaza properties in North America, guests can now sample popular zodiac cocktails, the brainchild of Etcheberrigaray who worked with master mixologist Scott Kerkmans, Four Points by Francesco Lafranconi of Southern Sheraton’s chief beer officer Wine & Spirits of America to create

that a fresh new look would take the bar to the next level,” he explains. Guests still know they can rely on the city views and Peninsula’s level of service, but now they enjoy contemporary signature cocktails like “The Ning Sling” with Absolut Mandarin, Soho lychee liqueur and fresh mint leaves. Whereas some hotels have the problem of adapting their restaurant and bar to best reflect their hotel brand, for the Inn at El Gaucho in Seattle, the challenge was reversed. A northwest tradition for over 50 years, El Gaucho has a solid reputation. When the steakhouse decided to open an upscale, intimate inn upstairs, they tapped into their already strong brand identity to make it happen. “We revel in creating a night to remember and our guests see that commitment in the restaurant and it has carried over to the Inn,” notes Cooper Mills, El Gaucho Seattle’s GM. While El Gaucho has a very classic appeal, Mills doesn’t just rest on its gloried coattails. “We focus on service and the entire El Gaucho experience, and that has been what has made us successful for over 50 years. We don’t chase the next fad. This is not to say we haven’t evolved,” he points out. El Gaucho prides itself on interacting with its guests. When a regular guest suggested a drink reminiscent of summer, the bar came up with the “Ruby Sparkle” made with Ruby Red vodka, cranberry, triple sec and topped with Lucien Albrecht sparkling rosé. Bartenders pick a new cocktail to highlight each night at happy hour, often times with the input of guests. Throughout the year featured winemakers visit the restaurant as “guest sommeliers”, engaging diners with first-hand insights into the wine they’re drinking. As Mills says: “The balance is achieved because our guests trust us and we them. We try to never stray from what brought us to the party: our superior food, beverage and service.” A hotel spot doesn’t get more classic than that of the Hotel Bel-Air in Los Angeles, surrounded by dark wood and oil paintings. “When they come, people want a classic cocktail, but we wanted to do something more out of the ordinary,” says Emmanuel Faure, wine director. He singles out the “Bel-

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1

CLINK. at the Liberty Hotel, Boston MA

Air Blossom Martini” as something more exotic, made with Grey Goose Pear Vodka and lychee liquor, topped with blossom flowers. This cocktail is part of the luxury Dorchester Collection’s new signature cocktail and mocktail rollout; each of the seven hotels in the collection, also including the Beverly Hills Hotel and the New York Palace Hotel, stateside, now have a cocktail and mocktail attached to their bar’s brand identity. Along with the drink menus, guests can also partake in Personalized Mixology Classes, one-on-one customized experiences based on each customer’s preferences. The cocktail, designed with a Dorchester Collection mixologist, is also offered as a bar special for the rest of the day, allowing the guest to fully immerse themselves in the hotel’s bar culture. This addition is just the right balance for Faure, who says the Bel-Air’s history and the authenticity it’s known for is still paramount to its success. “I have four generations of bartenders behind the bar. People are coming just for the experience and find a magical atmosphere. Despite the economy, the bar is doing just as fine as last year because we know people recognize the quality. We are going beyond the fact we have guests; we have a family, making them feel so comfortable they want to come back.”

Step 4: create Buzz

When the Hotel Arista opened in Naperville, a burgeoning Chicago suburb, director of marketing Melissa Duff Brown says they really wanted to personalize services, hence “personal hosts” at check-in instead of front desk agents. Next they brought in 42-inch televisions and Wii and decided to build a weekly ritual around the two: “Wine and Wii.” “Instead of just a regular afternoon coffee break, we said why don’t we do Wii breaks?” Duff Brown recalls. “Why

The Champagne Bar at the Hotel Bel-Air, Los Angeles

don’t we do something fun and interactive?” So now, every Wednesday from 5:30 pm7:30 pm, beer, wine and cheese platters are served in the pre-function space outside the hotel’s ballroom while guests unwind with Wii. It’s also a great way to wait for a table at the hotel’s highly acclaimed SugarToad restaurant. Getting a table at Americano at San Francisco’s Hotel Vitale, a Joie de Vivre property, could be a bit of a challenge as it’s perpetually packed. But what’s interesting about the clientele here is that according to Matthew Stuhl, the hotel’s food & beverage director, the majority of those people drinking a signature “Americano” with sweet

GueStS at new yorK’S peninSula hotel enjoy contemporary SiGnature cocKtailS liKe “the ninG SlinG,” made with aBSolut mandarin, Soho lychee liQueur and FreSh mint leaveS.

vermouth from Italy, aren’t guests – they’re locals. “I think people still have that mentality about restaurants attached to hotels as a stigma. Unless you have a huge name attached to your dining room then it’s going to be hard to produce a nice buzz,” advises Stuhl. “So we’re starting with the bar.” The combination of classic cocktails with an Italian twist and stylish surroundings speak to both tourists and locals, and undoubtedly, raise its credibility among Hotel Vitale guests when they see how popular the adjacent bar is with locals who are in the know. It’s a similar vibe over at Boston’s Liberty Hotel. When the former jail reopened as a luxury boutique hotel in 2007, it quickly gained the presence of a trendy, be-seen crowd, either hanging out downstairs at Alibi, or the bar of lauded restaurant Scampo. On the lobby level, Clink. holds court. Here, the line between guest and local gets blurred as the lobby overflows with revelers waiting to sip cocktails like an “Always in Fashion” with cherry-infused Knob Creek muddled with blood orange, bitters and sugar. The affordable Four Points by Sheraton brand gets credit for implementing one of the most innovative beverage initiatives found among hotel brands. Capitalizing upon the craft beer trend, they hired Scott Kerkmans as their chief beer officer and launched the Four Points Best Brews program. Each property has a different range of craft and imported beers on offer, but all of them include at least four draughts, two of which are locally or regionally made. Each hotel also has a bottle selection of 12 craft beers, half that are local. “We focus on making sure our hotels have great beers and a great experience in that particular region so they don’t have to search the city for quality beer,” says Kerkmans. “It’s right there in their hotel.” n

brand profile

TIKI TIME SKYY Spirits Goes Tropical with SKYY Infusions Pineapple By Daina Paulin

A

year after launching its new line of all–natural infusion vodkas, Skyy Spirits is ready to make waves once again. Beginning in February, it launched Skyy Infusions Pineapple, the first pineapple-infused vodka available nationwide. The new tropical flavor joins Smirnoff’s entire line of infused vodkas which includes Citrus, Cherry, Passion Fruit, Raspberry and Grape.

“Pineapple seemed like an obvious choice,” explains Jason Daniel, SKYY Vodka’s senior brand manager. “It’s a great base for a variety of modern cocktails and it has been a popular choice at bars that are experimenting with fruit infusions.” To capture pineapple’s unique flavor, SKYY uses its proprietary process combining fresh fruit with their premium vodka. After the infusion process, the vodka is filtered to produce a crystal clear spirit which is bottled in SKYY’s signature cobalt blue bottle.

A Tiki Rivival As thoughts of escapism pervade today’s culture, SKYY Infusions Pineapple’s arrival is quite timely. “People are looking for that momentary island getaway and a delicious tropical drink can take them there,” explains Daniel. Restaurants such as the Luau in Beverly Hills, Trader Vic’s in Chicago and Nikki Beach in New York are reviving the traditional tiki bars of the past. “People en-

joy tiki cocktails because they are fun,” says Barbi Caruso, bar manager and head mixologist at Luau in Beverly Hills. “Coming to

places like Luau is like a mini-vacation. You might not be able to afford a trip to Hawaii, but you can still share a Scorpion Bowl with your friends.” SKYY Infusion Pineapple hopes to prove itself as a lighter, fresher, tropical cocktail base than rum. To demonstrate its mixability, SKYY has revamped an entire series of traditional tropical cocktails. Its signature drink, “The Castaway,” will serve as part of the brand’s launch campaign which includes a wide range of adverting, on-premise events and POS materials.

The Skyy is the Limit Skyy CASTAwAy 4 oz. Skyy Infusions Pineapple Vodka 2 oz. orange juice 2 oz. pineapple juice 1 1/2 oz. ginger liqueur 1/2 oz. fresh lime Juice Combine all ingredients. Add ice. Shake and strain into a 15 oz. ice-filled hurricane glass. Serve with a pineapple wedge or pineapple straw.

Flavored vodkas have been growing at twice the rate of traditional vodkas, according to Nielsen, and SKYY Infusions has followed the trend. In its first six months, the Infusions line grew 40% in Skyy Spirits’ home market of Northern California. Part of this success stems from their “Best of Class” rating by the Beverage Tasting Institute. Daniel explains that although the impressive rating has helped the brand’s growth, he believes that getting the product to the consumer is the most important marketing tool. “The proof is in tasting it, not just in having a rating. Consumers really embrace our product once they taste it.” n

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TASTING CORNER

The Next South American Entry:

Wines from Brazil By Ed McCarthy

I

f you know your ABCs of South American wine, you definitely know the A and C, but what about the B? We have plenty of wine from Argentina and Chile in the U.S., but wines from Brazil have been difficult to find in most of our local markets, except South Florida— always a great market for South American wines. I’m sure that many readers don’t even know that wine is made in Brazil. But that is about to change, as Brazilian wine producers have decided to concentrate on the huge markets of the U.S. and Canada.

I recently traveled to Brazil’s main wine region (Rio Grande do Sul), with an obligatory stop in Rio de Janeiro, and learned some interesting information about this huge country. Brazil is actually the fi fth-largest producer of wine in the Southern Hemisphere, after Argentina, Australia, South Africa and Chile; it’s even larger than New Zealand, whose wines are now so popular in the U.S. When it comes to wine production, Brazil has been seriously under-performing—perhaps because only small parts of the country, mainly in the south, have suitable climate for growing wine grapes. Brazil has the fi fth-largest population in the world, with nearly 200 million people, and is the world’s fi fth-largest country in area — almost the size of the U.S. Brazil now has a thriving middle class, and interest in wine has been developing there within the last two decades.

Brazil Finds Its Niche in the Wine Market Rio Grande do Sul has a temperate climate, with four distinct seasons. Rain and even snowfall in winter; in summer, the temperature is mainly in the 80s (F°), ideal for grape growing. But there was no market for wine in Brazil in the last century, traditionally not a big wine-drinking country. And the Brazilian government has not helped, still taxing Brazilian wine sales today in its own country as high as 50 %. Fortunately, the taxation does not apply to exports, and so we can find Brazilian wines at reasonable prices in the U.S. Most of the wineries in Rio Grande do Sul began in the late 1980s and early 1990s; they were founded by third- and fourth-generation members of the original Italian immigrant families. One huge Cooperative, Cooperativa Vinicola Aurora (simply known as Aurora), and two large wineries, Salton and Miolo, dominate the domestic and export market, although at least 18 wineries are now exporting their wines around the world. The largest import markets for Brazilian wines are

BN

the United States, Germany, Switzerland, the Czech Republic and Holland, with Canada and Singapore rapidly growing. The Brazilian wine region in Rio Grande do Sul centers around the thriving town of Bento Gonçalves—really a city of 100,000 people, with its inhabitants enjoying the second-highest per capita income rate in all of Brazil. During my visit, I visited eight wineries and tasted wines from another eight. Many of the wineries and vineyards are located in the appropriately named Vale dos Vinhedos, making it easy for a visitor to travel from one winery to the other. My first surprise during the visit was that just about every winery makes sparkling wines as well as still wines, and that these wines generally are of very good quality. Three types of sparkling wines exist in Brazil: wines made by Methode Champenoise, (aka Traditional Method); Charmat (bulk method sparkling wine); and Asti-style Moscato, made with the Muscat variety—and generally quite exceptional, by the way. I discovered that Brazilians drink lots of sparkling wine, especially the less-expensive Charmat

bevnetwork.com

All prices are suggested retail.

n miolo Family vineyards, vale dos vinhedos (BrAzil) Cuvée Giuseppe, 2004 ($12): Miolo’s wines are among the best being produced in Brazil today. Its 2004 Cuvée Giuseppe, a blend of 60 % Cabernet Sauvignon and 40% Merlot, is an amazingly high-quality wine for this price. The Merlot in the blend softens the wine enough to make it drinkable now.

n miolo Family vineyards, vale dos vinhedos (BrAzil) lot 43, 2005 ($31): Miolo’s finest red wine, Lot 43, is a blend of its choicest Cabernet Sauvignon and Merlot grapes from its Lot 43 vineyard. This is definitely one of the finest red wines I’ve tasted from South America during the past year, with intense varietal character and concentration, and a long finish. Compared to Chile’s premium wines in the $60 to $80 range, Miolo’s Lot 43 is an excellent value.

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brazilian wine selections

Beverage Network

SPAN IS H WINE CELLAR &2 0 0P9 AT R NA D ET SRH O YW

n salton Family reserve, bento Gonçalves (BrAzil) volpi tAlento 2005 ($13): Salton’s Volpi Talento, a blend of 60% Cabernet Sauvignon, 30% Merlot and 10 % Tannat, is a fine blended wine, with a great balance of acidity, tannin, and fruit. Aged in French oak, it is still quite young, and should age nicely for several years; terrific value.

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TASTING CORNER

sparklers and Moscatos. The market in the U.S. for Brazilian sparkling wines is certainly limited right now, although these wines have had some success in the Miami area. Miolo brings in at least one sparkling brut into the U.S., made from Chardonnay and Pinot Noir.

Familiar with European Varietals a Marketing Boon Brazil’s fine table wines are primarily made from the same European varieties that we are familiar with: Cabernet Sauvignon and Merlot are the big players among the red wines, Chardonnay the main white variety. What I particularly liked, however, was the huge range of varieties that are being utilized in Brazilian wines. For example, Tannat, a fairly obscure red variety from southwest France, is thriving in Brazil and neighboring Uruguay. In France, Tannat lives up to its name; it is a very dark-colored, very tannic, astringent variety that is used mainly as part of a blended wine. Brazilian terroir, however, has tamed the harsh Tannat quite a bit; it tastes fruitier, and is fine as a straight Brazilian varietal wine—although it is usually blended in with Cabernet Sauvignon and Merlot. In addition to Tannat, probably the two red Brazilian varietal wines that I enjoyed the most were Cabernet Franc and Teroldego. Generally, I found that those wineries which produced Cabernet Franc wines, such as Casa Valduga, often did better with this variety than any other. Casa Valduga’s Cabernet Franc, for example, was intensely fl avored, with great structure. Probably because Cabernet Franc needs less time to ripen than other varieties (such as Cabernet Sauvignon) the mountainous Brazilian wine region is a plus. Teroldego is the principal red variety in the Trento region of Italy’s Trentino-Alto Adige region, and a few Brazilian wineries produce it as a varietal wine. I loved every Brazilian Terodego that I tasted; just like Tannat, Brazil’s version of Teroldego is less tannic with more appealing fruit than the more austere Italian Teroldego wines.

two INtereStINg FaCtS aBoUt

brazilian wines

1 90% of its wines are produced in Rio Grande do Sul, the southernmost state, bordering uruguay (which also produces wine).

2 Just about every winery, at least in Rio Grande do Sul, was founded by Italian immigrants, almost all of whom arrived in Brazil between 1875 and 1900. And, in fact, just about all of these families came from only two regions in northern italy, the veneto and trentino. the immigrants, chiefly poor farmers, lured by the prospect of buying their own land at low prices, settled in the mountains around the town of Bento Gonçalves, and planted grapes as well as grains, exactly what they had been doing in italy.

Other red Brazilian varietal wines that I tasted included Tempranillo (good), Pinot Noir (just okay), Syrah/Shiraz, Barbera, Gamay, Malbec, Ancellota (an obscure Italian variety from Emilia-Romagna and Switzerland), Marselan (a new Mediterranean French variety made from crossing Cabernet Sauvignon with Grenache), and Nebbiolo (just one, from Lidio Carraro Winery, and quite good, with true Nebbiolo character). Most Brazilian wineries make far more red wines than white (with just a little rosé), but some of the white wines I tasted were very good. In general, its Chardonnays are competent, but not spectacular. I preferred its Sauvignon Blancs (I don’t think that Brazil’s climate is cool enough for outstanding Chardonnays or Pinot Noirs). I did enjoy Miolo’s Pinot Grigio and Viognier, and Casa Valduga’s Gewürztraminer was particularly fine. Most of the wineries whose wines I tasted do export their wines into the U.S., but often in limited markets. For example, one small winery told me its wines are only in Colorado. The two Brazilian wineries which have the broadest distribution in the U.S. are two of the largest and the best: Salton and Miolo. Salton, which produces 20 million bottles a year, is Brazil’s largest privately owned winery. Look for Salton’s Family Reserve wines, especially its “Volpi” line. Miolo, which has a magnifi cent new winery, produces seven million bottles a year. I found all of Miolo’s wines first-rate. Three other wineries that impressed me: Casa Valduga (run by the three Valduga brothers, who rate an “A” for their warm Italian-style hospitality); Lidio Carraro, a rather amazing, smaller winery which ages all of its wines in stainless steel tanks—not an oak barrel in sight—and whose wines are of a very high caliber; and Aurora, whose Aurora brand wines all indeed impressive. Other Brazilian wineries to look for include Pizzato, Panceri, Luiz Argenta, Perini, Courmayeur and Don Laurindo. Brazilian wine exports have increased 127% since last year, admittedly from a miniscule base. I visited Brazil with limited expectations; I returned impressed. I found the wines to be generally well-made, interesting and well-priced. n

new products & promotions 1 Glenmorangie Astar MAkes its Debut Glenmorangie has just released the Glenmorangie Astar single malt Scotch whisky, known for its “designer casks” made from hand-selected 150 year-old fine-grained American white oak from the sustainable forests in Missouri’s Ozarks. Glenmorangie Astar has warm toffee and cinnamon aromas. It is bottled at 114.2 proof and 57.1% ABV. Suggested retail price: $79.99. Visit www.glenmorangie.com

1 2

2 beefeater 24 sAvors A recipe froM the pAst Inspired by an original recipe from the group’s founder, Beefeater 24 is a new style of gin using a blend of Chinese green and rare Japanese Sencha teas. Along with other natural botanicals, it is left to steep in a still for a full 24 hours, resulting in a complex, full-flavored gin. Beefeater 24 will launch in select markets retailing for $30. Visit www.beefeatergin.com

4 3

3 bronco reserve Awards froM beverAGe inforMAtion Group Bronco Wine Company cleaned up in The Beverage Information Group Growth Brand Awards for 2008 sales. Three brands earned Rising Star Awards: Coastal Vines Cellars, Fat Cat Cellars and Rockbrook Cellars. Two brands earned Fast Track Awards: Crane Lake Winery and Salmon Creek Cellars; and Fox Brook Winery earned an Established Brand Growth Award. Results can be seen in the March and April issues of Cheers and Beverage Dynamics. Bronco Wine Company, Ceres, CA, 800-692-5780 4 Martini & rossi introDuces A rosé The Italian winemaker known for its Asti and Vermouth has added a sparkling rosé to its portfolio of fine wines. Made with Moscato Blanco, Malvasia and Brachetto grapes from Italy’s Piedmont and Veneto regions, Martini & Rossi Rosé completes the brand’s “sparkling trio”, which includes the naturally sweet Asti and an extra dry Prosecco. Available in 750 ML and 187 ML four-packs, the rosé has a suggested retail price of $12.99. Visit www.martini.com

5

6

5 seagram’s ADDs A new flAvor to its line of twisteD Gin Seagram’s Gin has added grape to its family of Twisted Gin flavored gins. Seagram’s Grape Twisted Gin joins Raspberry, Apple, Lime and Orange Twisted Gin flavors. All are available in 1.75L, 1L, 750ML, 375ML flask, 200ML flask and 50ML sizes. The launch will be supported with POS materials and a 50ML hot price promotion where legal. Suggested retail price: $9.99 for a 750ML bottle. Visit www.seagramsginlive.com 6 proximo spirits lAunches Azul reposADo AnD silver tequilAs Hailing from the house of Gran Centenario, Azul Tequila is currently one of Mexico’s fastest growing 100% agave tequila brands. Supported by its distribution partner, Proximo Spirits, and a $3 million dollar integrated marketing campaign, Azul launches this month with its reposado, followed shortly after with its silver tequila in May. Both tequilas will be available in 750ML ($19.99), 1L and 1.75 L bottles. Visit www.proximospirits.com

In a... Snap! Around HAwAiii PHoto insertion request Form We’ve found that more and more suppliers and distributors are submitting photos from promotions, product kick-offs, employee recognitions, etc. We greatly appreciate this and realize Hawaii Beverage Guide is an effective vehicle to get the word out. In order to give your products even more support and recognition, we are asking that you supply us with additional information. In doing so, brand awareness grows, as well as sales. We ask that you identify the people in each photo, the product being spotlighted, and any other relevant info. Please realize that space is limited and each photo may not be published.

requirements For suBmission :

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April 2009 February 2009 Hawaii Hawaii Beverage Beverage guide guide 11

2009 WSWA Convention

A Chat With Craig Wolf As the Wine & Spirits Wholesalers of America gears up for its 66th Annual Convention and Exposition, The Beverage Network sat down with WSWA’s president & CEO By Alia Akkam

WSWA’s Craig Wolf

The Beverage NeTwork: Share with us some of the exciting new additions to this year’s convention. CraIg woLF: We’re trying to do some new things this year. There’s a wine & spirits tasting competition; our keynote speaker at the general business session is, for the first time, a prominent retailer, David Trone, from Total Wine & More; and Rocky Wirtz is assuming chairmanship. Also, our second annual social responsibility forum will discuss the role in helping to fight underage access and abuse of alcohol. TBN: Given the state of the economy, 2008 was undoubtedly a challenging year. However, for WSWA, it was also very positive. What were some of the highlights? Cw: First, we were able to obtain passage of the “We Don’t Serve Teens” House resolution last fall. Secondly, there were a number of court victories in terms of protecting the state’s ability to regulate alcohol effectively. From an economic standpoint, we largely weathered a difficult storm at the end of the year. If you look around the world at what is happening to suppliers, it’s the three-tier system in the United States that has helped everyone weather the storm. Some of these supplier companies would be in a lot more trouble if not for the good work of the distributors who serve as a bridge from supplier to licensee. TBN: How does consolidation continue to affect the industry? Cw: Consolidation is something that’s going to continue going forward. We have gotten 2 Hawaii Beverage guide April 2009

“If you look around the world at what is happening to suppliers, it’s the three-tier system in the United States that has helped everyone weather the storm.” — Craig Wolf, president & CEO, WSWA

over much of the larger issues, though. On the wine & spirits side, things are starting to settle. You can see which players are going to survive, which regions they’re going to be in. Ten years ago it was very unclear who would be the survivors and come out of the process. There is still more to come, like the line changes that come with consolidation. This can present challenges on the whole, but I don’t think they’re going to change the dynamic on the supplier side. The beer wholesalers are going to face a major shift; I suspect they are going to experience what we experienced ten years ago. TBN: What can licensees do to maximize their businesses right now? What resources should they be tapping into during this challenging time? Cw: The same formulas always apply. This industry has always been about building relationships so people know and trust your business. That won’t change. In a crowded marketplace, those who can create a distinction are the ones who have the most success. There are a tremendous amount of new entrants to the supply side: wineries, distilled

spirits and craft breweries continue to grow. You have to sell yourself and make it known why you, your product and your service stands apart from the crowd. You can’t just start a winery or a distillery and think doors are going to open without applying energy and resources. TBN: Looking forward to a new year, what are some of WSWA’s goals for 2009? Cw: From a government affairs standpoint, it’s a very challenging time. We are very concerned about the attempt to get rid of the LIFO (Last-In, First-Out system of managing inventory taxes). It would be devastating to not just wholesalers, but suppliers as well. When talking about the economy, we expect a continuation of what we’ve seen: trading down and the on-premise suffering. But in terms of a direct economic impact, LIFO is the most extreme. Others include: • Car check legislation. • Food safety issues. The good news is most people on Capitol Hill look to our system as the gold standard and they’ll be looking at our system when considering food safety. • Social responsibility issues, partnering with DWI Courts, designed to insert specially trained judges in courts across the country to deal with the difficult task of addressing hard core offender. • Our partnership with TIPS for server training • Our involvement in the PBS series, The Wine Makers. We’ve got our work cut out for us, running the gamut as it always does. With the new administration there are challenges across the board. From customs to the FTC to the USTR, we’re going to be there to make sure people protect our members’ interests. n

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Bourbon supports the Terry Farrell Firefighters Fund through expanded 2009 sponsorship #1 Bourbon Maker Champions America’s Firefighters for their “Stuff Inside”

B

eam Global Spirits & Wine, Inc. a global leader in premium spirits, and Jim Beam® Bourbon proudly announce their renewed support of The Terry Farrell Firefighters Fund, which is committed to helping firefighting “brothers” across America. Since 2005, Jim Beam, the world’s number one selling Bourbon, has developed a specialty bottle label annually to raise awareness for the non-profit organization, which supports firefighters and their families with educational, medical and equipment needs. Jim Beam has raised a total of $200,000 for the fund and aims to increase that donation by $100,000 in 2009 with an expanded program throughout the U.S. “We’re honoring firefighters across America for their commitment to keeping our neighbors safe and rising to the call of service in times of need,” said Kelly Doss, senior director of bourbon and whiskeys, Beam Global. “Jim Beam is committed to the integrity and character of the Bourbon inside the bottle and champions these same qualities in others. The Terry Farrell Firefighters Fund exemplifies the ‘Stuff Inside’ and we are delighted to partner with them for our fifth consecutive year.” The iconic Bourbon brand will distribute over 36,000 cases of Jim Beam bottles with the specialty label – representing a six-fold increase in cases from the previous year. Jim Beam will also expand the reach of its initiatives 4 Hawaii Beverage guide April 2009

from the Northeast region to 22 states across the nation, hosting events in various markets to directly support local fire stations. In addition, the brand will be present at firefighter trade shows in San Diego, Indianapolis and Baltimore, to raise awareness of the Terry Farrell Fund. The Terry Farrell Fund was established in memory of Terry Farrell, a member of Rescue 4/ FDNY and chief of the Dix Hills Volunteer Fire Department, and the 342 other firefighters who perished on September 11, 2001 in the World Trade Center attacks. The organization honors these modern day heroes by donating unused firefighting equipment to underfunded fire stations and providing scholarships and additional services to the children and families of active, retired and fallen firefighters across the nation. For more information, please visit http:// www.terryfarrellfund.org/ or http://www2.thestuffinside.com/ terryfarrellfund. The 2009 Terry Farrell Firefighters Fund-labeled bottles with specialty aluminum caps will be available in May 2009 and offered in 750ml and 1L packaging. Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. With a newly revamped website, drinksmart. com, Beam Global aims to educate legal purchase age consumers on how to make responsible choices about alcohol. ■

4 Hawaii Beverage guide April 2009

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April 2009 Hawaii Beverage guide 5

TradeNews

HonorS The Hall of Fame “Class of 2009”

T

he Sky Ranch Foundation held its 18th Paul Houston - Beam Global Spirits & the honorees were saluted in print by more annual Hall of Fame dinner on Sunday, Wine. Paul has been the manager of Jim than a dozen beverage makers, distributors, March 1, 2009 at the Monte Carlo Beam’s Cincinnati plant since 2000. The media organizations, trade associations and Hotel & Casino in Las Vegas, Nevada. 3rd generation of his family to work in others who sponsored ads in the evening’s The event was held in conjunction with the liquor industry, Paul helps the industry program book. At the same event, Jason Glasser of the 7th annual convention of American and Sky Ranch also by his leadership Beverage Licensees (ABL), and the very (National Vice President) of WAABI the Beverage Media Group presented the popular Nightclub & Bar Show. Joining (World Association of the Alcohol 2009 Mentor of the Year Award to Sky Ranch Foundation 81 distinguished Secretary, Barry Becton, beverage industry Senior Director of State leaders previously Government Relations named, the Hall for Diageo. Becton, who of Fame “Class also serves as National of 2009” is an President of WAABI, especially strong has travelled to Sky group noted for Ranch almost every year their generosity, since becoming a mentor leadership and and worked especially endurance as hard to encourage and champions for guide the boys who have Sky Ranch. been assigned to him Their personal over the years. and business Sky Ranch achievements for Boys is a unique have made 3,000-acre facility on an important the South Dakota/ contribution to the united efforts (l-r) Sky ranch Hall of Fame participants included: William Slone (accepting for ralph levine), Mike Donohoe, larry Montana border where of the alcohol ruvo (honoree), paul Houston (honoree), Dori Bryant (honoree), Jodi Duttenhefer (Exec. Director of Sky ranch), troubled kids from all parts of America get beverage industry ralph Aguera. since 1960 to provide quality care for the Beverage Industries, Inc), the largest single a second chance and a fresh start. Sky organization raising money for Sky Ranch Ranch has built an enviable record over troubled teens at Sky Ranch for Boys. the years as it focuses on teaching kids to The members of the Class of 2009 of the (over $200,000 in the past 12 months!). Dori Bryant – The Polished Palate. Based respect themselves and others and take Sky Ranch Hall of Fame are: Larry Ruvo – Southern Wines & Spirits in Tarpon Springs, Florida, Dori has been responsibility for their actions. Through of Nevada. Despite leading the largest organizing outstanding spirits tasting sports, arts, working with animals, Sky wine, spirits and beer distributorship in events from coast to coast for several years. Ranch helps kids find their natural gifts Las Vegas, Larry Ruvo finds time to give She has probably done more than anyone and take pride in them. Most boys advance tremendous support to many worthy causes, to introduce Sky Ranch to consumers and at least 2 years in the grade level of their most importantly, the building of the Lou new, smaller companies in the industry academic work during a one-year stay Ruvo Brain Institute, which will open soon and has helped raise over $20,000 through at Sky Ranch. For more info visit www. in Las Vegas. Ruvo helped develop Vino silent auctions for Sky Ranch at her tasting skyranchforboys.com. Nearly 50 years ago, members and Las Vegas, the largest annual wine segment events. Sky Ranch Foundation Chairman, friends of the alcohol beverage industry at event for Sky Ranch (held this year on Mike Donohoe (retired President of Future all levels agreed to support the development March 3 in Las Vegas raising $10,000!). Ralph Levine – Metro NY Package Stores Brands LLC), and President, Ralph Aguera of Sky Ranch. They formed the Sky Ranch Association. An industry icon, Ralph (Vice President for Trade Relations at Foundation, which has purchased the has been a leader of the retail tier of the Brown-Forman) introduced the honorees land, built the buildings, and provided industry since the 1950s, and has been on to a “sell out” crowd of nearly 150 people. annual cash support equal to 25 percent the Sky Ranch team since day 1. Ralph William Slone of the Beverage Media or more of the Sky Ranch budget. This served many years on the Sky Ranch Group accepted the honor for Ralph wonderful tradition has earned Sky Ranch the nickname, “the adopted charity of the Foundation board and has helped maintain Levine, who was unable to attend. In addition to the large live audience, alcohol beverage industry.” ■ strong support among his fellow retailers.

6 Hawaii Beverage guide April 2009

Barry Becton named Sky ranch “MenTor oF THe YeAr”!

H

ighlight of the recent 18th Annual to boys at Sky Ranch through the WAABI Sky Ranch Foundation Hall of Fame organization. WAABI’s Sky Ranch chairman Dinner in Las Vegas was the annual Michael Thomas, assigns boys to the various Mentor of the Year Award. Jason Glasser of WAABI chapters, where men and women the Beverage Media Group presented the from all industry segments help provide prestigious award to Barry Becton, Senior positive adult role models to the boys. Sky Ranch for Boys is a unique 3,000Director of State Government Relations at Diageo. Becton also serves as national acre facility on the South Dakota/Montana President of WAABI (World Association of border where troubled kids from all parts of the Alcohol Beverage Industries, Inc.) and America get a second chance and a fresh start. Sky Ranch has built an enviable record Secretary of the Sky Ranch Foundation. Glasser explained that a number of over the years as it focuses on teaching kids beverage industry executives serve as to respect themselves and others and take responsibility mentors to for their boys being actions. cared for at Through Sky Ranch sports, arts, for Boys. working with Becton’s animals and work was even learning distinguished to fly a small by both the plane, Sky length and Ranch helps quality of kids find his efforts to their natural help the boys gifts and assigned to take pride in him over the them. Most years. Unlike most mentors, Barry Becton proudly displays his Mentor of the Year award while being boys advance Becton has congratulated by (l-r) ralph Aguera (Sky ranch Foundation president), at least 2 years actually visited Jason Glasser (Beverage Media Group), Jody Slone (Beverage Media Group), in the grade Mike Donohoe (Sky ranch Foundation Chairman) and Duncan Cameron (Sky level of their Sky Ranch ranch Foundation Treasurer). academic almost every work during a one-year stay at Sky Ranch. year since he joined the program. In accepting the award, Becton For more info visit www.skyranchforboys. commented, “This is something I started com. Nearly 50 years ago, members and doing because I thought it was the right thing. But then you go out there and meet friends of the alcohol beverage industry at the boys. You realize it means so much more all levels agreed to support the development than just doing the right thing. You really of Sky Ranch. They formed the Sky Ranch have an impact on their lives…. I ask all of Foundation, which has purchased the land, built the buildings, and provided annual cash you to support Sky Ranch.” Presented annually by the Beverage support equal to 25 percent or more of the Media Group after consultation with Sky Sky Ranch budget. This wonderful tradition Ranch for Boys and Sky Ranch Foundation, has earned Sky Ranch the nickname, “the the Mentor of the Year award is intended adopted charity of the alcohol beverage to recognize and encourage industry industry.” For more details please visit www. executives who devote their time and effort to correspond with boys at Sky Ranch, skyranchfoundation.org or call 540-891which was adopted nearly 50 years ago by 7201. The fax number is 540-891-7203. The 19th Annual Hall of Fame dinner is the alcohol beverage industry. The troubled teens being helped there come from all parts currently set for June 6, 2010 at a location to of America. Often, they have few positive be announced soon in South Dakota. This male role models or father figures to whom will be an extremely special event celebrating Sky Ranch for Boys’ 50th anniversary! Please they can turn for advice. Many women associated with the watch for further announcements! ■ industry also provide guidance and support April 2009 Hawaii Beverage guide 7

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aT The bar

by robert Plotkin

essential elixirs—

A Look At the CLAss of 2009

E

New York’s Cuff & Buttons Cocktail Catering

most notable cocktails. Their brilliant

Service, is still finding new applications for the

was well-timed,” says Adam Seger, general

flavors and lush, satiny textured bodies render

versatile liqueur. “Because St-Germain is light-

manager, sommelier and bar chef of Nacional

them capable of tempering the enthusiasm of

bodied and so well balanced, it’s a natural mixed

27 in Chicago. “The liqueur itself is sublime

high-octane spirits, and transforming disparate

with aromatic spirits, such as gin, tequila, rum,

and it adds delectably warm and spicy ginger

ingredients

As generations of mixologists will attest,

Chad Solomon, drinks guru and principal in

“Considering the widespread popularity of

liqueurs provide the heart and soul of

ginger, the introduction of Domaine de Canton

libations.

and pisco, as well as Champagne and brandies.”

notes to cocktails.” Seger has been adding the

Without a varied complement of liqueurs on

into

joy-inducing

“It’s hard to adequately convey how perfectly

liqueur to a wide range of cocktails, “just about

the back bar, your drink-making abilities shift

suited St-Germain is for today’s light and

everything from Mojitos to Sidecars all to rave

into low gear.

lavishly flavored cocktails,” contends Bridget

reviews.”

While category sales were down slightly

Albert, director of mixology for Southern Wine

Back from an extended hiatus, Plymouth

(-0.4 percent) in 2007, interest in liqueurs are

and Spirits of Illinois, and author of Market-

Sloe Gin is again turning heads here in the

now experiencing a strong surge, thanks in

Fresh Mixology (2008 Surrey Books, Chicago).

States. After decades of fervent requests from

large part to the prevailing cocktail culture.

“It’s really an amazing accomplishment, an

the international cocktail community, Black

Mixologists looking for increasingly diverse

instant classic.”

Friars Distillery—producers of Plymouth Gin—

products and flavors are driving demand, and

A mega-trend of note is the perceptible

has resurrected its legendary, traditionally

suppliers are only too pleased to fan the flames

shift away from liqueurs with sweet flavor

produced sloe gin. The succulent ruby red

with intriguing new releases.

profiles to those more savory and herbal. An

liqueur is made by macerating Plymouth Gin

“I have no doubt that liqueurs are the new

ideal illustration is Clément Créole Shrubb.

with fresh sloe berries and a touch of sugar all

breakthrough category,” comments Josh Durr,

Long a favorite throughout the Caribbean, the

according to the original 1883 recipe.

beverage consultant with Molecular Bartending

exotic, highly aromatic liqueur is a blend of

The first taste will convince you this is how

of Louisville, Ky. “There has been an influx

Clément silver and barrel-aged rhums that are

sloe gin is actually meant to taste. The liqueur

of extraordinary new liqueurs, as well as the

infused with spices—including vanilla, nutmeg

has a generous bouquet of sliced plums and vine-

reintroduction of several long defunct liqueurs,

and cloves—fresh cane syrup and grapefruit and

ripened raspberries, and a lingering, pleasantly

and collectively they’re taking the mixology

orange peels from Curaçao.

tart finish of honey and berries. Plymouth’s sloe

scene by storm.”

“Like almost everyone else I know in the

gin is still in national rollout.

A number of highly touted liqueurs

business, I’ve been a huge fan of the liqueur

Also experiencing a renaissance in the

entering the market are further expanding

since its arrival,” says Jonathan Pogash,

States is Luxardo Maraschino, an Italian

the mixologist’s proverbial palette. So in the

director of cocktail development for New

liqueur distilled from Marasca cherries, honey

event that you missed the fanfare over their

York’s Hospitality Holdings, which operates

and cherry pits. Although a frequently used

initial release, here’s the scoop on the hottest

The Campbell Apartment and The World

ingredient in early cocktail recipes, maraschino

prospects of the class of 2009.

Bar, among other venues in Manhattan. “The

never regained its pre-Prohibition prestige,

At the head of the class is artisanal St-

Créole Shrubb adds magnificent spicy, floral,

and had mostly disappeared from American

Germain Elderflower Liqueur, which recently

and zesty orange notes to a cocktail. There’s

back bars around the days of the Kennedy

was named one of Cheers Rising Star Growth

nothing on the back bar remotely like it.”

administration, that is until recently.

Brands. A handcrafted masterpiece made

Also topping the charts is recently released

“I’ve been an ardent devotee of Luxardo

in the foothills of the French Alps from wild

Domaine de Canton, a ginger-laced liqueur

Maraschino for years, and am delighted that

elderflower

a

made in the heart of the France. The small

it’s finally receiving the widespread recognition

curvaceous body, and pronounced aromas of

batch gem is crafted with a blend of VSOP

and acceptance it deserves,” says Jerri Banks,

tart citrus, pears, and honey. Its floral-induced

and XO Cognacs and museum-grade eaux de

Manhattan-based consultant and celebrated

palate is expertly balanced, and features layers

vie, which is patiently macerated with baby

mixologist. “I think its resurgent popularity

of light fresh flavors, including mango, rock

Vietnamese ginger, Tahitian vanilla, honey and

can largely be attributed to the rebirth of

candy and tangy grapefruit. The finish is long

ginseng. The remainder of its ingredients is a

the Aviation, a classic gin-based cocktail

and satisfying.

closely held secret.

that uses maraschino in its construction.

blossoms,

St-Germain

has

8 Hawaii Beverage guide April 2009

Once bartenders and mixologists here got to

delectable elixir handmade from fine grape

tequilas sweetened with the essence of Damiana,

experience firsthand its haunting flavor, that’s

spirits and cane sugar macerated with wild

a wild flower indigenous to the highlands of

all it took.” At Nacional 27, Seger uses it in the

Alpine violets. Like maraschino, it was once a

Jalisco renown for its brilliant fragrance and

classic Aviation Cocktail.

mainstay behind American bars, and a required

aphrodisiac properties. The sultry import has

Those looking for a taste sensation with a

ingredient in many venerated classics. Crème

a spicy floral bouquet, and a semisweet, herbal

more contemporary orientation need look no

de Violette is a delicate, yet memorable slice of

palate.

further than Solerno Blood Orange Liqueur,

heaven.

Molecular bartender Josh Durr is an ardent

a new ultra-premium from Sicily. While the

fan. “Agavero makes a marvelous modifier in

roster of orange liqueurs includes such high-

cocktails. It marries beautifully with a wide

volume performers as Cointreau and Grand

range of spirits and the lively peppery notes on

Marnier, as well as fast-growing Patrón Citrónge (+46 percent in 2007), rest assured that Solerno marches to an entirely different beat. Charlotte Voisey, cocktail specialist and Hendrick’s Gin brand ambassador, conjectures the elegant liqueur had to have been created with humanity’s best interests at heart. “Solerno has a bittersweet, citrus and spice palate that’s tailor-made for modern mixology. It’s so full and voluptuous you can use Solerno as the base of a cocktail, or in a supporting role as a modifier.”

Highly Anticipated newcomers

“These liqueurs are so

its finish are unexpected and quite pleasant.” Aperol is a soul-soothing aperitif from

complex and mesmerizing

Padua, Italy that’s infused, in part, with bitter

that a little goes a long

11percent alcohol by volume, the brand is

way in a cocktail. They’re the ‘secret weapons’ in every great mixologist’s arsenal of magic.”

A number of other highly touted liqueurs

New York CitY

are entering the market and further expanding

driNks muse

the mixologist’s proverbial palette. Here’s the

Jerri BaNks

oranges, gentian root, and rhubarb. A trim now gaining traction in the U.S., and Patricia Richards is glad of it. The acclaimed mixologist for the Wynn Hotel in Las Vegas is impressed with its subdued bitterness and lively notes of rhubarb and strawberry. “Aperol is a versatile product that’s proven to be a marvelous find for us. It’s delicious on its own, and so well balanced that it makes an ideal modifier in cocktails.” In a trade where flavor rules supreme, handcrafted X-Rated Fusion from France is a liqueur that warrants consideration. Its opaque,

scoop on the hot prospects of the class of 2008.

electric pink hue in no way prepares you for

The first of the consensus All-Americans

the artful seduction to follow. The liqueur is

is Cointreau Noir, an enchanting blend of

It’s a featured member of the Haus Alpenz

surprisingly light-bodied with floral and citrus

Remy Martin Cognac and the grande dame of

portfolio, an impressive collection of vintage,

notes and a luscious, tropical fruit palate.

liqueurs, Cointreau. Introduced this past July,

long-absent specialties; legendary liqueurs

Attention-grabbing and delicious are good

Cointreau Noir has a rich amber hue, a satiny,

and spirits such as St. Elizabeth Allspice

traits to possess.

lightweight body and an irresistible vanilla and

Dram from the West Indies, Batavia-Arrack

fresh citrus bouquet. It’s so precisely balanced

from Indonesia, Hayman’s Old Tom Gin from

superstars

that the spicy wood flavors of the Cognac

England, and Velvet Falernum, an infusion

PAMA Pomegranate Liqueur. Not relying

and vibrant orange notes of the Cointreau are

of lime juice, spices, and Barbadian rum are

on its striking good looks, the all-pro delivers

enjoyed simultaneously, and to the same lovely

essential to recreating such classics as the

on its promise of pomegranate with waves of

degree. It’s a marriage that clearly works.

original Mai Tai, Zombie, and Vicious Virgin.

refreshingly tart flavor. In its brief existence—

It’s fitting this recap of burgeoning concludes

with

American-born

Fans of the utterly divine will want to get

Maxwell Britten, principal barkeep and

their hands on Coole Swan, a super-premium

beverage director of Jack the Horse Tavern in

Irish liqueur comprised of dairy fresh double

Brooklyn Heights, NY, considers their return to

The final advice comes from New York City

cream, Madagascan vanilla, white and dark

the States a creative windfall. “These long-lost

drinks muse Jerri Banks. “These liqueurs are

chocolate, organic dark cocoa and Irish single

products give us an opportunity to prepare many

so complex and mesmerizing that a little goes

malt whiskey. It has a lightweight, velvety

storied cocktails the likes of which haven’t be

a long way in a cocktail. They’re the ‘secret

textured body, the subtle aromas of vanilla and

seen here since the 19th century. I know people

weapons’ in every great mixologist’s arsenal of

dark chocolate, and a long-lasting complement

who’ve been in the business 30-years or longer

magic.” ■

of rich creamy flavors. With unlimited

that have never tasted these intriguing liqueurs,

applications behind the bar, Coole Swan is a

no less worked with them. It’s an exciting time

beverage program in a bottle.

to be a mixologist.”

Cocktail enthusiasts are also are also

Those looking to inject more passion into

enthusiastically embracing Austrian newcomer

their drinks should consider stocking up on

Rothman & Winter Crème de Violette, a

Agavero. The liqueur is a blend of barrel-aged

the brand launched in 2006—PAMA has become indispensable behind the bar.

Robert Plotkin is a judge at the San Francisco World Spirits Competition and has recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. He can be reached at www.BarMedia.com or by e-mail at [email protected]. Copyright 2008 BarMedia

April 2009 Hawaii Beverage guide 9

POS Systems: Beverage Media has built integration to the following POS systems to varying degrees. The codes with each vendor correspond with the integration points noted below: aim

➊➍➎

atlantic systems, inc. (asi - spirits 2000)

➊➋➌ ➍➎ ➊ ➍➎ ➌➍➎ ➊➍

cam data comcash computer perfect creative information system innovative computer solutions (ics - vision) Kba spirits (Ken buch) lstar magstar merchant softWare -liquorpos microbiZ microsoft retail management system (rms) pervasive

➊➋➌ ➍➎ ➌ ➍ ➊➋➌ ➍➎ ➊➌➍ ➊ ➊➌➍ ➎

smart liQuicK

➊ ➊➋ ➊ ➊➋ ➍ ➊➍

tiger pos

➌➍

Wine soft

➊

pos anyWhere pos-im QuicKbooKs rcs

➊ Website inventory updates ➋ Web order importing ➌ price file integration ➍ eorders sales history ➎ eorders purchase orders For information about any of these POS companies, please call 212-695-7480, ext 231 Learn about SeLLing Wine onLine Sign up for our next Webinar on Thursday, March 5th, 2009, 10:00 AM - 11:00 AM EST. See how a store uses the BMG eCommerce system to maintain and promote products on a website. For more information visit: bevnetwork.com/retailweb

talkin tech

by Ian Griffith

A Predictable Investment in eCommerce

t

here is ample evidence that the economy is having an impact on retail trade. Retailers across the spectrum describe doubledigit declines in sales while profits have been squeezed by the deep discounting used to attract customers. However, in contrast to these harrowing tales, come the reports that wine sales are actually up at retail while the average bottle price has come down. Certainly in our work with wine stores who sell online, there have been mixed results depending on a store’s product offering and pricing strategy. For retailers without experience online this uncertainty can be crippling. While the Internet can provide access to a broader customer base and new sales, an investment in the current climate needs to have a predictable outcome. Before investing serious time and money in building an e-commerce website, why not prove the concept by reaching out to customers online. Then you can decide based on experience whether e-commerce is an investment you want to make. An e-commerce website works well as a hub for promotional channels that you use to reach your customers. However, you can still promote your store online while closing the sale over the phone or in the store. When a new e-commerce website launches, initial momentum often comes from providing an inventory list to the main wine directory sites. Of these directories Wine-Searcher will post an inventory listing without requiring the store has a website. Sending them an Excel file update every week will keep your listing current and avoid frustrating some sophisticated wine buyers. WineZap requires that stores have a basic site where they can refer a shopper. But again, a file containing the products you want to promote can be listed at no charge. Beginning an online newsletter is the next step to conducting your business on-

10 Hawaii Beverage guide April 2009

line. A plain text message is sufficient to communicate with customers about the value you provide, and doesn’t compromise your credibility like a cheap website. If you have the discipline to compose a regular and compelling message to your customers, you will be ahead of the competition.

If you describe activities in your store as community events, and share insights with your customers, they will reward you by reading your emails and responding to your suggestions.

The key to a successful e-mail newsletter is crafting a message that your customers look forward to reading. You need to find a balance between promotion and storytelling that mirrors the shopping experience in your store. If you hammer them for sales, then your e-mails will end up deleted, filtered or flagged as spam. Some stores choose to start with a simple brochure site to satisfy curious shoppers who want to know whether you are legitimate. While this should be a low maintenance option, a simple site should, at a minimum, be able to collect e-mail addresses for your newsletter. Testing the waters by listing your inventory with the wine directories, and launching an e-mail newsletter, will give you experience selling online and provide a context for a decision on whether to go with e-commerce. Eventually customers will pester you to build a site, but in uncertain times using this “proof of concept” makes the investment in a website much more predictable. to learn more about how the beverage media can help with a website for your store, contact ian griffith at [email protected], (212) 571-3232, or visit www. bevnetwork.com/retailweb.

nabca conference

lessons learned: A look back with Edmund Schmidt, former NABCA Chairman By Daina Paulin

L

eading upto the 72nd annual NABCA conference, Ed Schmidt shares his insight about the lessons learned during his time as chairman and what he sees for the future of the Association. The Beverage Network director, William Slone, sat down with the 2008 chairman and current director of the Wyoming Department of Revenue to hear his ideas. On Creating Dialogue This year we created a public health advisory committee. The committee is comprised of people who study the issues related to alcohol abuse, including individuals from the public health industry, MADD researchers and epidemiologists. We have had healthy discussions about subjects such as the use of grants from the industry to do research. There seems to be a great deal of reluctance about accepting this help. I can understand that, but by meeting and having a dialogue we opened up some issues. I don’t think many of these groups know how control state jurisdictions can sometimes act as a facilitator. The discussions showed me that some people are dogmatic and want to keep an arms length, but overall, most people want to work together to solve the problems.

On Social Responsibility We’ve met with a lot of different companies over the course of the year and many have shown us their social responsibility programs. We saw that they are really making a conscious effort to embrace their responsibilities. They are trying to be ahead of the game. Once they understood what we were about they wanted

to share with us their perspectives and their projects. I think it’s that kind of communication that makes people improve and makes things go forward.

On Creating Research Tools for the Industry We have commissioned a research project to create an annotated bibliography for the industry. We hired Bill Kerr from Stanford University to gather all the issues and subjects related to alcohol to create an industry reference. The first edition was released in the 2nd quarter of 2008, and The Board of Directors has budgeted for Mr. Kerr to issue annual updates in order to update the bibliography with the most current research. There are thousands of papers that are written and we never know where to go to find that research. Now we will have a very effective method for all the state regulators. We are also going to make it available to the public who request it, including our own public state health officials. People go out and say “this is a fact” and it isn’t always the case, you need to complete some research. Now instead of taking someone’s word for it, you can look at the research.

The control states have also been proactive about gathering statistical information. This is critical in terms of sales information. The control states jurisdictions are a good cross-section across the country. We’ve got six states out in the West; you have the East coast, the South and the Midwest. Where else could you gather all that data in one place? I have to compliment the NABCA staff for all their work. It’s in an easy-to-use form and we’re consistently finding that analysts from the industry are using our data.

On the Future of Control States We’re always an easy target. Some say we should privatize. Some say that private industry could do a better job than government. I would support that idea in a lot of areas, but there are certain areas that I think the control states do very well. Alcohol is a unique commodity that calls for more responsibility on the part of the government to make sure that it’s distributed properly. I think that we’re that sort of cutting-edge group that is out on the front lines to make it all work, and by and large the control state jurisdictions are doing a really good job of that. n The 72nd Annual NABCA Conference will be held May 13th–17th at the Arizona Biltmore in Phoenix, AZ. This year’s theme “Building Bridges” will focus on finding common ground among the many groups concerned with the responsible sale and consumption of alcohol. For more information visit www.nabca.org. April 2009 Hawaii Beverage guide 11

sPIrITsCOPe

by duncan h. Cameron©

Government help... There’s a new government- rules would eliminate private club membership guaranteed. I would not be surprised to see the sponsored web site to help people evaluate their drinking and whether or not it poses a problem for them. Tips and resources are provided for those who want some help in changing their drinking pattern. Our quick review found the site less judgmental than some government efforts in the past. The site is open minded to the extent of recognizing that there are multiple approaches, and that “one size” does not fit all. I found it unfortunate that the industry’s efforts to promote moderation were not cited (at least not so I could find it!) and groups like the Century Council were not included in the resource links. Illnesses such as alcoholism are not “political” diseases. As long as our approach to solving the problems are constrained by “political” considerations, we will be less effective than we could be. Anyway, the site might be worth a look: www.RethinkingDrinking. niaaa.nih.gov . More help... French-based Pernod Ricard, which recently acquired Swedish powerhouse Absolut, has launched an impressive moderation campaign with the tag line: “Enjoy With Absolut Responsibility”. Doing the government site listed above one better, they have both a conventional web site AND a (planned) Facebook page devoted to the campaign. The web site is at www. absolut. com/recognizethemoment . The site is loaded with interesting information, and even allows you to compare “healthy” drinking advice from 33 different countries, all converted to standard measurements. Perhaps this will help you find a new country where “healthy” drinking more closely matches your own view! Of course, while the government web site does not have links to industry sites, this one from Absolut includes several international health agencies and the U.S. government’s NIAAA, along with links to industry and other sites. The editorial approach was summed up by an Absolut spokesman as “using a language consumers can relate to, talking to them almost like a friend, staying away from being too preachy.” But they don’t mince words either. In one section it says, “If you have a drinking problem, seek professional help.” We’re in favor of anything that helps us move towards a common understanding of appropriate (and inappropriate) drinking and that helps lift the cloud of moral and health confusion which has delayed defining alcohol’s proper place. Utah reforms = Challenge … Both houses of the Utah legislature have approved dramatic changes in the way drinks are sold in the state. New 12 Hawaii Beverage guide April 2009

requirements as well as the so-called “Zion curtain” barriers intended to separate customers from drink service in the bar areas of restaurants. Private clubs will now have to electronically scan the IDs of any customers who appear to be 35 or younger, information that will be kept on site for seven days and available during that time to law enforcement. Underage customers will no longer be allowed in the bar areas of existing restaurants, an attempt to prevent children from seeing drinks being prepared. With the often-glass barriers removed, adult customers will be able to be served over the bar. Underage customers will be welcome at the bar or counter of new restaurants. That’s because new restaurants will be required to pour and mix drinks out of sight of customers, behind a barrier that could be a wall or a separate room. Gov. Jon Huntsman Jr. sought the change, saying the state’s image was being hurt by requirements viewed as quirky by tourists. Patrons of private clubs, Utah’s equivalent of bars, have had to fill out applications and pay fees in order to drink. At a press conference called Monday morning to announce the compromise, Huntsman said the state was “moving toward much greater normalization today in our alcohol policy.” The compromise also includes other pieces of legislation aimed at curbing drunken driving by making repeat offenders forfeit their vehicles and mandating stiffer penalties for underage offenders. I’m not sure about the logic of a state policy which allows minors to sit with adults who consume alcohol but plays “Wizard of Oz” by forcing the creation of those drinks behind a curtain. When will we get to the simple understanding that drinking, like voting, getting married, driving a car, or joining the Army is something perfectly OK until mishandled or done for the wrong reasons – yet is an activity only allowed to adults? And many adults choose not to do any of those things. Keeping kids and teens in the dark about drinking is unlikely to make the next generation any wiser in their consumption choices. I’m also a little uncomfortable with drinkers being required to leave a 7-day trail of their stops. This seems likely to cause more drinking in cars or other unsupervised settings. It certainly poses some interesting civil liberties questions. As the technology to pry improves, we may all have to fight harder for the privacy we long assumed was

license scan and retain requirement considered in other states before long. French drinking age Going Up..to 18!... Although precise rules vary depending on beverage and type of establishment, it looks like the party will soon be over for French teens who have been generally able to buy wine and beer in bars as long as they were at least 16. The National Assembly has approved legislation raising the age for all alcohol purchases to 18. Further action by the Senate (and possibly the National Assembly) is required before the change becomes law. The French are also planning to ban late-night sales of alcohol at gas stations and all-you-can-drink events at bars. don’t Try This at home… The new owners of Anheuser-Busch have apparently announced that invoices for media services, such as advertising will be paid on time. That is to say, in time. Media reports say that A-B has asked broadcasters and others to redefine the billing cycle. A-B says they now want 120 days to pay invoices. That would be about 4 months. I really do wish them luck. Perhaps liberal terms will spread to the rest of us. That could be all the bailout we really need! Reportedly, some media outlets are trying to negotiate more moderate payment terms of 75-90 days. Until now, most people in the U.S. considered 30 days to be a normal grace period for paying invoices. It will be interesting to see how this works out. arkansas OK on sunday… Arkansas has become the 36th state to repeal its Blue Law banning Sunday liquor sales at package stores, according to the Distilled Spirits Council (DISCUS), which called the state’s decision a sign of things to come across the South as legislators continue looking for ways to raise revenue without raising taxes in this sour economy. DISCUS called Arkansas’s repeal further evidence of a national trend of states modernizing alcohol laws, noting that Arkansas is the 14th state since 2002 to erase its Sunday sales ban. The new law, sponsored by Senator Robert Thompson and signed by Governor Mike Beebe, gives communities the option to vote on allowing package stores to open on Sundays. The new law also allows restaurants and other on premise establishments to serve alcohol on Sundays between the hours of 10:00 a.m. and 12:00 midnight - an extension of up to four more hours. The bill took effect upon signage. ■ Duncan H. Cameron has been writing for and about the spirits industry since 1971. Send questions or comments to P.O. Box 8420, Fredericksburg, VA 22404.

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DATEBOOK! - April 2009 A Calendar of Promotable Events for Your On- or Off-Premise Business. CELEBRATE APRIL! No fooling! April is a great time to Spring into action with your promotional plans. Although some customers may want to cry in their beer on April 15, you’ll have lots of ways to lift their spirits the rest of the month. Just look over this list of birthdays, anniversaries and other noteworthy events and make an extra effort to make it a happy April - even if there are a few showers! Of special interest, this is Keep America Beautiful month, Thai Heritage Month, National Welding Month, Prevention of Animal Cruelty Month, and Cancer Control Month. It’s also National Anxiety 1 1513-Ponce de 2 18603 1964-Beatles 4 April Fool’s Month - but I wouldn’t worry about that! Leon discovers Pony Express have top 5 hits, Day, 1928-1st began, *1924-Marlon 1949- NATO created, Florida, *1725record changer Be aware that the National Council on Brando, *1961-Eddie *1928-Maya Angelou, Casanova, *1805introduced, *1932Hans Christian Murphy, *1958-Alec *1932-Anthony Debbie Reynolds, Alcoholism and Drug Dependence is Baldwin, *1924-Doris Perkins & Sen. *1964-Kevin Jerome Andersen, *1955sponsoring an “alcohol-free weekend” Day, *1942-Wayne Dana Carvey. Richard Lugar (R-IN), Duckworth, *1939Newton. *1965-Robert Ali MacGraw. April 3-5. Downey, Jr. Palm Sunday, 5 Tomb-Sweeping day (Taiwan), *1900Spencer Tracy, *1908-Bette Davis, *1937-Colin Powell, *1941-Eric Burdon.

1830-Morman 6 Church founded, 1938-Teflon invented, *1937Merle Haggard & Billy Dee Williams.

7 1795-France adopts metric system, *1915-Billie Holiday, *1928James Garner, *1954-Jackie Chan, *1964-Russell Crowe.

1862- Aerosol 8 bottle patented, 1974-Hank Aaron hits # 715, *c. 563 BC-Buddha, *1918Betty Ford, *1963Julian Lennon.

9 Full Moon, Passover starts, 1865-Civil War ends, *1879-W.C. Fields, *1898-Paul Robeson, *1926Hugh Hefner, *1932Carl Perkins, *1954Dennis Quaid.

10 1877Catamaran patented, 1916-1st PGA Championship, *1936-John Madden, *1951-Steven Seagal, *1957Kenneth “Babyface” Edmonds.

11 1876Elks organized, *1913-Oleg Cassini.

12 Easter, 1955- Salk Polio vaccine declared “safe”, *1940-Herbie Hancock, *1947David Letterman & Tom Clancy, *1971Shannen Doherty.

*174313 Thomas Jefferson (3rd U.S. Pres.), *1866-Butch Cassidy, *1852-F.W. Woolworth.

14 *1941Pete Rose, *1935-Loretta Lynn, *1904-Sir John Gielgud, *1940-Julie Christie, *1977Sarah Michelle Gellar.

15 2008 Fed. taxes due, 1912-“unsinkable” Titanic sinks, 1955McDonald’s started, *1452-Leonardo da Vinci, *1933-Roy Clark.

16 1862-Slavery ended in D.C., *1867-Wilbur Wright, *1935 -Bobby Vinton, *1889-Charlie Chaplin, *1971Selena Quintanilla.

17 *1961“Boomer” Esiason, *1975-Victoria Adams Beckham (Posh Spice).

18 1775-Paul Revere rides, 1923-Yankee Stadium opens, *1947-James Woods, *1963-Conan O’Brien, *1948-Nate Archibald.

177519 American Revolution begins, *1935-Dudley Moore, *1927-Don Adams, *1946-Tim Curry, *1968-Ashley Judd, *1979-Kate Hudson.

20 Boston Marathon, *1908Lionel Hampton, *1923-Tito Puente (Mambo King), *1962-DonMattingley, *1973-Carmen Electra.

753 B.C. 21 Rome started, *1926-Queen Elizabeth II, *1935Charles Grodin, *1951-Tony Danza, *1958-Andie MacDowell.

Admin. 22 Profess.(Secty) Day, Earth Day, 1500-Brazil discovered, *1935Glen Campbell, *1936-Jack Nicholson, *1870Nikolai Lenin.

Take 23 Daughters (& sons) to Work Day, *1564-William Shakespeare, *1791 -James Buchanan (15th U.S. Pres.), *1936-Roy Orbison, *1954Michael Moore.

Armenian 24 Martyrs Day, 1981-IBM intros their 1st PC, *1942Barbra Streisand, *1934-Shirley MacLaine.

25 *1918-Ella Fitzgerald, *1940-Al Pacino, *1908-Edward R. Murrow, *1969Renee Zellweger.

26 1928Tussauds waxworks opens in London, *1785-John James Audubon, *1936-Carol Burnett, *1963-Jet Li.

1880- hearing 27 aid patented, *1791-Samuel F. B. Morse, *1927Coretta Scott King, *1822-Ulysses S. Grant (18th U.S. Pres.).

1919-1st 28 good parachute jump, *1758-James Monroe (5th U.S. Pres.), *1974Penelope Cruz, *1950-Jay Leno, *1941-Ann Margret, *1981-Jessica Alba.

*1952-Dale 29 Earnhardt, *1954-Jerry Seinfeld, *1899-Edward “Duke” Ellington, *1958-Michelle Pfeiffer, *1970-Andre Agassi & Uma Thurman.

1789-Pres. 30 Washington takes office, Honesty Day, 1938-1st Bugs Bunny cartoon, 1812-Louisiana is 18th state, *1933Willie Nelson, *1982Kirsten Dunst.

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April 2009 Hawaii Beverage guide 13

HAwAii BeverAge guide - Brand Index KeY AL Allied importers & wholesaler CH The Cherry Co. 2298 Alahao Pl. Unit Q - Honolulu, HI 96819

4461 Malaai St . - Honolulu, HI 96818

Ph: (808) 842-0562

Ph: (808) 422-65655

AB Anheuser-Busch Sales of Hi 99-877 Iwaena st. - Honolulu, HI 96701

Ph: (808) 487-0055 Order Desk: (808) 487-2400

BB Better Brands/grand Crew 94-501 Kau St. - Waipahu, HI 96797

gC

Ph: (808) 676-6111 Order Desk: (800) 728-2570

C&C Chambers & Chambers

501 Kokea St. #A-1 - Honolulu, HI 96817

Order Desk: (800) 573-1755

JMd JMd Beverages

99-1269 Iwaena St. - /Aiea, HI 96701

JB Johnson Bros. of Hawaii 1011 Munu St. - Kapolei, HI 96707

AALBORG – Aquavit .............................. SWS ABLOUR – SM Scotch ........................... SWS ALBERFELDY – SM Scotch ...................... BB ABSOLUT – Vodka................................. SWS ABSENTE – Liqueur ............................... SWS ADBERG – SM Scotch ..................CWS-SWS ADM. NELSON – Coconut Rum ................PB AGVERO – Liqueur ................................ SWS AGUA LUCA – Rum .................................. BB ALCHEMIA – Vodka .................................. BB ALEX MUIR – B-Scotch .............................PB ALEXANDER – Grappa.......................... SWS ALIZE – Cognac/Liqueur........................... BB ANGUS DUNDEE – Scotch .................... SIC ANEJO LOS REYES – Brandy............... SWS AQUA PERFECta – Cordials..................... BB APPLETON – Rum .................................... BB ARDBEG – SM Scotch .............................. BB ANGOSTURA – Rum ............................. SWS ARARAT – Brandy.................................. SWS ARRAN – SM Scotch ............................... BB ARROW Brands .........................................PB ASBACH-URAULT – Brandy ......................AL AUCHENTOSHAN – SM Scotch ............ SWS AZTECA de ORO – Brandy ................... SWS B

BACARDI – Rums ..................................... BB BAFFERTS – Gin....................................... BB

NT

BAILEY'S – Irish Cream ...............CWS -SWS BAKER'S – Whiskey............................... SWS BALLANTINE – B-Scotch....................... SWS BALVENIE – SM Scotch ............................ BB BANFI – Grappa ..................................... SWS BARENJAGER – Liqueur ....................... SWS BATSOL PISCO – Brandy ...................... SWS BARTON Brands ........................................PB BASIL HAYDENS – Whiskey................. SWS BEACHCOMBER – Rum ...........................PB BEAM BLACK – Whiskey ....................... SWS BEEFEATER – Gin ................................ SWS BELLE de BRILLET – Liqueur....................AL BELVEDERE – Vodka ...................CWS-SWS BENEDICTINE – Liqueur........................... BB BENEDICTINE & BRANDY – Liqueur ....... BB BERENTZEN – Apple Schnapps .............. BB BERTA – Grappa ........................................AL BISQUIT – Cognac................................. SWS BIZ CH DU BREUIL – Calvados CWS – SWS BLACK BUSH – Irish Whisky .................CWS BLACK HAUS – Schnapps............CWS-SWS BLACK VELVET – Can. Whisky .................PB BLACKBURN'S – Scotch ......................... SIC BLACK STALLION – Tequila ......................AL BLANTON'S – Bourbon..............................PB BLOSSA.................................................. SWS BLUE RASPBERRY – Vodka .....................PB BLUE WAVE – Vodka .................................PB BOLS – Cordials........................................ BB BOMBAY – Gin ......................................... BB BOMERANG – Vodka ............................ SWS

Sandwich isles Cellars, Ltd. 400 Hookahi St. # 102 - Wailuku, HI 96793

Ph: (808) 249-0095

Maui Brewing Co. 4405 Honoapilani Hwy. - Lahaina, HI 96761

Nishimoto Trading Co., Ltd.

SwS Southern wine & Spirits

PB

AwS American wine & Spirits

331 Libby St. - Honolulu, HI 96817

CwS Coastal wine & Spirits

Ph: (808) 832-1555

318 Kamani St. - Honolulu, HI 96813

Paradise Beverages 94-1450 Moaniani st. - Waipahu, HI 96797

Ph: (808) 591-8825 Order Desk: 1 - (888) 866-9463

Ph: (808) 678-4000 Order Desk: (808) 678-4100

Ph: (808) 537-9528

KB Kona Brewing Co.

SiC

1812 Kalani St. - Honolulu, HI 96819

Ph: (808 ) 877-4273

887 N. Nimitz Hwy. - Honolulu, HI 96817

Ph: (808) 334-1133

A

MB

Ph: (808) 487-5355 Order Desk: (808) 487-0008

JF Japan Food (Hawaii) inc.

Kotake Shokai, Ltd. Ph: (808) 847-3926

Ph: (808) 467-9985 Order Desk: (888) GET-WINE

175-5629 Kyajubu Hwy., Kailua-Jona 96740

SpiritS

KS

TA

Tanikai, inc. 787 Alua St. - Wailuku, HI 96793

Ph: (808) 242-6831

BOODLES – Gin .................................... SWS BOOKE NOE'S – Whiskey ..................... SWS BOOMSMA – Gin ......................................AL BORSCI Sambuca.................................. C&C BOURBON AGE .........................................AL BOURBON CLUB .......................................AL BOUTARI OUZO – Liqueur .................... SWS BOWEN – Cognac......................................AL BOWMORE – SM Scotch ...................... SWS BRENNAN'S – Irish Whisky ................... SWS BRILLAT-SAVARIN – Armagnac ................AL BROKER'S – Gin .......................................PB BRUCHADDICH – Scotch ...................... C&C BRUGAL – Rum ..................................... SWS BUCHANAN – B-Scotch................CWS-SWS BUEN AMIGO – Tequila ............................ BB BULLEIT – Whiskey................................ SWS BURNETT Gin/Vodka ............................... BB BUSHMILL – Irish Whiskey ...........CWS-SWS BUSHMILL CREAM – Liqueur ..............CWS C

CABANA – Rum ..................................... SWS CABO UNO – Tequila............................. SWS CACHACAS – Rum ................................ SWS CACIQUE – Rum .................................... SWS CABO WABO – Tequila .......................... SWS CACHACU PITU – Rum ......................... C&C CADE Napa............................................JMD CADENHEAD S – Rum .......................... SWS CAFÉ BOHEME – Liqueur ........................ BB CALENDE – Tequila ......................................JB

CAMPARI – Aperirfs ....................................SWS CANADIAN CLUB – Whisky.................. SWS CANADIAN MIST – Whiskey ..................... BB CAOLILA – SM Scotch ...........................CWS CAPRI NATURA – Lemoncello .............. C&C CAPTAIN MORGAN – Rum ..........CWS-SWS CARDENAL MENOZA – Brandy ............ SWS CAROLAN'S – Irish Cream .................... SWS CASA NOBLE – Tequila ............................ BB CASTELLO – Rum.................................... BB CAZADORES – Reposada ...................... BB CERETTO – Grappa .............................. SWS CHARBAY – Rum/Vodka ....................... SWS CHARTREUSE – Liqueur ....................... SWS CHATEAU MONET – Liqueur ................ SWS CHAYA – Tequila ....................................... BB CHERRY WAVE – Vodka ...........................PB CHI CHI Cocktail ........................................PB CHIVAS REGAL – B-Scotch .................. SWS CHOPIN – Vodka...........................CWS-SWS CHRISTIAN BROS. – Brandy ................... BB CINZANO – Vermouth ........................... SWS CIROC – Vodka .............................CWS-SWS CITADELLE – Gin ................................... SWS CLAN CAMPBELL – B-Scotch .............. SWS CLAN MACGREGOR – B-Scotch ............. BB CLEAR CREEK Eau De Vie/Brandy.......... SWS CLEAR SPINGS – Grain Alcohol ........... SWS CLUNY – B-Scotch.................................... BB CLYNELISH – B-Scotch .........................CWS COCKTAIL by JENN...................................PB COEUR de LION – Calvados ................. SWS

April 2009 Hawaii Beverage guide 77

CONCH REPULIC – Rum ....................... SWS COINTREAU – Liqueur .............................. BB COPA de ORO – Liqueur........................... BB COQUEREL – Calvados .............................AL CORAL CACHACA......................................AL CORRALEJO – Tequila ............................ BB CORUBA – Rum ....................................... BB COSTA DEL SOLE Limoncello ...................AL COURVOISIER – Cognac...................... SWS CRAGGANMORE – SM Scotch ...... CWS-SWS CROWN ROYAL – Can. Whisky .......CWS-SWS CRUZAN – Rum..................................... SWS CRYSTAL PALACE – Gin/Vodka ................PB CUSENIER – Liqueur............................. SWS CUTTY SARK – Scotch ......................... SWS d

DALMORE – SM Scotch ......................... SWS DALWHINNIE – SM Scotch ...........CWS-SWS DANNY de VITO – Liqueur .................... SWS de KUYPER – Brandy/Liqueur ............... SWS de NAPOLEON – Liqueur/Schnps. ............AL DELAMAIN – Cognac ................................ BB DEWAR'S – B-Scotch ............................... BB di AMORE – Cordials..................................PB di AMORE Sambuca – Liqueur...................PB DIAMOND HEAD – Rum/Liqueur. ..............PB DIMPLE PINCH – B-Scotch ...........CWS-SWS DISARANNO ARMERETTO – Liqueur ..........BB DITA – Liqueur ........................................ SWS DOMAINE SURRENNE Cognac................ BB DOMECQ – Brandy ................................ SWS DON ABRAHAM – Tequila..........................AL DON ALVAR – Tequila .............................. BB DON CAMILLO – Tequila...........................AL DON EDUARDO – Tequila......................... BB DON JULIO – Tequila ...................CWS-SWS DON PEDRO – Brandy ........................... SWS DR. McGILLICUDDY'S – Schnapps ......... SIC DRAMBUIE – Liqueur ................................ BB DUBONNET – Aperitif ............................... BB DUBOUCHETT – Cordials......................... BB DUGGAN'S – Scotch ..................................AL DUNBAR – Whiskey ................................SWS DURANGO – Tequila ..................................JB e

1800 TEQUILA ........................................... BB E & J VS/VSOP/XO ....................................JB E&J CASK & CREAM – Liqueur .................JB EARLY TIMES – Whiskey .......................... BB EFFEN Vodka – Holland ...........................PB EL DAMANTE – Tequila.......................... SWS EL MAYOR – Tequila ..................................PB

EL JIMADOR – Tequila .............................. BB EL REFORMADOR – Tequila .....................AL EL TESORO – Tequila ............................ SWS ELIJAH CRAIG – Whiskey ......................... BB ELMER LEE – Whiskey.............................. BB EMMET'S – Irish Cream ................CWS-SWS ENGLISH GUARD – Gin ............................JB ENGLISH HARBOR – Rum .................... SWS ESPOLON – Tequila ............................... SWS EVAN WILLIAMS – Whiskey...................... BB EVER CLEAR – Liqueur .............................PB EXTASE – Liqueur ..................................... BB F

4 COPAS – Tequila ................................. SWS 42 BELOW – Vodka ................................... BB FAMOUS GROUSE – B-Scotch ................ BB FERNET BRANCA Aperitif ........................ BB FERRAND – Cognac .............................. SWS FIGHTING COCK – B-Whiskey ................. BB FINLANDIA – Vodka .................................. BB FLEISCHMANN – Gin/Vodka .....................PB FLOR de MANA – Rum........................... SWS FOUR ROSES – Whiskey ...................... SWS FRAGOLINO – Liqueur – Italy ....................AL FRANCOIS de LYON – Cognac .................AL FRANCOLI BIANCA – Grappa ...................AL FRANGELICO – Liqueur............................ BB FRIDA KAHLO – Tequila........................ SWS FRIS – Vodka .......................................... SWS FUNADOR – Brandy ............................... SWS g

GAETANO – Cordials ............................. SWS GALLIANO – Liqueur ................................. BB GALLO – Vermouth ....................................JB GASCON – Argentina .................................JB GAYA – Grappa....................................... SWS GENTLEMAN JACK – Whiskey ................. BB GEORGE DICKEL – Whiskey .................CWS GERMAIN-ROBBIN – Brandy/Cordials ..BB- GC GILBEY'S – Gin/Vodka ........................... SWS GIONELLI – Liqueur....................................JB GLENDRONACH – SM Scotch............... SWS GLENFARCLAS – SM Scotch ................... BB GLENFIDDICH – SM Scotch ..................... BB GLENKINCHIE –SM Scotch ...................CWS GLENLIVET – SM Scotch ....................... SWS GLENMORANGIE – SM Scotch ...CWS -SWS GLENROTHES – Scotch ........................ SWS GODIVA – Liqueur .........................CWS-SWS GOLDSCHLAGER – Liqueur .........CWS-SWS GORDON'S – Gin/Vodka...............CWS-SWS GOSLING'S – Rum .....................................PB

78 Hawaii Beverage guide April 2009

GRAN BLASON – Rum ..........................CWS GRAN CENTENARIO – Tequila................. BB GRAND MANIER – Liqueur ...........CWS-SWS

GRANDE ABSENTE – Liqueur ............... SWS GRANT'S – B-Scotch................................. BB GRAPPA di MICHELE ................................ BB GRAPPA PIAVE SELEZIONE .....................AL GREEN MOON Absinthe ........................... BB GREY GOOSE – Vodka ............................ BB GUSANO ROJO Mezcal ................... AL - SIC GVORI – Vodka...........................................AL H

H.B. PASTIS ................................................AL HACIENDA Tequila ................................. SWS HANA BAY – Rum.......................................PB HANGAR ONE – Vodka.....................BB - GC HARDY – Cognac ...................................... BB HAVANA CLUB – Rum............................ SWS HAWAIIAN DISTILLERS – Liqueur .............PB HEAVEN HILL – Gin/B-Scotch/Vodka .......... BB HENDRICKS – Gin .................................... BB HENNESSY – Cognac ...................CWS-SWS HERRENCIA – Tequila................................AL HERRADURA – Tequila ............................. BB HIGHLAND PARK – SM Scotch ................ BB HIRAM WALKER – Cordial ..................... SWS HOUSE of STUART – B-Scotch ................PB HPNOTIQ – Liqueur ................................... BB HUSSONGS – Tequila ............................... BB i

IDOL – Vodka............................................. BB IMPERIA RUSSIAN – Vodka .................. SWS IMPERIAL – B-Scotch............................. SWS IRISH MANOR CREAM – Liqueur ............. BB IRISH MIST – Liqueur ............................. SWS J

J.R. BRILLET – Cognac..............................AL J & B RARE – B-Scotch .........................CWS JMR – Blended Scotch .............................. BB JACK DANIEL'S – Whiskey ........................ BB JACQUES BONET – Brandy ......................PB JACQUES CARDIN – Cognac ................ SWS JAGERMEISTER – Liqueur .................... SWS

JALISCO – Tequila..................................... BB JAMESON – Irish Whisky ....................... SWS JANERIO – Rum ..................................... SWS JEAN MARC XO – Vodka ....................... SWS JEREMIAH WEED – Bourbon................. SWS JIM BEAM – Whiskey/Rye ...................... SWS JOHNNIE WALKER – Scotch .......CWS-SWS JOSE CUERVO –Tequila/Cocktails ........CWS JUAREZ – Tequila.......................................PB JUNIPER GREEN – Organic Gin................PB K

KAHLUA – Liqueur .................................. SWS KAI – Vodka ............................................ SWS KAJMIR – Cordials ................................. SWS KAMCHATKA – Vodka............................ SWS KAMMER WILLIAM PEAR – Brandy ..........AL KAMMER KIRSCHWASSER – Brandy .......AL KAMORA – Liqueur ................................ SWS KAPALI – Liqueur.................................... SWS KARKOV – Vodka .......................................JB KENTUCKY FINEST – Bourbon .................JB KETEL ONE – Vodka .............................. SWS KILLEPITSCH – Liqueur .............................PB KING of SCOTS ..........................................AL KISSUI – Vodka ......................................... PN KNOB CREEK – Bourbon ....................... SWS KO CACHACA – Liqueur......................... SWS KONA GOLD – Cordials ............................ BB KORBEL – Brandy ..................................... BB KRISTA – Gin/Vodka ................................. BB L

LA ELLE – Liqueur ...................................SWS LAGAVULIN – SM Scotch..............CWS-SWS LANDY – Cognac .....................................SWS LAPHROAIG – SM Scotch...................... SWS LARRESSINGLE – Armagnac ................... BB LAUDERS – B-Scotch ................................PB LE TOURMENT VERI Absinthe ................. BB LEBLON – Rum.......................................... BB LEJON – Brandy .........................................PB LEMON HART – Rum ............................. SWS LEROUX – Liqueur ................................. SWS LES DOM. GRASSA – Armagnac ..............AL LEVEL – Vodka ....................................... SWS LICOR 43 – Liqueur ................................... BB LILLEIT Aperitifs......................................... BB LIQUID ICE – Organic Vodka ..................SWS LLOYD & HAIG – Scotch .......................... SIC LUCI D ABSINTHE – Liqueur ..................SWS LONG JOHN – B-Sotch ............................ SWS LONGMORN – SM Scotch ..................... SWS LUXARD – Liqueur.................................. SWS

M

NUVEO – Sparkling Liqueur ....................SWS

MACALLAN – SM Scotch .......................... BB MACTARNAHAN – SM Scotch ...................PB MAGELLAN – Gin .................................. SWS MAISON SURENNE – Cognac ..................GC MAKER'S MARK – Whiskey ................... SWS MALIBU – Liqueur................................... SWS MALTESERKREUZ – Aquavit ................. SWS MANGORICO – Liqueur ............................PB MARASKA – Brandy/Liqueur .....................AL MARGARITAVILLE – Tequila/Cocktails......PB MARIE BRIZARD .................................... SWS MARQUIS DUCHENEY – Armagnac..........AL MARTELL – Cognac ............................... SWS MARTIN MILLER – Gin .............................. BB MARTINI & ROSSI – Vermouth ................. BB MATADOR – Tequila ......................CWS-SWS MATHILDE – Liqueur ...............................SWS MATUSALEM – Rum.................................. BB McCORMICK Brands ................................. BB MEKHONG – Rum ...................................SWS MENORVAL – Calvados .............................AL MERRY'S – Irish Whiskey...........................JB METAXA – Brandy ..................................... BB METAXA OUZO – Liqueur ......................... BB MEUKOW – Cognac ...................................PB MEZZALUNA – Vodka ............................ SWS MICHAEL COLINS –– Irish Whiskey .......SWS MIDLETON – Irish Whisky ...................... SWS MIDORI – Liqueur ....................................SWS MILAGRO – Tequila ................................... BB MILFORD – S/M Scotch .............................AL MONOPOLOWA – Vodka ...........................AL MONTE ALBAN – Mezcal .........................PB MONTE CRISTO – Rum ........................ SWS MONTEGO BAY – Rum ............................. BB MONTEZUMA – Tequila .............................PB MONTILLA – Rum................................... SWS MOUNT GAY – Rum .................................. BB MORAGA CAY– Rum ..................................AL MORTELL – Cpgnac ............................... SWS MR. BOSTON Brandy/Liqueur ...................PB MYERS'S – Rum ............................CWS-SWS

O

N

99 SCHNAPPS............................................PB NARDINI – Grappa ................................. C&C NASSAU ROYAL – Liqueur........................ BB NAVAN – Liqueur ...........................CWS-SWS NEW AMSTERDAM – Gin .........................JB NEWPORT – Cordials ............................... BB NOBLE DAME CAVADOS – Apple Brandy .....AL NOILLY PRAT – Vermouth ......................... BB NONINO – Grappa.................................. SWS

100 PIPERS – B-Scotch ......................... SWS O.P. ANDERSON Aquavit ....................... SWS OBAN – SM Scotch .......................CWS-SWS OCEAN – Vodka ....................................... BB OLD CROW – Whuskey...........................SWS OLD FITZGERALD – Whiskey ................... BB OLD FORESTER – Whiskey...................... BB OLD GRAND-DAD – Whiskey ............... SWS OLD NEW ORLEANS – Rum .................SWS OLD PULTENEY – SM Scotch ...................PB OLD OVERHOLT Rye Whiskey .............. SWS OLD ST. ANDREW – B-Scotch...................PB OLMECA – Tequila.................................. SWS OP NATURAL – Flavored Vodka ............ SWS OPULENT – Vodka .....................................JB ORCHID – Liqueur ...................................SWS ORIGINAL POLISH – Vodka ..................... BB ORONOCO – Rum...................................SWS OTARD – Cognac.............................................AL OUZO NO. 12 – Liqueur ......................... SWS P

P.IN.K. – Vodka ...........................................JB PADDY – irish Whisky............................. SWS PAIRE – Grappa......................................... BB PAMPERO – Rum ....................................SWS PANCHO PISTOLES – Tequila ...................AL PAOLUCCI – Liqueur .................................AL PAMA-POMEGRANITE – Cordials ............ BB PAR D SCHATZ –Herbal Liqueur ...............PB PASSPORT – B-Scotch .......................... SWS PASSOA – Liqueur..................................... BB PATRON – Tequila .................................. SWS PATRON CITRONGE – Liqueur ..............SWS PATRON XO CAFE – Liqueur ......................SWS PAU-MAUI – Vodka .....................................PB PAUL LUCHENE – Cognac ........................AL PAUL MASSON – Brandy ....................... SWS PEARL CANAPIAN – Vodka .......................PB PENDLETON – Canadian Whisky ..............PB PENJAMO – Tequila ............................... SWS PEPE LOPEZ – Tequila ............................. BB PERNOD – Liqueur ................................. SWS PETRI – Brandy ..........................................JB PHILLIP'S Black – Liqueur..........................JB PHILLIPS UNION – Whiskey ......................JB PIERRE DUCHENE – Brandy.....................AL PIMM'S CUP – Aperitifs.................CWS-SWS PINKY'S – Vodka .................................... SWS PINNACLE – Vodka .................................SWS PIRAPORA CACHACA – Liqueur. ..............AL PITU – Rum..............................................SWS

PLANTATION – Rum ..............................SWS PLYMOUTH – Gin .................................. SWS POLAR ICE – Vodka.................................. BB POLI – Grappa/Brandy ........................... C&C PONTI – Vermouth .....................................AL POPOV – Vodka ............................CWS-SWS PORFIDIO – Rum/Tequila .......................JMD POSSMAN – Apple Wine ...........................AL POSSERS – Rum ....................................SWS POTTER'S –Asstd. Brands ..............AL - SWS POWER'S – Irish Whisky ........................ SWS PRAVADA – Vodka .................................... BB PRESIDENTE – Brandy .......................... SWS PRISM – Vodka ...........................................PB PRUNIER – Liqueur ....................................AL PUERTO VALLARITA – Tequila ...............SWS PYRAT – Rum ......................................... SWS Q

QUADY – Vermouth ................................ SWS QUINTO GOLD – Tequila ...........................AL r

Ru 1 – Rye Whiskey ................................SWS RAIN – Vodka ............................................ BB RAMAZOTTI – Liqueur ............................. BB RAYNAL – Brandy...................................... BB RELSKA – Vodka ...........................CWS-SWS REMY MARTIN – Cognac.......................... BB REMY RED – Liqueur ................................ BB RENAULT – Cognac ............................... SWS REYKA – Vodka ......................................... BB RHUM BARBANCOURT – Rum ............. SWS RHUM CLEMNT – Rum ...........................SWS RHUM JIM – Rum ........................................SWS RICO BAY – Rum....................................... BB RIDGEMOUNT Reserve-1792 ....................PB ROBERTO CAVALLI – Vodka ................. SWS ROGUE – Gin/Rum ....................................PB ROMANA SAMBUCA – Liqueur .............CWS RON DIAZ – Rum .......................................JB RON RICO – Rum................................... SWS RON VEJO – Rum ...................................SWS RON ZACABA – Rum ..................................SWS ROSSI de ASSAGO –Lemoncello ..............AL ROTH – Vodka .........................................SWS ROYAL GATE – Vodka.............................SWS ROYAL SALUTE – B-Scotch................... SWS ROTYAL STAG – Whiskey .......................SWS ROYALE MONTAINE – Liqueur ................. BB RUAVEJA – Liqueu ................................. SWS RUMPLE MINZ – Schnapps ..........CWS-SWS RUSSEL RESERVE – Whiskey .............. SWS RUSSIAN STANADARD – Vodka ............SWS RUTHERFORD – B-Scotch ........................PB

S

SABROSO Liqueur – Mexico......................PB SAGATIBA – Rum ....................................SWS SAILOR JERRY – Rum .............................. BB SALVADOR – Cocktail ................................PB SAMBUCA – Liqueur ................................ SIC SAMBUCA LATINAE – Liqueur ................. BB SAMBUCA ROMABA – Liqueur.............. SWS SAN FRANCISCO – Rum ....................... SWS SANTOS – Tequila ......................................AL SAUZA – Tequila.....................................SWS SCAPPA – SM-Scotch ............................ SWS SCHLICHTE – Gin .....................................AL SCHOENAUER – Apple Schnapps. ...........AL SCORESBY – B-Scotch.................CWS-SWS SCOTT'S – SM Scotch ............................. SIC SES WYNDE – Rum ...............................SWS SEAGRAM'S – ..............................CWS-SWS SEMPE – Armagnac ............................... SWS SGT. PEPPERMINT – Liqueur ................... BB SHAKA - Cordials ...................................... BB SIETE LEGUA – Tequila ............................ BB SILVIO MELETTI – Sambuca .....................AL SINGLETON – SM Scotch .......................SWS SKYY – Vodka ........................................ SWS SKYY INFUSION – Vodka .......................SWS SMIRNOFF – Vodka/Cocktails ......CWS-SWS SNAKE RIVER STAMPEDE – Can. Whiskey .... BB SOBESKI – Vodka ...................................SWS SOHO LYCHEE – Cordials ..................... SWS SOUTHERN COMFORT – Cordials .......... BB SPEYBURN – SMScotch ............................PB SPEYSIDE – SM Scotch ........................... SIC SPRIYTUS – Vodka ....................................AL ST. BRENDAN'S – Irish Cream .................PB ST. GEORGE Absinthe ......................BB - GC ST. JAMES – Brandy ..................................AL STARBUCKS – Liqueur............................SWS STOCKHOLM – Vodka ............................. BB STOLICHNAYA – Vodka ............................ BB STRATHISLA – SM-Scotch ................... SWS STREGA – Liqueur ................................. SWS STROH' – Rum ...........................................AL SUNTORY –Japanese Whiskey ............. SWS SVEDKA – Vodka....................................... BB T

3 A.M. – Vodka ........................................SWS 360 VODKA................................................ BB 10 CANE – Rum ......................................CWS TAAKA – Gin/Vodka .................................. BB TALISKER – SM Scotch.................CWS-SWS TAMBOWIE – Scotch ..................................... SIC TANQUERAY – Gin/Vodka ..........CWS-SWS

April 2009 Hawaii Beverage guide 79

TAOKA – Gin................................................... BB TARANTULA – Tequila .............................. BB TEN HIGH – Bourbon .................................PB TENOCH Estate –Reposado ......................AL TEQUILA ROSE – Liqueur ........................ BB TEZON – Tequila .................................... SWS THREE OLIVES – Vodka ........................... BB TIA MARIA – Liqueur .............................. SWS TIRAMISU – Liqueur ................................SWS TITO’S HANDMADE – Vodka .................... BB TOMATIN – S/M Scotch .............................JB TOMMY BAHAMA – Rum ....................... SWS TONALA – Anejo Reposado.......................AL TORMORE – SM Scotch ........................ SWS TOSCHI – Liqueur....................................SWS TOSOLINI CIVIDINA – Grappa ...................AL TOUCANO – Rum ................................... SWS TRADER VIC'S – Rum/Liqueur ..................JB TRAGO – Tequila ....................................... BB TRES MANOS – Tequila .............................AL TRES RIOS – Tequila ............................. SWS TRIBUNO – Vermouth ................................PB TRIMBACH – Liqueur .............................CWS TRU – Organic Vodka ..............................SWS TRU 2 – Organic Gin ...............................SWS TRUMP – Vodka ........................................ BB TUACA – Liqueur ....................................... BB TULLAMORE DEW – Irish Whisky ......... SWS TURI – Vodka............................................. BB TWO FINGERS – Tequila .......................... BB TYKU – Liqueur .......................................SWS TYLER & LLOYD – Scotch .........................JB u

U.K. 5 Organic – Vodka ..............................PB ULTIMAT – Vodka ................................... SWS USHERS – B-Scotch ..............................CWS UV – Vodka .................................................JB v

VAN GOGH – Vodka............................... SWS VAN GOGH – Liqueur..............................SWS VECCHIA ROMAGNA – Brandy ......................AL VERPOORTEN – Liqueur ...........................AL VILLA MASSA – Liqueur............................ BB VIA ZARI – Brandy.................................. C&C VIUDA de ROMERO – Tequila ............... SWS VOX – Vodka........................................... SWS VOYNAT – Liqueur ..................................... BB w

WASABE – Vodka .......................................JB WHALER'S – Rum ..................................... BB WHITE HORSE – B-Scotch ...........CWS-SWS

WHITLEY NEIL – GIN ..............................SWS WIDE EYE Smart – Schnapps ...................PB WILD TURKEY –Whiskey/Cordial .......... SWS WISERS – Canadian Whisky.................. SWS WOKKA SAKI – Vodka ............................SWS WOLFSCHMIDT – Organic Vodka ......... SWS WOODFORD Reserve – Whiskey ............. BB X

XRATED – Liqueur/Vodka ...................... SWS Y

YAZI – Ginger Vodka ..................................PB YPIOCA – Rum ....................................... SWS YUKON JACK – Liqueur ................CWS-SWS Z

ZAPOPAN – Tequila....................................AL ZAYA – Rum ............................................... BB ZEN – Liqueur ..........................................SWS ZOCO – Liqueur ...........................................SWS ZWACK – Liqueur ........................................SWS

WineS A

A TO Z Wine Works – Oregon...................JMD A By ACACIA..................................CWS-SWS A-MANO – italy ..........................................JB A & P de VILLAINE – Burgundy ............. AWS ABADIA RETUERTO – Spain ....................GC ABEJA – Washington.................................GC ACACIA Winery ..............................CWS-SWS ACHAVAL FERRER – Argentina.............JMD ADAMI Champagne ...................................GC ADELSHEIM – Oregon ............................JMD ADMIRAL WINES – Portugal.....................JB AFFENTALER – Germany ..........................AL ALAIN GRAILLOT – France.................... C&C AL AMOS – Argentina ........AWS-SWS ALBERT PIC – Burgundy ....................... AWS ALPHA DOMUS – New Zealand ........JB-SIC ALPHA OMEGA – Calif. ..............................JB ALBRECHT Sparkling – French ............. SWS ALBRECHT Wine. – Alsace .................... SWS ALCENO – Spain ........................................AL ALDERBROOK – Calif. ...............................JB ALEXANDER VALLEY – Sonoma ...........JMD ALICE WHITE – Australia ....................... SWS ALLEGRINI – Italy ................................... C&C ALMA ROSA – C. Coast ..........................JMD ALMADEN – Brazil .................................. SWS ALMIRA – Spain...................................... C&C ALOIS LUGEDER – Italy ............................GC

80 Hawaii Beverage guide April 2009

ALTA NMARCA – Spain ..............................JB ALTA MARIA Vinyards – C. C. .....AWS- SWS ALTARE – Italy ........................................ AWS ALTESINO – Italy ................................... C&C ALTOZANO – Spain ....................................JB ALTOS de las HORIMIGAS –Arg. ......... AWS ALTOS de las HOYAS – Spain ............... AWS ALVARO PALACIOS – Spain .........AWS-SWS ALVEA – Spain....................................... C&C AMAVI Cellars – Washington.................. C&C AMBASSADEUR ......................................SWS AMISFIELD – New Zealand .................... SWS AMUSE BOUCHE – Napa ......................JMD ANAKOTA – Sonoma .................................GC ANAPAMU – Monterey................................JB ANDELUNA – Argentina .............................JB ANDRE Sparkling Wine – California ..........JB ANDREA OBERTO – Italy ...................... C&C ANDION – Spain .........................................AL ANDREW MURRAY – C. Coast...............JMD ANDREW WILL – Washington ................JMD ANDRETTI Vineyards – Napa ..................GC ANERI – Wine/Spklg. Italy.............AWS-SWS ANGOVE – Australia................................. BB ANNIE'S LANE – Australia ..................... SWS ANOMALY Vinyards – Napa ..........AWS-SWS ANSELEMI – Italy ................................... SWS ANTHUILL FARMS – Sonoma......AWS-SWS ANTICA NAPA........................................ SWS ANTIYAL – Chile .......................................GC ANTINORI Wine/Spklg. – Italy ............... SWS AQUINAS ................................................ BB ARAUJO Estate – California ................... C&C ARBOR MIST .......................................... SWS ARCADIAN – Calif.......................................JB ARCHERY SUMMIT – Oregon ...................JB ARCHETYPE – Australia ...............CWS-SWS ARGENTIERA – Italy .............................. SWS ARGIOLAS – Italy ................................... C&C ARGIANO – Italy ...........................AWS -SWS ARGYLE Winery...................................... SWS ARIA Sparkling Wine – Spain ................. AWS ARMADOR – Chile...................................JMD ARMANI – Italy........................................ SWS ARMAUD ENTE – Burgundy .................. AWS ARMOND de BRIGNAC Champ – French ...... SWS ARNOLD PALMER .................................. SWS ÏARROWOOD – Sonoma ...........................GC ARTESA ................................................. SWS ASH HOLLOW – Washington ........AWS-SWS ASTORIA LOUNGE – Italy .........................JB ATALON – Napa .........................................GC ATALAYAS de GOLBAN – Spain ............ SWS ATHERTON – Burgundy ..........................GC

ATLAS PEAK .......................................... SWS ATTEMS – Italy ....................................... SWS AU BON CLIMAT – C. Coast ........AWS -SWS AUGEY – France ........................................JB AUGUSTE CLAPE – Rhone ................... AWS AUSTRALIAN Premium Wine ................. AWS AUTO MOTO .............................................. BB AVALON – Calif. ..........................................JB AVIGNONESI – Italy ..................................GC AVILA – C. Coast ................................... SWS AZAGADOR – Spain...................................AL AZPILICUETA – Spain ............................ SWS B

B Cellars – Napa......................................JMD BR COHN ................................................ SWS BABCOCK Vineyards– C. Coast .............JMD BABICH – New Zealnd ........................... JMD BACIO di VINO – Napa..............................GC BACKSBERG – Africa ............................. SWS BADGER MOUNTAINS Organic ............... SIC BADGER Winery – Organic .......................AL BADIA A COLTIBUONO – Italy............... C&C BADIOLO – Italy..........................................AL BAGLIO di PIANETTO – Italy ...................JB BALBI – Argentina .................................. SWS BAILEY CHRVERNY – Loire................... SWS BAILEYTANA – Calif. ..................................JB BALLATORE Champagne – Calif. ..............JB BANFI Spklg. – Italian............................ SWS BANROCK STATION – Australia ................JB BARBEITO Port – Madeira ..................... AWS BAREFOOT BUBBLY Sjpklg. – Calif. .........JB BAREFOOT Cellars – California .................JB BARNETT Vineyards – Calif. ......................JB BARNWOOD ........................................... SWS BARON d' ARIGNAC France .....................AL BARONE FINI – Italy .............................. SWS BAROSSA VALLEY – Australia ..................JB BARQUEL – Argentina............................ SWS BARTISSOL .............................................SWS BARTON & GUESTIER – France.....CWS-SWS BASKET CASE c BASTANICH – Italy .......................AWS-SWS BAUMRD – Loire..................................... SWS BEAR BOAT ............................................... BB BEAU VIGNE – Napa ....................AWS-SWS BEAUCANNON Estate – Napa..................AL BEAULIEU Vnys. – Napa ............. CWS-SWS BEAUZEAUX ..................................CWS-SWS BEAUX FRERES – Oregon .....................JMD BECKMAN – C. Coast .............................JMD BEHRENS & HITCHCOCK – Napa .......AWS-SWS BELGUARDO – Italy ......................AWS-SWS

BELLE CASTEL – Italy............................ C&C BELLA SERA – Italy ...................................JB BELLAVISTA Sparkling – IItalian ............ SWS BELLE GLOS – C. Coast ..............AWS -SWS BELLE VALLE'E – Oregon.........................JB BELLINI Sparkling – Italian ..................... AWS BEN MARCO – Argentina.........................GC BENNETT................................................... BB BENTON LANE ...........................................PB BENZ – Napa .............................................GC BERBERANA Estate – Spain .....................AL BERGSTROM Winery – Oregon ............ JMD BERINGER Estate / Vineyards ............... SWS BERNARD DIOCHON – Beaujolais........ AWS BERNARD MOREAU – Burgundy ...........JMD BERNARDUS – C. Coast...............AWS-SWS BERTANI – Itay ..............................AWS-SWS BETTS & SCHOLL – Aust. ...........AWS-SWS BEX – Germany .........................................JB BIFFAR – Germany ................................. AWS BIG HOUSE – Calif. ....................................JB BIG YELLOW .......................................... SWS BIGI ORVIETO CLASSICO – Itlay ..............AL BILLOIT Champagne – French ............... SWS BOLLINGER – France ................................JB BIONDI SANTI – Italy ................................GC BIRD – New Zealand ...........................JB-SIC BISOL Sparkling Wine – Italian .............. SWS BITCH – Australia ................................... SWS BIVO – Italy ............................................. SWS BLACK BOX – Calif.....................................JB BLACK CHOOK – Australia ........................JB BLACK FOREST GIRL – Germany ............AL BLACK OPAL – Australia ........................ SWS BLACK SEARS – Napa ..........................JMD BLACK SWAN – Australia...........................JB BLACKBIRD Winery – Napa....................JMD BLACKSTONE – Calif. ................................JB BLANDY'S – Maderia.............................. C&C BLEASDALE – Australia .............................PB BLOOM – Germany ................................. SIC BLOSSOM HILL Winery .........................CWS BLUE FISH – Germany ........................... SWS BLUE JEAN – Calif. ....................................JB BLUE NUN – Germany ........................... SWS BOCCE.................................................... SWS BODEGA MORTON – Argentina .............JMD BOdegAS

ALBALA DON PX – Spain .........................GC ATECA – Spain ....................................... C&C BORSAO – Spain.................................... C&C CAMPOS REALES.................................. C&C CARO – Argentina .............................AL-SWS

EL NIDO – Spain..................................... C&C EMILIO MORO – Spain .......................... C&C HIJOS de JUAN GIL – Spain .................. C&C IRANZO Organic ....................................... SIC MUGA – Spain ........................................ C&C NAIA – Spain........................................... C&C NEKEAS – Spain .................................... C&C NIETO SENETINER– Argentina ............ C&C NORA – Spain ........................................ C&C PIRNEOS – Spain ................................... C&C RENANCER – Argentina......................... C&C RODAC – Spain ........................................ GC SERRA CANTABRIA – Spain ................. C&C VALSARO – Spain ......................................JB Y VINEDOS de JALON – Spain.............. C&C Y VINEDOS Casa Castillo – Spain......... C&C BOGLE Winery – California .....................JMD BOHEMIAN HWY – California ................ SWS BOLLA – Italy ............................................. BB BOLLINGER Champagne – French ....... SWS BOLLINI – Italy ...........................................GC BONACORSI – C. Coast..........................JMD BON CAP Organic – S. Africa ....................AL BOND – Napa ................................AWS-SWS BONNEAU du MARTRAY –W- Burgundy........ CWS BONNY DOON........................................ SWS BONTERRA..................................................... BOOKER Vineyards – C. Coast ............. AWS BOONES FARM – California ......................JB BOONY DOON – California .....................JMD BOROLI – Italy ...........................................GC BOTROMAGNO – Italy .......................... C&C BOTTEGA VINAIA – Italy...............AWS-SWS BOUCHAINE – Calif. ................................JB BOUCHARD – France ............................... BB BOUCHARD PERE – Burgdndy ....AWS-SWS BOUTARI – Greek................................... SWS BOUVET Champagne ................................GC BOXSTAR – Australia .................................JB BRANCAIA – Italy ......................................GC BRANCOTT – New Zealand ................... SWS BRANDAL – Spain ......................................JB BRANDIN – Calif. ........................................JB BRANDIER – C. Coast........................... JMD BRASSFIELD .......................................... SWS BRAVE STALLION – Chile ..........................AL BREGEON – Loire .................................. SWS BREWER CLIFTON – C. Coast .....AWS-SWS BRIDGEVIEW............................................. BB BRIDGEWAY – Calif....................................JB BRIDLEWOOD – Calif. ...............................JB BROADBENT Port/Wine – Madiera ..........GC BROCHARD – Burgundy ........................ AWS

BROCHELLE – Calif. ..................................JB BROLIO – Italy .......................................... BB BROUILLY LA CHAIZE – Beaujolais. .....CWS BROWN Estate – Napa .............................GC BRUNDLE MAYER – Austria .................. AWS BRUNO GIACOSA – Italy ....................... C&C BUCCI VERDICCHIO – Italy ................... SWS BUDINI – Argentina ..................................GC BUNRATTY MEADS – Ireland ....................AL BUNRATTY POTCHEEN – Ireland .............AL BUEHLER Vinyards – Napa ......................GC BUENA VISTA Winery ............................ SWS BULLS BLOOD – Hungary ....................... SIC BUONERISTIANI – Napa...........................GC BUSSOLA – Italy .................................... AWS BUTTERFIELD STATION ........................ SWS BVO –Italy ............................................... SWS BYRON – C. Coast ...................................GC BYRTH .....................................................SWS C

CF Wines................................................. SWS C.G. DO AIRE Vinyards – Calif...................JB CR CELLARS ............................................. BB CA' del BOSCO – Italy ...............................JB CABREO – Italy .........................................GC CADE Winery – Napa ..............................JMD CAFARO – Calif. .........................................JB CAFE de PARIS Sparklin ........................ SWS CAIN Cellars – Napa......................AWS-SWS CAIRNBRAE – New Zealand .................. AWS CAKEBREAD Cellars – Napa ....................GC CALDORA – Italy .................................... SWS CALERA – California............................... C&C CALINA – Chile ......................................... BB CALIX – Calif. .............................................JB CALLAWAY COASTAL ............................ SWS CALVANO – Itly .........................................GC CAMBIATA Winery – C. Coast .......AWS-SWS CAMBRIA – C. Coast................................GC CAMBRAE – New Zealand ..................... SWS CAMELOT – California.............................. BB CAMPANILE – Veneto ........................... SWS CAMPBELL'S – Australia ............................JB CAMPO ELISEO Spain .......................... C&C CAMPO VEJA – Spain .................................SWS CAN VENDRELL Spklg............................. SIC CANALETTO – Italy ...................................JB CANELLA Sparkling – Italian.........AWS-SWS CANOE RIDGE ..............................CWS-SWS CANTI – Veneto ...................................... SWS CANYON OAKS – California....................JMD CANYON ROAD – California ......................JB CAPARZO – Tuscany............................. SWS

CAPE MENTELLE – Australia........CWS-SWS CAPEZZANA – Italy ...................................JB CAPICHERA – Italy ................................. AWS CAPOSALDA – Italy ................................... BB CAPRAI ARNALDO – Italy.................... AWS CARCHELO – Spain ..................................GC CARDINAL .................................................PB CARDINAL ZIN– Calif. ................................JB CARDINALE – Napa ..................................GC CARINENA ROJA BELLA– Spain ..............AL CARL GRAFF – Germany..........................GC CARLINGTON Sparkling......................... SWS CARLISLE – Sonoma ....................AWS-SWS CARLO ROSSI – Calif. ..............................JB CARMEL ROAD – C. Coast .......................GC CARNEROS DELLA NORTE – Calif...........JB CAROL SHELTON – Sonoma.......AWS-SWS CARPINETO – Italy .....................................AL CARPE DIEM .......................................... SWS CARR ...................................................... SWS CARRE FOUR Vineyards – Calif. ..............JB CARTLIDGE & BROWNE – Calif. .......... C&C CASA ALLE VACCHE – Tuscany .......... SWS CASA di ROCCA – Italy .............................JB CASA LA JOYA – Chile...............................JB CASA LAPOSTOLLE – Chile .........CWS-SWS CASCABEL – Australia ...............................PB CASARSA – Italy.........................................PB CASCINETTA VIETTE Spkg. – Italy ......... BB CASS – Calif. .............................................JB CASTELLO MONATERO – Tuscany....... SWS CASTELLO QUERCETO – Tuscany ...... SWS CASTELLO del TERRICCIO – Italy ...........GC CASTELLO di AMA – Italy .......................JMD CASTELLO di BOSSI – Italy ................... C&C CASTELLO di VOLPAIA – Italy .................. BB CASTLE ROCK .......................................... BB CASTILLA de PAPA – Spain.......................JB CASTILLO de ALMANSA – Spain .......... C&C CASTILLO de CUZCURITAS – Spain ..... C&C CASTILLO de MONJARDIN – Spain ...... C&C CASTILLO LABASTIDA – Spain ............. C&C CATENA ALTA MENDOZA – Arg..........AWS-SWS CATHERINE & DIDIER – Loire ............... AWS CAVALLA Winery – Washington..............JMD CAVALLOTTO – Italy .....................AWS-SWS CAVES ALIANCA – Portugal ......................AL CAVIT – Italy ........................................... SWS CAVIT LUNETTA Spklg. – Italian............ SWS CAYMUS – Napa...........................AWS -SWS CAYUSE Winery – Washington ..................JB CECCHI – Tuscany ................................. SWS CELLARS #8 ........................................... SWS CELLAR CAN BLAU – Spain .................. C&C

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CENTURY Cellars ................................... SWS CEP Vinyards .......................................... SWS CERETTO – Italy .......................................JB CHALK HILL – Calif. ..................................JB CHALONE Vineyards – Calif ...... CWS- SWS CHARONE MONTEREY ......................... SWS CHAMBERS ROSEWOOD – Australia ......GC CHAMPAGNE DEUTZ............................. AWS CHAMPAGNE HENRIOT ........................ AWS CHAMPAGNE MONTAUDON .....................PB CHAMPALOU – Loire.............................. SWS CHANSON – France ...................................JB CHAPOUTIER – France..............................JB CHAPPELLET – Calif. ........................ JB-JMD CHARLES CIMOICKY – Australia ..............JB CHARLES de FRERE Champagne ........... BB CHARLES ELLNER Champagne..............WG CHARLES-HEIDSLECKS Champagne. .....GC CHARLES KRUG – Napa ......................... BB CHARLES SMITH – Washigton .............. C&C CHARTOGNE TALLET Champ. – French ........SWS CHATeAu

ANEY – R-Bordeaux ............................... SWS AUSONE – R-Bordx.................... CWS - SWS BEAUREGARD –W- Burgundy ....... AL - SWS BEL AIR – Bordeaux ...............................CWS BELLEVUE MONDOTTE – R-Bordx....... SWS BERLIQUET – Bordeaux ........................CWS BERNADOTTE – R-Bordeaux ................ SWS BERTINEAU St. Vincent ......................... C&C BEYCHEVELLE – Bordx .........................CWS BOIS CARDON ...........................................AL BONNET – R/W-Bordeaux ..................... SWS BRANAIRE DUCRU – R-Bordeaux ........ SWS BRANE CANTENAC – Bordeaux ...........CWS CABLANC ...................................................AL CALON SEGUR – R-Bordeaux............... SWS CANTENAC BR0WN– Bordeaux ............CWS CARBONNIEUX – Bordeaux .........CWS-SWS CERTAN de MAY – Bordeaux ................CWS CERTAN MARZELLE – R-Bordeaux ...... SWS CHANT RIVRA – W-Bordeaux................CWS CHEVAL BLANC – Bordeaux ............AL-CWS CITRUS – Africa..........................................JB CLARKE ......................................................AL CLEMENTS – W-Bordeaux..................... SWS CLERIC MILON –R- Bordx ............CWS-SWS CLINET – R-Bordeaux ............................ SWS CLOITRE – Bordeaux .............................CWS CLOS des JACOBINS .............................CWS CLOS FOURTET – R-Bordeaux ............. SWS CLOS la COSTALE – France .................. SWS CLIS L'EGLISE C..................................... SWS

COMPOT-LAFON........................................AL CONSEILLANTE– R-Bordeaux .....CWS-SWS COS d' ESTOURNELLE –R-Bordx. ...............CWS -SWS COUFRAN – R-Bordeaux .......................... SWS COUTELIN-MERVILLE ...............................AL COUTET– W-Bordeaux .......................... SWS CROIX LUSSANT........................................AL d' AQUERIA – France ................................GC d'ARCHE .....................................................AL d' ARMAJAN DES ORMES .........................AL d' ARMAILHAC – R-Bordeaux .......CWS-SWS d'AUSSSEIRIES – Languedoc ................ SWS d' EPIRE – Loire ...................................... AWS d' ESCLANS – Provence ...............AWS-SWS d' YQUEM– W-Bordeaux ...............CWS-SWS de AU – France ....................................... C&C de COSSE– W-Bordeaux ....................... SWS de CRUZEAU – R-Bordeaux .................. SWS de LAVAGNAC ............................................AL de MONFORT – Loire ....................CWS-SWS de PEZ – R-Bordeaux............................. SWS de PIZAY .....................................................AL de SALES – R-Bordeaux ..............CWS-SWS de SANCERRE – Loire ...........................CWS de SEGUIN ORT QUANCARD ...................AL de la CHAIZE – Beajuolais ..................... SWS des TOURS .................................................AL DOM CHEVALIER – R-Bordeaux ........... SWS du VIEUX CARDINAL..................................AL DUCASSE – W-Bordeaux .........AL-AWS-SWS DUCRU BEAUCAILLOU–R-Bordeaux.....CWS-SWS DUHART MILON – R-Bordeaux ....CWS-SWS FIGEAC – Bordeaux ...............................CWS FOMBRAUGE MAGRAZ – R-Bordeaux .... SWS FONSALTTE –S-Rhone .......................... SWS FONTAINES – Languedoc ...................... SWS FONTENIL ............................................... C&C FUISSE – R-Burgundy ...................AWS-SWS GARRAUD...................................................AL GAVIER FIGEAC .........................................AL GISCOURS .............................................CWS GLORIA – Bordeaux ..............................CWS GRAND DUCON-MILON ............................JB GRAND PUY LACOSTE – R-Bordeaux ......... SWS GRAND VILLAGE – R-Bordeaux............ SWS GRAUD LAROSE –R/W- Bordx.................... SWS GRAVILLE-LACOSTE – W-Bordx ........AWS-SWS GREENAHE – Australia .......................... SWS GREYSAC – R-Bordeaux ..............CWS-SWS HAUT BAILLY – R-Bordeaux .................. SWS HAUT BATAILLEY – R-Bordeaux ........... SWS HAUT BEAUSEJOUR – R-Bordx............ SWS HAUT BRION – R-Bordeaux ...............CWS-SWS HAUT-CARMAIL .........................................AL

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HOSANNA – R-Bordeaux ....................... SWS JULIEN .................................................... SWS KARWAN – R-Bordeaux ......................... SWS L'ANGELUS – R-Bordeaux...................... SWS L'EVANGILE – R-Bordeaux..................... SWS la BARRONE – Bordeaux ..........................GC la BRIDANE.................................................AL la FAURIE– W-Bordeaux ........................ SWS la FLEUR – France .....................................JB la GRAFELLER – R-Bordeaux................ SWS la GRAVE ................................................CWS la COURONNE ...........................................AL la MISSION – Bordeaux .........................CWS la NERTHE – S-Rhone ........................... SWS la ROQUE – Languedoc ......................... SWS la ROSE DU PIN .........................................AL LABOYE – France......................................GC LAFITE ROTHSCHILD – R-Bordx ..AL CWS-SWS LAFLEUR GAZIN – R-Bordeaux ............ SWS LAFON ROCHET – R-Bordeaux ............ SWS LAGRANG E– Bordeaux ........................CWS LALANDE BORIE – R-Bordeaux ............ SWS LAMOTHE-CISSAC.....................................AL LANGLOIS – France ...................................JB LAROCHE JOUBERT .................................AL LAROQUE – France ...................................JB LAROSE – R-Bordeaux .........AL -CWS-SWS LASCOMBES – R-Bordeaux .................. SWS LASSEQUE – Bordeaux ............................GC LATOUR – R/W-Bordx ...................CWS-SWS LAUNOY – Bordeaux .................................GC le BON PASTEUR ................................... C&C le GANDE CLOTTE................................. C&C le JUSTIES– W-Bordeaux ...................... SWS le PRIEURE – R-Bordeaux ..................... SWS LEOVILLE –R-Bordeaux ................CWS-SWS LIGNERES – France ..................................GC LYNCH BAGES – R-Bordx ...............CWS-SWS MAGDELAINE – R-Bordeaux ................. SWS MAHLE-BESSE – Bordeaux .......................AL MALESCOT – R-Bordeaux ..................... SWS MALMASION ...............................................AL MARGAUX – R-Bordx ....................CWS -SWS MEYNEY – R-Bordeaux ................CWS-SWS MOULIN de DUHART – R-Bordx.......AL-SWS MOULIN DE LAVERGNE ............................AL MOULIN du CADET – Bordx. .....................AL MONCONTOUR – Loire..............................AL MONT-REDON – France ...........................GC MONTELENA – California....................... C&C MONTROSE – R-Bordeaux .................... SWS MOUTON ROTHSCHILD–R-Bordx. ..........CWS -SWS MUSAR – Lebanon ....................................GC ORMES de PEZ – Bordeaux ..................CWS

PALMER – R-Bordeaux .......................... SWS PARADIS – R/W-Bordeaux .................... SWS PAVIE – R-Bordeaux......................CWS-SWS PAVILLON – Bordeaux............................CWS PAILLET QUANCARD .................................AL PENETURE .................................................AL PETRUS – R-Bordeaux .................CWS-SWS PHELAN SEGUR – Bordeaux ................CWS PICHON – R-Bordeaux ..................CWS-SWS PIERRAIL ...................................................AL POMEAUX............................................... C&C PONTET – R-Bordeaux .................CWS-SWS POUILLY.................................................. C&C PRIEURE LICHINE – R-Bordx .......CWS-SWS PUY BLANQUET – Bordeaux.................CWS RAYAS la PALADE – S-Rhone ............... SWS RIEUSSEC .............................................CWS REYNELLA – Australia ...............................JB RIEUSSEC– W-Bordeaux .............CWS -SWS ROCHEMORIN – R-Bordeaux................ SWS ROLAND MAILLET ................................. C&C ROMIEU-LACOSTE – Bordeaux ............ AWS ROUBAUD – Rhone...................................GC SAMARD – R-Bordeaux ......................... SWS SIMON CARRETEY ....................................AL SEGUR ....................................................CWS SMITH HAUT LAFITE – R-Bordx .........CWS-SWS SOCIANDO MALLET –R-Bordx ..............CWS-SWS ST. ARMAND...............................................AL ST. JEAN ................................................. SWS STE. MICHELLE – WA..................AWS-SWS SUDUIRAUT – W-Bordx ................CWS-SWS TALBOT – Bordeaux .............................. CWS TORTEAU CHOLLET ..................................AL TROTANOY – Bordeaux .........................CWS VAL JOANNS – france ................................AL VALANDRAUD – Bordeaux .................... SWS VIEUX BRIGNON .......................................AL VIGNOT – France ......................................GC CHAVY PULIGNY ...................................CWS CHEAP – California .................................JMD CHEHALEM Winery – Oregon.................JMD CHEMIN des PAPES – Rhone....................AL CHERISEY – W-Burgundy...................... SWS CHERRY KIJAFA.........................................AL CHIMNEY ROCK – Napa ...........AWS - SWS CHIVITE COLECCION – Spain .................GC CHONO – Napa .......................................JMD CHOREY les BEAUNE ...............................AL CHOTARD – Loire ................................... SWS CHRISTIAN BROS. .................................... BB CHRIS RINGLAND – Australia ............... SWS CHRISTOFFEL – Germany............AWS-SWS

CHURCH ROAD – New Zealand ............ SWS CHURCHILLS Port.................................. SWS CIACCI PICCOLOMINI – Italy................. AWS CIGLIUTI – Italy .................................... C&C CIMS – Spain .......................................... SWS CINZANO – Sparkling – Italian............... SWS CISCO Port ............................................ SWS CITRA –Italy ...........................................-SWS CLAIBORNE & CHURCHILL – C. C. .................AWS CLAPE – N-Rhone...................................... SWS CLARENDON – Australia ...........................JB CLEAN SLATE – Germany .........................JB CLENDENEN FAMILY – C. Coast........... AWS CLERICO – Italy...................................... AWS CLIFF LEDE – Napa ..................................GC CLINE Cellars – Sonoma........................ SWS CLOS CHANTEDUC – S-Rhone............. AWS CLOS de MENUTS .....................................AL CLOS du BOIS ........................................ SWS CLOS du VAL – Napa ..............................GC CLOS la COSTALE – SW France ........... AWS CLOS PEGASE Winery – Napa.................GC CLOS STE. MAGDELEINE – Provence......AWS-SWS CLOUDY BAY – New Zealand ......CWS-SWS CLOUD VIEW .......................................... SWS CLOUDLINE ............................................ SWS COASTAL RIDGE........................................PB COCKBURN Ports ................................. SWS CODORNIU CAVA Sparkling ......................PB COL CREST HORSE .............................. SWS COL de ORCIA – Italy...................AWS--SWS COL SOLARE – Washington .........AWS-SWS COLD HEAVEN – C. Coast ........AWS - SWS COLDSTREAM HILLS – Aust ........AWS-SWS COLGIN – Napa .............................AWS-SWS COLIN DELEGER –W-Burgundy .....SWS-WG COLLAGE .................................................. BB COLLECTION des CHATEAUX – France ...JB COLOMBO – Italy ...................................... BB COLON – Argentina ................................ SWS COLONIAL Estate – Australia ............... AWS COLUMBIA Crest /Winery ...................... SWS CONCANNON .............................................PB CONCHA Y TORO – Chile .................... SWS CONDADO de HAZA – Spain....................GC CONDADO REAL – Spain .........................AL CONDESSA LEGANZA – Spain ............. SWS CONN CREEK Winery –Napa ..........AWS-SWS CONO SUR – Chile ................................ SWS CONQUISTA – Argentina ...........................JB CONSTANO SAN FRAN. – Spain .......... C&C CONUNDRUM – Napa ........................... AWS COOK'S Sparkling. Wine ....................... SWS COPPERIDGE – California .........................JB

COPPO – Italy......................................... C&C COPPOLA ............................................... SWS COPPOLA SOFIA Spklg. ........................ SWS CORBETT CANYON .................................PB CORE ...................................................... SWS CORNERSTONE Cellars – Calif................JB CORNIN –W-Burgundy ........................... SWS CORREGGIA – Italy................................ AWS CORTI –Tuscany ..................................... SWS COSENTINO ........................................... SWS COSME PALACIO – Spain .........................JB COSSART, GORDON – Maderia............ C&C COSTA d' ORO – C. Coast ............AWS-SWS COTE de LECHET – Burgundy ..................AL COTES du RHONE .....................................AL COVEY RUN Winery............................... SWS CRAGGY RANGE – New Zealand ............GC CRANE LAKE .............................................PB CRANEFORD – Australia ...........................PB CRIMBARI Port ....................................... SWS CRIOS – Argentina ...................................GC CRISTA – France ......................................PB CRISTALINO – Spain...............................JMD CRISTOM Vineyards – Oregon .............. C&C CROCKER STARR – Napa.......................GC CROSSINGS – New Zealand ................. SWS CRUS BEAUJOLAIS – Beaujolais ..........CWS CULLEN – Australia ...................................GC CURRAN – C. Coast................................JMD CUSUMANO – Italy........................AWS-SWS CUVAISON Winery ................................. SWS CUVEE "ANNE LAURIE" – France .............JB CUVEE K. LYNCH – S0Rhone ............... AWS CUVEE MYTHIQUE – N-Rhone ........AL-SWS CVNE – Spain ......................................... SWS CYCLES GLADIATOR ............................... SIC CYPRESS................................................ SWS d

d'ANGERVILLE – Burgundy....................CWS d' AUVENAZ – R-Burgundy ................... SWS d' ARENBERG – Australia .........................GC d'OLIVEIRA Port – Madeira .................... AWS da VINCI – Italy ...........................................JB DANCING BULL – California ......................JB DANIEL CHOTARD – Loire .................... AWS DANZANTE – Veneto.............................. SWS DARA ...................................................... SWS DARIOUSH – Napa........................AWS-SWS DARK HORSE – Sonoma ........................JMD DARNAT– Burgundy ...............................CWS DASHWOOD –New Zaland .................... SWS DAVID ARTHUR – Napa ................AWS-SWS DAVID BRUCE Winery – C. C. ........AWS -SWS

DAVID BYNUM ........................................ SWS de KRANS – Africa .....................................PB de LILLE Cellars – Washington ...............JMD de LOACH – California ............................. BB de VENOGE Champ. – French ........AWS-SWS DEAD LETTER OFFICR – Australia ...........JB DEINHARD – Germany...............................AL DELAS FRERES – S-Rhone.......AWS - SWS DELEGER – W-Burgundy .............CWS-SWS DELICATO Estate.................................... SWS DENNER Vineyards – C. Coast .....AWS-SWS DENOGENT– W-Burgundy ..................... SWS DESERT WIND .......................................... BB DEUTZ Champagne – Frnch .................. SWS DEUZ – Calif..............................................JBS DEVIL'S LAIR – Australia ........................ SWS di BRUNO & BADGE – C. Coast ............JMD di MAJO NORANTE – Italy..................... C&C DIAMOND CREEK – Napa ........................GC DIAMOND TERRACE – Napa .................JMD DIATOM – C. Coast........................AWS-SWS DIEBOLT Champ. – French ..............AWS-SWS DIERBERG FAMILY – California............. C&C DESERT WIND – Washington ...................JB DEUX AMIS – Calif. ....................................JB DISENO – Agentina ....................................JB DISTANT BAY ......................................... SWS DOG HOUSE ............................................. BB DOG POINT – New Zealand .........AWS-SWS DOG TAIL ................................................ SWS DOLCE – California................................. C&C dOMAiNe

ARRETXEA – SW Rhone ...................... AWS BARAT – France ..................................... C&C BERTHEAU – Burgundy ......................... AWS BOILLOT – Burgundy................... AWS - JMD CANEROS wine/Spklg. – Napa.................GC CHANDON wune/Spklg.. ...............CWS-SWS CHARLES JOGUET – Loire.................... AWS COMTE GEOGE'S – France................... C&C COTEAU – Calif. ........................................JB de BAUMARD – Loire ............................ AWS de BERTIOL Spklg......................................AL de CHAUVRINIERE – Loire ........................AL de COURON – France ................................PB de DURBAN – Rhone ............................. AWS de FONTSANTE – Languedoc .....AWS-SWS de L'ARLOT – France .............................. C&C deLISO – Australia ......................................JB de NIZAS – France ....................................GC de PICHERAL Organic.............................. SIC de ROZETS – France .................................PB de TRENNES – France ........................... C&C

de la GRANGE – Languedoc ................. AWS de la TOUR VIELLE – Lang. ..........AWS-SWS des COMTES LAFON – France ............ C&C DOUDET-NANDiN.......................................AL du CAYRON – S-Rhone.......................... AWS du SALVARD – Loire ............................... AWS du VIEUX LAZARET – Rhone ....................AL du VIEUX TELEGRAPHE – S-Rhone. ........ AWS DUJAC – France ..................................... C&C FAVIELEY – Burgundy ...............................GC SANCERRE – Loire ....................................AL GACHOT-MONOT – Burgundy ......AWS-SWS GRAFFET– Burgundy .................................AL GUY ROULOT – Burgundy ..................... AWS HENRY de VENELAY – Burgundy.......... AWS HIPPOLYTE – Loire ................................ AWS LAFITE-ROTHSCHILD – Chile ...................AL le FLAIVE – Burgundy ..............................GC le SANG – Rhone ................................... AWS LEROY – R-Burgundy ....................AWS-SWS les PALLIERES – S-Rhone ............AWS-SWS LIGNERES – France .................................. BB LUCIEN ALBRECHT – Alsace ....................AL MARTINHO – Portugal ........................... SWS MAESTRACCI – Corsica ........................ AWS MEO -CAMUZET – Burgundy ................. AWS MICHAEL GROS – France ..................... C&C MIGUEL GASCON – Argentina ..................AL NAPA ..........................................................PB OSTERAG – Alsace ................................ AWS OTT – Provence............................AWS-SWS PASCAL REYHAUD – Burgundy ................AL PERIGNON Champ. – French..........CWS-SWS RIEFLE – Alsace ..............................BB - GC ROMANEE-CONTI – Burgundy ......................GC ROQUETTE – S-Rhone.................CWS-SWS ROTHSCHILD – R/W-Burgundy ............. SWS RUINHART Champagne .........................CWS SANCHO de LONDO – Spain ....................JB SERENE – Oregon ..................................JMD ST. ANNE Organic .................................... SIC ST. VINCENT Spklg ....................................AL STE. MICHELE Champagne................... SWS TEMPIER – Provence ............................. AWS THOMAS MOILLARD .................................AL TREVENET – Beaujolais ........................ AWS WACHAU – Austria ................................. AWS DOMECQ Sherries –Spain ........................ BB DOMDECHANT WERNER Germany ... C&C DOMINIO de PINGUS –Spain .................. AWS DOMINIO de ATAUTA –Spain................. AWS DOMINIO de EGUREN – Spain ............ C&C DOMINUS Estate – Napa ..............AWS-SWS

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DOMUS AUREA – Chile ............................GC DON CRISTOBAL 1492 – Argentina .........JB DON OLOGORIO – Spain .........................GC DON PX GRAN RISERVO – Spain ..........GC DONNA FUGATA – Italy ......................... SWS DONNA LAURA – Tuscany..................... SWS DONUM Estate – Calif. ..............................JB DOW Port – Madeira .....................AWS-SWS DR. ARTURO BERSANO ...........................AL DR. BECKERMANN – Germany.................AL DR. BURKLIN WOLF – Germany ..............GC DR. FISCHER – Germany ...................... SWS DR. LOOSEN – Germany ..........................GC DR. STEPHENS – Napa ................AWS-SWS DR. THANISCH Estate – Germany ............AL DRAPPIER Champagne ...........................WG DREW FAMILY – Mendocino .........AWS-SWS DRINKWARD PESCHON – Napa........... AWS DROUHIN – R-Burgundy ........................ SWS DRY CREEK............................................ SWS DRY LANDS – New Zealand .................. SWS DRY SACK SHERRY – Spain .................... BB du MOL –Winery Sonoma ......................JMD DUBOEUF – Languedoc......................... SWS DUBONNET .............................................SWS DUCK POND – Oregon/WA .......................JB DUCKHORN Vinyards – Napa ...............JMD DUJAC FILS ET PERE – France ........... C&C DUNNHOFF – Germany ................AWS-SWS DUO – C. Coast ..................................... AWS DUO – Chile ...............................................JB DUPEUBLE PERE – Beaujolais ..........AWS-SWS DUTSCHKE – Australia .............................GC DUTTON Estate ..........................................PB DYNAMITE Vinyards ....................CWS-SWS e

EBERLE Winery ..........................................PB ECCO DOMANI – Italy................................JB ECHELON – California...................CWS-SWS EDMEADES Vinyards – Mendocino ..........GC EDGE, THE – Napa .................................JMD EDNA VALLEY Vinyards – Calif ....CWS-SWS EGERVIN EGER – Hungary .......................AL EGON MUELLER – Germany ................. AWS EL BURRO – Spain.....................................JB EL MOLINO .................................................PB EL PORTTILLO .................................... AS-SWS ELDERTON – Australia ............................. SWS ELIZABETH SPENCER............................. SWS

ELK COVE Vntyds. – Oregon ........AWS-SWS ELLEN HARDY – Australia .........................JB ELYSE .........................................................PB EMERALD BAY ....................................... SWS

EMRICH SCHONLEBER – Germany ........ C&C ENCYCLOPEDIA – Veneto/Spain/R-Bordx. ... SWS ENGELBRECHT/ELS – Africa ....................JB EPONYMOUS – Calif.................................JB EPISODE – Calif. ........................................JB ERASMO – Chile/Spain.................AWS-SWS ERBA Mountainside – Calif. ......................JB ERNA SCHEIN – Napa ..................AWS-SWS ERNIE ELS – Africa ....................................JB ESCUDO ROJO – Chile.......................... SWS ESPERTO – Italy ........................................JB ESSER .................................................... SWS ESTANCIA ............................................... SWS ESTATE RESERVE – Sonoma ................. JB ETCHART – Argentina ............................ SWS ETUDE Winery – Napa ..................AWS-SWS EVANS & TATE – Australia .........................PB EVERTIDE – Africa .....................................PB EVIL – Australia ...................................... SWS F

FAIRBANKS Port/Sherry ............................JB FAILlA – California .................................. C&C FALCONE – C. Coast ....................AWS-SWS FALESCO – Italy ..................................... C&C FAMILLIA BARBERIS – Argentina ...........AL FAMILIA MA\YOL – Argentina ..................JB FANTI – Italy .......................................... C&C FAR NIENTE – California........................ C&C FARNESE – Italy ............................AWS-SWS FAT BASTARD – France .............................JB FAT CAT ......................................................PB FAT CROCK – Australia..............................AL FAURY – S-Rhone .................................. SWS FAUST ..................................................... SWS FAUSTINO – Spain ........................AWS-SWS FAVIA-ERICKSON –Napa..............AWS-SWS FELLUGA – Italy ..................................... SWS FELSINA – Tuscany ......................AWS -SWS FELTON ROAD – New Zealand.................GC FERREIRA Port – Portugal ........................GC FERRARI Spklg.– Italian.................. GC-SWS FERRARI CARANO ................................ SWS FESS PARKER – Calif.. .............................JB FETZER ................................................... BB FEUDI di SAN GREG. – Italy..............AWS-SWS FEVRE – W-Burgundy ...................CWS-SWS FICHET – W-Burgundy ........................... SWS FICKLIN Port ........................................... SWS FIDDLEHEAD Cellars – Calif./Oreg. ...... C&C FILABOA – Spain .................................... SWS FINCA ALLENDE – Spain ....................... C&C FINCA ARANTEI – Spain........................ C&C FINCA LUZON – Spain ........................... C&C

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FIREBLOCK – Autralia............................ SWS FIRESTEED – Oregon .............................JMD FIRESTONE ............................................... BB FISH EYE ....................................................PB FLYING FISH – Washington .......................JB FLORA SPRINGS – Napa .........................GC FLORIO Ports.......................................... SWS FLOWERS Vnyds/Winery – Calif............ C&C FLUER du CAP – Africa .......................... SWS FLYING FISH – Washington .......................JB FOLEY Estate – C. Coast ..........................GC FOLONARI – Veneto............................... SWS FONSECA Port ..........................................GC FONTANA – Spain .................................. C&C FONTERUTOLI – Italy ............................ AWS FOPPIANO .............................................. SWS FOREFATHERS – Aust./NZ.......................GC FOREST GLEN Winery...............................PB FOREST Ville/Reserve ...............................PB FORMAN – Napa ...........................AWS-SWS FORIS – Oregon ....................................... SIC FORTIN PAISANCE ....................................AL FORTRESS Vinyards – Calif.. ..................JB FOSTER'S FESTIVAL ............................. SWS FOSS MARAI – Italy ...................................JB FOUR VINES – C. Coast ...............AWS-SWS FOURTEEN HANDS ............................... SWS FOX HORN..................................................PB FOXEN – California................................. C&C FRAGOLINO Strawberry ............................AL FRANCISCAN Oakville ......................... SWS FRANCOIS JOBARD – Burgundy .......... AWS FRANCOIS RAVENEAU – Burgundy ..... AWS FRANK FAMILY – Napa .......................... JMD FRANZIA Vinyards ......................................PB FREEMARK ABBEY – Napa......................GC FREI Bros. – Sonoma ................................JB FRENCH MAID........................................... BB FRENCH RABBIT – France ...................... BB FRESCOBALDI – Italy ........................... SWS FREIXENET Spklg. – Spainish ............... SWS FREY – Organic ..........................................JB FROG'S LEAP – California ..................... C&C FUENTAS – Spain..........................AWS-SWS g

G.H. MUMM Champagne ....................... SWS GABBIANO – Tuscany ............................ SWS GAGLIOLE – Italy ......................................JB GAGNARD –W-Burgundy ..............CWS-SWS GALA ROUGE – France ........................... BB GAJA – Italy ...............................................JB GALLO FAMILY – Calif...............................JB GAMBOA – Calif. .......................................JB

GANDIA Estate – Spain..............................AL GANTHIER – Calif......................................JB GARRETSON.......................................... SWS GAUCHO CLUB – Argntina ........................JB GARY FARRELL ..................................... SWS GAZELLA VINHO – Portugal ......... AL -AWS-SWS GEODE – California ................................... BB GEOFFROY RENE Champ. – French ........ SWS GEORGE'S BURRIER – Burgundy.............AL GERSTALKER GLUEWHN – Germny .......AL GEYSER PEAK Winery .......................... SWS GHIZZANO – Tusany .............................. SWS GHOST PINES – Napa ...............................JB GIACOMO MORI – Italy.......................... AWS GIACONDA – Australia ........................... JMD GIESEN – New Zealand ......................... SWS GINI – Veneto ...............................AWS-SWS GINI VILLA FORTUNATOI – Italy ...............PB GIONELLI – Italy .........................................JB GIRASOLE Organic Wine ......................... SIC GIRARD – Napa.........................................GC GIRARDIN – R-Burgundy ..............SWS - WG GIUSEPPE CORTESE – Italy ................. C&C GLASS MOUNTAIN ...................................WS GLAETZER – Australia ...............................JB GLENCARLOU – Africa ............................ GC GLEN ELLEN ............................................PB GLORIA FERRER Spklg./Wine .............. SWS GNARLY HEAD ....................................... SWS GOATS DO ROAM – Africa .................... SWS GOLD WATER – New Zealnd ...........AL-SWS GOLDENETE – Mendocino ....................JMD GOLDSCHMIDT – Napa/Sonoma .............GC GONET Champ. – French ................AWS-SWS GOODSPEED – Mt. Veeder .......................AL GOSSET Wine/ Champ. – French.......-AWS-SWS GRAFF FAMILY Vinyards – Calif. ..............JB GRAFFIGNA – Argentina........................ SWS GRAN FAMILIA – Spain..............................JB GRAN FEUDO – Spain ..............................GC GRAND ROUSSILLON – France............ C&C GRANT BURGEC ......................................GC GRATEFUL PLATE – Aust. ............AWS-SWS GRAVES Wine Growers – C.C. .....AWS-SWS GRAYSON Cellars – California............... C&C GRAZIANO – Calif. ....................................JB GREEN & RED ............................................PB GREEN LION ................................AWS-SWS GREEN POINT – Australia ............CWS-SWS GREEN Vinyards – Ausralia .................. SWS GREG NORMAN Wine/Spklg. – Ausralia....... SWS GRGICH HILLS Cellars ........................ C&C GRIVOT – R/W-Burgundy ..................... CWS GROTH – Napa..............................AWS-SWS

GROVE MILL – New Zealnd ................... SWS GROVE STREET – Sonoma......................GC GRUET – Calif. ..........................................JB GRUET Spklg. – Mexico .............................AL GUARDIAN PEAK – Africa .........................JB GUENOC.................................................... BB GUIGAL – N/S-Rhone ...................AWS-SWS GUYON – R-Burgundy............................CWS GYPSY DANCER – Oregon .......................JB GYSLER – Germany ............................... AWS H

HAGAFEN Cellars ................................... SWS HAHN Estate – California ...................AL- SIC HALL Vinyards – Napa ..............................GC HALL CREST organic ............................... SIC HALLECK Vinyards – Sonoma ......AWS-SWS HALLCREST – California .......................... SIC HAMILTON RUSSELL – Africa ............... SWS HANDLEY Cellars– Mendocino .............. JMD HANGTIME.............................................. SWS HANNA Winery ....................................... SWS HANZELL – Sonoma......................AWS-SWS HARAS PIRQUE – Chile ......................... SWS HARDY'S NORTAGE HILL – Australia .......JB HARDY'S STMP – Australia .......................JB HARDY'S WHISKERS Port – Australia ......JB HARE'S CHASE – Australia.................... SWS HARLAN Estate – Napa ..............AWS - SWS HARLOW RIDGE ........................................PB HARTFORD COURT – Sonoma ................GC HARTLEY & GIBSON Sherries............... SWS HAWK CREST – Napa ..................AWS -SWS HARTWELL ................................................PB HARVEY'S BRISTOL Port ...................... SWS HAUS AM MARKT – Geramny ...................AL HAVENMEYER – Germany .................... SWS HAYMAN & HILL – California......................JB HAZY BLUR – Australia.......................... SWS HEALDSBURG Vinyards – California ........ BB HEARTLAND – Australia ............................JB HEDGES Cellars – Washington.................GC HEGGIES –Australia ................................JMD HELIX– Washington ....................................JB HELRICH – France .....................................JB HENDRY – Calif. .........................................JB HEINTZ Cellars – Napa .................AWS-SWS HEINTZ Vinyards – Sonoma....................JMD HENSCKE – Australia ..............................JMD HENRI BILLIOT Champagne. ................. AWS HENRI PERRUSSET – Burgundy........... AWS HENRIOT Champ. – French ...................... SWS HENRY'S DRIVE – Australia ......................JB HERDING CATS – Africa ............................PB

HERITAGE............................................... SWS HERMAN STORY – C. Coast ..................JMD HERNANOS VILLAR – Spain .....................JB HESS Collection – Napa............................GC HEWITT................................................... SWS HEXAMER – Germany ........................... AWS HIDALGO Sherry – Spain .........................GC HIDDEN RIDGE ...................................... SWS HIGH ALTITUDE – Argentina .....................AL HIGH NOTE – Argentina.............................JB HIGH POINT – Argentina ..........................JB HIRSCH – Austria ................................... AWS HIRTZBERGER – Austria ....................... AWS HITCHING POST – C. Coast .........SAWS-WS HOB NOB – Languedoc ......................... SWS HOGUE – Washington ................................JB HOGUE GENESIS – Washington ...............JB HOLLYWOOD & VINE – Napa ......AWS-SWS HONEYRUN Winery – Organic ....... AL - SIC HONIGS – Napa ......................................JMD HOOT 1 – Chile...........................................JB HORSE PLAY – California ......................... BB HOUGHTON – Australia ......................... SWS HOUR GLASS – Napa ...................AWS-SWS HOUSE – Washington .............................JMD HOUSE of FRANKIN Champ. .....................AL HUGEL – Alsace ..................................... SWS HUIA – New Zealand ..................................JB HUNDRED ACRES ........................AWS-SWS HUNTINGTON Cellars – Sonoma ..............AL HUSIC – Napa ............................................JB HYDE d' VALLANE – Napa........................GC i

I I.Q. RIESLING – Germany .........................JB ICEWEIN – Germany ..................................AL ICI-LA BAS – Mendocino/Ore. .........AWS-SWS IL Sparkling – Italian ............................... SWS IL PODERE – C. Coast .................AWS-SWS IL POGGIONE – Italy ................................JB IM Wines ................................................. SWS INAMA – Italy .............................................GC INCOGNITO ............................................... BB INGLENOOK ........................................... SWS INNISKILLIN – Canada ........................... SWS IRON HORSE Wine/Spklg. – Sonoma..........GC IRONSTONE Vinyards ............................ SWS IRONY ..................................................... SWS ISLAND DREAM – New Zealand .............. BB ISLAND PRINCESS ................................... BB ISOLE E OLENA – Italy .......................... C&C ITSAS MENDI – Spain ............................ C&C

J

J. DAVIES – Napa ......................................GC J. GARCIA ............................................... SWS J. LASALLE Champ. – French ................ AWS J. LOHR................................................... SWS J. MOREAU & FILS – Loire ....................... BB J. MOSS – Calif..........................................JB J. ROGET Sparkling ............................... SWS J.C. CLLARS – California.........................JMD J.J. JACOBSEN...........................................AL J.J. PRUM – Germany ...............................GC J.L. COLOMBO – S-Rhone ...........AWS-SWS J.P. MOUIEX CHATEAU – Bordx...............AL J&H SELBACH – Germany..................... C&C JABOULET – S-Rhone ...............AWS - SWS JACKSON TRIGGS – Canada ................ SWS JACOB'S CREEK Wine/Spklg. – Aust. ...... SWS JACUZZI .................................................. SWS JADE MOUNTAIN – Calif. ..............CWS-SWS JAKE FAULT............................................ SWS JANASSE – Rhone ................................. AWS JANSZ – Tasmania ..................................JMD JANUIK – Washington ...............................GC JANVIER – Loire ..................................... SWS JARHEAD RED .......................................... BB JARVIS – Calif............................................JB JASMAN – N-Rhone ............................... SWS JASPER HILL – Australia...........................GC JEAN FOLLARD – Beaujolais ................ AWS JEAN-PIERRE MOUEIX – France ............. BB JERMANN – Italy ...........................AWS-SWS JESSIE'S GROVE ..................................... SIC JIM BARRY Cellars – Australia ...............JMD JOEL GOTT – California ......................... C&C JOGUET – Loire...................................... SWS JOHN DUVAL – Australia ..................BB - GC JOLIVET – Loire...................................... SWS JONATA – C. Coast ................................ AWS JONESY Port – Australia ...............AWS-SWS JOSEPH FAMILY– California ...........SIC-SWS JOSEPH FREIDRICH..................................AL JOSEPH PHELPS – California .................. SWS JUDD'S HILL – Napa .....................AWS-SWS JUSLYN Vinyards – Napa .............AWS-SWS JUSTINO MADEIRA – Portugal ..................AL JUSTINO Madeira ..........................C&C - SIC JUVEY CAMPS – Spain.......................... C&C K

K VINTINERS– Washigton ..................... C&C K.J. MOLITOR RHEINGAU – Germany......AL KAENA Wine Co. – C. Coast ...................JMD KAESLER – Australia..................................JB KAIKEN – Argentina ...............................JMD

KANGARILLA ROAD – Australia ................JB KAPSCANDY Winery ................................WG KARLY .........................................................PB KARMA Sparkling – California ................JMD KAZMER & BLAISE Cellar – Calif ......... C&C KELLER Estate – Sonoma.............AWS-SWS KEN BROWN – C. Coast .........................JMD KEN WRIGHT – Oregon ..........................JMD KENDALL-JACKSON – California .............. BB KENNETH-CRAWFORD – C. C......AWS-SWS KENNETH VOLK – Calif. ...........................JB KENWOOD – Calif. .....................................JB KERPEN – Germany ............................... AWS KIANIE Wine kCellars – Calif.....................JB KILIKANOON – Australia ...........................GC KIM CRAWFORD – New Zealand .......... SWS KING Estate – Oregon ............................ C&C KING ISH................................................. SWS KING'S RIDGE – Oregon...........................JB KINTON – C. Coast ..................................GC KISTLER – California .............................. C&C KWI CUVEE – France .................................JB KLEIN SONOMA Vinyards...................... SWS KLOSTER – Germany .................................AL KNOLL – Austria ..................................... AWS KONRAD – New Zealand ...........................PB KORBEL Sparkling/Wine ........................... BB KOSTA BROWNE – Sonoma.........AWS-SWS KRACHER – Austria ............................... AWS KRIS – Italy ............................................. C&C KRITER Sparkling / Wine............................AL KROHN – Portugal......................................AL KRUG Champ. – French ..................CWS-SWS KUMEU RIVER – New Zealand .................GC KUENTZ – Alsace ................................... SWS KUKKULA – Calif. ......................................JB KULETO Estate – Calif. .............................JB KUNDE Estate ........................................ SWS L

L'ADVENTURE – Calif. ...............................JB L'ANGEVIN – Sonoma ............................ AWS L'OSTAL CAZES – Languedoc ............... SWS L'UAGGIO di GIACOMO – Sonoma ......AWS-SWS L'ECOLE NO. 41 – Washington ...............JMD L'OSTAL – Italy ........................................ AWS la CHABLISSIENNE CRU –Burgdy ............AL la CARRAIA – Italy .................................. C&C la CREMA – Sonoma ................................. BB la DORIA – Italy ...................................... SWS la FACE – Canada .................................. SWS la FIORITA – Italy .................................... C&C la GRANIJA – Spain ..................................GC la INA – Spain ..........................................SWS

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la JOTA – Napa .........................................GC la JOYA Gran Reserva – Chile...................JB la MAROUETTE Organic ......................... SIC la MOZZA – Tusany ............................... SWS la NINA – Argentina .................................JB la POSSTA – Argentina ............................GC la POUSSIE – Loire................................ AWS la ROCCA – Organic ..................................PB la SCOLCA – Italy .................................. SWS la SIRENE – Napa..................................JMD la SPINETTA – Tuscany ........................ SWS la TERRE ............................................... SWS la TOLEDANA – Italy .............................. SWS la VALANTINA – Italy ................................GC la VIELLE FERME – S-Rhone................ SWS LABOURE ROI – W-Burgundy............... SWS LACROSSE – Napa .................................AL LADERA – Calif. ......................................JB LADOUCETTE – Loire ........................... AWS LAETITIA – Wine/Spklg. ...............AWS-SWS LAGARIA –Veneto .................................. SWS LAGONE – Italy .........................................GC LAGOSTA VINHO VERDI – Portugal .........AL LAIL Vinyards – California...................... C&C LALANDE ...................................................AL LAIRD FAMILY Estate ............................. SIC LAKE CHALICE – New Zealand ................JB LAKE SONOMA – Calif. .............................JB LAMURA – Italy .........................................JB LE FAUX FROG – France ..........................JB LITTORAI – California .............................JMD LIVINGSTON Cellars – California .............JB LIVIO FELLUGA – Italy .............................JB LOAN – Australia .................................... SWS LOIMER – Austria..........................AWS-SWS LOKOYA – Napa ........................................GC LOMBARDO Port.................................... SWS LONDER – Mendocino ..................AWS-SWS LONG BOARD – Sonoma ......................JMD LONG HOP – Autralia............................ SWS LONG MOUNTAIN – Africa ................... SWS LOG NECK – Africa .............................. SWS LONG SHADOW – Washington ............ C&C LONGORIA – C. Coast ...........................JMD LORING WINE CO. – C. Coast ....AWS-SWS LORINON – Spain ....................................GC LOS VASCOS – Chile ............................ SWS LOT 205 Winery – California ................. C&C LOUIS BERNARD – Burgundy ................. BB LOUIS GUNTRUM – Germany ........BB - GC LOUIS JADOT – France ...................BB - GC LOUIS MARTINI – Napa ............................JB LUCA – Argentina .....................................GC LUCE – Tuscany .................................... SWS LUCENTE – Tuscany ............................. SWS

LUCIEN ALBRECHT Spklg. ..................... SIC LUCAS & LEWELLEN ...............................AL LUCCIO – Italy ...........................................JB LUDWIG LEWHAUS – Germany...............PB LUIGI BRUNELLLI –Italy ....................ALLUIS CANAS –Spain ....................................... SWS LUNA ...................................................... SWS LUNA di LUNA Spklg. /Wine – Italy ....... SWS LUPICAIA – Italy ........................................GC LURTON – Argentina ................AWS - SWS LYETH – Sonoma ...................................... BB LYNMAR Winery – California ................. C&C LYNX – Africa .............................................PB M

Mac MURRAY RANCH – Sonoma .............JB MacPHAIL FAMILY – C. Coast .........AWS-SWS MACARIO – Italy .................................... C&C MACON LUGNY – W-Burgundy .......CWS-SWS MACROSTI Winery – Sonoma ...............JMD MACULAN – Italy ................................... C&C MADDOG & ENGLISHMAN – Spain .............JB MAESTRACCI OORSICA –France ............ SWS MAGAINE Champ – French ................... SWS MAISON KUENTZ-BLAS – Alsace ............ AWS MAR de FRADES – Spain..........................JB MAKOR – C. Coast .......................AWS-SWS MAKULU – Africa .......................................JB MAN Vintners – Africa ............................ SWS MANSFIELD Winery – Napa .........AWS-SWS MANTRA – Sonoma ......................AWS-SWS MANYANA – Spain .....................................JB MAPENA – Argentina ...............................GC MARASKA ..................................................AL MARC BREDIF – Loire ........................... SWS MARC COLIN – Burgundy ...................... WG MARC KEYDENWEISS – Alsace..............GC MARCHESI di BAROLO – Italy ...........AWS-SWS MARCHESI di GRESY – Italy....................GC MARCO NEGRI Sparkling.........................GC MARGAN – Australia..................................PB MARGARET'S Vinyards – Calif..................AL MARIETTA Cellars – Calif. .........................JB MARILYN ....................................................PB MARK WEST – Calif...................................JB MARKHAM Winery ................................. SWS MARQUES de ARIENZO – Spain .......... SWS MARQ. de CABERRES – Spain............. SWS MARQUES de GRINON – Spain ...............JB MARQUES de MONSTROLSpklg ..............AL ES de RISCAL – Spain .......................... SWS MARQUES LIEN – Argentina ...................GC MARQUES MURRIETA – Spain............. SWS MARQUES PHILIPS – Australia............. SWS MARQUIS de LATOUR Spklg. – French.... SWS

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MARRASO – Argentina.............................PB MARTIN CODEX – Spain...........................JB MARTIN & WEYRICH ........................... SWS MARTINI & ROSSI Wine/Champ. – Italy .. BB MARTINELLI Vinyards – Calif. ...................JB MARWOOD Champagne .......................... BB MASI – Italy ...............................................GC MASO CANALI – Italy ................................JB MASON Cellars ...................................... SWS MASON/POMELO – Napa ..................... AWS MATANZAS CREEK – Sonoma.................GC MATEUS – Portugal ............................... SWS MATTHEWS Cellars – Washington.........JMD MATUA VALLEY – New Zealnd ............. SWS MAUI Sparkling ..................................... SWS MAVERICK – Australia ........................... SWS MATARIKI – New Zealand ..........................AL MAYACAMAS – Napa............................. AWS MAZONNI – Italy .......................................JB McMANIS FAMILY – California ...............JMD McWILIAMS-HANWOOD – Australia .........JB MEDERANO TINTO – Spain ......................PB MEDIEVO – Spain ......................................AL MEDUSA................................................. SWS MELILO Pot ............................................ SWS MELIS – Spain.........................................JMD MELKA...................................................... SIC MELVILLE Winery – C. Coast .......AWS-SWS MELINI – Tuscany .................................. SWS MENDOCINO Farms – Calif......................JB MEO CAMUZET – W-Bordeaux ............. SWS MER SOLEIL – C. Coast ...............AWS-SWS MERIDIAN Vinyards ............................. SWS MERRY EDWARDS – Sonoma ..............JMD MERRY VALE Vinyards .......................... SWS MESH – Australia ....................................JMD MESSMER – Germay............................. AWS METEOR Vinyards – Napa ...........AWS-SWS METHVEN – Oregon ................................ SIC METTLER ................................................. SIC MEYER FAMILY – Napa......................... AWS MEZZACORONA – Veneto ................... SWS MI SUENO – Napa ..................................JMD MIA'S PLAYGROUND................................ BB MICHAUD Vinyards – California ........... C&C MICHAEL DAVID ....................................... BB MICHEL COLIN DELEGER – Burgundy .... AWS MICHEL REDDE – Loire ...........................GC MICHELE CHIARLO – Italy .......................GC MIDSUMMER Cellars – Calif. ...................JB MILBRANDT – Calif...................................JB MILLS REEF – New Zealand ................. AWS MINER FAMILY – Napa ...........................JMD MINET – Loire ........................................ SWS MINGES – Germany......................AWS-SWS

MIRASSOU – California .............................JB MO Sparkling – Italian............................ SWS MOCCAGATTA – Italy ............................ AWS MOET & CHANDON Champ,.– French CWS-SWS MOGEN DAVID...........................................PB MOILLARD .................................................AL MOLLY DOOKER – Australia ........AWS-SWS MOLNAR FAMILY – California ............... C&C MONCHIERO – Italy............................... SWS MONDAVI ............................................... SWS MONETO Spklg. – Italian ....................... SWS MONKEY BAY– New Zealand................ SWS MONMUUSSEAU – Loire...........................AL MONROSSO – Italy ..................................JB MONSANTO – Italy ...................................JB MONTANA – New Zealand .................... SWS MONTE ANTICO – Tuscany .........AWS-SWS MONTES Estate – Chile..........................JMD MONTECELLO – Spain.............................JB MONTEPELOSO – Tuscany..........AWS-SWS MONTEVINA ............................................ BB MONTGRAS – Chile......................AWS-SWS MONTINORE – Oregon .............................AL MONTSARRA Sparkling ...........................GC MONTSTROL Spklg – Australian .......... SWS MOON MOUNTAIN – Calif ............CWS-SWS MOORE'S Creek– Australia .......................AL MOREAU – Burgundy .............................. WC MOREY – Burgundy .................................WG MORGAN Winery – California ............... C&C MORGANTE – Italy ................................ C&C MORGADIO, Albarino – Spain ..................GC MORRO BAY – Monterey................ AL -SWS MOSELLAND – Germany .........................ALMOUNT EDEN ........................................ .SIC MOUNT VEEDER Winery ...................... SWS MOUNTAIN VIEW – California ................JMD MOUNTFORD – New Zealand...................PB MOUTON CADET– R-Bordeaux ............ SWS MT. DIFFILCULTY – New Zealand ..........JMD MT. NELSON – New Zealand ...................GC MUDDY WATER – New Zealand.............. SIC MULDERBOSCH – Africa .........................GC MUELLER – Sonoma ....................AWS-SWS MUELLER CATOIR – Germany.............. AWS MUMM'S – France ................................. SWS MUMM'S NAPA Sparklig ........................ SWS MURPHY-GOODE – California ................. BB MUSCAT OTTONEL – Hungary .................AL N

NACHTGOLD – Germany ..........................JB NANDO – Italy/Marsala..............................AL NAPA RIDGE ..............................................PB NATHANSON CREEK ............................ SWS

NATIVE 9 – C. Coast .............................. AWS NATURA – Chile ..................................... SWS NAUTILUS – New Zealand......................JMD NAVARRO – Mendocino ...............AWS-SWS NAVARRO CORREAS – Argentina........ SWS NAVERAN – Spain .....................................JB NEAL – Napa.............................................GC NEIL ELLIS – Africa................................ SWS NEPENTHE – Australia ..............................JB NEVADA County Wine Guide– Organic ....AL NEW HARBOR – New Zealand ............. SWS NEW HAVEN – New Zealand.................CWS NEWTON Winery ..........................CWS-SWS NEXT – Oregon ...................................... C&C NEYERS Vinyards – Napa ................... SWS NIEBAUM COPPOLO ............................. SWS NICHOLAS COLE – Washington ..............GC NICKEL & NICKEL – California............. C&C NICOLAS FEUILATTE – France ........... C&C NICOLAS POTEL .....................................WG NIELLON – W-Burgundy ........................CWS NIGHT HARVEST – Calif. ..........................JB NIGHT TRAIN .............................................JB NINE STONES – Australia ..................... SWS NOBILISSIMA – Italy ..................................PB NOBILO – New Zealand.............................JB NONINO – Italy .........................................JB NONO FRANCO Spklg. – Italian ..AWS-SWS NORMA JEAN ............................................PB NORTH By Northwest – Washington..... C&C NORTH BERKELEY – France.................JMD NORTHSTAR – Washington .........AWS-SWS NOVELTY HILL ...................................... SWS NOVY Family Wine – California ............ C&C NOW & ZEN – France ................................JB NOZZOLE – Italy ...............................BB - GC NUEVO MUNDO Organic ........................ SIC NUGAN – Australia ....................................PB NUMANTHIA TERMES ........................ C&C NUOVACAPPELETTE Organic ................ SIC O

OASIS .........................................................PB OBERON ................................................ SWS OJAI Vinyards – C. Coast ............AWS-SWS OKO – France/Italy ....................................JB OLD TIBIILISI – Georgiia ....................... SWS OLIVERHILL – Australia .............................PB OLIVIER LEFLAIVE – Burgundy ............ AWS ONE TRUE VINE ................................... SWS OPICI – California/Italy ..............................AL OPOLO Vinyards – Calif. ..........................JB OPUS ONE – Napa ................................ AWS ORGANIC VINTNERS ............................. SIC

ORGANIC WINE WORKS ............... AL - SIC ORIN SWIFT Cellars – Napa .................JMD ORLEANS HILLS – Organic ............ AL - SIC OROGENY Vinyards – Calif. .........CWS-SWS OROYA – Spain ...................................... SWS OSBORNE Port – Portugal .......................JB OSBORNE Sherry – Spain .......................JB OSBOURNE SOLAZ – Spain................. SWS OSTERTAG – Alsace ............................. SWS OUR DAILY RED Organic ........................ SIC OVERSTONE – New Zealalnd ...................JB OXFORD LANDING – Australia ..............JMD OYSTER BAY – New Zealand ................ SWS P

PACENTI – Tuscany ............................... SWS PACIFIC PEAK – Calif. ...............................JB PACIFIC RIM .......................................... SWS PAGE WINE Cellars – Napa .........AWS-SWS PAGGIO – Veneto .................................. SWS PAHLMEYER – California ...................... C&C PALA – Italy ............................................ SWS PALACIO de la VEGA – Spain ............... SWS PALACIOS REMONDO – Spain .......AWS-SWS PALADIO – Italy...................................... C&C PALI Wine Co. – C. Coast .......................JMD PALM BAY IMPORTS ............................. AWS PALMAZ Vineyards – Napa ..........AWS-SWS PALMNA – C. Coast ......................AWS-SWS PALMES d' ORO – France ..................... C&C PANTHER CREEK – Oregon ................... SIC PAPAPIETRO PERRY – Sonoma .....AWS-SWS PAPIO ..................................................... SWS PARADIGM Winery – Napa ....................JMD PARAISO Vinyards. – Calif. .......................JB PARAS – Calif. ..........................................JB PARCEL 41 .................................................PB PARDUCCI ............................................. SWS PARINGA Spklg./Wine – Australia ........ SWS PARSON'S FLAT – Australia......................JB PASCAL JOLIVET – Loire ...................... AWS PASCUAL TOSO – Argentina .................JMD PASO CREEK ........................................ SWS PATZ & HALL – Napa....................AWS-SWS PAUL BARA Champ. – French.............. AWS PAUL CHENEAU Spklg. – Spanish............... SWS PAUL HOBBS Winery – California ......... C&C PAUL LATO – C. Coast .................AWS-SWS PAUL MASSON ...................................... SWS PAUL MATTHEW.................................... SWS PAVI Winery............................................ SWS PAVILLON Winery – California............... C&C PAX WINE Cellars – Sonoma .......AWS-SWS PAZO BARANTES – Spain .................... SWS

PEACHY CANYON – C. Coast ...............JMD PEAY Vineyards – Sonoma...........AWS-SWS PECCHENINO – Italy ............................. AWS PECOTA – Calif. .........................................JB PEDRONCELLA – Sonoma ....................JMD PEGASUS BAY – New Zealand ............. SWS PEIRANO Estate – Calif. ............................JB PEJU – Calif. .............................................JB PELTER STATION .................................. SWS PELTON HOUSE ...............................BB - GC PENFOLDS Pot/Wine– Australia ........... SWS PENASCAL – Spain ..................................JB PENLEY Estate – Australia .......................GC PENNER-ASH – Oregon .......................JMD PEPI – Sonoma ........................................BB PEPPER BRIDGE – Washington ..........C&C PEPPERWOOD ........................................BB PERE ALESANDRO – Itay ....................... JB PERE PATRIARCHE – Rhone.................. AL PEROPAN – Veneto ....................AWS-SWS PERRIER JOUET Wine/Spklg.–France... SWS PERRIN – S-Rhone .............................. SWS PERRONE ELIO – Italy .................AWS-SWS PERROT MONOT– R-Burgundy ......... SWS PERRUSSET – W-Burgundy................ SWS PETALUMA – Australia ........................ SWS ETER LEHMANN – Australia .................. GC PETER MICHAEL Winery– California ...C&C PETER PAUL – Napa ...............................GC PETER VELLA – California ......................JB PETITE BISTRO – France ........................ BB PEWSEY VALE – Australia .....................JMD PHIFER--PAVITT – Calif............................JB PHILIPE FAURY – N-Rhone................... AWS PHIPPONNAT Champ. – French ......AWS-SWS PIANCORNELLO – Italy ......................... C&C PICKET FENCE ...................................... SWS PICO MADAMA – Spain .............................JB PIERI – Tuscany .................................... SWS PIERRE JEAN – Vin de Pays.....................PB PIERRE GIMONNET Champ. –French...AWS-SWS PIERRE-JOUET Sparkling ........................ SWS PIERRE PETERS Champagne .............. AWS PIGHIN – Italy............................................GC PIKE & JOYCE – Australia ..................... SWS PILLAR BOX – Australia ............................JB PILLITTEN Estate .......................................AL PINA Cellars – California ....................... C&C PINE RIDGE Winery – Calif. ......................JB PINE & POST – Washington .................... SIC PINK DOG – Calif......................................JB PINK KNOT – Australia ........................... SIC PINOT EVIL – Vin de Pays.........................PB PIOCHO .................................................. SWS

PIO CESARE – Italy ......................AWS-SWS PIPER HEIDSIECK Champ./Wine– France....... BB PIPER SONOMA Wine/Sparkling ............. BB PIPER'S BROOK – Australia ...................GC PIPING STRIKE – Australia .......................JB PIQUERUS – Spain................................ C&C PIRA LUIGI – Italy .................................. AWS PIRA BOSCHIS – Italy ........................... AWS PIRATHON – Australia .......................... SWS PIRRAMIMMA – Australia ..........................PB PISONI ...................................................... SIC PLACIDO – Veneto/Tuscany .................. SWS PLANETA – Italy ............................AWS-SWS PLUMPJACK Winery – Napa ..................JMD POCAS TERRAS Port – Portugal ..............AL PODERE Poggio Scalette – Italy .......... C&C PODERE SACUTTI – Italy ..................... C&C POGGIO ANTICO – Tuscany ........AWS-SWS POL ROGER Champ. – French ....AWS-SWS POLIZANO – Tuscany ...................AWS-SWS POLKA DOT – Germany ............................JB POMELO................................................. SWS POMMER Champ. – Frnch ................... SWS PONT d'AUVIGNON – France....................JB PONZI – Oregon........................................GC POTARI Sparkling. – Italian ................... SWS PORTO CRUZ – Portugal ..........................JB POUILLY FUME –Lorie ..........................CWS PRAGER – Austria ........................AWS-SWS PREMAIT – Ronania ..................................AL PRETESI – Italy ...................................... C&C PREVAIL ................................................. SWS PIRCAS NEGRAS Organic ...................... SIC PRIDE MOUNTAIN – Napa .......................GC PRIMA MANO – Itay...................................JB PRINCIPESSA Spklg. /Wine – Italy ....... SWS PRINCIPATO – Italy................................ SWS PRIVATE RESERVE – California ........... C&C PRIVATE STOCK – California ....................AL PROVENANCE Vinyards – Calif ..CWS-SWS PRUNOTTO – Italy ................................. C&C PUERTO VIEJO – Chile .............................AL Q

QUADY ................................................... SWS QUENARDO – Frnce.............................. SWS QUERCIABELLA – Tuscany..........AWS-SWS QUILCEDA CREEK – Calif. .....................JMD QUINTA do CARMO – Portugal ...... AL -SWS QUINTA do CRASTO – Portugal...............GC QUINTA do DORADO–Portugal. ........... AWS QUINTA do INFANTADO Port – Portugal ..........AL QUINTA do VESUVIO – Portugal ....................C&C QUINTESSA – Napa .....................AWS-SWS

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QUIPE ..................................................... SWS QUIVIRA Estate – California................... C&C r

R Winery – Australia ............................... SWS RH PHILLIPS – Yolo County...................... BB RL BULLER – Australia .............................PB RADIO COTEAU – Sonoma ....................JMD RADOG – C. Coast ....................................GC RAIMAT – Spain..........................................PB RAMEY Wine Cellars – California .......... C&C RAMON BABLOA – Spain ..........................JB RAMONET – W-Burgundy ...................... SWS RAMOS PINTO ................................. AWS-SWS RAMPOLLA – Tuscany ..................AWS-SWS RAMSAY – Napa......................................JMD RANCHO ZABACO – Sonoma ...................JB RARE WINE CO. – Spain ..............AWS-SWS RAVENEAU – W-Burgundy .................... SWS RAVENSWOOD ...................................... SWS RAVENTOS Spklg. – Australian ............. SWS RAY'S STATION ......................................... BB RAYMOND – Calif......................................JB RAYUN – Chile.........................................JMD RAZOR EDGE – Australia .........................GC REAL – Spain.......................................... SWS REALM Cellars – Napa..................AWS-SWS RED BANK – Australia............................JMD RED BICYCLETTE – France ......................JB RED CAR – C. Coast .....................AWS-SWS RED DIAMOND ....................................... SWS RED GUITAR – Spain ................................JB RED ROCK – California ..............................JB RED TRUCK............................................ SWS RED WOOD CREEK – California ...............JB REDCLIFFE – New Zealand ................... SWS REGIS MINET – Loire ............................. AWS REGUSCI ....................................................PB REILLY'S – Australia ...................................PB REINHARTSHAUSEN – Germany......... SWS REININGER – Washington .........................JB RELIC – Mendocino .......................AWS-SWS RENE BARBIER – Spain ........................ SWS RENIERI – Italy ....................................... C&C RENWOOD ............................................. SWS REVANA Family Vynds – Calif/Ore. ....... C&C REVERDY – Loire ................................... SWS REX GOLIATH – Calif. ................................JB REX HILL Vineyards – Oregon................JMD REYNOLDS FAMILY – Napa .....................GC RIBOLI FAMILY ...........................................AL RICARDO SANTOS – Argentina ...............GC RIDGE Vineyards – California ................ C&C RISATA – Italy .............................................JB RIUNITE – Italy ....................................... SWS

ROAD 31 Wine Co – California .............. C&C ROAR – C. Coast .....................................JMD ROBERT CHADDERDON SELECTIONS .......JB ROBERT CHEVILLON –Burgundy ......... AWS ROBERT CRAIG – Napa ...........................GC ROBERT DENOGENT – Burgundy ........ AWS ROBERT FOLEY – Napa .........................JMD ROBERT JASMIN – Rhone .................... AWS ROBERT SINSKEY – California ............. C&C ROBERT STEMMLER – Calif. ...................JB ROBERT TLBOT – Calif. ...........................JB ROBERTSON Estate – S. Africa ................AL ROBINSON FAMILY – Calif. ..................... SIC ROCCA ALBINO – Italy .......................... AWS ROCCA DELLE MAICE – Tuscany ............AWS-SWS ROCCA Vineyards – Napa ........................GC ROCCOLO GRASSI – Italy..................... C&C ROCHFORD – New Zealand .................. SWS ROCINANTE ........................................... SWS ROCK & VINE .............................................PB ROCK BARE – Australia .............................JB ROCK RABBIT – Calif.................................JB RODNEY STRONG Winery .................... SWS ROEDERER Estate Spklg. ...........AWS-SWS ROESSLER – Sonoma ..................AWS-SWS ROLAND LAVANTUREUX – Burgundy ..... AWS ROLF BINDER – Australia .........................GC ROMANELLI – Italy....................................AL ROMANET Port ..................................... SWS ROMBAUER – Calif. ...................................JB ROOT 1 – Chile...........................................JB ROSEMOUNT – Australia....................... SWS ROSENBUM............................................ SWS ROSS NORTHRIDGE – Australia...............PB ROSTAING – Rhone ............................... AWS ROTH ...................................................... SWS ROTHSCHILD – Languedoc ................... SWS ROULOT – R/W-Burgundy ..................... SWS ROUND HILL........................................... SWS ROUND POND ......................................... SIC ROY Estate ............................................. SWS ROYAL OPORTO Port – Portugal ..............JB ROYAL TOKAJI CO. – Hungary ................GC RUBICON Estate – Napa ....................... AWS RUDD Estate – California ..................... C&C RUFINO – Italy ........................................ SWS RUGGERI Spklg.– Italian .............AWS-SWS RUGHETTI – Veneto .............................. SWS RUINAR T – France ....................................JB RUSACK – C. Coast ......................AWS-SWS RUST en VERDE – Africa...........................JB RUTHERFORD HILL ............................... SWS RUTHRFORD RANCH ............................ SWS

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S

7 DEADLY ZINS – California .................... BB SA PRUM – Germany ............................. SWS SACRED HILLS –New Zealand .............. SWS SAG ELANDS Vinyards – Wash. ...CWS-SWS SAINT HELENA ROAD Calif. ................... SIC SAINTSBURY – Caneros.........................JMD SALENTEIN – Italy .................................. AWS SALMONCREEK .........................................PB SALON Champagne ..................................GC SALVARD – Loire .................................... SWS SAMANTHA STARR – C. Coast ..............JMD SAMSARA ............................................... SWS SAMUELS GORGE – Australia .............. SWS SAN ANTONIO............................................AL SAN GUISEPPE – Itay ................................JB SAN PATTRIGANO – Italy .............AWS-SWS SAN QUIRICO – Italy.............................. C&C SANDEMAN – Portugal ...........................SWS SANDOVAL – Napa ................................... BB SANFORD ............................................... SWS SANFORD X-Dry Champagne....................PB SANTA ALICIA Reserve – Chile .........AL - PB SANTA ANA – Argentina ............................JB SANTA EMA – Argentina ........................JMD SANTA JULIA Organic – Arg. ................. WG SANTA MARGHERITA Wne/Spklg. – Italy ..... SWS SANTA RITA – Chile .............................. SWS SANTA SILVIA – Argentina ..................... SWS SANTA SOFIA – Italy ................................. BB SANA ERESA – Itay....................................JB SARTORI – Veneto ................................. SWS SASSICAIA – Italy....................................GC SAUSAL Vineyards – Sonoma ..................GC SAUVIGNON REPUBLIC – Sonoma ......GC SAUVION – Loire .................................... SWS SAXUM – C. Coast ........................AWS-SWS SCAVINO – Italy ..................................... AWS SCHARFFENBERGER Sparkling ........... AWS SCHEFFIELD Port/Sherry/Marsala ............JB SCHERRER Winery – Sonoma .......AWS-SWS SCHNIEDER – Germany ........................ AWS SCHLOSS SCHOENBORN – Germany .........AL SCHLOSS VOLRADS – Germany ..............AL SCHLUMBERGER – Alsace ................... SWS SCHMITT SOHNE – Germany .................. BB SCHRAFFNBERGER Spklg.................... SWS SCHRAMSBERG Sparkling – California .......GC SCHRADER – Calif. ...................................JB SCHUG – Sonoma .....................................GC SCHWEIGER Vinyards – Napa ............. AWS SCREW KAPPA – Napa ............................ BB SEA SMOKE Cellars – C. Coast .............JMD SEAVIEW Spklg. – Australian ......AWS-SWS

SEBASTIAN Vineyards ........................... SWS SEBEKA – Africa.........................................JB SEGHESIO Vineyards – Sonoma..........JMD SEGURA VIUDAS Spklg. –Spainish....AWS-SWS SELAKS – New Zealand ............................GC SELBYWinery – Sonoma .........................JMD SELENE – Napa.............................AWS-SWS SELLA & MOSCA – Italy............... AWS-SWS SELVAPIANA – Italy ............................... C&C SENORIO de SAN VICENTE – Spain .... C&C SEPS Estate – California ........................ C&C SEPTIMA – Argentina ............................ SWS SEQUOIA GROVE – Napa ........................GC SEEGIO BARALE – Itay .............................JB SERGIO CARLEI – Australia .................. AWS SERGIO MOTTURA – Italy.................... C&C SETTI PONTI – Italy ..................................GC SEVEN DAUGHTERS ............................. SWS SEXTO – Spain ........................................JMD SHAFER Vynyds – California ................. C&C SHEA – Oregon .............................AWS-SWS SHERWOOD – New Zealand .....................PB SHIRVINGTON – Australia .........................JB SIDURI – California/Oregon ................... C&C SIGIO – Spain ......................................... SWS SIGNORELLO Vinyards – Napa .............JMD SILVER .................................................... SWS SILVER STAG – Napa................................GC SILVER OAK – Napa......................AWS-SWS SILVER PALM ............................................ BB SILVER VALLEY Spklg. – California.............SIC SILVERADO Vineyards – Napa ................GC SILVIO NARDI – Italy .................................GC SIMI Winery............................................. SWS SIMONNET FEBVRE Wine/Spklg – France ... SWS SINE QUA NON – California ...................JMD SINGLE Vineyards – Sonoma ....................JB SINGLEBACK – Australia ......................... SIC SIRITA – Napa ...............................AWS-SWS SLAUGHTERHOUSE – Calif. ....................JB SMASHED GRAPES ............................... SWS SMITH & HOOK – Napa .............................AL SMITH WOODHSE Port ......................... C&C SMOKING LOON ....................................... BB SNOQUALMIE Winery ............................ SWS SOCKEYE – Chile..................................... SIC SOKOL BLOSSER – Oregon.....................JB SOLAIRE ................................................. SWS SOLARIS .................................................CWS SOLAZ – Spain ..........................................JB SOLDERA – Tuscany.....................AWS-SWS SOLDO – Italy .............................................AL SOLENA – Oregon...................................JMD SONOMA COAST ......................................GC SONOMA CUTRER – Sonoma..................GC

SONMA Reserve ........................................JB SOTER Wine/Spklg. – Oregon ......AWS-SWS SOUVERAIN ........................................... SWS SPADINO NERO – Italy ............................. BB SPALLETTI – Italy ...................................... BB SPARR Wine /Spklg. – France ............... SWS SPELLBOUND ........................................ SWS SPRING VALLEY – Washington...AWS-SWS SPORTOLETTI – Italy ........................... C&C ST. CHRISTOPHER – Germany .................AL ST. CLEMENT – Napa ...................AWS-SWS ST. FRANCIS ............................................. BB ST. GABRIEL – Germany ...........................JB ST. HALLET – Australia .......................... SWS ST. JEAN – Languedoc .......................... SWS ST. MARTIN – Languedoc .......AL-AWS-SWS ST. SUPERY............................................... BB STAG'S LEAP – Napa ...................AWS--SWS STARLIGHT Vinyards – Sonoma..AWS-SWS STARLING CASTLE – Germany .................JB STE. MICHELLE...................................... SWS STEELE ................................................... SWS STELLA – Italy ........................................ C&C STELLINA di NOTTE – Italy ................... SWS STELTZNER – Napa ................................JMD STEPHEN VINCENT – California ............JMD STERLING Vineyards ....................CWS-SWS STEWART Cellars – Napa.......................JMD STICKS – Australia .....................................JB STIMSON Estate..................................... SWS STOLPMAN – C. Coast .................AWS-SWS STONE Cellars........................................ SWS STONECAP ............................................. SWS STONEHEDGE ........................................ BB STONELEIGH – New Zealand ................ SWS STONESTREET – Sonoma .......................GC STORRS – Calif. ........................................JB STORYBOOK MT. – California ............... C&C STRACCALI – Tuscany.......................... SWS STRUB – Germany ................................. AWS SUMMERLAND ....................................... SWS SUSANA BALBO – Argentina...................GC SUTTER HOME Winery .......................... BB SWANSON – Calif.......................................JB SWITCHBACK RUDGE – Napa ...............JMD SYCAMORE LANE .................................. BB SZEKSARON – Hungary ............................AL T

3 BLIND MOUSE .................................... SWS 3 RINGS – Australia................................ SWS 337 ...................................................... SWS TABLAS CREEK...................................... SWS TAFT STREET.............................................AL TAGONIUS – Spain ....................................JB

TAIT – Australia...........................................PB TALTARNI – Australia.................................GC TAITTINGER Champagne .........................GC TALLEY – Calif. ...........................................JB TALTARNI Sparkling ................................GC TALUS BRECK – Australia ..................... SWS TANGLEY OAKS – Calif..............................JB TEMPRA TANTRUM – Spain......................JB TERLANO CHAPOUTIER– Australia .........JB TERLATO – Calif. ........................................JB THE JIBE – New Zealand ...........................JB TERREDAVINO – italy ............................. SIC TINTO FIGUERO – Spain ...........................JB TIO PEPE – Spain.......................................JB TOAD HOLLOW – Calif...............................JB TOMERO – Argentina ...............................JB TORMARESCA – Italy ............................ SWS TORRES – Spain .................................... SWS TORRSELLA – Veneto............................ SWS TOSTI Sparklig – Italian......................... SWS TOTT'S Champagne – California ...............JB TRADE WINDS ...................................... SWS TRAMIN – Italy........................................ C&C TRAVAGLINI – Italy................................. AWS TREANA – C. Coast ..........................BB - GC TREFETHEN Vinyards – Napa ........AWS-SWS TRES OJOS – Spain ..................................JB TRES SABORES – Calif. ............................JB TREVOR JONES – Australia .................. SWS TRIMBACH – Alsace......................CWS-SWS TRINCHERO – California........................... BB TRINITY HILLS – New Zealand..................JB TRINITY OAKS – California ....................... BB TRINQUEVEDEL – S-Rhone .................. SWS TRITONO – Argentina .................AWS-SWS TRIVENTO – Argentina........................... SWS TRUCHARD Vineyards – Caneros ..........JMD TRUMPUTER – Argentina ................... SWS TSCLARKE – Australia ........................... SWS TUA RITA – Italy ..................................... C&C TUDOR – C. Coast ............................BB - GC TUNNEL of ELMS ................................... SWS TURKEY FLAT – Australia .........................GC TURNERS CROSSING – Australia ............ SWS TURNING LEAF – Calif./Germany .............JB TUSK N RED........................................... SWS TUSCAN HILLS – Tuscany ..................... SWS TWENTY BENCH........................................PB TWIN FIN – California .................................JB TWIN VALLEY – California .........................JB TWISTED ZIN.......................................... SWS TO ANGELS – Calif.....................................JB TWO HANDS – Australia ............................JB TWO UP – Australia....................................JB TWO MT . WATERS – Washington .......... SIC

TWO TONE FARMS ............................... SWS TWOMEY – Napa ..........................AWS-SWS TYRUS EVAN – Oregon ..........................JMD TYRRELL'S – Australia ......................AL-SWS v

VAL di SUGA – Italy...................................GC VAL de VID – Spain ................................ SWS VALENTIN BIANCHI – Argentina .............JB VALLE REALE – Itlay .............................. C&C VALLEY OF THE MOON – Calif. ................JB VALLONE – Italy ........................................GC VAMPIRE................................................. SWS VARNER .................................................. SWS VASSE FELIX – Australia ........................JMD VAZA – Spain.......................................... SWS VEGAS 3 – Spain........................................AL VENICA – Italy ........................................ SWS VENDANGE ............................................ SWS VENDI – Italy...............................................AL VENTANA Estate – Monterey .....................AL VERAISON-Krupp Bros. – Napa .............JMD VERAMONTE – Chile ............................. SWS VERDILLAC – Bordeaux .............................AL VERITE – Napa ..........................................GC VERSASI – Italy ..........................................JB VEUVE CLIQUOT Champagne...............CWS VEUVE de VERNAY Splkg.– French...............AWS VIADER – Calif............................................JB VIDAL FLEURY – S-Rhone ....................... SWS VIE di ROMANS – Italy ........................... AWS VIETTA – Italy ............................................GC VIGNALTA – Italy .................................... C&C VILAFONTE – Africa ..................................GC VILLA CAFFAGIO – Itay .............................JB VILLA CREEK – C. Coast ..............AWS-SWS VILLA GUILLA – Italy..............................CWS VILLA MARIA – New Zealnd .................. SWS VILLA MT. EDEN..................................... SWS VILLA POZZI – Veneto ........................... SWS VILLA ROSA – Italy ....................................AL VILLAINE – R-Burgundy ......................... SWS VILLALTA – Itay...........................................JB VILMART & CIE Champ. – Frnech .......AWS-SWS VINA ALCORTA – Spain ......................... SWS VINA COBOS – Argentina ..................... C&C VINA MOCEN – Spain ................................AL VINA SAN ESTEBAN – Chile .....................AL VINCENTE GANDIA....................................AL VINEDOS de PARAGOS – Spain .......... C&C VINEDOS TERANOBLE – Chile ............. C&C VINEYARD 29 ........................................... SIC VINI – Bulgaria ........................................ SWS VINO NOCETO – Calif. ..............................JB VINOPTMA – New Zealand .................... SWS

VINS EL CEP – Spain ............................. C&C VINTIERRA – Argentina ...........................JB VITTOR .......................................................AL VINA MOCEN – Spain ................................AL VINA SALSEDO – Spain............................GC VINCENTE GANDIA....................................AL VINE CLIFF – Napa .......................AWS-SWS VINUM – Calif. ...........................................JB VISTALBA - – Argentina ...........................JB VITA NOVA ............................................. SWS VITTOR .......................................................AL VOGA – Veneto....................................... SWS VOLCANO – Hawaii ....................................JB VOLCKENBURG – Germany .....................GC VOLPAIA – Italy.......................................... BB VOLTEO – Spain .........................................JB VON SIMMERN Estate – Grmany .............AL VOSS – Napa...........................................JMD w

W.H. SMITH – Sonoma..................AWS-SWS W&J GRAMHAM'S – Portugal................ C&C WAIRAU RIVER – New Zealand.................JB WALNUT CREST – Chile ........................ SWS WARICKS – Africa ....................................GC WARRES Port ......................................... SWS WATER WHEEL – Australia ........................PB WATERS.................................................... SIC WATTLE CREEK ..................................... SWS WATTS – California................................... SIC WEIBEL Champagne ..................................PB WEINBACH – Alsace .............................. SWS WEINGUT SELBACH – Germany........... C&C WEINHAUS SCHLOSS ..............................AL WEISE & KROHN Port – Portugal..............AL WENTE Vineyards .................................. SWS WERNER & SOHN.................................. C&C WESTSIDE ................................................. BB WHETSTONE – California ...................... C&C WHITE COTTAGE RANCH – Calif. ...........JB WHITECRAFT – C. Coast..............AWS-SWS WHITEHALL LANE .....................................PB WHITEHAVEN – New Zealand .................. JB WHOOP WHOOP – Australia .....................JB WILD HORSE.......................................... SWS WILD ROCK – New Zealand ..................... BB WILD Wines Fruit Flavored – Calif. ..........JB WILDBERRY – Australia .............................PB WILL GESSELBRECHT – Alsace ...............AL WILLAKENZIE – Oregon ...........................GC WILLAMETTE Valley – Ore. ....................AL-GC WILLI SCHAEFFER Germany ................ AWS WILLIAM FEVRE – Chablis .................... AWS WILLIAM HILL – Napa ................................JB WILLIAM JAMES – Calif. ...........................JB

April 2009 Hawaii Beverage guide 89

WILLIAMS SELYEM .................................. SIC WINDSON SONOMA –Sonoma ................GC WINDY RIDGE ......................................... SIC WINTER – Napa.............................AWS-SWS WINTER HILLS – New Zealand.............. SWS WINZER-KREM – Austria ...........................AL WOLF BLASS – Australia ....................... SWS WOLFGANG – Austria ............................ SWS WOODBRIDGE ....................................... SWS WOODWARD CANYON – Wash.n ......... C&C WYNDAHM – Australia ........................... C&C WYCLIFF BRUT Sparkling – Calif. .............JB WYNNS – Australia........................AWS-SWS X

X Y ZIN .................................................... SWS Y

YALUMBA – Australia ..............................JMD YANGARA PARK – Australia ..................... BB YELLOW GLEN–Australia. ..................... AWS YELLOW TAIL Wine/Spklg. – Australia ...... SWS YSIOS – Spain ........................................ SWS YVECOURT – France .................................PB Z

Z-D Winery – California........................... C&C ZACA MESA – Calif ...................................JB ZAZA – Spain..............................................JB ZARDETTO – Italy .................................. C&C ZELLERBACH – Calif. ................................AL ZEMMER – Italy ...................................... AWS ZENATO – Italy ...................................... C&C ZIG ZAG .................................................. SWS ZIND HUMBRECHT – France................ JMD ZISOLA – Italy......................................... AWS ZONIN – Italy ............................................ SIC

Wine & SpiritS from ASiA A

AKADAMA Plum Wine – Japan .............. SWS AKITA Sake ................................................ BB ARAMASA JIZAKE Sake ............................TA B

BARLEY Shochu ........................................CH BENTOME Sesame Shochu ....................... JF C

CHIKUKURIN Sparkling Wine ................... BB CHOKARA Extra Dry Sake........................CH CHIYUMUSUBI Sake ................................. BB CHOYA Plum Wine ...........................BB - CH

CRAZY MILK Sake .....................................PB CRAZY CRANE Awamori .......................... BB

EIKO FUJI Sake – Japan ........................ SWS

KINSEN .......................................................PB KIZAKURA Sake ........................................ NT KOMASA Soju ............................................ BB KURO KURISHIMA Shochu ...................... NT KUOMA Soju ........................................... SWS KURUSAWA Sake...................................... NT KUSSUI Spirits ............................................PB KUSSU MIYANOYUKI Sake .......................PB

F

M

FU-KI Wine................................................ SIC FUSANO TSUYU Shochu .......................... NT

MASAKURA Sake ...................................... BB MEIBO Sake............................................ C&C MINOWAMON Sake................................... BB MIYAKO Sake.............................................CH MIYANOYUKI Sake .....................................PB MOMOKAWA Sake ................................. SWS MOONSTONE ake .................................. SWS MURAI Sake............................................ SWS

d

DAI GINJO Sake ........................................CH e

g

GEKKEIKAN Plum Wine/Sake ............... SWS GENBEI SAN NO ONIGOROSHI ............... JF GENSHU Sake ........................................ SWS GINJO PREMIER ........................................ JF GINZA NO SUZUME Shochu ..................... JF GOOD OLD DAY Spirits .............................PB H

HAKUSHIKA Sake ..................................... BB HAN Soju.................................................... BB HANA Plum Wine .......................................PB HANA HOU HOU Sake ........................... SWS HANAHATO Sake .................................. C&C HATSUMAGO Sake ................................... NT HATKUTSURA Sake ................................... JF HOSHI Sake ................................................JB HOU HOU SHU Sake ............................. SWS i

ICHINOKURA Sake .........................C&C - TA J

JINRO Soju .................................................JB JUNMAI Sake.............................................CH JUNMAI DAI GINJO Sake..........................CH JUNMAI GINJO Sake.................................CH JYUNYO Shochu........................................ NT K

KAGUYAHIME Sake .................................. BB KAHORI Sake .............................................PB KAIKOUZU Shochu..................................... JF KAMIKOKORO Sake............................... C&C KANNOKO Shochu ................................... NT KARATAMBA Sake ..................................... JF KASUMI TSURU Sake ............................ SWS KATANA Sake ............................................ NT KEN DAI GINJO Sake................................ BB KIKKOMAN Plum Wine .......................BB - JF KIMOTO SHIZENSHU................................ BB

90 Hawaii Beverage guide April 2009

N

NAMA Sake ................................................CH NIGORI Sake .............................................. JF NKAIDO KITCHOMU Shochu ..................... JF NISHINOSEKI Sake ................................ C&C NOBU Sake................................................. JF O

OHIKURIN SAKE .................................... SWS OHYAMA Wine ........................................ C&C OSAKAYA HOBEI Sake .............................. JF OKUNOMATSU Sake ................................ NT OTOJOYAMA Sake ..................C&C - NT - TA OZEKI Brands .....................................BB - JF

T

TAIHEIZAN Sake..................................... C&C TAKARA Sake .............................................PB TAKARA MSAMUNE Sake ........................CH TENRANZAN Sake .....................................PB TENSONKOURIN Soju ........................... SWS TOKUBETSU Sake ....................................CH TOMBO Soju ........................................... SWS TORI KAI Soju............................................ BB TSUKINOKATSURA Sake ...................... C&C u

UKIYOE Sake..............................................PB UMEEISHIKI Sake .................................. C&C UMENOYADO Sparkling Sake ..................PB w

WAKAEBISU Sake .................................. C&C WANOKAWA Sake.................................. SWS WATAIRI BUNE Sake .............................. SWS Y

YAEGAKI MU Sake .............................. NT- TA YAMADA NISHIKI Sake .............................. JF YAEMARU Shochu..................................... NT YATSUSHIKA Sake .................................... BB YUKI NO BOSHA Sake ......................... SWS YURI MASAMUNE Sskre....................... SWS Z

ZUICHO Sake .............................................TA

Beer

P

A

POOCHI POOCHI Sparkling Wine ........... BB

AMSTEL LIGHT – Holland ..........................PB ASAH I.................................................NT - TA AUGUSTIN ABBEY Ale – Belgium .............AL AYINGER – Germany ............................. SWS

r

RICE Shochu ............................................CH RIHUKI Sake .............................................. BB RYO Sake................................................... BB RYUKYU-OHCHO Awamori Shochu .......... JF S

SAWANOI Sake ...................................... C&C SAWAMOTSURU Sake ..........KS -NT -PB -TA SETSUGETSUN Sake ............................. PB SHICHI HON MARI Sake....................... SWS SHICHIKEN Sake....................................... NT SHOCHIKUBAI Sake .........................CH - PB SHOIN Sake............................................... BB SILK ROAD Sake ....................................... BB SUNTORY –Japanese Whiskey ............. SWS SUISHIN Sake......................................... C&C SWEET POTATO Shochu ...........................Ch

B

BACARDI SILVER ...................................... AB BARE KNUCKEL Stout .............................. AB BASS Ale.................................................... AB BAVIK PREMIUM ........................................AL BIEKEN BROUWERIJ .................................AL BIERE de BOUCHANIER Ale .....................AL BIRRA MORETTI – Italy .............................PB BITBURGER PILSNER ..............................JB BODDINGTONS PUB Ale .......................... AB BOHEMIA – Mexico ....................................PB BORNEM ABBEY Ale – Belgium ................AL BOUCANIER Ale – Belgium ......................AL BRUEGEL Ale – Belgium............................AL BUDWEISER .............................................. AB

C

K

CARLSBERG – Denmark ...........................PB CARTA BLANCA – Mexico .........................PB CHANG – Thailand .....................................PB CHERISH Ale–Belgium...............................AL CHIMAY – Belgium .....................................PB COLT 45 ......................................................PB COOPERS – Australia ............................ SWS COOR'S ......................................................PB CORONA – Mexico .....................................PB CZECHVAR ................................................ AB

KAPITTEL WATOU Ales – Belgium ............AL KAPSREITER – Austrian ............................AL KEYSTONE .................................................PB KILLAN'S .....................................................PB KING COBRA ............................................ AB KIRIN BREWERY ....................................... AB KONA Brewing Co. .................................... AB KRONENBOURG – France ........................PB

d

DE KNINK ............................................... SWS DINKELACJER ........................................ SWS DOS EQUIS – Mexico.................................PB DUVEL – Belgium .......................................PB e

ECHIGO KOSHIHIKARI .............................CH F

FISCHER Amber – France ........................PB FLYING HORSE ...................................... SWS FOSTER'S – Australia ...............................PB FOXBARREL Hard Ciders ..........................AL FRANZISKANER – Germany.................. SWS g

GOLDEN DRAAK Ale – Belgium ................AL GORDON BIERSCH .................................. AB GOSSER Lager....................................... SWS GRIESKIRCHNER – Austrian .....................AL GRIST SORGHUM RICE Ale......................AL GROLSCH – Holland ..................................PB GREENS ................................................. SWS GUINNESS STOUT – Ireland .................... BB H

HARBIN Lager ........................................... AB HARP Lager – Ireland................................ BB HEINEKEN – Holland..................................PB HINANO ..................................................... AB HOEGAARDEN .......................................... AB HURRICANE HIGH GRAVITY ................... AB i

ICE HOUSE.................................................PB INNSTADT BRAUEREI – Germany ............AL J

JAMAICA Ale...............................................AL JOHN BARLEYCORN Barley (Seasonal) ..AL

L

LACHOUFE – Belgium................................PB LAKEFRONT Brewing.................................AL LANDMARK ............................................... AB LEFEBVRE .............................................. SWS LOWENBRAU – Germany ......................... AB M

MAD RIVER Brewing ..................................AL MAHARAJAH ......................................... SWS MENABREA – Italy ................................. SWS MICHELOB ................................................ AB MICKEY'S....................................................PB MILLER .......................................................PB MILWAUKEE'S BEST ..................................PB MODELO SPECIAL – Mexico .....................PB MOLSON – Canada ....................................PB MNGOZO – Belgium ...................................AL MOOSEHEAD – Canada ............................PB MORETTI LAROSSA – Italy .......................PB MURPHY'S – Ireland .................................PB N

NATURAL FAMIL ....................................... AB NEGRA MODELO – Mexico .......................PB NEWCASTLE Brown Ale – England ...........PB O

OLDE ENGLISH “800” ................................PB OLYMPIA .....................................................PB ORANJEBOOM – Holland ......................... AL ORION DRAFT – Okinawa ........................CH ORVAL TRAPPIST Ale............................ SWS P

PABST BLUE RIBBON ...............................PB PACIFICO CLARA – Mexico .......................PB PARROT BAY -Malt Beer ........................... BB PERONI – Italy ............................................PB PAULANER – Germany ..............................PB PETRUS Ale Belgium ................................AL PILSNER URQUELL – Czech.....................PB PINKUS – Germany ................................ SWS PIRATT Ale – Belgium ...............................AL

POPERLINGS Ale – Belgium ....................AL PYRAMID ................................................... BB r

WILD BLUE ................................................ AB WIDMER BROS. Brewing .......................... AB WITTEKERKE .............................................AL WOLAVERS ...............................................AL

RED HOOK BREWERY ............................. AB RED STRIPE – Jamaica ............................ BB REDBRIDGE .............................................. AB ROLLING ROCK ........................................ AB

YEBISU – Japan .........................................PB YOUNGS ................................................. SWS

S

Z

SAMUEL SMITH – England .................... SWS SAN MIGUEL – Philippines ........................PB SAPPORO – Japan............................. JF - PB SCHNEIDER – Germany ............................PB SCOTCH de SILLY Ale – Belgium ..............AL SHARKS ......................................................PB SINGHA – Thailand ................................ SWS SMIIRNOFF ICE..........................................AL SLOEBER ALE ............................................AL SMIRNOFF ICE Malt Beer ......................... BB SMIRNOFF Raw Tea - Malt Beer .............. BB SMITHWICK'S – Ireland ............................ BB SOL – Mexico..............................................PB SPATEN – Germany................................ SWS ST. IDES Malt Liquor...................................PB ST. PAULI GIRL – Germany .......................PB STEEL Reserve...........................................PB STEELHEAD ...............................................AL STEINLAGER – New Zealnd ......................PB STELLA ARTOIS ........................................ AB STIEGL GOLD – Austria .............................AL STOCK TOP Bellgiian White ..................... AB STOUT .......................................................CH SUNTORY– Japan ......................................PB

ZATEC ..................................................... SWS ZIMA ..........................................................PB

T

TAJ MAHAL ............................................. SWS TECATE – Mexico .......................................PB TEQUIZA .................................................... AB TETLEYEnglish Ale – England ...................PB TIGER......................................................... AB TRAPPISTES .......................................... SWS TRAQUAIR Ale........................................ SWS TROUBADOUR ...........................................AL TSINGTAO – China .....................................PB u

UNIBROUE – Canada.................................PB

Y

Beer miCro 3 PHILOSOPHERS .....................................PB ANCHOR Brewing Co.. ...............................PB BIG SWELL IPA .........................................MB BIKINI BLONDE .........................................MB BLUE MOON Brewing Co.. .........................PB COCONUT PORTER .................................MB DESCHUTES Brewing Co...........................PB HAWAII NUI. ................................................PB LENEUKUGEL ............................................PB LOST COAST ..............................................PB MACTARNAHANS Brewing Co.. .................PB MAUI Brewing Co........................................PB MEHANA Brewing Co.. ...............................PB MENDOCINO Brewing Co.. ........................PB NORTH COAST Brewing Co.. ....................PB PRIMO .........................................................PB ROGUE ......................................................PB SAMUEL ADAMS ........................................PB SIERRA NEVADA Brewing Co....................PB WAILUA WHEAT ........................................ KB

Beer non-ALCoHoLiC BECK'S – Germany .................................. AB BUCKLER....................................................PB CLAUSTHALER ..........................................PB COOR'S ......................................................PB KALIBER – England.................................. BB O' DOUL'S ................................................. AB SHARP’S .....................................................PB ST. PAULI GIRL...........................................PB

Beer orGAniC

v

VAN STEENBERGE Ale – Belgium ............AL w

WARSTEINER – Germany..........................PB WESTMAILE ........................................... SWS

BISON Brewing ..................................AL - SIC BLUE CREK .............................................. SIC BRASSERIS DE SILENRIEUX ....................AL BUTTE CREEK Brewing .............................AL EEL RIVER Brewing ...................................AL

April 2009 Hawaii Beverage guide 91

FISH TALE......................................... AL - SIC SANTA CRUZ ............................................ SIC STONE MILL Pale Ale ............................... AB WILD BLUE ................................................ AB

v

g

Q

VOLVIC Impoted ..................................... SWS

GATORADE Sports Drink ...........................PB GLEUKOS Energy Drink .............................PB GVORI Bloody Mary Mix.............................AL GVORI Cocktail Onions ..............................AL GVORI/ Stuffed Olives ................................AL GVORI Dirty Nartini Mix ..............................AL

QUICK MIX .......................................SWS QUICK WAYMixes ............................SWS

VOSS Imported ................................SWS w

WAter

WAWERA Spring/Sparkling........................PB A

ANTIOXDANT Vitamin ................................PB ARROWHEAD Spring ................................JB

miSCeLAneoUS/ non-ALCoHoLiC A

B

BADIOT Imported.................................... SWS BRAND OF BRITAIN Spatkling ..................PB C

CALISTOGA Sparkling Mineral .................JB CAL PICO ....................................................TA CRYSTAL GEYSER Spring/Spklg. .............PB

A&W Soda...................................................PB AGAVE Nectar ........................................ SWS ALOHA MAID ..............................................TA AMORETTI .............................................. SWS ARIZONA Beverages/Drinks ......................PB ARIZONA Bev. - Big Boy ......................JB-PB AGOSTURA ............................................ SWS ARIEL (N/A Wine) ................................... SWS

F

FEVER TREE Sparkling..............................PB FIJI Imported ...............................................JB FINE Imported......................................... SWS

BACARDI Party Drinks............................... BB BACARDI MOJITO ..................................... BB BARISTELLA Mixes ................................ SWS BARTLES & JAMES ....................................JB BON APPLE TITE (NA Wine) ................. SWS

JOSE CUERVO Mixes ...................CWS-SWS JACK DANEILS Country Cocktails ............ BB

HAWAII DEEP BLUE Spring .......................PB HAWAIIAN SPRINGS ..................................PB

KONA DEEP................................................PB

CALISTOGA Juice ......................................JB CAL PICO Non-Carbonated Water .............TA CALPIS Tea .................................................TA CHATEAU de FLEUR Spklg. (NA) ...........PB-SWS CINTRON Energy Drink ..............................PB CLOSE CALL (N/A) ...................................PB CLUB ......................................................CWS COCO LOPEZ Mixes ..................................PB

O

d

O TAHITI..................................................... AB O WATER Flavored .....................................PB

D.J. DOTSON Triple Sec ........................... BB DAILY'S Mixes ......................................... SWS DAMMANN ............................................. SWS DECO Chocolate Essence .........................PB DUET WIalnut Essence ..............................PB

K

P

PARADISE Spring .......................................PB PERRIER Sparkling Mineral ......................JB S

SAN PELLEGRINO Sparkling Mineral .......JB SNAPPLE LYTE Spring...............................PB SNAPPLE Vitamin .......................................PB SOLE Water ............................................... BB T

TAU Spring ...............................................PB TY NANT Spring Water ............................. BB

IBC Soda .....................................................PB ILLY CAFE ............................................... SWS ITOEN Tea...................................................TA J

C

ICELANDIC GLACIAL H2O ....................... AB

i

B

H

i

HENRY WEINHARDS Soda .......................PB HI ISLAND TEA (N/A).................................PB HIRSCHMANN Pumpbkin Seed Oil ....... SWS HORNSBY - Cider.......................................JB HULA GIRL Cocktail ............................... SWS

RC COLA ............................................ PB RED BULL Energy Drink ......................JB REPUBLIC OF TEA..............................JB RIEDEL Glassware..................AWS-SWS RIGHTO Mixes ....................................BB ROCK STAR Energy Drinks ................ PB ROCK STAR Shots ............................. PB ROSE'S Mixes ..................................... PB ROYAL KONA Coffee .......................... PB ROYAL MILLS Coffee...........................TA RUMBA Juice ...................................... AB S

e

EVIAN Imported ...................................... SWS

H

r

e

EISCH Glassware ..............................BB - GC ENGLISH SUMMER Mixes .................... SWS F

4 COPAS ................................................. SWS FINEST CALL Mixes .................................. BB FRIDAY Cocktail ............................CWS-SWS FUNKIN Mixes ....................................... SWS

92 Hawaii Beverage guide April 2009

LANGER Juice ............................................PB LAPAZ Mines .......................................... SWS LION Coffee ................................................PB LOST Energy Drinks .................................. AB

7-UP Soda ........................................... PB SAUZA RDT Cocktail/Mixes ............SWS SENCE ROSE Mixs .........................SWS SHIRAKIKU MIRIN ...............................TA SMIRNOFF Cocktails ............. CWS-SWS SNAPPLE ............................................ PB SOUTHERN SUPREME Mixes ........SWS STEWART'S Original Soda ................. PB STIRRINGS mixes.................. CWS-SWS SUNKIST Orange Soda ...................... PB SUNNY DELIGHT Juices .................... PB SWEET LEAF TEA -Organic................JB

M

T

MADURO Port.............................................PB

TARANTULA Mix.................................BB TEJAVA Premium Tea ......................... PB THOMAS KEMPER Soda.................... PB TRADER VIC'S Mixes/Syrups..............JB TROPICANA Juice .............................. PB

K

KAHLUA RTD.......................................... SWS KONA JOE'S Coffee ...................................JB KONA TRADER Tropical Mixes .................PB L

MAJOR PETERS' Mixes .....................BB MALIBU Mixes ..................................SWS MIKE'S -Prepared Cocktails ................JB MIKE'S Hard Lemonade.......................JB MODMIX Mixes ................................SWS MONSTER Energy Drinks ................... AB MR. TOMATO Bloody Mary .................JB MR. & MRS. “T” Mixes ........................ PB

v

VALIENTE Mixes ................................. PB

N

w

NANTUCKET Nectars ......................... PB NEW YORK Long Isld. Cocktails .....SWS NIC LITE (N/A) .................................... PB

WAILUA SODA WORKS ......................JB WELCHES ........................................... PB

O

Y

180 Energy Drink................................. AB ORANGINA Drinks .............................. PB

YAESGAKI Cooking Sake ....................TA YOO HOO Chocolate .......................... PB

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