Matriz Mpc Cemex.docx
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Matriz MPC empresa CEMEX
EMPRESAS Factores importantes de Éxito Participación en el mercado Experiencia (Know How) Tecnología Lealtad de los clientes Responsabilidad ambiental Canales de distribución Servicio al cliente TOTAL
Peso 0.20 0.15 0.10 0.10 0.10 0.20 0.15 1
Calificación Ponderado Calificación Ponderado Calificación Ponderado Calificación Ponderado 4.00 4.00 4.00 4.00 3.00 3.00 3.00
0.80 0.60 0.40 0.40 0.30 0.60 0.45 3.55
3.00 4.00 3.00 3.00 3.00 2.00 4.00
0.60 0.60 0.30 0.30 0.30 0.40 0.60 3.10
3.00 3.00 3.00 3.00 3.00 2.00 4.00
0.60 0.45 0.30 0.30 0.30 0.40 0.60 2.95
2.00 3.00 2.00 4.00 2.00 2.00 2.00
0.40 0.45 0.20 0.40 0.20 0.40 0.30 2.35
EMPRESAS Factores importantes de Éxito Participación en el mercado Experiencia (Know How) Tecnología Lealtad de los clientes Responsabilidad ambiental Canales de distribución Servicio al cliente TOTAL
Peso 0.20 0.15 0.10 0.10 0.10 0.20 0.15 1
Calificación Ponderado Calificación Ponderado Calificación Ponderado Calificación Ponderado 4.00 4.00 4.00 4.00 3.00 3.00 3.00
0.80 0.60 0.40 0.40 0.30 0.60 0.45 3.55
3.00 4.00 3.00 3.00 3.00 2.00 4.00
0.60 0.60 0.30 0.30 0.30 0.40 0.60 3.10
3.00 3.00 3.00 3.00 3.00 2.00 4.00
0.60 0.45 0.30 0.30 0.30 0.40 0.60 2.95
2.00 3.00 2.00 4.00 2.00 2.00 2.00
0.40 0.45 0.20 0.40 0.20 0.40 0.30 2.35
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