Matriz Mpc Cemex.docx

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Matriz MPC empresa CEMEX

EMPRESAS Factores importantes de Éxito Participación en el mercado Experiencia (Know How) Tecnología Lealtad de los clientes Responsabilidad ambiental Canales de distribución Servicio al cliente TOTAL

Peso 0.20 0.15 0.10 0.10 0.10 0.20 0.15 1

Calificación Ponderado Calificación Ponderado Calificación Ponderado Calificación Ponderado 4.00 4.00 4.00 4.00 3.00 3.00 3.00

0.80 0.60 0.40 0.40 0.30 0.60 0.45 3.55

3.00 4.00 3.00 3.00 3.00 2.00 4.00

0.60 0.60 0.30 0.30 0.30 0.40 0.60 3.10

3.00 3.00 3.00 3.00 3.00 2.00 4.00

0.60 0.45 0.30 0.30 0.30 0.40 0.60 2.95

2.00 3.00 2.00 4.00 2.00 2.00 2.00

0.40 0.45 0.20 0.40 0.20 0.40 0.30 2.35

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