Master Business Analyst

Five Day Certified Programme – Qualify as a Master Business Analyst (MBA™)!

Master Business Analyst An Intensive Development Programme For Executives With Extensive Existing Management Experience

22 – 26 March 2009

Attend this comprehensive programme and you will develop important management disciplines: • • • • • • •

Strategic finance for non-financial executives Cost control and effective financial management Corporate governance and ethics Organisational strategy Customer service and multi-channel support Marketing strategy and Return On Marketing Investment (ROMI) Leadership and mentoring skills

Led By:

Media Rotana Hotel Dubai, UAE

Who should attend? • • •

CxOs and Senior Marketing, Finance, Technology and Strategy Executives Business principals and key managers who need practical, up-to-date knowledge of MBA strategy and techniques for ROI and growth Managers of change and influencers of decision making at the highest level of the corporation

Dr. Sebastian Bombaci

Organised By

Official Regional Recruitment Partner

www.iirme.com/mba

About Your Expert Programme Director Dr. Sebastian Bombaci is a senior business development professional having spent the last 10 years focusing on the establishment and development of new business channels, primarily in the financial services and the IT&T industries (with experience in Hong Kong, China and Singapore and exposure to Indonesia and Malaysia).

Dear Senior Executive, In this time of economic upheaval, everybody and every company has come under intense scrutiny. This scrutiny is good in many ways, as it forces companies to reassess the inner workings of their operations. To be able to carry out this assessment effectively, though, you must be well versed and trained as a Master Business Analyst. As a business analyst, it is of a great importance that you attend IIR’s Five Day Certified Programme, Master Business Analyst taking place from 22 – 26 March 2009 at the Media Rotana Hotel in Dubai, UAE. You will explore key areas including how to understand and manage strategic financial information, how to develop and implement successful organisational strategies and how to fulfil your own potential as a leader and get the most from your team. Your expert Programme Director, Professor Brett King, will guide you through the major themes that you must confront as a manager, a strategist and a leader. Through theory presentations, interactive group work and case study sessions you will explore the full range of management competencies that will set you and your organisation apart from the competition. This programme is fully accredited and certified by the American Academy of Financial Management (AAFM) and on satisfactory completion of the programme you will be entitled to use the designation MBA™ on your business cards and resume. Join your peers at this cutting-edge event by simply faxing the registration form to +971 4 3352438, phoning our registration hotline on +971-4-3352437, emailing [email protected] or visiting our website at www.iirme.com/MBA

He is also the Chairman of the Business Management Committee (BMC) of CPA Australia Hong Kong China Division and a member of the HKICPA Accountancy Accreditation Board. The role of the BMC is to play a leading role in Hong Kong in identifying, researching and disseminating information to the community, CPA Australia members and the Hong Kong Special Administration Region Government on key issues, which are of concern to business and the community. Currently, Dr. Bombaci is running his own management consultancy where he works with selected clients to develop their business strategies, distribution channels and business operations. In 1980, he graduated from Monash University with a B.Sc. (Honours) degree. In 1989, he received an Australian Public Service Postgraduate Scholarship for study at the University of Melbourne where he completed his Ph.D. In 1997, he completed an MBA from the University of New England.

Hear what delegates have said about previous finance courses? “Creative analytical skills are gained which definitely add value.” Ahmed Behbehani, Deputy Manager Commercial Real Estate Co., Kuwait

“The event is comprehensive and motivating. The topics involved are rich and versatile.” Isam Abunabah, President Juma Al Majid Est., UAE

Brett King and I look forward to welcoming you imperative event in March 2009. Best regards,

Keith Parker Conference Manager

P.S. Remember that by satisfactorily completing all five days you will be entitled to use the post-nominal designation MBA™ on your business cards – Book now and save up to US$500 and gain a certified professional qualification!

Forthcoming Relevant Events BC2893 Making Strategy Happen 15 – 19 February 2009 www.iirme.com/msh BC2896 Management Skills For Middle Managers 22 – 26 February 2009 www.iirme.com/msmm A1000

3rd Annual Corporate Governance Congress 29 March – 2 April 2009 www.iirme.com/governance

For more information on any of the above events please contact us on Tel: 971-4-3352483 or email: [email protected]

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: [email protected] Web: www.iirme.com/mba

Master Business Analyst

22 – 26 March 2009

Programme Timings: Registration will be at 08:00 on the first morning. The programme will commence at 08:30 and conclude at 14:30 on all days with two breaks for refreshments. Lunch will be served at the end of each day.

Programme Outline

Day One – Sunday, 22 March 2009 Strategic Finance For Non-Financial Executives

Latest methods for analysing the strategic performance of the organisation including techniques such as Altman-Z, Balanced Scorecard and others. A basic financial survival course for any non-CFO executive in your organisation. • Analysis of financial statements • Shareholder wealth maximisation • Applied corporate finance • Strategic management and the financial planning process • Introduction to the “Stock Exchange” • Cash flow – the lifeblood of business

Day Two – Monday, 23 March 2009 Cost Control And Effective Financial Management

All executives have the issues of budget and operational expenditures, but many also need to understand the nature of the costs, cost behaviours, operating leverage and cost allocation methods. A company can live and die by its ability to control, use and leverage cash flow, the so-called ‘life-blood’ of the business because it is the essence of sustainable profitability. • The changing business environment • Cost control and cost management • Budgeting • The Balanced Scorecard and performance management • Effecting change for cost efficiency

Day Three – Tuesday, 24 March 2009 Corporate Governance, Ethics And Organisational Strategy

With the downfall of the wall street powerhouses Enron and Worldcom, plus the numerous scandals amongst senior executives of Fortune 500 companies, the pressure is on for good corporate governance, ethics and social responsibility – all married with the need to maximise shareholder wealth. Changing workplace practices and mobilisation of the modern organisation are also requiring a complete rethink of the traditional hierarchical management model that is so prevalent in the Middle-East and Asia. • Case study: The Enron Story • What can we learn from the lack of governance and ethics of the US markets? • Profit – when is enough, enough? • Moving to a networked organisation structure, and learning to delegate

• “It’s different here….” – why Middle-East businesses need to adapt

Day Four – Wednesday, 25 March 2009 Customer Service And Multi-Channel Support

With the emergence of the Internet, IVR systems, self-service kiosks, SMS and other channels, the customer is presented with ever increasing ways to interact with us – but why are customers complaining about reduction in service levels? Could it be the new channels they are using are not up to scratch? Find out what drives customer behaviour for certain channels and why your organisation HAS to change to meet the needs of the 21st Century customer. • Understanding the Internet’s power to alter channel strategies • Emerging technologies and trends • Managing customer sales and support systems

Marketing Strategy And ROMI

Marketers used to tell us that marketing was an ‘art’. Now CEOs are realising that that art, like any other component of the business, needs to have measurable deliverables. This module covers the emerging field of ROMI (Return On Marketing Investments) and looks at case studies that will help you understand why some marketing is no longer working for your organisation. What works, and what should you spend your money on? • Developing fast to-market technology for competitive advantage • Exploring the economics of customer loyalty and total customer satisfaction • Putting a customer-focused, service profit chain to work • Formulating an action-oriented marketing plan • Return On Marketing Investment (ROMI)

Day Five – Thursday,26 March 2009 Leadership And Mentoring Skills

Leadership – it is the single quality that all very successful executives have. What’s the difference between a leader and a manager? A leader provides the vision, while the manager tells you what to do with your time. It is what you need to lead an organisation to success. Strategic leadership and mentoring skills introduce techniques for developing strong leadership skills and an organisation that follows. • Understanding the difference between leadership and management roles and responsibilities

• • • •

Examining leadership patterns for successful transformation initiatives Developing negotiation skills Developing organisational capability for a knowledge-based, service intensive business Role-play critical leadership scenarios – have you got what it takes to make the grade?

Assessment:

At the completion of the Master Business Analyst programme, you will present a business plan for moving your business forward. This group presentation will be assessed for your suitability to receive the designation MBA™.

About the American Academy of Financial Management™ The AAFM was founded in 1995, via a merger between the American Academy of Financial Management & Analysts (AAFMA) and the Founders Advisory Committee of the Original Tax and Estate Planning Law Review. The AAFMA was originally established as a professional organisation for investment managers, lawyers, and analysts. The Law Review was founded to examine strategic wealth and estate planning issues for Law, CPA, and MBA graduates and to award the financial analyst and tax designation. AAFM currently recognizes over 20,000 PhDs, Lawyers, CPAs, Business School Graduates, & Masters Degree Holders as executive members in over 101 nations. AAFM takes pride in holding a membership with superior qualifications, experience and designations. AAFM is the regulatory body for the much sought after AAFM Designations and Credentials. The AAFM Executive Designation Programs provides the assurance that the holder has met the suggested criteria for graduate credentials set out in the Ibanez US Supreme Court Decision. Further, the AAFM board certification requires passing six different levels of standards. Acceptance into the AAFM is a high distinction and requires the holder to possess a graduate level portfolio of skills and knowledge. Acceptance statistics are not high, and the designation when achieved is a high honour strictly for accredited degree graduates. AAFM has strategic partnerships with a range of professional bodies and with over 800 universities globally, including the RSOF Royal Society of Fellows. AAFM is the first Global Financial Organization to achieve recognition for the AACSB™ and ACBSP™ Internationally Accredited Business School Education and Training. NASD has also officially recognised the designations of the AAFM. (Under federal law, virtually every securities firm doing business with the US public is a member of National Association of Securities Dealers. Roughly 5,200 brokerage firms, over 96,000 branch offices and more than 664,000 registered securities representatives come under NASD’s jurisdiction.)

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: [email protected] Web: www.iirme.com/mba

Master Business Analyst

IIR Middle East certified by

22 – 26 March 2009 • Media Rotana Hotel, Dubai, UAE

FIVE EASY WAYS TO REGISTER 971-4-3352437

[email protected]

971-4-3352438

IIR Holdings Ltd.

GCS/IIR Holdings Ltd.

PO Box 21743, Dubai, UAE

P O Box 13977, Muharraq, Kingdom of Bahrain

www.iirme.com/mba For further information and Group Discounts* contact 971-4-3352483 or email: [email protected] *Group discounts are only applicable on the full event price

WEB BC2929

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Dates



Price before 11 January 2009

Price between 11 January and 1 February 2009

Price after 1 February 2009

US$ 4,250 (Save US$ 500)

US$ 4,550 (Save US$ 200)

US$ 4,750

Master Business Analyst 22 – 26 March 2009

If you have eight or more delegates who need this training, contact IIR In-House on 971-4-3352439 or [email protected] Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be made upon receipt of the invoice and prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. All payments should be made in favour of IIR Holdings Ltd.

If you are unable to attend, a substitute delegate will be welcome in your place. If this is not suitable, a US$ 200 service charge will be payable. Registrations cancelled less than seven days before the event must be paid in full.

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Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Event Venue Media Rotana Hotel, Dubai, UAE Tel: 971-4-4350000

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Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: 971-4-4072693 Fax: 971-4-4072517 Email: [email protected]

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