Effective Data Analysis

12 – 16 July 2009

Mövenpick Hotel, Dubai, UAE

New two-part format for more flexible registration options!

Effective Data Analysis For Strategic Decision Making Unveiling the significance of your data in the context of strategic decision making

Part II

Part I

12 – 14 July 2009

15 – 16 July 2009

Data Analysis For Effective Business Decisions

Applied Data Analysis For Decision Making

Attend and be able to: • Use simple statistical tools to unleash the power of information in data • Acquire the data you actually need to assist in making informed judgments and decisions • Perform strategic enterprise data analysis to support business activities • Use practical worksheets to assist and enhance your decision making Who Should Attend? This course is designed for professionals who need to report on business performance, quality, marketing trends and comparative business performance within and between businesses, production and process measurement. It will also be useful for those taking advantage of the Balance Scorcard model and who need to use financial and quantitative methods.

Attend and be able to: • Successfully link efficient data analysis to improved business performance • Identify measures of value as a decision support tool • Assess strategic competitive intelligence • Enhance your competitive advantage

You should bring your laptop with you to this course, as the course will include a number of hands-on worksheet exercises – which you can then take back to your own organisation to keep as a permanent tool helping you in your decision making!

IIR Summer Series

Official Regional Recruitment Partner

Organised By

www.iirme.com/eda

Building Organisational Through Building Organisational Capability Through Effective Data Capability Analysis

Effective Data Analysis

For Fffective Desicion Career Development For Strategic Decision Making Making Career Development 12 – 16 12 – 16 July July 2009 2009 And Succession Planning Movenpick Hotel, UAE And Succession Planning Mövenpick Hotel, Dubai, Dubai, UAE

Meet Your Expert Course Leader Frank Kowalkowski is President of Knowledge Consultants Inc., a professional services firm founded in 1984 with practice areas in knowledge management, business intelligence and performance, business and systems architectures, supply chain management, and application design and development. He has over 30 years of management consulting and industry experience in manufacturing, distribution, insurance and financial services. Frank has been involved with projects that include e-commerce, application integration, ERP and supply chain management, knowledge management, artificial intelligence, business performance measurement, data warehousing and process improvement. Previously he was Director of Consulting for the Spectrum Group. Frank was responsible for reengineering consulting, process improvement and operational systems consulting. His engagements included senior management presentations, audits, assessments, organisational studies, and methodology development and implementation. He was also a Manager of Consulting with Kearney Management Consultants with broad-based experience as project manager on productivity improvement projects. He is the author of Enterprise Analysis, published by Prentice-Hall, and over 70 papers.

Using Data Analysis… For Business Decisions The understanding of any enterprise and the basis for many decisions revolves around the basic understanding of the data involved. The acquisition, analysis, aggregation, presentation and interpretation of data is crucial to the effective and efficient running of the enterprise. Whether the purpose is operational performance, enterprise performance, financial analysis, competitive analysis, strategic direction setting or data for outside decision making of partners and customers the delivery of that data links the success of the business with the management. Understanding the basis and impact of decisions is crucial to improving enterprise performance Linking business performance measures with technology is critical to the success of any data analysis approach and the ability to deliver results. The concepts of data analysis demand a competent technological infrastructure for enablement. Demonstrations of various tools used for data analysis are demonstrated to emphasise the techniques in the lectures.

“Good training course which helped in analysing excel worksheets in a professional way.” Amira Al Mehairi, Business Performance Analyst Abu Dhabi Distribution Company, UAE

[email protected]

www.iirme.com/eda

Dear Business Executive, You have endless streams of data and many ways to analyse them. You also have strategic decisions to make that require knowledge about the company’s current and past condition. This information is often difficult to pinpoint and quantify. You’ll be able to link the data you already have with the information you need to make these decisions after walking away from IIR’s Effective Data Analysis For Strategic Decision Making course this July in Dubai, UAE. Whether analysing market share, Return On Investment (ROI), quality of production or service, as well as sales performance, you will develop insight into not just preparing numbers, but how to interpret them for best performance. You will also gain a basic grounding in the types of data analysis that are now a part of everyone’s job. Basic statistical concepts provide the platform for many different solutions to data analysis and interpretation problems. Typical problems today involve understanding measurement and performance in all aspects of the organisation and at several levels. This year, you will have the option of registering for only one of two segments in this course if you prefer. Over the first three days, you will receive practical data analysis tools in Data Analysis For Effective Business Decisions. Next, over two days, you will be able to connect this data analysis more effectively to strategic decisions in your organisation at Applied Data Analysis For Decision Making. Naturally, registering for the entire five-day event will provide you with a well-rounded, holistic toolset to bring back with you. Delivered through numerous exercises on each day, you will leave IIR’s Effective Data Analysis For Strategic Decision Making with positive and tangible benefits for both you and your organisation. I look forward to welcoming you to this extremely valuable course in July 2009. Yours sincerely

Keith Parker Conference Manager P.S. Ensure your data is working towards your organisation’s competitive advantage. Book now! P.P.S. Don’t miss out on significant early bird savings… Book now!

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Course Timings Registration will be at 08:00 on Day One. All three days will commence at 08:30 and conclude at 14:30 with lunch. There will be two refreshment breaks at appropriate times.

Building Organisational Through Building Organisational Capability Through Part I Capability Data Analysis for Effective Career Development Career Development Business Decisions And Succession Planning

And Succession Planning 12 – 14 July 2009 Day Three: Tuesday, 14 July 2009

Day One: Sunday, 12 July 2009 Section 1: Introduction – Data Analysis in the Enterprise • • • • •

Course Objectives and Structure About Data Analysis Business Measures for Performance Data Analysis Solutions Basic Data Analysis Concepts

Section 7: Data Mining – Looking for the Few Gems in the Pile • • • • •

Finding Patterns in Data Interpreting the Results Using Neural Nets for Patterns and Forecasting Presenting Alternatives Issues in Data Access Quality

Demonstration – Simple Data Delivery Tools

Section 2: An Overview of Business Statistics • • • •

Using Data Effectively Statistical Thinking - Applying Statistical Concepts Business Statistics Data Analysis Techniques – Estimating, Confidence Intervals, Variance • Pattern Analysis of Data Exercise – Identifying Business Measures of Value

Demonstration – Neural Nets

Section 8: Decision Making Under Uncertainty Techniques • • • • • •

Uncertainty Ideas Random Variables Discrete Events Forecasting Decision Trees Optimisation

Section 3: Acquisition and Presentation of Data • • • • •

Sources of Data Which Sources to Use Simple Presentation of Numerical Data Alternatives in Presentation of Statistical Data Internal vs External Data: Using the Web

Exercise – Analysing Annual Reports from the Web

Day Two: Monday, 13 July 2009 Section 4: Strategic Enterprise Direction and Data Analysis • • • •

Models for Measurement Aggregating Data Analytical Workflows Stakeholder Data Interests – Analysts, Shareholders, Regulators • Data Analysis for Strategic Decisions – Growth, Harvesting, Investing, Divesting, Privatising

Exercise – Analytic Workflows plus Comparative Balanced Scorecard Analysis

Section 5: Strategic Data Analysis for Business and Competitive Structure • • • • •

Merger and Acquisition Analysis Competitive Scenarios and Selecting Scenarios of Importance Competitive Analysis for Acquisition Comparative Operational Analytics Econometric Considerations Demonstration – A Balanced Scorecard Tool with Strategy Maps

Section 6: Enterprise Performance Management – Measuring Business Activities • • • • • • •

Measuring Business Processes Critical Success Factors Decision Analysis and Scenarios Measures for Quality Key Performance Indicators Process Performance, Pulse Points Cycle, Transport, Wait Times and Others

Exercise – Setting Measures for a Process

Exercise – Optimising Product Mix

Section 9: Advanced Topics in Data Analysis • • • • •

Operations Research Neural Networks Statistics of Small Samples Compliance Issues Cyber Forensics and Data

Demonstration – A Process Simulation Tool

Delegates who benefited from this course previously were: • Business Analysts • Corporate Business Planners • Sales Planning Officers and Managers • Market Analysts • Programmer Analysts • Marketing Executives, Managers and Directors • Product Managers • Finance and Administration Officers, Managers and Analysts • Business Development Managers • Finance Managers and Directors • Research And Development Managers This seminar is intended for people who want to put the ideas and concepts of data analysis and interpretation into effective use in their enterprise. Concepts of corporate measures such as critical success factors, key performance indicators and sensitivity analysis are also covered. Further, the methods needed to make these ideas practical are discussed in exercises. Concepts such as measures development, statistical interpretations, strategic data analysis, business intelligence and scenarios are discussed, along with newer techniques such as tornado diagrams for sensitivity and text mining. Techniques such as decision mapping are introduced as the context for decision-making and measures.

“An important course for managers wanting to organise their thoughts in respect of data analysis.” Peter Ludi, Group Business Development Manager, Kamal Osman Jamjoom Group, UAE

971-4-3352437

971-4-3352438

[email protected]

www.iirme.com/eda

Part II

Applied Data Analysis For Decision Making 15 – 16 July 2009

Course Timings Registration will be at 08:00 on Day One. All three days will commence at 08:30 and conclude at 14:30 with lunch. There will be two refreshment breaks at appropriate times.

Day One: Wednesday, 15 July 2009 Theme: Applied Data Analysis Section 1: Marketing Data Analysis – Competitors, Consumers and the Economy • • • • • •

Market Share Analysis Consumer Buying and Affinity Analysis Competitive Comparative Analysis Projections and Forecasts Profit Impact of Market Share Econometrics Ideas

Demonstration – Consumer Buying Behaviour – Affinity Analysis

Section 2: Operational Data • • • • • •

Dubai Summer Series Incontestably the jewel in the Gulf’s crown, Dubai offers you a veritable feast of delights, catering to the most discerning tastes and stimulating the senses at every turn. The city’s architecturally acclaimed ultra modern skyline provides a striking backdrop to a city that’s a melting pot of races and religions; an eclectic mix of cultures and cuisines, from sizzling souk-side snacks, to sumptuous seven star dining. The old and the new are synonymous in this scintillating city, where the vibrancy of uber-modern malls sits seamlessly with timeless tradition. From chic to creek, step back in time as you soak up the hustle and bustle of crucial trade-route waterways and sample the seductive sights and smells of the spice markets. Dubai’s rich historic tapestry is evident across the Emirate, providing tantalising glimpses of an ornate past. Venture to the desert and let the shifting sands set the scene for bygone Bedouin life, where sheesha smoking under the stars provides the

Process Analysis Statistics and Performance Benchmarking Revisited Control Charts and How to Use Them The Value of Historical Data Inventory Analysis

perfect antidote to the activity of the city.

Exercise – An Inventory Management Problem

Would You Like To Run This Course Exclusively Within Your Organisation?

Section 3: Predictive Text Analysis • • • • •

What is Predictive Text Analysis? Where Do You Use It? Getting the Data Categorising the Results Interpreting What You Have

IIR’s Customised Training Solutions is the in-house training division of IIR Middle East.

Exercise – Looking for Patterns in Customer Complaints

Day Two: Thursday, 16 July 2009 Theme: Sensitivity Analysis Section 4: Tornado Diagrams • • • • •

The Concept of Sensitivity and Decisions Methods of Sensitivity Analysis What is a Tornado Diagram? Determining the Sensitivity Factors Ranking Sensitivity to Create the Diagram Exercise – Analysing Sensitivity to Risks

Section 5: Influence Diagrams • • • • •

What is an Influence Diagram? Diagramming Techniques What is the Decision Problem? Defining Decision Utility Results Expected – Identifying Sensitivity

Interactive Exercise – Analysing Influences in Decision Making

FLEXIBILITY Have the flexibility to modify the course content, length of training and where and when it will take place CUSTOMISED PROGRAMMES Programmes tailored to meet your departmental objectives that reflect your organisation’s vision SAVINGS Reduced expenditure – no staff hotel or travel costs and a saving on valuable employee time EXPERIENCE Benefit from expert opinion and advice from our professional team regarded as the industry leaders within the Middle East ACHIEVEMENT IIR certificates awarded to attendees. Access to exclusive certified courses in the region Our Customised Training Solutions team are veterans of in-house training with a portfolio of specialists unrivalled anywhere in the Middle East! To design your training projects with significant business impact, please contact Leigh Kendall on: +971-4-335 2439 or email our team at [email protected]

www.iirme.com/cts

Section 6: Sensitivity and linear programming • • • •

The Basic Idea of LP What Kind of Problems Does This Address? The Objective Function Boundaries of a Problem and Changing Values

Interpreting Results Interactive Exercise – Resources for Product Production

971-4-3352437

971-4-3352438

“The course was very helpful in understanding basic methods and presentation techniques of data analysis.” Ranjit Mukherjee, Manager – Analytics Abu Dhabi Commercial Bank, UAE

[email protected]

www.iirme.com/eda

Effective Data Analysis

IIR Middle East certi-

For Strategic Decision Making

12 – 16 July 2009 • Mövenpick Hotel, Dubai, UAE SIGNIFICANT SAVINGS!!! For further information on current promotions and Group Discounts please contact Raveena: +971-4-335 2483 [email protected]

FIVE WAYS TO REGISTER 971-4-3352437

971-4-3352438

[email protected]

GCS/IIR Holdings Ltd. P.O Box 13977 Muharraq, Kingdom of Bahrain

IIR Holdings Ltd. P.O Box 21743 Dubai, UAE

www.iirme.com/eda

Interested in running this course in-house? Please call the Customised Training Solutions Team on 971-4-3352439 or [email protected]

BC3079 Event

Price before 3 May 2009

Dates

 Part I: Data Analysis For Effective

Business Decisions (3 days)  Part II: Applied Data Analysis For

Decision Making (2 days)  Both Courses (5 days)

Price between 3 and 24 May 2009

Price after 24 May 2009

12 – 14 July 2009

US$ 2,795 (Save US$ 300)

US$ 2,995 (Save US$ 100)

US$ 3,095

15 – 16 July 2009

US$ 2,195 (Save US$ 200)

US$ 2,295 (Save US$ 100)

US$ 2,395

12 – 16 July 2009

US$ 3,790 (Save US$ 1,700)

US$ 4,090 (Save US$ 1,400)

US$ 4,290 (Save US$ 1,200)

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. If this is not suitable, a US$ 200 service charge will be payable. Registrations cancelled less than seven days before the event must be paid in full. Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Mövenpick Hotel, Dubai, UAE Tel: +971-4-3366000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971-4-4072693 Fax: +971-4-4072517 Email: [email protected]

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