Marketing Research Survey - Questionaire

Marketing Research Survey Project Name: Product/Category: Assignment: Project Manager: Date: Submission:

Ms. Malvika Mago

Prepared by: Document Owner(s) Komal Sharma Shakti Mehra Vikas Gupta

Product Description:

Nasha: Arabian Delights, is a proposed café, to be opened in the major metropolitans of India. The café will be themed on the Bedouin style of dinning which includes, lush upholstery, divans, and shesha’s. Food and Drinks will be served in the traditional Arabian style while the patron enjoys indigenous music and entertainment from the Middle East. The café’s will be placed in popular malls and shopping complexes regularly frequented by the masses. The Bedouin theme will be a new experience for the Indian palate, as people will be able to enjoy, exotic and never before experienced cuisines and beverages. Nasha is a worldwide success with branches in New York, London and Tokyo, which enjoy more than 300 footfalls daily. For the first time Indian consumers will be to enjoy foreign delicacies within their own cities, for both personal and business usage. Food and Beverage items listed on the menu’s are directly imported from the Middle East and are thus priced slightly higher (10%-15%) than other Café’s, like Shalom, Mocha, Tabularasa and Urban Café.

Marketing Research Survey

Customer Questions: ID Question 1

What is your overall perception of the themed cafe described above?

2

What do you like most about this themed cafe?

3

What do you like least about this Cafe?

4

Selection 1. 2. 3. 4.

Poor Average Good Excellent

Which level of quality best describes this themed cafe?

1 2 3 4

Low Quality Average Quality Good Quality High Quality

5

Select how you feel about the product described above.

1 2 3 4

Not a Value Average Value Good Value Excellent Value

6

How important are these features as being a part of this product? • Experience • Price • Interesting • Reputation

1 2 3 4

Not Important Neutral Important Very Important

7

Please rate the importance of 1 each feature from 1 to 4: 2 3 • Value 4 • Convenience • Affordability • Name reputation

8

If the cafe were available, would you be interested in visiting it? Please select your level of interest.

9

What would be your main reason for visiting this cafe?

10

Do you think Nasha is charging a fair price for its services?

11

If offered a discount, would you be interested in becoming a patron?

1 2 3

Least Important Neutral Important Most Important

4

Not Interested Indifferent Somewhat Interested Very Interested

1 2 3 4

Unlikely Not sure Would Consider Likely Page

Response/Comments

1. 2. 3. 4.

10/02/2009

Marketing Research Survey

ID Question

Selection

12

How would you rate the value of this themed cafe?

13

Would you be likely to Yes select this Cafe over No other offerings from other brands (Shalom, Mocha, Tabularasa and Urban Café)?

1 2 3 4

Response/Comments

Poor Value Average Value Good Value Excellent Value

Under Response/Comments, please explain why or why not. 14

Have you visited a similar themed café?

Yes No

15

1 What would be your most important factors in 2 3 choosing to visit this 4 cafe? (Please select 5 three.) 6

Value Best Performance Name Recognition High Quality Convenience Price Don’t Know

16

What is your age range? 1 2 3 4

20-29 30-39 40-49 Over 50

17

What is your income range?

1 2 3 4

20,000–29,000 30,000–39,000 40,000–49,000 Over 50,000

18

In what area of the country do you live?

1 2 3 4 5

North India West India South India Central India East India

7

Page

10/02/2009