Marketing Research - Iv

Class IV

Qualities of a Marketing Research Manager 

Must be innovative

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Take the problem from a fresh perspective

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Confident of his skill and knowledge

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Well informed and up-to-date

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Good at administrative decisions

Qualities sought in a researcher           

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Strong writing skills Strong analytical skills Strong verbal skills Professional appearance Good grades Strong quantitative skills Potential new business development skills Good schools Managerial skills Client – handling skills Expertise in specific industry

Research Design 

It is the specification of procedures for collecting and analyzing the data necessary to help identify or react to the problem or opportunity, such that the difference between the cost of obtaining various levels of accuracy and the expected value of the information associated with each level of accuracy is maximized

Research design for New Coke

process