Marketing Plan Of Mcdonald's 7 P's

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Presented By Slinky City

McDonald’: Behind The Golden Arches

The McDonald’s Story- Genesis sS McDonald's Mission

McDonald's Vision

McDonald's in Pakistan Lakson Group of Companies .

The Team

Business Model  Franchise Model Quality, Service, Cleanliness and Value propositions  Product Consistency –  Act like a retailer and think like a brand – www.slinkycity.tk

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McDonald’: Behind The Golden Arches

FIRM CUSTOMERS

Customer Perception and Customer Expectation Target Segment

What is McDonald’s for me?

Segmentation, Targeting and Positioning % of kids who influence what FMCG brand their family buys

80% 70%

71% 59%

60%

52%

50% 40% 30% 20% 10% 0%

Biscuits

Burgers & Pizzas

Fruit Juices

‘Play Place’ “Mc Donald’s mein hai kuch baat”

“You deserve a Break Today” & “Feed your inner

child”

McDonalds Marketing Mix (7 P’s) ((puuiuiuiyuiyuipPP’s) sScompany design, manufacture the product so that it Product: How should the enhances the customer experience?

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McDonald’: Behind The Golden Arches

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McDonald’: Behind The Golden Arches

Co- Branding:

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McDonald’: Behind The Golden Arches

What are the strengths and weaknesses of the PTCL?

McDonald’s Swot Analysis sS Strengths • •

• • •

Weaknesses • • • • • www.slinkycity.tk

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McDonald’: Behind The Golden Arches

Opportunities • • • • • • •

Threats • • • • • • • •

Promotion: What is the suitable strategy and channels for promotion of the product?

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McDonald’: Behind The Golden Arches make people aware of an item feel positive about it remember it right message right audienceright media • •

• •

HOW DO THE CUSTOMERS LEARN ABOUT THE FIRM’S PRODUCT AND SERVICES? WHO ARE COMPETITORS?

HOW WOULD YOU IMPROVE THE FIRM’S COMMUNICATIONS ACTIVITIES?

Placement: WHAT IS THE NEED OF CHANNELS FOR THE PRODUCT AND SERVICES OF THE McDonald’s? Firm point of view

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McDonald’: Behind The Golden Arches • • • • Customers Point of view •

• • HOW WOULD YOU IMPROVE THE CHANNEL ACTIVITIES?

Price: What should be the pricing strategy?

Aap ke zamane mein ,baap ke zamane ke daam www.slinkycity.tk

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McDonald’: Behind The Golden Arches value pricing and bundling strategieshappy mealcombo mealfamily meal

Pricing Strategy: Value Ladder strategy :Value Pricing.

HOW DO THE CUSTOMERS CHANNEL REACT TO THE FIRM’S PRICES? ARE THERE ANY ACTIONS THE FIRM TO SET ITS PRICES CONSISTENTLY WITH ITS STRATEGY?

Physical evidence:

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McDonald’: Behind The Golden Arches

Mcdonalds Tariq Road

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McDonald’: Behind The Golden Arches

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McDonald’: Behind The Golden Arches

Process:

People: How to converge the benefits of internal and external marketing? Internal Marketing. I’m loving it

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McDonald’: Behind The Golden Arches

Organizational Chart:

The McDonald’s Experience

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McDonald’: Behind The Golden Arches

Service Delivery Process

Core Product

Supplementary Process

Moments of Truth“Moments Of Truth” – The Service Encounter

McDonaldizing Suppliers Customer Service the Provider

Service Delivery Points

For the first time, McDonald’s suppliers became the focal point of new product development.

Importance of PLC in McDonalds

A perfect example of revitalising a product in decline phase www.slinkycity.tk

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McDonald’: Behind The Golden Arches

French FriesShake Shake Fries.

McDonald’s Name:

Gender: M / F

Age Group:

a) Below 18

Occupation: a) Student

b)18-28 b) Business

c)28-40 d)Above 40 c) Service

d) Housewife

e) Any other

CONFIDENTIAL: How often do you visit McDonald’s? Specify your satisfaction with McDonald’s according to the following? Through which media you are getting information about McDonald’s? Are you satisfied from the product and services of the McDonald’s? What is the first thing that strikes your mind about McDonald’s? What is the main problem you faced at McDonald’s? Do you want McDonald’s services in RYK? Does the logo attract you? Which place you suggest for opening a McDonald’s here? Survey Research Result

sS Thanks for your cooperation!

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McDonald’: Behind The Golden Arches

How often do you visit McDonald’s?

Weekly Monthly Occasionally

Specify your satisfaction with McDonald’s according to the following? (Quality) 10%

0% Excellent Good Average

30% 60%

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Poor

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McDonald’: Behind The Golden Arches

Specify your satisfaction with McDonald’s according to the following? (Price) 0%

15%

30% Excellent Good Average Poor 55%

Specify your satisfaction with McDonald’s according to the following? (Outlet)

15%

5% Excellent Good Average

20%

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60%

Poor

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McDonald’: Behind The Golden Arches

Specify your satisfaction with McDonald’s according to the following? (Taste) 5% 0% Excellent Good Average

40%

55%

Poor

Specify your satisfaction with McDonald’s according to the following? (Service) 5% 20% 40%

Excellent Good Average Poor

35%

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McDonald’: Behind The Golden Arches

Through which media you are getting information about McDonald’s? 10%

0% 5% 0% TV Newspaper Pamphlets Bill Boards Other’s 85%

Are you satisfied from the product and services of the McDonald’s? 20%

Yes No

80%

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McDonald’: Behind The Golden Arches

What is the first thing that strikes your mind about McDonald’s?

30%

35%

Burger Fun Service Value for money 20%

15%

What is the main problem you faced at McDonald’s? 5%

5%

Long Queues

5% 15%

Rude Behavior of Employees Congestion No problem

70%

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Other’s

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McDonald’: Behind The Golden Arches

Do you want McDonald’s services in RYK?

0%

Yes No

100%

Does the logo attract you?

5%

Yes No

95%

CONCLUSIONS:

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McDonald’: Behind The Golden Arches

References

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McDonald’: Behind The Golden Arches 1. “Marketing Management” – 2. “McDonalds – Behind the Arches” – John S Love 3. www.Mcdonaldsindia.com 4. Outlet Manager – McDonald’s Vile Parle 5. McDonalds Pakistan 6. Google 7. www.slinkycity.tk

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