Marketing Management
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Marketing Management as PDF for free.
More details
- Words: 1,482
- Pages: 58
|
| | |
| ! ! "! !# $ % &Y
'()*
| ! +, -, . / , "/ # *
| . 0 *1*
| | | |
/ 2 3 -4
Y
/ | | | |
: 5
5 5 2 2 Ò ! ! Ò ! Ò !
d | !
| ß ! $ $ . . ! $ . !
| : .
| % | % | % $ % . ..
| | | | |
- . 2 6
/
| - 7 | 8 5 | 9 | d$ :
| | | | | |
'! 4 2 3 . . . 0 | d $
2:
| Ö
! $
| d$
; | ! $ | !<= !3! -: ;>=-9!
| j! $
| ] ! $? 7 . .
: ad ! aj a !
| ! @ Ò Ò Ò 0 Ò Ò Ò Ò
Ò6: Ò Ò
| d
$ / < <$
|
| 0 . . . . . 0 :
d
Ò Ò $ Ò Ò Ò
Òß Ò Ò
Òß A. A Ò A
Ò
6
| | | | |
0 :
| 0 0 4 .
|
| . A. A
|
0 . .
| : . . . . .
:
| : | ? 8 |
| :
.
| | &>5 B " # | & B "2 # | &; B " #
Target market
Customer needs
Integrated marketing
Profits through Customer satisfaction
| 5 5 $ . . . .
| :
Top management
Middle management
Front-line people
customers
customers
|
% :
Front Ƌline people
Middle management
Top management
| d | 9 ,. 1C3 . 84
ë
| 1 | .
?
| ? 7 | ! 0 | :0
| | | | | |
' ! ! '! ! ! ß ! ! ' ! ! ' ! ! ! ! !
| ' ! ! $ " C # | '! ! ! $
" # | ß ! ! $
| ' ! ! $
" . C #
| ' ! ! ! .
| ! ! $ : $ . . .
| | |
| ! ! "! !# $ % &Y
'()*
| ! +, -, . / , "/ # *
| . 0 *1*
| | | |
/ 2 3 -4
Y
/ | | | |
: 5
5 5 2 2 Ò ! ! Ò ! Ò !
d | !
| ß ! $ $ . . ! $ . !
| : .
| % | % | % $ % . ..
| | | | |
- . 2 6
/
| - 7 | 8 5 | 9 | d$ :
| | | | | |
'! 4 2 3 . . . 0 | d $
2:
| Ö
! $
| d$
; | ! $ | !<= !3! -: ;>=-9!
| j! $
| ] ! $? 7 . .
: ad ! aj a !
| ! @ Ò Ò Ò 0 Ò Ò Ò Ò
Ò6: Ò Ò
| d
$ / < <$
|
| 0 . . . . . 0 :
d
Ò Ò $ Ò Ò Ò
Òß Ò Ò
Òß A. A Ò A
Ò
6
| | | | |
0 :
| 0 0 4 .
|
| . A. A
|
0 . .
| : . . . . .
:
| : | ? 8 |
| :
.
| | &>5 B " # | & B "2 # | &; B " #
Target market
Customer needs
Integrated marketing
Profits through Customer satisfaction
| 5 5 $ . . . .
| :
Top management
Middle management
Front-line people
customers
customers
|
% :
Front Ƌline people
Middle management
Top management
| d | 9 ,. 1C3 . 84
ë
| 1 | .
?
| ? 7 | ! 0 | :0
| | | | | |
' ! ! '! ! ! ß ! ! ' ! ! ' ! ! ! ! !
| ' ! ! $ " C # | '! ! ! $
" # | ß ! ! $
| ' ! ! $
" . C #
| ' ! ! ! .
| ! ! $ : $ . . .
Related Documents
Marketing Management
April 2020 20
Marketing Management
November 2019 39
Marketing Management
June 2020 19
Marketing Management
May 2020 25
Marketing Management
May 2020 31
Marketing Management
May 2020 26More Documents from "littlerobie"
Product And Brand By Www.50greetings.com
May 2020 10
Sources Of Finance By Www.50greetings.com
May 2020 11
Taj Mahal
May 2020 19
Cyber Crimes
May 2020 27