Marketin Final Pp

Group presenter’s

1.Junaid Zafar 3.Mahwish Mazhar 5.Saqiba Khalid

2.Sadia Bashir 4.Kacho Ahmed Hussain

TUC (cracker )

introduction

CBL

• Our success story started in September 1986 • At the beginning, innovative brands such as Prince, TUC and Candi were introduced • With global merger of General Biscuit and the DANONE Group, • current production capacity of over 48,000 tons per annum

MISSION STATEMENT OPENNESS “Diversity is a source of wealth and change a constant opportunity.” ENTHUSIASM “There are no limits. There are only obstacles to be overcome.” HUMANISM “Attention to individualswhether they are consumers, colleagues or fellow citizens-is at the heart of our decisions.”

Market analysis Biscuit making is a conventional activity in many parts of the country. especially in semiurban and rural areas still prefer fresh biscuits from local bakery. Biscuits can be manufactured at a location which is close

Market potential • Demand and supply • There are three distinct market segments – Urban. – Semi-urban. – Rural.

CONSUMER BUYING BEHAVIOR

CONSUMER BUYING BEHAVIOR • Understanding the buying behavior of the target market • buying behavior tries to find out the answers for the questions • who buys? • How do they buy? • Where do they buy? • Do they buy?

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR

• CULTURAL FACTORS • SOCIAL FACTORS • PERSONAL FACTORS • PSYCHOLOGICAL FACTORS

ASSESSMENT OF ALTERNATIVES • gathering information about different products • alternatives consumer usually evaluate the alternatives on traditional basis

Marketing Strategy various process of marketing strategy is given below. • Selecting largest markets segmentation • Positioning • Product • Price • Place • Promotion • Research and development • Marketing research

HISTORY OF BISCUITS

HISTORY OF BISCUITS • The history of biscuits can be traced back to a recipe created by the Roman chef Apicius • The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked) • The word 'Biscotti' is also the generic term for cookies in Italian.

Products of CBL • At the heart of CBL's corporate philosophy is innovation • This passion with innovation has led CBL to introduce the finest brands from the DANONE portfolio in

TUC (cracker )

TUC (cracker ) • TUC is a brand of snack biscuit available in Pakistan • The biscuits are octagonal in shape (like a rectangle with the corners cut off). • There are seven varieties of TUC biscuits available

TUC Range • • • • • •

Original Mini TUC – Original TUC Cheese Sandwich TUC Salt & Pepper TUC Barbecue Hot and spicy and bacon

TUC Pockets • Launch of TUC “Pockets” in November 2007 • To attract new

Branding Strategy • The core brand name TUC remains dominant with a suffix added to communicate the core attribute of this variant. • Maintain key elements from original packaging

COMPETITOR S

• according to market share we clarify the brand of product is giving more challenge to my product. • main competitor of

TUC

SWOT ANALYSIS OF CBL

SWOT ANALYSIS OF CBL Strength • Widely accepted in all Generations • Easily available in various forms • Provide good Instant Remedy for Opportunities • Increase economy of Pakistan • Good quality of Goods • Provide competition to foreign companies • Improve living standard

SWOT ANALYSIS OF CBL Weakness • Decreases nutritional value • Increases the cost of food product Threats • Many companies are result oriented • Increase in pollution • Lack of technology

Budget Analysis Sales Forecast. Estimated sales should be around Rs: 35,00,000 to 55,00,0000 Assets

Machinery

Rs.000

Liabilities

Rs.000

180,00,000Bank Loan 11,00,0000 +

Cash in hand

20,00,000Interest

Furniture & Fixture

20,00,000

Equipment

35,00,000Capital

Security deposit

30,00,000 285,00,000

13,20,000

123,20,000

161,80,000 285,00,000