Marketin Mix
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COMPARATIVE STUDY OF MARKETING MIX S.R BRAND NAME
A
PRODUCT
A.1
VARIETY
ETHNIC WEAR, INDO WESTERN WEAR MENS,WOMENS & KIDS, ACCESSORIES
INDIAN ETHNIC WEAR FORMAL & SEMI FORMALS -WOMENS
A.2
QUALITY
SILK ,COTTON
SILK , COTTON, SYNTHETICS
DESIGNS
KALAMKARI, BATIK,TIE & DYE,BLOCK PRINTING
HAND EMBROIDARIES,VEGITABLE DYE PRINTS, COMPUTER EMB,SCREEN PRINT ETC.
PACKAGING
BIODEGRADABLE PAPER BAGS
RECYCLABLE PPLASTIC BAGS
SIZES
XS, S, M, L, XL ,XXL
S, M, L, XL
SERVICES
ALTERATION
SIZE ALTERATION,FITTINGS
WARRANTIES
15 DAYS EXCHANGE
15 DAYS EXCHANGE
RETURN
NO REFUNDS
NO REFUNDS
A.3 A.4 A.5 A.6 A.7 A.8
ETHENIC WEAR
ETHENIC WEAR
B B.1
PRICE LIST PRICE
1,200.00
3,200.00
DISCOUNTS
20% DIRECT DISCOUNT & ADDITIONAL CUSTOMER LOYALITY DISCOUNTS
14% DIRECT DISCOUNT
PAYMENT
ONE TIME ON THE SPOT
ONE TIME ON THE SPOT
B.2 B.3 B.4
C
PAYMENT METHOD CASH, CREDIT CARD, DEBIT CARD
CASH, CREDIT CARD, DEBIT CARD
PROMOTION PR
CONTEST, SPONSERSHIPS
SPONSERSHIPS
ADVERTISEMENT
PRINT MEDIA - (FASHION MAGAZINES, NEWS PAPERS, HOARDINGS,POSTERS) ELECTRONIC MEDIA (RADIO, INTERNET, ECATALOGUES) DIGITAL SINAGE, WINDOW DISPLAY, RATAIL MEDIA
PRINT MEDIA - (FASHION MAGAZINES, NEWS PAPERS, HOARDINGS,POSTERS) ELECTRONIC MEDIA (RADIO, INTERNET ,E- CAT ) DIGITAL SINAGE (LCD,LED DISPAYS), WINDOW DISPLAY, RATAIL MEDIA
DIRECT MKTG.
NOT AVAILABLE
TELEMARKETING TO EXISTING CUSTOMERS
C.1
C.2
C.3
D
PLACE
D.1
COVERAGE
D.2
LOCATION
THROUGH EBO
AHMEDABAD, AMRITSAR, BARODA, BANGALORE, BUBANESHWAR , BHOPAL, CALICUT, CHANDIGARH, CHENNAI, COIMBATORE, DEHRADUN, FARIDABAD, GHAZIABAD, GOA, HYDERABAD, INDORE, JAIPUR, JALANDHAR, JAMSHEDPUR, KOCCHI, KANPUR, KOLKATA, KOTTAYAM, LUCKNOW, LUDHIANA, MANGALORE, MUMBAI, MYSORE, NASIK, NEW DELHI, PUNCHKULA, PATIALA, PONDICHERRY, PUNE RAIPUR, SECUNDRABAD, SILIGURI, SURAT, THRISSUR, TRIVENDR, VIZAGAM.
MBO,EBO, TRADITIONAL RETAIL STORES
AGRA, AHMEDABAD, BANGALORE, CHANDIGARH, DELHI,GHAZIABAD, GURGAON, GWALIOR, HYDERABAD, JAIPUR, KANPUR, KOLKATA, LUCKNOW, MUMBAI, NOIDA, PUNE, RAIPUR, SURAT, VADODRA
A
PRODUCT
A.1
VARIETY
ETHNIC WEAR, INDO WESTERN WEAR MENS,WOMENS & KIDS, ACCESSORIES
INDIAN ETHNIC WEAR FORMAL & SEMI FORMALS -WOMENS
A.2
QUALITY
SILK ,COTTON
SILK , COTTON, SYNTHETICS
DESIGNS
KALAMKARI, BATIK,TIE & DYE,BLOCK PRINTING
HAND EMBROIDARIES,VEGITABLE DYE PRINTS, COMPUTER EMB,SCREEN PRINT ETC.
PACKAGING
BIODEGRADABLE PAPER BAGS
RECYCLABLE PPLASTIC BAGS
SIZES
XS, S, M, L, XL ,XXL
S, M, L, XL
SERVICES
ALTERATION
SIZE ALTERATION,FITTINGS
WARRANTIES
15 DAYS EXCHANGE
15 DAYS EXCHANGE
RETURN
NO REFUNDS
NO REFUNDS
A.3 A.4 A.5 A.6 A.7 A.8
ETHENIC WEAR
ETHENIC WEAR
B B.1
PRICE LIST PRICE
1,200.00
3,200.00
DISCOUNTS
20% DIRECT DISCOUNT & ADDITIONAL CUSTOMER LOYALITY DISCOUNTS
14% DIRECT DISCOUNT
PAYMENT
ONE TIME ON THE SPOT
ONE TIME ON THE SPOT
B.2 B.3 B.4
C
PAYMENT METHOD CASH, CREDIT CARD, DEBIT CARD
CASH, CREDIT CARD, DEBIT CARD
PROMOTION PR
CONTEST, SPONSERSHIPS
SPONSERSHIPS
ADVERTISEMENT
PRINT MEDIA - (FASHION MAGAZINES, NEWS PAPERS, HOARDINGS,POSTERS) ELECTRONIC MEDIA (RADIO, INTERNET, ECATALOGUES) DIGITAL SINAGE, WINDOW DISPLAY, RATAIL MEDIA
PRINT MEDIA - (FASHION MAGAZINES, NEWS PAPERS, HOARDINGS,POSTERS) ELECTRONIC MEDIA (RADIO, INTERNET ,E- CAT ) DIGITAL SINAGE (LCD,LED DISPAYS), WINDOW DISPLAY, RATAIL MEDIA
DIRECT MKTG.
NOT AVAILABLE
TELEMARKETING TO EXISTING CUSTOMERS
C.1
C.2
C.3
D
PLACE
D.1
COVERAGE
D.2
LOCATION
THROUGH EBO
AHMEDABAD, AMRITSAR, BARODA, BANGALORE, BUBANESHWAR , BHOPAL, CALICUT, CHANDIGARH, CHENNAI, COIMBATORE, DEHRADUN, FARIDABAD, GHAZIABAD, GOA, HYDERABAD, INDORE, JAIPUR, JALANDHAR, JAMSHEDPUR, KOCCHI, KANPUR, KOLKATA, KOTTAYAM, LUCKNOW, LUDHIANA, MANGALORE, MUMBAI, MYSORE, NASIK, NEW DELHI, PUNCHKULA, PATIALA, PONDICHERRY, PUNE RAIPUR, SECUNDRABAD, SILIGURI, SURAT, THRISSUR, TRIVENDR, VIZAGAM.
MBO,EBO, TRADITIONAL RETAIL STORES
AGRA, AHMEDABAD, BANGALORE, CHANDIGARH, DELHI,GHAZIABAD, GURGAON, GWALIOR, HYDERABAD, JAIPUR, KANPUR, KOLKATA, LUCKNOW, MUMBAI, NOIDA, PUNE, RAIPUR, SURAT, VADODRA
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