MARKETTING SEMINAR INVITATION
Dear Sagar Chavan, You are registered for the Marketing Seminar in this semester. The subject of this year’s Marketing Seminar is: “Current Issues in Customer Management”. You will have to write a term paper of 25 pages discussing a cutting edge topic in Customer Management. McKinsey & Company and the Deutsche Telekom AG are cooperation partners of this year’s seminar. The hand out period for the term paper is from November 27th, 2009 to December 07th, 2009. You can choose the date you receive your topic within this period. From this date on you will have seven weeks to write this paper. On your personal due date you have to mail the paper to the office of the Institute of Marketing until 12 pm (noon). The language of the seminar is English. So all papers, presentations and discussions will be in English. Please note that the presentations and discussions will take place between February 10th, 2010 to February 13th, 2010. The students with the best results in their papers have the opportunity to present during the excursion in Muenster, Germany in front of the company representatives. The others will present in a second session in Muenster. The presentations will last 25 minutes plus discussion. The presentations have to be handed in until January 29th, 2010, 8 am. The participation in all presentation and discussion sessions is absolutely mandatory. This includes the participation on the excursion. Best regards, Dipl.-Kfm. Sebastian Saarbeck Institute of Marketing Marketing Centre Muenster University of Muenster Am Stadtgraben 13-15
D - 48143 Muenster, Germany