March 2009 Issue
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March 2009 $2.50 US
FUTURE CEO STARS In This Issue
Live Fast Drive Slow Jon Fischer and his Teen Speed Monitoring System
FUTURE CEO STARS In This Issue… 4 Letter From Your Editor 5 Look Who’s Speaking .... Il Institute for Entre. Ed. 8 Dallas Is Love NFIB YEH 9 Sign of the Times Réseau des CJE du Québec 11 Entrepreneurs Hit the Spot Buchholz Academy 13 Bilingual Birdies NFTE, Inc. 14 Planting Seeds of Entrepreneurship Omaha World Herald (reprint) 15 Loving What You Do! Michael Savage 16 Live Fast Drive Slow Jon Fischer
Celebrating Future CEO Stars! The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students. Knowing that “experience is the best teacher”, we decided that who better to communicate with potential young entrepreneurs than young entrepreneurs themselves! Thus, Future CEO Stars was born. Future CEO Stars is a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set! Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream. Founder of National Entrepreneurship Week, the Consortium for Entrepreneurship Education is a non-profit collaborative representing 100+ member organizations from national, state and local levels. Together we represent over 40,000 teachers and more than two million students.
19 Class Projects in the REAL World NY REAL
Our common bond is the philosophy that “to be successful in the emergence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.”
21 Emily’s Advice
We invite readers to meet the Consortium members at:
18 Ask GoVenture Media Spark
22 Berries To The Max NCEE 23 Sweet Opportunity Marketplace for Kids 25 Shiv Gaglani National Museum of Education 27 Our Sponsors
March 2009
www.entre-ed.org/_contact
Check out what’s NEW!!! www.futureceostars.com
Published by The Consortium for Entrepreneurship Education 1601 W Fifth Ave. #199 Columbus, OH 43212 www.entre-ed.org [email protected] Publisher: Dr. Cathy Ashmore Editor: Michael Ashmore Graphic Design: SPLASH Designs Publishing Advisors: Soorena Salari, Young Inventors Hub Al Abney, Consortium Advisory Council Annual Subscription Available - $25.00 Contact: [email protected]
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Letter From Your Editor Dear Valued Reader, Being Editor of Future CEO Stars Magazine I have been to many conferences. Sometimes I think too many. Honestly, most of the time it really isn’t something I look forward to. This is not the case with IIEE. It has been my distinct pleasure to be able to attend IIEE’s Young Entrepreneurship Conference for the past two years. It truly is something you need to participate in to believe. It is educational and entertaining, not always an easy combination to achieve, but they do it every year and with style. The air seems charged with a positive energy and enthusiasim that is hard to describe in words and never matched in my experience. The students are excited and anxious to make contacts with each other. Relationships rising from this type of shared experience often lead to lifetime and invaluable business connections. I don’t often make recomendations but I really feel this conference is very beneficial. If there is anyway you can attend it...DO IT!!!! For more information see page 5 and I hope to see you there!! Sincerely, Mike Ashmore Editor Future CEO Stars [email protected]
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Future CEO Stars
March 2009
Look Who’s Speaking at The IIEE Young Entrepreneurs Conference This years 2009 IIEE Young Entrepreneurs Conference has a dynamic group of young speakers. They are movers and shakers in their communities. Here are just a few... Demi Lobo is a 21 year-old entrepreneur, radio personality and singer/songwriter. While in high school, Demi ran a customized hat printing business. Her latest business venture is public and inspirational speaking for various events and organizations. She is a junior at Columbia College majoring in radio. She can be heard on Thursday mornings on WCRX 88.1 FM. Demi has a natural love and passion for entertaining. She says “the stage and the mic make me feel comfy.” This is the second year in a row Demi will be MC-ing the IIEE Young Entrepreneurs Conference. Brandon Griffin has been an integral part of the organization since he was a freshman in high school. Now, as an IIEE alumnus, Brandon has used his resources from his business venture, FYE BYE Magazine to assist his alma mater, Gary West Side High School, in attending the conference. He considers his true passion to be the ability to give to others. He has also created the Brandon L. Griffin Foundation – A Fund of Tides Foundation. Currently Brandon attends Purdue University Calumet where he is majoring in Marketing and Entrepreneurship.
Chris Campbell has been an entrepreneur since he was in elementary school. He operated a lemonade stand and lawn mowing business. At 18 he started a professional landscaping firm which grew to 12 employees and a half million dollars in sales within six months. He sold his business and has since started GreenWerks, an eco-friendly construction company. Chris is a senior at DePaul University. He has been a speaker at the Illinois State MicroEnterprise Initiative (ISMI) conference and was an MC at last year’s IIEE conference.
Hezekiah Griggs is one of this year’s keynote speakers. He is known as America’s Youngest Media Mogul and multimillionaire. He began learning about media and business at the age of 9 when he was paid $15 for a videotape of a church service. After building a successful video production company, Griggs became concerned with the lack of opportunities available for teens to express their voices. To address this he created TRUE (Teens Reaching for a Unified Era) magazine. Realizing that teens could not always afford magazines, Griggs was successful in making the magazine free by attracting dozens of corporate advertisers. In 2003 Griggs started HG3 Media, which allowed him to be at the helm of a vast umbrella corporation which operated six different magazines and various multi-media projects.
Rodney Walker will also be a keynote speaker at this conference. He was featured on the cover of last month’s Future CEO Stars magazine. In January 2008, he launched Forever Life Music & Video Production, which creates videos and music for special occasions and events. His business has generated $5,000 in gross profit. He is currently a student at Morehouse College in Atlanta, Georgia. The Illinois Institute for Entrepreneurship Education (IIEE) invites young entrepreneurs and their instructors to register for the 3rd Annual IIEE Young Entrepreneurs Conference to be held in May of 2009 in the Chicagoland area. Students from around the country participate in: Business Workshops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networking with adult and young entrepreneurs, presentations from nationally known Keynote Speakers and more! For more information go to www.iiee.org or call IIEE at (312)587-9296.
Future CEO Stars
March 2009
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Dallas Is Love! by Tania Foster
D
allas is Love was created in 2004 after a trip my family and I took to Korea to visit some family. While in Korea, it was brought to my attention that we had United States military troops stationed in Korea. Our nation’s focus was on the troops in Iraq, Rightfully so, however the troops stationed in other places worldwide should be recognized as well. Upon my arrival back to the United States I decided that I wanted to show these troops in Korea how much I appreciated them for their efforts to protect not only our country but others as well. I went out and spoke to family, friends and my community about what I wanted to do for these soldiers. I also contacted military organizations and the Pentagon. I was then told that in order to accomplish what I wanted to do I should start my own organization so the funds I raise go straight to the troops. With the help of my community, as well as family and friends, Dallas is Love was started to collect money to convert into AAFES (Army and Air Force Exchange Service) gift cards. The cards benefit soldiers in the 2nd Infantry Division stationed in Korea. As Dallas is Love grew, in 2007 we decided we would expand to benefit troops stationed worldwide. Since then, Dallas is Love has reached out to soldiers in over seven countries. Dallas is Love has been such a rewarding experience! I have gained insight into the military lifestyle and I have a new appreciation for the men and women in our armed forces.
is Love because it is an important cause. Dallas is Love’s goal is to spread the awareness of military involvement. It emphasizes that regardless of political views, we should take notice of the soldiers that are risking their lives to secure the freedom we are given today. On November 11, 2008 Dallas is Love participated in the Dallas Veteran’s Parade. Over the 2008 holiday season, we sent out AAFES gift cards to the soldiers overseas and wished them all a bright holiday season. Dallas is Love is looking forward to 2009 - with the new year we hope to see continued success and growth of the organization. For those who are looking to help others, find your passion, thoroughly research it and go for it. Youth is a beautiful and powerful thing. Express your determination to those around you and you will find there will be people to help you along the way!
Tania Foster Dallas is Love P.O. Box 450911 Garland, TX 75045-0911 www.dallasislove.org
Also, Dallas is Love has been recognized by the NFIB Young Entrepreneur Award. I was honored to be given such an award. This recognition helped spread the word about what we do. I truly enjoy running Dallas Future CEO Stars
March 2009
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Sign of The Times By Katherine Korakakis
É
cole Secondaire Hormisdas-Gamelin, a public high school in Gatineau, Québec, has engaged Mirada Media to install digital signage in their hightraffic areas. Montréal, January 2, 2008 – Mirada Media, a leading provider of digital signage integration based in Montréal, is pleased to announce the recent installation of its ChannelView system at Hormisdas-Gamelin high school, located in Gatineau, Québec. The project marks Mirada’s entry into digital signage integration for the education sector. Hormisdas-Gamelin needed a medium through which it could complement its oral announcements and reduce paper-based bulletins, as well as a means to increase the effectiveness of its communications to the over 1600 students who are enrolled at the school. With these objectives in mind, Mirada installed its ChannelView digital signage system with five commercial-grade 40-inch LCD screens at Hormisdas-Gamelin. Four of these screens are located in the cafeteria, where virtually every student will be able to view them. The remaining screen is placed at the front entrance, and is viewable by students, staff, teachers, and visitors upon entering and leaving the building. The system is used to keep people abreast of in-class news and extracurricular activities such as school trips, sport team performance, and interscholastic competition rankings. The use of digital signage in the educational sector has largely been restricted to universities until recently, and installations in K-12 schools are becoming more
Future CEO Stars
March 2009
popular, as children continue to be exposed to digital media at younger ages. Eric Morello, Mirada Media’s director of marketing, expects this trend to continue, arguing that “Digital signage is the natural evolution of audio- and text-based communications within schools. With today’s generation growing up in a media-rich environment, using printed and verbal announcements no longer has the same effectiveness that it did years ago. Digital signage is the ideal solution for communicating to students, as it is a visually engaging medium that can help in distributing the message to a media-savvy audience.” Ease of use was also a key selling point for HormisdasGamelin in adopting Mirada’s ChannelView digital signage system. In just a few minutes, users can log into an intranet site, prepare the text, add images, and publish their content. Remi Racine, one of Hormisdas-Gamelin’s vice-principals, enjoys the ChannelView system, and says that “the system is easy to use and almost no training was required”. In addition, should any changes to the school’s content be required, modifications can be made in real time via the user-friendly ChannelView system without disrupting the display and cycling of content. École Secondaire Hormisdas-Gamelin offers many vocational and training programs in addition to its general education (grades 7-11) offering. These programs can be consulted at
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Entrepreneurs Hit The Spot By Donna Martin
T
he Spirit Spot is the pride and joy of students in the Academy of Entrepreneurship, a four-year magnet program at Buchholz High School (Gainesville, Florida). This school-based enterprise is in its ninth year of operation and has earned DECA’s gold-level certification in each of the last five years. (DECA is an international association of students in marketing, management, and entrepreneurship.) Sales have grown each year and reached $45,000 last year with an overall profit margin of 25 percent. Store profits are used to pay travel expenses to DECA State and International competitions. Seniors in the Retail Essentials class are responsible for all aspects of operating the 1200 sq. ft. facility. One side of the store is a café providing healthy snacks and beverages; the other side offers t-shirts, hoodies, beads, tattoos, and similar items. During football season the apparel section is quite busy selling schoolthemed merchandise; sales drop off considerably after the winter holidays, so students create special marketing campaigns to increase consumer traffic. One department bringing consistent sales is the bookstore. English teachers require students to read several books for “outside reading,” and many students purchase their own copies.
Tyler Vickery, Ashley Chaffin, Wilamena Hopkins, Sara Smith, Ted Li. Row 2 Jordan Weingart, Sean Redmond, and Joey Stagliano. Through this school-based enterprise, students gain real insight into actually operating their own business, since they make most of the decisions about inventory, pricing, merchandising, and spending the profits. “Since we purchase on a small volume, our markup isn’t very large,” explains Ashley, “so when we make bad purchasing decisions, it really hurts our margins. Sometimes we have to sell at a loss just to move the inventory.” Although the store is open for student business only before school and during the two lunch shifts, faculty, staff and parents are welcome throughout the school day. Through creative class scheduling, seniors are available every period to assist shoppers as well as to bake cookies, make deposits, order inventory, and perform other essential functions of a retail operation. To staff the store before school, underclass students are encouraged to work. This experience gives them valuable understanding of how the store operates and will pay off in leadership later on. The Spirit Spot is essentially an incubator for teaching entrepreneurship, giving students real hands-on experience in a guided business environment.
Academy Director Donna Martin supervises the students as they run the store, and Buchholz senior and Chief Operations Officer (COO) Ashley Chaffin oversees all aspects of daily activities. Working directly under her are the Chief Marketing and Finance officers and store managers. All employees are required to complete food safety and customer service training and pass a test before working, and employees are rotated throughout all the positions on a regular basis. Future CEO Stars
March 2009
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By Sarah Farzam Using Language and Music to Bridge Gaps
W
hen I was eight I collected rocks, glued googley eyes on them, painted the word “hello” in the various languages I knew and sold them as charming paper weights for fifty cents. I would paint hola or salam in bright colors so if my customers ever met someone who spoke those languages, they would be better equipped to make friends with them. From this point the theme of using languages as a vehicle to bridge gaps and generate cultural awareness became a priority in my life. I moved to New York City from California to teach high school in Brooklyn. Due to insufficient compensation I took a job as a cocktail waitress at night. On Sundays (my only day off) I frequented various parks. I noticed an abundance of infants, toddlers, and preschoolers and would socialize with their mothers who would later become my target consumer. Market research carried out on park benches led me to conclude the modern Manhattan globally conscious mom is on the hunt for a children’s program with high educational and entertainment value. I decided to fill this need and launch Bilingual Birdies, a language and music program for young children. Studying literature and education in college allowed me to write a dynamic curriculum for early language acquisition. Today Bilingual Birdies offers 27 weekly classes in Spanish, Hebrew, French and Mandarin in various preschools and community centers around New York. The idea is for children under five years to learn words in a second language through live music, Future CEO Stars
March 2009
For more information visit www.bilingualbirdies.com movement, dance, puppetry, and exploratory games. After one semester kids become familiar with simple vocabulary including counting, colors, animals, fruits, and more. Most importantly the kids learn polite greetings and how to say please and thank you in the second language. I hope learning new words will provide more opportunities for them later in life when making new friends, pursing a job in a global market, and ultimately growing into compassionate adults. Starting and sustaining my own company has been a relentless effort. In the beginning I faced the challenge of having zero brand recognition, high competition, and limited skills. I sought entrepreneurship training from The National Foundation for Teaching Entrepreneurship (NFTE) and used the knowledge I gained to excel. Business basics like marketing once seemed unattainable and are now second nature practices. I utilize the internet including blogs, parenting websites, and search engine optimization to spread the word about Bilingual Birdies in a clear and professional way. The best thing about being an entrepreneur is that I can fill my days pursuing my passions (education, music, language, culture) and take control of my financial future. I find my personal secrets to success include: taking risks, being aware in the moment, and honoring small victories. Fine tuning these qualities have allowed me to see a long and prosperous life for my company including licensing and merchandising as well as a future children’s television show.
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Planting Seeds of
Entrepreneurship BY STEFANIE MONGE OMAHA WORLD HERALD STAFF WRITER Hannah Pavelka, age 10 sells beeswax candles and yo-yo balloons
A
bout a dozen members of the E-ship entrepreneurship club for young people recently showcased their businesses in an expo at the University of Nebraska at Omaha. Ranging from 6 to 14 years old, the youngsters displayed and sold handmade products that included baked goods, dog treats and jewelry. Some of the more unusual items were wallets and purses made from duct tape. A group of students and volunteers from UNO’s International Professional Development program, which helps young professionals from outside of the United States develop business skills, attended to give feedback to the E-ship members. “The club’s purpose is to prepare children to own their own businesses,” said Janita Pavelka, the club’s organizer. “The event allowed the participants, all home-schooled, to gain experience talking about their businesses in order to promote and sell their products. The best way to learn is hands-on.” Twelve-year-old Paul Fox sold wallets that he made from colored duct tape, along with his origami creations. Origami is the traditional Japanese art of paper folding. Paul’s business is called the Duct Tape Shack. Paul said he was inspired to try to make money from his hobbies because of the business owners he met at E-ship Club meetings. “I just like making stuff,” he said. “And duct tape is pretty cheap, and you can make a lot of stuff with it.” He said it took 30 cents’ worth of tape to make a change holder, which he sells for $1.50. All his products cost from 50 cents
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to $3. The expo marked the first time Paul tried to sell his creations to people other than friends or family members. He said he learned how to log his inventory and sales through his involvement with the club. Business owners attend club meetings to talk about different aspects of running a business. Pavelka said it is important to get children involved with entrepreneurship at a young age so they have the courage and confidence to become business owners as adults. “It (the expo) gives them that little boost. They make a few sales and feel good about it. Children are prime candidates for creating business ideas because they have less fear of rejection and other people’s opinions,” Pavelka said. “They also have many ideas. The sky’s the limit, and there’s not a dumb idea.” Pavelka’s four children were among those at the expo selling their products, which included baked goods, jewelry, soap and beeswax candles. Amanya, 8, started A’s Seed Money, which sells sunflower seeds grown in South Dakota. Like Pavelka’s other children, she donates 10 percent of her profits to charity. Amanya had business cards and fliers about her business at her display area. She said she and her siblings help each other with their businesses. The family even has a Web site that promotes their various businesses.
Article reprinted with permission from the Omaha World Herald Future CEO Stars
March 2009
Loving What You Do! By Michael Savage
I
’m Michael Savage, owner of MDS Web Studios, Inc. a web design company located in Lillington, North Carolina and freshmen at Campbell University. I first got into web design when I was 13 and the paintball team I was playing for wanted a website. I volunteered to learn how to make websites and did just that. I instantly knew I wanted to create more websites and for more people so my business really began at that point. In late 2008, I entered my idea for a web design company into a state business plan competition, Hop On The Bus!, and took 2nd place and won a prize of $750, I used the money to purchase new software, print business cards and place a few small advertisements to promote my business. In the last twelve months I have been through many experiences - some good, some bad, but all have helped me bring my business to the success it is now. Today MDS Web Studios has more then 10 active clients and maintains more then 20 websites at any given time. We offer 7 services including web design, website management, content management systems, web site usability, graphic design, web hosting and Search Engine Optimization with two more in the works. Owning my own business while in high school was interesting and challenging but owning one in college is even more interesting and challenging. I enjoy creating website because it is the most effective and affordable methods of marketing for any company or service. I also enjoy it because it is measurable. I can tell you how many people visited my client’s site yesterday and if they contacted that client in response, that which allows us to make changes to that client’s website to make sure they achieve the best Return on Marketing Investment (ROMI). The main technique we use at MDS Web Studios to reach new clients is networking. We go to events, meet people, tell them what we do and why. Also our clients are our biggest advertisement - we make sure that they are happy with our service. For example, we have a client that was so happy with us they went around to every table in their restaurant and started handing out our business cards. It’s about making sure the customer is put first and never make them feel like you don’t want to be working with them. Remember they are your biggest asset. Future CEO Stars
March 2009
One obstacle I had to over come while in high school was my age. At 18 many people question if you can deliver results, which is a very understandable question. I reassured my clients that if I didn’t deliver results they could have every penny back and we have yet to be asked for their money back. But there are more ways to overcome this obstacle for all you young entrepreneurs and one-way is to be confident. If your product or service will work for them don’t back down to just a few questions about how and why it will work for them. If you don’t believe in your product or service why should they? One secret to success is have a good support team, whether is mom, dad, brother, sister, girlfriend whomever; make sure they are there to prop you up when you start to think you can’t do something because it will happen. You will get down on yourself at some point but make sure they are there to talk to you and make sure they let you know you can do it because you can. The second secret to success is to talk about your ideas: talk about them to your family get feedback talk to someone already in that field, never go in blind. When you talk to people they give you different perspectives on your product/service/situation. It really helped talking to Bronsink Design, a graphic design company, about landing larger clients and talking to people about how my products and services will help them. I’ll leave you with one last tip for success: take charge don’t let anyone or anything stand in your way of becoming successful; there is no reason to not achieve your dreams. Stay confident, stay focused, and stay organized! I enjoy every aspect of my job. The money is just an added bonus I love working with clients on a daily base’s and love to see their company grow and prosper. I plan to continue to take on new clients with my web design company and try to increase the services we offer as time goes on. I am currently working on a new venture that is currently in its startup funding stage. The new venture will work with my existing company by providing a content management system that clients can use to quickly and easily update their website content.
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Live Fast Drive Slow By Jon Fischer
I
’m Jon Fischer. I am an entrepreneur, business owner, technologist and competitive athlete. I was a founding member of the US First/ First Lego League Lunenburg Robotics Team. We were state champions in 2000, 2001 and 2002. The staff at US First told us we were the most successful team in the history of the league. I was a nationally ranked competitive free-ride skier for 5 years. I trained year round at home and at the US Olympic Training Center in Lake Placid NY. I competed for the Wachusett Mountain Free-ride Team and the Waterville Valley Free-ride Team. I know what it takes to win.
Product Idea - 2005 In 2005, as a high school sophomore, I entered the Massachusetts State Science Fair. Since I had an interest in the Global Positioning System (GPS) and I knew that teen speeding was a serious social problem, I decided to develop a prototype to solve that problem. When I researched teen driving fatalities, I found out that most speed related fatalities occur on secondary roads. I also discovered that there were no products on the market to address this issue. Without realizing it, I had discovered a market niche that I could attack. I developed my first prototype data logger using a Rabbit Microprocessor and a Garmin serial GPS module. I struggled to program the Rabbit Microprocessor, but eventually got my algorithms working. I remember driving around in my father’s car the night before the fair and seeing my prototype identify secondary road speeding by flashing a blue LED. I won $100 for my high school, Lunenburg High. At the end of the school year, I left for my annual summer training program at the US Olympic Training Center in Lake Placid NY. While I was training that summer, my father emailed me an article about an upcoming business plan competition at the Mount Wachusett Community College in Gardner MA. I decided to write a business plan for my product and enter the competition. With my parent’s help, I wrote my plan, presented it and won the Grand Prize. I used the money to apply for a patent on my algorithms, register my trade mark and trade name, register my domain names, (speeddemon.org), livefastdriveslow.com and livefast-drive-slow.com) and put up my first marketing website.
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Future CEO Stars
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Incorporation and Start-Up - 2006 At the beginning of 2006, when I was a high school junior, the organizer of the Mount Wachusett Community College business plan competition told me about the NFIB Young Entrepreneur Foundation/ Bizfilings Business Plan Competition. I updated my plan and submitted it. I was so surprised when I won the Grand Prize. I had a memorable trip to the NFIB summit in Washington DC, met a lot of great people, and won $7500 for my business and an incorporation from Bizfilings. I put all my winnings into my newly incorporated Company, Speed Demon Inc. and hired my first employee, a part time software engineer to port my algorithms to the FastraxuTrace telematics platform.
Fund Raising - 2007 In my senior year of high school, my guidance counselor told me about the McKelvey Foundation scholarship program for Entrepreneurs. I applied and won a $40,000 scholarship. I also applied to the NFIB Young Entrepreneur Foundation and won the Don Cogman $1000 Scholarship. My school of choice was Champlain College in Burlington VT. They had the BYOBiz program for entrepreneurs and some of the best skiing in the east. When I presented my Company to the President of Champlain College, Dr. Dave Finney, he offered to match my McKelvey Foundation Scholarship. At that point, I had raised over $100,000 in business plan competition winnings and scholarships. Since my college costs were now covered and after a little negotiating, my parents agreed to invest the money they had set aside for my college education into my Company.
High Tech Product Development - 2008 My product, the Speed Demon Teen Driving Monitor, was starting to come together. I needed to develop a world class infrastructure so I hired a second part time software engineer to develop the user portal and server platform. We began system development using open source portal development software from Liferay and the open source Linux/MYSQL/ Apache/Tomcat implementation for the servers. We chose open source to keep the costs low and we all agreed that this platform would be extremely stable and scalable. We each have spent thousands of hours developing, testing and refining the system.
Product Launch - 2009 I am now ready to launch my first consumer product, the Speed Demon Teen Driving Monitor. Because I have developed my Company carefully and without using any external capital, I am not concerned about current economic conditions. I am proud to say that although I have invested 3 years of effort into my Company, I have not taken any money out. I have re-invested all revenues into product development. I am launching The Speed Demon Teen Driving Monitor in the Spring of 2009. You can see my product at www.livefastdriveslow.com.
Giving Something Back In 2008, because the NFIB Young Entrepreneur Foundation was instrumental in my business startup and because I was inspired by Mr. Andy McKelvey, the founder of the McKelvey Foundation, I worked with the NFIB Young Entrepreneur Foundation to co-sponsor the Speed Demon/NFIB Young Entrepreneur Foundation scholarship for a Massachusetts High School Senior. This year, 2009, marks the second year of this scholarship. Future CEO Stars
March 2009
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Ask GoVenture
“
How can I improve my communication skills?
When communicating with a prospect, partner, or customer, using appropriate language can be very effective in realizing your objectives. This goes beyond being polite and articulate, and focuses on making the person feel at ease and comfortable with the conversation and the result that you are attempting to achieve. It is important to recognize that your delivery can directly affect how your message is received. This is particularly true in situations that are not face-to-face, such as with email or telephone conversations, when you do not have the opportunity to support your message with appropriate body language.
”
Written words (email, letters) are often the most difficult to interpret properly. It is quite easy to misinterpret language as harsh, impolite, impersonal, sarcastic, or accusatory. Extra care must be taken when using written communication. With telephone communications, a simple rule is to smile while speaking. It is believed that a smile will infuse warmth into the tone of your voice and improve how your message is received. Also be sure to listen intently, speak clearly, and be responsive when the other party is speaking.
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T P X T G A L L O W A N C E Z I Y E V
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M U T U A L W D D R E U Y N X N V S T
P H M X T Z A T U F I R O X R V M C C
A H G U A N G X L N A I Q J J E P J S
C I L G N Z E R H L T M H N H S N N K
S X O U Y Y S E A A S V K G E T R R L
ACCOUNTS ALLOWANCE ANNUITY ASSETS BUDGET
K E I D O P R S L P R T E W W M Q I X
L T C G K I Y F S I M N N A P E I H B
Y A K U T P N Z D C D I C U N N U R M
P F Z A R I U Q N N F S S I O T O C P
J K N O P I R A U I H X E X I C D F F
K C O T S T T F F R U J I S I C C C V
E K U T I A S I X P I D W H P D T A R
FUNDS INFLATION INHERITANCE INVESTMENT MUTUAL
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BERRIES TO THE MAX !!! By Max Middleton and Beverly Roy Photo Courtesy of Tannery Hill Studios, Inc.
M
ax Middleton has grown up on the campus of Hebron Academy in Hebron, Maine. It is a dream location for a kid, with 1500 acres of rolling hills and woods, plenty of ball fields, an indoor hockey rink, and a brand new athletic center all at his disposal. On the flip side, Hebron is a rural town and a traditional lemonade stand on a hot summer day doesn’t draw a lot of business. When Hebron Academy hosted the EntrePrep Summer Institute in July 2008, Max jumped at the chance to run his own business. He didn’t take lemons and make lemonade but he did use the natural resources available to him and make the most of them. Berries to the Max was born of a family tradition, a local delicacy and Max’s entrepreneurial spirit. There are blueberries everywhere in Maine, from the rocky coast to the foothills of the Presidential mountain range. Most Mainers have gone berry picking and Max is no exception. His family has enjoyed wild blueberries on their cereal and in pancakes and muffins for years. They have made their share of jam and ice cream topping from berries gathered on hikes and outings. Over the years they have given away a lot of jam and everyone always asked for more. Max knew immediately what his EntrePrep business would be and where to get the most important ingredient. But he quickly realized that this was going to be a lot more work than just making jam. EntrePrep week began with speakers and presentations on generating ideas and putting together a business plan. Field trips to local businesses helped students understand finance and marketing and how to make a good presentation. Max would need to prove his concept could work; he needed to find a certified kitchen where he could produce his jam and somewhere
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to sell it. Suddenly, time management was a big priority. How was he going to get all of this done, and make jam, in just a week? The major ingredients in jam are berries, sugar and pectin, and Max needed berries. One batch fills about eight jars and he planned to make 72 jars (nine batches); this would require 36 cups of blueberries. Wild Maine blueberries are small and sweet and 36 cups would take a very long time to pick so Max compromised. He convinced a couple of friends to help out and they all picked blueberries on a hiking trail nearby. They also picked cultivated raspberries at a local farm. He had one day for production and found a certified kitchen available at the Greenwood Mountain Inn. The plan worked beautifully. Now he had two flavors to sell, his cost was still within his budget and he had time to get it all done. On Friday afternoon Max set up in front of the post office, where he knew many town residents would stop to pick up their mail. He sold all 72 jars of jam, paid back his investor, and made a profit of nearly $100. Berries to the Max was a success. Max decided to keep going. He came up with a creative and ‘green’ marketing strategy. He would reuse jars and anyone who returned their jars to him would get a discount off their next purchase. This ensured him an inexpensive supply of jars and helped him predict his sales. He also branched out to add strawberry and peach jam. In this small town, Berries to the Max is building a reputation and the word is getting around. People are suggesting new flavors and Berries to the Max is being served at the Inn. The jam is good and the ingredients are local. If only lemons grew in Maine, maybe Max would try marmalade!
Future CEO Stars
March 2009
SWEET OPPORTUNITY By Cooper Tonnessen Image by IStockphoto.com
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hen I was about ten years old, I visited my Great Uncle Glenn in southwestern Kansas where he showed me his honey bees. Over the times I visited him each summer, I grew more interested in the operation of honey bees. In June of 2003, Uncle Glenn brought me two hives of bees from his home in Kansas. My father contacted a friend of the family, Terry Volk, owner of Volk’s Honey, to work with me. Terry and his son Allen took me with them on several different trips to check hives and to pull the honey from them. In return for my help, Terry checked my hives for diseases and extracted my first crop of honey for me. I decided to attend a Marketplace for Kids Education Day in Bottineau soon after this. This allowed me to experience the many options open to entrepreneurship and to show others what was possible by learning about a certain activity and how even a young person can start and be successful in a small business. And, in 2008, I was able to be a part of Marketplace for Kids again as a guest speaker. It is important for young people to know what is started even at a young age can be continued for many years, often growing into a larger business. My honey bee operation is such an example. My business is much larger now than it was when I was in the 5th grade. For instance, my hives now travel to California with Terry’s hives each autumn where they pollinate different fruits. Currently, I continue to monitor my own hives, but Terry and Allen are always Future CEO Stars
March 2009
available for advice. I worked for Volk’s for three extraction seasons to learn the extraction process and now I am able to operate all the equipment from start to finish in the extraction process. My first objective was to follow the honey bee season in its entire cycle. The cycle starts in June of each year when the hives are split and I put new queen bees in each of my hives. The hives are placed on pallets at different locations so that the bees can pollinate different plants and obtain nectar from alfalfa, clover, and sunflowers. The hives are checked periodically during the summer and the honey is extracted in August and September. When extracting season is complete, the hives are shipped back to California for wintering. My second objective was to increase my knowledge in the apiary business, including bee diseases and pests. If left untreated, I could lose my entire yard and profit to a disease or pest that could have been prevented. A third goal was to establish a market for my honey products. I want my clientele to be satisfied with the honey products I market and return for future purchases. I also want to maintain the retail market for my honey as well as sell to our school hot lunch program. My honey has been used in the hot lunch program for the last two years. I have also sold honey during our annual FFA fruit and pizza sales.
My honey is sold in twelve ounce bear-shaped containers, onepound creamed honey containers, three-pound jugs, and five-pound jug containers. I have sold honey at church, school, and athletic events. Many of my customers are repeat customers. One customer purchases several five-pound jugs at a time to sweeten his tea. I made this connection through a mutual friend. I have family support and they sell honey for me through their hobby business in southwest Kansas. I also sponsor a chapter ad during FFA Week, print my own business cards, and recently had jackets made with my business logo. This year was the fifth year I was able to complete the honeybee cycle on my own from start to finish. When I first began my honey bee operation, I had two single hives. I now own sixteen double hives. This past summer and autumn I was employed by a custom harvesting company out of Emporia, Kansas. I have worked in Texas, Kansas, Colorado and Montana. Soon I will be attending the North Dakota State School of Science to acquire my degree in Diesel Technology. I want to continue my honey bee operation of 16 double hives that will provide me with supplemental income and to continue living in North Dakota.
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e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please feel free to visit their websites listed below.
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FUTURE CEO STARS In This Issue
Live Fast Drive Slow Jon Fischer and his Teen Speed Monitoring System
FUTURE CEO STARS In This Issue… 4 Letter From Your Editor 5 Look Who’s Speaking .... Il Institute for Entre. Ed. 8 Dallas Is Love NFIB YEH 9 Sign of the Times Réseau des CJE du Québec 11 Entrepreneurs Hit the Spot Buchholz Academy 13 Bilingual Birdies NFTE, Inc. 14 Planting Seeds of Entrepreneurship Omaha World Herald (reprint) 15 Loving What You Do! Michael Savage 16 Live Fast Drive Slow Jon Fischer
Celebrating Future CEO Stars! The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students. Knowing that “experience is the best teacher”, we decided that who better to communicate with potential young entrepreneurs than young entrepreneurs themselves! Thus, Future CEO Stars was born. Future CEO Stars is a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set! Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream. Founder of National Entrepreneurship Week, the Consortium for Entrepreneurship Education is a non-profit collaborative representing 100+ member organizations from national, state and local levels. Together we represent over 40,000 teachers and more than two million students.
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Our common bond is the philosophy that “to be successful in the emergence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.”
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We invite readers to meet the Consortium members at:
18 Ask GoVenture Media Spark
22 Berries To The Max NCEE 23 Sweet Opportunity Marketplace for Kids 25 Shiv Gaglani National Museum of Education 27 Our Sponsors
March 2009
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Letter From Your Editor Dear Valued Reader, Being Editor of Future CEO Stars Magazine I have been to many conferences. Sometimes I think too many. Honestly, most of the time it really isn’t something I look forward to. This is not the case with IIEE. It has been my distinct pleasure to be able to attend IIEE’s Young Entrepreneurship Conference for the past two years. It truly is something you need to participate in to believe. It is educational and entertaining, not always an easy combination to achieve, but they do it every year and with style. The air seems charged with a positive energy and enthusiasim that is hard to describe in words and never matched in my experience. The students are excited and anxious to make contacts with each other. Relationships rising from this type of shared experience often lead to lifetime and invaluable business connections. I don’t often make recomendations but I really feel this conference is very beneficial. If there is anyway you can attend it...DO IT!!!! For more information see page 5 and I hope to see you there!! Sincerely, Mike Ashmore Editor Future CEO Stars [email protected]
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Look Who’s Speaking at The IIEE Young Entrepreneurs Conference This years 2009 IIEE Young Entrepreneurs Conference has a dynamic group of young speakers. They are movers and shakers in their communities. Here are just a few... Demi Lobo is a 21 year-old entrepreneur, radio personality and singer/songwriter. While in high school, Demi ran a customized hat printing business. Her latest business venture is public and inspirational speaking for various events and organizations. She is a junior at Columbia College majoring in radio. She can be heard on Thursday mornings on WCRX 88.1 FM. Demi has a natural love and passion for entertaining. She says “the stage and the mic make me feel comfy.” This is the second year in a row Demi will be MC-ing the IIEE Young Entrepreneurs Conference. Brandon Griffin has been an integral part of the organization since he was a freshman in high school. Now, as an IIEE alumnus, Brandon has used his resources from his business venture, FYE BYE Magazine to assist his alma mater, Gary West Side High School, in attending the conference. He considers his true passion to be the ability to give to others. He has also created the Brandon L. Griffin Foundation – A Fund of Tides Foundation. Currently Brandon attends Purdue University Calumet where he is majoring in Marketing and Entrepreneurship.
Chris Campbell has been an entrepreneur since he was in elementary school. He operated a lemonade stand and lawn mowing business. At 18 he started a professional landscaping firm which grew to 12 employees and a half million dollars in sales within six months. He sold his business and has since started GreenWerks, an eco-friendly construction company. Chris is a senior at DePaul University. He has been a speaker at the Illinois State MicroEnterprise Initiative (ISMI) conference and was an MC at last year’s IIEE conference.
Hezekiah Griggs is one of this year’s keynote speakers. He is known as America’s Youngest Media Mogul and multimillionaire. He began learning about media and business at the age of 9 when he was paid $15 for a videotape of a church service. After building a successful video production company, Griggs became concerned with the lack of opportunities available for teens to express their voices. To address this he created TRUE (Teens Reaching for a Unified Era) magazine. Realizing that teens could not always afford magazines, Griggs was successful in making the magazine free by attracting dozens of corporate advertisers. In 2003 Griggs started HG3 Media, which allowed him to be at the helm of a vast umbrella corporation which operated six different magazines and various multi-media projects.
Rodney Walker will also be a keynote speaker at this conference. He was featured on the cover of last month’s Future CEO Stars magazine. In January 2008, he launched Forever Life Music & Video Production, which creates videos and music for special occasions and events. His business has generated $5,000 in gross profit. He is currently a student at Morehouse College in Atlanta, Georgia. The Illinois Institute for Entrepreneurship Education (IIEE) invites young entrepreneurs and their instructors to register for the 3rd Annual IIEE Young Entrepreneurs Conference to be held in May of 2009 in the Chicagoland area. Students from around the country participate in: Business Workshops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networking with adult and young entrepreneurs, presentations from nationally known Keynote Speakers and more! For more information go to www.iiee.org or call IIEE at (312)587-9296.
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March 2009
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Dallas Is Love! by Tania Foster
D
allas is Love was created in 2004 after a trip my family and I took to Korea to visit some family. While in Korea, it was brought to my attention that we had United States military troops stationed in Korea. Our nation’s focus was on the troops in Iraq, Rightfully so, however the troops stationed in other places worldwide should be recognized as well. Upon my arrival back to the United States I decided that I wanted to show these troops in Korea how much I appreciated them for their efforts to protect not only our country but others as well. I went out and spoke to family, friends and my community about what I wanted to do for these soldiers. I also contacted military organizations and the Pentagon. I was then told that in order to accomplish what I wanted to do I should start my own organization so the funds I raise go straight to the troops. With the help of my community, as well as family and friends, Dallas is Love was started to collect money to convert into AAFES (Army and Air Force Exchange Service) gift cards. The cards benefit soldiers in the 2nd Infantry Division stationed in Korea. As Dallas is Love grew, in 2007 we decided we would expand to benefit troops stationed worldwide. Since then, Dallas is Love has reached out to soldiers in over seven countries. Dallas is Love has been such a rewarding experience! I have gained insight into the military lifestyle and I have a new appreciation for the men and women in our armed forces.
is Love because it is an important cause. Dallas is Love’s goal is to spread the awareness of military involvement. It emphasizes that regardless of political views, we should take notice of the soldiers that are risking their lives to secure the freedom we are given today. On November 11, 2008 Dallas is Love participated in the Dallas Veteran’s Parade. Over the 2008 holiday season, we sent out AAFES gift cards to the soldiers overseas and wished them all a bright holiday season. Dallas is Love is looking forward to 2009 - with the new year we hope to see continued success and growth of the organization. For those who are looking to help others, find your passion, thoroughly research it and go for it. Youth is a beautiful and powerful thing. Express your determination to those around you and you will find there will be people to help you along the way!
Tania Foster Dallas is Love P.O. Box 450911 Garland, TX 75045-0911 www.dallasislove.org
Also, Dallas is Love has been recognized by the NFIB Young Entrepreneur Award. I was honored to be given such an award. This recognition helped spread the word about what we do. I truly enjoy running Dallas Future CEO Stars
March 2009
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Sign of The Times By Katherine Korakakis
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cole Secondaire Hormisdas-Gamelin, a public high school in Gatineau, Québec, has engaged Mirada Media to install digital signage in their hightraffic areas. Montréal, January 2, 2008 – Mirada Media, a leading provider of digital signage integration based in Montréal, is pleased to announce the recent installation of its ChannelView system at Hormisdas-Gamelin high school, located in Gatineau, Québec. The project marks Mirada’s entry into digital signage integration for the education sector. Hormisdas-Gamelin needed a medium through which it could complement its oral announcements and reduce paper-based bulletins, as well as a means to increase the effectiveness of its communications to the over 1600 students who are enrolled at the school. With these objectives in mind, Mirada installed its ChannelView digital signage system with five commercial-grade 40-inch LCD screens at Hormisdas-Gamelin. Four of these screens are located in the cafeteria, where virtually every student will be able to view them. The remaining screen is placed at the front entrance, and is viewable by students, staff, teachers, and visitors upon entering and leaving the building. The system is used to keep people abreast of in-class news and extracurricular activities such as school trips, sport team performance, and interscholastic competition rankings. The use of digital signage in the educational sector has largely been restricted to universities until recently, and installations in K-12 schools are becoming more
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popular, as children continue to be exposed to digital media at younger ages. Eric Morello, Mirada Media’s director of marketing, expects this trend to continue, arguing that “Digital signage is the natural evolution of audio- and text-based communications within schools. With today’s generation growing up in a media-rich environment, using printed and verbal announcements no longer has the same effectiveness that it did years ago. Digital signage is the ideal solution for communicating to students, as it is a visually engaging medium that can help in distributing the message to a media-savvy audience.” Ease of use was also a key selling point for HormisdasGamelin in adopting Mirada’s ChannelView digital signage system. In just a few minutes, users can log into an intranet site, prepare the text, add images, and publish their content. Remi Racine, one of Hormisdas-Gamelin’s vice-principals, enjoys the ChannelView system, and says that “the system is easy to use and almost no training was required”. In addition, should any changes to the school’s content be required, modifications can be made in real time via the user-friendly ChannelView system without disrupting the display and cycling of content. École Secondaire Hormisdas-Gamelin offers many vocational and training programs in addition to its general education (grades 7-11) offering. These programs can be consulted at
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Entrepreneurs Hit The Spot By Donna Martin
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he Spirit Spot is the pride and joy of students in the Academy of Entrepreneurship, a four-year magnet program at Buchholz High School (Gainesville, Florida). This school-based enterprise is in its ninth year of operation and has earned DECA’s gold-level certification in each of the last five years. (DECA is an international association of students in marketing, management, and entrepreneurship.) Sales have grown each year and reached $45,000 last year with an overall profit margin of 25 percent. Store profits are used to pay travel expenses to DECA State and International competitions. Seniors in the Retail Essentials class are responsible for all aspects of operating the 1200 sq. ft. facility. One side of the store is a café providing healthy snacks and beverages; the other side offers t-shirts, hoodies, beads, tattoos, and similar items. During football season the apparel section is quite busy selling schoolthemed merchandise; sales drop off considerably after the winter holidays, so students create special marketing campaigns to increase consumer traffic. One department bringing consistent sales is the bookstore. English teachers require students to read several books for “outside reading,” and many students purchase their own copies.
Tyler Vickery, Ashley Chaffin, Wilamena Hopkins, Sara Smith, Ted Li. Row 2 Jordan Weingart, Sean Redmond, and Joey Stagliano. Through this school-based enterprise, students gain real insight into actually operating their own business, since they make most of the decisions about inventory, pricing, merchandising, and spending the profits. “Since we purchase on a small volume, our markup isn’t very large,” explains Ashley, “so when we make bad purchasing decisions, it really hurts our margins. Sometimes we have to sell at a loss just to move the inventory.” Although the store is open for student business only before school and during the two lunch shifts, faculty, staff and parents are welcome throughout the school day. Through creative class scheduling, seniors are available every period to assist shoppers as well as to bake cookies, make deposits, order inventory, and perform other essential functions of a retail operation. To staff the store before school, underclass students are encouraged to work. This experience gives them valuable understanding of how the store operates and will pay off in leadership later on. The Spirit Spot is essentially an incubator for teaching entrepreneurship, giving students real hands-on experience in a guided business environment.
Academy Director Donna Martin supervises the students as they run the store, and Buchholz senior and Chief Operations Officer (COO) Ashley Chaffin oversees all aspects of daily activities. Working directly under her are the Chief Marketing and Finance officers and store managers. All employees are required to complete food safety and customer service training and pass a test before working, and employees are rotated throughout all the positions on a regular basis. Future CEO Stars
March 2009
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The National Foundation for Teaching Entrepreneurship’s How to Start & Operate a Small Business 10TH EDITION NFTE’s new, improved and enhanced version of the 9th edition curriculum, the 2002 winner of the prestigious Golden Lamp Award ). for Books, given by the Association of Educational Publishers (AEP). This 50 chapter, 10-unit, hardbound, full-color textbook covers the essential business and entrepreneurial concepts of how to start and operate a small business enterprise. Complex business concepts are presented in clear, simple, and easy to understand language and essential skills are reinforced in a relevant and highly readable context. The text is particularly useful as a tool to engage students in learning because the topic of owning a business is highly motivating. It is ideal for high school students in grades 9-12. Also available N N N N
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By Sarah Farzam Using Language and Music to Bridge Gaps
W
hen I was eight I collected rocks, glued googley eyes on them, painted the word “hello” in the various languages I knew and sold them as charming paper weights for fifty cents. I would paint hola or salam in bright colors so if my customers ever met someone who spoke those languages, they would be better equipped to make friends with them. From this point the theme of using languages as a vehicle to bridge gaps and generate cultural awareness became a priority in my life. I moved to New York City from California to teach high school in Brooklyn. Due to insufficient compensation I took a job as a cocktail waitress at night. On Sundays (my only day off) I frequented various parks. I noticed an abundance of infants, toddlers, and preschoolers and would socialize with their mothers who would later become my target consumer. Market research carried out on park benches led me to conclude the modern Manhattan globally conscious mom is on the hunt for a children’s program with high educational and entertainment value. I decided to fill this need and launch Bilingual Birdies, a language and music program for young children. Studying literature and education in college allowed me to write a dynamic curriculum for early language acquisition. Today Bilingual Birdies offers 27 weekly classes in Spanish, Hebrew, French and Mandarin in various preschools and community centers around New York. The idea is for children under five years to learn words in a second language through live music, Future CEO Stars
March 2009
For more information visit www.bilingualbirdies.com movement, dance, puppetry, and exploratory games. After one semester kids become familiar with simple vocabulary including counting, colors, animals, fruits, and more. Most importantly the kids learn polite greetings and how to say please and thank you in the second language. I hope learning new words will provide more opportunities for them later in life when making new friends, pursing a job in a global market, and ultimately growing into compassionate adults. Starting and sustaining my own company has been a relentless effort. In the beginning I faced the challenge of having zero brand recognition, high competition, and limited skills. I sought entrepreneurship training from The National Foundation for Teaching Entrepreneurship (NFTE) and used the knowledge I gained to excel. Business basics like marketing once seemed unattainable and are now second nature practices. I utilize the internet including blogs, parenting websites, and search engine optimization to spread the word about Bilingual Birdies in a clear and professional way. The best thing about being an entrepreneur is that I can fill my days pursuing my passions (education, music, language, culture) and take control of my financial future. I find my personal secrets to success include: taking risks, being aware in the moment, and honoring small victories. Fine tuning these qualities have allowed me to see a long and prosperous life for my company including licensing and merchandising as well as a future children’s television show.
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Planting Seeds of
Entrepreneurship BY STEFANIE MONGE OMAHA WORLD HERALD STAFF WRITER Hannah Pavelka, age 10 sells beeswax candles and yo-yo balloons
A
bout a dozen members of the E-ship entrepreneurship club for young people recently showcased their businesses in an expo at the University of Nebraska at Omaha. Ranging from 6 to 14 years old, the youngsters displayed and sold handmade products that included baked goods, dog treats and jewelry. Some of the more unusual items were wallets and purses made from duct tape. A group of students and volunteers from UNO’s International Professional Development program, which helps young professionals from outside of the United States develop business skills, attended to give feedback to the E-ship members. “The club’s purpose is to prepare children to own their own businesses,” said Janita Pavelka, the club’s organizer. “The event allowed the participants, all home-schooled, to gain experience talking about their businesses in order to promote and sell their products. The best way to learn is hands-on.” Twelve-year-old Paul Fox sold wallets that he made from colored duct tape, along with his origami creations. Origami is the traditional Japanese art of paper folding. Paul’s business is called the Duct Tape Shack. Paul said he was inspired to try to make money from his hobbies because of the business owners he met at E-ship Club meetings. “I just like making stuff,” he said. “And duct tape is pretty cheap, and you can make a lot of stuff with it.” He said it took 30 cents’ worth of tape to make a change holder, which he sells for $1.50. All his products cost from 50 cents
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to $3. The expo marked the first time Paul tried to sell his creations to people other than friends or family members. He said he learned how to log his inventory and sales through his involvement with the club. Business owners attend club meetings to talk about different aspects of running a business. Pavelka said it is important to get children involved with entrepreneurship at a young age so they have the courage and confidence to become business owners as adults. “It (the expo) gives them that little boost. They make a few sales and feel good about it. Children are prime candidates for creating business ideas because they have less fear of rejection and other people’s opinions,” Pavelka said. “They also have many ideas. The sky’s the limit, and there’s not a dumb idea.” Pavelka’s four children were among those at the expo selling their products, which included baked goods, jewelry, soap and beeswax candles. Amanya, 8, started A’s Seed Money, which sells sunflower seeds grown in South Dakota. Like Pavelka’s other children, she donates 10 percent of her profits to charity. Amanya had business cards and fliers about her business at her display area. She said she and her siblings help each other with their businesses. The family even has a Web site that promotes their various businesses.
Article reprinted with permission from the Omaha World Herald Future CEO Stars
March 2009
Loving What You Do! By Michael Savage
I
’m Michael Savage, owner of MDS Web Studios, Inc. a web design company located in Lillington, North Carolina and freshmen at Campbell University. I first got into web design when I was 13 and the paintball team I was playing for wanted a website. I volunteered to learn how to make websites and did just that. I instantly knew I wanted to create more websites and for more people so my business really began at that point. In late 2008, I entered my idea for a web design company into a state business plan competition, Hop On The Bus!, and took 2nd place and won a prize of $750, I used the money to purchase new software, print business cards and place a few small advertisements to promote my business. In the last twelve months I have been through many experiences - some good, some bad, but all have helped me bring my business to the success it is now. Today MDS Web Studios has more then 10 active clients and maintains more then 20 websites at any given time. We offer 7 services including web design, website management, content management systems, web site usability, graphic design, web hosting and Search Engine Optimization with two more in the works. Owning my own business while in high school was interesting and challenging but owning one in college is even more interesting and challenging. I enjoy creating website because it is the most effective and affordable methods of marketing for any company or service. I also enjoy it because it is measurable. I can tell you how many people visited my client’s site yesterday and if they contacted that client in response, that which allows us to make changes to that client’s website to make sure they achieve the best Return on Marketing Investment (ROMI). The main technique we use at MDS Web Studios to reach new clients is networking. We go to events, meet people, tell them what we do and why. Also our clients are our biggest advertisement - we make sure that they are happy with our service. For example, we have a client that was so happy with us they went around to every table in their restaurant and started handing out our business cards. It’s about making sure the customer is put first and never make them feel like you don’t want to be working with them. Remember they are your biggest asset. Future CEO Stars
March 2009
One obstacle I had to over come while in high school was my age. At 18 many people question if you can deliver results, which is a very understandable question. I reassured my clients that if I didn’t deliver results they could have every penny back and we have yet to be asked for their money back. But there are more ways to overcome this obstacle for all you young entrepreneurs and one-way is to be confident. If your product or service will work for them don’t back down to just a few questions about how and why it will work for them. If you don’t believe in your product or service why should they? One secret to success is have a good support team, whether is mom, dad, brother, sister, girlfriend whomever; make sure they are there to prop you up when you start to think you can’t do something because it will happen. You will get down on yourself at some point but make sure they are there to talk to you and make sure they let you know you can do it because you can. The second secret to success is to talk about your ideas: talk about them to your family get feedback talk to someone already in that field, never go in blind. When you talk to people they give you different perspectives on your product/service/situation. It really helped talking to Bronsink Design, a graphic design company, about landing larger clients and talking to people about how my products and services will help them. I’ll leave you with one last tip for success: take charge don’t let anyone or anything stand in your way of becoming successful; there is no reason to not achieve your dreams. Stay confident, stay focused, and stay organized! I enjoy every aspect of my job. The money is just an added bonus I love working with clients on a daily base’s and love to see their company grow and prosper. I plan to continue to take on new clients with my web design company and try to increase the services we offer as time goes on. I am currently working on a new venture that is currently in its startup funding stage. The new venture will work with my existing company by providing a content management system that clients can use to quickly and easily update their website content.
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Live Fast Drive Slow By Jon Fischer
I
’m Jon Fischer. I am an entrepreneur, business owner, technologist and competitive athlete. I was a founding member of the US First/ First Lego League Lunenburg Robotics Team. We were state champions in 2000, 2001 and 2002. The staff at US First told us we were the most successful team in the history of the league. I was a nationally ranked competitive free-ride skier for 5 years. I trained year round at home and at the US Olympic Training Center in Lake Placid NY. I competed for the Wachusett Mountain Free-ride Team and the Waterville Valley Free-ride Team. I know what it takes to win.
Product Idea - 2005 In 2005, as a high school sophomore, I entered the Massachusetts State Science Fair. Since I had an interest in the Global Positioning System (GPS) and I knew that teen speeding was a serious social problem, I decided to develop a prototype to solve that problem. When I researched teen driving fatalities, I found out that most speed related fatalities occur on secondary roads. I also discovered that there were no products on the market to address this issue. Without realizing it, I had discovered a market niche that I could attack. I developed my first prototype data logger using a Rabbit Microprocessor and a Garmin serial GPS module. I struggled to program the Rabbit Microprocessor, but eventually got my algorithms working. I remember driving around in my father’s car the night before the fair and seeing my prototype identify secondary road speeding by flashing a blue LED. I won $100 for my high school, Lunenburg High. At the end of the school year, I left for my annual summer training program at the US Olympic Training Center in Lake Placid NY. While I was training that summer, my father emailed me an article about an upcoming business plan competition at the Mount Wachusett Community College in Gardner MA. I decided to write a business plan for my product and enter the competition. With my parent’s help, I wrote my plan, presented it and won the Grand Prize. I used the money to apply for a patent on my algorithms, register my trade mark and trade name, register my domain names, (speeddemon.org), livefastdriveslow.com and livefast-drive-slow.com) and put up my first marketing website.
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Future CEO Stars
March 2009
Incorporation and Start-Up - 2006 At the beginning of 2006, when I was a high school junior, the organizer of the Mount Wachusett Community College business plan competition told me about the NFIB Young Entrepreneur Foundation/ Bizfilings Business Plan Competition. I updated my plan and submitted it. I was so surprised when I won the Grand Prize. I had a memorable trip to the NFIB summit in Washington DC, met a lot of great people, and won $7500 for my business and an incorporation from Bizfilings. I put all my winnings into my newly incorporated Company, Speed Demon Inc. and hired my first employee, a part time software engineer to port my algorithms to the FastraxuTrace telematics platform.
Fund Raising - 2007 In my senior year of high school, my guidance counselor told me about the McKelvey Foundation scholarship program for Entrepreneurs. I applied and won a $40,000 scholarship. I also applied to the NFIB Young Entrepreneur Foundation and won the Don Cogman $1000 Scholarship. My school of choice was Champlain College in Burlington VT. They had the BYOBiz program for entrepreneurs and some of the best skiing in the east. When I presented my Company to the President of Champlain College, Dr. Dave Finney, he offered to match my McKelvey Foundation Scholarship. At that point, I had raised over $100,000 in business plan competition winnings and scholarships. Since my college costs were now covered and after a little negotiating, my parents agreed to invest the money they had set aside for my college education into my Company.
High Tech Product Development - 2008 My product, the Speed Demon Teen Driving Monitor, was starting to come together. I needed to develop a world class infrastructure so I hired a second part time software engineer to develop the user portal and server platform. We began system development using open source portal development software from Liferay and the open source Linux/MYSQL/ Apache/Tomcat implementation for the servers. We chose open source to keep the costs low and we all agreed that this platform would be extremely stable and scalable. We each have spent thousands of hours developing, testing and refining the system.
Product Launch - 2009 I am now ready to launch my first consumer product, the Speed Demon Teen Driving Monitor. Because I have developed my Company carefully and without using any external capital, I am not concerned about current economic conditions. I am proud to say that although I have invested 3 years of effort into my Company, I have not taken any money out. I have re-invested all revenues into product development. I am launching The Speed Demon Teen Driving Monitor in the Spring of 2009. You can see my product at www.livefastdriveslow.com.
Giving Something Back In 2008, because the NFIB Young Entrepreneur Foundation was instrumental in my business startup and because I was inspired by Mr. Andy McKelvey, the founder of the McKelvey Foundation, I worked with the NFIB Young Entrepreneur Foundation to co-sponsor the Speed Demon/NFIB Young Entrepreneur Foundation scholarship for a Massachusetts High School Senior. This year, 2009, marks the second year of this scholarship. Future CEO Stars
March 2009
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Ask GoVenture
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How can I improve my communication skills?
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”
Written words (email, letters) are often the most difficult to interpret properly. It is quite easy to misinterpret language as harsh, impolite, impersonal, sarcastic, or accusatory. Extra care must be taken when using written communication. With telephone communications, a simple rule is to smile while speaking. It is believed that a smile will infuse warmth into the tone of your voice and improve how your message is received. Also be sure to listen intently, speak clearly, and be responsive when the other party is speaking.
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A H G U A N G X L N A I Q J J E P J S
C I L G N Z E R H L T M H N H S N N K
S X O U Y Y S E A A S V K G E T R R L
ACCOUNTS ALLOWANCE ANNUITY ASSETS BUDGET
K E I D O P R S L P R T E W W M Q I X
L T C G K I Y F S I M N N A P E I H B
Y A K U T P N Z D C D I C U N N U R M
P F Z A R I U Q N N F S S I O T O C P
J K N O P I R A U I H X E X I C D F F
K C O T S T T F F R U J I S I C C C V
E K U T I A S I X P I D W H P D T A R
FUNDS INFLATION INHERITANCE INVESTMENT MUTUAL
B S B I W S U W E M T U A C T U E C Q
T U U X Y S Q Y Z S S K P A Q B J U V
G U D T S E R E T N I U X W R J U I C
V C M G Z T P Q K L X E H F Z A L R A
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BERRIES TO THE MAX !!! By Max Middleton and Beverly Roy Photo Courtesy of Tannery Hill Studios, Inc.
M
ax Middleton has grown up on the campus of Hebron Academy in Hebron, Maine. It is a dream location for a kid, with 1500 acres of rolling hills and woods, plenty of ball fields, an indoor hockey rink, and a brand new athletic center all at his disposal. On the flip side, Hebron is a rural town and a traditional lemonade stand on a hot summer day doesn’t draw a lot of business. When Hebron Academy hosted the EntrePrep Summer Institute in July 2008, Max jumped at the chance to run his own business. He didn’t take lemons and make lemonade but he did use the natural resources available to him and make the most of them. Berries to the Max was born of a family tradition, a local delicacy and Max’s entrepreneurial spirit. There are blueberries everywhere in Maine, from the rocky coast to the foothills of the Presidential mountain range. Most Mainers have gone berry picking and Max is no exception. His family has enjoyed wild blueberries on their cereal and in pancakes and muffins for years. They have made their share of jam and ice cream topping from berries gathered on hikes and outings. Over the years they have given away a lot of jam and everyone always asked for more. Max knew immediately what his EntrePrep business would be and where to get the most important ingredient. But he quickly realized that this was going to be a lot more work than just making jam. EntrePrep week began with speakers and presentations on generating ideas and putting together a business plan. Field trips to local businesses helped students understand finance and marketing and how to make a good presentation. Max would need to prove his concept could work; he needed to find a certified kitchen where he could produce his jam and somewhere
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to sell it. Suddenly, time management was a big priority. How was he going to get all of this done, and make jam, in just a week? The major ingredients in jam are berries, sugar and pectin, and Max needed berries. One batch fills about eight jars and he planned to make 72 jars (nine batches); this would require 36 cups of blueberries. Wild Maine blueberries are small and sweet and 36 cups would take a very long time to pick so Max compromised. He convinced a couple of friends to help out and they all picked blueberries on a hiking trail nearby. They also picked cultivated raspberries at a local farm. He had one day for production and found a certified kitchen available at the Greenwood Mountain Inn. The plan worked beautifully. Now he had two flavors to sell, his cost was still within his budget and he had time to get it all done. On Friday afternoon Max set up in front of the post office, where he knew many town residents would stop to pick up their mail. He sold all 72 jars of jam, paid back his investor, and made a profit of nearly $100. Berries to the Max was a success. Max decided to keep going. He came up with a creative and ‘green’ marketing strategy. He would reuse jars and anyone who returned their jars to him would get a discount off their next purchase. This ensured him an inexpensive supply of jars and helped him predict his sales. He also branched out to add strawberry and peach jam. In this small town, Berries to the Max is building a reputation and the word is getting around. People are suggesting new flavors and Berries to the Max is being served at the Inn. The jam is good and the ingredients are local. If only lemons grew in Maine, maybe Max would try marmalade!
Future CEO Stars
March 2009
SWEET OPPORTUNITY By Cooper Tonnessen Image by IStockphoto.com
W
hen I was about ten years old, I visited my Great Uncle Glenn in southwestern Kansas where he showed me his honey bees. Over the times I visited him each summer, I grew more interested in the operation of honey bees. In June of 2003, Uncle Glenn brought me two hives of bees from his home in Kansas. My father contacted a friend of the family, Terry Volk, owner of Volk’s Honey, to work with me. Terry and his son Allen took me with them on several different trips to check hives and to pull the honey from them. In return for my help, Terry checked my hives for diseases and extracted my first crop of honey for me. I decided to attend a Marketplace for Kids Education Day in Bottineau soon after this. This allowed me to experience the many options open to entrepreneurship and to show others what was possible by learning about a certain activity and how even a young person can start and be successful in a small business. And, in 2008, I was able to be a part of Marketplace for Kids again as a guest speaker. It is important for young people to know what is started even at a young age can be continued for many years, often growing into a larger business. My honey bee operation is such an example. My business is much larger now than it was when I was in the 5th grade. For instance, my hives now travel to California with Terry’s hives each autumn where they pollinate different fruits. Currently, I continue to monitor my own hives, but Terry and Allen are always Future CEO Stars
March 2009
available for advice. I worked for Volk’s for three extraction seasons to learn the extraction process and now I am able to operate all the equipment from start to finish in the extraction process. My first objective was to follow the honey bee season in its entire cycle. The cycle starts in June of each year when the hives are split and I put new queen bees in each of my hives. The hives are placed on pallets at different locations so that the bees can pollinate different plants and obtain nectar from alfalfa, clover, and sunflowers. The hives are checked periodically during the summer and the honey is extracted in August and September. When extracting season is complete, the hives are shipped back to California for wintering. My second objective was to increase my knowledge in the apiary business, including bee diseases and pests. If left untreated, I could lose my entire yard and profit to a disease or pest that could have been prevented. A third goal was to establish a market for my honey products. I want my clientele to be satisfied with the honey products I market and return for future purchases. I also want to maintain the retail market for my honey as well as sell to our school hot lunch program. My honey has been used in the hot lunch program for the last two years. I have also sold honey during our annual FFA fruit and pizza sales.
My honey is sold in twelve ounce bear-shaped containers, onepound creamed honey containers, three-pound jugs, and five-pound jug containers. I have sold honey at church, school, and athletic events. Many of my customers are repeat customers. One customer purchases several five-pound jugs at a time to sweeten his tea. I made this connection through a mutual friend. I have family support and they sell honey for me through their hobby business in southwest Kansas. I also sponsor a chapter ad during FFA Week, print my own business cards, and recently had jackets made with my business logo. This year was the fifth year I was able to complete the honeybee cycle on my own from start to finish. When I first began my honey bee operation, I had two single hives. I now own sixteen double hives. This past summer and autumn I was employed by a custom harvesting company out of Emporia, Kansas. I have worked in Texas, Kansas, Colorado and Montana. Soon I will be attending the North Dakota State School of Science to acquire my degree in Diesel Technology. I want to continue my honey bee operation of 16 double hives that will provide me with supplemental income and to continue living in North Dakota.
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Future CEO Stars March 2009 August 2008 Future CEO Stars September
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e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please feel free to visit their websites listed below.
When an organization really cares,
it shows!!! Appalachian Regional Commission
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E*TRADE Financial
www.etrade.com
Illinois Institute for Entrepreneurship Education
www.iiee.org
Marketplace for Kids
www.marketplaceforkids.org
MediaSpark Inc
www.mediaspark.com
National Council on Economic Education
www.ncee.net
National Museum of Education
www.nmoe.org
NFIB Young Entrepreneur Foundation
www.nfib.com/yef
National Foundation for Teaching Entrepreneurship
www.nfte.com
NY REAL
www.nyreal.org
Réseau des CJE du Quebec
www.cjereseau.org
University of Florida
www.cei.ufl.edu
Yourhomework.com
www.yourhomework.com
USA Today
www.usatoday.com/educate
Small Business Development Center
www.ohiosbdc.com
AdVanz, LLC Ohio Department of Education
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