Mapro Foods.pptx

REPORT ON INDUSTRAL VISIT TO MAPRO FOODS PVT LTD By Arundhati Banerjee BBA Sem ‘V’ Class roll no. 1354

INTRODUCTION 

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Mapro is a leading innovator of processed fruit products in western India. It is leading processor of strawberries in India and other products include jams, crushes, squashes. Located around the idyllic hill-town of Panchgani in Western India, Mapro Foods manufactures Fruit Jams; Fruit beverage concentrates – Crushes and Squashes; and Fruit Bars. With an annual processing capacity of around 30 thousand MT, Mapro is a market leader in Western India. Founded in 1959, The company has grown organically over the last five decades with sustained profitability.

OVERVIEW 

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Mapro’s portfolio of products provides a high quotient of natural fruit in the form of Jams, Fruit bars and chews, Syrups, Crushes, Squashes, and Dessert Toppings. Its range of premium products such as Thandai crush and Kesar syrup are made from the finest selection of exotic ingredients. Mapro’s products are known for their wholesome taste and quality, as also their natural goodness and nutritive value. Mapro was the pioneer of fruit-based confectionery in India, with its first jelly sweets being made from fruit juices and liquid glucose. The ‘Falero’ pulpy fruit chews, which are better known as ‘pates de Fruit’ in the rest of the world – are excellent exemplars of Mapro’s very own Innovation Labs. Faleros come in unique indigenous flavours that are suited to the Indian palate, like Kacchi Kairi (Raw Mango), Alphonso Mango and Strawberry. Company details Website http://www.mapro.com Headquarters Wai, Mahabaleshwar Year founded 1959 Company size 501-1,000 employees

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AUTHORIZED CAPITAL INR 2500.0 Lacs PAIDUP CAPITAL INR 2500.0 Lacs INDUSTRY* Manufacturing (Food products and beverages) TYPE Unlisted Private Company CATEGORY Company limited by Shares SUBCATEGORY Non-govt company

HISTORY 

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It all started when one day a young connoisseur Kishore Vora, a business man and a pharmacist, decided to produce strawberry jam to help the distressed farmers of Panchgani, who were getting marginal money for their fresh produce of strawberries. In a mutually beneficial relationship with farmers, soon, Kishore Vora tried to make jams with many other fruits grown in the area. The jams had a higher percentage of fruit content and were so good that Kishore Vora soon got the food processing license from the Indian government. Mapro, which was started in 1959, soon became a top notch brand with its continued innovation in the development of processed foods ranging from jellies to fruit syrups and from crushes to dessert toppings. With Mapro's technical guidance and support to farmers in the area prospered and Mahabaleshwar-Panchgani has become the India's top most strawberry county where more than 80 percent of the country's strawberries are grown.

THE JOURNEY

PRODUCTS CATEGORIES   

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Jams Fruit Crush Dessert Toppings Cool Beverages Concentrates Chocolates Ice Creams Squashes

SWOT ANALYSIS STRENGTHS High quality and fresh products Wide product range Unique products Brand name

WEAKNESS 1. Limited presence in our country 2. Weak supply chain 3. Distribution lacking in urban areas

OPPORTUNITIES 1. Sponsorships and tie-ups with various events like marathons, sports. 2. Advertise and promote the brand 3. Increase in disposable income of people

THREATS 1. High dependence on rain and weather 2. Increase in cost of raw material 3. Government regulations

1. 2. 3. 4.

OBSERVATIONS 

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The manufacturing unit is located in place which is very close to raw material producers. Most of the process in the unit is automated. Superior level of hygiene is maintained in and around the production units. Worker have to nter with appropriate headwear hand gloves. No outsides were allowed near the main production units. The Wai factory was divided mainly into three parts- for jams, fruit sweets, crushes