Manfield Coating Co.docx

Manfield Coating co. Ltd Manfield coating company Limited was a niche player in the paint and coatings industry, producing customized industrial coatings for various industrial products such as toys, mobile phones, TV cabinets, washing machines, etc. To meet such demands, Manfield had developed a quality management structure that delivered its core value of “Prompt and Reliable” supply and service. Manfield was incorporated in 1986. The company was able to meet the customers color and quality specifications and the relevant safety standards. Given such tenacity regarding quality, Manfield soon established a reputation for quality and professional service, and its customer base also expanded to include manufacturers of electronic and kitchenware, which set very high standards. To embark on the road to quality management, the first goal was to become ISO 9001-certified. Significant emphasis was placed to training. The company continually pitched against audits and examinations through award applications. This achieved two purposes: first, it helped them see areas of weaknesses where they did not normally see, second, it created a further drive for all staff to improve their performance and training and attain their targets. Leadership, Human resources, Information and Analysis and Process Management were the areas where the company made continuous improvements through training and feedback. By 2002, Manfield’s turnover was more than double what it had been 10 years ago. The company strategy of joint venture and technology transfer to move rapidly into new market has yielded high business growth and brought new sources of profit.