Mali Dock 2.docx

BBA III, Sem VI

Solapur University, Solapur

CHAPTER 1 INTRODUCTION TO STUDY INTRODUCTION:Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. A marketing concept that encompasses a customer's impression, awareness and consciousness about a company offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Patanjali is one of the great competitors of FMCG products in the market. The Indian herbal market is flooded with numerous well-known and recognized herbal brands. Consumers of this millennium have become more concerned about their health and also inclined to maintain quality of life which is reflected through the preferential consumption of those products that protects the good state of their health as well as provide maximum satisfaction. A healthy lifestyle Indian has become more inclined to Ayurvedic or Herbal therapy as alternative health care for natural cure. The choice and usage of a particular brand by the consumer over the time is affected by the quality benefits offered by the brand especially when it comes to brand of eatable and cosmetics. Consumer satisfaction is derived when he compares the actual performance of the product with the performance he expected out of the usage. The primary objective of this study is to understand the consumer perception and satisfaction studying the awareness of the products within the consumers and the number of consumers who consumes the herbal cosmetics

1.2 OBJECTIVE OF THE STUDY:- To study the customers awareness level and preference towards patanjali products. To analyze the factors influencing the customers to purchase patanjali products. To identify the customers satisfaction level and problems faced by the customers in patanjali products.

1.3 SCOPE OF THE STUDY:-

1.4 LIMITATIONS OF THE STUDY:1.5 RESEARCH METHODOLOGY:In the present study descriptive analysis has been carried out, to study the customer‟s perception towards cosmetic items in patanjali products. The primary data used in the study through questionnaire method. The secondary data were collected from various books, journals, magazines and websites. The sample size has been taken as 30 respondents. The sampling technique used in this study is convenient random sampling.

TOOLS FOR ANALYSIS :The following statistical tools are used in this study for the purpose of analysis. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Simple percentage analysis Rank analysis Point analysis Chi-square test

CHAPTER -2 INTRODUCTION TO THE ORGANISATION 2.1 Introduction to Industry:2.2 HISTORY OF THE ORGANIZATION -

Mission:Vision:Keeping Nationalism, Ayurved and Yog as our pillars, we are committed to create a healthier society and country. To raise the pride and glory of the world, we are geared up to serve people by bringing the blessings of nature into their lives. With sheer dedication, scientific approach, astute planning and realism, we are poised to write a new success story for the world

Awards & Achievements:-

2.4 Departments / Manufacturing process Production:-

2.5 Manufacturing Process:2.6 Organization Structure:The organisational structure of a firm describes the degree to which the activities such as task allocation, supervision and coordination are directed towards fulfillment of the organisational goals. The working and performance of the company depends on the organisational structure chosen. There are many types of structures for the companies Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

to choose from. An analysis of the organisational structure of Patanjali Ayurved Limited is given below. Work specialization:The major work of Patanjali Ayurved takes place in the enormous food park they developed in Haridwar. The work force in these food park have been divided into three major groups based on their specialization. The three parties are supply, processing and packaging and transport. The supply group takes care of getting clean and quality raw material to the food park and manages the storage facility at the food park. The processing group handles all of the production line where the raw materials are turned into high grade FMCG products. They handle the automated production line and make sure the quality of the product is upheld. So every department consists of employees who are highly skilled in their particular field and thus there is high work specialization. Departmentalization:(Functional and product) Functional departmentalization is evident in Patanjali Ayurved Limited. Jobs in the company are specified based on different functions such as exports, research and development, marketing etc. Each of these departments has a Vice President who is responsible for the decision making and implementation of goals. This has contributed a lot to the success of the company in the recent years. People with similar specialties work together. This improves coordination and also the performance of each department. PAL also follows Product Departmentalization. The products of the company are divided broadly under three categories: food, toiletries, and ayurveda. Grouping of jobs is done based on these categories of products and each category has a vertical head or representative responsible for the proper achievement of targets for the product category. Acharya Balkrishna, the Chairman of Patanjali Ayurved Limited claims that the products of their company are one of their biggest strengths. The high quality products manufactured by the company are good enough to sell without much support from advertising techniques. This 4 high quality has been achieved because of the proper grouping of jobs for various product categories.

Chain of Command:The company is headed by Acharya Balkrishna who is the chairman cum Managing Director followed by the Directors, Swami Muktanandji and Sri Ajay Kumar Arya. There is a vertical head for each of the three product categories mentioned above and under them are the Vice Presidents for various functional departments. The middle and lower level managers are responsible for managing day to day activities at the company and they work under the top management.

Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

CHAPTER 3 THEORETICAL BACKGROUND 3.1 MARKET:-

3.2 MARKETING:3.3 WHAT IS DEALER:3.4 TYPES OF DEALERS:3.5 DEALER SATISFACTION 3.6 CUSTOMER SATISFACTION

CHAPTER 4 Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

DATA ANALYSIS AND INTERPRETATION Table 4.1 Table showing respondents experience in dealership business:-

Criteria 1-3 years 4-7 years 8-10 years Above 10 years Total

1-3 years

No. of respondents 7 11 13 19 50

4-7 years

8-10 years

Percentage 14 % 22 % 26 % 38 % 100%

Above 10 years

14% 38% 22%

26%

INTERPRETATION It is obsorved that from 50 dealers 38% are having above ten years experience and 26% are in the business of about 8-10 years. The other 22% have 4-7 years of experience and the rest 14% of the dealers have 1-3 years experience.

Table 4.2 Table showing the duration respondents are dealing with ULTRA

TECH cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria 1-3 years 4-7 years 8-10 years Above 10 years Total

No. of respondents 9 11 18 12 50

Percentage (%) 18 % 22 % 36 % 24 % 100 %

18% 24% 1-3 years 4-7 years 8-10 years 22%

Above 10 years

36%

INTERPRETATION: This table shows the experience of the dealers in dealing with Ultra tech cements. 24 % of the dealers have Ultra tech cements dealership for above ten years. 8-10 years experienced dealers are up to 36% and 22% have 4-7 years experienced and the rest 18% have up to 3 years experience.

Table 4.3: Table showing respondent’s opinion about the quality of ULTRA

TECH cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Very Good Good Satisfactory Poor Total

No. of respondents 13 14 18 5 50

Very Good

Good

Satisfactory

% of respondents 26 % 28 % 36 % 10 % 100%

Poor

10% 26%

36% 28%

INTERPRETATION: From the above table it is observed that 26% of the dealers rated very good toward the quality of Ultra tech cements,28% of dealers rated good,36% of dealers rated satisfied and remaining 10% rated poor toward quality of Ultra tech cements

Table No 4.4: Table showing factors that enable the respondents to be dealer of ULTRA TECH cement.

Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

criteria Promotional scheme Quality Company policy Margin Total

No of respondents 14 16 10 10 50

% of respondents 28 % 32% 20% 20% 100%

20% 28% Promotional schem Quality Company policy 20%

Margin

32%

INTERPRETATION: From the above table it is observed that about 32% respondents feel quality, 20% think company policy, 28% of dealers think promotional activities and remaining 20% look for Margin while becoming the dealer of Ultra Tech.

Table no 4.5 Table showing respondent opinion about credit period given by ULTRA TECH cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Very Good Good Satisfactory Poor Total

No. of Respondents 14 15 14 7 50

% of Respondent 28% 30% 28% 14% 100%

14% 28% Very Good Good Satisfactory

28%

Poor

30%

INTERPRETATION: From the above table it is observed that about 28% of the dealers rated very good toward the Credit period of Ultra tech cements,30% of dealers rated good,28% of dealers rated satisfied and remaining 14% rated poor toward Credit period of ultra tech cements.

Table NO 4.6 Table showing respondent opinion on promotion activity given by

ULTRA TECH cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Very Good Good Satisfactory Poor Total

No. of respondents 16 14 13 7 50

% of respondents 32 28 26 14 100

14% 32% very good good satisfactory

26%

poor

28%

INTERPRETATION: From the above table it is observed that the promotion activities carried out by Ultra tech cements are found to be satisfactory. About 26% of the dealers are satisfied and 28% of the dealers think good. 14% dealers are feel Poor and the rest 32% of the dealers are reporting Very good.

Table 4.7 Table showing respondent opinion on price of ULTRA TECH cement.

Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Very high High Average low Total

No. of respondents 15 17 9 9 50

% of respondents 30 34 18 18 100

18%

30%

very high high

18%

Avarage low

34%

INTERPRETATION: From the above table it is observed that about 30% of the dealers rated Very high toward the price of Ultra tech cements, 34% of dealers rated High price, 18% of dealers rated Average and remaining 18% rated Low toward price of Ultra tech cements.

Table 4.8: Table showing respondent opinion on promotion activities of ULTRA TECH cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Criteria Discount Gift Price offers Total

Solapur University, Solapur

No. of respondents 12 5 22 11 50

22%

% of respondents 24 10 44 22 100

24% Discont Gift 10%

Price offer

44%

INTERPRETATION: From the above table it is observed 24% of the dealers are influenced by Discounts, 44% are influenced by Prizes, 10% are influenced by Gifts, and 22% are influenced by Offers provided by Ultra tech cements.

Table 4.9: Table showing respondent opinion about the expected quantity of ULTRA TECH cement is supplied to dealer in time. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Yes No Total

No. of respondents 27 23 50

% of respondents 54 46 100

46% 54%

Yes No

INTERPRETATION: From the above table it is observed that 54% of dealers are satisfied with the supply of Ultra tech cements with in time and remaining 46% are dissatisfied.

Table 4.10: Table showing whether respondents dealing with other companies.

Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Yes No Total

No. of respondents 24 26 50

52%

48%

% of respondents 48 52 100

Yes No

INTERPRETATION: From the above table it is observed that 48% of the dealers are dealing with other companies and 52% deal only Ultra tech cements.

Table 4.11: Table showing respondents expectations from ULTRA TECH cement.

Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Promotional Scheme Sales Follow-up Service Credit Facility Total

16%

No. of respondents 12 9 21 8 50

% of respondents 24 18 42 16 100

24% Promotional Scheme

42%

18%

Sales Follow-up Service Credit Facility

INTERPRETATION: From the above table it is observed that about 24% of dealers want the support of promotional activities, 16% of dealers want the support of credit facilities, 42% of dealers want the support of Service, and remaining 18% of dealers wants the support of sales follow-up

Table 4.12: Table showing whether respondents will recommend customers about ULTRA TECH cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Yes No Total

No. of respondents 31 19 50

% of respondents 62 38 100

38% Yes No 62%

INTERPRETATION: From the above table it is observed that 62% of dealers will recommend customers about Ultra tech cements and remaining 38% of dealers will not recommend Ultra tech cements to their customers.

Table 4.13: Table showing respondent feeling about after sales service given by ULTRA TECH cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Highly satisfied Satisfied Moderate Dissatisfied Total

14%

No. of respondents 11 18 14 7 50

% of respondents 22 36 28 14 100

22% Highly satisfied

28%

Satisfied 36%

Moderate Dissatisfied

INTERPRETATION: From the above table it is observed that 36% of the dealers are satisfied toward the after sales service of Ultra tech cements, 22% of dealers are highly satisfied, 28% of dealers are Moderate and remaining 14% are dissatisfied towards after sales service of Ultra tech cements.

Table 4.14: Table showing respondent opinion about transportation facility provided by ULTRA TECH Cement. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Highly satisfied Satisfied Moderate Dissatisfied Total

No. of respondents 15 13 14 8 50

% of respondents 30 26 28 16 100

16% 30%

Highly satisfied Satisfied Moderate

28%

Dissatisfied 26%

INTERPRETATION: From the above table it is observed that 30% of the dealers are Highly Satisfied toward the Transportation of Ultra tech cements, 26% of dealers are satisfied, 28% of dealers are Moderate and remaining 16% are dissatisfied towards Transportation of Ultra tech cement.

Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Table 4.15: Table showing respondent opinion on rating of ULTRA TECH cement given by dealer.

Criteria Very Good Good Satisfactory Poor Total

No. of respondents 11 15 19 5 50

% of respondents 22 30 38 10 100

10% 22% Very Good Good Satisfactory

38%

Poor 30%

INTERPRETATION:-

From the above table it is observed that 30% of the dealers feel good, 38 % feel satisfactry, and 22% feel Very good whereas 10% responds feel poor about the overall rating for Ultra Tech cement.

Table 4.16:- Table showing respondent opinion on promotional activity of ULTRA TECH cement comparative to other company. Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Ambuja cement J K cement ACC cement Birla Other Total

No. of respondents 08 07 19 10 06 50

Ambuja cement

J K cement

% of respondents 16 14 38 20 12 100

ACC cement

12%

Birla

Other

16%

20%

14%

38%

Table 4.17: Table showing respondent opinion about the effectiveness of media advertising.

Sangameshwar College, Solapur

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BBA III, Sem VI

Solapur University, Solapur

Criteria Print media Electronic media Radio Outdoor advertisement Total

22%

No. of respondents 12 15 12 11 50

% of respondents 24 30 24 22 100

24% Print media

24%

Electronic media 30%

Radio Outdoor advertisement

INTERPRETATION:-

Findings:

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 Most of the dealers have 8-10 years of experience in dealership among that they are dealing with Ultra Tech cements Above 10 years.  Most of the dealers’ rated that the Quality of Ultra Tech cement is very good  The major promotional factor which influenced the dealers to choose Ultra Tech cements is Discounts.  Most of the dealers also deal with other brands to satisfy the need of various customers.  According to dealers outdoor advertisement and electronic media are consider to be more effective to promote Ultra Tech cements.  The major supports required to dealers are Promotional schemes and service from the company.  Overall 85% of the dealers rated Ultra Tech cements as Good. Suggestions:  Dealers should be encouraged through arranging special meetings.  Most of the dealers suggested for non-sticky cement packing.  Promotional activities should be improved like discounts, gifts, prizes etc.  As media impact is more, so company should go for more advertisements in mass media and outdoor advertisements to promote their brand.  In time delivery (service) should be improved.  Improve awarding the dealers who make the highest turnover yearly  Regular feedback should be improved.  Most of the dealers report price is below the satisfactory level for the product.  The company should have the credit period given to each dealer, because most dealers are well satisfied with good credit period.

Sangameshwar College, Solapur

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BBA III, Sem VI

Sangameshwar College, Solapur

Solapur University, Solapur

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