Macro Environment

ECONOMIC ENVIRONMENT        

ECONOMIC SCENARIO GDP GROWTH RATE (GDP GROWTH RATE) INTEREST RATE INFLATION AGRICULTURAL PRODUCTION/ LIVESTOCK ETC INDUSTRIAL PRODUCTION INFRASTRUCTURE - TRANSPORT - COMUNICATION - ENERGY - FINANCIAL

ECONOMIC ENVIRONMENT  CHANGE IN INCOME LEVEL - TWO EARNING MEMBERS - ACCELERATED GROWTH OF INCOME  CHANGING CONSUMER SPENDING PATTERNS - PRODUCTS FOR CONSUMPTION OF WOMAN COSMETICS, JEWELLERY, APPARELS, SCOTERETTES ETC… - SPENDING PATTERN OF YOUTH DENIM, CASUAL WEAR, IPODS, INTERNET, VIDEOGAMES, MOBILES,MALLS ETC…

POLITICAL ENVIRONMENT  GOVERNMENT POLICIES - INVESTMENT (DOMESTIC & FOREIGN) - EXTENT OF REGULATION/ GOVT INTERFERENCE - BUSINESS LAWS ENACTED  TYPE OF GOVERNMENT - STABILITY OF THE GOVERNMENT ONE PARTY/ COALITION (One dominant Partner/Few strong partners) - POLICY MAKERS Which minister holds which portfolio? - IDEOLOGICAL INCLINATION INVESTOR FRIENDLY/LABOUR FRIENDLY?

POLITICAL ENVIRONMENT – INDIAN CASES  IBM & COCA COLA WENT OUT OF INDIA IN 1977  TATA NANO CONTROVERSY IN WEST BENGAL  RIL VS RNRL CONTROVERSY INVOLVING MINISTRY OF PETROLEUM  ENRON POWER PLANT IN MAHARASHTRA  BANGALORE – MYSORE EXPRESS CORRIDOR CONTROVERSY INVOLVING “NICE”

POLITICAL ENVIRONMENT – INDIAN CASES  MAYTAS INFRASTUCTURE CONTROVERSY IN ANDHRA PRADESH  OPPOSITION TO “FDI (FOREIGN DIRECT INVESTMENT)” IN PRINT MEDIA  OPPOSITION TO OPENING UP OF INSURANCE, BANKING AND RETAIL STORES  PHASING OUT OF OLD TAXIS IN DELHI

TECHNOLOGICAL ENVIRONMENT  INTERNET – INTERNET MARKETING, E-COMMERCE  ATMs  MOBILES  DIGITAL MUSIC  CREDIT/ DEBIT CARDS  MEDICAL FIELD (EQUIPMENTS/MEDICINES)  COMPUTER CHIPS  DTH  AUTOMOBILES  CASE OF OUTDATED AND PHASED OUT AUTOMOBILES BEING LAUNCHED IN INDIA