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HANOI UNIVERSITY OF TECHNOLOGY Faculty of Economics and Management
Research Proposal Mr. Nguyen Tien Dung
Business Research Methods
Purpose of the Research Proposal
To present the question to be researched and its importance To discuss the research efforts of others who have worked on related questions To suggest the data necessary for solving the question
Nguyen Tien Dung © 2006
Research Proposal
2
1
Business Research Methods
The Research Sponsor All research has a sponsor in one form or another: In a corporate setting, management sponsors research In an academic environment, the student is responsible to the class instructor
Nguyen Tien Dung © 2006
Research Proposal
3
Business Research Methods
What are the Benefits of the Proposal to a Researcher?
Allows the researcher to plan and review the project’s steps Serves as a guide throughout the investigation Forces time and budget estimates
Nguyen Tien Dung © 2006
Research Proposal
4
2
Business Research Methods
Types of Research Proposals
Internal
More succinct, brief
External: Longer and more completed Solicited proposal: in response to an RFP (Request for Proposal) Unsolicited proposal: represents a suggestion by a contract researcher for research that might be done
Nguyen Tien Dung © 2006
Research Proposal
5
Business Research Methods
Proposal Complexity 3 levels of complexity: The exploratory study is used for the most simple proposals The small-scale study is more complex and common in business The large-scale professional study is the most complex, costing millions of dollars
Nguyen Tien Dung © 2006
Research Proposal
6
3
Business Research Methods
How to Structure the Research Proposal?
Create proposal modules Put together various modules to tailor your proposal to the intended audience
Nguyen Tien Dung © 2006
Research Proposal
7
Modules in a Research Proposal Business Research Methods
Executive Summary Problem Statement Research Objectives Literature Review Importance of the Study Research Design Data Analysis Nature and Form of Results
Nguyen Tien Dung © 2006
Qualifications of Researcher Budget Schedule Facilities and Special Resources Project Management Bibliography Appendices
Research Proposal
8
4
Business Research Methods
What to include in the Appendices?
A glossary of concepts, constructs, and definitions Samples of the measurement instrument Other materials that reinforce the body of the proposal
Nguyen Tien Dung © 2006
Research Proposal
9
Business Research Methods
Evaluating the Research Proposal
Proposal must be neatly written in appropriate writing style Major topics should be easily found and logically organized Proposal must meet specific guidelines set by the sponsor Technical writing style must be clearly understood and explained
Nguyen Tien Dung © 2006
Research Proposal
10
5
Business Research Methods
Proposal Development Management describes problem and states the management question
Researcher translates management question into research question
They disagree Researcher explores alternative approaches
Researcher refines research question
Manager and researcher discuss the proposal and clarify and redefine the problem and objectives of the project
They agree
Not accepted Accepted
Researcher elaborates research question into investigative questions
Nguyen Tien Dung © 2006
Researcher prepare proposal
Manager reviews proposal
Research Proposal
Manager approves proposal
The study begins
11
6
Research Proposal Mr. Nguyen Tien Dung
Business Research Methods
Purpose of the Research Proposal
To present the question to be researched and its importance To discuss the research efforts of others who have worked on related questions To suggest the data necessary for solving the question
Nguyen Tien Dung © 2006
Research Proposal
2
1
Business Research Methods
The Research Sponsor All research has a sponsor in one form or another: In a corporate setting, management sponsors research In an academic environment, the student is responsible to the class instructor
Nguyen Tien Dung © 2006
Research Proposal
3
Business Research Methods
What are the Benefits of the Proposal to a Researcher?
Allows the researcher to plan and review the project’s steps Serves as a guide throughout the investigation Forces time and budget estimates
Nguyen Tien Dung © 2006
Research Proposal
4
2
Business Research Methods
Types of Research Proposals
Internal
More succinct, brief
External: Longer and more completed Solicited proposal: in response to an RFP (Request for Proposal) Unsolicited proposal: represents a suggestion by a contract researcher for research that might be done
Nguyen Tien Dung © 2006
Research Proposal
5
Business Research Methods
Proposal Complexity 3 levels of complexity: The exploratory study is used for the most simple proposals The small-scale study is more complex and common in business The large-scale professional study is the most complex, costing millions of dollars
Nguyen Tien Dung © 2006
Research Proposal
6
3
Business Research Methods
How to Structure the Research Proposal?
Create proposal modules Put together various modules to tailor your proposal to the intended audience
Nguyen Tien Dung © 2006
Research Proposal
7
Modules in a Research Proposal Business Research Methods
Executive Summary Problem Statement Research Objectives Literature Review Importance of the Study Research Design Data Analysis Nature and Form of Results
Nguyen Tien Dung © 2006
Qualifications of Researcher Budget Schedule Facilities and Special Resources Project Management Bibliography Appendices
Research Proposal
8
4
Business Research Methods
What to include in the Appendices?
A glossary of concepts, constructs, and definitions Samples of the measurement instrument Other materials that reinforce the body of the proposal
Nguyen Tien Dung © 2006
Research Proposal
9
Business Research Methods
Evaluating the Research Proposal
Proposal must be neatly written in appropriate writing style Major topics should be easily found and logically organized Proposal must meet specific guidelines set by the sponsor Technical writing style must be clearly understood and explained
Nguyen Tien Dung © 2006
Research Proposal
10
5
Business Research Methods
Proposal Development Management describes problem and states the management question
Researcher translates management question into research question
They disagree Researcher explores alternative approaches
Researcher refines research question
Manager and researcher discuss the proposal and clarify and redefine the problem and objectives of the project
They agree
Not accepted Accepted
Researcher elaborates research question into investigative questions
Nguyen Tien Dung © 2006
Researcher prepare proposal
Manager reviews proposal
Research Proposal
Manager approves proposal
The study begins
11
6
