Local Food Chains Are Better Than Foreign Food Chains

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

Introduction FOOD CHAIN  Food chains have started cropping up all over the city. Eating out or ordering in has become very popular, and more and more people are patronising such outlets.  The proposed survey topic is that local food chains are better, and thus more popular among the people than foreign food chains.  The objective of the survey is to establish whether our hypothesis holds true or if the truth is to the contrary.

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Hypotheses

Null Hypothesis (HO): Local food chains are better than foreign food chains

Alternate Hypothesis (HA): Foreign food chains are better than local food chains Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Target Population People from different age groups including children, teenagers, adults, senior citizens and from different professions and income brackets to cover a broad spectrum of typical preferences Pre-test survey: # of respondents: 5 Final survey:

Saturday, November 21, 2009

# of respondents: 30

Samiya Illias & Razia Pukhraj

Sampling Method

Simple Random sampling

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Sampling Distribution

Binomial Expression

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Decision Rules

HO: true if P >=0.5 HA: true if P <0.5

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Survey Forms

5 samples were collected in pre-test, and after analysis and required modification of forms, 30 samples were collected for analysis.

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Analysis Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Frequency of eating out

7% 13% 20%

Weekl 33%

27%

Saturday, November 21, 2009

Daily

Month

Less Of Never

Samiya Illias & Razia Pukhraj

For a family treat, respondents prefer

23%

23%

Fo r e ig n Fo o d L o cal Fo o d

3%

Do n o t d in e -o u t fam ily Bo th 51%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

When dining with friends, respondent prefer

Fo r e ig n Fo o d s 13% 0%

L o c a l Fo o d s 50% 37%

Saturday, November 21, 2009

Do n o t Din e O u t W it h Fr ie e n d s Bo t h

Samiya Illias & Razia Pukhraj

When at work/school, respondents prefer

For e ign Food 30%

Local Food

63%

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Don't Eat Out Or Don't Wor k /Go To School

Samiya Illias & Razia Pukhraj

Respondents would prefer to go to….

10%

Fore ign Fo

50% 40%

Saturday, November 21, 2009

Local Food Both

Samiya Illias & Razia Pukhraj

Respondents would prefer to go to because…

Tasty Food Cleanliness Hygienic Convenient Of Preparation Location Resturant Of Food

Foreign Food

Easy Parking

Local Food

Saturday, November 21, 2009

Economical Expensive

Both

Samiya Illias & Razia Pukhraj

Respondents eat more often at…

27% L o cal Fo o d 50%

Fo r e ig n Fo o d Eq u allyBo th

23%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

They eat more often at because… Foreign

Local

Both

Tasty Food

5

9

8

Cleanliness of Restaurant

3

6

3

Convenient Location

2

3

3

Hygienic Preparation of Food

3

7

2

Easy Parking

1

3

2

Economical

2

4

3

Expensive

0

0

0

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

10 9 8 7 6 5 4 3 2 1 0 Ta s ty Fo o dCle a n lin e s s o fHy g ie n ic Co n v e n ie n tEa s y Pa r kin gEc o n o mic a l Ex p e n s Re ta u r a n t Pr e p a r a tio n L o c a tio n O f Fo o d Fo r e ig n Fo o dL o c a l Fo o d sB o th Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

They prefer to dine in a restaurant in 3

1

5 1

4 0 1

9

16 Gulshan

Nazimabad

Defence

Saturday, November 21, 2009

Clifton

Saddar

Tow er

Burns Road

Super Highw ay

Samiya Illias & Razia Pukhraj

Oth

Respondents are in the following age bracket 3% 10%

3%

0%

5 yr -1 5 y

7%

1 5 yr -2 5

2 5 yr -3 5

3 5 yr -4 5

4 5 yr -5 5 30%

47%

5 5 yr -6 5 6 5 + yrs

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Age vs type of food preferred….

6 5 4 3 2 1 0 5yr-15yr 15yr-25yr 25yr-35yr 35yr-45yr 45yr-55yr

Foreign Food Saturday, November 21, 2009

Local Food

65+yr

Both Samiya Illias & Razia Pukhraj

Respondents live in

3%

30%

7%

3% 30%

N o r th N a z i m a b a d G u l sh a n C l i fto n Saddar M a lir B a h a d u ra b a d

17%

Saturday, November 21, 2009

O th e r

Samiya Illias & Razia Pukhraj

Eating in area of residence or elsewhere Area of residence

Prefer to eat in same area

Prefer to go to another area

North Nazimabad, Nazimabad, FB Area or nearby

1

8

Gulshan, Gulistan-e-Jauhar or nearby

4

2

C lifton, Defence or nearby

9

3

Saddar, II Chundrigar Road, Bunder Road or nearby

1

1

Malir, Landhi or or nearby

0

1

Bahadurabad, Tariq Road, Sindhi 0 Muslim or nearby

2

Other area

1

Saturday, November 21, 2009

0 Samiya Illias & Razia Pukhraj

Respondents are in the following field 0%6% 0%

M e d ic a l B u s in e s s

43%

Ed u c a t io n E n g in e e r in g T ran s p ort F o o d In d u s t r y

19%

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N o t S p e c i f ie d

Samiya Illias & Razia Pukhraj

Respondents’ income and food preference 5

4

3

2

1

0 100,000 or More

Between 75,000100,000

Between 50,00075000

Foreign Food Saturday, November 21, 2009

Between 25,00050,000

Local Food

25,000 or Less

Both Samiya Illias & Razia Pukhraj

Respondents’ office/school located in…

3%

North Nazimab

0%

13%

27%

Gulshan Clifton Saddar Malir Bahadurabad Other

57%

Saturday, November 21, 2009

Not Applicable

Samiya Illias & Razia Pukhraj

Opinion about Local Food Chains

10%

P o sitive O p in io n

27%

Ne g a tive O p in io 63%

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No Co m m e n t

Samiya Illias & Razia Pukhraj

Opinion about Foreign Food Chains

10%

P ositive Opinion 40%

Saturday, November 21, 2009

50%

Ne ga tive Opinion No Com m e nts

Samiya Illias & Razia Pukhraj

Which is safer for health?

13% 20%

13%

L o cal Fo o d Fo r e ig n Fo

Bo th A r e O Ne ith e r 54%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Which is more economical / valuefor-money?

7%

L o c a l Fo 30%

Fo r e ig n 53%

B o th A r e N e ith e r

10%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Which is a more enjoyable experience?

3% 30%

Local Food Foreign Food Both Are Ok

54%

Neither 13%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Conclusion

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Sample Statistics Local (%)

Foreign (%)

Families prefer

51

23

Friends prefer

37

50

At work/school

30

63

Prefer to eat at

40

50

Eat more often at

50

23

Positive opinion

63

50

Negative opinion

27

40

Safe for health

20

20

Economical

16

3

Enjoyable

25

19

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Decision Rules… Decision Rules: HO: true if P >=0.5

HA: true if P <0.5

Mean value for Local >50 Foreign < 50 Median value for Local >50 Foreign=50 Mode value for Local: no Foreign=50 Therefore, just considering the Mean statistic, one is tempted to accept HO: true But since median and mode values do not support this contention, no decisive deduction can be inferred

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Mean, Median and Mode

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Considering collected data, even though economics is not a prime concern in the choice of restaurant (answer numbers 5-8), yet most consider local restaurants to be more value-for-money, and thus frequent them more. Therefore, even though there is no clear winner of this survey, we can safely state that Local Food Chains are in fact more popular than Foreign Food Chains

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj