Lifestyle Center

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Lifestyle is part of the Landmark Group, a Dubai-based retail chain.

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Lifestyle India began operations in 1998 with its first store in Chennai in 1999, and now has 17 stores across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Noida, Pune, Mumbai, Jaipur and Ahmedabad.

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Spread over 75,000 (appox)square feet.

Target group and Customers ‡

:he company is looking to the newly emerging young and well-to-do segment.

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Age segment - 15-35 Members of this demographic are extremely fashion savvy, have a growing disposable income as well as a ravenous appetite for the latest trends.


² ² Apparel - Lifestyle

Baby shop - Lifestyle

Home Center ± Lifestyle

Shoe Mart ± Lifestyle

Lifestyle Accessories




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  àarbie ø Cartoon Network ø Disney ø àossini ø àenetton ø Orchestra ø Junior :
 ø àarbie ø Fisherprice ø Hot Wheels ø Juniors ø Little Tykes ø Maisto ø

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‡nakku ‡ ent Chicco Disney Johnson & Johnson Juniors Himalaya Koochees First Years


² ² Watches • Health and àeauty • Sunglasses • Fashion ‡ccessories • Color Cosmetics • International Fragrances • Premium Fragrance • Pens • Jewellery • Personal Grooming •

MERCH‡NDISE MIX




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Puma Nike ‡didas Kappa Code Porto-riko Forca

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Reebok

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Nike

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Kappa

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Lee cooper-femmes

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Redtape-Femmes

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Puma

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Femmes

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Con erse

 
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GROUND FLOOR

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First Attraction are the International Cosmetics Brand like CHANEL, CLINIQUE, LANCOME and DIOR.

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On the extreme left ± Men¶s Apparel Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY, FCUK, UCB, Calvin Klein, Kappa, Nike, LP, Van Hausen, Levis, Esprit, etc

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On the Right hand side- Watches, Indian cosmetic brands, sunglasses

 
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First Floor KIDS WEAR-Baby shop LADIES- APPAREL

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Second Floor Home Center Shoe Mart :ravel accessories

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  ñWide Varieties under a Single roof ñLocational con enience

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 ñCustomer Ser ice ñ‡d ertising

ñValue for Money 9
 


:
 ñIn close proximity to large no of Direct & Indirect Competitors

ñScope for Expansion ñScope for Strategic alliance / Merge

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²² Color story in the display of merchandise • Color blocking in baby shop • Promo tables in all the floors • Floor is properly upto the eye le el of customers. • Toys are placed in the lower • :he brand manage their own in-store visual merchandising •


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Print ads

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Radio ad

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Hoardings

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Price oriented advertising

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Positioning as value for money brand

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PROMOTIONS àuy for Rs 2500 get one T Shirt ± Pepe Jeans • àuy any fast track get 50%off on Wangler • 25%off on scott • Shop for Rs 7000 get assured gift for Rs 750 •

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Diwali Utsav (24 sep to 18 oct) ± up to 25% discount

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PRICING •

Apparel: for men and women. :hey offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women.

:he price is affordable and the price range starts from Rs 299 to Rs 1099 for men. • :he price ranges are Rs 199, 299, 499, 799 for women •

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OàSERV‡TION ON PRIVET L‡àLES Placed ery near to the other brands • No much difference on price point from other brands • No Wide range of collections •

PRIV‡TE L‡àELS -MEN¶S  

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Casual T Shirts

Fame,Fore er,Forca

Rs 299-Rs899

Denim

Delure

Rs 699- Rs 1899

Trousers

Code

Rs 699-Rs 1299

Formal Shirts

Code

Rs 699-Rs 1099

PRIV‡TE L‡àELS -L‡DIES  

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Casual Print Tees

Ginger

Rs199

Casual Tees

Code,Ginger

Rs 299

Formal Tops/Shirts

Code Ginger

Rs 499

Denim

Ginger

Rs 799

Ethnic Kurta

Melanga

Rs 299