Koeller - Ise 2009 - Road To Successful Dooh Media

The Road to Successful Digital Out of Home Media: Stand up and – communicate! Dr. Christoph Köller Amsterdam, 02.02.2009 ©

Digital Signage must create benefit. Digital Signage Solutions

Used by companies

Business Rules! Increase revenue, decrease costs

No benefit, no Digital Signage Highly important: to understand the DS business models that are followed by clients ©

Four basic business models for DS applications. Digital Signage Business Models

„Simply Information“

„Merchandising“

„Customer Experience“

„Advertising Revenue“

©

Four basic business models for DS applications. Digital Signage Business Models

„Simply Information“

„Merchandising“

„Customer Experience“

„Advertising Revenue“

©

Key success factor for DS: advertising value chain. Target Groups

Creative Agencies

Special Agencies

Advertisers/ Brands Media Agencies

HW-/SW-/Solution Providers

Network Operators

Location Owners

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The advertising value chain structures the conference. Target Groups

Creative Agencies

Special Agencies

Advertisers/ Brands Media Agencies

HW-/SW-/Solution Providers

Network Operators

Location Owners

©

Thank you for your time! ©