Knowledge Management For The European Legal Profession

2

Book before 4th December 2009 to claim your 20% early bird discount

Two-day conference and workshops

26-27 January 2010, Amsterdam, The Netherlands

Managing Partner presents 4th Annual

Knowledge management

for the European legal profession Maximising existing resources and managing on a minimal budget Law firm case studies: » » » » » » » » » » » »

A&L Goodbody, Ireland Allen & Overy, The Netherlands Bär & Karrer, Switzerland Gianni, Origoni, Grippo & Partners, Italy Herbert Smith LLP, UK Höcker, The Netherlands Latham & Watkins LLP, Germany Linklaters LLP, UK Advokatfirmaet Thommessen AS, Norway Van Doorne, The Netherlands Advokatfirman Vinge KB, Sweden Wolf Theiss, Austria

Expert contributions: » EBRD, UK » Lund University School of Economics and Management, Sweden

A two-day conference designed to help you:

PLUS:

* Assess the impact of the economic crisis and determine what the future holds for law firm KM * Manage KM with minimal resources and a limited budget * Structure and organise KM and develop a KM strategy * Increase KM contribution, collaboration and knowledge transfer * Understand how different generations of lawyers share knowledge and information * Recognise the value of social media tools and maximise their use * Ensure valuable knowledge is kept up-to-date and correctly presented * Identify and respond to the KM needs of each individual practice group * Develop and implement an integrated CRM system * Drive innovation in a difficult economic climate

Pre-conference workshop: 25 January 2010

An introduction to knowledge management for European law firms Facilitated by Jo Van der Spiegel, Knowledge Manager, Claeys & Engels, Belgium

Post-conference workshop: 28 January 2010

Developing a knowledge sharing culture Facilitated by Jakob Arffmann, Attorney/ Knowledge Manager, Norrbom Vinding, Denmark

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5 easy ways to register tel: 020 7549 2500 email: [email protected] fax: 020 7324 2373 web: www.ark-group.com Or see back page for mailing details

Knowledge management

for the European legal profession Managing Partner’s fourth annual Knowledge management for the European legal profession conference is the only event that brings together like-minded KM professionals from law firms across the continent to share best practice, and discuss and debate the latest KM developments, the key challenges and issues, and the emerging trends that will affect law firm KM business decisions in 2010 and beyond. Aimed exclusively at KM professionals from European law firms, this unique event will provide you with the expertise, tools and strategies that you need to ensure the success of KM for your firm.

Highlights from the conference programme include: » » » » »

The impact of the economic crisis on law firms, KM and the KM team Managing KM with minimal or reduced resources; a law firm client's perspective Examining different approaches to transferring knowledge; an academic study Assessing how different generations of lawyers share knowledge and information Practical strategies for efficient content management

Plus, there are lots of opportunities for participation and general interaction with three panel discussions, a facilitated discussion and a case study-led workshop to enable you to pose your own vital questions and to hear perspectives from a wide range of firms on:

Don’t miss this unique opportunity to attend the European law firm knowledge management event of the year!

» Developing a KM strategy: Wolf Theiss, Austria » Managing KM on a limited budget: Höcker, The Netherlands » Innovative approaches to securing fee earner know-how contribution: Bär & Karrer, Switzerland; A&L Goodbody, Ireland; and Gianni, Origoni, Grippo & Partners, Italy » Embracing, integrating and maximising social media technologies: Allen & Overy, The Netherlands and Linklaters LLP, UK » Beyond 2010; the economy, law firms and KM: Höcker, The Netherlands; EBRD, UK; and Van Doorne, The Netherlands

About the workshops: The pre-conference workshop on An Introduction to KM for European Law Firms is for those of you who are new to, or have limited experience in KM, and is the ideal precursor to the conference. Facilitated by Jo Van der Spiegel, Knowledge Manager for Claeys & Engels in Belgium, this interactive, small-group session will introduce knowledge management principles, benefits and techniques and demonstrate how you can get started enabling you to be brought up to speed while making valuable contacts prior to attending the main event. Jo Van der Spiegel joined De Bandt, van Hecke, Lagae as a legal assistant in 1997 and later moved into a managerial role maintaining and developing knowledge collections. In 2002, Jo took over responsibility for the information and knowledge transfer to Linklaters De Bandt systems and developed tools for knowledge gathering, empowerment and dissemination processes. In April 2007, Jo joined Claeys & Engels as Knowledge Manager, where he manages the information sources, tracks new legal developments, maintains knowledge collections and offers training on knowledge tools, with the knowledge team. The post-conference workshop on Developing a Knowledge Sharing Culture will provide you with the tools and techniques to change your firm’s culture and influence individual behaviour to enable knowledge sharing to become part of your firm’s day-today activities. Facilitated by Jakob Arffmann, Attorney/Knowledge Manager for Norrbom Vinding in Denmark, delegates will be able to share their own experiences and hear what works and what doesn’t in an interactive and small group session. Jakob Arffmann is a lawyer by profession, graduating in law in 2005 from the University of Copenhagen. While at university, he worked part-time at the Danish Employers’ Association for the Financial Sector for two years. In August 2005, he was employed by Norrbom Vinding as an assistant attorney. By January 2008, he was made responsible for knowledge and information management, concurrently with his legal work. He was admitted to the bar in August 2008.

Knowledge management for the European legal profession Maximising existing resources and managing on a minimal budget

Pre-conference workshop - 25 January 2010, Amsterdam

Post-conference workshop - 28 January 2010, Amsterdam

An introduction to knowledge management for European law firms

Developing a knowledge sharing culture

Jo Van der Spiegel, Knowledge Manager, Claeys & Engels, Belgium This interactive workshop is designed to provide an introduction to those in the legal profession who have heard about knowledge management and know that it is important but are not quite sure how to get started. The aim of the workshop is to help participants: » »

» »

Understand the broad principles of knowledge management and the business benefit it brings Consider their organisation and identify the issues which might impact on a successful implementation Work out how to get started or embark on the next stage of their knowledge development strategy Consider the tools, techniques and technology that might be relevant to their organisation

Jakob Arffmann, Attorney/Knowledge Manager, Norrbom Vinding, Denmark

Although many European law firms recognise the importance of knowledge management, effective knowledge sharing has yet to become commonplace. This interactive workshop will provide you with the tools and techniques to facilitate and nurture a knowledge sharing culture and a set of behaviours in which people will share knowledge in their day-to-day activities. The aim of the workshop is to help participants: » » » » » »

Demonstrate the value of sharing knowledge Facilitate and nurture a knowledge sharing culture Introduce a set of behaviours that encourage people to work together more effectively, to collaborate and to share Implement the technological tools to facilitate knowledge sharing Identify the barriers to effective knowledge sharing Meet your firm’s business objectives

09:00 Registration and refreshments

09:00 Registration and refreshments

09:30 Introduction

09:30 Introduction

09:45 Knowledge management; main aims

09:45 Building the case for more effective knowledge sharing

» Law firms as knowledge businesses » What is knowledge management? » The benefits of KM for law firms 11:00 Morning coffee break 11:15 Initiating KM in your firm » » » »

Determining what knowledge strategy to have Securing buy-in Organisational issues which impact on KM Setting the KM structure

12:45 Networking lunch break 13:45 Operational knowledge management » The tools, techniques and technology » Measuring the value of KM

» Changing your firm’s culture; nature or nurture? » How does knowledge sharing contribute to the business? » Building the business case for developing a knowledge sharing culture » Convincing the individual of the advantages of a knowledge sharing culture 11:00 Morning coffee break 11:15 Best practice and innovation in knowledge sharing tools and techniques » » » » »

Strengthening stakeholder commitment Carrot and Stick: different approaches to knowledge sharing Getting knowledge sharing processes and structures right Developing a successful reward and recognition structure Implementing tools to facilitate knowledge sharing

12:45 Networking lunch break 15:15 Afternoon coffee break 13:45 Addressing the barriers to effective knowledge sharing 15:30 Workshop summary

» Overcoming multilingual barriers to knowledge sharing » Managing the IT hurdles that impinge knowledge sharing

16:00 Close of workshop 15:15 Afternoon coffee break 15:30 Workshop summary 16:00 Close of workshop

Knowledge management for the European legal profession Maximising existing resources and managing on a minimal budget

DAY ONE: Tuesday, 26 January 2010 09:00 Registration and refreshments CHAIR’S OPENING REMARKS 09:30 Helena Hallgarn, Head of Knowledge Management, Advokatfirman Vinge KB, Sweden 09:40 Examining the impact of the economic crisis on the legal profession, KM and the KM team » How has the economic crisis affected law firms? » What impact has the crisis had on law firm KM and the KM team? » How essential is KM and the roles of knowledge manager and PSL in an extreme economic climate? » Will KM and PSL roles have to change to reflect a harsher economic environment? Richard King, Head of Legal Knowledge, Herbert Smith LLP, UK 10:20 Managing KM with minimal or reduced resources; a law firm client's perspective » Limited resources - a result of the current climate or a small KM team? » Identifying the wide-ranging roles and responsibilities that can fall under KM » Determining which KM initiatives are business critical and the best use of your time » Examining the similarities and differences with managing KM in-house versus law firm KM; what advice can in-house counsel offer to law firms? Paul Byfield, Legal Information Specialist, EBRD, UK 11:00 Morning coffee break FACILITATED INTERACTIVE DISCUSSION 11:30 Managing KM on a limited budget » How are firms coping with limited investment in new technology and staff? » How can firms continue to undertake valuable know-how work with minimal technical means? » What can mid-sized and smaller firms do to keep up with the giants? » How can firms cut KM costs and reduce KM overheads? Menno Ong, Knowledge & Information Manager, Höcker, The Netherlands 12.10 Developing and managing KM; an independent European law firm case study » Structuring and organising KM; defining KM work and goals » An overview of the KM success stories to date » Lessons to be learnt and advice to offer other firms » Future plans and developments Paula Reid, Partner, Knowledge Development, A&L Goodbody, Ireland

12:50 Networking lunch break INTERACTIVE CASE STUDY WORKSHOP 13:50 Developing a KM strategy Under the questioning and guidance of the session facilitator, delegates will be presented with a law firm case study, and working in small groups, will develop a KM strategy that’s appropriate for the firm and the current economic climate. Delegates will be encouraged to probe underlying issues, discuss and compare alternatives, and suggest an appropriate course of action. Christian Burger, Head of Knowledge & Intelligence Management, Wolf Theiss, Austria 14:50 Afternoon coffee break PANEL DISCUSSION 15:20 Innovative approaches to securing fee earner know-how contribution » Identifying the factors which incentivise fee earners to contribute – competition, status, flattery, money etc. » Examining the barriers to fee earner KM contribution » Real-life examples of how to encourage fee earners to contribute to KM Dr Raffael Büchi, Know-how Manager and Head of Staff, Bär & Karrer, Switzerland Paula Reid, Partner, Knowledge Development, A&L Goodbody, Ireland Patrizia Circosta, Lawyer, Knowledge Management Head, Gianni, Origoni, Grippo & Partners, Italy

16:00 Examining different approaches to transferring knowledge An overview of the knowledge transfer IKEA study What can we learn from the IKEA case? How can law firms exploit informal knowledge sharing? How much is done through sophisticated IT systems and informally over a cup of coffee? Anna Jonsson, Associate Professor, Department of Business Administration, Lund University School of Economics and Management, Sweden » » » »

16:40 Chair’s closing remarks 16:50 Close of day one

Who should attend? Head/Director of Knowledge Management Knowledge Lawyer/ KM Lawyer Head/Director/Manager of Know-how Knowledge Coordinator/ KM Coordinator Knowledge Partner / KM Partner Head/Director of Information Management Knowledge Manager/ KM Manager Information Manager/Specialist/Officer Knowledge Officer/ KM Officer Information Unit Manager Professional Support Lawyer (PSL)/ Professional Development Lawyer (PDL)

Knowledge management for the European legal profession

Maximising existing resources and managing on a minimal budget

DAY TWO: Wednesday, 27 January 2010 09:00 Registration and refreshments CHAIR’S OPENING REMARKS 09:30 Helena Hallgarn, Head of Knowledge Management, Advokatfirman Vinge KB, Sweden 09:40 Examining how different generations of lawyers share knowledge and information » How do new generation lawyers like to learn, work, collaborate, and utilise information and technology? » Is one KM approach appropriate for different generations in a firm? » Changing the culture of your firm so that older generations are brought up to speed with new ways of sharing and using information » Paving the way for the next generation of lawyers Mart van de Kerkhof, Head of Knowhow and Education, Allen & Overy, The Netherlands PANEL DISCUSSION 10:20 Embracing, integrating and maximising social media technologies » Are social media technologies here to stay? Assessing the value and longevity of the various social media tools » Preparing a business case, persuading and training partners to use social media tools » Implementing social media technologies and getting the most out of them; examples of innovative use Mart van de Kerkhof, Head of Knowhow and Education, Allen & Overy, The Netherlands Gerard Bredenoord, Head of Knowledge, Linklaters LLP, UK

12.10 Identifying the KM needs of each individual practice group and responding appropriately » Recognising a ‘one size fits all’ approach might not be the way forward » Conducting a KM audit of your firm’s various practice groups » Sourcing an appropriate KM solution for each individual practice area Gerard Bredenoord, Head of Knowledge, Linklaters LLP, UK 12.50 Networking lunch break 13.50 Developing and implementing an integrated CRM system » Goals for an integrated CRM system » Selection of sources for integration » Collecting, transferring and deduplicating information » First results and reactions after introducing system firm-wide Peter Piepers, Chief Knowledge and Innovation Officer, Van Doorne, The Netherlands 14.50 Afternoon coffee break 15.20 How can KM drive innovation in your firm in the current climate? » Defining innovation; why is it important and who should lead it? » What are the drivers for innovation in law firms? » Developing new products and services to grow your client base » Utilising KM techniques to drive innovation Reidar Gjersvik, Knowledge Manager, Advokatfirmaet Thommessen AS, Norway PANEL DISCUSSION 16.00 Beyond 2010; the economy, law firms and KM

11:00 Morning coffee break 11:30 Ensuring valuable knowledge is correctly presented and kept up-to-date; practical strategies for efficient content management » Creating a quality and consistency standard for vetting potential content » Establishing a programme for reviewing and updating the database » Assigning ‘document owners’ » Tagging and indexing content Dr Kirsten von Rönn, Knowledge Management Lawyer, Latham & Watkins LLP, Germany

» What does the future hold for the economy, law firms and KM? » How sustainable is the current law firm model? » What increasing demands can we expect to see from law firm clients? » What impact will this have on KM and the KM team? Menno Ong, Knowledge & Information Manager, Höcker, The Netherlands Paul Byfield, Legal Information Specialist, EBRD, UK Peter Piepers, Chief Knowledge and Innovation Officer, Van Doorne, The Netherlands

16.40 Chair’s closing remarks 16.50 Close of conference

Early Bird Discounts 20% discount when booked before 4th December 2009 15% discount when booked before 18th December 2009 10% discount when booked before 8th January 2010

Knowledge management for the European legal profession

Two-day conference and workshops

26-27 January 2010, Amsterdam, The Netherlands

Maximising existing resources and managing on a minimal budget

Booking ref:

984-10

1. Tel: +44 (0)20 7549 2500 2. E-mail: [email protected] 3. Web: www.ark-group.com 4. Fax: +44 (0)20 7324 2373 5. Post to: Marketing Department, The Ark Group, Paulton House, 8 Shepherdess Walk, London, N1 7LB, UK

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