Karthik Mt Final Present

FINAL EVALUATION By Karthik .D , 7NBGU016 MANAGEMENT THESIS COMPANY : ICICI AND UTI MUTUALFUNDS

A THESIS ON “A COMPARITIVE STUDY ON CUSTOMER SATISFACTION LEVELS ON MUTUAL FUNDS IN REFERENCE TO INFRASTUCTURE FUND OFFERED BY UTI AND ICICI”

OBJECTIVES study the satisfaction levels of customers in

by ICICI and UTI mutual funds. To identify how the brand building helps in meeting the customers expectations to meet their investment objectives To understand the different investment options provided by ICICI and UTI mutual funds .

PURPOSE OF THE STUDY The present study mainly aims to identifying

investors’ interest on mutual funds particularly ICICI and UTI INFRASTRUCTURE MUTUAL FUND. The study is needed to know the investors’ perceptions on both companies. Here the main purpose of the survey is to

know the various factors that are very important in satisfying the customers needs and to know how ICICI and UTI AMCs is ensuring its customers satisfaction.

FINDINGS Out of 50 respondents 30% of the ICICI investors

opinion is excellent . 30% of the UTI investors opinion is excellent . Out of 50 ICICI

Investors 30% respondents want ICICI to improve their agents training function. 30% respondents response is ICICI to improve the monitoring of fund . 40% of the respondents response is to look up on customer service. Out of 50 UTI Investors 20% respondents want UTI to improve their agents training . 60% of the UTI Investors response is UTI to look up on customer service .

80% of the ICICI and 70% of the UTI investors

are receiving monthly or quarterly statements time to time. Out of 100 investors 30% of customers are preferred to invest in Tax saver funds. 30% of ICICI and 20% of UTI investors are preferred to invest in index funds which give returns based upon respective indexes. 40% of ICICI and 50% of UTI investors are interested to invest in Sectorial funds that means they are ready to take high risk but want high returns

RECOMMENDATIONS Companies should bring awareness among

the investors about Infrastructure funds Companies should also emphasis on the monitoring of funds which directly relates to the returns of a specific fund. Companies should emphasis on creating an awareness about the SIP options which is always preferable when the market is volatile.