Jorge Esteban Work Sample

COPY EDITING WORK SAMPLE Editor: Jorge Esteban – 214.886.6596

Ellen Cook, President With over 20 years of experience in marketing strategy, advertising, promotions, retail marketing, agency operations and financial management, Ellen is responsible for overall management of the agency, strategic leadership and toplevel client relationships. Ellen is actively involved in all of the Dallas accounts and works daily with our industry-leading clients. Her retail-heavy client roster includes AT&T, FedEx Office, 7-Eleven, BlackBerry, The Container Store, American Express, Harrah’s Entertainment, the United States Olympic Committee, Four Seasons Hotels and A Pea in the Pod, plus over 70 regional shopping centers and mixed-use centers throughout the United States. Will Clarke, SVP, Creative Director Will has over 15 years of communication arts and brand experience. He has worked with DDB, McCann Erickson, Square One, TracyLocke, Graj+Gustavsen and most recently T:M, where he was the creative director over Nationwide Financial and co-writer of the “K-Fed” Nationwide Super Bowl spot, which was named one of TIME Magazine’s Top TV Ads of 2007. Will’s experience is truly media agnostic. He has created brand experiences ranging from promotions for multi-unit retailers like FedEx Office, McDonald’s and Tiffany’s to in-store, online, mass and ambient campaigns for CPG clients like Emerald Nuts, Hershey’s, Borden, Tabasco and Frito-Lay. Will is also the author of two novels from Simon & Schuster: LORD VISHNU’S LOVE HANDLES and THE WORTHY. He was named by Rolling Stone as the “Hot Pop Prophet” and is a New York Times Editor’s Choice. Jörg Deckerhibbel, SVP, Digital Experience Director With over 15 years of experience in brand building and interactive design, Jörg has developed integrated marketing campaigns and below-the-line programs throughout his career. He leads the Dallas interactive team on clients such as FedEx Office, Entenmann’s, Diamond Foods and 7-Eleven. Throughout his career, Jörg worked on a wide variety of clients such as Bacardi, Direct Energy, OshKosh B’Gosh, Discover Card and Macy’s. Among other agencies, Jörg worked at Leo Burnett in Chicago and created brand experiences for Samsung and the U.S. Army, and developed highly integrated marketing campaigns for PM, among other assignments. Caleb Wills, Senior Interactive Art Director Caleb has over 10 years of experience in the advertising world, creating work for every media vehicle under the sun. In interactive, he focuses on creating websites that engage audiences and build brand loyalty. His work has won awards and built business for companies like American Airlines, Nationwide Insurance, superpages.com, Discover Card, Bell Helicopter, Fossil, Microsoft XBox, Texas Tourism and 7-Eleven. Kristen Massey, Interactive Art Director

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Kristen graduated from the University of North Texas and has been a team member at Integer since the beginning of her career. She has worked on interactive and promotional assignments for AT&T, Slurpee.com, Georgia O'Keefe.org, Great American Cookie Company, Rent-A-Center, Diamond Foods, Arnold and Oroweat, as well as contributing to pro-bono work for Contact Crisis Line. As the newest art director on the interactive team, she brings a fresh eye for design and enthusiasm to all her projects. Nikki Lott, Interactive Copywriter Though Nikki started her career in the Interactive Group of TM Advertising, she was a key player on one of the first teams at the agency to become truly integrated and work on in all mediums. She has experience with online ads, websites, print, radio, OOH, direct mail and POP. Client experience has included American Airlines, Bell Helicopter, Discover, EDS, Nationwide Insurance, Nationwide Financial, Superpages.com and Texas Tourism. She also did work for Moroch Partners on Midas, McDonald’s, Mrs. Baird’s and North Texas Food Bank. In April 2009, Nikki joined the Integer Group in Dallas as a senior copywriter. Danielle Glick, User Experience Designer Danielle has been designing and coding websites since the 8th grade. At nineteen, she started her first job as a game designer for Hasbro where she developed the map template that is now the standard for all Heroscape games. She graduated from the University of Cincinnati College of Design, Architecture, Art & Planning with a degree in Digital Design – a unique mix of graphic design principles, interface design, video editing and 3D modeling. She has worked as a designer or information architect on major brands like KitchenAid, Whirlpool, Fifth Third Bank, Johnson & Johnson’s Ethicon Endosurgery, Catholic Healthcare West, Tenet, IBM/Lenovo and the board game Risk. Cody Wagner, Senior Web Developer Not only has Cody created interactive solutions for such clients as 7-Eleven, the Georgia O’Keeffe Museum, BlackBerry, Entenmann’s and FedEx Office, he is also in charge of development for internal applications that improve agency efficiencies. Cody headed up the team that created Integer’s Online Proofing System, a tool used to automatically route jobs online, increasing efficiency and decreasing paper costs and the time used to print and manually route elements. Cody also helped develop an asset management system and multiple client calendars – he excels at finding simple solutions for the toughest problems. Keye Ratley, Senior Multimedia Designer Keye has been creating rich digital experiences and crafting production-quality videos for over 8 years. He has produced work for clients such as Slurpee.com, Bimbo Bakeries U.S.A., BlackBerry, Suzuki, AMD, and FedEx Office. Before starting at The Integer Group in 2005, he did work for other agencies such as

Tribal DDB, Javelin Direct and TM Advertising. Kiel Huhn, VP, Group Account Director, Director of Promotions Kiel has over 15 years of experience in both advertising and promotions, which enables him to provide complete communications solutions for his clients. He has created innovative, business-building promotions for some of the largest brands in the country. Kiel manages the FedEx Office and 7-Eleven accounts while overseeing promotional activity for all clients in the Dallas office. Prior to joining Integer, he led the team that worked tirelessly on one of the greatest turnarounds in retail history for JCPenney. Other experience includes work on accounts such as PepsiCo, Frito-Lay, Hershey Foods Corporation, Life Savers and Dean Foods. Jamie Zorbanos Interactive Producer Jamie is the Interactive Producer for all brands within the Interactive department at Integer. She has been working in the industry for three years, building her knowledge base and making good things happen for the Internet. Jamie has coordinated an assortment of campaigns including new media, website/microsite development and online branding for accounts such as Cadbury Schweppes, Texas Instruments, The Bow Calgary and Trammell Crow. Christi Reynolds, Interactive Media Director Christi has over twelve years experience in interactive marketing, and has stayed at the cutting edge her entire career. She had the fabulous opportunity to be a part of the team that developed the first website for Travelocity, as well as a part of the first online advertising ever developed for American Airlines. Christi has also brought her creativity and “make it happen” attitude to brands like Pepsi, Mountain Dew, Aquafina, Pepsi/Frito-Lay NFL, Entenmann’s, Thomas’, Travelocity, Build-A-Bear Workshop, Sonic Drive-In, Greyhound, Paramount Parks and American Airlines. Brooke Lillard, Media Planner Brooke has spent the last five years cultivating dynamic media plans with a focus on promotional media planning and buying. She is well-versed in traditional and non-traditional opportunities for local, regional and national media. Her key client experience has been with AMD, Arnold, BlackBerry, Dr. Oetker, Entenmann’s and Thomas. Sean Purtle, Account Supervisor Sean offer more than fifteen years of experience in developing and managing successful national promotions, brand advertising, event marketing, retail marketing and online programs for big brands. He brings his clients a knack for understanding their business issues and developing programs that get results. In his career he has worked on business ranging from Conagra Foods to 7-

Eleven, Ponderosa Steakhouse, Long John Silver’s, Rent-a-Center and FedEx Office. Toni Lotz, Senior Studio Manager With over 30 years of experience, Toni brings a wealth of expertise to the studio at Integer. She ensures that capabilities can adapt to handle client needs and any number of deliverables, and works closely with all agency teams to schedule and meet deadlines without sacrificing quality control. Under her guidance the studio has produced hundreds of thousands of mechanicals and currently houses 1,700,000MB of archived work. In addition to seven years of experience on 7-Eleven, she has produced large monthly and quarterly POP kits for such clients as Beringer Blass Wines, AT&T, American Airlines and Southland. Patrick Kiker, Interactive Account Director Patrick has 16 years of experience in agency and client-side roles managing product needs and marketing needs. His career began in print and expanded early to augment the offline experience in the online channel. This experience gave him the ability to plan, integrate, execute and oversee multi-disciplined strategies in a variety of digital and print mediums. Patrick has a passion for translating integrated advertising and promotional programs to live online. His experience includes work on American Airlines, AT&T, Dell, Jack Daniel’s Tennessee Whiskey, Match.com, TXU Energy, Diamond Foods, FedEx Office and Slurpee. eight Samer Salfiti, Account Supervisor Samer has 8 years of experience at Integer. With a passion for strategic thinking, production and flawless execution, his goal is to ensure every promotional program is designed for maximum impact. Samer worked on the team that transitioned Cingular to AT&T, helping to make AT&T the top brand in wireless retail. He single-handedly led multiple national programs for FedEx Office, and also has experience on Nokia, Mastercard, DLP and AMD. Kathy Hurley, Director of Print Production Kathy has more than 27 years of agency experience in the production of POP solutions. She travels extensively to research new POP products, techniques and trends and is a crucial part of our concept development team, as she brings innovative POP solutions to meet in-store challenges. Kathy has experience with Pepsi-Cola, FedEx Office, 7-Eleven, George Weston Bakeries, Diamond Foods, Dave & Buster’s, Cinnabon, Luby’s, Nokia, AT&T, Harrah’s Casinos, American Airlines, Mountain Dew and Sara Lee. Jorge Esteban, Copyeditor

Jorge has five years of extensive copyediting and proofreading experience. With an aptitude for meticulously editing both English and Spanish language copy, he ensures all promotional materials for our clients comply with ever-evolving guidelines, legal requirements and brand standards. Prior to joining Integer, Jorge worked at the Texas Legislative Council where he would proofread bills for state legislators and lobbyists. He currently works with every client on the Integer roster. Julie Landy, VP Group Account Director Julie has a rich, integrated marketing background, with 20 years of experience in general advertising, promotion and direct marketing. As an account director for Pepsi, Julie guided a new formula launch for Diet Pepsi and also led the Brand Pepsi Activation team for Pepsi, leveraging many sports properties including Jeff Gordon, NASCAR and MLB. She did her undergraduate work at University of Wisconsin-Madison and has an MBA from Boston University. She manages Bimbo Bakeries USA brands, Dr. Oetker Ristorante pizza and Mastercard. In addition, she has worked on AT&T Broadband, Roche Pharmaceuticals, Citibank Retail Banking, Citi Credit Cards, and McDonalds. Jan Gittemeier, Chief Operating Officer Jan has twenty-five years of experience and has been with Integer for 15 years providing financial leadership and operations management for the agency. Jan, a CPA, has degrees in finance and a master’s in counseling. She uses her analytical and problem-solving skills on a daily basis for the agency and for clients, to ensure sales goals are met and all client relationships are successful. Jan and her team have implemented an operations structure and process that ensures the agency consistently delivers great work, on time and within budgets. She accomplishes this through continual evolution and refinement of processes, as well as investments in technology that have streamlined workflow. Jan is dedicated to allocating agency resources to satisfy the needs of our clients. Felipe Teran, Senior Copy Editor With expertise editing both English and Spanish language copy, Felipe has more than 27 years of proofreading and copyediting experience. He works to ensure that all internal and external client communications comply with brand standards and are error free. He currently works with every client on the Integer roster. His other experience includes American Airlines and work on websites for PepsiWorld, Mountain Dew, Sierra Mist, AMP energy drink and the US Air Force. Julie Grzetich-O’Connor, VP, Account Director Julie has 22 years of experience in retail, marketing and promotions. Her emphasis is on transforming client’s business with brand and consumer facts, strategic intuition, leadership and creativity. She manages cross-discipline and high-functioning teams, mentoring ac count staff from skill development to

career planning, hiring and training quality talent. Julie has experience on McDonalds, United Airlines, Amoco Oil, Hallmark, United States Postal Service and Harrah’s Entertainment. three Heylee Dawson, Account Executive Heylee began her career at Integer 3 years ago as an intern and has grown to be instrumental in developing retail promotions as an Account Executive. Because of her extensive experience in project management, Heylee is proficient in all aspects of promotional development from concept stage to execution. With exceptional organizational skills and attention to detail, Heylee has played an essential role in delivering successful promotions for FedEx Office and AT&T. Eleni Papadopoulos, Senior Account Executive Eleni joined Integer in 2004 and has built her career developing and overseeing both in-store and online promotional programs. With a Masters degree in Global Marketing and Advertising, Eleni offers great insight and perspective on all projects she leads or assists. She is adept at coordinating with inter-office departments to see that each project is completed successfully and efficiently and works seamlessly with the client to ensure strategic delivery. He has experience with AT&T, Blackberry, and all the Bimbos Bakeries USA brands including Arnold bread, Thomas’ English Muffins and Entenmanns. David Morley, Creative Director David has over 10 years of Interactive experience. to the Integer team. Since his early days as a web developer, David has been dedicated to helping Fortune 500 companies bring their online initiatives to life. From building Marketing and Advertising websites for mega brands to the design of E-Commerce websites – David’s background is a rich mixture of all the creative and technological opportunities the Internet has to offer. His work has been recognized with awards from the Web Marketing Association (WMA) and the Interactive Marketing & Advertising Awards (IMAA) as well as the Dallas Ad League. He client experience ranges from brands like Secret, Old Spice, Tampax, and Olay, Dell, JCPenney, Mercer HR, AT&T Broadband and Slurpee. Donna Maddux, Media Director With more than 15 years of experience in strategic media planning and buying, Donna leads the media department at Integer Dallas. She has worked on numerous product launches utilizing both traditional and alternative media targeting a range of consumer segments. Her experience also includes working with IRI in conducting CPG testing as well as working for ACNielsen in field test marketing. Her client experience includes Bimbo Bakeries USA brands, FritoLay, Taco Bell Food Line, Cracker Jack, Nokia, BlackBerry, Pioneer and Radio Shack. David Bell, Associate Creative Director

David has 23 years of communication design, promotions and retail marketing experience. He is a passionate creative who always makes sure the message is on the mark and communicated in a relevant and meaningful manner. His work has been recognized by New York Festivals, Design of The Times presented by POP Times and the Dallas Ad League TOPS Awards. For 16 years David directed promotional and retail-specific work on clients such as PepsiCo, FritoLay, Fetzer Wines, ADVO, Pizza Hut, Del Monte Foods, Pounce Cat Treats and Meow Mix Cat Food. His other experience includes work on clients such as the Dallas Mavericks, DART, Hyatt Hotels of Texas, Ameritrust, the Dallas Arboretum and Lotto Athletic Shoes. COURTNEY JONES, Account Director With 10 years of direct, promotional and trade area marketing experience for several retail and casual dining concepts, Courtney has a proven track record of building and maintaining client satisfaction through strategic planning and organizational development. She specializes in transitioning strategic learning into actionable intelligence and connecting consumer insights with planning objectives to deliver proven results. As and account director on the Domino’s Pizza account, Courtney was responsible for account development, annual planning and execution of direct and local store marketing efforts for over 800 corporate locations. Her other brand experience includes Steak & Ale, Ponderosa Steakhouses, Popeye’s Chicken & Biscuits, Jiffy Lube, Oasis Car Wash, California Pizza Kitchen and AT&T. Craig Carl, SVP/Creative Director Craig has over 25 years of experience in developing award-winning advertising and promotions. He is well-versed in translating consumer insights to impactful graphic solutions that make sales at retail, and has a proven track record for bringing winning solutions to both retailers and their partners. Craig previously worked as Executive Creative Director at Circuit City, and as a VP, Creative Director at FAME in Minneapolis, where he developed national programs for Target, Best Buy, Disney and US Bank. Craig joined FAME after leading his own New York-based agency with clients such as The Atlanta Olympic Games, The NFL, Simon Properties, Melville Corporation, Major League Baseball and The American Cancer Society. Craig currently leads the teams that develop creative for Integer clients including AT&T, FedEx Office, and 7-Eleven. Bryan Rachal, Senior Art Director Bryan is an art director who has built his career on precise execution and extensive retail experience. An expert at POP creative, his in-store POP has proven to streamline the retail space. He handles everything from the creation of national promotions to designing innovative packaging and collateral. He has experience on Thomas’ Hearty Grains, Chock full o’Nuts, Hills Bros. Cappuccino, Senseo Coffee, Dave & Buster’s, Cingular, Harrah’s Casinos, Pepsi-Cola, Frito Lay and AT&T.

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Bryan Holzwanger, Account Supervisor Bryan has a decade of experience in marketing strategy, advertising, direct marketing, sales promotions and public relations in consumer and business-tobusiness markets. He has worked with clients in national and international markets, in sectors ranging from convenience retail to hospitality & tourism to services, and spent time on the client-side of the business. He has contributed significantly to building brands for 7-Eleven, FedEx Office, First Horizon National Corp., Terminix, TruGreen, Louisiana Office of Tourism, Sol Melia and Marriott. Bill Kreighbaum, SVP, Creative Director With over 20 years experience in promotions, brand advertising, direct marketing and online marketing, Bill taps into behavioral insights to capture consumers’ attention and convince them to buy. His work has been recognized in many national creative awards shows, including The One Show and in Communication Arts Advertising Annual. Bill has a strong consumer electronics and retail background, leading the creative teams that produced compelling work for clients including Nokia, BlackBerry, Pioneer Electronics, MasterCard, JCPenney and American Airlines. Other client experience includes George Weston Bakeries, Dave & Buster’s, Long John Silvers and Subaru. Brian Wakabayashi, Senior Account Planner Brian is an experience brand planner who works closely with both agency partners and clients in the areas of new product development, connections planning and interactive strategy. His experience with market research and brand strategy development was heavily utilized as the strategic planning lead on the agency-side to help Taco Bell launch their next-generation value menu. He has worked with a wide variety of clients including KFC, Goodwill, Yamaha, Toshiba and Lehman Brothers. Currently he works on the Bimbo Bakeries USA team, handling insight and strategy development. Ann Pearson, Creative Director Ann has 25 years of experience in building integrated campaigns that connect with consumers. She’s done everything from creating Skinny Cow’s website to managing global brands on a turnkey level for Western Union, Philly Cream Cheese and Ritz Crackers. Ann is passionate about discovering what’s visually sticky in a brand’s DNA, and is an essential component of the new business team at Integer. Her prior post before joining the Integer team was as Group Creative Director at JWT Chicago where she’s lent a strategic and visual voice for such diverse accounts as Nabisco, Kimberly-Clark, Illinois Tourism, Western Union and Kraft.

Anna Mitchael, Associate Creative Director  Anna has a decade of experience as a copywriter, working in creative boutiques,  advertising agencies and in‐house for Fortune 500 companies across the country.  Her extensive brand experience coupled with a proficiency in retail marketing gives  her the ability to contribute significantly to strategic development and cross‐agency  teams. In the course of her career, Anna has created award‐winning work for brands 

like Coca‐Cola, Visa, The Glenlivet, Starbucks, Thomasville Furniture, Jiffy Lube, Silk  Soy Milk, FedEx Office and Slurpee.   Andrew Tinch, Creative Director Andrew’s 15 years in creative development has covered every aspect of the   in-store experience including store design, digital POP, merchandising, package design, product design, in-store promotions and on-premise events. With a strong business orientation, Andrew knows how to develop creative that sells product at retail. He has extensive fountain, fresh foods, packaged goods and retail experience, including creative leadership of Cingular. His other experience includes Fossil Watches, Frito-Lay, Pepsi-Cola, Snickers Marathon, 7-Eleven, Chock full o’Nuts, Cinnabon, Dave & Buster’s, Mug Root Beer, Disney, FedEx Office and Diamond Foods. Abby Schroder, Account Director Abby has over a decade of experience in marketing strategy, advertising, direct marketing and retail marketing. She excels at the strategic development and execution of national promotions to build brands and generate sales at retail. Prior to leadership on the AT&T account, Abby managed the strategic planning and execution of Domino’s Pizza for five years. Her client roster includes ProCuts, Dave & Buster’s, GameStop, Metromedia, Popeye’s, Church’s and Tony Roma’s. Andrea Tipton, Account Director With over 10 years in advertising and promotions, Andrea has extensive consumer technology experience with blue-chip brands. She brings her clients expert knowledge in brand building, strategic planning and execution of integrated advertising and promotional programs in national, regional and local markets. Andrea led the launch of the AMD and HP LIVESTRONG™ computer, benefiting the Lance Armstrong Foundation. The program was so successful that LIVESTRONG™ was the best-selling laptop at CompUSA in the first quarter of the launch and overall unit sales have gone to top 40,000. Andrea has worked on several other accounts throughout her career including JCPenney, Hampton Inn Hotels, Doubletree Hotels, Mrs. Fields Cookies, Air Liquide, Gladney Adoption Center, Texas Commerce Bank, AMD, Texas Instruments and FedEx Office. Jodie Green, Account Supervisor Jodie has extensive experience in the creation of national retail promotions. She excels at organizational challenges and is an essential player in building positive relationships with clients. Jodie currently manages the Bimbo Bakeries USA brands at Integer. Her previous experience included Del-Monte and Frito-Lay brands including Lay’s, Tostitos and Cheetos.