Jordan Outdoor Brandbook 2007
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JORDAN OUTDOOR ENTERPRISES, LTD.
Tyler & Bill Jordan
In 1986 we introduced our first camouflage pattern, and from day one we did everything possible to
support that pattern, our brand, and the partners we worked with to reach the end consumer. Today,
“Connecting our partners to the outdoor market... we do the same things – only for more patterns, more brands, and many more partners. Over 1,000
this is our primary goal.” – Bill Jordan, President manufacturers produce more than 10,000 products utilizing our camouflage patterns. Thousands
of retailers sell these products to millions of consumers. Let us work to build your brand with ours.
Bridging the gap between our partners and consumers.
]
The foundation of this bridge is our effective, trusted camouflage patterns, as well as an affinity to the Realtree and Advantage brands themselves. Our patterns not only allow the outdoor enthusiasts who wear them to be more effective in the woods, they also allow them to show their love of the outdoors in their everyday lives.
WELCOME
We can make your product stand out with camo.
]
Our staff has been integral in the development of numerous industry advances, including the application of camouflage on rubber, metal, plastic and leather. We lead the industry in the film dipping of hard goods. Our proprietary High Definition® printing process creates the most effective, appealing camo patterns available.
INNOVATIONS
From left to right: David Blanton, Bill Jordan and Michael Waddell
[ Your customers are watching.
The #1 Nielsen-rated outdoor program in 2004 and 2005. The Outdoor Channel’s 2004 Fan Favorite. The most coveted programming slots on the most desirable networks. And three of the most highly regarded hunting personalities out there. Now that’s what we call great coverage.
REALTREE’S
TELEVISION
We have a loyal following. You need to meet them.
]
It’s a simple fact that our DVDs are viewed by more people than any others. Our deer, turkey, elk, youth, waterfowl, and comedy DVDs lead their respective categories and collectively reach a huge, loyal audience that we can deliver to you.
DVDs
Lighten
up.
It’s not just any territory. It’s your territory. But cover doesn’t exactly
New Advantage® MAX-1 HD™
grow on trees there, so not just any camo will do. That’s why we
camouflage sets a higher standard for
versatility and effectiveness in open terrain. It’s perfect for mesquite, rock, cactus – truly every habitat Texas has to offer. Put simply, this pattern meets
designed Advantage MAX-4 HD. It melts into grasslands, marshes, croplands, river bottoms and other open terrain. Some of the best hunting territory out there is open for the taking. Stake your claim to
™
it with Advantage MAX-4 HD.
the demands of the most challenging
XXXBEWBOUBHFDBNPDPN
advanced High Definition ® imaging process,
ap offers hunters a
lighter, more open, neutral-toned alternative with around-the-clock concealment, a universal color palette and unmatched depth and detail. New Realtree
ap. It means “All-Purpose.” We’re certain
you’ll agree that it lives up to its name.
FOR MOR E I NFO A BOU T BIL L JOR DA N’S R E A LT R EE A P V ISIT US @ W W W.R E A LT R EE .COM ©2007 Jordan Outdoor Enterprises, Ltd. 720
Our branding and camouflage effectiveness ads reach essentially every outdoorsman who reads. The main message... Family, Friends and the Outdoors. Let us connect your company with this message.
®
ap , you’ll be confi-
make a camo pattern versatile and effective. Perfecting our already
™
One thing’s for sure. When you wear new REALTREE
dent. It’s neutral, open, contrasty and realistic – all the things necessary to
MAX-1 HD... Hunt Wide Open!™
REALTREE Family, Friends and the Outdoors.
seasons and conditions. Advantage
[
PRINT
Your customers read magazines. Chances are they’ll see us there.
Yes, outdoorsmen can be found on-line.
]
Over 350,000 people visit our on-line community each month. They come for information and entertainment, which is all we offer. You can connect with your customer at Realtree.com.
REALTREE.COM
TM
[ Everybody wants to be part of a team.
TM
We developed the Team Realtree concept over a decade ago and today literally millions of Team Realtree logos dot the outdoor landscape on everything from game calls to all-terrain vehicles. Is there a spot on your product for a Team Realtree logo?
TEAM REALTREE
What hunters do when they’re not hunting.
]
We’ve been a NASCAR sponsor for over 10 years. Team Realtree was the primary sponsor of Dave Marcis until his retirement, the associate sponsor of Dale Earnhardt, and now sponsors of Kevin Harvick and Richard Childress Racing. And our souvenir rig can always be found trackside featuring products from NASCAR’s top drivers.
NASCAR
[
Our camo patterns perform as well on the shelves as they do in the field.
From design to deer stand, the goal for our patterns is effectiveness. We reinforce this with all of our promotions. Even when hunters hit the stores, they see our recognizable images and slogans one last time – right at the critical moment when they make their buying decision. That’s why eight out of ten hunters have Realtree in their closet.
RETAIL
Simply a must.
]
Realtree works closely with each of these groups to ensure the future of wildlife and its habitat, as well as our hunting heritage. We invite you to join us.
CONSERVATION
You’re in good company.
]
We’ve built our reputation on working well with others. Let us know how we can help you.
PARTNERSHIPS
Take your best shot...
Thompson/Center Arms
Thompson/Center Arms Take your best shot...
Take your best shot...
4C PROCESS
COORS LIGHT 2004 4c Process 4 COLOR PROCESS
." -(.' ++&(.+%(
(,"3 ,
5! ,/'/ 5! MM
4HIS IS THE ORIGINAL MENS 5NDER !RMOUR LOGO MM
MM
5! -!2+ 5! 4HIS IS THE ORIGINAL MENS 5NDER !RMOUR LOGO WITHOUT THE WORDING 5SED ON TOPS
©
Realtree AP is neutral, open, contrasty and ultra-realistic. Its light, natural color palette sets a new standard in camouflage design, offering both around-the-clock concealment and coastto-coast effectiveness.
Like AP, Realtree APG is light, open, neutral-toned and contrasty. And with the addition of olive green accents, APG is specifically designed for early fall and spring, giving hunters true “season and region” versatility.
CAMO GUIDE
™
Advantage MAX-4 HD dominates the waterfowl market but has also found favor with many other types of hunters. The pattern combines cattails, millet, corn stalks, sunflowers, oak and maple leaves, cedar and oak limbs and a variety of other plant life.
™
Advantage MAX-1 HD allows open-terrain hunters to melt into their surroundings ... to become “1” with the landscape. The pattern has a decidedly Western flair but is versatile enough to work in open settings across the country.
JORDAN OUTDOOR ENTERPRISES, LTD. 1390 Box Circle • Columbus, Georgia • 31907 Tel. (706) 569-9101 Fax (706) 569-5634 Toll Free (800) 992-9968 www.realtree.com / www.advantagecamo.com
090607
Tyler & Bill Jordan
In 1986 we introduced our first camouflage pattern, and from day one we did everything possible to
support that pattern, our brand, and the partners we worked with to reach the end consumer. Today,
“Connecting our partners to the outdoor market... we do the same things – only for more patterns, more brands, and many more partners. Over 1,000
this is our primary goal.” – Bill Jordan, President manufacturers produce more than 10,000 products utilizing our camouflage patterns. Thousands
of retailers sell these products to millions of consumers. Let us work to build your brand with ours.
Bridging the gap between our partners and consumers.
]
The foundation of this bridge is our effective, trusted camouflage patterns, as well as an affinity to the Realtree and Advantage brands themselves. Our patterns not only allow the outdoor enthusiasts who wear them to be more effective in the woods, they also allow them to show their love of the outdoors in their everyday lives.
WELCOME
We can make your product stand out with camo.
]
Our staff has been integral in the development of numerous industry advances, including the application of camouflage on rubber, metal, plastic and leather. We lead the industry in the film dipping of hard goods. Our proprietary High Definition® printing process creates the most effective, appealing camo patterns available.
INNOVATIONS
From left to right: David Blanton, Bill Jordan and Michael Waddell
[ Your customers are watching.
The #1 Nielsen-rated outdoor program in 2004 and 2005. The Outdoor Channel’s 2004 Fan Favorite. The most coveted programming slots on the most desirable networks. And three of the most highly regarded hunting personalities out there. Now that’s what we call great coverage.
REALTREE’S
TELEVISION
We have a loyal following. You need to meet them.
]
It’s a simple fact that our DVDs are viewed by more people than any others. Our deer, turkey, elk, youth, waterfowl, and comedy DVDs lead their respective categories and collectively reach a huge, loyal audience that we can deliver to you.
DVDs
Lighten
up.
It’s not just any territory. It’s your territory. But cover doesn’t exactly
New Advantage® MAX-1 HD™
grow on trees there, so not just any camo will do. That’s why we
camouflage sets a higher standard for
versatility and effectiveness in open terrain. It’s perfect for mesquite, rock, cactus – truly every habitat Texas has to offer. Put simply, this pattern meets
designed Advantage MAX-4 HD. It melts into grasslands, marshes, croplands, river bottoms and other open terrain. Some of the best hunting territory out there is open for the taking. Stake your claim to
™
it with Advantage MAX-4 HD.
the demands of the most challenging
XXXBEWBOUBHFDBNPDPN
advanced High Definition ® imaging process,
ap offers hunters a
lighter, more open, neutral-toned alternative with around-the-clock concealment, a universal color palette and unmatched depth and detail. New Realtree
ap. It means “All-Purpose.” We’re certain
you’ll agree that it lives up to its name.
FOR MOR E I NFO A BOU T BIL L JOR DA N’S R E A LT R EE A P V ISIT US @ W W W.R E A LT R EE .COM ©2007 Jordan Outdoor Enterprises, Ltd. 720
Our branding and camouflage effectiveness ads reach essentially every outdoorsman who reads. The main message... Family, Friends and the Outdoors. Let us connect your company with this message.
®
ap , you’ll be confi-
make a camo pattern versatile and effective. Perfecting our already
™
One thing’s for sure. When you wear new REALTREE
dent. It’s neutral, open, contrasty and realistic – all the things necessary to
MAX-1 HD... Hunt Wide Open!™
REALTREE Family, Friends and the Outdoors.
seasons and conditions. Advantage
[
Your customers read magazines. Chances are they’ll see us there.
Yes, outdoorsmen can be found on-line.
]
Over 350,000 people visit our on-line community each month. They come for information and entertainment, which is all we offer. You can connect with your customer at Realtree.com.
REALTREE.COM
TM
[ Everybody wants to be part of a team.
TM
We developed the Team Realtree concept over a decade ago and today literally millions of Team Realtree logos dot the outdoor landscape on everything from game calls to all-terrain vehicles. Is there a spot on your product for a Team Realtree logo?
TEAM REALTREE
What hunters do when they’re not hunting.
]
We’ve been a NASCAR sponsor for over 10 years. Team Realtree was the primary sponsor of Dave Marcis until his retirement, the associate sponsor of Dale Earnhardt, and now sponsors of Kevin Harvick and Richard Childress Racing. And our souvenir rig can always be found trackside featuring products from NASCAR’s top drivers.
NASCAR
[
Our camo patterns perform as well on the shelves as they do in the field.
From design to deer stand, the goal for our patterns is effectiveness. We reinforce this with all of our promotions. Even when hunters hit the stores, they see our recognizable images and slogans one last time – right at the critical moment when they make their buying decision. That’s why eight out of ten hunters have Realtree in their closet.
RETAIL
Simply a must.
]
Realtree works closely with each of these groups to ensure the future of wildlife and its habitat, as well as our hunting heritage. We invite you to join us.
CONSERVATION
You’re in good company.
]
We’ve built our reputation on working well with others. Let us know how we can help you.
PARTNERSHIPS
Take your best shot...
Thompson/Center Arms
Thompson/Center Arms Take your best shot...
Take your best shot...
4C PROCESS
COORS LIGHT 2004 4c Process 4 COLOR PROCESS
." -(.' ++&(.+%(
(,"3 ,
5! ,/'/ 5! MM
4HIS IS THE ORIGINAL MENS 5NDER !RMOUR LOGO MM
MM
5! -!2+ 5! 4HIS IS THE ORIGINAL MENS 5NDER !RMOUR LOGO WITHOUT THE WORDING 5SED ON TOPS
©
Realtree AP is neutral, open, contrasty and ultra-realistic. Its light, natural color palette sets a new standard in camouflage design, offering both around-the-clock concealment and coastto-coast effectiveness.
Like AP, Realtree APG is light, open, neutral-toned and contrasty. And with the addition of olive green accents, APG is specifically designed for early fall and spring, giving hunters true “season and region” versatility.
CAMO GUIDE
™
Advantage MAX-4 HD dominates the waterfowl market but has also found favor with many other types of hunters. The pattern combines cattails, millet, corn stalks, sunflowers, oak and maple leaves, cedar and oak limbs and a variety of other plant life.
™
Advantage MAX-1 HD allows open-terrain hunters to melt into their surroundings ... to become “1” with the landscape. The pattern has a decidedly Western flair but is versatile enough to work in open settings across the country.
JORDAN OUTDOOR ENTERPRISES, LTD. 1390 Box Circle • Columbus, Georgia • 31907 Tel. (706) 569-9101 Fax (706) 569-5634 Toll Free (800) 992-9968 www.realtree.com / www.advantagecamo.com
090607
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