Job Bank: White-collar
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White-Collar Job Bank
Team Members Javed Iqbal Mohsin Raza Sumera Saleem Saima
MT-08-12 MT-08-09 MT-08-03 MT-08-37
What Is White Collar? White-Collar is the Job Bank which provide the job to job seeker and employees to searching organization Goals: 3. Providing the right employee’s to organization in less time. 4. Providing the right job to job seeker's in less time.
This Is a Need Needs -A valid degree is no longer the only tool, you need to build your career or develop a sound plan for employment in an already saturated employment industry.
This Is a Want Wants -People want an effective platform from where they can get the job according to their qualification and which minimizes the hardships of the way to achieving this task.
This Is Demand Want
Buying Power
White collar is a leading job bank which has given career direction to Pakistani talent and has enriched the industry with the pipeline of talented human resource
Segmentation and Target Marketing #1 Market Segmentation: Divide the market into segments of customers
Target Marketing: Select the segment to cultivate
# 2
Segmentation
Segmentation: 1-Job by category Information technology Banking Financial services Fast Moving Consumer Goods(F M C G ) Pharmaceuticals
2-Job by location Lahore Karachi Multan Islamabad Quetta Peshawar
Target Market
Positioning
Environmental Factors: The factor that influence our white collar 1-Micro Factor 2-Macro Factor
Micro Factor Organizational culture: Supplier: Competitors: Customer: Publics:
Macro Factor Political: Economical: Socio Cultural: Technological: Natural environment: Global environment:
Consumer buying behavior:
Four P’s of marketing
Four P’s
Product: Core Benefit :We are providing the source of earning to the people and employees for the organization Actual Product : We are providing the job to the people according to their qualification and save their time in the searching for the job. We are providing the exact required person to the organization and minimize their efforts and cost for hiring the new employees.
Product Life Cycle
Pricing: We charge money from organization after providing employees. In This price we include our physical efforts, mental efforts, promotional efforts, and our profit.
Factor which influence the price Objective – positioning: Market Demand Consumer Perception Consumer Purchasing Power Competition
Product Mix Pricing strategy: Product Line Pricing :We set the price of different job according to level of pay scale Product Bundle Pricing: One organization demand us many employees at one time so the pricing strategy for this organization is different to organization who demand us only one employee.
Pricing approach We are using value based approach for pricing our product.
Value
Price
Pricing Approach Functioning
Cost
New Product Pricing:
Penetration Pricing: We adopt the penetration pricing approach because many organizations are working on same project. So first we develop the trust on our customer and show them that we are the most effective service provider
Place: As we are offering services to the customers so we have the direct relations with our customers. Our supply chain starts from suppliers who supply jobs to us then we will offer these jobs to our final consumers. On the other hand the institutes, unemployed people and the people who are doing job but searching for better opportunity are or suppliers whom services we are offering to the organizations
Promotion: Target Audience: All the people who are in search of job or in search of better work force are our target audience. Promotional Objective: The main objective of our promotion is basically to create awareness in our potential customers and to give the information in market.
Message “Right job for right person at right time”
Promotion Mix: We are using the following promotion media for promoting our job bank. 1-Advertisement: Electronic media Internet Print media Road side boards
Promotion Mix: 2-Personal Selling: By conducting seminars in different institutes By direct meeting with our potential organization By making presentations in different job fairs
Promotion Mix: 3-Direct Marketing: Telephone E-mail Fax
Team Members Javed Iqbal Mohsin Raza Sumera Saleem Saima
MT-08-12 MT-08-09 MT-08-03 MT-08-37
What Is White Collar? White-Collar is the Job Bank which provide the job to job seeker and employees to searching organization Goals: 3. Providing the right employee’s to organization in less time. 4. Providing the right job to job seeker's in less time.
This Is a Need Needs -A valid degree is no longer the only tool, you need to build your career or develop a sound plan for employment in an already saturated employment industry.
This Is a Want Wants -People want an effective platform from where they can get the job according to their qualification and which minimizes the hardships of the way to achieving this task.
This Is Demand Want
Buying Power
White collar is a leading job bank which has given career direction to Pakistani talent and has enriched the industry with the pipeline of talented human resource
Segmentation and Target Marketing #1 Market Segmentation: Divide the market into segments of customers
Target Marketing: Select the segment to cultivate
# 2
Segmentation
Segmentation: 1-Job by category Information technology Banking Financial services Fast Moving Consumer Goods(F M C G ) Pharmaceuticals
2-Job by location Lahore Karachi Multan Islamabad Quetta Peshawar
Target Market
Positioning
Environmental Factors: The factor that influence our white collar 1-Micro Factor 2-Macro Factor
Micro Factor Organizational culture: Supplier: Competitors: Customer: Publics:
Macro Factor Political: Economical: Socio Cultural: Technological: Natural environment: Global environment:
Consumer buying behavior:
Four P’s of marketing
Four P’s
Product: Core Benefit :We are providing the source of earning to the people and employees for the organization Actual Product : We are providing the job to the people according to their qualification and save their time in the searching for the job. We are providing the exact required person to the organization and minimize their efforts and cost for hiring the new employees.
Product Life Cycle
Pricing: We charge money from organization after providing employees. In This price we include our physical efforts, mental efforts, promotional efforts, and our profit.
Factor which influence the price Objective – positioning: Market Demand Consumer Perception Consumer Purchasing Power Competition
Product Mix Pricing strategy: Product Line Pricing :We set the price of different job according to level of pay scale Product Bundle Pricing: One organization demand us many employees at one time so the pricing strategy for this organization is different to organization who demand us only one employee.
Pricing approach We are using value based approach for pricing our product.
Value
Price
Pricing Approach Functioning
Cost
New Product Pricing:
Penetration Pricing: We adopt the penetration pricing approach because many organizations are working on same project. So first we develop the trust on our customer and show them that we are the most effective service provider
Place: As we are offering services to the customers so we have the direct relations with our customers. Our supply chain starts from suppliers who supply jobs to us then we will offer these jobs to our final consumers. On the other hand the institutes, unemployed people and the people who are doing job but searching for better opportunity are or suppliers whom services we are offering to the organizations
Promotion: Target Audience: All the people who are in search of job or in search of better work force are our target audience. Promotional Objective: The main objective of our promotion is basically to create awareness in our potential customers and to give the information in market.
Message “Right job for right person at right time”
Promotion Mix: We are using the following promotion media for promoting our job bank. 1-Advertisement: Electronic media Internet Print media Road side boards
Promotion Mix: 2-Personal Selling: By conducting seminars in different institutes By direct meeting with our potential organization By making presentations in different job fairs
Promotion Mix: 3-Direct Marketing: Telephone E-mail Fax
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