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THAICOON : SEPTEMBER 2005 093

‡√◊ËÕß·√°‡°’ˬ«°—∫ ç°“√‡™◊ËÕ¡µàÕ®ÿ¥µà“ßÊé º¡ÕÕ°®“° Reed College À≈—ß®“°‡¢â“ ‡√’¬π‰¥â 6 ‡¥◊Õπ ·µà¬ß— «π‡«’¬πÕ¬Ÿ„à π∞“π– Drop In Õ’° 18 ‡¥◊Õπ °àÕπ∑’Ë®–‡≈‘°‡√’¬π‰ª®√‘ßÊ ∑”‰¡º¡®÷ß≈“ÕÕ°¡“ ? ∑ÿ°Õ¬à“߇√‘Ë¡µâπ°àÕπº¡‡°‘¥ ... ·¡à (ºŸ„â Àâ°”‡π‘¥) ¢Õߺ¡‡ªìππ—°»÷°…“¡À“«‘∑¬“≈—¬ ∑’ˉ¡à‰¥â·µàßß“π ¬—ßÕ“¬ÿπâÕ¬ ·≈–‡∏Õµ—¥‘π„®®–¡Õ∫ º¡„Àâ§πÕ◊πË ‡≈’¬È ߥŸ·∑π ‡∏Õ√Ÿâ °÷ Õ¬à“ß·√ß°≈â“«à“º¡§«√ ∂Ÿ°‡≈’¬È ß‚¥¬§π∑’®Ë ∫¡À“«‘∑¬“≈—¬ ¥—ßπ—πÈ ∑ÿ°‘ßË ∑ÿ°Õ¬à“ß ‰¥â∂Ÿ°µ√–‡µ√’¬¡‰«â „À⺡∂Ÿ°√—∫‡≈’Ȭ߂¥¬π—°°ÆÀ¡“¬ ·≈–¿√√¬“¢Õ߇¢“ ·µà‡¡◊ÕË º¡§≈Õ¥ÕÕ°¡“ æ«°‡¢“µ—¥‘π„®„π«‘π“∑’ ÿ¥∑⓬«à“µâÕß°“√‡¥Á°ºŸâÀ≠‘ß ¥—ßπ—Èπ æàÕ·¡à∫ÿ≠∏√√¡¢Õߺ¡ ´÷ËßÕ¬Ÿà„π√“¬™◊ËÕ ”√Õ߉¥â√∫— ‚∑√»—æ∑å°≈“ߥ÷° ‡æ◊ÕË ∂“¡«à“ çæ«°‡√“‰¥â ‡¥Á°ºŸâ™“¬Õ¬à“߉¡à§“¥§‘¥ ... §ÿ≥µâÕß°“√‡¢“‰À¡?é ç·πàπÕπé æ«°‡¢“µÕ∫ „π‡«≈“µàÕ¡“ ·¡àºŸâ„Àâ°”‡π‘¥‰¥âæ∫«à“·¡à∑’ˇ≈’È¬ß º¡¡“π—πÈ ‰¡à‡§¬®∫¡À“«‘∑¬“≈—¬ ·≈–æàÕ¢Õߺ¡°Á‰¡à®∫ ®“°‰Œ§Ÿ≈ ‡∏Õ®÷ߪؑ‡∏∑’®Ë –‡´Áπ‡Õ°“√„Àâ‡≈’¬È ߥŸ (Final Adoption Paper) ‡∏Õ≈—߇≈Õ¬Ÿà‡¥◊ÕπÕ߇¥◊Õπ °àÕπ ®–¬‘π¬Õ¡ À≈—ß®“°∑’æË Õà ·¡à∫≠ ÿ ∏√√¡„À⧔¡—πË —≠≠“«à“ ´—°«—πº¡®–‰¥â‡√’¬π¡À“«‘∑¬“≈—¬ 17 ªïÀ≈—ß®“°π—Èπ º¡°Á‰¥â‡¢â“¡À“«‘∑¬“≈—¬®√‘ßÊ ¥â«¬§«“¡‰√⇥’¬ß“ º¡‡≈◊Õ°¡À“«‘∑¬“≈—¬∑’Ë§à“ ‡∑Õ¡·æß¡“°‡°◊Õ∫‡∑à“ Stanford ·≈–‡ß‘πÕÕ¡∑—ßÈ À¡¥

094 THAICOON : SEPTEMBER 2005

¢ÕßæàÕ·¡àº¡ ´÷ßË ‡ªìπ™π™—πÈ °√√¡“™’æ (Working Class) ‰¥â∂Ÿ°®à“¬‡ªìπ§à“‡∑Õ¡ 6 ‡¥◊Õπºà“π‰ª º¡‰¡à“¡“√∂‡ÀÁπ§ÿ≥§à“¢Õß°“√ ‡√’¬π„π¡À“«‘∑¬“≈—¬ º¡‰¡à√Ÿâ‡≈¬«à“ º¡µâÕß°“√∑”Õ–‰√„π™’«‘µ ... ·≈–°Á‰¡à‡ÀÁπ·«««à“ ¡À“«‘∑¬“≈—¬®–„À⧔µÕ∫„¥Ê °—∫º¡‰¥â °“√‡√’¬π¡À“û≈—¬¬—ߥŸ¥‡ß‘π∑’ËæàÕ·¡àº¡–¡¡“ ™—«Ë ™’«‘µ®π‡°≈’È¬ß ¥—ßπ—πÈ º¡®÷ßµ—¥‘π„®‡≈‘°‡√’¬π ·≈–‡™◊ÕË ¡—πË «à“∑ÿ° Õ¬à“ß®–¥’¢÷Èπ ™à«ß‡«≈“π—Èππà“°≈—«¡“° ·µà‡¡◊ËÕ¡Õ߬âÕπ°≈—∫‰ª ¡—π‡ªìπÀπ÷Ëß„π°“√µ—¥‘π„®∑’Ë¥’∑’Ëÿ¥„π™’«‘µº¡ π“∑’∑º’Ë ¡≈“ÕÕ°·≈â« º¡“¡“√∂À¬ÿ¥°“√‡¢â“‡√’¬π „π«‘™“∫—ߧ—∫∑’‰Ë ¡àπ“à π„® ·≈–‡√‘¡Ë ‡¢â“‡√’¬π„π‘ßË ∑’πË “à ¥÷ß ¥Ÿ¥¡“°°«à“ π’ˉ¡à„™à‡√◊ËÕß‚√·¡πµ‘°‡≈¬ º¡‰¡à¡’ÀâÕß„πÀÕæ—° °Á‡≈¬Õ“»—¬πÕπ∑’Ëæ◊ÈπÀâÕß ¢Õß¡‘µ√À“¬ º¡‡°Á∫‡Õ“¢«¥‚§â°‰ª·≈°§◊𠉥â‡ß‘π ¢«¥≈– 5 ‡´πµå ‡æ◊ÕË ´◊ÕÈ Õ“À“√ ·≈–º¡®–‡¥‘π‡∑â“√–¬– ∑“ß°«à“ 7 ‰¡≈å ¢â“¡‡¡◊Õß ∑ÿ°Ê §◊π«—πÕ“∑‘µ¬å ‡æ◊ËÕ ‰ª∑“πÕ“À“√¥’Ê ´—°¡◊ÈÕÀπ÷Ëß ∑’Ë«—¥ Hare Krishna º¡√—°™’«‘µ·∫∫π’È ·≈–‘Ëß∑’˺¡‡¢â“‰ª —¡º— (Õ¬à“ß∫—߇Ց≠) ‚¥¬ °“√∑”µ“¡≈“ß—ßÀ√≥å ·≈–§«“¡°√–À“¬„§√à√Ÿâ

‰¥âª√“°Ø™—¥«à“‡ªìπ‘ßË Õ—π¡’§“à ¡’√“§“¡À“»“≈„π¿“¬À≈—ß º¡®–¬°µ—«Õ¬à“ß´—°‡√◊ËÕß ... „π‡«≈“π—Èπ Reed College ¡’°“√Õπ 燢’¬π ·≈–ª√–¥‘…∞嵫— Õ—°…√é (Calligraphy) ∑’ÕË “®¥’∑’Ë ¥ÿ „π Õ‡¡√‘°“ ‚ª‡µÕ√å∑°ÿ „∫ ©≈“°∑ÿ°Õ—π À√◊Õ¿“懢’¬π∑ÿ°√Ÿª ∑’æË ∫‡ÀÁπ‰¥â∑«—Ë ∑—ßÈ ¡À“«‘∑¬“≈—¬ ≈â«π·µà¡µ’ «— Õ—°…√∑’∂Ë °Ÿ ∫√√®ß‡¢’¬π¢÷Èπ¥â«¬¡◊ÕÕ¬à“ß«‘®‘µ√æ‘¥“√ ‡¡◊ËÕº¡‰¥â≈“ÕÕ° ·≈–‰¡à®”‡ªìπµâÕ߇¢â“™—Èπ‡√’¬π ª°µ‘ º¡®÷ßµ—¥‘π„®‰ª≈߇√’¬π«‘™“ Calligraphy ‡æ◊ËÕ ‡√’¬π√Ÿâ«‘∏’°“√∑”¡—π∫â“ß ...º¡‰¥â‡√’¬π√Ÿ·â ∫∫Õ—°…√ (Typefaces) Serif ·≈– San Serif ...‰¥â‡√’¬π°“√°”Àπ¥√–¬–Àà“ß √–À«à“ßµ—«Õ—°…√µà“ßÊ ∑’Ëπ”¡“º¡ °—π

WRITER : ∏—𬫗™√å ‰™¬µ√–°Ÿ≈™—¬

...‰¥â‡√’¬π√Ÿ«â “à Õ–‰√∑’∑Ë ”„Àâ Typography ¬Õ¥‡¬’¬Ë ¡ ¡—π‡ªì𧫓¡ß¥ß“¡ ¡’ª¡Ÿ À≈—ß∑“ߪ√–«—µ»‘ “µ√å ·≈–≈–‡Õ’¬¥ÕàÕπÕ¬à“ß¡’»≈‘ ª– „π«‘∂∑’ “ß∑’«Ë ∑‘ ¬“»“µ√å ‰¡à“¡“√∂∑—¥‡∑’¬¡ √Ÿµâ «— Õ’°∑’ º¡°ÁÀ≈ß„À≈‰ª‡’¬·≈â« ‰¡à¡’µ√߉Àπ‡≈¬¢Õß‘Ë߇À≈à“π’È ∑’ËÀ«—ß«à“®–π”¡“ ª√–¬ÿ°µå‡™‘ߪؑ∫µ— ‡‘ æ◊ÕË „™â°∫— ™’«µ‘ ‰¥â ·µà∫‘ ªïµÕà ¡“ ¢≥– ∑’‡Ë √“°”≈—ßÕÕ°·∫∫§Õ¡æ‘«‡µÕ√å Macintosh ‡§√◊ÕË ß·√° ∑ÿ°‘ßË ∑ÿ°Õ¬à“ß°Áøπóô §◊π°≈—∫¡“À“º¡ ·≈–‡√“‰¥âÕÕ°·∫∫∑—ÈßÀ¡¥¢Õß‘Ë߇À≈à“π—Èπ≈߉ª „π‡§√◊ËÕß Mac ¡—π‡ªìπ§Õ¡æ‘«‡µÕ√凧√◊ÕË ß·√°∑’¡Ë ·’ ∫∫Õ—°…√∑’ßË ¥ ß“¡ (Beautiful Typography) ∂⓺¡‰¡à‡§¬‡¢â“§≈“ª√–¥‘…∞åµ—«Õ—°…√„π¡À“ «‘∑¬“≈—¬ Mac °Á®–‰¡à¡’µ—«Õ—°…√À≈“¬·∫∫„Àâ‡≈◊Õ° ·≈–‡π◊ËÕß®“° Windows π—Èπ≈Õ°·∫∫ Mac ... °Á‡ªìπ‰ª‰¥â¡“°«à“‡§√◊ËÕߧա摫‡µÕ√åà«π∫ÿ§§≈ ∑—Ë«‰ª°Á®–‰¡à¡’ Font «¬Ê ¥â«¬ (√ÿª§◊Õ) ∂⓺¡‰¡à‡§¬≈“ÕÕ° º¡°Á®–‰¡à‡§¬‡¢â“§≈“ Calligraphy ·≈–‡§√◊ÕË ßæ’´°’ ®Á –‰¡à¡’ Typography ∑’Ë·𫑇»…Õ¬à“ß∑’ˇªìπÕ¬Ÿà∑ÿ°«—ππ’È ·πàπÕπ ¡—π‡ªìπ‰ª‰¡à‰¥â∑®’Ë – ‡™◊ËÕ¡µàÕ®ÿ¥µà“ßÊ ‚¥¬¡Õ߉ª¢â“ß Àπâ“ (µ—Èß·µà¡—¬∑’˺¡¬—߇√’¬πÕ¬Ÿ)à ·µà¡—π™—¥‡®π¡“°Ê ‡¡◊ËÕ¡Õß°≈—∫À≈—߉ª („πÕ’° ‘∫ªï∂—¥¡“) 查¬È”Õ’°§√—Èß §ÿ≥‰¡à“¡“√∂‡™◊ËÕ¡µàÕ®ÿ¥‚¥¬¡Õ߉ª„πÕ𓧵 ... §ÿ≥“¡“√∂‚¬ß¡—π‡¢â“À“°—π‰¥â‚¥¬¡Õ߬âÕπÕ¥’µ ¥—ßπ—πÈ §ÿ≥µâÕ߇™◊ÕË ¡—πË «à“ ®ÿ¥µà“ßÊ ®–‡™◊ÕË ¡µàÕ°—π „πÕ𓧵 ¥â«¬«‘∏’„¥«‘∏’Àπ÷Ëß

º¡™Õ∫ Steve Jobs §√—∫ Õ“®®–‡ªìπ‡æ√“–§Õ¡æ‘«‡µÕ√凧√◊ÕË ß·√°¢Õߺ¡§◊Õ Apple Computer °Á‰¥â ç¢Õߺ¡é „π∑’Ëπ’ȉ¡à‰¥â´◊ÈÕ‡Õßπ–§√—∫ ‰¡à¡’ªí≠≠“À√Õ°§√—∫ 2532 ‡ß‘𠇥◊Õπ¢Õߺ¡¬—߉¡à∂÷ß 5,000 πâÕ¬°«à“‡§’Ȭß-™“§√‘µ À≈“¬‡∑à“π—° Apple Computer ‡§√◊ËÕß·√°∑’˺¡„™âπ—Èπ§◊Õ Mcintosh Classic ‡§√◊ÕË ß‡≈Á°πà“√—° ®Õ¢“«¥” §«“¡®”πâÕ¬ ·µà°ÕÁ °’ π—πË ·À≈– ¡—¬π—πÈ §Õ¡ æ‘«‡µÕ√å°Á·§à‡Õ“‰«â·∑πæ‘¡æ奒¥‡∑à“π—Èπ‡Õß ¥’„®·∑∫µ“¬∑’¡Ë §’ Õ¡æ‘«‡µÕ√å«à πµ—«‰«â„™â ≈Õߧ‘¥¥Ÿ°·Á ≈â«°—π«à“™à«ß π—Èπ ∫√‘…—∑Õ◊ËπÊ ¬—ß„™âæ‘¡æ奒¥°—πÕ¬Ÿà‡≈¬ º¡®÷߇°‘¥§«“¡√Ÿâ °÷ √—°„π Apple Mcintosh µ—ßÈ ·µà∫¥— π—πÈ ‡ªìπµâπ¡“ Õ“®‡√’¬°«à“‡ªìπ ç√—°§√—Èß·√°é °Á‡ªìπ‰¥â ‡™àπ‡¥’¬«°—∫√—°§√—ßÈ ·√°∑—«Ë Ê ‰ª º¡≈ÿ¡à À≈ß Apple Mcintosh ®π ∂Õπµ—«‰¡à¢÷Èπ‡≈¬§√—∫ ·≈–‡™àπ‡¥’¬«°—∫‡¡◊ÕË √—°„§√—°§π ‡≈‘°√—°¬“°·≈–¡’·µà®–√—°À—«ªí° À—«ª”µ≈Õ¥‰ª √—° Mcintosh ¢π“¥‰¡à¬Õ¡„™âæ’´’ §‘¥¥Ÿ°Á·≈â«°—π ‡¡◊ÕË ÕÕ°®“°”π—°ºŸ®â ¥— °“√ °àÕπÕÕ°´◊ÕÈ PowerBook ¢Õß Mcintosh Àπ÷ßË µ—« ‡æ√“–µ—«‡Õ߉¡à¬Õ¡„™âæ´’ ‡’ ¥Á¥¢“¥ ®“°π—πÈ °ÁÀÕ∫À‘«È PowerBook µ—«π—Èπ‰ª∑ÿ°∑’Ë ´àÕ¡°ÁÀ≈“¬§√—Èß ªí®®ÿ∫—πæ—߉ª·≈â« ·µàº¡°Á¬—߇°Á∫´“°¢Õß¡—πÕ¬Ÿà À≈—ß®“°π—Èπº¡´◊ÈÕ PowerBook ¢Õß Mac Õ’°µ—« ´÷Ëßæ—߉ªÀ¡¥ ·≈â« Õ¬à“߉√°Áµ“¡ º¡¬—߇°Á∫´“°‡Õ“‰«â¥Ÿµà“ßÀπâ“

THE MAN WHO BUILDS APPLE Apple Computer ∂Ÿ°√â“ß‚¥¬ Steve Jobs º¡π„® Jobs æÕÊ °—∫∑’Ë√—° Apple Jobs ‡ªìπ§ππà“π„®¡“° ‡¢“‡ªìπ‡¥Á°∑’∂Ë °Ÿ ¢Õ¡“‡≈’¬È ß ´÷ßË ‡¡◊ÕË ‡ª√’¬∫‡∑’¬∫°—∫∫‘≈≈å ‡°µå §π «—¬‡¥’¬«°—π´÷ßË ‡°‘¥¡“„πµ√–°Ÿ≈¡À“‡»√…∞’·≈â« µâÕß∂◊Õ«à“‡¢“‡°‘¥¡“µ‘¥≈∫ Õ¬à“߉√°Áµ“¡ Jobs “¡“√∂‡ª≈’¬Ë 𰔇π‘¥∑’µË ¥‘ ≈∫„Àâ°≈“¬‡ªìπæ≈—߉¥â Jobs π„®ª√—™≠“µ–«—πÕÕ° ‡¢“µâÕß°“√·«ßÀ“§«“¡À¡“¬ ¢Õß™’«µ‘ ‡§¬‡¥‘π∑“ß¡“Õ‘π‡¥’¬„π™à«ß«—¬√ÿπà Œ’‚√à §πÀπ÷ËߢÕ߇¢“§◊Õ ¡À“µ¡– §“π∏’ ´÷ËßµàÕ¡“ ‚¶…≥“™‘πÈ Àπ÷ßË ¢Õß Apple °Áπ”‡πÕŒ’‚√à∑’Ë Jobs √—° ´÷Ëß„π®”π«ππ—Èπ¡’§“π∏’Õ¬Ÿà¥â«¬ Jobs ·≈–‡æ◊ÕË π¢Õ߇¢“∑’™Ë Õ◊Ë Steve Wozniak °àÕµ—Èß∫√‘…—∑§Õ¡æ‘«‡µÕ√å„π‚√ß√∂ ‡√’¬°∫√‘…—∑

THAICOON : SEPTEMBER 2005 095

ª√–‡¿∑π’È«à“ Garage Company ∫√‘…∑— ‚√ß√∂À√◊Õ‡Õ“‚√ß√∂∑’∫Ë “â π¡“ª√–°Õ∫º≈‘µ¿—≥±å∑µ’Ë π‡Õß√—°™Õ∫π—πÈ ¥Ÿ∂°Ÿ ‰¡à‰¥â‡≈¬ ‡æ√“–°àÕπÀπâ“∑’Ë Jobs ®–µ—Èß∫√‘…—∑ Apple Computer π—Èπ HP °Á‡§¬‡ªìπ∫√‘…—∑‚√ß√∂¡“°àÕπ ·≈–‡ªìπ∫√‘…—∑‚√ß√∂∑’˪√–∫ §«“¡”‡√Á®Ÿß∑’Ëÿ¥„πª√–«—µ‘»“µ√å∫√‘…—∑‚√ß√∂∑—ÈßÀ≈“¬∑—Èߪ«ß §«“¡·µ°µà“ߢÕß Jobs ·≈– Gates Õ¬Ÿàµ√ß∑’Ë∑—ÈßÕ߇ÀÁπ§Õ¡æ‘«‡µÕ√åà«π∫ÿ§§≈‡§√◊ËÕß·√°µà“ß°—π Gates §‘¥«à“‘ßË ∑’‡Ë ¢“§«√®–∑”§◊Õ´Õø∑å·«√å ‡¢“™«πæÕ≈ Õ—≈‡≈π ‡æ◊ÕË π´’ÕÈ Õ°¡“µ—ßÈ ∫√‘…∑— ‰¡‚§√´Õø∑å ¢≥–∑’Ë Jobs ¡ÿàß¡“„π·π«∑“ß°“√√â“ߌ“√奷«√å Jobs ‡ªìπæ«°§‘¥πÕ°°√Õ∫ ·≈–‡™◊ËÕ¡—Ëπ„πµ—«‡Õßÿ¥Ê ™à«ß·√°·Ààß™’«‘µπ—Èπ ‡¢“ª√–∫§«“¡”‡√Á®Õ¬à“ß≈âπ‡À≈◊Õ Apple Computer ‡ªìπ∫√‘…∑— ∑’∑Ë ”¬Õ¥¢“¬∂÷ß 1 æ—π≈â“π‡À√’¬≠‰¥â‡√Á«∑’Ë ¥ÿ „πª√–«—µ»‘ “µ√å¢Õß∫√‘…∑— Õ‡¡√‘°—π Mac ‡ªî¥µ—«Õ¬à“ßπà“µ◊Ëπµ–≈÷ß„π™à«ß§—Ëπ‡«≈“„π°“√·¢àߢ—π´ÿª‡ªÕ√å‚∫«å≈‡¡◊ËÕªï 1984 À≈—ß®“°¿“悶…≥“®∫ ª√“°Øª√–‚¬§∑’ËÀ≈“¬§π¬—߉¡à√Ÿâ≈◊¡«à“ On January 24th Apple Computer will introduce Macintosh. And youûll understand why 1984 wonût be like1984. ‚¶…≥“‡ªî¥µ—« Mac ™‘Èππ’È ∂◊Õ«à“‡ªìπµ”π“π‡≈à“¢“π°—π‰¡à√Ÿâ®∫µ√“∫°√–∑—Ëß∑ÿ°«—ππ’È °àÕπÀπⓇªî¥µ—«·Õ¥™‘Èπª√–«—µ‘»“µ√å Àπ—ß◊Õæ‘¡æåµà“ߪ√–‚§¡¢à“«°—πÕ¬à“ß∫ⓧ≈—Ëß ¡’‡√◊ËÕߢ÷Èπª°π‘µ¬“√∂÷ß 20 ‡≈à¡ ∑”„Àâ°≈“¬‡ªìπ¢à“«¥—ß„π 3 ∑’«’™àÕß„À≠à ·≈–‡ªìπ¢à“«æ“¥À—«Àπ—ß◊Õ æ‘¡æ剪∑—Ë«ª√–‡∑» ´÷Ëß√â“ßµ”π“π‡ªìπ§√—Èß·√°∑’Ë°“√‡ªî¥µ—«§Õ¡æ‘«‡µÕ√剥â°≈“¬‡ªìπ¢à“«„À≠àÕÕ°∑ÿ°◊ËÕ À≈—ß®“°‚¶…≥“™‘πÈ π’ÕÈ Õ°‰ª ª√“°Ø«à“‚¥¥‡¥àπ¡“°‡’¬®π°√–∑—ßË ∑’«™’ Õà ßµà“ßÊ ∑—«Ë ª√–‡∑»π”‰ªÕÕ°Õ“°“» ´È”°—π¬°„À≠à ∑”„Àâ Apple Computer ª√–À¬—¥§à“‚¶…≥“‰ªÀ≈“¬≈â“π¥Õ≈≈“√å∑’‡¥’¬« ÕÕ√凥Õ√å Macintosh À≈—Ë߉À≈¡“‡∑¡“ Steve Jobs πà“®–¡’§«“¡ÿ¢¡“°∑’Ëÿ¥„π‚≈°

(´â“¬¡“¢«“) DAVID PACKARD ·≈– BILL HEWLETT ÕߺŸâ°àÕµ—Èß∫√‘…—∑ HEWLETT-PACKARD À√◊Õ HP

§ÿ≥®–µâÕ߇™◊ÕË ¡—πË „π∫“ß‘ßË ...°÷πÎ ¢Õߧÿ≥, æ√À¡ ≈‘¢‘µ, ™’«‘µ, °√√¡ ...À√◊ÕÕ–‰√°Áµ“¡ «‘∏’§‘¥·≈–«‘∏’°“√·∫∫π’È ‰¡à‡§¬∑”„À⺡‘ÈπÀ«—ß ·≈–¡—π√â“ߧ«“¡·µ°µà“ß∑—ÈßÀ¡¥„π™’«‘µº¡ MIGHTY MOUSE

POWER BOOK G4 iSIGHT

AIRPORT EXTREME BASE STATION 096 THAICOON : SEPTEMBER 2005

iPOD

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Woz (Stephen Wozniak-æàÕ¡¥πâÕ¬¥â“π«‘»«°√√¡ ºŸâ√à«¡°àÕµ—Èß ∫. Apple) ·≈–º¡ ‡√‘Ë¡µâπ∫√‘…—∑ Apple „π‚√ß√∂¢ÕßæàÕ·¡à‡¡◊ËÕº¡Õ“¬ÿ 20 ªï ‡√“∑” ß“πÀπ—° ·≈–„π‡«≈“ 10 ªï Apple ‰¥â‡µ‘∫‚µ®“° ‚√ß√∂∑’¡Ë ·’ §à‡√“Õß§π ‰ªŸ∫à √‘…∑— ¡Ÿ≈§à“°«à“ 2,000 ≈â“π ‡À√’¬≠ ¡’æπ—°ß“π¡“°°«à“ 4,000 §π ‡√“‰¥âÕÕ° ª√–¥‘…∞°√√¡∑’¥Ë ∑’ ’Ë ¥ÿ ¢Õ߇√“ - the Macintosh - Àπ÷ßË ªï°àÕπÀπâ“∑’˺¡®–¡’Õ“¬ÿ§√∫ 30 ·≈⫺¡°Á∂Ÿ°‰≈àÕÕ°! §ÿ≥®–∂Ÿ°‰≈àÕÕ°®“°∫√‘…—∑∑’˧ÿ≥‡√‘Ë¡√â“ß¡—π¡“ °—∫¡◊Õ‰¥âÕ¬à“߉√?!? ‡¡◊ËÕ Apple ‡µ‘∫‚µ¢÷Èπ ‡√“‰¥â®â“ß∫ÿ§§≈ºŸâÀπ÷Ëß ´÷ßË º¡§‘¥«à“¡’§«“¡“¡“√∂‚¥¥‡¥àπ¡“° ¡“¢—∫‡§≈◊ÕË π ∫√‘…∑— ‰ªæ√âÕ¡Ê °—∫º¡ „πªï·√°Ê ∑ÿ°Õ¬à“߇ªìπ‰ª Õ¬à“ߥ’ ·µàÀ≈—ß®“°π—πÈ ‡¡◊ÕË Õ𓧵∑’‡Ë √“Õߧπ¡Õß ‡ÀÁπ ‡√‘¡Ë ·¬°·µ°µà“ß°—π®π„π∑’Ë ¥ÿ °Á∫“¥À¡“ß°—π ‡¡◊ÕË ‡√“µâÕß·¬°®“°°—π §≥–°√√¡°“√∫√‘…∑— ¢Õß ‡√“Õ¬Ÿà¢â“߇¢“

¥—ßπ—Èπ „π«—¬ 30 ªï º¡∂Ÿ°‰≈àÕÕ° ·≈–‡ªìπ°“√ÕÕ°¡“∑’Ë“∏“√≥™π√—∫√ŸâÕ¬à“ß°«â“ß ¢«“߇À≈◊Õ‡°‘π ‘ßË ‡¥’¬«∑’ºË ¡∑ÿ¡à ‡∑∑”¡“µ≈Õ¥™’«µ‘ «—¬Àπÿ¡à ‰¥â®“° ‰ª·≈â« ¡—π°”≈—ß∂Ÿ°°√àÕπ∑”≈“¬ º¡™ÁÕ° µ°Õ¬Ÿ„à π¿“æ∑’‰Ë ¡à√«Ÿâ “à ®–∑”Õ–‰√µ≈Õ¥ Õß“¡‡¥◊ÕπÀ≈—ß®“°π—Èπ º¡√Ÿâ °÷ «à“‰¥â∑”≈“¬§«“¡À«—ߢÕߺŸªâ √–°Õ∫°“√ √ÿàπ°àÕπ‰ª®πÀ¡¥‘Èπ ...º¡‰¥â∑”‰¡â∫“µÕß (‰¡â‡√’¬«‡≈Á°¬“« ∑’«Ë “∑¬°√ „™â§«∫§ÿ¡°“√∫√√‡≈ߢÕß«ßÕÕ‡§µ√â“) À≈àπ ¢≥– ∑’¡Ë π— °”≈—ß∂Ÿ°àߺà“π¡“∑’ºË ¡ º¡æ∫°—∫ David Packard (Àπ÷Ëß„πÕߺŸâ°àÕµ—Èß ∫. Hewlett-Packard À√◊Õ HP) ·≈– Bob Noyce (Àπ÷Ëß„πºŸâ°àÕµ—Èß ∫. Intel ºŸâº≈‘µ ™‘扡‚§√‚ª√‡´‡´Õ√åÕπ— ¥—∫Àπ÷ßË ¢Õß‚≈°) ·≈–欓¬“¡ ¢Õ‚∑…¢Õ‚æ¬ ”À√—∫°“√∫√‘À“√Õ¬à“߬ե·¬à §π∑—ßÈ ∫“ß√—∫√Ÿ∂â ß÷ §«“¡≈⡇À≈« ·≈–º¡‡§¬§‘¥®–

«‘ËßÀπ’ÕÕ°®“°«—≈‡≈à¬å‰ª‡≈¬ (Silicon Valley-æ◊Èπ∑’Ë√“∫ °≈“ßÀÿ∫‡¢“„π√—∞·§≈‘øÕ√å‡π’¬ ‡ªìπ·À≈àß√«¡∫√‘…∑— ‰Õ∑’ ™—Èππ”¢ÕßÀ√—∞Õ‡¡√‘°“) ∑«à“∫“ß‘Ë߇√‘Ë¡ª√“°Ø¢÷Èπ„π„®º¡Õ¬à“ß™â“Ê ... º¡¬—ß√—°‘Ëß∑’˺¡‡§¬∑” ‡Àµÿ°“√≥åæ≈‘°º—π∑’ˇ°‘¥¢÷Èπ°—∫∫√‘…—∑ Apple ‰¡à ‰¥â‡ª≈’Ë¬π„®º≈‰ª·¡â‡æ’¬ßπâÕ¬ º¡∂Ÿ°‡¥âß ·µàº¡¬—ßµ°À≈ÿ¡√—°Õ¬Ÿà ¥—ßπ—Èπ º¡µ—¥‘π„®‡√‘Ë¡„À¡àÕ’°§√—Èß „πµÕππ—πÈ º¡¬—ß¡Õ߉¡à‡ÀÁπ ·µàª√“°Ø«à“°“√∂Ÿ° ‰≈àÕÕ°®“° Apple ‡ªìπ‘Ëß∑’Ë¥’∑’Ëÿ¥∑’ˇ§¬‡°‘¥¢÷Èπ°—∫º¡ §«“¡Àπ—°Õ÷ßÈ ¢Õߧ«“¡”‡√Á®∑’·Ë ∫°‰«â ∂Ÿ°·∑π∑’Ë ¥â«¬§«“¡‚≈à߇∫“¢Õß°“√‡√‘¡Ë µâπ„À¡àÕ°’ §√—ßÈ º¡¡’§«“¡ ¡—Ëπ„®‡°’ˬ«°—∫∑ÿ°‘ËßπâÕ¬≈ß ¡—πª≈¥æ—π∏π“°“√º¡„Àâ ‡¢â“Ÿà™à«ß‡«≈“∑’Ë√â“ß√√§å∑’Ëÿ¥™à«ßÀπ÷Ëß·Ààß™’«‘µ „π™à«ßÀ⓪ï∂—¥¡“ º¡‡√‘Ë¡√â“ß∫√‘…—∑∑’Ë¡’™◊ËÕ«à“ NeXT

eMAC

MAC MINI

iMAC

POWER MAC G5

THAICOON : SEPTEMBER 2005 097

098 THAICOON : SEPTEMBER 2005

FROM ECSTASY TO AGONY AND ECSTASY °àÕπÀπâ“ Apple Computer ‡ªî¥µ—« Macintosh π—πÈ ∫√‘…∑— ¢¬“¬„À≠à¡“°·≈â« Jobs §‘¥«à“‡¢“πà“®–À“´’Õ‚’ Õ∑’¡Ë ª’ √–∫°“√≥奓â π°“√∫√‘À“√ ¡“™à«¬‡¢“∫√‘À“√ ‡æ√“– Jobs „π‡«≈“π—Èπ¬—߇¥Á°¡“° Õ“¬ÿ¬—߉¡à 30 ‡’¬¥â«¬´È” ‡¢“µâÕß°“√„Àâ Macintosh ‡ªìπ‘π§â“§Õπ´Ÿ‡¡Õ√å ‚ª√¥—°µå ∑’Ë∑ÿ°§π“¡“√∂¡’‰«â∑’Ë∫â“π‰¥â‡©°‡™àπ √∂‚ø≈å§ ¥—ßπ—Èπ µ—«‡≈◊Õ°∑’Ë ∫√‘…—∑ ‡Œ¥Œ—π‡µÕ√åÀ“¡“„Àâ°Á§◊Õ®ÕÀåπ °—≈≈’Ë °—≈≈’Ë„π‡«≈“π—Èπ‡ªìπ President ∫√‘…—∑‡ªÖª´’Ë´÷Ëß¡’‚Õ°“„π °“√°â“«‰ªŸàµ”·Àπàß´’Õ’‚ÕŸß¡“° ‡¢“‰¡à‡§¬§‘¥®–¡“‡ªìπ Co-CEO ∫√‘…—∑ Apple Computer ‡≈¬ ®π°√–∑—Ëß Jobs ‰¥â¡“§ÿ¬°—∫‡¢“ ·≈–‡Õà¬Õ¡µ–«“®“∑’Ë∑”‡Õ“ °—≈≈’Ë–Õ÷°·≈–µÕ∫µ°≈ß∑”ß“π°—∫ Apple Computer „π‡«≈“ µàÕ¡“ ‡◊ÈÕ¬◊¥’¥” °—∫°“߇°ß¬’πå °≈“¬‡ªìπ ¬Ÿπø ‘ Õ√å¡ Õ—π‡ªìπ‡Õ°≈—°…≥å¢Õß STEVE JOBS ‰ª·≈â«

Õ’°·ÀàßÀπ÷Ëߧ◊Õ Pixar ·≈–‰¥âµ°À≈ÿ¡√—°°—∫ºŸâÀ≠‘ß∑’Ëπà“∑÷Ëß¡“° ´÷ËßµàÕ¡“‰¥â°≈“¬¡“‡ªìπ ç¿√√¬“¢Õߺ¡é Pixar ‰¥â√â“ß Toy Story ¿“æ¬πµ√å·Õπ‘‡¡™—πË §Õ¡æ‘«‡µÕ√å‡√◊ÕË ß·√°¢Õß‚≈° ·≈–«—ππ’‡È ªìπµŸ¥‚‘ Õ ·Õπ‘‡¡™—Ëπ∑’˪√–∫§«“¡”‡√Á®Ÿßÿ¥„π‚≈° „π™à«ßæ≈‘°º—π¢Õ߇Àµÿ°“√≥å Apple ´◊ÕÈ °‘®°“√ NeXT º¡°≈—∫Ÿà Apple Õ’°§√—ßÈ ·≈–‡∑§‚π‚≈¬’ ∑’ˇ√“æ—≤π“∑’Ë NeXT ‰¥â‡ªìπÀ—«„®¢Õß°“√øóôπ¢÷ÈπÕ’°§√—ÈߢÕß Apple ... à«π Laurene ·≈–º¡‰¥â¡’§√Õ∫§√—«∑’Ë·𫑇»…¥â«¬°—π º¡¡—Ëπ„®¡“°«à“ ‘Ë߇À≈à“π’È®–‰¡à¡’∑“߇°‘¥¢÷Èπ‡≈¬ À“°º¡‰¡à∂Ÿ°‰≈àÕÕ°®“° Apple ¡—π‡ªìπ¬“√¢¡‡ΩóòÕπ ·µàº¡‡¥“«à“§π‰¢âµâÕß°“√¡—π ∫“ߧ√—Èß ™’«‘µ‡À¡◊Õπ∂Ÿ°ø“¥¥â«¬Õ‘∞Õ¬à“ß·√ß ®π‡√“À—«§–¡” Õ¬à“Ÿ≠‡’¬§«“¡‡™◊ËÕ¡—Ëπ! º¡‡™◊ËÕ«à“‘Ë߇¥’¬«∑’˪°ªÑÕß„À⺡‡¥‘πÀπ⓵àÕ‰ª §◊Õº¡√—°„π‘Ëß∑’˺¡∑” §ÿ≥µâÕßÀ“‘Ëß∑’˧ÿ≥√—°„À⇮Õ... ¡—π‡ªìπ®√‘ß°—∫‡√◊ËÕßß“π ‡À¡◊Õπ°—∫‡√◊ËÕߧπ√—°¢Õߧÿ≥ ß“ππ—πÈ °‘π‡«≈“à«π„À≠à¢Õß™’«µ‘ ·≈–«‘∏‡’ ¥’¬«∑’®Ë –∑”„Àâ‡√“æ÷ßæÕ„®Õ¬à“ß·∑â®√‘ß §◊Õ∑”„π‘ßË ∑’§Ë ≥ ÿ THAICOON : SEPTEMBER 2005 099

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