International Buss

GROUP - G       

AYESHA SHARIF UZAIR YAQOOB FARHAT MEHMOOD GULRAIZ GULZAR MUHAMMAD AFZAL MIRZA IMRAN ABBAS SAMIA TARIQ

(022) (024) (027) (029) (030) (046) (090)

INTRODUCTION       

PRODUCT COMPANY FOUNDER MOTHER CO. HEAD OFFICE

WHITE TEA FUZE BEV. LANCE COLLINS COCA COLA Englewood cliffs, New jersey, USA HEAD OFFICE COKE D-51, ESTATE AVENUE , S.I.T.E KARACHI.

HISTORY 

     

Established in the basement of LANCE Collins's house in 2000 Launched first product in 2001 Production reached up to 24 million bottles in 2003 Production expand to 50 million bottles in 2004 Sale increased up to 80 million in 2005 Started moving to north America, Europe and Asia Purchased by coca cola in 2007

THEORIES APPLIED 

ABSOLUTE ADVANTAGE THEORY    

Cost effective tea vitamin-enhanced tea in different flavours experience World wide designers

THEORIES contd.. 

PRODUCT LIFE CYCLE THEORY 



White tea is produced in U.S.A and exported to other countries like north America, Europe and Asia Product is at its growth stage

PORTER DAIMOND MODEL    

Factor endowment Demand conditions Strategy and rivalry Related and supporting industries

ENVOIRMENTAL SCANNIG 

POLITICAL FACTORS 



LEGAL FACTORS 





Decline in GDP 2.5 % Decline in net foreign investment 42.7 %

CULTURAL FACTORS 



favorable

ECONOMICAL FACTORS 



unfavorable

unfavorable

COMPETITIVE ANALYSIS 

Tapal ice tea



CONCLUSION 



Not feasible

FACTORS WHICH SHOULD BE AVAILABLE Feasible political conditions  Better economy  Brand awareness  Preference for white tea 



TIME REQUIRED 

8-10 YEARS

PREDICTIONS FOR 8-10 YEARS    

Better economic conditions Better political Environment Brand awareness Change in preference for white tea

MODES OF ENTRY 

Imports

WHY IMPORTS..??   

COST EFFECTIVE SPEEDY ENTRY LESS RISKY



LOCATIONS  Three main cities of Pakistan   



Islamabad Lahore Karachi

why these cities..??   

Brand awareness Best distribution channels Lifestyle

SEGMENTATION  

INCOME LEVEL   



AGE   



upper class upper middle class middle class children youngsters elders

PSYCHOGRAPHIC 

values, attitude and life style

HRM STAFFING POLICY 

POLY CENTRIC STAFFING POLICY



WHY THIS STAFFING POLICY  

Localization To remove cultural barriers

MARKETING PROMOTION





Pull strategy

ADVERTISING CHANNELS



   

T.V News papers Internet billboards

DISTRIBUTION CHANNEL

 

Channels of parent company (coca cola)

EXPANSION PLAN    

Expansion of business to all cities of Pakistan Transfer of technology Establishment of new production department backward FDI

THANKS….