Interactive - September 09

Interactive Update September, 2009 Recent Traffic and Trends MAJOR JOB BOARDS Website Monster Careerbuilder Hotjobs

Unique Visitors 41,352,061 15,970,797 13,772,824

Average Stay 4:12 5:00 0:59

Page Visits 12.2 10.8 12.1

SEARCH ENGINES Website SimplyHired.com Indeed.com JuJu.com

Unique Visitors 11,092,231 11,694,895 15,796

Average Stay 7:23 9:08 2:10

Page Visits 12.1 10.6 3.4

ACCOUNTING Website Efinancialcareers.com Jobsinthemoney.com Careerbank.com

Unique Visitors 100,487 37,487 10,921

Average Stay 5:33 3:52 2:14

Page Visits 10.4 4.4 4.8

DIVERSITY Website LatPro.com DiversityJobs.com DiversityInc.com DiversityWorking.com

Unique Visitors 99,230 84,499 72,529 18,214

Average Stay 4:36 2:42 3:50 1:41

Page Visits 6.2 5.3 3.5 7.3

EDUCATION Website HigheredJobs.com Chronicle.com Teachers.net Schoolspring.com

Unique Visitors 488,602 459,505 236,068 215,790

Average Stay 4:37 7:26 2:05 3:21

Page Visits 8.8 11.5 6.2 5.6

ENGINEERING Website IEEE.org Engcen.com EngineerJobs.com EngineeringJobs.net NSPE.org

Unique Visitors 469,415 30,410 15,340 4,516 9,458

Average Stay 2:52 3:08 7:46 3:50 4:38

Page Visits 4.4 4.7 6.4 4.5 4.7

HEALTHCARE Website Healthecareers.com Nurse.com Campusrn.com Nursingjobs.org Absolutelyhealthcare.com

Unique Visitors 274,919 165,795 90,692 12,690 4,727

Average Stay 5:05 11:36 2:52 1:22 2:12

Page Visits 8.2 12 5.3 2.2 3.9

IT/COMPUTER/TELECOM Website Dice.com ComputerJobs.com TelecomCareers.com ComputerWork.com

Unique Visitors 1,056,180 376,534 45,088 7,904

Average Stay 6:53 2:43 3:58 1:01

Page Visits 11.4 5 7.4 2.3

MILITARY/DEFENSE Website Military.com ClearanceJobs.com MilitaryConnection.com MilitaryHire.com Civilianjobs.com

Unique Visitors 2,757,293 126,325 53,624 20,579 10,221

Average Stay 5:42 7:16 2:43 6:35 6:33

Page Visits 7 9.8 6.5 9.8 5.7

SALES/MARKETING Website MarketingPower.com Salesjobs.com Salesjobs.net Marketingjobs.com

Unique Visitors 85,218 67,855 50,967 32,066

Average Stay 5:39 6:03 2:19 2:28

Page Visits 6.2 9 3.4 5.9

TRANSPORTATION Website Careersingear.com Jobsintrucks.com ClassaDrivers.com CDLJobs.com HiringTruckDrivers.com

Unique Visitors 180,069 109,686 91,174 51,557 38,135

Average Stay 5:16 5:15 09:47 10:00 7:33

Page Visits 12 6.2 9.5 6.6 10.9

EXECUTIVE Website TheLadders.com Execunet.com 6FigureJobs.com

Unique Visitors 728,254 115,346 66,669

Average Stay 6:58 6:20 6:06

Page Visits 9.8 7.6 9.6

SOCIAL NETWORKS Website Facebook.com Youtube.com Myspace.com Twitter.com Linkedin.com

Unique Visitors 122,457,535 85,841,587 59,559,999 23,443,985 13,119,785

Average Stay 16:55 18:21 9:35 2:46 7:36

Page Visits 67.8 14.4 50.8 1.2 16.1

TRENDS Mobile Recruiting and... Location, Location, Location? Joel Cheesman August 13, 2009 RecruitingTrends.com When it comes to recruiting potential employees via mobile, there is one thing to remember – location, location, location. A lot of information is pointing to the fact that local mobile advertising will soon be a big trend, with local mobile search at the top of the list. If you’re using mobile methods to attract job candidates - whether through text messaging campaigns or setting up a mobile-friendly Web site - you should know that focusing on local can benefit your company and job seekers. Using local mobile advertising or local mobile search can allow a job seeker to pinpoint companies that are hiring and see open positions within their direct market. Employers who are looking to reach job candidates will benefit from being able to cater to the location of the user, which also makes the experience more pleasant and more efficient. "Going Mobile: The Mobile Local Media Opportunity," a report from The Kelsey Group, found that local mobile ad revenue will increase from $160 million last year to $3.1 billion by 2013. On top of that, mobile search will reach $2.3 billion. During 2008, local searches made up 27.8 percent of all searches, but that number is expected to reach 35.1 percent by 2013. The report further states that about 15 percent of all Apple iPhone applications are local.

The "U.S. Local Media Annual Forecast (2008-2013)," another report by The Kelsey Group, predicts the interactive share of local ad spending will go from 9 percent in 2008 to 22.2 percent in 2013. The local interactive segment will increase from $14 billion in 2008 to $32.1 billion in 2013, while the traditional segment will decrease from $141.3 billion in 2008 to $112.4 billion in 2013. For an example of just how powerful local advertising can be, take a look at three big companies who are targeting consumers with location-aware ad campaigns through a new social network. Centrl partnered with Navteq, a provider of digital map data for location-based services and vehicle navigation, to enable its location-based social network with Navteq LocationPoint, a mobile location-based advertising service. LaQuinta Inn, Chili's and Jack in the Box have taken advantage of the new network, which allows advertisers to reach and engage customers on their handsets when and where they are making shopping and purchasing decisions. The service, which is available on the Web, iPhone, Android and BlackBerry, enables users to access discount offers, keep track of and communicate with friends, as well as access restaurant reviews, local events, real estate listings and nearby gas stations. The program displays merchant locations on Navteq maps and advertises merchant services and special offers with graphical promotions, mobile coupons and calls-to-action. Social features allow users to login from social networks, send virtual gifts and free text messages while accessing maps with various content. The location-based social network allows users to connect with nearby places and people that match their interests on smartphones and social networking sites.