Interactive Update OCTOBER, 2009 Recent Traffic and Trends MAJOR JOB BOARDS Website Monster Careerbuilder Hotjobs
Unique Visitors 41,352,061 15,970,797 13,772,824
Average Stay 4:12 5:00 0:59
Page Visits 12.2 10.8 12.1
SEARCH ENGINES Website SimplyHired.com Indeed.com JuJu.com
Unique Visitors 11,092,231 11,694,895 15,796
Average Stay 7:23 9:08 2:10
Page Visits 12.1 10.6 3.4
ACCOUNTING Website Efinancialcareers.com Jobsinthemoney.com Careerbank.com
Unique Visitors 100,487 37,487 10,921
Average Stay 5:33 3:52 2:14
Page Visits 10.4 4.4 4.8
DIVERSITY Website LatPro.com DiversityJobs.com DiversityInc.com DiversityWorking.com
Unique Visitors 99,230 84,499 72,529 18,214
Average Stay 4:36 2:42 3:50 1:41
Page Visits 6.2 5.3 3.5 7.3
EDUCATION Website HigheredJobs.com Chronicle.com Teachers.net Schoolspring.com
Unique Visitors 488,602 459,505 236,068 215,790
Average Stay 4:37 7:26 2:05 3:21
Page Visits 8.8 11.5 6.2 5.6
ENGINEERING Website IEEE.org Engcen.com EngineerJobs.com EngineeringJobs.net NSPE.org
Unique Visitors 469,415 30,410 15,340 4,516 9,458
Average Stay 2:52 3:08 7:46 3:50 4:38
Page Visits 4.4 4.7 6.4 4.5 4.7
HEALTHCARE Website Healthecareers.com Nurse.com Campusrn.com Nursingjobs.org Absolutelyhealthcare.com
Unique Visitors 274,919 165,795 90,692 12,690 4,727
Average Stay 5:05 11:36 2:52 1:22 2:12
Page Visits 8.2 12 5.3 2.2 3.9
IT/COMPUTER/TELECOM Website Dice.com ComputerJobs.com TelecomCareers.com ComputerWork.com
Unique Visitors 1,056,180 376,534 45,088 7,904
Average Stay 6:53 2:43 3:58 1:01
Page Visits 11.4 5 7.4 2.3
MILITARY/DEFENSE Website Military.com ClearanceJobs.com MilitaryConnection.com MilitaryHire.com Civilianjobs.com
Unique Visitors 2,757,293 126,325 53,624 20,579 10,221
Average Stay 5:42 7:16 2:43 6:35 6:33
Page Visits 7 9.8 6.5 9.8 5.7
SALES/MARKETING Website MarketingPower.com Salesjobs.com Salesjobs.net Marketingjobs.com
Unique Visitors 85,218 67,855 50,967 32,066
Average Stay 5:39 6:03 2:19 2:28
Page Visits 6.2 9 3.4 5.9
TRANSPORTATION Website Careersingear.com Jobsintrucks.com ClassaDrivers.com CDLJobs.com HiringTruckDrivers.com
Unique Visitors 180,069 109,686 91,174 51,557 38,135
Average Stay 5:16 5:15 09:47 10:00 7:33
Page Visits 12 6.2 9.5 6.6 10.9
EXECUTIVE Website TheLadders.com Execunet.com 6FigureJobs.com
Unique Visitors 728,254 115,346 66,669
Average Stay 6:58 6:20 6:06
Page Visits 9.8 7.6 9.6
SOCIAL NETWORKS Website Facebook.com Youtube.com Myspace.com Twitter.com Linkedin.com
Unique Visitors 122,457,535 85,841,587 59,559,999 23,443,985 13,119,785
Average Stay 16:55 18:21 9:35 2:46 7:36
Page Visits 67.8 14.4 50.8 1.2 16.1
TRENDS Turning into a Monster of a Competitor By Robin Goldwyn Blumenthal www.online.barrons.com While the worst recession since the 1930s has pummeled the labor market, Monster Worldwide , parent of Monster.com, the big online job site, has been spending heavily to bolster its business. Now, it's positioned to reap the fruits of its investments. Over the past three years, Monster has spent more than $200 million redesigning its Website for job seekers, expanding globally with the purchase of ChinaHR.com and buying Trovix, a technology outfit that should help make its services more appealing to its bread-and-butter clients: staffing companies and corporate human-resources departments. Next month, it will introduce an innovative online search tool for employers. And, while it's been doing all this, the company has been cutting costs -by 25%, or $164 million, in the first half alone, it says. These changes -- along with investors' hopes for an economic rebound -- have boosted Monster Worldwide shares (ticker: MWW), above 17. That's nearly triple their March low, about where they traded a year ago. The stock's superheated performance makes it iffy in the short term. But a pullback of 10% or more would offer a nice buying opportunity for long-term investors.
INDEED, OVER THE NEXT FEW YEARS, Monster will benefit mightily from its increased presence abroad, where it already gets about 45% of its annual revenue of $1.3 billion, and which was growing at a near 18% annual clip last year before the global markets swooned. Monster lost 10 cents a share for the first half, but should move back into the black in the second. For the year, it's likely to make 5 cents a share. And when the economy -- and employment opportunities -- rebound, it should be able to supersize its profits. Sal Iannuzzi, the former Symbol Technologies chief who became Monster's CEO in 2007, says that it isn't "out of the realm of reason" that earnings could reach 40 to 45 cents a share per quarter when the economy returns to a normal level. Based on the recent stock price, that would mean that the shares could be trading at a price/earnings multiple below 11, versus its historical average of 25. Moreover, the stock currently fetches 1.91 times per-share sales, about a third of its 10-year average multiple of 5.6, notes Tobey Sommer, of SunTrust Robinson Humphreys, one of the few analysts with a Buy rating on Monster. His 12-month price target is $23. David Katz, chief investment officer of Matrix Asset Advisors in New York, has been buying the shares. "We're very confident that on a 12-month basis, the stock will be in the mid-20s," he says. He acknowledges that there's short-term danger; Monster might fall twice as much as the broad market in a correction, he says. But, longerterm, he views it as a solid bet. Already, there have been some tentative signs of life in the labor market. Employers in August cut 216,000 jobs -- bad, but well below the awful numbers seen earlier this year. By Monster's reckoning, online job postings in August rose 6%, the most since 2005, with the Monster Employment Index hitting 121. Sommer says that Monster's North American business, which accounts for 48% of revenue, is closely related to that index, meaning that it probably went up by a like amount. Last year, Monster's North American revenue fell about 10%. Despite a national jobless rate that hit 9.7% last month, independent research also has shown an encouraging upturn in the online job market. The Conference Board reported employer job demand up a seasonally adjusted 5%, or 169,000 jobs last month, compared with July's level. "The August increase was some very good news," says June Shelp, a Conference Board economist. Since April, online job demand has risen by 300,000, with many larger states showing stable trends, the Conference Board reports. "Advertised vacancies tend to be a lead to what's happening in employment," notes Shelp. To be sure, some surveys have shown less rosy prospects for hiring. But Monster's strong and growing international presence, with operations in 50 countries, definitely gives it an edge, regardless of how the true picture turns out. Iannuzzi says he's seen a pickup in China, as well as Korea and Western Europe. Monster has also moved into Latin America, and last year inked a joint venture with News Corp . (NWSA), Barron's publisher, in Australia. "We're the only firm out there with geographical reach," Iannuzzi says, distinguishing it from the other big players in online recruitment, CareerBuilder and Yahoo! HotJobs. CareerBuilder is a private
company owned by a consortium led by Gannett (GCI) and Microsoft (MSFT). HotJobs is run by Yahoo! (YHOO). Monster commands about 30% of the North American online job-search market of about $2.3 billion, second only to CareerBuilder's 35%, Sommer says, and 20% of the overall North American market of $5.3 billion, including print advertising, to CareerBuilder's 23% and HotJobs' 10%. BUT HAVING RECENTLY REORGANIZED its sales force, and with the rollout of its employer search tool imminent, Monster could boost its share. In fact, while the number of online job seekers grew 4% in August, year-over-year, Monster saw a whopping 66% growth in visitors, versus CareerBuilder's 38%, according to comScore Media Metrix. Sue Feldman, an analyst at Interactive Data Corp., calls Monster's new search tool "a huge leap forward." Using advanced match technology makes it easier to link suitable candidates with appropriate jobs, even if job seekers and employers use different terms to describe their goals. The Bottom Line Monster shares have almost tripled from their 2009 low; they are about where they traded a year ago. A pullback would offer a buying opportunity in the stock which looks like a good long-term bet. Monster also should benefit from a recession-inspired decrease in the size of corporate human-resource departments that is unlikely to reverse when the good times return. This offers more opportunity to online job sites. In the second quarter, Monster became the primary provider of online recruitment services for Microsoft, and signed a big insurance wholesaler, Burns & Wilcox, to a multiyear deal. Monster is focusing on new technology to leverage its online presence. It has also moved into job sites for workers such as police and teachers, aiming to stem the competition from niche players and social-networking sites. And the company has a solid balance sheet, with $236 million, or nearly $2 a share, in cash and almost no long-term debt. All in all, Monster looks like an idea that will work for long-term investors.