Innocsr Apr To June Training Program Brochure

InnoCSR Training   April/May/June, 2009 (SH)    Your Innovative CSR Knowledge Partner  www.innocsr.com

 

Who Are We? InnoCSR is a strategy & communications agency solely focused on Corporate Social Responsibility (CSR). We firmly believe that CSR strategies should deliver high value to the society and also to the business world. This sustainable CSR theory can lead to circulation of investments between private and public sector, hence benefiting both sides effectively and bridging the gap.

InnoCSR Training is committed to sharing the practical guidelines and approaches in reaching sustainable CSR strategies. You will have different case studies (examples) to benchmark from as well as practical tools that can be borrowed and utilized to apply to your own defined business scope.

Why InnoCSR Training?  Corporate Social Responsibility (CSR) is an essential feature of any business entity in today’s world. The concept covers wide areas of business, since it investigates and reasons on how an organization would earn money rather than spend money. At the same time, current CSR theories and tools are hard to conceptualize by most the business professionals oriented to their functional areas. InnoCSR helps the audience in understanding on how to create a viable fit between CSR and their own industry, their own business and functions.

InnoCSR APRIL/ MAY/ JUNE Training Topics:    •

CSR For SMEs & the Supply Chain Management

•

China CSR Trends & Issues

•

Stakeholder Engagement

•

CSR in Marketing & Communication

•

Environment, Health & Safety (EHS) Leadership Program

•

Building a Green Office

•

Practical Steps in Developing a Sustainable CSR Program

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Offered Dates: April 14 or May 19 or June 16

CSR for SMEs & the Supply Chain Management  - Winning Solutions for SMEs and its Partners

Small and Medium Enterprises (SMEs) play an indispensable role to China’s growing economy. As more companies are sourcing from SMEs in China, CSR is playing a vital role in ensuring the quality of the companies in China. At the same time, SMEs themselves are faced with different code of conducts from their buyers. SMEs usually consider CSR as a time and resource consuming COST (constraint) and a tool more suited for a larger organization. However CSR can play a critical role in developing SME’s business as well as increasing productivity. This session is encouraged for SME’s key decision makers as well as procurement/audit managers of MNCs (or the Buyer Group).

Program Topic Outline •

Common Misunderstanding of CSR among SMEs

•

Saving Cost & Increasing Revenues through CSR

•

Working with larger companies on CSR & Code of Conducts

•

Integrating CSR into SMEs’ Business Strategy

•

Green Procurement

•

Communicating and managing with your suppliers

•

Supplier Audit: Internal & Third Party Audit

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Full Day Session MNC/SME Executives, CSR Managers, Procurement Managers, Audit Managers, Factory Managers, Associations 9:00am - 5:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 2,400 RMB Non Members: 3,200 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

  Offered Dates: April 15 or May 13 or June 10

CHINA CSR TRENDS & ISSUES  CSR in China is gaining more attention ever since China became an epicentre of global economic development. The phenomenal growth of China in past 30 years has led to immense prosperity to China but also created social and ecological imbalance in the process. The emergence of this development pattern brought in host of CSR practices to China. At this session, we will look at the current CSR trends in China as well as international trends. Through practical and real life illustrations, we would further substantiate on how this would affect your operations in China.

Program Topic Outline •

Current CSR Drivers & CSR Development in China

•

International CSR Trends and its implication for China Business Environment

•

InnoCSR CSR Media Analysis

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Breakfast Session Executives, CSR Managers , Marketing Managers, PR Managers, Communications Managers 8:00am - 10:00am English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 600 RMB Non Members: 800 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Offered Dates: April 16 or May 12 or June 9

STAKEHOLDER ENGAGEMENT  - Facilitating Engagement for Business Value

“Stakeholder Engagement” is more than just addressing and listening to your stakeholders concerns. Stakeholders are the fundamental drivers of the business ecosystem today and hence integrating them into core business activities is increasingly perceived as a tool to reduce your communication risks as well as broaden your scope of business. Good “Stakeholder Engagement” is a prerequisite for an effective functioning of an overall economic and business landscape. There are several key questions that arise in the process development of an “Effective Stakeholder Engagement”. We will be looking at answering for instance, how do you identify stakeholders, how do you create a responsible business strategy together and how do you communicate with them on matters that have an immediate impact upon them?

Program Topic Outline •

Why Stakeholder Engagement?

•

Identifying Stakeholders and Mapping Relationships in/out of China

•

Methods and Techniques of Stakeholder Engagement

•

Stakeholders Communication

•

Developing a Stakeholder Engagement Program

•

Engagement and Sustainability Reporting

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Half Day Session Executives, CSR Managers, PR Managers, Communications Managers, NGO Representatives, Industrial Associations 9:00am – 1:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 1,200 RMB Non Members: 1,600 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Offered Dates: April 21 or May 20 or June 17

CSR in Marketing/Communications  - Connecting Social Values to your Marketing

The program introduces the need for CSR in Marketing /Communications as well as Measurement & Reporting. The program analyses the current trends in CSR Marketing/ Communications and how these trends can help companies create a value proposition. It further demonstrates how an effective CSR rendered communications can strengthen “Company’s Reputation” and hence the “Company’s Bottom-line”.

The

session

discusses

in

depth

about

different

types

of

Marketing/Communication tools to boost your CSR strategy and also the basic structure of CSR Reporting and ways to effectively deliver them to your stakeholders.

Program Topic Outline •

CSR in Marketing & Communications

•

Social Marketing vs. Cause Related Marketing vs. Social Campaign vs. Philanthropy

•

Corporate Reputation Management/ Risk Management

•

Stakeholders Relationship Management

•

Importance and Methods of Evaluating/Assessing CSR Program

Program Schedule Training Session Type

Description Half Day Session

Target Group

Executives, Marketing Managers, PR Managers, Corporate Communication Managers, CSR Managers

Session Duration Session Language Venue Location Price/Cost

9:00am - 1:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 1,200 RMB Non Members: 1,600 RMB

  Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Offered Dates: April 17 or May 22

Environmental, Health & Safety (EHS) Management Leadership - In partnership with Eco Vane A good EHS management system starts from the top managers, without commitment from the leaders there is no follow-up of correct safety behaviour and environmental practices, and as a consequence higher risks will be dangling over the business and the employee’s head. To pursue a safer, cleaner and healthier working environment, the demonstration of EHS leadership is an essential element. However mere knowhow of EHS leadership is not sufficient, one should know how to implement EHS leadership in day to day business operations. The course will provide a step by step guideline to understand EHS leadership and its implications on daily business applications.

Program Topic Outline •

Basic concept of EHS in business (Role, Function and Scope to business unit)

•

Basic Principals of EHS Management

•

Concepts of EHS leadership and its implications

•

Elements of EHS leadership

•

Setting up of EHS responsibilities within a company – from top management to employees

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Half Day Session EHS Managers, MNC Executives and Middle & Top Level Management 9:00am – 1:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 1,200 RMB Non Members: 1,600 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Offered Dates: May 14 or June 11

Building a Green Office - In partnership with SageVision

The present day workplaces have evolved from being a routine desk fixed hour jobs to interactive, dynamic and on demand jobs. This has led to greater degree of collaboration, interaction, communication and work on run. The repercussions of a dynamic workplace have brought tremendous work related stress, higher absenteeism and decreased efficiencies among the workforce. Therefore companies are increasingly realizing the need for a workplace that adapts to the varying needs of the workforce. The idea of “Sustainable Work Place Solutions” is very prominent among the business enterprises. Companies understand that building a green office can not only help them optimise their business operations but considerably help their workforce improve upon their productivity – an essential factor that is detrimental in creating a conducive workplace climate.

Program Topic Outline •

Introduction to Concept of Eco Office Building

•

Facts & Statistics Related to Eco Office Building

•

How to Reduce, Re-Use & Recycle

•

Eco Office Audit

•

Creative Brainstorm

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Breakfast Session Office Managers, Property Developers, Facility Managers, Purchasing Managers 8:00am to 10:00am English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 600 RMB Non Members: 800 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Offered Dates: April 23 or May 21 or June 18

Practical Steps in Developing a Sustainable CSR Program  - Aligning Social Factors to Your Corporate Business Strategy

The shift in company’s thinking of CSR as a cost to CSR as an investment brings in direct and indirect economic benefits, hence becoming an investment strategy. CSR programs have to benefit the companies in order to make it sustainable. High value for society as well as the business will achieve a win-win result for both sides. This session is designed to show the audience on how to develop a Sustainable CSR/ Philanthropic programs that benefit his or her company and the business units. The program also explains how to engage stakeholders into company’s offerings and communicating the benefits to them.

Program Topic Outline •

Need for a Sustainable CSR Program

•

Risks & Benefits of CSR Programs

•

CSR vs. Philanthropy vs. PR

•

Easy Steps approach to creating a Sustainable CSR Program

•

Methodologies of Communications & Engaging Stakeholders

•

Evaluations & Continuous Improvement of CSR Program

•

Internal and External Communication Action Plan

•

Simple Guidelines to CSR Reporting

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Fully Day Session Executives, CSR Managers, PR Managers, Marketing Managers, Communications Managers, HR Managers 9:00am - 5:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 2,400 RMB Non Members: 3,200 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Trainer Profile  Sam Y.S. Lee, CEO, InnoCSR Sam Lee is the founder and CEO of InnoCSR China. Prior to InnoCSR he worked as a business consultant for Trilogy China, and for the United Nations Children’s Fund (UNICEF), China. Sam holds an MBA from China Europe International Business School (CEIBS) and a B.A. from Korea University. At CEIBS, he successfully initiated the annual BGRC (Being Globally Responsible Conference) Asia’s largest student CSR conference. Sam has trained number of MNCs in Greater China area on the topics around Corporate Social Responsibility. Sam authored China MBA (2005) and co- authored In Search of Economic Frontier (2006)

Bill Kung (General Manager & Principal Consultant), Ecovane Consultancy Bill Kung is an experienced environmental and sustainability expert in China with over 6 years experience in environmental risk management, 2 years in EHS management consulting and 3 years in sustainability relevant fields such as energy efficiency

assessment,

product

environmental

assessment

and

life

cycle

management. He has conducted over 20 environmental due diligence and risk assessment projects and EHS management related training for over 50 MNCs in China and around Asia. He holds a bachelor of Energy Engineering from Shanghai Jiaotong University and Master of Eco-technology from Mitt University, Sweden.

Lynn King, Managing Director, SageVision Lynn King is the founder and managing director of SageVision, a consulting network dedicated to “Growing Global Green Leaders” through leadership training and community participation.

Lynn holds a Master’s Degree in Organization

Development from The Fielding Institute California, a Bachelor’s Degree from Princeton University, and a Certificate in Organization Systems and Development from the Gestalt Institute of Cleveland. Ms. King has done numerous green projects such as “Shanghai World Financial Centre Conference Forum,” the “GE Internship program”, the “Eco-Art Bag Leadership Workshop” for Roots & Shoots (Shanghai) and Minhang Municipal Government (Shanghai)

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

< Registration >

Personal Information *Name: ________________________*Work Title: ______________________ *Organization: ______________________________________________________________ *Company Address: ______________________________________________________________ *City: __________________________ State/Province: _________________ *Phone Number: __________________Mobile Number: __________________ *Email Address: _____________________________________________________________

Program Details Program

Program Date/Type

CSR for SMEs (Emphasis on

April 14/May 19/June 16

Supply Chain Management)

Full Day Session

China CSR Trends & Issues Stakeholder Engagement

Price

April 15/May 13/June 10

Breakfast Session April 16/May 12/June 9

Half Day Session

CSR in

April 21/May 20/June 17

Marketing/Communications

Half Day Session

Environment, Health & Safety

April 17 or May 22

(EHS) Leadership Program

Half Day Session

Building a Green Office

Selection (*)

May 14/June 11

Breakfast Session

Practical Steps in Development

April 23/May 21/June18

of Sustainable CSR Program

Full Day Session

Total Price

-----------

-------------

(*) Please indicate your interest(s) for different training sessions by marking the Selection Box Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

How did you learn about InnoCSR Training Program?

Your indication to following institutions/groups/bodies/org will entitle you to a Membership rate. Please indicate your group affiliation.

InnoCSR ( )

AmCham ( )

AustCham (

)

EUCCC ( )

CEIBS Alumni ( )

Global Supply Chain Council ( )

Bank Details for payment 户名 (Payee Name)

: 银则企业管理咨询（上海）有限公司

开户行(Bank Name)

: 中国工商银行上海市武康路支行

账号 (Account No.)

: 1001 1761 0900 6869 463

(Please Note: Kindly submit the payment confirmation (Copy of Bank Transfer Note) along with your registration form via email to [email protected] ) Other Details Regus Silver Centre Address 1388 Shan Xi North Road 上海市 普陀区 陕西北路 1388 号 邮编 200060 Tel: +86 (21) 61498009, Fax: +86 (21) 61498100

1. Members would refer to EPCBU members as well as InnoCSR designated groups for member discounts (CEIBS Alumni, EUCCC, AMCHAM, AUSTCHAM members, Global Supply Chain Council)

2. Corporate Group Discounts are available for a group of more than 3 people, from the same organization. Email us at [email protected], for group discounts. For more than 3 people, corporate in-house trainings are also possible.

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

3. Package the Training Sessions: If attending more than two sessions, we will give you a complimentary training of the third one (Lowest priced one from the three)

4. The duly filled registration form along with the payment details, should be faxed (+86 21-61638247) or scanned & emailed at [email protected]

5. Any cancellations, 7 days prior to the main program will be subjected to 15% penalty.

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

April 2009

Sunday

InnoCSR Training Program Events Schedule Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

CSR FOR SMEs

China CSR

Stakeholders

(Emphasis on the

Trends & Issues

Engagement

22

23

EHS Leadership Program

Supply Chain Management)

19

26

20

27

21 CSR in

Practical Steps

Marketing/Commu

in Development

nications

of CSR Program

28

29

24

30

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

25

May 2009

Sunday

InnoCSR Training Program Events Schedule Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

Stakeholders

China CSR

Building a

Engagement

Trends & Issues

Green Office

19

20

21

22

23

CSR FOR SMEs

CSR in

Practical Steps

EHS Leadership

(Emphasis on the

Marketing/Com

in Development

Program

Supply Chain

munications

of CSR Programs

27

28

17

18

Management)

24

25

26

29

31

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

30

June 2009

Sunday

7

14

InnoCSR Training Program Events Schedule Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

8

9

10

11

12

13

Stakeholders

China CSR

Building a

Engagement

Trends & Issues

Green Office

16

17

18

19

20

CSR FOR SMEs

CSR in

Practical Steps

(Emphasis on the

Marketing/Com

in Development

Supply Chain

munications

of CSR Programs

24

25

26

27

15

Management)

21

22

23

28

29

30

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247