Ingles Fase 6.docx

DISTRIBUTION SYSTEM

PRESENTED BY: PAOLA ANDREA FLOREZ ROJAS

PRESENTED TO: RENE CASTAÑO

TECHNOLOGY IN MARKET MANAGEMENT SENA VIRTUAL 2018

THE MARKETING To get the product to the consume Distribution

distribution channels Types of distribution channels

Puts the product within Reach of the market

direct retailer

intermediary

criteria for selection wholesaler

Types of distribution

product control

Exclusive, selective, Intensive, extensive

importance

Distribution channel strategies Choose channels, type of Distribution, functions of the Channels

which will depend on the company itself

place and time functions

transactions

TYPES OF DISTRIBUTION CHANNELS

THERE ARE TWO KINDS

INDIRECT CHANNELS Requires the participation of Different means of communication and Achieve the complete process

DIRECT CHANNELS the direct channel is the shortest connection between the producer and final consumer