Actividad Ingles 9.docx

1.Company information Name of the Company

Bouquet gift ypl

Trade’s name

Bouquet gift ypl

Company’s activity A gift bouquet is an ornament that has an aesthetic and artistic sense, which carries a variety of products inside such stories as candy, stuffed animals and more. Each style depends on the preferences of the client. 2. Company history History of the company in detail Advertising has been traditionally done? What kind of advertising and what issues were addressed? What were the objectives of previous campaigns? What are the characteristics of your product or service? What is the current position of your product in the market?

The publicity that was made for the product was a means for social networks, public, and advertising on the web. the objectives that are managed • diagnose the tastes of each client, conduct surveys and interviews with a certain number of people • structuring a business idea that allows satisfying the different options of each client • Identify new trends and preferences for each situation. The characteristics of my product: A gift bouquet is made up of different porducts, therefore its characteristics vary as to: Amount of sweets Size of sweets Plush size or decorative ítems

3. The product or service Description of the product or service with all its features:  Physical (if it has)  Chemical characterization (if it has)  Packaging (if it has)  Benefits  Trajectory (how long was it released)  Lifecycle  Legislation

Product characteristics: A gift bouquet is made up of different porducts, therefore its characteristics vary as to: Amount of sweets Size of sweets Plush size or decorative items Therefore, the packaging must be a corde to the quantity and size of the products required by the customer (packing in boxes of 1mt x 1mt) quantity of products x box 5 It does not have a specific life cycle

4. SWOT matrix (Strengths, Weaknesses, Opportunities and Threats)  Weaknesses (they are internal to the

swot matrix Strengths:  Good work environment  Proactivity in management.  Knowledge of the market

company)  Opportunities (they are external, what the sale opportunities are)  Strengths (they are internal )  Threats (they are external )

 Great financial resources  Good quality of the final product Weaknesses:  Low wages  Old equipment  Lack of training  Problems with quality  Reactivity in management.  Poor financial situation  Inability to see errors. Opportunities:  Regulation in favor.  Weak competition  Market poorly attended  Product need.  Absence of competence  Favorable trends in the market.  Strong purchasing power of the target segment. Threats:  Trade Union Conflicts  Unfavorable regulation.  Changes in legislation  Very aggressive competition  Increase in the price of inputs.  Segment of the contracted market  Unfavorable trends in the market.  Consolidated competition in the market.

5. Budget

the money allocated to start the project will be $ 5,000,000

It’s the money assigned to the project. 6. Consumer/Target Audience Describe the three types of consumers:  End consumer: The person who consumes the product, but doesn’t decide on the purchase.  Real consumer or objective: The person who makes the purchase decision.  Potential Consumer: The person who has a provisional contact with the product or who will be the consumer in the future. Describe the profiles  Demographic profile  Geographic profile  Psychographic profile 7. Competition/Positioning Describe the type of competition your product or service has:  Direct  Hint  Main Competition

Since we have a very versatile and very accessible product, our segmentation is very basic DEMOGRAPHIC: AGE: Children from 0 to 12 years old. Teenagers from 13 to 17 years old. Adults 18 and up GENDER: boys, girls, men and women

in this case, we do not have more information since our project is little known in the market and there are few companies dedicated to the production and distribution of it.

8. Project objectives Describe the goal to be achieved in your project.

9. Market research Explain the market research you have made in your project: which are the latest changes of consumers and the target public?

. Schedule Include the distribution channels for the products of your project:  Direct  Indirect

• perform a diagnosis depending on the tastes of each client, conducting surveys and interviews with a certain number of people • structuring a business idea that allows satisfying the different options of each client • identify new trends and preferences for each situation in which they will be given as gifts For Bouquetgift, descriptive research will be used, since it consists of knowing the prevailing situations, customs and attitudes through the exact description of activities, objects, processes and people. the target audience will always be the same since our product is quite versatile and fits any type of person DIRECT CHANNEL: as its name indicates, this type of channel has the particularity of the producer of a certain good or commercial service at the same time directly to the final consumer, they are the need of intermediaries. Most of the services are sold through this channel. On the other hand, few products are marketed through direct distribution channels.

INDIRECT CHANNEL: presents this denomination because an intermediary is presented between the producer, the good, the service and the consumer. The size may vary depending on the number of intermediaries that make up the shipment for the good or service. From this, two indirect channels can be distinguished:

SHORT CHANNEL: consists of two steps, so it has a mediator between the producer and the final consumer. Some examples of a short distribution channel can be: car sales, exclusive clothing, among others.

LONG CHANNEL: contrary to the previous one, the channel along the presence of a large number of intermediaries, and usually identifies the vast majority of consumer products.

This channel usually includes wholesalers, special distributors, resellers, etc. There is a generalized idea that most of the media is talked about in a distribution channel.