Industrial Visit Report.docx

INDUSTRIAL VISIT REPORT ON AMAR UJALA

(MMIM) MAHARISHI MARKANDESHWAR DEEMED TO BE UNIVERSITY

SUBMITTED BY: PRADEEP KUMAR JHA MBA 2ND SEMESTER ROLL NO. 12187031

PREFACE COMPANY NAME: AMAR UJALA BRANCH: PANCHKULA

The following report is based on the industrial visit to Amar Ujala, Panchkula Haryana. The report consists of the introduction to the company, details of the printing media, the process of printing newspaper, marketing strategies used by Amar ujala. We learned about the overall functions of a newspaper such as gathering news, financial model, hierarchical structure and other administrative activities of the editorial. The industrial visit was conducted on 19 January 2019 under the guidance of Dr. Ramachandran, Mr. Sachin and Ms. Nancy. The objective was to gain practical exposure and insights into the actual working environment

ACKNOWLEDGEMENT

It is my pleasure to present a direction, which owns its existence to numerous people. We express deep sense of gratitude to for Dr. Ramachandran, Mr. Sachin, and Ms. Nancy for being our mentor and giving his valuable suggestions, guidance and encouragement without which the completion of this visit would have been a dream. Lastly, I extend my heartiest thanks to all those who have contributed in making this industrial visit a success.

INTRODUCTION TO THE COMPANY

Amar Ujala is a Hindi-language daily newspaper published in India. It has 20 editions in seven states and one union territory covering 180 districts. It has a circulation of around three million copies. The 2017 Indian Readership Survey reported that with 46.094 million it had the 3rd-largest daily readership amongst newspapers in India. Amar Ujala was founded in Agra in 1948. Just after independence, was the birth of this promise in the form of a publication house. By the strongly embedded ethics of Amar Ujala, it has grown to be one of the leading newspapers in India. In 1994, Amar Ujala shared nearly 70 per cent of the Hindi newspaper readership in the state of Uttar Pradesh. Amar Ujala sold 4.5 lakh copies through its five editions. Amar Ujala publishes a daily 16- to 18-page issue, as well as supplements focusing on matters such as careers, lifestyle, entertainment and women. Amar Ujala has 20 editions, in seven states (Uttarakhand, Himachal Pradesh, Jammu, Haryana, Punjab, Delhi NCR and Uttar Pradesh) and one union territory (Chandigarh) covering 180 districts. It is also available online. The digital wing amarujala.com was started in 2000. 'NIRBHEEK', 'NISHPAKSHA','NIRANTAR', thats how stands Amar Ujala digital wing. 'MyResultPlus' is a portal of amarujala.com which stands for education, career, and results.

OVERVIEW OF THE VISIT

This educational visit started with a briefing of the overall functions of a newspaper such as gathering news, financial model, hierarchical structure and other administrative activities of the editorial. We met Mr. Shrish Mudgal Regional Manager of the newspaper who explained the various segments of “Amar Ujala” and shared detailed insights about the input, processing, and output that precisely makes a copy of the newspaper. These are the three segments that constitute the content matter that is received, sorted out and finally printed on the reams of the newspaper. The senior editorial team briefed them about sources of news, the validity of news and credibility of news sources as well. The official also showed in detail the process of news gathering by the Reporters, News agencies, social media, TV, etc. Then we moved to the printing section where we saw the huge printing machines. We were very excited about the entire experience. This printing machine prints about 45,000 copies in an hour. The industrial visit was an enriching and worthwhile experience providing us with a valuable window on to processing and printing of a newspaper.

NEWS PAPER PRODUCTION PROCESS Newspaper production is an act that actually starts from the gathering of news stories, articles, opinions, advertorials and advertisements to printing and folding of the so called “Hard Copy”. Usually the news are printed onto newsprint. The whole production process can be divided into four parts, they are: Content gathering, Pre Press, Press and Post Press. CONTENT GATHERING It starts with reporters getting their stories ready daily and sending their stories in electronically through their mails to the editor. Each reporter works with a particular desk in the newsroom, some of these desks are: Metro desk, Sport desk, Business desk, Political desk, Education desk and others. News gathering and dissemination is paramount to every newspaper as this is the responsibility of the newspaper house to the people and this can determine their level of advertiser’s patronage. PRE-PRESS Pre-press is where photos are edited, advertisements are created and composed and the whole pages of the newspapers are laid-out and designed. PRINTING The first functions of a newspaper press are loading and unwinding of newsprint reels. These functions are provided by the paster. Pasters unwind paper reels and automatically change paper reels at full production speed. Often pasters are place below the printing towers.

The towers often consist of four printing units to print Cyan, Magenta, Yellow and Black ink onto the newsprint. The newsprint web travels upwards in the printing tower during the color is applied to it on both sides of the reel. Usually for every page there is one individual printing plate per color. This printing plate is mounted onto the plate cylinder within the printing unit which again is part of the printing tower. Modern presses can print full color on every page. Four color printing units are used for printing on one side of the paper web and another four printing units apply the backside print onto the paper web. Printing front and backside can happen simultaneously (blanket-to-blanket-configuration) or after another (satellite configuration) The printing units cannot just print one page like in digital printing, instead printing towers in newspaper presses can print up to 24 broadsheet pages in full color. FOLDING The folder starts were the printed webs come together. The Folder can produce ribbons and combine these ribbons in such a way that the pages are sorted on top of each other. The folding process starts in the so called super structure and ends in the main folding units at the end of the press process. The ribbons are cut in such a way that the pages of the newspaper are separated from each other and the folder lays down the newspaper copies onto the delivery belt. POST PRESS The copies are collected on the delivery belt and usually transported to the mailroom. The post press area is also often called mailroom because here the copies are prepared for mailing to the customers. Newspaper copies can be bundled directly so that they are ready to be put into a truck for transportation.

CONCLUSION

The Industrial visit was a great success & exhilarating experience for the students who went for the visit. This gave us an insight of a production unit and its working. The visit also provided us with excellent practical examples where the principles of management were followed with utmost precision to attain a higher profitability. The company not only explained us about how to become profitable but also how to maintain the quality standard as well as to follow the environmental policies. They have given enough time to the students for the query session. Overall, it was a learning experience for the students and they enjoyed it whole-heartedly.