Inaugural Of

Inaugural of Information Technology

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Introduction to HSBC Bank Group product line & program HSBC Premier HSBC Bank International HSBCnet HSBC Direct Brand & Advertising Corporate Governance Customer Groups Strategy Summary

Introduction to HSBC bank ₪ Largest Banking Group in World ₪ 3rd rank in the Forbes Global 2000 ₪ HQ located in UK (London) Canary Wharf ₪ Founded in 1865 by Thomas Sutherland a Scott. in HK ₪ 4th largest cooperation in World Asset Mgnt

Group product line & program

Group service Center

Trade union

Global product line & program ₪ Group Service :- ref. to cost saving measures; lower cost economics in order to reduce the cost providing in developed country ₪ Trade Union :- ref. to jobs loss in developed countries ₪ Currently existing in 6 Countries :- Curitiba (Brazil); Mumbai, Kolkata, Pune etc (India); Shanghai (China); Kuala Lumpur (Malaysia); Colombo (Sri Lanka) & Manila (Philippines). ₪ In 2006,27th June "small number" of customers had suffered from fraud totalling £233,000

HSBC Premier ₪ ₪ • • • • • • • • •

HSBC Premium :- ref. to Financial Service Product It include various offer :International account opening before leaving home Dedicated Personal Relationship Manager in each country where account held Overseas mortgage arrangement A single-view of all accounts in any location online Free global money transfer between HSBC accounts Emergency help including cash at over 245,000 outlets across 200 countries 24-hour helpline for Premier customers in each country Banking Services and lounge facilities across 35 countries & territories Access to International Wealth Mgnt Products &

HSBC Premier ₪ Global roll-out of HSBC Premier :Argentina, Australia, Bahrain, Bermuda, Brazil, Brunei, Canada, China, Colombia, Egypt, Greece, HK, India, Indonesia, Jersey, Jordan, Lebanon, Macao, Malaysia, Malta, Mexico, Oman, Pakistan, Panama, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri -Lanka, Taiwan, Thailand, Turkey, UAE, UK & USA.

HSBC Bank International ₪ Offshore Banking :- ref. to cross border service to expatriates & migrants ₪ Offshoring :- ref. to the relocation of biz processes from country to country ₪ Provides a full range of multi-currency personal banking services to a range of customer segments, including a e-Banking & tel-Banking Service ₪ Originated from the biz started by Midland Bank ;based in the Channel Islands ₪ 'HSBC House', the building comprises departments such as Premier, Global Funds & Investments, e-Biz & 24 hour 'Direct Banking Centre'.

HSBCnet ₪ HSBCnet :- ref. to Global Service that caters to local biz needs by offering specialised functionality for different regions world-wide ₪ It also provides access to transaction banking function such as payments & cash mgnt to trade services ₪ It has high-end corporate & institutional clients served variously by the bank's CIBM, Commercial Banking (CMB) & Global Transaction Banking (GTB) divisions ₪ Foreign exchange & money markets trading function are the feature of HSBCnet ₪ Login to http://www.hsbcnet.com for more detail’s

HSBC Direct ₪ HSBC Direct :- ref. to online direct banking operation ₪ It attracts customers through their high-interest SB a/c & no service charges or minimum account balance requirements ₪ In USA it seems to have closed , but is still open & usable via telephone access ₪ Earlier launched in the USA (November 2005) ₪ Made available in Taiwan (September 2006), Canada (April 2007) & South Korea (February 2007).

Logo ₪ ₪ ₪ ₪ • • ₪

& Slogan

In 1983; a white rectangle divided diagonally to produce a red hourglass shape Other HK company flags that originated in the 19th century, the design was based on the cross of Saint Andrew The logo was designed by Graphics master Henry Steiner Global Adoption of the HSBC brand used in follwing years :1999-2002: Your world of financial services 2002-Till Date : The world’s local bank Logo :-

Brand & Advertising ₪ Group announced in November 1998 that the HSBC brand & the hexagon symbol would be the unified brand in all the markets ₪ HSBC had sponsor the Jaguar Racing F1 team in the earlier days of Stewart Grand Prix; as they ended its deal with the F1 when Red Bull purchased Jaguar Racing from Ford

Brand & Advertising ₪ • • ₪

HSBC has been sponsoring other sports are as follows :In Football,it sponsors French club AS Monaco & Mexican club CF Pachuca In Rugby League, it sponsors Telford Raiders in the Rugby League In Golf, it sponsors events such as the HSBC World Match Play Championship, HSBC Women’s World Match Play Championship & HSBC Champions

Brand & Advertising ₪ HSBC’s other sponsorships are mainly in the area of education, health & environment. ₪ Educational foundation & recently (Nov 2006) announced a $5m partnership with SOS Children as part of Future First ₪ HSBC's name & logo adorns many airport airbridges in the UK, particularly at London Heathrow & Gatwick Airports ₪ HSBC sponsors the Great Canadian Geography Challenge which have roughly 2 millon participants in the past 12 year

Corporate Governance ₪ ₪

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Executive pay are as follow :Accord. to source 2005; Michael Geoghegan, the company's CEO, was earning over £700,000.00 (over 1 million USD) per year The Chairman Sir John Bond retired in 2006, was earning 1.8 million USD Record profits in the 2004-05 year earning over 12 billion GB Pounds or more than 20 billion US dollars

Customer Groups ₪ Commercial Banking :- ref. to financial services to small, medium- sized & middle-market enterprises ₪ 2.5 million of customers including sole proprietors, partnerships, clubs, incorporate biz & publicly quoted companies ₪ Corporate, Investment Banking & Markets :- ref. to tailored financial services to corporate & institutional clients ₪ Biz lines comprise Global Banking, Global Markets, Global Research & Global Transaction Banking

Strategy ₪ ₪ ₪ ₪

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Strategy :- ref. to plan that provides a blueprint for growth & development HSBC aims to being preferred, admired, dynamic, & recognised for giving customers a fair deal Strategy adopted by HSBC Bank are as follows :Brand: make HSBC & its hexagon symbol make world’s leading brands for customer experience & corporate social responsibility Personal Financial Services: drive growth in key markets & make HSBC the strongest Global Player in Personal Financial Services

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Consumer Finance: extend the reach of biz to existing customers through a wider product range &

Strategy •

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Commercial Banking :- utilise HSBC international customer base through effective relationship mgnt & improved product offerings in all the Group’s markets Corporate, Investment Banking & Markets :accelerate growth by enhancing capital markets & advisory capabilities focused on client service where critical relevance & strength is reqd Private Banking :- Group’s highest value personal clients around the world People :- attract, develop, motivate HSBC staff, rewarding success & rejecting mediocrity TSR :- fulfil HSBC’s TSR target by achieving strong competitive performances in earnings per share

Summary ₪ ₪ ₪ ₪

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Largest Banking Group in World 3rd rank in the Forbes Global 2000 4th largest co-operation in World Asset Mgnt Group Service :- ref. to cost saving measures; lower cost economics in order to reduce the cost providing in developed country Trade Union :- ref. to jobs loss in developed countries HSBC Premium :- ref. to Financial Service Product Global roll-out of HSBC Premier :Argentina,Greece,HK, India,UK,USA & so on Offshore Banking :- ref. to cross border service to expatriates & migrants Originated from the biz started by Midland Bank ;based in the Channel Islands

Summary ₪ ₪ ₪ ₪ ₪ ₪ ₪ ₪

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HSBC Direct :- ref. to online direct banking operation Slogan :- “The world’s local bank” Revenue :- $70.1 billion USD (2006) Operating income :- $54.8 billion USD (2006) Net income :- $15.8 billion USD (2006) Employees :- 312,000 Record profits in the 2004-05 year earning over 12 billion GB Pounds or more than 20 billion US dollars 2.5 million of customers including sole proprietors, partnerships, clubs, incorporate biz & publicly quoted companies Share Price :957.00 GBX

Web-blography ₪ Google.com (Wikipedia) ₪ www.hsbc.com ₪ www.LSE.co.uk

Special thanx to gitanjali mam

HSBC BANK Presented By :o Pawan.K no 16 o Atul.S no 39 o Pratik.K no 17 o Mohit.M no 24 o Amar.J no 12 o Kunal.S no 40