Importance Of Training In Retail Set Up: Presented To:-pabitra Ranjan Chakrovorty

Importance of Training in Retail Set up

Presented to:- Pabitra Ranjan Chakrovorty

Presented By:Amit Patel Chirag Patel Deepak Rao Jaydev Joshi Jitendra Chavda

Agenda Introduction to Retail. Types of Retail. Why Training? Different requirements of different stores. • Types of Retail Training Programs. • Training Institute in Retail Management. • How to identify Training needs. • • • •

Introduction to Retail • RETAIL is derived from The French word “RETAILLIER” which means to cut off a piece to break bulk. • Consider as last stage movement of goods and services to consumer. • In simple words any firm that sells product to the final consumer is performing function of retailing.

Types of Retail • • • • • • •

Speciality store. Department store. Super markets. Convenience stores. Discount stores. Off price retailers. Catalogue show rooms.

Success Factor-People • People Are The Customers Which Are The Biggest Asset Of A Retail Company. • Well Trained Staff. • Appearance. • High Security For Safety Of Customers. • Successful retailers are more focuses on Training their people.

Why Training? • Can be the deal breaker between making a sale or not. • Poorly Trained staff can causes to store. • Training is must for new hires. • Training is must when you expect your staff to be exceed your expectations. • It will provide a healthy workforce and successful Business.

Benefits of Training • • • • • • •

Improves personnel skills. Improves soft skills. Improves knowledge. Improves product knowledge. Focus more on customer satsfaction. Improves sales. Level of handling work load will increase.

Different Training requirements of Different Stores • Clothing Stores requires its employee should know:Ø What materials stretch Ø What materials shrink Ø What fits snugly versus loosely ØStaff should understand colors and Patterns

Contd… • Tech Stores requirements Ø Know the products. ØShould understand technicality of products. ØAble to give assistance when customer gets confused.

• Book stores Ø Should be familiar with all areas of bookstore. Ø Able to Identify all segments of the books.

“All in all, a well-trained staff makes for a stronger workforce, management team, and business. Customers will notice and appreciate a well-trained staff. It’s what will bring them back for

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Core Service

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Merchandise Shopping

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Change in Product line

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Customer Queries

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Different types of Retail Training Programmes • CRM  • Behavior in retail • Training in category management should be given • Supply chain management • Merchandising

Contd… • Sales Training • How to Understand consumer psychology • On-the-Job Training • Online Course • Seminars/Workshops

Pantaloons • They were the Pioneer in Retail training in India. • They started a course on Retail management. • They provide the training to their new hires and then put them in to work. • They also started separate institute for retail management and they

REACH- ’Retail Employability and Careers  Hub’  • 19th February 2009: MetaMorph Learning Pvt. Ltd., a trailblazer in the field of employability training for the retail industry, has announced the national launch of its ‘REACH ‘ • Helps entry level job opportunities in the organized retail outlets across the country.

Training Institute in Retail • Indian Retail School • Loyola Institute of Business Administration (LIBA) • S P Jain Centre of Management • Institute for Integrated Learning in Management (IILM) • Welingkar Institute of Management, Centre for Retail Studies • K J Somaiya Institute of Management Studies & Research • Mudra Institute of Communications

Tips on Training Retail Employees. • Create a employee handbook for new hires. • Should focus on operations and customer service aspects of the business. • Curriculum should be tailored to individual employee positions. • Provide an in-depth focus on company policies and procedures as

Contd… • Focus on the behavioral characteristics of the employee. • Consider the social needs of new employees when formulating training programs. • Leadership skills should be provided to all employees. • Staples provides employee training via a service called Cyberscholar.

Thank You