Importance Of Public Relations
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- Words: 151
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Process
Why is PR important? (9 ways PR contributes to bottom line) Principal Outcomes Activities
1. Awareness & Publicity, information promotion,
Pave way for sales, fund raising, stock offerings
2. Internal Build morale, Organizational relations and teamwork, motivation communication productivity 3. Issue
Research,
Early warning
Why is PR important? (9 ways PR contributes to bottom line)
Process
Principal Activities
Outcomes
4.Opportunity identification
Interaction with internal and external audiences
Discover new markets, products, methods, positive issues
5. Crisis management
Respond to or blanket issues, disasters, attacks
Protect position, retain allies and constituents
6. Overcoming Counseling
Realistic,
Why is PR important? (9 ways PR contributes to bottom line)
Process
Principal Activities Outcomes
7. Change agentry Corporate culture, Ease resistance to research change, promote smooth transition, reassure affected constituents 8. Social responsibility
Social accountancy, research, volunteerism, philanthropy
Create reputation, enhance economic success through “double bottom line”, earn trust
9. Influencing
Constituency
Public consent to
Why is PR important? (9 ways PR contributes to bottom line) Principal Outcomes Activities
1. Awareness & Publicity, information promotion,
Pave way for sales, fund raising, stock offerings
2. Internal Build morale, Organizational relations and teamwork, motivation communication productivity 3. Issue
Research,
Early warning
Why is PR important? (9 ways PR contributes to bottom line)
Process
Principal Activities
Outcomes
4.Opportunity identification
Interaction with internal and external audiences
Discover new markets, products, methods, positive issues
5. Crisis management
Respond to or blanket issues, disasters, attacks
Protect position, retain allies and constituents
6. Overcoming Counseling
Realistic,
Why is PR important? (9 ways PR contributes to bottom line)
Process
Principal Activities Outcomes
7. Change agentry Corporate culture, Ease resistance to research change, promote smooth transition, reassure affected constituents 8. Social responsibility
Social accountancy, research, volunteerism, philanthropy
Create reputation, enhance economic success through “double bottom line”, earn trust
9. Influencing
Constituency
Public consent to
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