Public Relations

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Public relations From Wikipedia, the free encyclopedia

Jump to: navigation, search Public relations (PR) is the practice of managing the flow of information between an organization and its publics.[1] Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.[2] Common activities include speaking at conferences, working with the press, and employee communication. PR can be used to build rapport with employees, customers, investors, voters, or the general public.[2] Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Analyst Relations, Media Relations, Investor Relations or Labor Relations.

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1 Definition 2 The industry today 3 Methods, tools and tactics o 3.1 Publics targeting o 3.2 Lobby groups o 3.3 Spin  3.3.1 Spin doctor o 3.4 Meet and Greet o 3.5 Other 4 Politics and civil society o 4.1 Defining the opponent o 4.2 Managing language

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o 4.3 Conveying the message 5 Front groups 6 See also 7 Notes 8 References 9 Further reading

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10 External links

[edit] Definition See more at History of public relations The Public Relations Society of America (PRSA) claimed: "Public relations helps an organization and its publics adapt mutually to each other."[3] According to the PRSA, the essential functions of public relations include research, planning, communications dialogue and evaluation.[4] Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations as a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance" (see history of public relations). Today, "Public Relations is a set of management, supervisory, and technical functions that foster an organization's ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values."[5] Essentially it is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics. Building and managing relationships with those who influence an organization or individual's audiences has a central role in public relations.[6]

[edit] The industry today Advertising dollars in media products from corporations like News Corp., Dow Jones, and CMP are under rapid decline in favor of direct advertising products offered by search engines and other tools. 11 Traditional media publications are laying off journalists, consolidating beat reporters, shrinking their print editions, and many publications are shutting down entirely.[7] Blogs have lower over-head costs than traditional media and are often said to provide better news coverage and analysis.[8] Blogs are increasingly sprouting to replace

traditional media with a more sustainable low-cost business model and are gaining more of a following. The advent of social media is the most pre-eminent trend in PR today.[9] It's important to note, while social media is on the rise, traditional media is yet to be taken over by the trend as of January 29, 2009.[10] Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.[9]

[edit] Methods, tools and tactics It has been suggested that Black Public Relations be merged into this article or section. (Discuss) Public relations and publicity are not synonymous but many PR campaigns include provisions for publicity. Publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective PR planning.

[edit] Publics targeting A fundamental technique used in public relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population. Marketers often refer to economy-driven "demographics," such as "black males 18-49," but in public relations an audience is more fluid, being whoever someone wants to reach. For example, recent political audiences include "soccer moms" and "NASCAR dads." There is also a psychographic grouping based on fitness level, eating preferences, "adrenaline junkies,"etc... In addition to audiences, there are usually stakeholders, literally people who have a "stake" in a given issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, a charity commissions a PR agency to create an advertising campaign to raise money to find a cure for a disease. The charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money. Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but still complementary messages. This is not always easy to do, and sometimes – especially in politics – a spokesperson or client says something to one audience that angers another audience or group of stakeholders.

[edit] Lobby groups

Lobby groups are established to influence government policy, corporate policy, or public opinion. An example of this is the American Israel Public Affairs Committee, AIPAC, which influences American foreign policy. Such groups claim to represent a particular interest and in fact are dedicated to doing so. When a lobby group hides its true purpose and support base it is known as a front group. Moreover, governments may also lobby public relations firms in order to sway public opinion. A well illustrated example of this is the way civil war in Yugoslavia was portrayed. Governments of newly succeeded republics of Croatia and Bosnia invested heavily with American PR firms, so that the PR firms would give them a positive war image in the US.[11]

[edit] Spin In public relations, "spin" is sometimes a pejorative term signifying a heavily biased portrayal in one's own favour of an event or situation. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position. The techniques of "spin"s include selectively presenting facts and quotes that support one's position (cherry picking), the so-called "non-denial denial," phrasing in a way that assumes unproven truths, euphemisms for drawing attention away from items considered distasteful, and ambiguity in public statements. Another spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent events in the news. A famous reference to this practice occurred when British Government press officer Jo Moore used the phrase It's now a very good day to get out anything we want to bury, (widely paraphrased or misquoted as "It's a good day to bury bad news"), in an email sent on September 11, 2001. The furor caused when this email was reported in the press eventually caused her to resign. [edit] Spin doctor Skilled practitioners of spin are sometimes called "spin doctors," though probably not to their faces unless it is said facetiously. It is the PR equivalent of calling a writer a "hack." Perhaps the most well-known person in the UK often described as a "spin doctor" is Alastair Campbell, who was involved with Tony Blair's public relations between 1994 and 2003, and also played a controversial role as press relations officer to the British and Irish Lions rugby union side during their 2005 tour of New Zealand. State-run media in many countries also engage in spin by selectively allowing news stories that are favorable to the government while censoring anything that could be considered critical. They may also use propaganda to indoctrinate or actively influence citizens' opinions. Privately run media also uses the same techniques of 'issue' versus 'non-issue' to spin its particular political viewpoints.

[edit] Meet and Greet

Many businesses and organizations will use a Meet and Greet as a method of introducing two or more parties to each other in a comfortable setting. These will generally involve some sort of incentive, usually food catered from restaurants, to encourage employees or members to participate. There are opposing schools of thought as to how the specific mechanics of a Meet and Greet operate. The Gardiner school of thought states that unless specified as an informal event, all parties should arrive promptly at the time at which the event is scheduled to start. The Kolanowski school of thought, however, states that parties may arrive at any time after the event begins, in order to provide a more relaxed interaction environment.

[edit] Other • •

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Publicity events, pseudo-events, photo ops or publicity stunts The talk show circuit. A PR spokesperson (or his/her client) "does the circuit" by being interviewed on television and radio talk shows with audiences that the client wishes to reach. Books and other writings Blogs After a PR practitioner has been working in the field for a while, he or she accumulates a list of contacts in the media and elsewhere in the public affairs sphere. This "Rolodex" becomes a prized asset, and job announcements sometimes even ask for candidates with an existing Rolodex, especially those in the media relations area of PR. Direct communication (carrying messages directly to constituents, rather than through the mass media) with, e.g., newsletters – in print and e-letters. Collateral literature, traditionally in print and now predominantly as web sites. Speeches to constituent groups and professional organizations; receptions; seminars, and other events; personal appearances. The slang term for a PR practitioner or publicist is a "flack" (sometimes spelled "flak"). A DESK VISIT is where the PR person literally takes their product to the desk of the journalist in order to show them what they are promoting. Astroturfing is the act of PR agencies placing blog and online forum messages for their clients, in the guise of a normal "grassroots" user or comment. Online Social Media

[edit] Politics and civil society [edit] Defining the opponent A tactic used in political campaigns is known as "defining one's opponent." Opponents can be candidates, organizations and other groups of people.

In the 2004 US presidential campaign, Howard Dean defined John Kerry as a "flipflopper," which were widely reported and repeated by the media, particularly the conservative media. Similarly, George H.W. Bush characterized Michael Dukakis as weak on crime (the Willie Horton ad) and as hopelessly liberal ("a card-carrying member of the ACLU"). In 1996, President Bill Clinton seized upon opponent Bob Dole's promise to take America back to a simpler time, promising in contrast to "build a bridge to the 21st century." This painted Dole as a person who was somehow opposed to progress. In the debate over abortion, self-titled pro-choice groups, by virtue of their name, defined their opponents as "anti-choice", while self-titled pro-life groups refer to their opponents as "pro-abortion" or "anti-life".

[edit] Managing language If a politician or organization can use an apt phrase in relation to an issue, such as in interviews or news releases, the news media will often repeat it verbatim, without questioning the aptness of the phrase. This perpetuates both the message and whatever preconceptions might underlie it. Often, something innocuous sounding can stand in for something greater; a "culture of life" sounds like general goodwill to most people, but will evoke opposition to abortion for many pro-life advocates. The phrase "States' rights" was used as a code for anti-civil rights legislation in the United States in the 1960s, and, allegedly, the 70s, and 80s.

[edit] Conveying the message The method of communication can be as important as a message. Direct mail, robocalling, advertising and public speaking are used depending upon the intended audience and the message that is conveyed. The country of Israel has recently employed a series of Web 2.0 initiatives, including a blog,[12] MySpace page,[13] YouTube channel,[14] Facebook page[15] and a political blog to reach different audiences.[16] The Israeli Ministry of Foreign Affairs started the country's video blog as well as its political blog.[16] The Foreign Ministry held the first microblogging press conference via Twitter about its war with Hamas, with Consul David Saranga answering live questions from a worldwide public in common text-messaging abbreviations.[17] The questions and answers were later posted on IsraelPolitik, the country's official political blog.[18]

[edit] Front groups One of the most controversial practices in public relations is the use of front groups – organizations that purport to serve a public cause while actually serving the interests of a client whose sponsorship may be obscured or concealed. Critics of the public relations industry, such as PR Watch, have contended that Public Relations involves a "multibillion dollar propaganda-for-hire industry" that "concoct[s] and spin[s] the news, organize[s] phoney 'grassroots' front groups, sp[ies] on citizens, and conspire[s] with lobbyists and politicians to thwart democracy." [1].

Instances of the use of front groups as a PR technique have been documented in many industries. Coal mining corporations have created environmental groups that contend that increased CO2 emissions and global warming will contribute to plant growth and will be beneficial, trade groups for bars have created and funded citizens' groups to attack antialcohol groups, tobacco companies have created and funded citizens' groups to advocate for tort reform and to attack personal injury lawyers, while trial lawyers have created "consumer advocacy" front groups to oppose tort reform

About Avalon Academy Avalon Academy is the Aviation, Hospitality & Travel & Tourism education brand of Aptech. Through its wide network of centres, Avalon Academy has successfully trained thousands of students for global careers in these growing industries.

Range of courses Avalon offers well-planned career courses leading to international careers in

These courses are offered in alliance with Universities, international education bodies & industry bodies. Hence, Avalon students receive Dual Certification at the end of their course - one from Avalon & the other from the University. Dual Certification also means that Avalon Degrees & Diplomas are recognized in all parts of the world. See Avalon’s complete range of courses. The Academy also facilitates education loans for its students.

Quality education

Avalon gives great importance to quality of education. Avalon:

• • •

Follows an innovative learning methodology viz. Integrated Curriculum Application Model (ICAM) that enables easy learning by the student. Specially selects & trains faculty to ensure that they are able to handle even the latest, most intensive topics. Supports classroom teaching with job internships, workshops & personality development sessions.

Placements

Avalon is the first Academy to provide airport internships to students. This is highly valued at the time of future job placements.

Avalon has recently provided airport internships in Delhi, Mumbai, Bhopal, Hubli & Calicut airports for it's students from all over India. Avalon students have recently been placed with Singapore Airlines, Qatar Airways, SpiceJet, Go Airlines, Indigo, Kingfisher, Jazeera Airways, Air India - and many more.

About us • •

About Avalon Academy About Aptech

About Aptech Aptech Limited is a global retail & corporate training solutions provider headquartered in Mumbai, India, with a presence across 5 continents. The company commenced its IT training business in 1986. Over the years, Aptech Limited has trained over 5 million students. Avalon is one of the education brands of Aptech Limited. Avalon Academy has a wide range of courses leading to careers in Aviation, Hospitality and Travel & Tourism. Avalon maintains education standards & provides job placement assistance. The Academy also facilitates education loans for students through HDFC Bank. Aptech Limited has grown & diversified into various education-related businesses. It is listed on the BSE & NSE.

Aptech’s businesses Here’s a glimpse into Aptech Limited’s various education & training businesses:

RETAIL BUSINESSES

Aptech Computer Education IT training & education

Arena Animation Animation & multimedia training

Avalon Academy Aviation, hospitality and travel & tourism training

N-Power Hardware & networking

Aptech Worldwide International IT & multimedia training

CORPORATE BUSINESSES

Aptech Training Solutions Corporate training & training outsourcing

Attest Assessment solutions for universities & corporates

Learning Services Customised content development

Courses Avalon Academy offers career-building courses for students who wish to enter the exciting world of Aviation, Hospitality and Travel & Tourism!

Aviation

For aviation management, cabin crew & ground staff careers, Avalon offers a range of Degree & Diploma courses with Dual Certifications from Avalon and the University that offers the course. All of Avalon’s Aviation courses are designed in accordance with Directorate General of Civil Aviation (DGCA) guidelines. Avalon even facilitates education loans for students through HDFC Bank.

Aviation management courses • • •

Diploma in Airport Management & Customer Care (DAMCC) Master of Business Administration - Aviation (MBA) Bachelor of Business Administration - Aviation (BBA)

Cabin crew & ground staff courses • •

Diploma in Professional Cabin Crew Services Diploma in Professional Ground Staff services

Certificate course •

Personality Development Course

Hospitality

To cater to the international hotel & hospitality industry, Avalon offers a 2-year University Diploma course that prepares students for career opportunities in hotels, resorts, cruises, airlines & industrial catering. Hospitality management trains students to manage everything from registration, front office, accounting, housekeeping, kitchen & culinary operations and other functions.

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Advanced Diploma in Hospitality Management

Travel & Tourism

Avalon offers a 1-year Diploma in Travel & Tourism. This course is offered in alliance with Thomas Cook, the leading global travel agency. Students of this course even get a 2-month job internship with Thomas Cook.

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Diploma in Travel & Tourism

Courses • • • • • • • •

Diploma in Airport Management & Customer Care (DAMCC) Diploma in Professional Ground Staff Services Diploma in Professional Cabin Crew Services Master of Business Administration (MBA) - Aviation Bachelor of Business Administration (BBA) - Aviation Advanced Diploma in Hospitality Management Diploma in Travel & Tourism Personality Development Course

Diploma in Airport Management & Customer Care (DAMCC)

Avalon Academy, in collaboration with Vinayaka Missions University (VMU), offers a 1year Diploma in Airport Management & Customer Care (DAMCC). Aviation is not just about flying a plane or working as cabin crew; it also involves airport management. Airport management includes managing ground operations at an airport, looking after fares & ticketing, taking charge of security and lots more.

Why airport management? Airport management offers a great career opportunity at an airport or in an airline in any part of the world. People who work in airport management are required to have a strong customer service orientation. It is a 'people' career where one deals with a large number of passengers & colleagues daily. Avalon’s 1-year Diploma in Airport Management & Customer Care (DAMCC) is the first step towards a management career in Aviation. On completion of this course, students can directly get admission in the 2nd Semester of Avalon’s BBA degree in Aviation.

Eligibility Class 12/ 10+2 or a 3-year diploma from a State Board of Technical Education. Students who complete Avalon’s 6-month Diploma in Professional Ground Staff Services can directly join the 2nd Semester of the DAMCC course.

Curriculum DAMCC is an intensive course that spans 2 semesters, covers diverse modules & even includes an airport internship.

Course highlights Avalon’s Diploma in Airport Management & Customer Care (DAMCC) is for anyone who wants to make a career in almost any area of aviation. On completion of the course, a student can start off in one of the varied areas of aviation & can even grow to being an airport manager. The course includes an airport internship where students get ‘Industry Approved Work Experience’ as well as getting hands-on exposure to how an airport works. The course comes with a Dual Certification from Vinayaka Missions University as well as Avalon Academy.

Placements 100% placement assistance.

Student Enquiry Form

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Diploma in Professional Ground Staff Services

6-month course for those just starting out in aviation & who would like to make an international career managing ground operations at an airport. Ground staff personnel work at airport information desks, in fares & ticketing, baggage handling or in other roles within an airport. In Avalon Academy's Ground Staff course, classes are held 5 days a week, for 2 hours each session.

Eligibility Class 12/ 10+2. Age between 17 & 26 years on date of joining the course. Graduates may also opt for this course.

Curriculum This is an intensive course that covers diverse modules & includes an airport internship.

Course highlights The course includes soft skills & personality development modules that prepare the students for airline & airport ground staff careers as well as for careers in hospitality or any service industry. Students get an opportunity to gain ‘Industry Accepted Work Experience’ through airport internships.

Courses • • • • • • • •

Diploma in Airport Management & Customer Care (DAMCC) Diploma in Professional Ground Staff Services Diploma in Professional Cabin Crew Services Master of Business Administration (MBA) - Aviation Bachelor of Business Administration (BBA) - Aviation Advanced Diploma in Hospitality Management Diploma in Travel & Tourism Personality Development Course

Diploma in Professional Cabin Crew Services

1-year course for those just starting out in aviation & who would like to make a career as airhostess/ steward (cabin crew). Classes are held 5 days a week for 2 hours each session.

Eligibility Class 12/ 10+2. Age between 17 & 26 years on date of joining the course. Girls should be at least 157 cm tall & boys should be 170 cm tall.

Curriculum This is an intensive course that covers diverse modules.

Course highlights The course includes soft skills & personality development modules that prepare students for cabin crew careers as well as for careers in hospitality & any service industry. Students get an opportunity to gain ‘Industry Accepted Work Experience’ through airport internships. Apart from the scientific method of training, students also benefit from exclusive training conducted by industry experts.

Master of Business Administration (MBA) Aviation

Avalon Academy, in collaboration with Karnataka State Open University (KSOU), offers an MBA Degree in Aviation. This is a 2-year Degree course for those interested in management positions in airlines/ airport companies. The course comes with a University degree & can be completed part-time.

Why an MBA in Aviation? Millions of passengers & thousands of tonnes of cargo pass through airlines & airports each year. All these passengers demand quality customer service, apart from smooth, timely operations. Managing a large number of passengers, employees & operations is what aviation management is all about. People in senior management positions take decisions affecting millions of dollars worth of investments around the world. A career in aviation management offers opportunities to travel, meet new people & gain new experiences in all parts of the world.

Eligibility Bachelor’s degree from a recognized University in any discipline. Those students who have completed Avalon’s BBA Degree in Aviation can get direct admission to this course.

MBA in Aviation is also ideal for people with airline industry experience who would like to move into management.

Curriculum Avalon’s MBA Degree in Aviation is a 4-semester program with internship after the 2nd & 4th semesters.

Course highlights The curriculum includes seminars by senior aviation industry professionals, projects & assignments and ‘Industry Accepted Work Experience’ at the airport. The course comes with a Dual Certification, i.e., an MBA degree from Karnataka State Open University (KSOU) & a Certificate of Accomplishment from Avalon Academy.

Bachelor of Business Administration (BBA) Aviation

Avalon Academy, in collaboration with Karnataka State Open University (KSOU), offers a BBA Degree in Aviation. This is a 3-year Degree course for students who wish to graduate with a specialized management degree. The course comes with a University degree and can be completed part-time.

Why a BBA in Aviation?

In India alone, the aviation industry helps transport around 116.87 million passengers every year!* Aviation management is the task of ensuring that flight operations run smoothly, passengers receive quality service on time, security is maintained & commercial operations such as airport duty-free shopping turn a good profit. At every airport & airline, the effort is to ensure that all these people have safe, fun travel experiences. A Bachelor’s degree in aviation management is an important stepping stone for those who wish to enter this specialized career field.

Eligibility Class 12/ 10+2. Students who have successfully completed Avalon’s 1-year Diploma in Professional Cabin Crew Services or the 1-year Diploma in Airport Management & Customer Care can directly join the 2nd Semester of the BBA degree course.

Curriculum Avalon’s BBA Degree in Aviation is an intensive course that spans 6 semesters, covers diverse modules (including customer care & personality development) & even includes airport internships.

Course highlights Avalon’s BBA curriculum includes personality development & soft skills modules. The course comes with a Dual Certification, i.e., a BBA degree from Karnataka State Open University (KSOU) & a Certificate of Accomplishment from Avalon Academy. On completion of the BBA in Aviation, students may choose to further specialize with Avalon’s MBA degree in Aviation.

Advanced Diploma in Hospitality Management

Avalon Academy, in collaboration with Vinayaka Missions University (VMU), offers a 2year Advanced Diploma in Hospitality Management. Hospitality management offers career opportunities in every part of the world. People trained in hospitality work in hotels, airlines, cruises, resorts, industrial catering, and other such industry segments. Registration, front office, accounting, housekeeping, kitchen & culinary operations are all functions supervised by hospitality managers.

Why hospitality? • • •

The hotel industry in India is worth $17 billion (Rs. 87,601 crores) (Source: Business Standard report) By 2011, about $12 billion (Rs. 61,836 crore) are expected to be invested in this sector India needs an additional 150,000 hotel rooms (Source: Mint report). Each hotel room requires, on average, 2 people to service it. This means that there is a huge unfulfilled demand for trained hospitality professionals.

India already has many major hotel chains including the Marriot, Hilton, Leela, Courtyard, Holiday Inn, Orchid, West Inn, Hyatt Regency, Oberoi, Novotel, ITC Fortune & more. Still more are soon to enter the market. These chains need trained people to manage & supervise all the complex operations involved in running a successful hotel or resort. Avalon’s 2-year Advanced Diploma in Hospitality Management is a complete program designed to fulfill the huge demand for trained professionals in this sector.

Eligibility • •

Class 10 Students who have completed Class 12 can opt for the fast-track version of this course to get their Diploma in just 1 year

Curriculum Avalon's Advanced Diploma in Hospitality Management is an intensive course that spans 4 semesters, covers diverse modules & even includes a 3-month job internship.

Duration The Advanced Diploma in Hospitality Management is a 2-year program. However, students may choose to complete only the first two semesters within 1 year, leading to the ‘Honors Diploma in Hospitality Management’.

Course highlights The course includes a job internship where students get hands-on exposure on how to run a successful hospitality business. The course comes with a Dual Certification from Vinayaka Missions University as well as Avalon Academy.

Fees The course fees are Rs. 34,340/- for each semester, payable in monthly installments of Rs. 3,199.

Batch starts: 3rd August, 2009. Hurry!

Placements 100% placement assistance.

Avalon also offers a 21-month Higher National Diploma in Hospitality Management for those who wish to learn hospitality overseas. Under this course, students study for 3 months with Avalon in India & complete the remaining 18 months in Scotland, which is a leading global destination for those who wish to make a career in hospitality.

Diploma in Travel & Tourism

To meet the global demand for trained & qualified travel professionals, Avalon, in association with Thomas Cook, the global leader in the Travel & Tourism sector, offers the 1-year Diploma in Travel & Tourism.

Why get into Travel & Tourism? The advancement of technology, the growth of aviation & easy transport facilities and the opportunity to explore new places has enabled people around the world to travel more. This thirst to explore the unknown & the unseen has led to tremendous growth in the Travel & Tourism industry worldwide. In 2007, India attracted 5 million tourists from around the world - a growth of 12.35% over the previous year (Source: Bureau of Immigration). Apart from traditional business & sightseeing-oriented travel, niche sectors such as medical tourism, cruises, backpacking, etc. too have taken off. The industry brings in huge amounts of foreign exchange; all currencies, from dollars to pounds to euros, are brought into the country by international travellers. On the other hand, outbound travel from India is growing too. Every year, approximately 10 million Indians travel abroad, with an average growth of 16% in this number each year. Such growth has increased the demand for well-trained, qualified travel professionals to offer diverse services in this sector. The field offers excellent opportunities to build an exciting career where you can expect loads of travel, the opportunity to meet new people & make friends all over the world.

Eligibility •

Class 12/ 10+2.

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Good communication skills are preferable.

Curriculum Avalon’s Diploma in Travel & Tourism is an intensive course that covers diverse modules & includes a 2-month job internship.

Course highlights The course includes a 2-month job internship.

Fees The course fees are Rs. 84,931/-, payable in easy installments. Batch starts: 17th August, 2009. Hurry!

Career prospects On completion of this course, students may join the Travel & Tourism industry in diverse areas including Inbound/ Outbound travel - Domestic & International, Product Development, Operations, Foreign Exchange or Sales. They may even choose to start their own travel agency. Many people in this field get opportunities to escort tours all over the country & overseas. Young people with drive & capacity for hard work can quickly rise to top positions in this field.

Placements 100% placement assistance.

Personality Development Course

1-month course for those who wish to polish their presentation & communication skills and get ready to take up jobs where having a good personality is a key requirement

Eligibility Open to anyone who wishes to enhance his/ her personality & soft skills.

Curriculum This course includes 4 modules focused on building soft skills & a well-rounded personality.

Students who have completed a personality development course can enroll for core Avalon courses in aviation, hospitality or travel and tourism

Why Avalon International careers

The aviation industry has excellent growth prospects both in India & internationally. Thousands of jobs have opened up at every level & airlines/ airports are looking for talented, trained people in every role - from airport management to ticketing, from cabin crew to cargo handling & ground staff. At the same time, the hotel & hospitality industry and travel & tourism too are witnessing similar growth.

Range of courses Avalon Academy is the aviation, hospitality and travel & tourism education brand of Aptech. Through continuous industry research, Avalon has developed a broad range of courses. MBA & BBA Degrees in aviation, courses in airport management, ground staff & cabin crew and diploma courses in hospitality and travel & tourism are offered.

Quality education Avalon gives great importance to high standards of education. Avalon focuses on providing updated course material, high-quality learning aids & specially trained faculty to conduct its courses.

Personality development

Aviation, hospitality and travel & tourism are service industries. Here, one’s attitude towards people & the desire to help them is most important.

Grooming, poise & fluency in spoken English are valued in these industries. All Avalon courses include personality development & aspects of customer care as vital components. Skills such as swimming, table etiquette & soft skills are imparted in the aviation courses. Besides, a certificate course in personality development too is also offered.

Infrastructure Avalon trains students in the same environment in which they will have to work in the aviation industry. For this, the Academy has invested in world-class infrastructure facilities. For instance, students of cabin crew courses receive ‘live’ training in actual aircraft, while beauty & grooming sessions are held in classrooms fitted with the latest equipment & designed to look like salons.

Industry Accepted Work Experience

Most aviation courses of Avalon include airport internships where students work at the airport & get ‘Industry Accepted Work Experience’ even before they complete their course. In 2008, a thousand students of Avalon completed their internships at leading airports. Such exposure gives them an edge over other candidates when it comes to getting suitable jobs in the industry.

Job placements

Avalon has an excellent Placements record with full-fledged Placement Teams stationed at it's offices across the country. For students, Avalon conducts inductions, counselling & mock interview sessions to prepare them for job interviews with airlines

Why Avalon? • • • •

Quality education Aviation industry Hospitality industry

Quality education Avalon Academy maintains a high academic standard.

ICAM, a great learning methodology

Avalon’s specially-created ICAM curriculum focuses on theory & practical education and on providing reference tools to students. Most institutes only use books or presentations to train students. But Avalon’s ICAM is an innovative teaching methodology that makes courses interesting as well as easy to remember. Potentially boring textbook topics are converted to fun practical exercises in the classroom. Avalon worked with experts from the aviation industry to create this method of education.

ICAM uses multiple tools of learning

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Slides for each classroom session. Study Guide (given to the student). Simulation (practice exercises) of every process. Video clips of ‘live training’ sessions. Mind Expansion Program (reference material for students). Reference material (for teachers). Interview kit (given to student for reference before his/ her job interview).

An ICAM education class typically follows a set pattern

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Students read the Study Guide before coming to class. In the classroom, the teacher uses presentation & audio-visual slides to explain the concepts the student has read about. Mock sessions are held through which students apply what they have just learnt. For example, students are given a group activity to ‘evacuate (empty) an aircraft’ in 90 seconds. They do this again & again - even blindfolded - until they can do it perfectly within the given time. Later, the student uses Avalon’s special ‘Mind Expansion Program’ (MEP) that combines theory & practical learning to further strengthen his or her understanding of the lesson.

ICAM brings several benefits to students

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ICAM follows a 3-step method of theory learning, classroom practicals & practical exercises to ensure that every part of the lesson remains in the student’s memory. Technologies related to aviation, fares & ticketing and load & trim are taught in such a way that students can easily remember what to do when faced with a similar situation on the job.

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ICAM takes away the pressure to learn. Students automatically develop their knowledge through ‘fun’ learning exercises in the classroom & outside.

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Maintains high standards of education at every Avalon centre in the world. With ICAM, each lesson is taught in exactly the same way, no matter which Avalon centre you join.

Well-trained & certified faculty

All Avalon trainers undergo rigorous training where they are taught how to conduct the class in the best manner. They are then tested on their teaching ability. Only if they succeed in these tests, are they certified by Avalon & permitted to conduct training for the students. Once the faculty starts teaching, Avalon students give their feedback about how effectively the lesson was taught. They rate the teacher on a scale of 1 to 5. Based on this feedback, some teachers are further trained by Avalon until they are able to conduct classes effectively.

Online exams Avalon uses the Randomized Online Skill Evaluation (ROSE) software to test students. Exams are held online & have randomized questions. The software also provides instant results at the end of the test.

Wide exposure & value-adds With Avalon, students don’t just experience one segment of the aviation, hospitality or travel & tourism industry. Avalon’s courses are a completely immersive learning experience where the student gains exposure to all aspects of a career in his chosen field. Once the student gains thorough knowledge of every aspect, he or she can choose to become a specialist in one particular area.

Avalon students speak

See what students have to say about their education, internship & other

Aviation industry

Aviation is a fun, exciting industry with great growth prospects. It is also the kind of industry that offers fantastic international job opportunities.

International careers

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Millions of people across the world have taken to flying as their preferred mode of transport. Aviation is a young industry; many more people will fly as the world economy grows & people travel for leisure or business. In the US alone, there are over 18,000 airports. There are 240-plus international airlines. IATA, the global association for the airline industry, estimated that 2079 million passengers flew during 2007. more...

Diverse roles/ jobs Jobs in airlines & airports come in a wide variety of roles:

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Airport manager Cargo agent Passenger agent Flight dispatcher Air traffic controller Ticket agent Flight attendant or cabin crew Customer service agent

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Cargo handler & baggage handler Crewing/ rostering Check-in, passenger service & ticketing Sales & reservations

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Aviation safety Tower control & administration

The aviation industry supports over 2 million jobs across 5 continents. Many airline jobs are well-paying & offer prestige as well as excitement and fantastic benefits.

A people’s business

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A career in aviation is perfect for those who like to travel, have a pleasant personality, are interested in meeting new people & gaining new experiences. Many positions in the industry require extensive contact with customers, i.e. customer service. The world’s leading airports such as Heathrow (London), Charles de Gaulle (Paris), Los Angeles International Airport, Frankfurt Main & New York’s JFK airport handle over 50 million passengers each year! These passengers pay thousands of dollars for a few hours’ service; hence, people who work in aviation have to maintain high service standards.

Indian aviation sector • •

India holds 9th position in the global civil aviation market (among over 200 countries) with an annual growth rate of 18% per annum, up from the 12th position in 2006. Domestic passenger growth at 20% is one of the highest in the world. There are as many as 82 domestic airports.

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More airlines - e.g. Jet & Kingfisher - have started flying out of India. Use of corporate jets for senior executives is on the rise. Boeing estimates that India’s aircraft numbers will grow by 3.2% & the number of passengers by 4% over the next 20 years. The total number of air passengers in India in 2007-08 was 116.87 million*

*According to International Air Transport Association (IATA). See report.

Hospitality industry

Trends in hospitality Hospitality - like aviation - is one facet of the global Travel & Tourism industry.

The hospitality sector includes restaurants, hotels, resorts, spas, service apartments and almost every other kind of eating-out & accommodation option other than one’s own home. Hospitality offers a very challenging, international career opportunity. The world’s top hotels & resorts charge lakhs of rupees for just one day’s stay. To charge such rates, these hotels need to provide outstanding service. Their butlers, chefs, sommeliers, event planners, guest services managers & room service personnel are all very well-groomed & trained to perform each task to not just satisfy but to delight the guest. Managing all these functions is a challenging task. For this, professional hospitality managers trained at the world’s best hospitality hubs are in demand in the market.

Facts & figures

According to the World Travel & Tourism Council, travel & tourism will provide 40 million jobs in India by 2018.

Over 4.6 million foreign tourists visited India in 2006-2007, posting 13% growth over the previous year (Source: Economic Survey for 2007-2008).

Currently, India needs 240,000 hotel rooms, but only 90,000 rooms are available (according to a report in Outlook Business).

Moreover, the sector is expected to provide over 400,000 jobs.

The revenue for the Indian hotel & restaurant industry (or hospitality industry) in 2006-2007 was US $118.85 million.

The industry shall grow rapidly & will be worth US $158.49 million by 2010.

By 2011, 40 international hotel brands shall have a presence in India, according to a report by Ma Foi Management Consultants.

With land prices coming down & a huge opportunity for quality hotels, many global hotel players are announcing new projects in India.

Avalon Academy, in association with Scotland’s Colleges International (SCI) offers a Higher National Diploma (HND) in Hospitality Management. In this course, students are trained both in India & Scotland.

Student zone • •

Students speak

Student zone

From time to time, Avalon organizes seminars, workshops, contests & other events including TV shows! - for students. These events help develop our students’ personality, showcase their skills & prepare them for service-oriented careers in aviation, hospitality & travel and tourism.

MTV ‘On The Job’ Recently, Avalon Academy & MTV together presented a show called ‘MTV On The Job’. The show is in the form of a contest where three Avalon students competed with each other to win an internship with a top airline. Left

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Hundreds of Avalon students got a chance to participate in this TV show. To shortlist the final three, students were screened & short-listed at their respective Avalon centres. The show, which was aired on MTV, showed the three finalists performing difficult tasks.

One task involved a mock disaster scenario where a plane had crashed in the sea & a passenger was drowning. Avalon students are taught to swim in order to face such situations in real life. Here, the students had to ‘rescue’ the drowning man in the shortest possible time.

Another task showed the students catering to passengers inside a mock aircraft where some of the ‘passengers’ were rude & unhelpful and refused to cooperate with the airhostess/ steward. The students were judged on their ability to soothe such passengers & make them cooperate.

A panel of judges selected a winner from among these top three Avalon students & the winner walked away with an internship with one of India’s top airlines! Right

Avalon’s ‘Rise Up’ on Zoom TV Avalon also hosted Rise Up, a talent hunt on Zoom TV. Here, participants from all over the country were screened & judged on the basis of their attitude, personality, aptitude & their suitability for a career in aviation. Left

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After the screening, 6 participants were selected to go on the TV show which was aired on Zoom. These lucky participants received 7 days of intensive training from Avalon. The training included grooming sessions, familiarization with aviation as a career, tips on diet & exercise, and much more.

Finally, their newly-acquired skills were tested on television, and a panel of judges selected 2 winners who received direct job placements with an international airline!

Placements Avalon offers job placement assistance to students & recruitment assistance to aviation companies (airlines, airports & Ground Handling Agencies) looking to hire trained aviation professionals.

The Academy has tie-ups with dozens of airlines & airports and has pioneered the concept of airport internships.

Placement assistance for students Avalon has a full-fledged Placements Team stationed at its offices across the country. Avalon Academy pioneered the concept of airport internships in India. The Academy has a solid track record of placing trained, talented students in suitable jobs across India & overseas. Here are 5 ways how Avalon Academy assists in providing job placements of it's students with leading airline/ airport companies & Ground Handling Agencies (GHA):

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1. 2. 3. 4. 5.

Airline tie-ups Industry Accepted Work Experience Personality development Job interviews Placement-oriented courses

Airline tie-ups

To facilitate internships & placements for students, Avalon has tie-ups with dozens of domestic & international airlines, airports & Ground Handling Agencies (GHA authorized to manage ground staff operations at Indian airports).

Industry Accepted Work Experience

Most Avalon courses include airport internships where students work at an airport & get ‘Industry Accepted Work Experience’ even before they complete their course. In 2008, a thousand students of Avalon completed their internships at Mumbai & Delhi airports alone. Due to our tie-ups with airports, Avalon students get internship opportunities with Mumbai airport (both Domestic & International) & at airports in Delhi, Bhopal, Calicut and Hubli. Avalon students also intern with airlines including Delta Airways, Malaysian Airlines, Jet Airways, Air India, Jazeera Airways & more. Such exposure gives them an edge over other candidates when it comes to getting suitable jobs in the industry.

Personality development

All of Avalon’s courses contain extra modules on customer care & personality development to build a ‘service orientation’ among our students. Throughout the course, Avalon also conducts inductions, counselling & mock interview sessions to prepare students for job interviews with airlines & airports

Job interviews

Apart from training students, the Avalon Placements Team constantly keeps in touch with each centre to shortlist those students whose courses are about to be completed & who should be placed in the coming months.

Not only does Avalon keep in touch with airlines, airports & GHA to understand their requirements & set up interviews with our students, members of the Avalon Placements Team even accompany the students to the actual job interview. This helps reassure the students & builds their confidence so they can put in their best performance at the interview.

Placement-oriented courses

Avalon has a very active Placements Team which is constantly in touch with aviation bodies such as the Directorate General of Civil Aviation (DGCA) & the Bureau of Civil Aviation Security (BCAS). This helps us understand the changing trends in the industry & we modify the courses and teaching well in advance. See what our students have to say about their training, internship & job placement experience with Avalon.

Recruitment assistance for airlines/ airports/ GHA Avalon’s Placements Team has helped aviation companies find talented candidates for all job roles.

Shortlisting candidates Avalon has a full-fledged Placement Team operating from offices across India. The Team is in touch with graduating students at all Avalon centres. On receiving a recruitment request, the Team screens & shortlists candidates & sends them for interviews to the company.

Soft skills & personality development

Apart from covering the technical aspects of airline & airport jobs, Avalon also trains students in English language, communication skills, grooming, etiquette and body language.

Business partners

Avalon is part of Aptech, the pioneer in franchising in education since 1986. The company’s success is based on its partnerships with hundreds of business partners. Avalon is constantly looking for business partners who can open centres in cities & locations not currently having a centre. Locations are open worldwide. The company has a proven partnership model with clearly defined roles & support to be provided by the company and the franchisee respectively.

Registered Office & H.O. Aptech Limited Aptech House A-65, M.I.D.C. Marol Andheri (East) Mumbai - 400 093 India. Tel: +91-22-2827 2300 Fax: +91-22-2827 2399

List of Avalon centres West: Ahmedabad

Avalon Academy 404, Abhishree Bldg. Opp. Star Bazar Jodhpur Char Rasta Satellite Road Ahmedabad - 380 054 Ph: 0792-6929703; 91-9725139529

Aurangabad Avalon Academy Indian Overseas Bldg. Opp. Saint Francis High School Jalna Road Aurangabad - 431 001 Ph: 0240-2360085/ 86/ 21; 91-9423781163

Bhopal Avalon Academy 80 Zone-II M.P Nagar Bhopal - 426 011 Ph: 0755-4075555

Indore Avalon Academy 4-A, Ratlam Kothi 2nd floor Victory Chambers Geeta Bhavan AB Road Indore - 452 001 Ph: 0731-4275900

Mumbai Avalon Academy 901/ 902,Sagar Tech Plaza 'A' Near Hotel Sudarashan Saki Naka Andheri - Kurla Road Andheri (East) Mumbai - 400 072 Ph: 022-40540555/56/57/59/64/65

Avalon Academy Unit No. 201/ 202,Kohli Villa S.V. Road Near Shoppers' Stop Andheri (West) Mumbai - 400 058

Maharashtra Ph: 022-67103736/ 8/ 9

Avalon Academy Antonio Da Silva High School New Building, 2nd floor Near Kabootar Khana S.K. Bole Road Dadar (W) Mumbai - 400 028 Ph: 022-65200834/ 65200835

Avalon Academy Samna Press Building Prabodhankar Thackeray Sankul Sector 30 - A Vashi Opp. Vashi Railway Station Navi Mumbai - 400 705 Ph: 022-40844646/ 40844600

Nagpur Avalon Academy 365, Moulana Abul Kalam Marg Near L.A.D. College Gandhi Nagar Nagpur - 440 010 Ph: 0712- 2243227/ 28

Pune Avalon Academy 3rd floor Bhosale Shinde Arcade Next to Crosswords Off Jungle Maharaj Rd Deccan Gymkhana Pune Ph: 020-66033948/ 66021497

Rajkot* Avalon Academy Kalawad Road Opp. Motel The Village Rajkot – 360 005 Ph: 0281-3042102/ 91-9825986096

North: Allahabad Avalon Academy 58 B/46 L.B.S. Marg Elgin Road (opposite GHS) Civil Lines Allahabad - 211 001 Ph: 0532-2423665

Agra Avalon Academy 1st floor Rama Place Awagarh House Opposite Anjana Cinema M.G. Road Agra Ph: 0562-4040400

Bareilly Avalon Academy P/ 5-2, Sasha Towers Stadium Road Opp. St. Francis School Deen Dayal Puram Bareilly - 243 503 Ph: 0581-2300739

Bijnor Avalon Academy Near District Hospital Civil Lines Haridwar Road Bijnor - 246 701 Ph: 01342-261699/ 91-9359466362

Chandigarh Avalon Academy SCO 118-119-120 Sector - 34A Chandigarh - 160 022 Ph: 0172-2667800/ 2667900/ 4649600

Dehradun

Avalon Academy L-5, Chandralok Colony Rajpur Road Dehradun Ph: 0135-2740253/ 2740354, 91-9756202707, 91-9756202708, 91-9756202709

Faridabad Avalon Academy SCO 58/ 59 Above Reliance Fresh Opp. Pristine Mall Sector 31 Faridabad - 121 003 Ph: 0129-4143790/ 91/ 92/ 93/ 94

Ghaziabad Avalon Academy 2nd floor, Vijaya Bank Building Plot No. 69 Ahinsa Khand II Indirapuram Ghaziabad - 201 010 Ph: 0120 2651006/ 07/ 08

Jaipur Avalon Academy C-30, Lajpat Marg C-Scheme Jaipur - 302 001 Ph: 0141-5100123/ 5179999

Jammu* Avalon Academy 9 A / B Gole Market Above SBI Bank Near Swaran Theatre Jammu - 181 004 Ph: 0191-2434420/ 2433272

Kanpur Avalon Academy 117/N/88 Opp. Café Coffee Day Opp. Devki Palace Lane Kakadeo Kanpur Nagar Kanpur - 208019 Ph: 0512-2500007/ 2503587

Lucknow

Avalon Academy 32/ 109, 1st floor 85, Mahatma Gandhi Marg Opp. Cafe Coffee Day Hazratganj Lucknow - 226001 Ph: 0522-4029192/ 4026401/ 2625342

Avalon Academy 2nd floor Pushpa Bajaj Showroom Building Opp. Alambagh Bus Stand Alambagh Lucknow - 226 005 Ph: 0522-6567444/ 4008351

Ludhiana Avalon Academy 1st Floor,Sears Tower Bharat Nagar Chowk Opp. Telephone Exchange Ferozepur Road Ludhiana - 141 001 Ph: 0161-2770434/ 35

Meerut Avalon Academy F-116, 2nd floor S 231-232-233, Abu Plaza Abu Lane Cantt. Meerut - 250 001 Ph: 0121-2691811/ 12/ 13/ 14

New Delhi Avalon Academy E-14, 3rd floor Main Market Above Oriental Bank of Commerce South Extension - Part II Ring Road New Delhi - 110 049 Ph: 011-26267000/ 26278000/ 26272200/ 46081301/ 02

Avalon Academy 2526, 2nd floor Hudson Lines

Kingsway Camp Near NDPL Office New Delhi - 110 094 Ph: 011-45566810/ 11/ 12/ 13

Avalon Academy A-1, 2nd floor Ring Road Rajouri Garden Near Rajouri Metro Station Next to Raja Garden Flyover New Delhi - 110 027 Ph: 011 25934444/ 25936666/ 25176666

Avalon Academy Vidya Bhawan Opposite Kali Mandir Bangla Sahib Road Connaught Place New Delhi - 110 001 Ph: 011 23348843/ 23348846

Avalon Academy A-8 Swasthya Vihar Opp. Preet Vihar Main Vikas Marg Near V3S Mall New Delhi - 110 092 Ph: 011 43108201/ 02/ 9999190564

Gurgaon Avalon Academy 364/2, Kannu Arcade 1st floor Next to Kalyani Hospital M.G. Road Gurgaon - 122 001 Ph: 0124-4547000 to 4547050 (50 lines)

Noida Avalon Academy 301, 3rd floor Singhal Tower Opp. Sector 58 Noida - 201301 Ph: 0120-4284081 to 89

Udaipur Avalon Academy 4th floor, Madhav Chambers Opp. GPO Near Chetak Theatre Udaipur - 313 001 Ph: 0294-5177777

Varanasi Avalon Academy D 63/ 13A Mahmoorganj Near Mahmoorganj Police Station Varanasi - 221 010 Ph: 0542-2224539

East: Kolkata Avalon Academy AA-50 Salt Lake Sector - 1 Kolkata - 700 064 Ph: 033-40104444

Avalon Academy 220, 1st floor Acharya J.C.Bose Road Kolkata - 700 017 Ph: 033-40111999

Raipur Avalon Academy 3rd Floor Arrhamm Chamber Near Union Club Motibagh chowk Raipur - 492 001 Chhattisgarh Ph: 0771-4009405/ 6

Ranchi Avalon Academy 2nd Floor, Sri Block

Shriram Garden Kanke Rd Ranchi – 834008 Ph: 0651-2230516/ 3244587/ 3244588

Siliguri Avalon Academy 22,Sarat Bose Road Hakimpara Siliguri - 734 001 Ph: 0353-6533102/ 2520255/6533102

Patna Avalon Academy 406, Ashiana Tower Exhibition Road Patna - 800 001 Ph: 0612-6570199

Guwahati Avalon Academy 58, Nilgiri Path 2nd Floor R. G. Baruah Road Guwahati - 24 Ph: 91-9435701444

South: Bangalore Avalon Academy #149, 2nd floor Above KFC 32nd Cross 11th Main Road Jayanagar 4th Block Bangalore - 560 011 Ph: 080-26644144

Avalon Academy #2585, 9th Main Banashankari 2nd Stage Opp. Nagalakshmi Kalyana Mandapa Bangalore - 560 070 Ph: 080-41650297/ 98/ 41312421

Chennai Avalon Academy 1st Floor Sree Madhura Krupa Tower #51 North Boag Road Above Kovai Palzhamuthi Nilayam T.Nagar Chennai - 600017 Ph: 95000 11217/ 18/ 19

Coimbatore Avalon Academy 38/40, Race Course (Near Collector's Bungalow) Coimbatore - 641 018 Ph: 0422 - 4394696/ 4394564/ 4506564; 91-9944477656

Hubli Avalon Academy Wali Arcade, 1st Floor Opp. J.G. College Vidhyanagar P.B. Road Hubli - 580 021 Ph: 0836-2271038/36; 91-9343982883/ 84/ 85/ 86/ 87

Hyderabad Avalon Academy Opp. JNTU Masab Tank Lane Next to Hotel Arosa Hyderabad - 500 028 Ph: 040-23326066/ 23326044

Kochi Avalon Academy 39/4609 B-4, K.G. Oxford Business Centre Ground Floor Srikandath Road Ravipuram Kochi - 682 016

Ph: 0484-4054050; 91-9895777099

Kollam Avalon Academy 3rd floor S.K.P. Builidings Opp. Petrol Pump Beach Road Kollam - 691001 Ph: 0474-2762725/ 3290352

Thiruvananthapuram Avalon Academy 2nd floor Marikar Buildings Statue Thiruvananthapuram Pin Code 695 001 Ph: 0471-4077333/ 3217093

Vishakhapatnam Avalon Academy 4th floor, G.K. Towers Opp. Kala Niketan Dwarakanagar Vishakapatnam - 530 016 Ph: 0891-2782387 / 964 222 1777/ 3777

Avalon Aviation Academy ties-up with Karnataka State Open University to offer One Year Diploma Programme Avalon Aviation Academy, the aviation training wing of Aptech Limited, a Global learning Solutions Company, has tied-up with Karnataka State Open University to offer a One Year Diploma in Airport Management and Customer Care.

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Avalon Aviation Academy, the aviation training wing of Aptech Limited, a Global learning Solutions Company, has tied-up with Karnataka State Open University to offer a Diploma in Airport Management and Customer Care. For the first batch starting Feb 2008, the admissions are currently on at the various Avalon Aviation Academies across the country. This Course is a part time one year diploma that comes with a Dual Certification. The student gets a Karnataka State Open University Certification and also an Avalon Aviation Academy Certification on the completion of the program. The course focuses on enhancing human asset quality and productivity, and inculcates business and customer orientation specifically attuned to the requirements of the aviation industry. Says Ms Preeti Malik, Head Avalon Aviation Academy, “The Diploma in Airport Management & Customer Care is a wholesome package for any student who wants to make a career in aviation. From being a Cabin Crew to a Ground Staff or even an Airport Manager, the course gives a wide range of career options to choose from. The course is delivered by some of the finest trainers of this country and the participants are prepared for all subjects in Aviation that are hugely in demand. We are definitely looking at a far more enhanced placement ratio with this course, which is so complete in itself.” Dr. Janardhan Jha, Coordinator, Karnataka State Open University says, “The University visualizes this course as a healthy tangent from the traditional format of learning at universities in India. Aviation is undoubtedly an industry of the present and future. Learning patterns have to be contemporary and in line with the prevalent industry needs. We are glad that the training is being imparted by

Avalon Aviation Academy, which comes from the rich educational pedigree of Aptech Ltd.” After doing this Diploma Course, students can move into any of the areas – viz. Cabin Crew, Airport Professionals (in the management cadre), Reservation Agents, Marketing Executives & Business Development Executives in Destination Marketing, Business Development Managers for Passenger Sales – Airlines, Fare Desk Executives, Tour Planners, Tour Operators, Tour Escorts, Logistics Managers & Cargo Executives and Managers, Finance Executives and Managers for Airports and Airlines, Load & Trim Managers, E-Commerce Solutions, Air Cargo, Freight & Forwarding, Material Operations Management, etc. Avalon Aviation Academy has been providing quality aviation training in the country. Today it is present in most of the cities offering world-class infrastructure facilities and training to the students. - End About Avalon Aviation Academy: Avalon Aviation Academy is a wholly owned subsidiary of Aptech Ltd., which came into existence about 2 years ago to provide high quality training to aspirants in the aviation industry. The institute offers a plethora of professional courses that focus on hard core aviation and related skills required in this sector. Avalon has strategic alliances with over 37 leading Domestic and International Airlines. It has established Aviation Academies in nearly all major Metros and mini Metros. Avalon has a competitive edge in the industry with its State-of-the-art training methodologies, infrastructure facilities and world class trainers. Adding on to this is Avalon’s course content which is constantly updated to make it pertinent to the present day scenario.

Description

Avalon Aviation Academy is driven by one mission: to train you the best, so that you can fly with the finest. If we train you, we will place you*! All parts and parcel of our efforts are to bring professionalism to the arena of aviation training.

Avalon Advantages World Class training Faculty Strategic alliance with 37 Leading International & Domestic Airlines Modern training methodologies

Internship Training Contact: 38 / 40 Race Course, Coimbatore – 641018, Ph: 4394696, 4506564 Mobile: 9944477656 Email: [email protected]

Welcome to Avalon Avalon Academy is the Aviation & Hospitality training arm of Aptech Limited. Avalon

provides the world's finest training to those interested in global careers in Hospitality or Aviation. The Academy has specialized Degree & Diploma programs for both these fast-growing sectors. For its intensive Higher National Diploma in Hospitality Management, Avalon Academy has tied up with Scotland's Colleges

We Provide. We are one of the few aviation academies to offer an array of courses that

primarily cater to the aviation and travel industry, as well as courses that help students and professionals from different sectors and walks of life develop all aspects of their personality. We are committed to make dreams of millions of Indians come true. Globalization has led to immense opportunities for us. ...

Our Vision Our core vision is to emerge as a centre of excellence by providing training of the

highest standards to candidates.

Our Programmes Avalon's training programme is supported by state-of-the-art infrastructure,

facilities and courseware at par with the highest standards.

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