Iim Indore Management Canvas Editorial

Editor Arijit Das

Magazine Team Arnav Neil Mukherjee Arvind Nag Hanuma K Gaurav Mathur Jeffie John Parackal Parthosarthy Roy Subhajit Das Sumeet Saurabh Ajay V Srinivas Design Abhinav Agarwal Sudhir Nair Website Santhosh Kanna

for Feedback, Subscription and Advertising queries, write back to IIM Indore Management Canvas IIM Indore Prabandh Shikhar Rau-Pithampur Road Indore -453331, M.P. India M: +91 9907664634 E: [email protected] W: managementcanvas.iimindore.in/

From the Editor’s Desk Dear Reader, You must be wondering whether this is the same business magazine from the stable of IIM Indore, as it was a few months back. I must say that the question is only fair. Not only have we changed the name of the magazine, but we have also merged two separate publications from IIM Indore, namely- iMag and iCANvas. iMag primarily expressed the views of students, whereas iCANvas, had more industry inputs. iMag came up with articles on issues before leading business magazines did. On the other hand iCANvas had articles from the industry leaders of the likes of Mr Anand Mahindra and Mr Subroto Bagchi, to name just a few. Each had its own advantages and successes. We have decided to marry the benefits of both to give birth to the new- IIM Indore Management Canvas. Although IIM Indore Management Canvas has a rich legacy of its parents to bank on, yet it doesn’t want to be encumbered by it. That begs the question, as to how this magazine is different from the rest, and what is its purpose? Well, ours is not a magazine steeped in current-affairs-only, or a factual magazine published every week, nor is it focussed on only a single vertical like finance. Being students of management, we focus on fresh ideas which might change the business landscape of tomorrow. That is the picture we want to paint in our Management Canvas. We would like to focus on the business possibilities of the future by having a deeper understanding of the present scenario. In this first issue, we have a diverse set of articles specifically handpicked to cater to the interests of a wider audience. The article on Microfinance, advocates the necessity for embracing it to reverse the fortunes for those at the bottom of the pyramid. The article on NeuroMarketing explains the fMRI_ technique, the promise it holds and its present applications in various industries in the developed nations, to better understand the consumer psyche. We also have views from the industry experts. Mr Viswakumar Ramasubramaniam, AVP of CTS enlightens us on the potential of Cloud Computing in this networked world. In the wake of India being an invitee to various G-X meets, Mr. Harjiv Singh, MD Gutenberg Communications emphasizes why India should focus on its soft power. The article on Green IT emphasizes that we should also be conscious of our environment even as we embrace IT in an increasing way with every passing day. The last article on Management Philosophy presents an interesting similarity between ancient wisdom and the modern, Maslow’s hierarchy of needs. Having given you a flavour of what to expect, let’s reiterate that our magazine is a newborn, and we are still exploring various options to make it richer and insightful for our readers. That is where you, our beloved readers, play a significant part. While this new magazine is still taking baby-steps, we would like you to pour in your views and suggestions to make this magazine even better. Best Wishes

Arijit Das Editor