I.docx

I. Executive summary Puffs on pan is a small business producing a delicious food our target market are the students. We also look for some places that our product will be recognized and fully known, our product cheese puffs is made up of cheese which is the main ingredients, breadcrumbs, flour and our secret ingredient that will look the customer taste our product is available to all ages and also with a very affordable price. Our product is using the internet by creating our page in the Facebook because most of the people now a days are using the social media by that we can easily get our target consumer specially consumer can easily purchase our product Facebook page shop can easily find your consumer and also online selling customer can easily visit our website to find more about our product and also the advantage of that online selling is less paper works and also you don’t need to go to the store you can easily click and order and wait for a fee days. Online selling is a good idea if they visit our page, because we can get them some of their feedbacks and also we are able to understand their needs and wants. The primary target Customer are the students of BASC who purchase for affordable and healthy food that they looking for or they can surely look for the partner of the meal every day. Student are the key to get our target market Cheese puffs will surely attractive especially the student because of the affordable price and the healthiness of our product they can surely solve their problem they can get the benefits’ that they looking for. This product can help you to find their suit taste that they find. The secondary target customer are the faculty and the staff of BASC their families and general public, this persons have an ability to purchase and avail the product, because they have a power to influence and encourage mote customer to buy. A side that Healthy benefit’s that they get, it can also give present or gift through their Son. Daughter, friends and also to their parents. Our product can also sell to the school canteens around in San Ildefonso.

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II. Situation Analysis The Puffs on Pan Company is new in the market and belongs to the new market industry, as part of the needs of every student looking for a snack or merienda, we provides some solution to this problem by launching a product that will fill and satisfy each appetite. Our product will be like by people in public. a. Market Summary The company targets the consumer market buyers who intend to directly consume our product. The company will use a strategy that will make our product be known in the market .Cheese puffs is suitable to all ages. The target customers are elementary to college students in public and private schools, both male and female located at San Ildefonso and San Miguel Bulacan. The primary target customers are students of BASC, who seeks for an affordable and healthy snack that will solve their problem of finding a good merienda and snacks. The secondary target customers are the faculty and staff of BASC, their families and general public. These entities have the ability to purchase and avail the product, as well as they have the power to influence and encourage more customers to buy. b. SWOT analysis Strengths     

Cheese puffs has an ability to satisfy consumer taste. Cheese puffs has a unique taste that will attract customer to buy. Effective and efficient ways of communicating to customer. Affordable price Available in all season

Weakness    

Lack of experience in doing a business No permanent work place Lack of distribution channel Lacks of time in production, the producer are student and businessman as well.

Opportunities 

Supplier of cheese puffs in each school. Page 2

 

Market expansion Investment or resources

Threats   

Many competitors Increasing competition Inflation rate.

c. Competition Competitors is a challenging or critical of doing a business. The ways of doing to forestall our competitors are doing the innovation and the uniqueness of our product. Some of our competitors are Cheese maker by Mr. Mac Corporation which also to use cheese as their main ingredient’s. Cheese Maker Strength #1: Healthy and notorious Weakness #2: High price d. Products and services Cheese puffs is the main product of puffs on Pun Company it is in the line of food industry and street foods. Our packaging was made of paper plate and Styrofoam that will suit the product. One of the decision makers decide to print the logo of the company and put it in to the top of the Styrofoam. Cheese puffs has a many benefits and advantage like healthy and nutritious food, according to our research conducted cheese is contain with nutrients like calcium, protein, phosphorus, zinc, Vitamin A and Vitamin B12. The high quality proteins in cheese provide the body with building blocks for strong muscles. It can be desert for your everyday meal the ingredients are made up of cheese, breadcrumbs, flour and also our secret ingredients. This product assures you to the satisfaction that you looking for. Because aside from healthy benefits that you get it is good partner or desert after eating your meal. e. Key to success The company product aimed to outshine the other competitor’s based on their taste and benefits. In order to stand out in the market decision maker must first begin with the vision, mission, goals and objectives of the company they seem of staying at the right track. To maintain the interest of the buyers, the product must be affordable, good taste and excellent service.

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III. Marketing Goals 1. First Quarter Sales of Php 44,400.00 10200 sales in the first month 10200 sales in the second month 12000 sales in the third month 12000 sales in the fourth month 2. Average Revenue of Php 1.36 per customer transaction

TARGET SCHOOL BASC San Miguel National HS San Ildefonso National HS Calawitan HS Bulusukan ES Calumpang ES Gabihan ES TOTAL

NUMBER OF STUDENTS 2000 1200 1000 200 200 200 200 5000

3. First Quarter Customer Sales of

MONT H

POPULAT ION

FEBRU ARY

5000

MARCH

5000

APRIL

5000

MAY

5000

TOTAL

PERCENTA TARGET GE CUSTOMER PER RET AIL BOX RETAIL BOX 1.50 0.20 % % 75 10 1.50 0.20 % % 75 10 2.00 0.20 % % 100 10 2.00 0.20 % % 100 10

PRODUCT ION PER MONTH

PRICE RET BO AIL X

SALES RET AIL

12

6

40

5400

12

6

40

5400

12

6

40

7200

12

6

40

7200 2520 0

TOT BOX AL 480 102 0 00 480 102 0 00 480 120 0 00 480 120 0 00 192 444 00 00

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IV. Marketing Strategies The Puffs on Pan Company Mission is to exceed the growing needs of the customers, to satisfy and to give them the privilege to be at ease by offering them delicious, healthy and nutritious merienda or snack, and the ability to satisfy customers taste and unique taste that will surely attract the customers, to create long-term profit and dominate extensive return of revenues and to utilize all the marketing strategies in targeting a successful market launch of the product. a. Target Market The company targets the consumer market buyers who intend to directly consume a product. The company will use multi-segment strategy providing food product to two or more segments of the market. Our target consumers are elementary to college, students in public and private schools, both male and female located at San Ildefonso Bulacan, also we target the employees and households customers. The students of BASC are the main target market, they search for a delicious, healthy and nutritious snacks, the ability to satisfy customers taste and unique taste that will surely attract customers to buy this product. The other target markets are school canteen in San Miguel National High School, San Ildefonso National High School, Calawitan High School, Bulusukan Elementary School, Calumpang Elementary School and Gabihan Elementary School.

b. Positioning Since Puffs on Pan Company is a start-up business and new in the market, that customer is not familiar in this product. Market drivers intended to go far beyond the expectation of the customers through providing healthy and nutritious and delicious snack. For students who look for an affordable and nutritious snack, Cheese Puffs belong to a food industry that has an affordable price and the ability to satisfy customers taste, unlike other competitors, through giving them a fair competition by means of fulfilling and satisfying customer needs and wants.

c. Marketing Mix a. Product Strategy Cheese Puffs is a product that has the ability to satisfy consumer’s taste; this unique taste will surely attract customers to buy this product. One of the strategies that we do is to create a product that is affordable to the consumer. It is made of cheese, breadcrumbs, flour, egg and the secret ingredients that taste our product delicious.

Delicious: The Cheese Puffs taste is unique that will customers excite to purchase the product. Healthy and Nutritious: Cheese Puffs contains of essential nutrients including protein, calcium, zinc, phosphorus, Vitamin A and Vitamin D. Page 5

Cheese is a good source of calcium, a key nutrient for healthy bones and teeth, blood clothing, wound healing and maintaining blood pressure. Tempting taste and aroma: Cheese Puffs has a long lasting smell. Filled in One bite: Cheese Puffs is a good source of calcium that is healthy to our body. Satisfaction: Aside from its health benefits, cheese puffs is affordable and will satisfy your appetite. Affordability: With just Php6.00 as retail price and Php40.00 per box (7 pieces), customers have the power to buy the product and satisfy their cravings. New and Unique: Cheese Puffs is one of a kind, you can't find it in any store. It is exclusively available at Healthy Sweets Inc. No preservative added. All ingredients are natural and no preservative added, it is safe to eat.

b. Pricing Strategy Product Packs

Cheese Puffs

40.00

Retail

Intro-pricing

Comp. Upgrade

Version Upgrade

6.00

40.00

40.00

45.00

6.00

6.00

8.00

c. Place/Location Strategy Puffs on Pan Company will use consumer channel that is used in the distribution of our product. From direct distribution channel from producer to consumer this will help get the feedback and suggestion quickly. The company will also use the channel B, from producer to retailer to consumer, this kind of distribution can help the firm to reach all possible prospects that the company can’t reach. Puffs on Pan Company will supply to different Schools in San Ildefonso Bulacan and make use of retailers as a bridge to reach the customers. Puffs on Pan

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Company Puffs on Pan Company

Customer School Canteen

Customer

d. Promotion Strategy The Promotion Strategy of Puffs on Pan Company will use online selling, Personal selling and word of mouth. Our company can provide sales promotions through discounts giving freebies and give away on the time that we will launch the product to the market. On the Product launch our company decided to have free drinks and give away to those customers who will purchase our product. During that day of the product launch the market drivers used discount as part of promotion, for 6.00 pesos each to 15 pesos per 3 pieces get 3 pesos discount and for every purchase per packs buy 7 pieces get 2 pesos discount for 40.00 pesos.

V. BUDGET AND SALES FORECAST Pre Operation Financial Statement Initial Capital

Php529.32

Ingredients Cheese Flour Crispy fry Ketchup Mayonnaise Eggs Magic sarap Siling panigang Cooking oil Calumet Total Packaging

1pc 1/4 kls 2pcs 1pc 2pcs 24pcs 2pcs 1/4 kls 2pcs 1pc

95 7.5 13.5 23.75 18.2 2.33 4 8.75 25 14

95 7.5 27 23.75 36.4 55.92 8 8.75 50 14 Php326.32

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Paper plate Styrofoam Bottle Total Other Expenses Transport Gas

50pcs 10pcs 1pc

17 1 36

17 10 36 Php63.00

8 persons 1/2 small tank

10

80

60

60 Php140.00 Php529.32

TOTAL Total Expenses

Sales Forecast For Four Months Puffs On Pan Company Projected Income statement February-May 2019 Sales retail for per box Total Sales LESS EXPENSES Ingredients Cheese Flour Crispy fry Ketchup Mayonnaise Eggs Magic sarap Siling panigang Cooking oil Calumet Total Packaging Paper plate Styrofoam Bottle Total Other Expenses Transport

48 pcs. 12 kls. 96 pcs 48 pcs. 96 pcs. 1152 pcs. 96 pcs. 12 kls. 96 pcs. 48 pcs.

95 .00 30 13.5 23.75 18.2 2.33 4

4,560 360 1,296 1,140 1,747.20 2,684.16 384

35 25 14

420 2,400 672 15,663

3200 pcs. 580 pcs. 1 pc.

0.34 1 36

1,088 580 36 1,704

8 person

100

800 Page 8

Gas

4 small tank

Total Total Expenses

120

480 1,280 18,647.16

VI. Implementation Activities

Task

Description

Product Conceptualization

It includes generating different ideas, giving suggestions and brainstorming.

Preparing ingredients

Person Responsible

Completion Date

November 2018 Entire group

Buying of ingredients at market.

Hannie Sebastian and Hannah Sebastian

Consist of producing product, making sure Product Development of quality, and packaging. Promoting product and Market Advertising making customers aware of the product. Distributing ordered products and involves Distribution/Delivery availability of the product. Keeping the financial records of a business, summarizing, analyzing, and Accounting/Finance reporting the results. recording and documenting business User Documentation transactions

Patricia Pastrana and Angela Arceo

Three days per week (February – May) (M,W,F) Three days per week (February – May) (M,W,F)

Georgia Palmario and Dhea Calleja

From February to May

Entire group

From February to May

Every end of the week. Krizza Joy Bayot

Entire group After every transactions.

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