Icc Champions Trophy 2006_301106
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ICC Champions Trophy 2006 (07.10.06 – 05.11.06)
TGs and Markets •Data Source –
TAM
•Target Group – – – –
ALL 4+ Yrs, CS 4+ Yrs, ALL Males ABC 15+ Yrs CS Males ABC 15+ Yrs
•Markets (for analysis) –
All India
SECTION – I TG: ALL 4+ Yrs, All India
Champions Trophy 2006: All Matches DD1 viewership was 77% higher than MAX & 6 times larger than SAB Avg. TVRs of Champions Trophy 06 - All 4+ Yrs,All India. 4.50 4.00
4.16
9 Matches
3.50 3.00 2.50 2.00 1.50
1.50
21 Matches 1.00 0.64
0.50
6 Matches
0.00 DD1
MAX Avg. TVRs
SAB
India vs. Non-India Matches Non India matches on DD1 dropped by only 40% vs. 60% on MAX Avg. TVRs of Champions Trophy '06 - All 4+ Yrs, All India 6.00
5.64
5.50 5.00 4.50 4.00 3.50
3.37
3.30
3.00 2.50 2.00 1.50
1.16 0.87
1.00
0.41
0.50 0.00 India
Non-India DD1
MAX
SAB
India Matches Vs Semi Finals & Final Even after India’s exit from the champions Trophy, DD1 sustained its TVRs at 3.4-3.7 while MAX TVRs came down to 1.2-1.4 Avg. TVRs of Champions Trophy - All 4+ Yrs, All India 6.00
5.64
5.00
4.00
3.73 3.46
3.30
3.00
2.00 1.48 1.24 0.87
1.00
0.36
0.00
DD1
MAX
Ind Matches India - 15 Oct - ENG/IND,26 Oct - IND/WI,29 Oct - IND/AUS
Semi Final
SAB
Final
0.48
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire TVRs were 6 times as high as MAX and 15 times as high as SAB Avg. TVRs of Champions Trophy 06 -All 4+ Yrs,All India. 2.50
2.40
9 Matches 2.00
1.50
1.00
0.44
0.50
21 Matches
0.16
6 Matches
0.00 DD1
MAX Avg. TVRs
SAB
SEC Skew for India Matches DD1 had higher viewership from SEC AB as compared to MAX Avg. TVRs of Champions Trophy - All 4+ Yrs, All India
6.00 5.50 5.00
5.00
4.41
4.50 4.00
5.07
4.89
3.89
3.68
3.50 3.00 2.50 2.00 1.50 0.94
0.87
1.00
0.92
0.50 0.00 ALL A India - 15 Oct - ENG/IND,26 Oct - IND/WI,29 Oct - IND/AUS
ALL AB
DD1
MAX
ALL ABC
SAB
Champions Trophy 2004 Vs 2006: All Matches TVRs India Matches in Ch. Trophy 2006 were comparable to 2004, considering Ch. Trophy 2004 had 2 India matches on weekends, including an Ind/Pak match Avg. TVRs of Champions Trophy 2004 & 2006 - All 4+ Yrs,All India. 5.00 4.50
4.64
9 Matches
4.16
9 Matches
4.00 3.50 3.00 2.50 2.00 1.50
1.50 21 Matches
1.48
14 Matches
1.00
0.64
6 Matches
0.50 0.00 2004
2006
DD1
MAX
SAB
Champions Trophy 2004 Vs 2006: India Matches
Avg. TVRs of Champions Trophy 2004 & 2006 - All 4+ Yrs, All India 8.00 7.00
6.89
6.00
5.64
5.00 4.31
4.00 3.30
3.00 2.00 1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006: Non-India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - All 4+ Yrs, All India 4.74
3.83
3.79 3.37
2.84
1.89 1.16
0.99
0.95
0.00
Non Ind Matches 04
Non Ind Matches 06
DD1
MAX TG: All 4+yrs+, Mkt: All India
SECTION – II TG: All Males ABC 15+ Yrs, All India
Champions Trophy 2006: All Matches DD1 viewership was 64% higher than MAX & 4 times as high as SAB Avg. TVRs of Champions Trophy 06 - All Male ABC 15+ Yrs,All India. 4.50 4.09
4.00
9 Matches 3.50 3.00 2.49
2.50
21 Matches
2.00 1.50
0.94
1.00
6 Matches
0.50 0.00 DD1
MAX Avg. TVRs
SAB
India vs. Non India Matches Non India match TVRs on DD1 dropped by only 40% vs. 65% on MAX Avg. TVRs of Champions Trophy 2006 - All Male ABC 15+ Yrs, All India 6.00
5.56
5.51
5.50 5.00 4.50 4.00 3.30
3.50 3.00 2.50
1.92
2.00 1.29
1.50 1.00
0.59
0.50 0.00 India Matches
Non-India Matches DD1
MAX
SAB
Semi Finals & Final DD1 TVRs were 60-70% higher than MAX and 6-7 times as high as SAB for Non India Semi Finals and Final Avg. TVRs of Champions Trophy 2006 - All Male ABC 15+ Yrs, All India 4.74 4.31
3.79 3.26 2.72
2.84
1.89
1.92
0.95
0.74 0.48
0.00
Semi Final
Final
DD1
MAX
SAB
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire TVRs were ~2 times higher than MAX and 8 times as high as SAB Avg. TVRs of Champions Trophy 06 - All Male ABC 15+ Yrs,All India. 2.50
2.06
2.00
9 Matches 1.50
1.00 0.75
21 Matches
0.50
0.24
6 Matches
0.00 DD1
MAX Avg. TVRs
SAB
Champions Trophy 2004 Vs 2006 - All Matches TVRs India Matches in Ch. Trophy 2006 were comparable to 2004, considering Ch. Trophy 2004 had 2 India matches on weekends, including an Ind/Pak match Avg. TVRs of Champions Trophy 06 - All Male ABC 15+ Yrs,All India. 4.50
4.29 4.09
4.00
9 Matches
3.50
9 Matches
3.00 2.50 2.00
2.49 2.28
21 Matches 14 Matches
1.50 0.94
1.00 0.50
6 Matches
0.00 2004
2006 DD1
MAX
SAB
Champions Trophy 2004 Vs 2006 - India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - ALL Males ABC 15+ Yrs, All India 7.00
6.58
6.46
6.00
5.56
5.51
5.00 4.00 3.00 2.00 1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006 – Non India Matches DD1 TVRs for Non India matches were almost twice as high as MAX in both 2004 & 2006 Avg. TVRs of Champions Trophy 2004 & 2006 - All Male 15+ Yrs, All India 3.79 3.47 3.30
2.84
1.92
1.89 1.55
0.95
0.00
Non Ind Matches 04
Non Ind Matches 06
DD1
MAX
SECTION – III TG: CS 4+ Yrs, All India
Semi Finals & Final DD1 C&S TVRs for Semi Finals & Final were at par with SAB Avg. TVRs of Champions Trophy 2006 - CS 4+ Yrs, All India 0.90 0.82
0.80
0.80 0.70 0.60
0.60
0.60
0.50 0.40 0.30 0.20 0.10 0.00
Semi Finals
Final
DD1
SAB
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire had higher TVRs than Extraa Innings on SAB Avg. TVRs of Champions Trophy 06 -CS 4+ Yrs,All India. 0.40
0.29 0.26
Fourth Umpire 0.20
Extraa Innings
0.00 DD1
SAB Avg. TVRs
SEC Skew for India Matches DD1 viewers were more affluent than SAB Avg. TVRs of Champions Trophy 2006 - CS 4+ Yrs, All Indai
1.50 1.37
1.38
1.32
1.31
1.30
1.11 1.00
0.50
0.00 CS A India - 15 Oct - ENG/IND,26 Oct - IND/WI,29 Oct - IND/AUS
CS AB
DD1
CS ABC
SAB
Champions Trophy 2006: All Matches DD1 TVRs for 9 matches was comparable to SAB TVRs for 6 matches Avg. TVRs of Champions Trophy 06 -CS 4+ Yrs,All India. 1.07
1.00
6 Matches
0.85
9 Matches 0.50
0.00 DD1
SAB Avg. TVRs
Non India matches DD1 TVRs for 6 Non India matches were comparable to SAB TVRs for 3 matches Avg. TVRs of Champions Trophy 2006 - CS 4+ Yrs, All India 1.00
0.69 0.63
0.50
0.00 Non-India DD1
SAB
Champions Trophy 2004 Vs 2006 - All Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS 4+ Yrs,All India. 3.00 2.52
2.49
2.50
21 Matches
14 Matches 2.00
1.50 1.13
1.00
1.07 0.85
9 Matches
6 Matches
9 Matches 0.50
0.00 2004
2006 DD1
MAX
SAB
Champions Trophy 2004 Vs 2006: India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS 4+ Yrs, All India 8.00 7.25
7.00 6.00
5.56
5.00 4.00 3.00 2.05
2.00 1.26
1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006: Non India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS 4+ Yrs, All India 2.84
1.95
1.89 1.66
0.95
0.80 0.63
0.00
Non Ind M atches 04
Non Ind Matches 06
DD1
MAX
SECTION – IV TG: CS Male ABC 15+ Yrs, All India
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire on DD1 had TVRs comparable to Extraa Innings on SAB Avg. TVRs of Champions Trophy 06 - CS Male ABC 15+ Yrs,All India. 0.50
0.40 0.36
0.34
0.30
6 Matches
9 Matches
0.20
0.10
0.00 DD1
SAB Avg. TVRs
Champions Trophy 2006: All Matches Avg. TVRs of Champions Trophy 06 -CS Male ABC 15+ Yrs,All India. 1.50 1.38
6 Matches
1.02
1.00
9 Matches 0.50
0.00 DD1
SAB Avg. TVRs
India vs. Non India Matches Avg. TVRs of Champions Trophy 2006 - CS Male ABC 15+ Yrs, All India 8.13 8.00 7.00 6.00 5.00 4.00 2.83
3.00 2.00
1.89
1.54
0.87
0.74
1.00 0.00 India
Non-India DD1
MAX
SAB
Semi Finals & Final
Avg. TVRs of Champions Trophy 2006 - CS Male ABC 15+ Yrs, All India 1.50 1.40 1.30 1.20
1.09
1.10 1.00
0.92
0.90 0.80 0.70
0.71
0.69
0.60 0.50 0.40 0.30 0.20 0.10 0.00
DD1
SAB
Semi Final
Final
Champions Trophy 2004 Vs 2006 - All Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS Male ABC 15+ Yrs,All India. 4.00 3.67
3.50
3.35
3.00
14 Matches
21 Matches
2.50 2.00 1.50 1.00
1.38
1.34 1.02
9 Matches
6 Matches
9 Matches 0.50 0.00 2004
2006 DD1
MAX
SAB
Champions Trophy 2004 Vs 2006 - India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS Males ABC 15+ Yrs, All India 10.00
9.50
9.00 8.13
8.00 7.00 6.00 5.00 4.00 3.00
2.39
2.00
1.54
1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006 – Non India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS Males ABC 15+ Yrs, All India 3.79
2.83
2.84 2.28
1.89
0.96
0.95
0.74
0.00
Non Ind Matches 04
Non Ind Matches 06
DD1
MAX
TGs and Markets •Data Source –
TAM
•Target Group – – – –
ALL 4+ Yrs, CS 4+ Yrs, ALL Males ABC 15+ Yrs CS Males ABC 15+ Yrs
•Markets (for analysis) –
All India
SECTION – I TG: ALL 4+ Yrs, All India
Champions Trophy 2006: All Matches DD1 viewership was 77% higher than MAX & 6 times larger than SAB Avg. TVRs of Champions Trophy 06 - All 4+ Yrs,All India. 4.50 4.00
4.16
9 Matches
3.50 3.00 2.50 2.00 1.50
1.50
21 Matches 1.00 0.64
0.50
6 Matches
0.00 DD1
MAX Avg. TVRs
SAB
India vs. Non-India Matches Non India matches on DD1 dropped by only 40% vs. 60% on MAX Avg. TVRs of Champions Trophy '06 - All 4+ Yrs, All India 6.00
5.64
5.50 5.00 4.50 4.00 3.50
3.37
3.30
3.00 2.50 2.00 1.50
1.16 0.87
1.00
0.41
0.50 0.00 India
Non-India DD1
MAX
SAB
India Matches Vs Semi Finals & Final Even after India’s exit from the champions Trophy, DD1 sustained its TVRs at 3.4-3.7 while MAX TVRs came down to 1.2-1.4 Avg. TVRs of Champions Trophy - All 4+ Yrs, All India 6.00
5.64
5.00
4.00
3.73 3.46
3.30
3.00
2.00 1.48 1.24 0.87
1.00
0.36
0.00
DD1
MAX
Ind Matches India - 15 Oct - ENG/IND,26 Oct - IND/WI,29 Oct - IND/AUS
Semi Final
SAB
Final
0.48
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire TVRs were 6 times as high as MAX and 15 times as high as SAB Avg. TVRs of Champions Trophy 06 -All 4+ Yrs,All India. 2.50
2.40
9 Matches 2.00
1.50
1.00
0.44
0.50
21 Matches
0.16
6 Matches
0.00 DD1
MAX Avg. TVRs
SAB
SEC Skew for India Matches DD1 had higher viewership from SEC AB as compared to MAX Avg. TVRs of Champions Trophy - All 4+ Yrs, All India
6.00 5.50 5.00
5.00
4.41
4.50 4.00
5.07
4.89
3.89
3.68
3.50 3.00 2.50 2.00 1.50 0.94
0.87
1.00
0.92
0.50 0.00 ALL A India - 15 Oct - ENG/IND,26 Oct - IND/WI,29 Oct - IND/AUS
ALL AB
DD1
MAX
ALL ABC
SAB
Champions Trophy 2004 Vs 2006: All Matches TVRs India Matches in Ch. Trophy 2006 were comparable to 2004, considering Ch. Trophy 2004 had 2 India matches on weekends, including an Ind/Pak match Avg. TVRs of Champions Trophy 2004 & 2006 - All 4+ Yrs,All India. 5.00 4.50
4.64
9 Matches
4.16
9 Matches
4.00 3.50 3.00 2.50 2.00 1.50
1.50 21 Matches
1.48
14 Matches
1.00
0.64
6 Matches
0.50 0.00 2004
2006
DD1
MAX
SAB
Champions Trophy 2004 Vs 2006: India Matches
Avg. TVRs of Champions Trophy 2004 & 2006 - All 4+ Yrs, All India 8.00 7.00
6.89
6.00
5.64
5.00 4.31
4.00 3.30
3.00 2.00 1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006: Non-India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - All 4+ Yrs, All India 4.74
3.83
3.79 3.37
2.84
1.89 1.16
0.99
0.95
0.00
Non Ind Matches 04
Non Ind Matches 06
DD1
MAX TG: All 4+yrs+, Mkt: All India
SECTION – II TG: All Males ABC 15+ Yrs, All India
Champions Trophy 2006: All Matches DD1 viewership was 64% higher than MAX & 4 times as high as SAB Avg. TVRs of Champions Trophy 06 - All Male ABC 15+ Yrs,All India. 4.50 4.09
4.00
9 Matches 3.50 3.00 2.49
2.50
21 Matches
2.00 1.50
0.94
1.00
6 Matches
0.50 0.00 DD1
MAX Avg. TVRs
SAB
India vs. Non India Matches Non India match TVRs on DD1 dropped by only 40% vs. 65% on MAX Avg. TVRs of Champions Trophy 2006 - All Male ABC 15+ Yrs, All India 6.00
5.56
5.51
5.50 5.00 4.50 4.00 3.30
3.50 3.00 2.50
1.92
2.00 1.29
1.50 1.00
0.59
0.50 0.00 India Matches
Non-India Matches DD1
MAX
SAB
Semi Finals & Final DD1 TVRs were 60-70% higher than MAX and 6-7 times as high as SAB for Non India Semi Finals and Final Avg. TVRs of Champions Trophy 2006 - All Male ABC 15+ Yrs, All India 4.74 4.31
3.79 3.26 2.72
2.84
1.89
1.92
0.95
0.74 0.48
0.00
Semi Final
Final
DD1
MAX
SAB
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire TVRs were ~2 times higher than MAX and 8 times as high as SAB Avg. TVRs of Champions Trophy 06 - All Male ABC 15+ Yrs,All India. 2.50
2.06
2.00
9 Matches 1.50
1.00 0.75
21 Matches
0.50
0.24
6 Matches
0.00 DD1
MAX Avg. TVRs
SAB
Champions Trophy 2004 Vs 2006 - All Matches TVRs India Matches in Ch. Trophy 2006 were comparable to 2004, considering Ch. Trophy 2004 had 2 India matches on weekends, including an Ind/Pak match Avg. TVRs of Champions Trophy 06 - All Male ABC 15+ Yrs,All India. 4.50
4.29 4.09
4.00
9 Matches
3.50
9 Matches
3.00 2.50 2.00
2.49 2.28
21 Matches 14 Matches
1.50 0.94
1.00 0.50
6 Matches
0.00 2004
2006 DD1
MAX
SAB
Champions Trophy 2004 Vs 2006 - India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - ALL Males ABC 15+ Yrs, All India 7.00
6.58
6.46
6.00
5.56
5.51
5.00 4.00 3.00 2.00 1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006 – Non India Matches DD1 TVRs for Non India matches were almost twice as high as MAX in both 2004 & 2006 Avg. TVRs of Champions Trophy 2004 & 2006 - All Male 15+ Yrs, All India 3.79 3.47 3.30
2.84
1.92
1.89 1.55
0.95
0.00
Non Ind Matches 04
Non Ind Matches 06
DD1
MAX
SECTION – III TG: CS 4+ Yrs, All India
Semi Finals & Final DD1 C&S TVRs for Semi Finals & Final were at par with SAB Avg. TVRs of Champions Trophy 2006 - CS 4+ Yrs, All India 0.90 0.82
0.80
0.80 0.70 0.60
0.60
0.60
0.50 0.40 0.30 0.20 0.10 0.00
Semi Finals
Final
DD1
SAB
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire had higher TVRs than Extraa Innings on SAB Avg. TVRs of Champions Trophy 06 -CS 4+ Yrs,All India. 0.40
0.29 0.26
Fourth Umpire 0.20
Extraa Innings
0.00 DD1
SAB Avg. TVRs
SEC Skew for India Matches DD1 viewers were more affluent than SAB Avg. TVRs of Champions Trophy 2006 - CS 4+ Yrs, All Indai
1.50 1.37
1.38
1.32
1.31
1.30
1.11 1.00
0.50
0.00 CS A India - 15 Oct - ENG/IND,26 Oct - IND/WI,29 Oct - IND/AUS
CS AB
DD1
CS ABC
SAB
Champions Trophy 2006: All Matches DD1 TVRs for 9 matches was comparable to SAB TVRs for 6 matches Avg. TVRs of Champions Trophy 06 -CS 4+ Yrs,All India. 1.07
1.00
6 Matches
0.85
9 Matches 0.50
0.00 DD1
SAB Avg. TVRs
Non India matches DD1 TVRs for 6 Non India matches were comparable to SAB TVRs for 3 matches Avg. TVRs of Champions Trophy 2006 - CS 4+ Yrs, All India 1.00
0.69 0.63
0.50
0.00 Non-India DD1
SAB
Champions Trophy 2004 Vs 2006 - All Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS 4+ Yrs,All India. 3.00 2.52
2.49
2.50
21 Matches
14 Matches 2.00
1.50 1.13
1.00
1.07 0.85
9 Matches
6 Matches
9 Matches 0.50
0.00 2004
2006 DD1
MAX
SAB
Champions Trophy 2004 Vs 2006: India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS 4+ Yrs, All India 8.00 7.25
7.00 6.00
5.56
5.00 4.00 3.00 2.05
2.00 1.26
1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006: Non India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS 4+ Yrs, All India 2.84
1.95
1.89 1.66
0.95
0.80 0.63
0.00
Non Ind M atches 04
Non Ind Matches 06
DD1
MAX
SECTION – IV TG: CS Male ABC 15+ Yrs, All India
Fourth Umpire vs Extraa Innings on All Matches Fourth Umpire on DD1 had TVRs comparable to Extraa Innings on SAB Avg. TVRs of Champions Trophy 06 - CS Male ABC 15+ Yrs,All India. 0.50
0.40 0.36
0.34
0.30
6 Matches
9 Matches
0.20
0.10
0.00 DD1
SAB Avg. TVRs
Champions Trophy 2006: All Matches Avg. TVRs of Champions Trophy 06 -CS Male ABC 15+ Yrs,All India. 1.50 1.38
6 Matches
1.02
1.00
9 Matches 0.50
0.00 DD1
SAB Avg. TVRs
India vs. Non India Matches Avg. TVRs of Champions Trophy 2006 - CS Male ABC 15+ Yrs, All India 8.13 8.00 7.00 6.00 5.00 4.00 2.83
3.00 2.00
1.89
1.54
0.87
0.74
1.00 0.00 India
Non-India DD1
MAX
SAB
Semi Finals & Final
Avg. TVRs of Champions Trophy 2006 - CS Male ABC 15+ Yrs, All India 1.50 1.40 1.30 1.20
1.09
1.10 1.00
0.92
0.90 0.80 0.70
0.71
0.69
0.60 0.50 0.40 0.30 0.20 0.10 0.00
DD1
SAB
Semi Final
Final
Champions Trophy 2004 Vs 2006 - All Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS Male ABC 15+ Yrs,All India. 4.00 3.67
3.50
3.35
3.00
14 Matches
21 Matches
2.50 2.00 1.50 1.00
1.38
1.34 1.02
9 Matches
6 Matches
9 Matches 0.50 0.00 2004
2006 DD1
MAX
SAB
Champions Trophy 2004 Vs 2006 - India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS Males ABC 15+ Yrs, All India 10.00
9.50
9.00 8.13
8.00 7.00 6.00 5.00 4.00 3.00
2.39
2.00
1.54
1.00 0.00
Ind Matches 04
Ind Matches 06
DD1
MAX
Champions Trophy 2004 Vs 2006 – Non India Matches Avg. TVRs of Champions Trophy 2004 & 2006 - CS Males ABC 15+ Yrs, All India 3.79
2.83
2.84 2.28
1.89
0.96
0.95
0.74
0.00
Non Ind Matches 04
Non Ind Matches 06
DD1
MAX
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