Hyundai Motors

DEMAND AND SUPPLY ANALYSIS OF HYUNDAI MOTORS

Introduction to Hyundai Group Existence of 40 years. One of the largest and most diversified business organization. 45 affiliated domestic companies and 254 overseas companies in nearly 200 countries. This group is active in sectors such as shipbuilding, steel, petrochemicals, heavy machinery, aerospace, electronics and financial services.

About Chung Ju-Yung

He is founder of Hyundai Group Was born to a poor peasant farming family  Ran away from his home at the age 16 to Seoul Opened his own rice shop Became a truck driver and then owner of his own delivery service

VISION

Our Team provides value for your

MISSION To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency. With our diverse team, we will provide responsible stewardship to our community and environment while achieving stability and security now and for future generations.

HYUNDAI INDIA Hyundai Motor India Ltd. was established in 1996 Example of a profitable partnership where Indian skills and workmanship combine with Korean design and technology Manufacturing takes place at Irrungattukatoi near Chennai (ISO 14001) Co. started it's operations in India in 1998 with the Santro which went on to become one of the largest selling cars in the country.

PRODUCTS OFFERED BY COMPANY          

Hyundai Hyundai Hyundai Hyundai Hyundai Hyundai Hyundai Hyundai Hyundai Hyundai

Santro Accent Verna Elantra Sonata Getz Getz Prime Terracan Tucson i10

About

i10

 i10 was launched on 31st October 2007.  Which is an A-Segment car.  It is exclusively manufactured in India at Hyundai's Chennai Plant.  Is exported to 70 countries across the globe.  A replacement for the decade-old Hyundai Santro.

Variants Of i10 Variants Hyundai i10 D-Lite Hyundai i10 Era Hyundai i10 Magna Hyundai i10 Magna 1.2 Hyundai i10 Asta Hyundai i10 Asta 1.2  Hyundai i10 Sportz 1.2 Hyundai i10 Asta 1.2 with Sunroof.

Available colors of Hyundai I10 Crystal White Stone Black Oyster Gray Virtual Yellow Electric Red Deep Ocean Blue Champagne Gold Blushing Red Sleek White Alpine Blue

Different versions & Price Version

Price (Ex-Showroom)

Hundai i10 D Lite 1086 cc, Petrol, Manual transmission, 5 seate

Rs.3,53,018

Hyundai i10 Era 1086 cc, Petrol, Manual transmission, 5 seater

Rs. 3,90,445

Hyundai i10 Magna 1086 cc, Petrol, Manual transmission, 5 seater

Rs. 4,15,739

Hyundai i10 Magna 1.2 1197 cc, Petrol, 5 seater

Rs. 4,22,017 (Manual transmission) Rs. 4,66,772 (Automatic transmission)

Hyundai i10 Sportz 1.2 1197 cc, Petrol, 5 seater

Rs. 4,47,842 (Manual transmission) Rs. 4,92,526 (Automatic transmission)

Hyundai i10 Asta 1.2 1197 cc, Petrol, Manual transmission, 5 seater Hyundai i10 Asta 1.2 with sunroof 1197 cc, Petrol, 5 seater

Rs. 5,09,409

Rs. 5,25,380 (Manual transmission) Rs. 5,70,095 (Automatic transmission)

Technical specifications DIMENSION & WEIGHT Overall Length (mm)

3565

Overall Width (mm)

1595

Overall Height (mm)

1550

Wheelbase (mm)

2380

Ground Clearance (mm)

165

Front Track (mm)

1400

Rear Track (mm)

1385

Kerb Weight (Kg)

860-952(M/T)

Fuel Tank capacity (l)

35

ENGINE Configuration

In-line, 4 cylinder

Displacement (cc)

1086

Maximum Power (ps/rpm)

66.7/5500

Maximum Torque (Kgm/rpm)

10.1/2800

SUSPENSIONS

Front Suspension

McPherson Strut with Stabilizer Bar and "I" type subframe

Rear Suspension

CTBA with coil spring

Rear Shock Absorbers

Hydraulic BRAKES

Front

Disc

Rear

Drum TYRE

Size

155/80 R13

Type

Tubeless

FEATURES OF i10 i10 comes in both manual and automatic transmissions. Effective ABS (Anti Lock Braking System). It also offer an optional sunroof, making it the first small car to have this feature. It has a Rotary type AC Vents that can give you a cooling comfort in summers and i-shift that makes the changing of gears an easy task. Sporty look and luxurious interiors. It has new-age 1.1 L iRDE engine with electric control unit.

Contd….. i10 is also equipped with features like - Multireflector fog lamp and clear rear lamps for better visibility, with alloy wheels and rear wiper. Has fully motor driven power steering. Centre console mounted gear shift. i10 comes equipped with warning lamps at the console. Gate ajar warning lamp, low fuel warning lamp, seat belt warning lamp, ABS warning lamp and air bag warning lamp. It comes with 12v outlet which is mounted in the centre console, convenient for charging phones, running laptops or personal sound systems.

Exterior  Dual tone beige interior color  Roof antenna

Silver paint radiator grille  Wheel cover (hub)

Interior 12V power outlet B & C pillar trims Deluxe front room lamp Floor console – std Moulded door trims w/Speaker provision Sturdy and deep glove box

Safety Features The dual air bags The anti-lock braking system (ABS) The multi-reflector clear glass fog lamp The clear rear combination lamp Contains an electronically controlled  retractor called pretensioner

Place The Company has set up more than 70 dealer workshops that are equipped with the latest technology, machinery, and international quality press, body and paint shops, across the country, thereby providing a one-stop shop for a Hyundai customer. Hyundai also has a fleet of 78 emergency road service cars - that can provide emergency service to all its customers anytime, anywhere. There are total 7 outlets in Mumbai out of which one is in Navi Mumbai that is Sharayu Motors in Turbhe.

Promotion They are using. Shahrukh Khan as their Brand Ambassador since the launch of i10 in the market. They are using Satellite Media, Print Media, Road Shows for promotion. They also advertise in various malls around the country by educating the people about the new launched car. The dealer like SHARAYU MOTORS use local print media that is newspaper and they also take the help of hoardings at various places. The after sales service is one of the important promotion strategy of sharayu motors as they provide 2 years warranty for unlimited run of kilometer which no other automobile company offers today.

Target Customer (segmentation) The target customers of this model particularly are Executive class people whose age group lies between 2535 years.  According to the income level they are targeting middle and upper middle class people. They also attract the college going population to some extent.

Competitors Chevrolet spark Maruti Suzuki Swift, zen estilo, Maruti Suzuki wagonR and Tata Indica xeta.

DEMAND AND SUPPLY ANALYSIS Demand: The amount of particular good or service that a consumer or group of consumers will want to purchase at a given price. Supply: The total amount of good or service available for purchase; along with demand, one of the two key determinants of price.

Sales Per Month Showrooms

SHARAYU MOTORS

STAR MOTORS

TOTAL CAR MALL

Months NOV 07

163

26

22

DEC 07

92

21

18

JAN 08

102

24

19

FEB 08

90

15

13

MAR 08

74

14

08

APR 08

62

18

11

MAY 08

44

13

09

JUN 08

26

08

06

JUL 08

22

04

03

AUG 08

21

02

03

Sharayu Motors NOVO7

180 160 140 120 100 80 60 40 20 0

DECO7 JAN O8 feb O8 MARO8 APRO8 MAYO8 JUN O8 Demand

Supply

JULO8 AUGO8

Star Motors 25 NOV O7 DECO7 JAN O8 febO8 MARO8 APRO8 MAYO8 JUN O8 JULO8 AUG O8

20 15 10 5 0 Demand

Supply

Total Car Mall 30 07-Nov DECO7 JAN O8 feb O8 MARO8 APRO8 MAYO8 JUN O8 JULO8 AUGO8

25 20 15 10 5 0

Demand

Supply

Demand Forecasting

Estimate of expected demand over a specified future period is called as forecast demand. The expected demand of i10 in coming six months is between 500-600 units considering the festivals during these time period like dassera, diwali and new year.

Newly Launched Model

Upcoming Developments As the demand for i10 from the day of launching is increasing tremendously the Hyundai motor company is planning to launch new versions with various features. As Per the need of the customer. Also they are planning to launch there Diesel version of I10 by end of this year. Hyundai will be manufacturing all small cars in India and these would be sold globally. They are launching the new model i20 by the end of this year.

Negatives Of i10 Front resembles Maruti Suzuki SX4 A little expensive as compared to its size and features. Similar to the popular Fiat 500, i10 has dashboard integrated center console instead of conventional floor shift pattern Rear is like Honda jazz. Fuel capacity is 35 Ltrs., which is comparatively less.

Conclusion After the survey conducted by our group we conclude that light moving vehicle have booming business in India as well as all over the world. As the need of the small cars is more in country like India companies today give more emphasis on the manufacturing of small cars.

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